ALBANY SCHENECTADY TROY SARATOGA t! /EMIII forty GOOD NEIGHBOR 70 THE P.O. BOX 1540, ALBANY, N.Y. NORTHEAST GREAT 27

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Brio Marlboro 17 Monticello Br tairialr Rock SOI Wate ury 0.13Urg Saundersto t, 16 Weldon Id etown N oniessda 13 Montgomery Fish 32 het ;el 13 Nra BfOOkkeld Awal MW I

Total Retail Sales $874.370.000.00 C.E. Hooper Tri. City Are a. 195,249 Non Toll Telephone Homes. Population 814, 797 Retail Sales Per Household $5,874.00

Total Retail Saies $949,370,000.00 Pulse 4 County Metro Are a. 213,000 Homes. Population 682,600 Retail Sales Per Household $4,441.00

Total Relail Sales $883,470,000,00 Pulse ;4 County Ou le r Trading Ar ea. 210,000 Honies. Populat ion 786,000 Retail Sales Per Household $4,207.00 (DOES NOT INCLUDE 4 COUNTY METRO AREA )

TOM Retail Sales, $2,248, 442, 000.00 IP NC S#3. 30 Counties. 513,500 Homes. Population 1,848,600 Retail Sales Per Household $4,378.00 DERBY MT. KISCO

4,4.1; FAIRFIELD NEW HAVEN \Sey STAMFORD BRIDGEPORT

GREENWICH WHITE PLAINS 0.5AM

PORT CHESTER WESTCHESTER \ YONKERS Zang Aland Sound

BRONX '.1 NEW ROCHELLE

MANHATTAN

GLEN COVE 0.5AM SEA CLIFF LOCUST VALLEY DOUGLASTON PORT WASHINGTON GR EENPORT OYSTER BAY EAST SETAUKET FLUSHING HUNTINGTON \ + GLEN HEAD PORT JEFFERSON SOUTHOLD LONG ISLAND CITY GREAT NECK '/ EAST NORWICH \\ EAST NORTHPORT STONY BROOK GREENVALE GREENLAWN SHELTER KINGS PARK ISLAND ROSLYN SYOSSET \ ROCKY POINT \ HUNTINGTON STATION 0.1AM MANHASSET ROSLYN HEI .HT FOREST HILLS \ SOUTH HUNIINbIUN OLD WESTBURY COMMACK SMITHTOWN CUTCHOGUB ALBERTSON JERICHO NASSAU \, WILLISTON PARK MATTITUCK C ENTEREACH QUEENS MINEOLA WESTBURY 1 __/ FLORAL PARK CARLE PLACE HICNSYILLE I SELDEN PLAINVIEW BELLEROSE NEW HYDE PARK KICHMV ND HILL f LANE ROOSEVELT FIELD I RONKONKOMA SAG EAST NEW YORK I GARDEN CITY RIVERHEAD HARBOR ELMONT JAMAICA FRANKLIN SQUARE UNIONDALE SUFFOLK BROOKLYN BETHPAGE 1 DEER PARK !T / WEST HEMPSTEAD HEMPSTEAD EAST MEADOW PLAINEDGE WYANDANCH BRENTWOOD CENTRAL ISLIP MONTAUK II \-7" FARMIHGDALE j SOUTH HEMPSTEAD NORTH MERRICK LEVITTOWN VALLEY STREAM MALVERNE ROOSEVELT SOUTH FARMINGDALE NORTH BELLMORE WEST BABYLON EAST HAMPTON LYNBROOK ROCKVILLE CENTRE NORTH MASSAPEQUA NORTH BABYLON WEST ISLIP BRIDGEHAMPTON BELLMORE OAKDALE _I' HEWLETT BALDWIN EASTPORT HAMPTON MERRICK MASSAPEQUA 1 COPIAGUE BAY SHORE ISLIP BAYS ROCKAWAY MEDFORD SHIRLEY CENTER i' CEDARHURST EAST FREEPORT WANTAGH MASSAIPEQUA PARK BRIG TWATERS EAST ISLIP BELLPORT MORICHES INWOOD BALDWIN HARBOR SCAFORD SAYVILLE .PATCHOGUE SOUTHAMPTON Ì OCEANSIDE AMIT,YVILLE NORTIj, LINDENHURS _ WESTHAMPTON CONEY ISLAND WOODMERE BABYLON". LAWRENCE URST) WESTHAMPTON BEACH ISLAND PARK LONG BEACH LI O.1 AM FIRE ISLAND 0.5AM JONES BEACH

PAUL GODOISKY, Pres., Gen Mgr. JOSEPH A. LCNN, Cxcc. Vice Pres., Sales

Studios & Offices: 384 Clinton St., MONMOUTH LONG BRANCH _Atlantic Ocean Hempstead, Lung Island, N.Y. IVDnhoc 1 8000 AM - 1100 FM - 98.3 from N.Y. City Olympia 8 -1100 1 PARK

/1ASBURY "THE VOICE OF LONG ISLAND"

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Lake Ontario OLCOTT LYNDONVILIE

BARKER

"C3 MEDINA to

LEyvISTON

Orleans Co.

Genesee Co. NIAGARA Niagara Co. FALLS Erie Co. N.TONA ANDA -- I / TONAWANDA IAKRON bATAVIßy_, i

KENMORE WIILIAM5VillI

BUFFALO DEPEW LANCASTER

SERVING 1,680,300 ON THE NIAGARA FRONTIER City of Lockport 28,100 Niagara Falls 105,100 Lockport trade area 45,300 North Tonawanda 40,100 Balance Niagara County 45,200 Total, trade area 73,400 Total Niagara County 263,800 Plus This Bonus Audience of 1,416,500 Buffalo -Depew-East Aurora -Kenmore -Lackawanna Lancaster-Tonawanda -Williamsville -Akron 1,680,300 Total 0.5 MV/ Coverage p0000C)p O O C) t O p O O o t3 0 cv,, -1)000000 o OC>° 00000 Cït 000 0 0 0 00000 0 00 000000 0 0 0 0 0 O 000(')04 O 0 0 0 0 0 O O 0000 tt O o0oO00O0000C0 )00000 O 0 O 00000c O 00000 ß 0o400-oo 3 O 04000 00O0000c O 00000 O 0O000o0 O 00000 00000430c O 00000000 00ava 000000 0000000` O 0000000 00 c3Caob 0°c Lockport, N. Y. 1 E?V C1000000 0``°_ 1340 kc - 250 Watts Fulltime Phone HF 3 -5944

etie 9wett .. úz a 9//44,619, rifnea / the \i%/ GREATER Ii Si - Lockport Area

MARKET INFORMATION Consumer TION Spendable of Lockport Consumer Into me C' County SpendablePendable $76,509,000 of Niagara per Household Income $759,260,000$759 gara Total Retail Sales Total 8,568 Retail Sales 9,898 Food Per Household 0 370,788,000 Drugs 20,945,000 General 4,285 Merchandise 93,227,000 Apparel 9784,000 11,225,000 Home Furnishings Automotive 3,496,000 48,224,000 2,995,000 21,887,00p Service Stations 11,606,0 11,546,000 City of Lockport 3,001,000 x661,000 Index 17,966,000 of Salesales Activity Higher Than Figure 41% NationalN Average Centered in the great New York - New England Ski and Summer resort region.

