EAST VILLAGE MANHATTAN Commercial District Needs Assessment

COMMERCIAL DISTRICT NEEDS ASSESSMENT

in partnership Lower East Side Partnership with East Village Independent Merchants Association ABOUT EAST VILLAGE

Avenue NYC is a competitive grant Background program created by the NYC Department of Small Business Services to fund and build the The East Village is a neighborhood known for its rich history, diversity, and creative culture. capacity of community-based Bordered by East 14th Street, 3rd Avenue, East Houston Street, and the East River, the East development organizations to Village along with its neighbor to the south, the Lower East Side, has been called the “gateway execute commercial revitalization initiatives. Avenue NYC is funded to the city” for immigrants. The eastern portion of the neighborhood is also known as Alphabet through the U.S. Department of City or Loisaida, a reflection of the Spanish commonly spoken among the large Puerto Rican Housing and Urban Development’s and Dominican communities. In the heart of the East Village is Tompkins Square Park, which Community Development Block serves as greenspace for community events, dog lovers, skateboarders, and offers a newly Grant (CDBG) Program, which targets investments in low- and renovated playground. moderate-income neighborhoods. Avenue NYC Commercial With landmarks dating back to Peter Stuyvesant and the era of New Amsterdam, the East Revitalization grants provide Village has a long history of welcoming immigrant communities; waves of Eastern European, multi-year commitments aimed German, Italian, Jewish, and Russian people have called the East Village home. In the second at building the capacity of partner half of the 20th century, the neighborhood welcomed a growing population of Dominican, organizations to better understand neighborhood needs, develop Polish, Puerto Rican, and Ukrainian residents, with small businesses reflecting this cultural and impactful programs, and sustain language diversity. their work in the community for at least three years. The East Village also has a history of civic engagement and counter-culture, and is recognized The Commercial District Needs as the home of punk rock and artists alike. Despite suffering from significant neglect, crime, and Assessment (CDNA) highlights a disinvestment in the 1970s and 1980s, residents developed ways to improve their neighborhood neighborhood’s existing business landscape and consumer and foster a unique sense of community. The first community garden in the city was established characteristics. here in 1974, and today the neighborhood maintains a vast network of nearly 40 greenspaces. This CDNA features the commercial The Fourth Arts Block, located on East 4th Street between the Bowery and 2nd Avenue, is a corridors of Avenues A, B, C, D; 1st, significant hub for various arts and community groups. In 2012, a portion of the neighborhood 2nd, and 3rd avenues; Bowery, was designated a historic district in recognition of its distinctive architecture. and all cross streets between East Houston and East 14th streets between Bowery and Avenue D in East Village residential buildings are comprised of a mix of smaller multifamily apartment the East Village, and was conducted buildings and large public housing developments. The neighborhood is recognized for its café in partnership with the Lower East culture, extensive restaurant and nightlife offerings, and a unique assortment of small retail Side Partnership between August establishments. These small businesses are an important part of the district’s retail diversity 2019 and March 2020. and neighborhood character, with clusters of independent stores along cross streets such as Key issues and opportunities St. Marks Place, as well as along the main north-south avenues. Storefronts are interspersed identified through this assessment will help prioritize SBS-supported throughout the neighborhood, and residents celebrate the “small town within the big city” feel. local investments, and serve as an informational and marketing resource for the neighborhood. Neighborhood Demographics See more on page 12