SCHENECTADY TROY `GREAT 98" COVERAGE AREA 5,0( 0 WATTS 980 KC

16 a Snow Bowl 5 Rochest r 5 Schroon Lake Bethel S. Royalton Or el Minerva Brandon E. Thetford 3ig Moose Blu. ,tn. Lake s Stockbridge 14 11 North 7 Pittsfield 11 Eagle Bay Raquette Lake 13 17 Indian Lake Barnard Norwich 12 Mtn. Hprvy PittsfordPit 6 Ol " Seainngton®White Ri or Gore Mtn. Basin Suicida Six p Hanov ge Menso 6 # t. To McCauley Mtn. Gore Mtn. Bo osren Killington 9 jt Lebe 11 Maple Ridge Indan CMkirSodóm OWoodstock7 24 Laße McKeever air Haven Pico Lebanon S Peak N. Clarendon fitter Lake Round Oak Mtn. Top rdgate Mtn. M Speculator t 12 Holly i2 25 Croydon Lake Pleasan'tvi Ascutne Mtn.` Sui Piseco Okmo Mtn Ludlo 16 Claremo 0.1 MV M A utney 10 6 Ptoctorsv,he N. 12 S.ri glield Denby ti ® 10 p Sprin fie d L. Weston e Chesterm veld 1 to harlestown

4Lonoonderry 10 Alstead Rawson- Grapo 10 S ville Bello s Fal Jamaica Stratton 0.5 MV Mtn.. om r M Arlington Resew hafts Townshend bury ( ardsboro S 6 Ballston Spa Newtane Johnstown Q- Maple Mt. Snow Valley Kee 14 s. Carinthia Amsterdam nningtonw,lm,on 540 15 Mechanicville 'rosped tone s 1Hoosick Falls 11 Ski t . g Marlboro I Hear :I villa Troy otia Whi ing Ho eck Mtn. Solen latch I ham r 4 Jae aoville Fltzwilhan R Burri on Hill wnal Q: Winchester O o O1. 2Reaadsboro VT S. r II Willie own MASS. SMt Adams M Gr`to 18 arlemont8

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Pelham Oneonta Stamford re 8 tY! Willie

rand Gorge E R K S I 24 o Plattekill Delhi Roxbury 4E Catskill Mtn. untin Ski Center Bros 16 13 1 I 8t '..._. Andes 11i West e Kill 41 7 ar?sg Margaretville O Haines Falls 15 hmount Hunter Palenville s Butternut Dunraven ne HIII Mtn. Otis _ handaken IEgremontBasin Ridge /Jug End 12 Sou ills Phoenicia Saugertie al 15

'r- 6 naan ranch Salisbur N. Winds .r 42 o L. ks 15 instad 9UeSCNi_f *hawk Mtn. Cornwall ski ir M Radio qe 14 Cornw -ll B idge Pale e---- II - Z 11.!0 a Manc ester mb ia Millbrook : ast 4 sort artford Hurle Rille I., © Columbia 6 12 epßie t n .a4141 i; +1;, ly AA in

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Ocean City Contours determined by Lohnes and Culver, Consulting Radio Engineers, Washington, D.C., are based .,on measured radiations, measured conductivities and FCC conductivities beyond the measured data. NEQ 751 © AMERICAN MAP CO., INC., N.Y. LIC. NO. NY524 Coveraue Area WNBCR!0000 Half Millivolt Contour New York, New York /50,000 Watts /Clear Channel

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Jules Cohen & Associates W'LIB Consulting Electronics Engineers

310 LENOX AVE. AT 125th ST. NEW YORK, NEW YORK,10021 WKBW DAYTIME COVERAGE RADIO 0.5 MV /M/1520 KC /50,000 WATTS BUFFALO, NEW YORK

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WNW RADIO BUFFALO, N. Y. A DIVISION OF CAPITAL CITIES BROADCASTING CORP NIAGARA FALLS , NEW YORK'S 7TH MARKET!

IT'S A FACT ... Niagara Falls is internationally -known as the SEV- cEahe Ontario ENTH WONDER of the world, with 5,000,000 Visitors annually! Wilson HAMILTON t1/.hn111 Youngstown What is smugly bypassed by many NIAGARA Port Dalhovsi Middlepo Lewiston ik edina is the fact that NIAGARA FALLS

Lockport. o..mrt I is a highly integrated industrial ONTARIO Niagara Falls! center, too. Here in Niagara Falls, more than 23,300 men and Oakfield orthTonawandá women are employed in factories in Tonawanda .:ron Batavia . 6000 in chemicals, 4300 ore w/ abrasives, 3000 in metallurgicals, Lancaste GENESE 4000 in paper products, 4000 in smaller plants. Plant payrolls in Buffalo Attica NIAGARA FALLS' average payroll WYOMING ackawanna is $129 per- week -per -employe! oCahe r'e herd Tort East Aurora Hamburg The City of Niagara Falls is the home of many of our Nation's £n"1' ERIE NEW YORK industrial giants, such as: Bell North Coring Silver creek Aerosystems, Carborundum Co., 01011" Hooker Chemical, DuPont, Moore unkirk Business Forms, B.F. Goodrich redoni Co., Shredded Wheat, Kleenex, and Br Gowanda many others ... PLUS the world's largest power plant.

NIAGARA FALLS is also the home of WJJL RADIO ... 1000 power - packed watts at 1440 kc . . . Adult programming. Coverage Contours by GEORGE C. DAVIS, Consulting Engineer, Wash- WJJL RADIO has been serving the ington, D.C. (1966). Niagara Falls USA -Canada Retail WT3 L Trade Zone for more than 20 years.

20 Years of Service 2.0 MVM 0.5 MVM MARKET DATA Coverage Coverage IT'S A FACT ... Niagarans love Niagara Falls WJJL Radio Population 1,513,000 2,159,600 ... and, we are con- Households 454,840 643,640 fident, you'll like WJJL RESULTS! A Quality Format for a Quality Radio Homes 445,740 630,770 Audience ... Middle - of - Road Automobiles 499,770 749,560 WJJL RADIO, an award -winning Music, Spot News, MBS World Spendable Income $ 3,780,546,000 5,017,387,000 News and Sports Coverage! station, is an affiliate of the RETAIL SALES: Mutual Broadcasting System. WJJL Food Stores $ 527,628,000 752,925,000 RADIO IS FIRST in local news $ 72,817,000 96,461,000 1000 Watts Drug Stores coverage; FIRST in community Gen'1. Merchandise $ 267,749,000 344,136,000 Apparel Stores $ 124,763,000 173,604,000 service; FIRST in sports news; 1440 Radio Home Furnishings $ 84,784,000 117,859,000 FIRST in entertainment; and most Auto Dealers $ 386,984,000 540,747,000 important ... FIRST in Results Tom W. Talbot Service Stations $ 115,045,000 178,423,000 for its advertisers. Retail $1,948,785,000 2,789,042,000 President & General Manager *Total Sales Hotel Niagara Ph (716)285 -5795 METRO NIAGARA FALLS DATA: NIAGARA FALLS, NEW YORK 14303 POPULATION 140,000 RETAIL SALES ..$173,483,000 WJJL RADIO is affiliated with SOURCE : SRDS Consumer Data exclusively, 1967 WBNY -FM in Buffalo, New York. J WHAM NEW YORK STATE COVERAGE (exclusive of Canadian service)

Percent of N. Y. State

Counties 16

*Population 2,667,400...15%

*Radio Homes 747,760...15%

*Farm Population 110,400 ..34%

*Consumer Spendable Income ... $6,022,181,000...14%

*Total Retail Sales S3,466,612,000 ...14%

*Source: Standard Rate £t Data Service, Inc. (1 -1 -64)

Represented Nationally by the, HENRY I. CHRISTAL CO., INC.

NEW YORK DETROIT BOSTON SAN FRANCISCO CHICAGO ATLANTA MEASURE OF A GREAT RADIO STATION ROCH ESTER 50,000 WATTS lA CLEAR CHANNEL ROCHESTER IIVHAIVICOVERAGE AREA 50,000 WATTS, 1A CLEAR CHANNEL 1180 kc

OSWEGO

OSWEGO

LOCKPORT ORLEANS t.. /l.1 WAYNE ` NIAGARA t NIAGARA FALI..2 , NEWARK

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CATTARAUGUS STEUBEN ALLEGANY CORNING CHEMUNG 0.5 MV ELMIRA OLEAN 411.i dom. . _ 14. MIMI. _ T_____ A. I A. P E N N S Y L V N MARKETING AREA DATA CANADA *No. of Counties 16 0.5 MV/+ POTTER TIOGA *Population 2,667,400 LAKE ONTARIO NEW *Farm Population 110,400 YORK 747,760 STATE *No. of Radio Homes *Consumer Spendable Income $6,022,181,000 *Total Retail Sales $3,466,612,000

PENNSYLVANIA *Source: Standard Rate & Data Service, Inc.

0 REPRESENTED BY THE HENRY I. CHRISTAL CO. Measure of a Great NEW YORK BOSTON CHICAGO DETROIT LOS ANGELES ST. LOUIS SAN FRANCISCO ATLANTA Radio Station RADIO BATH

1 380 NEW YORK

Waterloo From Your Personality Station Canandaigua Geneva

on the Square Comes th e ONTARIO

Bright New Sound of the

Southern Tier along with YATES

Complete Local News and Dansville

Community Participation STEUBEN L_ SCHUYL . ITHACA

:1LI, i'+ NY AVOCA Watki lenITO11PKINS Were Arkport ontour Falls W F S R BATH L_ HORNELL L friendly I -7-1- LL_I I CANISTEO CIIL:MVNGI

PLAINS Stuehen COOPERS Horseheads PAINTED POST I A rj Corning ELMIRA 1

Radio l N.Y. MNI PA. Cji FICLv LAKE ONTARIO WFSR Radio

1111101VMARKET FACTS MANSFIELD BUFFALO ROCHESTER i.s. vo Market Gene ee Area Expressw WE LLSSORO TOTAL SALES 455,569 Lumbr., Bldg. Matl., Hdwe. 16,984 LAKE Gen. Merchandise 58,497 Food Stores 115,629 Automotive Dealers 60,620 ERIE Tier Expressway Southern LMIRA Gas Service Stations 21,568 N.Y. Apparel & Acces'y 38,568 Furniture & Home Furng's 14,612 PA. Electrical Appliances 7,594 Eating & Drinking 48,471 Drug & Prop'y 13,315 Other Retail Stores 47,906 Non -store Retailers 11,895 ' F S R RAD O has just the Right Local Touch to Population 255,057 Make Friends and Influence People in the Diversified Households 77,290 All figures are from the U.S. Census and other sources and are delineated Industrial, Commercial, Agricultural, and Finge and updated by Ed Felker & Associ- . .- 1 AI 1 r1 F - -- - r DUNKIRK -FREDONIA is in the center of a huge steel pro - duction area with diversified "Programmed for the manufacturers and processors including: Alleghany Ludlum Ridgeway Steel Mills, the Mogan David Sherksto Wineries, Kraft Foods, Welch Grape Juice Co., Roblin Steel Company, True Temper Co., Lackawanna American Massage Mfg. Co., Red Wing Corporation, Forbes fa*. Athol Sp and Wagner, Knowles -Fisher, n N. Evans Excelco Manufacturing Corn - DUNKIRK -FREDONIA / Wanaka, r inehurst pany, Niagara Therapy Mfg. NEW YORK \3 .Jerrusalem Cnfr Co., Dunkirk Radiator Co., Evans Center _ Lakeview THE GOLDMAN BROADCAST GROUP: Derby Eden M. Wile & Co., Mitchell Foods, Angola -on- the - Ç Niagara Motor Co., Fredonia WDOE Dunkirk -Fredonia, New York Lake - -- Angola Langford Seed Co., Newbrook Machine, WJTN & WJTN -FM Jamestown, New York LAKE N.Collins Rem -tronics, Silver Creek Pre- !' Farnham HAMBUR. WWYN & WWFM Erie, Pennsylvania ERIE cision, Empire Machine Comp- WVMT Burlington, Vermont Brants Lawtons any, Dunkirk Metal Products, Silver Creek. -- WSYB Rutland, Vermont ._- Irogiois Cattaraugi s Ind Star Winery, Plymouth Tube, nover Center Reserva l ion WTOO Ohio Ve ailles Nog Inc., A. J. Wahl Company, Bellefontaine, Smith Mills-----e \ Collins Sheridan Products Co., I Collins Ctr Cassadaga Wood Forestville. Nashville I Perrysburg Sackett Manufacturing Co., Dunk' I 0 Collins Hygrade Seed Company, King Fredonia Windows, Dunkirk Stamping 0.5 MVM Fredonia State College, Univ NY Brockton, Lamberton Arkwright I Dayton GoWanda Company, and the Dunkirk I Fresh Fish Company. Hamlet Markhams Portland Cassadaga Wesley Barcelona Balcom - -- I' Dayton y FREDONIA is the home of Charlotte Center i WESTFIELD Cattaraugus---- the Fredonia State College Forsyth Hartfield Sinclairvill Cherry Creek I division of University of New Ripley MAYVILLE Centralia Leon York. State Line ewittvilTe Summerdale Conewango Chautauqua Institute CHAUTAUQUA COUNTY Ellington - Chautauqua-- - Gerr ranks 177th in the first 300 y i Maple Spgs. 100,000s annually RANDOLP4 Sherman vacation at Lake Chautauqui, counties of the US in Total Stedman Consumer Spendable Income Mina Phillips Mill Kennedy - - -- I 0.5 MVM Contour: Stow - -- according to SRDS 1970. G reenhursi7aterboro-- Ctr Findley Lake Poland RUSSELL MAY, Ashville _ alconer Levant Consulting Engineer Blockville '' = ' Clark---e CHAUTAUQUA COUNTY - Panama =' Washington, D.C. ranks as one of 25 top resort ©Welch 70 counties east of the Ohio Jamestown State Line CHAUTAUQUA COUNTY - ranks first in the USA in both the production and processing of fine quality Concord grapes WD E with America's most famous brand names - Mogan David DUNKI R K-FR EDONIA Wines; Welch Grape Juice. Data: 0.5 MVM IMarket Coverage WDOE RADIO - serving the Population 292,020 lakeshore from Buffalo to Erie RADIO Households 76,520 -is programmed for the total 1410 audience! MUSIC is program- Radio Homes 75,900 med teens thru senior adults - 1000 WATTS Auto Ownership 90,180 not "just played "! NEWS on- Farm Population 20,180 the -hour, 18 hours -a -day; Two news SPENDABLE INCOME . . .$ 667,893,000 30- minute summaries at DAYS 7:45 AM and at Noon - Plus TOTAL RETAIL SALES . $ 468,299,000 a FULL HOUR of Total Infor- Food Stores $ 98,567,000 500 WATTS mation News at 5:30 PM - -- Drug Stores $ 13,877,000 and WDOE SPORTS ACTION Department Stores $ 69,034,000 - -- when it happens! KITES Apparel Shops $ 26,383,000 Represented by: Homefurnishings $ 20,233,000 LAKE SHORE BROADCASTING CO., INC. ALAN TORBET Associates Simon Goldman, President Auto Dealers $ 97 ,993,000 Offices in Major Cities David Ridgeway, General Manager Service Stations $ 32,888,000 Gross Farm Income $ 72,209,000 Prepared by: Phone (716) 366 -1410 RADiO Unlimitede DUNKIRK, NEW YORK 14048 Source: SRDS Consumer Data 1970[ Pueblo, j Colorado

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ESTIMATED COVERAGE OF RADIO WBRV PRIMARY COVERAGE TO 0.5 MV M SECONDARY COVERAGE TO 0.1 MV M

1000 WATTS AT 900 KC WBBF ROCHESTER 0.5 MV /M DAYTIME CONTOUR 1,000 WATTS -950 KC

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850 MIDTOWN TOWER The LIN Group KAAY - 50KW - 1090 KC WAKY - 5 KW - 790 KC ROCHESTER, N. Y. 14604 Little Rock, Ark. Louisville, Ky. R A D 0 KEEL - 50 KW - 710 KC WMAK - 5 KW - 1300 KC 716/232 -7550 Shreveport, La. Nashville, Tenn.

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THE ll^R7 SYR COVM5 3 r'''F.rnTdS:

Buying Power. .$3,íl.23,399,000 Population . . 1,611,400 Families 469,920 Idé3C AFFILIATE - 5,000 te3®iiT5 Ei70 ....:e. Farm Population 107,100

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BLAIR RADIO OFFICES

CHICAGO ATI-:.hiTA 1303TON DALLAS 717 FIFTH AVE. 645 N. MICHIGAN AVE. 1375 PEACHTREE ST., N.E. 535 BOYLSTON ST. 3028 SOUTHLAND CTR. (212) 752.0400 (312) 787 -2300 (404) 875 -7567 (617) 536 -6230 (214) 741 -4228

DETROIT LOS ANCELES PHILADELPHIA ST. LOUIS SAN FRANCISCO 2990 W. GRAND BLVD. 5670 WILSHIRE BLVD., SUITE 2415 258 SUBURBAN STA. BLDG. 630 PAUL BROWN BLDG. 650 CALIFORNIA ST. "B1Ilti`` roc. ccnnonn VI .F XR 1560 A M C VERAGE MAP

1560 kilocycles 50,000 watts, DA -2 coverage contours based on proof of performance measurements Transmitter site: Maspeth, New York December, 1964 Gautney & Jones Communications Inc.