The East Village is a demographically and socioeconomically diverse community. Out of In This Report approximately 62,000 residents, 50% are White, 25% are Hispanic or Latino, 13% are Asian, Existing conditions, business and 10% are African American. The neighborhood’s median household income of $57,104 is data, and qualitative depictions significantly lower than that of Manhattan ($82,459), but only slightly below that of New York City of the neighborhood were ($60,762). In recent years, the increase of new, more affluent residents has raised fears of gathered from more than displacement for long-time minority and creative communities. Local organizations are working 510 surveys and various to protect the people, culture, and small businesses that make the neighborhood unique. stakeholder meetings with neighborhood merchants,

shoppers, workers, property owners, and residents. Future Opportunities See more on page 5 Jump to... Key Findings 4-5 As the East Village continues to evolve, its creative culture and ethnic diversity remain two of Business Inventory 6 its strongest assets. A new subway entrance on Avenue A and the M14 Select Bus Service have What Merchants Say 7-8 provided new opportunities for improved accessibility to the eastern portion of the district. Business Outlook 9 Despite a moderately high retail vacancy rate of 14%, the neighborhood’s bustling activity and What Shoppers Say 10 historic streetscapes continue to draw merchants to open new restaurants and unique businesses. Physical Environment 11 In the face of a changing retail landscape, the small storefronts that characterize the East Data Appendix 12-14 Village endure as a testing ground for aspiring entrepreneurs from around the world. Continued advocacy and collaboration among a dedicated network of community-based organizations, merchants, and long-standing residents will help guide the neighborhood in the coming years.

2 Avenue NYC Commercial District Needs Assessment NEIGHBORHOOD CONTEXT East Village

E 15 ST

E 14 ST 4 AV L

E 13 ST East River

E 12 ST 3 AV 3 E 11 ST Tompkins Square Library

E 10 ST Performance Space Theater for New York Museum of Reclaimed Ottendorfer the New City 2 Urban Space Library E 9 ST Tompkins Cooper 3 Square Union Park E 8 ST ST MARKS PL E 8 ST Lower Eastside COOPER SQ Theatre Girls Club 80 St Marks John V. The Ukranian Lindsay R Museum E 6 ST East 1 4 Sixth Street River N Community Center Park Merchant’s House Museum FDR DR FABnyc 2 AV 1 AV

AV A AV B C AV AV D LAFAYETTE ST E 4 ST 6 La MaMa Metropolitan Playhouse Connelly BROADWAY Downtown Art E 3 ST Theater

MERCER ST Nuyorican Poets Cafe MANGIN ST BOWERY BOND ST Hamilton Fish E 2 ST Park Library City Lore BLEECKER ST E 1 ST E HOUSTON ST PITT ST F 0 0.09 0.18 Miles B D ° 6

Points of Interest Notable Places Assessed Commercial Corridors Parks and Community Gardens 1 2 Arts & Cultural Destinations Business Improvement Districts

Public Facilities

The Ukranian Museum Performance Space New York Community Groups

Cooper Square Committee 3 4

East Village Community Coalition

East Village Independent Merchants Association

Good Old Lower East Side (GOLES) NYPL Ottendorfer Library Sixth Street Community Center LES Ecology Center

Loisaida Inc.

Loisaida United Neighborhood Gardens (LUNGS) Neighborhood Events

Lower Eastside Girls Club Dance Parade and Festival Loisaida Festival

Lower East Side History Month

Saint George Ukranian Festival

Tompkins Square Park Halloween Dog Parade

East Village 3 KEY FINDINGS & OPPORTUNITIES Strengths Home to an extensive network of greenspaces including Residents are passionate about community activism, community gardens and public parks neighborhood preservation, and walkable streetscapes Residents and merchants share a strong sense of Diverse population and creative culture are reflected in the community pride variety of arts, cultural, and entertainment institutions, as well as the distinct designs of storefronts Rich cultural heritage and variety of small independent businesses contribute to a unique neighborhood Concentration of dining and nightlife establishments identity, offering something for everyone draws people from across the city and beyond

Challenges Moderately high storefront vacancy rate (14% district-wide), Sanitation and streetscape cleanliness are issues in especially on Avenue B (25%), with vacant storefronts various parts of the district, with illegal dumping from attracting graffiti households and overflowing litter baskets Local organizations currently have limited capacity Pedestrians, bikes, delivery trucks, and businesses to support merchants compete for limited street and sidewalk space Changing residential population that may not be Eastern section of the neighborhood, including Avenues as personally connected to local businesses and C and D, while served by buses, is less accessible due to the community the distance from the subway Amid high commercial rents, evolving consumer preferences are forcing small businesses to compete with online shopping