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Population 292,205 Households 88,547

The WMNS Secondary Market covers 236,926 families with Totol Sales of $1,206,538,000. All figures are from the U.S. Census and other sot.rces and are delineated and up- dated by Ed Felker & Associates, 807 W. Atlantic Ave., Laurel Springs, N.J. 609- 784 -1515 - 12/15/65 coverage /WmCa radio 570 kc new york

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WHN/RADIO 0.5 mv COVERAGE AREA Daytime-Measured Contours 18-county metro area Sials of Mil. 0 I 10 IS 20

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0 UEM. WHLD RADIO - Buffalo - Niagara Falls - 5000 WATTS

EARL C. HULL, Owner EDWARD F. JOSEPH, Manager

Studios & Business Offices: PHONES PARKWAY INN NIAGARA FALLS BU 5 -8421 "The Voice of the NIAGARA FALLS, NEW YORK BUFFALO NX 2-6930 Niagara Frontier"

fLIL NAll1'A

OSHAWA

LA 116 S ahUT/M11 e GUELPH

ORLEANS ROCHESTER

MONRÖË tBA'TAVIA

GENESEE AVON WARSAW

L I V I NGSTON aPORT4ROWAN WYOMING DUNKIRK

CATTARAUGUS ALLEGANY FREDONIA

OLEAN

BRADFORD WARREN McKEAN "COUDERSPORT

POTTER/

,EMPORIUM

CAMERON

INSERT IN WHLD RADIO FILE WHEN RADIO SUPREMACY AND CBS IN CENTRAL NEW YORK

Compare WHEN's coverage - to the coverage of any other area station.

WHEN's intense signal blankets the rich Central New York area . . . and its interference -free coverage pattern covers large PLUS sections of Northern, Eastern, Western and Southern New York. The total population falling within WHEN's .5MV/M contour is in excess of 2,000,000. The interference -free signal covers a land area of 11,900 square miles.

U Gou v er neur I Alexondr é O L LEGEND . Bay \ I O Tup?e Clayton / -. . I Lake WHEN - 5000 w - 620 kc - cas e _ 1 - - - ; JEFFERSON 1. W NBC LEWIS - WSYR - 5000 (directional) - 570 kc - ¡ ---r-HAMILTON ---- ,ca.,,ager I Dextrr I NERK!- WFBL W 1390 kc - 5000 - O D I MER ' I I Long La Sa'. et Water \ Q4, ., WNDR - 5000 W - 1260 kc Iaarbor I I town r--' CertAge 1 1 1i II-MP r< lt .01 WOLF - 250 W . 1490 kc O p`\ 1 Adams Lowvtlle \ I

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i I 1 is. 'O Boonville \ / Lake 0 °Mexico r ` Pleasant KP? d°j Ay5Y~xf4 / ONEIDAti ORLEANSIVONROc ,)Jo I O Fulton r4 r) \\ Cemde° \ -. kIbion I Wqltóct Phoenix f`, r-,, 1 -- Ò Brockpolrt C) Webster o -Z-^ad tF I tkOme O o Sodos l/nfRan itesb'oro ) FULTÓ* OHo'Ieyl Olr I y ° Spe port Odequoit WAYFE OBeldwinsvill T orkvrlleDolgevrlle I er-^emps- NeWYorkO / - _ L ` 0 E Rochester J vale PeLr. Clyde LiverpoI.Can° st eO M11 , t _SEE-- OFar. I J Utice', Olot 1^Falls Róchèter Ó O y`OiIO SY00+OE. s cus hen'll Nb Fronkíort rns- pc Port wer O Lyonsns Onerde ' L Oelíeld L, L- k Wee townCy 'us- O Cfm llusO O ror10 I+)Flerk,merl a NenLiKa° ordr P or Syr use Urón CT Joh^s- 9rF< O yViLor Ma J II óQ Ist ---- o 4o^eoye srcellus O tnlius Oriskeny Mohewl re avia C7- O I i ron SpeyS 5Se ca I O , Le RoyRo p Feyétt - O ter- Ft plern / I Falls 0 10 Cetenovw /....., O rj Ip di O ea4te* Céne o` srie OAvon I O P I Hamilton LJ MMEG óej Wa1er A uburn L_ CNONDAGA ----,../...... B LIVINGSTON rJ Canon.G I óAthca o Richfield\ - - daigua ONiAíi I loóI CAYUGA ____--I 1 Geneséo MADISO _ Springs Warsaw I ----- rCORTLAND -- _ kóbleskill O o t O YATES r - her urnebr Coopersto*n ) OPerryOl Mt. Morris Port %:N h Moravie °Homer 1CNEN Schah CSonyee i 0 MING O Pent* OTSEGO , Middleburg C Spnngwete/O I p,I-IVeples -- - -1 Cortland Yen iSENECA NundeO Ot--1_s - c raw- I / / de Wayland oton . SCHOHAF -- -N- -Densvill Dund ee Tr 6¢TOMPiCEN....wlj''1 Nowich0-- Ql,s.o' `\ ALLEGANY L--j STEUBENOAv oce J ne- O r 5 Watkins Ox f ord / NU'''. a° yd le Stem- Hammondsport L ER C--r--- I r O O Glen O Greenel _o tiDELAWARE ford O- ` Newíieiti O$ónbridge' y C Fell Delhi Friend- I O Mo tour 1 T-TZJ - t_-- O $idney shlpo Canisteo TIOGA --- D I Ojhurston 9 Belmont j CNEMÚNGI t BROOME I El p1 lorseheedsI Walton° Cuba I Painted Po st0 Elmira Endwell° ,aP rc k'rnson oI Hts.o °r:11E D 0 o Johnson Crty I Andover Corning m Oweg;o ULSTEF' r" Wellsville Elmira Addison o° Deposit /,\ ' Endicott Binghamton Wc Bolivar Troupsburg0 Cf emungO Waverli,.e,,, y .siYi.i t.e.. i I ems .r-. ONancock O °1i óCì Seyre O _ r in ton .eel .t W. ead KATZ RADIO ( 10 -12 -70

WHEC-Radio

Rochester, New York

5,000 watts at 1460kc

0.5 MV /M Daytime Coverage Contour

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OBLEA r S kM6NRÖ Alb N,Iton olcot t O Brockport '.. . '- Webster 0 O kQ O 0 ot o pncrpòrt O ] S,,dus Medin Holley E Churchville "7 WAY E l +- x E. Rochester Clyde EE oC}1 ter VOe,r_ Palmyre I Jor rGENE ` ,/' {e.nretta0 O Port O Newark O Lyo Weedspo °Akron OekField 4ï NQrtheast Ptts `L-__.- _ SC.Ottsville O fo Ciarerce Victor Menchéstér -I O : Honeoye O Pore By I Ile Beta is Cl,fton S Le RoOy CeledoñieCFells o Alden Sl,ortsvlO O 1 Auburn Phelps ster OAvonO L'me 0 OSienece P- O eter- Fells -- LIVINGSTON ri Canandaigua Genever+ I IoOUni

1 CA OGeneseo ONTARIO on .171 Sprniis urpre rsaw I r r-- - irkl O O 0 YAT \ \ ' Pe Mt. Morris i--1 O OOvid 1 WYOMING o O Penn) C asti e I _p es SENECA NundaO 1 Yan ' pArcade Wayland --To -T------Donsvillt Dundee Trumans- I ALLEGANY L -- -i STEUBEN --a-...4 burg ,(.I I ) Avoca I SCIBUY- Watkins Copyright by Hagstrom Company, Inc., N.Y.C., Map Makerslammondsport I I.ER O Glen i 50,000 WATTS CLEARED CHANNEL .VGY.. 810 KILOCYCLES

GENERAL ELECTRIC BROADCASTING CO., INC.

FRANKLIN CLINTON FR,9NNLlli

LAMDILLE ST. LAWRENCE CHITT- EfIDEN Saranac WASHING- Lake. ESSEX TON .Lake Placid ADDISON ORANGE

HAMILTON HERK- Ticonderoga LEWIS IMER Long Lake otqe WINDSOR ftUTLAND Wood- WARREN stock Rutland SULLI - VAN N E IW Y O íR K Glens Viij-' J`:10NT OSWEGO Falls J ONEIDA MASHING

Rome SARATOGA DTONNIHGI ONONDAGA FULTON Gloversville s WINDHAM CHESHIRE Utica' Saratoga Syracuse Little Springs Falls MONTGOMERY Amsterdam' RENSS- se. nnins-g- ELAER ton MADISON Schenectad Troy CORTLAND Albany BERK- FRANKLIN CHENANGO SCHOHARIE SHIRE

Pittsfield HAMPSHIRE COLUMBIA GREENE DELAWARE Hudson MAS á. Catskill HAMPDEN BROOME Kingston ULSTER LITCHFIELD DUTCHF.SS SULLIVAN sPouah- ks.epsie CONN Montreal.

VERMONT MAINE NEW YORK ORANGE

NEW Albany HAMPSHIRE,/ Buffalo MASS. Boston

PENNSYLVANIA CONN. R.

NEW s o JERSEY Represented nationally by Henry I. Christal Co., Inc. , , D f fit: I FROM GENE'l f')

1240 KHz 1000 WATTS

o Shortsville o Victor o Manchester o Phelps o Clifton Springs

amencan contemporary radio network

FOR ADD (7.)!\..."; R V.7 A RATE SHEETS ça

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ATRA.NSCJNTINENT ii ,' .. FJGiO STATiON , fi

NORTHUMBERLAND

YORK , , \Sts:`;. i `/ / WEIIINGTCN r,r? HALTOk íTNOiITO fi/I PERTH

;1 . r,,.,,. il1OY, r-.-,_"'" _ NIAGARA ORLEANS 61OYRO -.._...-_ e-- i='xf % ' OXFORD \ : ,' --; YlERT't'ORTH `" f,,,%,:, `.Aá r'.%¡ :GC ESTE:n, ^' lI iCOI'1 =°'l;Gs^ Fi.LLS G-VESEE .1 .r..,cJ Te'1R' t 7"r I- ONTARIO HA101,1O1i0 W E I L A N D V'''

_ .1 NORFOLK WYO 7,ING ,' ¡J:.-.. ';; "' ii I YATE \ r ; , + .-'r IIVIhC;;;J?,( ,J ERIE

S T . 1. E N ALIEGAFY r/ CATTAîAUGUS r,i ,y s. f= CHAi.I4n000A Ì: `f _ % '; a +. / 1 ` ,I[ -7-,.;,-"'',,,\.'..,'' , = : i1f.l.:ESr Tú ;l1 r t st.. I.- ._. ._... r/ ERIE 71A21-'*E1 :".EE;iiïúFG pci,ER`r sv i+ r - _ rlt,r..r.E,! o h;cKEAT._-

.

i.. SUPER S I:1 TiiE USA RcOrcante0 by WGR helps you move merchandise. There are 51 Acme Supermarkets plus two premium stations in \t'GR's primary coverage area of Western New York and Pennsylvania.

.

& TV Saks, Inc. z o " E. <4 . ,.: r '., E. ri, 7, rr, '' rt - ' .,,, ,...-,.-,: ,.:, 1 , p . - .:, -,. r 1/41,4 ,, , 1 -..,.-1 si ! ...... -. tj cr.ci H L : nj z

z Major counties Orange Sullivan included in the Dutchess Putnam WG NY coverage area: Ulster

r.__.. . .

Livingston Manor Eddyville oep IVAN ° \ o Bloomington o 0n ° Ewe Sets- oGrahamsville Stone Ridge Staatsburg oCallicoon Cen.svoQho1 Rifton ó R gndale Youngsville eo s 0 o Esopus o Clln ° Nevers n US c High Falls oo pLiberty rllicoon o ó e \\ West Park° °Hyde Park ° Kerhonkson® Accord Millbro ° Ferndale ®Woodbourne Jeffersonville ,o 0 oVfawarsing r °trSewPleasant Valley a Nopanocho e Hi hlond o Swath Hurleyville® / New Paltz g I_ Dover,° 0Fallsbirgh ©Ro 2,e,bank Plains Cochecton S.Fallsburg° ®Woodridge Manville Pour 1}C@ P Oo Chde o Kiamesha L.o eMóuntain Dale Gardiner° ClintondaÌe Arlington DUTCHESS - Huntington o ° Thompsonville °`\Spring Glen Modena° Milton a'DO% Kauneonga L ° ,p, Wngdale® Summitville° oWalkerVallev Hackensack 0 White Lake° Monticello W:IL;Il Marlboro e °New \ i Pine Bush o ao o e W a Ne ngers Falls °Smallwood Rock HIII o Burhnghom .,}, --r r, °ker Hdr' Narrowsburg . o Hopewell Je t. o pie t Wurtsboro® Walden H u g hson vi Ile ® /enNood °oeo Powling© Hghview Bullviile P vie eo t o ORANGE , Patters o Eldred glooniingbur Montgomery° Wnona L m °no Westbrookville ó+0a\`ß ®Glehamkill Howells o F'UTNAM oBarryville o Maybrook o Beacon Joke o Otisville.0 New Windsor® Towners Hts.0 Cuddebockville° Washington Middletown Vails Gate ® Cornwall-on-Hudson C °fie /® Salisbury Mlilso o Nelsonville . - 9iddletown° oTi Pond Eddy iAHuguenot o o Cold Spnnß Carmel © New Washingtonr,Ile ° Cornwall Hampton° ca rsco ßrewst 1100 Sparrow Bush ©, Mountainville° SW. . MaoDac Port Jervis Hill HigfMi is West ?c) °r Y res o 0 °Johnson Chester o o st t Westtowno Florida° Monroe® N'ghland Peekskil Unionville Central Valley® Iioigom.n° ®® Pine Island ct. ?, e ° Harriman e Warwick Soutnt eld J e °Bell oie O Milford'° 0Gr - - - L. ERIE

'Machias KC 1000 WATTS - 1590 East Otto An ABC Affiliate South Dayton

SALAMANCA, N. Y. Cattaraugus Gateway to ALLEGANY STATE PARK Cherry Ellicottville and Creek NEW KINZUA DAM PA RK 1,000,000 Visitors Little Valley Ischua Annually Ellington CATTARAUGUS Great valley Gerry Randolph WGGO SALAMANCA Hinsdale

1 Falconer ¢ stearnhurg

Lackawanna RR Affiliated with \ .;=3 Erie & WJTN, Jamestown, N. Y. ty Frewsburg ALLEGANY WDOE, Dunkirk, N. Y. Q I Onoviue PARK W W YN, Erie, Penn x STATE imiarate 'ai:asY+Y+..i N.: irW- Corydon WARREN ' Bradford

McKEAN Nationally Represented by: Custer City VENARD, RINTOUL & McCONNELL. 579 Fifth Avenue, New York Lewis Run Phone (212) 588 -1088

0.5 MVM 0.25 MVM MARKET DATA: Coverage Coverage Total Population 135,200 1,410,700 Total Households 40,740 423,580 Radio Homes 39,590 421,240 Passenger Cars 53,850 462,060 Spendable Income $255,416,000 2,949,438,000 WGGO - Radio on the GO NEWS RETAIL SALES: MUSIC SPORTS WEATHER and Special ABC Network Features Food Stores $ 43,070,000 476,998,000 Drug Stores $ 5,548,000 67,599,000 * General Merchandise $ 10,600,000 214,407,000 Apparel Stores $ 11,158,000 121,624,000 Farm Supplies and Industrial Payrolls Home Furnishings $ 7,642,000 89,609,000 Furniture, Textiles, Plastics, RR Shops Auto Sales $ 28,596,000 307,091,000 Filling Stations $ 13,074,000 120,118,000 * * Building Materials $ 22,540,000 178,693,000 TOTAL RETAIL SALES $158,072,000 1,800,305,000 Shipping and Buying Center FARM DATA: Overnight Rail Service to half the Nation via the Erie & Lackawanna or Baltimore & Ohio Railroads Farm Population 19,500 68,400 Farm Households 5,200 17,290 Farm Radio Homes 5,000 16,200 WGGO RADIO Gross Farm Income $ 22,804,000 93,616,000 Simon Goldman, President Merlin O. Simundson, V. P. & General Manager SOURCE: United States Census Reports on Population, Hous- Phone 1515 ing, Agriculture, Retail Trade; SRDS Consumer Data; REA Farm Survey Reports; RETMA. (1962 -63) SALAMANCA, NEW YORK Design by Appalachian Advertising Associates. RINGS IN fhe saki center of action-packed

Long I UR profitable sales for you!