Avenue B and East 6th Street Nuyorican Poets Cafe

Avenue A La Plaza Cultural - Armando Perez Community Garden

4 Avenue NYC Commercial District Needs Assessment Loisaida Festival St. Marks Place

La MaMa Experimental Theatre Club Tompkins Square Park

Opportunities Leverage the neighborhood’s unique identity, history, Prioritize COVID-19 commercial revitalization response and culture to market the variety of small business activities by deploying actionable strategies that offerings and local destinations will enhance the economic recovery and long-term resiliency of the commercial district Clean, beautify, and maintain the streetscape to make it more attractive to shoppers and pedestrians, and lessen Support businesses in the eastern portion of the district by the negative effects of nightlife activity using promotions and wayfinding to reduce the perceived distance to the eastern section of the neighborhood Attract new businesses that meet consumer demand and develop innovative temporary programming to activate Build on the neighborhood’s vibrant street life and vacant storefronts walkability by installing benches, streetscape furniture, and amenities Foster connections between new residents and long- standing businesses, and long-standing residents and Host more community events and cultural programs that new businesses connect the arts and business communities Build the capacity of community-based organizations that serve small businesses, encourage collaboration among merchant associations and business owners, and explore BID formation What’s Next? To address these key findings and opportunities, Avenue NYC Grants have been awarded by SBS to nonprofit organizations. For more information, visit: nyc.gov/avenuenyc

East Village 5 BUSINESS LANDSCAPE: EAST VILLAGE Business Inventory 1,767 14.4% Total Number of Storefronts Storefront Vacancy*

*Note: In 2019, New York City’s 76 Business Improvement Districts reported an average ground floor vacancy rate of 9.1% and median ground floor vacancy rate of 8.4% (SBS BIDs Trends Report, FY2019). Storefront & Retail Mix*

Full Service Restaurants 295 Vacant 255 Bars & Liquor Stores 155 97 Beauty/Nail Salons & Barbershops 142 90 Limited Service Restaurants 101 Coffee Shops, Cafés, & Ice Cream Shops 94 Nonprofits, Houses of Worship, & Education 84 Professional & Medical Services 75 Delis/Bodegas 67 Furniture, Bike Shop, Hardware, Home Goods, & Thrift Stores 64 Laundromats, Dry Cleaners, & Tailors 63 East Village Storefront Vacancy by Corridor Clothing, Shoe, & Jewelry Stores 59 Gifts, Books, Office Supplies, & Florists 50 1st Avenue 12% 2nd Avenue 15% Smoke Shops & Tattoo Parlors 44 Avenue A 18% Supermarkets & Specialty Food Stores 41 Avenue B 25% Gyms, Spas, Massage Parlors, & Psychics 38 Avenue C 16% Avenue D 17% Galleries, Theaters, Art Spaces, & Movies 35 St. Marks Place 11% Pharmacies, Optical, & Cosmetics Stores 27 Electronics, Cell Phone, & Music Stores 20 Business inventory and retail mix data were gathered by the Lower Pet Shops & Pet Care Facilities 16 East Side Partnership through a Banks & Credit Unions comprehensive area inventory of 13 storefront businesses located along Manufacturing & Catering 9 all streets between Bowery, East Houston Street, Avenue D, and East Other 20 14 Street (August to October 2019).

*The data and findings presented in this report were gathered before the COVID-19 pandemic. The economic impact of the COVID-19 outbreak has negatively affected 90% of small business owners nationally. Across New York City, purchases of local goods and services at brick- and-mortar stores declined by 24.9% in March 2020 compared to March 2019. With the exception of grocery stores and pharmacies, spending in all other retail categories declined significantly during the pandemic. During this time, in the East Village, approximately 640 essential business remained open for service out of a total of 1,512 storefront businesses. As of June 2020, federal, state, and city resources have been and continue to be developed to support businesses during this extremely challenging time, but many businesses continue to struggle or remain closed. SBS and community partners are working to develop new programs to support businesses and help the East Village commercial district recover from this crisis.