.... sr7.a; ; =To:"M+iyv

i' s - i GLEN C .. . ei. EAurff 1, IcAT ,{ ¡ WASNHLT i. 1-"' r. D (- rND°i i`-1 ,1i, iOWE;_i ((ROOKY HASSET:1 Ì .;"----- ((ROQRYLLI ROSNLY

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ARO MACH

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a C/..p?' y l, .:.`fS

TORAY 4EACi[- - --

"A Great Station for Great Long Island"

LONG ISLAND'S FIRST STATION ... ESTABLISHED 1924 FREEPORT- HEMPSTEAD NASSAU RADIO CORP. Member THE LONG ISLAND NETWORK THE SUSQUEHANNA STATIONS WGBB- Freeport -Hempstead, New York WSBA l:.irri:burg-York-Lancaster, Pa. WHLO -Akron/Canton, Ohio \ySn,,,_ 7v-TV-York, Pa. WICE -Providence, Rhode Island W A --- . ,.:>n/Wilk es- 13arre, Pa. WMIE- Miami, Florida rza 9 I 1 t - ! '. l V't) ' e i ' 1 1 FINGER LAKLS 3ROADC.ASTING C)MANY N. Y. 1570 KILOCYCLES 9-.,-. BOX 22, PENN YAN,

Jan. 22,1965

Joseph E. Kureth, Jr. 190 ':4idland Road :outhern Pines, 1.28387 Kureth,Jr: WFLR on Let this be verification of your reception of engineering. Jan. 15th 1965, t 12:45am. WFLR was conducting test.. Yours tr_141y, G Ron Tomion,C.E. - :::.,; MllCl I 1 1 I ,. I Ef-,,a ..,. . . ,v. . 1-;

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WEVD AND WEVO -FM-Ì COVERAGE CONTOURS Dun MEMORIAL 114(40 FUS RrC.Ç w: TORR. M!R MK . tan ea l' i;'' . '1" .. .41 _.._r`_... / ÿ t." . . ? ,, WARREN MILES -.....1; Y,AMI_TON

:=Corinth

I HERKIMER r11LTON rn V4 V1,

Lya;Aeld

WENT Broadalbi Little t : Falls . SARATOGA LO`ERS',ILLE1 Galway

_+Jtà.HE1ST®WA1. iHaxamsn:. roada : FortJohnson 7nbss t Hllt~ t .1n- sAAASTERDAPsi }iltt0l. Fórt 8pnter Bvrñt Hills 1 'Randall ,. Mechanicviile ' i f Patter .roartlle anäyobnrie:: MONTGOMERY

S,ott.idam Sònetlo __.rl.mea'.

eCHENECTAOY: Shama Springs ß ArSnsriila EaperanCe

Sloaáarille OTaEGO j.:i ISCHOHARiT 1957 DATA AU!IE;iCE Po ulation In Communities an Farms Families In Communities On Farms Radio Homes In Communities On Farms RADIO 250 W RETAIL MARKET Sales by group classes of stores Food Stores POO r ;TATION 1340 KC General Merchandise Stores arel Stores Home Furnishin Stores Automotive Outlets X00 C. B. S. Affiliate Ellin Stations Build Materials- Hardware Estin- Drinkin: Places , N, N. GL O 9 .RS V LL ! -JOHN TO Drug Stores $000 WENT serves a prosperous dairy -farming and re:,ort roglen, All Other Stores that include Cloveravill a, TOTAL RETAIL SALES $000 studded with manufacturing centers 7,030, in of dollars. area includes the lower thousands 7oánstovm and Amsterdam. The shaded FARM MARKET 10C

Monticello WDLC RADIO, Port Jervis, N.Y., Serving the Tri - State Vacation-Land including portions of Orange and Sullivan Counties in New York, Pike County in Penn- sylvania and Sussex County in New Jersey, is the o Forestburg Home of The Delaware Water Gap National Recrea- ® - Narrowsburg SULLIVAN tion Area and the Gateway to New England. Wurtsboro Locally Owned and Operated by Port Jervis Broadcasting Company, Inc. Eldred Port Jervis, New York 12771 -Phone (914) 856 - 5185 6arryville Lxkawaxen Oscar Wein, Vice President & Gen'I Manager Otisville Katherine Wein, Station Manager Cuddleback 0 Pond Eddy O MiddletOe.+n Robert Wein, Sales Manager Sparrow Bush O Greeley ORANGE \5 0(¡0 Twin r JL1VIS p ía Matamoras t j 1 r AM 1490 KC 1000 WATTS* PI KE Ate* r a ó FM 96.7MC 3000 WATTS ERP :a! Florid i i, . % N Y l I.S. `8 u Alilord ,: O tito,tte Colesvdle rnionville } r5 O a® M 0.5MV /M DAY PATTERN

SUSSEX Sussex

MARKET FACTS Branchville O Hamburg WDLC AM and FM Radio, Port Jervis, N. Y.

Metro 51,000's'Added Market TOTAL SALES 146,262 Lumb'r, Bldg. Mat'l, Hdwe. 5,424 NEW General Merchandise 18,781 Food Stores 37,123 YORK Autornot've Dealers 19,482 Gas Service Stat'ns 6,925 Apparel & Acces'ys 12,382 Furniture & Home Furn'gs 4,691 Elec'l Appliances 2,438 Eating a Drinking 15,562 Drug & Prop'y 4,275 Other Retail Stores 15,380 J Non-Store Retailers 3,819 t Population 85,822 Households 26,007

I All figures are from the U. S. Census end other sources and are delineated and updated by Ed Felker & Associates, PENNSYLVANIA Forrest Gardens, Suite 1 -D, Ambler, Pa. 19002 (215) 643 -0637 7/15/70 NEW JERSEY 250 Watts nights /" u ? , //, . G / 1.1 ` \!, f -,N., r ,2,? r. , lr } i r ! , Z; ,..- - rJ r4 ` r ? )Ì4,-,--,_ AI I/ltmeh.w rl o - - ./'¡ . ` ._ evs / v ;7..14 %..r y /- COrrlr_E a f ',tC{i . J . , e p - 560kHz. - 1,000 watts °s , , ri n B a yoga Fails McKeever ,l b ¡, e é `- , .

Northv 0.5 MV /M CONTOUR

Salis Saratoga Springs Gre ctn

- ^ V 3 í G`ambri e

dHegam n

leid ;Sshene oCh ! ry Vesle t Otsepb La < . Cobles

Shelburne (:

Oneonta,

COxsa&'?e Chatham r

WCKL SITE

G Winstad`' This coverage map was prepared by , ly E. H. Munn, Jr., Consulting Radio o

Engineers, from data obtained frcm ! 2 MV/t'1 CONTOUR the WCKL antenna proof -of- performance yde Park and FCC map M -3. RTiRr

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17.- p- c"- '6;-\ á dtlöo' q ,, o '. .i- '' ¡ % P r/' . M .. E']tr.rbury ' 1 . Walden O i, ' ".-....-. á-/., a5... J....n 'Pa 1i 1 i q I -, .. toi . " ß /..1- ss ra ., /al 2-201- 3T I rr, ..r >nl .r- , i ,.,r' sr rr ., /J . ;- .,..1...... a. =.31 ..."..- -...s,oy.,; r i 1,- --.wr.Y,.a.y. ;- ., .'""i` HERKIMEI Fort Plain Canajoharie MADISON/ MONTGOMERY Richfield Springs Hamilton Cherry Vallej

Cobleskill Sherburne. Schoharie New Berlin OTSEGO . SCHOH RIE CHENANGO t/er /;. Midd e`burg Norwich .-,.... South 2 ] New Berlin. Oneonta e Davenport ` , Oxford i Stamford ) Meridale` Hobart t+rand Gorge " t **rndham FrankHa Ainmville Roxbury PrattavillW nadilla DELAWARE .- ' .. i.dney Delhi Vega ßa:nbndea Sidne y Center GREENE'' Center t Y l g c' Creek Fraser BBovine nte \'I i Maaonville fout \ `Andee Mountains - Catskill Lance! De t / ^ M/Fleischmannel. ' :..P...7., v Ham"- ,/X:rIargaretvie/i ' . BROOME Walton Shavéd,own Pine Hill NEW YORK Beerston Phoenicia Cannoneville ``' Downeville ,../,. Dcposi Roc^ 1 ' Apex shinhoppl ULSTEI >,\ East Branch Hallstead Fish. Eddy ' ' Roscoe-. ^< I- lancock Livingston Susquehanna e Manor PENNSYLVANIA Montrose

SUSQUEHANNA SULLIVAN COUNTY DATA Forest City Liber' y Delaware County is a New York Simpson a7 State leader . . . consistently pro- ducing a 1st, 2nd or 3rd position in the milkshed.

NATIONAL LEADER The Voice and Choice of Delaware County 1st in hay tonnage KC ?nd in hay acreage W 1270 1000 3rd in cauliflower acreage 4th in grass silage acreage Serving the Prosperous Farms 5t1-1 in fire & fuelwood and Villages of the Upper Delaware Valley 6th in calves sold and the Catskill Vacationland. 7th in fence post production CORPORATION DELAWARE COUNTY BROADCASTING nth in value of dairy products Michael J. Cuneen 9th in dumber of milk cows Manager Vice -President' General 10th in namber of cows milked daily Telephone: UNderhill 5 -4321

m ursr7`1 `F NJ r u ) it Listed ro:- Delaware County Only ., ' .; ívtt° - . It r ea. Data maps, Waiter P. Burn, Middlebury. Vt.: h l S.D.A. J. S. Commerce Dept. Census Bureau. Represented ':ark.. ?:charris, P'arrr Rating Service Paca- .'h lif. ..,._,. , .:, .is .7;- . ,. t- z, r-- -.:..:,V7r.,:..,7,.;r:4:1.4. v ,, r...1..-_-_,...._..2...-.1.1,,53--_-_. -1.7-9:: L'::.;,,;if.24,...:4,:.',7, ...... ,,,.....,.,..,,,...... , Kendall o 1i i ìt fOr''' i MONROE Waterport i' ' 1 °Ice" LynclvilIce i rt...... ".1.-- .P0fW6i46'ss'lls c n A . Hamlin i., r- ' 0 New tune _-----,, o NIAGARA Knowlesvoiole . , CUro,'..10,,C, , `----,.\______., °Ransomville tl Holley . .0st,:,,1:1 Niagara o Medina o ,. Center Spencerp. I i Lewiston ($ Gasport Barre i - (;) Lockpolt ,. St. Catharines c» GENSEh*SelEb; Bergen WolcoiLvIlleo Elba °Cht! ), 't Niagara Falls e. ,, Ocakfield ° S. BYron l f.,1-%,,,,i 1 ERIE Lc Roy ,t rr077,M \FM L. i embroke Batavia 11 : -...,,- lonavianda Clarence o 11 ° I-: C A ri. psr------a-a--' Stafford i - '4, (/ '''SV.enmore II .,.1,Villiarnsvolle Aolden°C°riu I. WellandE. Grand Islane, Ji Daipen Center Pavilion j t Lancaster r '

i !, it ,4i --,,-; : :i.., 1, 1 -, ...... - . ...,, , 4 kAi 73 t..i' Z Y 17,k,liES1 H,- 1W1.11.LArfint "Tf', ..i,.',,_, -:,,:,,,.. ; t ,,, I k'..) .. _..y 1. ' ; '; Ea .17 -..*:: '"'. i 7'.tir.thrE , . 1 4..) . p. RAni0 . ,..,..i 2:./ rr00 :) 177,. V -,,Sr.,LTINC: r-, Pre g 5 tn. . .: i .,... 1,,.. ':; , :, , - r. . - '. . ,

, . I. c. '7.. VI ....31-ANG'r r -. A-. ', .: #'. , :; r ,,. ' ) A ;; l'"',, !- ,,..10... . .-6 ...H. I. ..". .,...,i..;

:., - :7.....-f,"' .,,,. :7 .7,; _.;-,, - :r., i.:-;:,:::..,-,::- . '...-''' . "..-.''''.".:1-,4 i' RETAIL RATE CARD WBUZ OCTOBER, 1%4 WBUZ Radio Dunkirk - Fredonia Broadcasting, Inc. PROGRAM RATES - I 2 W. Main St., Fredonia, N. Y. TIMES 1 HOUR HOUR '/4 HOUR 10 MIN. 5 MIN. A subsidiary of the Dunkirk Evening Observer 1 45.00 26.00 13.00 14.50 9.75 250 WATTS - NON DIRECTIONAL - 1570 KC Telephone - 672 -2157 672 -2158 13 41.00 24.00 16.00 13.25 9.00 -

26 38.00 22.00 14.75 12.(0 8.25 PRESIDENT: H. K. WILLIAMS III 52 35.00 20.00 1351) 11.00 7.50 STATION 'MANAGER: 104 33.00 18.00 12.50 10.25 7.00 NEWS SERVICES - United Press International, Dunkirk Evening Observer 156 31.00 16.50 11.50 9.50 6.25 and WBUZ News Department. LICENSES ASCAP, BMI, 260 28.00 1550 10.75 9.00 5.75 - SESAC POLITICAL - Payable in advance; Regular rates apply. TALENT, LINES, REMOTE PICKUPS Charges in accordance with - Advertisers Specifications, ALL RATES ARE NET TO STATION.

.P°17R - ,e,eanS ..fts,W 0n3 ao o°q.aso3°. 3N 0,100,03>a) o N3öaYM ONE MINUTE ANNOUNCEMENT'S -- REGULAR BASIS öD oe..WSUaM mgoll alaAA°d qMw3lM3 aRi° awAl (If used within 52 weeks) °,°w°ry 8ln4s.a44 W°aMe'1 o.auell'N all aYV° ...TOE eLa11VAU aet a1A3 % á110455 Under 50 Announcements '. - . a d. ¡a .ì e ' '.'7C (,. '4 6, ) 3.50 +raw iao5ulH 's lune IoMO wcle54'eN Aldo Ijauuay oueia4S lJ 50 - 500 Announcements '' 1.. : . 4 +. -,-/ 3 25 Itu IM°Waö 3 en4ol A i Sea 15505 PEO dl4pua14d ' A 1e:1 alNl o 3 aIIIMeylc 500 - 1000 Announcements (d .. £. % N .) 4... f 3.00 a°v a1n41o.n11:1a allueluw5 sn7lnueN.J o aoa.DAUa43 Ma'JISaM 1000 - 1500 Announcements ,eaae uolAe .."'4X1 s.,t-.0 .... 1,i » 9Q. ) . 2.50 al °°3o aIA IM 4 wonn a10 Over 2000 Ann uoncements 3 '-:-. 7"(7. Lt' 41. o°IVBoH sau'rW° "aAV' l /. ) 2.00 snsnvavuvp a:1 owaJo awnH óoPaJ IIal5din3 Ir°nuylriwJ enbnetuclrJ tnotje o°Aalc noñvAnnl .1Nr9333r pIN1Ó AUEnt, 30 SECOND ANNOUNCEMENTS ? ,J .+!S sáu11I1 á OF iúauag S - ONE MINUTE RATE alöe3o II a111aa0a Wa at1L7o au0 su,llo.l 4PON a L:1âM u15o apl°J 10 - °arA Second Announcements osöuutlç 1.40 pue11°M 4V.aco ^ r No NI/A111 0 O 7 (30 or more in Month ..._ ad area 1.25 i a110siaaAnS Pe4 0^a'n aSasaeM HinQuosu4or elV n4ll IIaVSele NU UUEMF)IJF't a110sayaoD ewl C 10% Production Charge I°I1Uo5M for Special Production Effects 0011V 55510AM lli

SATURATION PACKAGES - (Must be used within seven days) (1- Minute Announcements) ... .t -, 10 - Announcements ' %` 29.00 15 - Announcements .... @ 2.80 -; " / (1 42.00 20 - Announcements Cu 2.60 wt!"-, i 52.00 35 - Announcements . (& 2.40 a ) ` °<. /.e_. 84.00 FREDONIA. NEW YORK 50 - Announcements C 2.30 . )tN 4 /- / S 115.00 75 - Announcements @ 2.10 ïJ. (-'( Ì. C1 157.00 100 - Announcements (i- @ 2.00 -) eC t/ "... j'!-Ik 200.00 9 ^O KC DUNKIRKFREDONIA BROADCASTING. INC.