6 Avenue NYC Commercial District Needs Assessment What We’ve Heard from East Village Merchants

How many years have you been How many full-time employees do you have? in business here?

25% 22% 54% 19% 17% 17% 27% Businesses Businesses

11% 8% 0% Years in Business Number of Employees 168 9 10 4 2 1 MeanMedian Median Mode Mean Median Mode

*Note: The mean is the average of all responses, the median is the middle number when all responses are arranged in ascending order, and the mode is the most common response.

Do you own or rent your property? What kinds of resources would help you grow

your business? % Merchant Responses 95% 3% 2% Marketing support 27% Rent Own No Response Space improvements 17% Access to financing 15% Over the past year, has your business Lease support 12% improved, stayed the same, or decreased? Assistance with regulatory compliance 5% New equipment 5% Training for staff 5% 33% 31% 21% 15% Legal services 4% Improved Stayed the Decreased N/A or Same No Response Other services 10%

McSorley’s Old Ale House Ray’s Candy Store Veselka

Source: Based on 101 merchant surveys conducted by the Lower East Side Partnership in Fall 2019 and Winter 2020. East Village 7 BUSINESS LANDSCAPE

What We’ve Heard from East Village What We’ve Heard from East Village Merchants Shoppers

What do you like about the What changes would you suggest to improve commercial corridor? the East Village commercial district?

“I like that it’s pedestrian friendly and there’s “The streets aren’t very clean in the East Village and a good mix of commerce and parks.” trash cans are always overflowing with garbage.”

“Good mix of young and old people. We have smaller businesses that cater to local people.” “Galleries, performance spaces.”

“I like the community diversity.”

“Fewer vacant storefronts, more historical What makes this commercial district unique? signage, more drinking fountains, safer bike lanes, more bike parking.”

“Smaller buildings, village like.” “More trash cans. More lighting in the park.”

“The history and the character of the neighborhood. The restaurant and bar culture.” “Programming, events, and general “The particular blends of commerce, arts, and culture.” marketing would help attract visitors.”

What changes need to occur in East Village to attract more visitors/shoppers?

% Merchant % Consumer Response Response

Storefront Improvements 17% 15% % Merchant % Consumer Response Response Community Events 14% 18% Landscaping/Beautification 13% 19% Merchant Collaboration 13% 3% Sanitation 9% 20% Parking 8% 7% Safety 6% 8% Street Lighting 5% 7% Other 14% 3%

Source: Based on 101 merchant surveys and 409 consumer surveys conducted by the Lower East Side Partnership in Fall 2019 and Winter 2020. 8 Avenue NYC Commercial District Needs Assessment BUSINESS OUTLOOK East Village Retail Opportunity

Residents spend Local businesses make Every year, $3.66B $3.32B $337M each year in each year in is spent outside goods and services retail sales the neighborhood