REPRESENTATIVE 10% Production Charge for Special Production Effects All material is subject to station policy, F. C. C. and F. T. G regulations.

,- armoire IrWflorraerM 250 W ,(roMerrickville ; 1240 KC = .niths Táylti G RENVILLE N G ; A Pert Cardinal LANARK rescott ? i ;liiM (iJ Ogdensburg ._ _. _ .

,`': r Colton .2 .: ...1 s1 `.. Brockville 2Vlorri own Athens Q' De Kalb GATEWAY CITY T. LAWRENCE Richville to the ammond Thousand Islands Bridge Adirondack Mountains Gouverneur and the E erprise `J ,ria Bay/ ST. LAWRENCE SEAWAY (/ G P bringing deepwater ships Yarker O Antwerp Oswegatchie ta 9 new power and new ÑNOX 6 A P layton Theresa Harrisville industry ! ) the ton . La :Fargeville Kin v WATN Servi,, Area 4Napanee Natural Bridge Vincent JEFFERSON Dereriet 1 Cape Chaumont Black Carthag( 1^f ßb c'Brownville River Ivtos' Rates N OWaterfown Croghan E ' r Castorland not im . ase Pic Sacketts Harbor Beaver Falls o T in over PINCE Henderson 40Lowville fr I WARD sAdams ileurs LARE ONTARIO LEWIS Hilisburg Lyons Falls Wdhm 0.1 MVJM Contour NEW YORK ONTARIO MARKE Í DATA 44S an0.5 MV /M 45 %1n0.5 MV /M Contour Contour J\ Audience roputation 2E0,600 192,900 Boonville 75,950 40,400 I ,.:;rF.ulút 45,600 .Altmar /. ' nA?Hada, 74,200 tack; Raw tared 94,900 la Mrxico o. ..me L000 4Q0,OOï 225,000 q. Oswego ONEIDA ' Ai -et PS 16- .500 OSWEGO Markc' `?'Camden 58,800 4;1 Parish f.r..r. , 4. 3, ILO o /0 20 30 5,000 f)rt '.uns O,SG 2,DC . 51,950 (lernt ,t Mer-.:+tâT`rii,.0 5t. s Fulton`i Central _5,53L nn., a r. 11 jCiC . : I1 . and Effective Coverage 4C:." Economical . . . . we :.a,:,.: uutiet:: 56, ,SUí. of the North Country's St. Lawrence Valley _4.; ec 10,400 Ln 6 Ej..,í.itng Sot. ' * * * 'UP ti! 17ECF,PTS 21,710 Shops 5,24C AP NEWS every hour on the hour 2,27C í,7tì urv..:hs From early to late, MUSIC to suit all tastes v, )( r s `( ` ALES .14,oì

. 52,7C 1r1'hn+ sd Local and Big-League SPORTS , play -by -play I\ * * Y .t.. : , t sou. -.ds of Ouliars. 3On0 '. 'E a a . ,. A 'r21( COMM£Ri'!: Proven and Loyal Listener Response

I at Merchr!ndising Aid based on 30 years' experience -HERE.

. VVh1 M WATERTOWN BROADCASTING CORPORATION of Manager ( tIarry Rig:Ito :, President & Gen. W T Ao'ne: SUnset 2-?320 ru t C .)r, ' :.ny B .: , . -town, N.Y '.trntod D7. D: ' \r.N , INC. . 1;t :i ï '.1scn ..r. Ar geier

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nA D R. MO® , , The E. ..4 gE- ScJ 5000 liTatus Daytime

Serving A80 of C©aa lZr ril Now i(ori'L'; dal° Adçr®nelacCi F®oh;aOv

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i an. is the prosperous industrial, agricultural and dairy farm region of Central New York State. It also includes one of the nation's finest summer and winter vacation areas... the Adirondack Mountains. Your adver- tising message on WADR reaches this broad home and car radio audience with a , .. powerful 5000 watts omni- directional daytime signal. WADR gets its listeners and holds them with balanced programming of music, news, weather, sports and farm reports. WADR is Wonderful All -Day Radio. It can do wonders for you! YOU,' cst: radio buy to `reach Urban and Cora. Ccn i ra9 l'Jo cr Vor:rd

Uf1h- L.2 III P. O. BOX '148'0'480, RCMSEN, N, V, Phono (315) 831 -3941 ,', c1 m n - w 0 z ó a)>, c d, °; a CS -a, ai ca UO CC a: c - &._ vE o (..).) v c ` ° a) A v í 7:3 c ` > co E á N c ó to C a) c O M d co x O O= (i)c7 O c O O N ° C cv E c a E < ä. W o o° O ° m o o _ , o 30 3 Q C > 5 .. c á0 On' N ° á Y (v n O ÚO o °°- 0 o CO W G O C) Ç> o>- o en c .:f. 4:,1 7d,. N o . ® J U _ co C c U 03 v ÿ nCV I Qì > z= ra) O O a) 00 (l) O t4 0 CC w o fA _ U }. T a) . ._+i o J co . ÿ o 1] 00 °° ca c .,, C O -rJ C.) - Cì J co ¢ a O c, o a..

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A COVERED by BURLINGTON MO N TPELIER Lake Placid WVMTIYl ', fi-i@. GOI.D11I1A1!! GROUP BARRE OF RADIO STATIONS : VERMONT Ticonderoga

RUTLAND a, n ( q rLG' -.J`yy s?y -`tr `.'t,. .. 3;1 i 0:; ';, Whitehall i

Ln,9a 1;r1.,,,.. a : f ,"". w N a+ . 4ï % T,. E;' NEW HAMPSHIRE tlF_W YORK _t a n 4 , a4s ATTLEBORO ìta 1-,;7 nt.;; l', M1m

I MASSACHUSETTS 0 90 i i `s a.LIiO 0:'i;.ie?é p kidn WDOE C9 ;41 4.1?»614.Z.:_. 1f0:3 Dunkirk *r Franklinville Fredonia '1'7, . Cattaraugus Represented .r Ì by S. Dayton i Cassadaga ."t Ellicottville b7ER9áàfaD, kr

Td9ä2BET Z4 i Westfield 2 k" Mayville VIGGO MCCtJNNELL "5.1, Ripley N i--) Saiamanca Randolph YYJTN OLEAN Northeast 4

Ashville r.,O W1NYN Jamestown BRADFORD Erie 3 Sugar Grove

Girod 1 Corry WARREN Pa.

Union City Youngsville r- . = ,-.... -i`'9"°t 777,P777;775- ii TOTAL SALES 1,41 1,866 Eating & Drinking 150,299 Drug & Prop'y 40,758 Lumber, Building Material, Hde 61,304 Other Retail 157,699 General Merchandise 150,875 Non -store Retailers 39,358 Food Stores 374,299 Automotive 161,985 Population 1,139,000 TITUSVILLE e Gas Service Stations 64,239 Households 338,966 MEADVILLE Apparel 134,553 WJTN- WDOE -WWYN Furniture, Furnishings 76,496 WGGO & WVMT All figures are from U.S. Census and o her sources 0.5 MV /M Market Cochranton and are delineated and updated by Ed Felker, $1,000': added Box 36, Lumberton, N.J. 7 1 .'63 firs