Retail Leakage & Surplus Surplus $0 Leakage

Grocery Stores $337M Gasoline Stations $307.8M Department Stores (Ecluding Leased Departments) $210.7M Other General Merchandise Stores $146.1M Building Material & Supplies Dealers $114.1M Auto Parts, Accessories, & Tire Stores $51.2M Home Furnishings Stores $29.1M Office Supplies, Stationery, & Gift Stores $23.9M Sporting Goods, Hobby, & Music Instrument Stores $15.2M Retail leakage and surplus Lawn/Garden Equipment & Supply Stores $13.1M is the difference between Furniture Stores $11.5M estimated spending by local residents on retail Florists $5.4M goods and estimated sales by local retail businesses. Electronics & Appliance Stores $4.8M Retail leakage occurs $.7M when consumer demand Used Merchandise Stores exceeds retail supply in Specialty Food Stores $3.1M a designated trade area. On the chart, a positive Special Food Services $3.3M value indicates leakage of retail sales and represents Jewelry, Luggage, & Leather Goods Stores $25.1M net consumer spending Beer, Wine, & Liquor Stores $34.2M that is being captured by retailers outside of Health & Personal Care Stores $50.5M the trade area. Retail surplus occurs when Book, Periodical, & Music Stores $57.8M retail supply exceeds consumer demand in a Drinking Places (Alcoholic Beverages) $65.5M designated trade area. On Shoe Stores $92.6M the chart, a negative value indicates a surplus of retail Clothing Stores $249.2M sales and may signify a market where retailers are Other Miscellaneous Store Retailers $415.2M drawing customers from outside the trade area. Restaurants & Other Eating Places $502M

Source: ESRI and Infogroup, 2020 East Village 9 BUSINESS OUTLOOK Business Trends

Change in Total Business Sales, 2013-2020 Change in Median Sales by Business, 2013-2020

East Village Manhattan NYC East Village Manhattan NYC 49% 43% 46% 49% 56% 65%

East Village Total Business Sales* East Village Median Sales by Business*

$179,839 $179,002

$171,507 $164,515 $158,210 $703,579,210 $664,737,470 $664,737,470 $143,459 $639,459,139 $615,877,785 $615,877,785 $134,344

$605,268,184 $121,006 $548,170,499 Sales Volume Sales Volume $515,024,431 $470,986,734 Year Year

*Year 2020 reflects data gathered up until March 2020. Source: Division of Tax Policy, NYC Department of Finance What We’ve Heard from Shoppers What additional types of businesses would When do you usually shop in the East Village? you like to see in the East Village?

Independent, locally-owned stores Weekdays 26% Bakeries, coffee shops, cafés Weekday evenings 7% Clothing stores Weekend days 6% Weekend evenings 2% Shoe stores & shoe repair No set time 59% Grocery & fresh produce stores

How do you usually get to the East Village? How often do you shop in the East Village?

Walk 72% Daily 84% Subway 13% 2 to 4 times a week 6% Bike 7% Once a week 4% Bus 5% Twice a month 3% Personal Car 2% Once a month 2% Taxi/Ride share 1% 3 to 6 times a year 1% Not Regularly 0%

Source: Based on 409 consumer surveys conducted by the Lower East Side Partnership in Fall 2019 and Winter 2020. 10 Avenue NYC Commercial District Needs Assessment PHYSICAL ENVIRONMENT

Storefront Vacancies E 15 ST

E 14 ST 4 AV !! !! ! ! ! !! !! !! ! !! ! ! ! ! ! ! E 13 ST ! ! !! ! !! ! ! ! ! ! ! ! East River ! ! ! ! ! E 12 ST ! ! ! ! ! ! ! ! ! ! !

3 AV 3 ! ! ! !!!! ! E 11 ST ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! !!!!! ! E 9 ST ! !! E 9 ST ! ! !!!! Tompkins ! ! ! ! ! !! ! ! ! Square ! E 8 ST ST MARKS PL Park E 8 ST ! ! ! ! !! ! ! COOPER SQ ! ! ! ! ! ! !! ! ! ! ! ! ! ! ! ! John V. ! ! ! ! ! Lindsay E 6 ST East ! ! ! ! River ! ! ! ! ! ! Park ! ! ! FDR DR ! ! ! 2 AV 1 AV

LAFAYETTE ST AV A ! !! ! AV B C AV AV D ! ! !! ! E 4 ST ! ! ! ! !

BROADWAY ! ! ! !! ! ! ! ! MERCER ST ! !! ! ! ! ! ! ! MANGIN ST BOWERY ! ! ! ! ! !! ! ! ! BOND ST E 2 ST ! ! ! ! ! ! ! ! ! BLEECKER ST ! ! ! ! ! ! E HOUSTON ST PITT ST ! ! ! 0 0.09 0.18 Miles °

Vacant Lots Vacant Storefronts Parks & Community Gardens An analysis of 1,767 storefronts along Avenues A, B, C, D; 1st, 2nd, and 3rd avenues; Bowery, and all cross streets between East Houston Street and East 14th Street between Bowery and Avenue D revealed that 26% of storefronts are in poor condition, 25% are in average condition, and 49% are in good condition.

Streetscape Observations

Relatively high storefront vacancy rates disrupt the continuity of Litter baskets are frequently overflowing and illegal dumping commercial corridors and discourage foot traffic. is common; pet waste was identified as a problem throughout the district. Stickers, tags, and other forms of graffiti are prevalent in various areas in the district, and they are especially concentrated on vacant Bike lane safety can be improved, with recurring conflicts observed storefronts that attract vandalism. between bikes, pedestrians, delivery trucks, and other vehicles. Public greenspace is accessible throughout the corridor in the many Sidewalks and streets are easily navigable, with many streets community gardens and public parks. Outside of parks and gardens, having new concrete and most sidewalks in good condition. the corridor lacks public seating and could benefit from more sidewalk furniture.

Vacant Storefront Litter Baskets Vacant Storefront

East Village 11 12 27,926 27,926 71,507 96,157 Population Density 8,443,713 1,632,480 62,179 Total Population Demographics Area Boundaries Area Study DATA APPENDIX

W HOUSTON ST commercial corridors: data onEast VillagePrimary storefront presented onpages 6-8 businesses was gathered alongthefollowing CommercialAssessed Corridors

Greenwich 7 AV 7 AV S AV 7 W 10 ST  All cross streets East Houston between Street andEast andAvenue 14th Street Bowery between D East 14th Street Avenues B, C, A, 2nd,and 3rd avenues; East Houston between D;1st, Street andBowery and Village Avenue NYC Commercial Assessment District Needs

W 12 ST

W 14ST W 17ST W 20ST W 8 ST 8 W

New York City Manhattan East Village New York City Manhattan East Village

BLEECKER ST BLEECKER

SPRING ST SPRING

PRINCE ST PRINCE W 3 ST 3 W (per square mile) 5 AV

SoHo UNIVERSITY PL GREENE ST E 8ST NoHo

E 12ST PARK AV S BROADWAY E 16ST

LAFAYETTE ST Gramercy 4 AV 4

45.4% 23.0% 16.4% Car Ownership 2.62 2.07 1.83 Average Size Household 3 AV BOWERY

ST MARKS PL MARKS ST 2 AV E 20ST E 11 ST

E 5ST E 3ST E 1 ST 1 E New York City Manhattan East Village New York City Manhattan East Village ST ALLEN 1 AV 1 AV Stuyvesant

DELANCEY ST

E HOUSTON ST

AV A Town

E 14 ST

CLINTON ST CLINTON AV B E 9ST Lower East

AV C AV C Side 27,580 888 15,544 Patterns Commuting AV D

on page 9correspond to the0.25 miletrade area. Retail leakage, data andretail surplus, opportunity Trade Area neighborhood contextneighborhood area. represents thepopulation withintheEast Village Demographic andemployment data onpages 12-13 East Village Context Area DR FDR 0 15,544 Work   Live inEast Village, work elsewhere Live &Work inEast Village live elsewhere Work inEast Village, 0.15

888 East River East

WILLIAMSBURG BR 0.3 Miles 27,580 Live

° Area Demographics

Race/Background East Village MN NYC Educational Attainment East Village MN NYC

Hispanic or Latino 25% 26% 29% 12th Grade or Less, 13% 13% 18% (of any race) No Diploma White alone 50% 47% 32% High School Graduate 15% 12% 24% Black or African 10% 13% 22% Some College, No Degree 10% 10% 14% American alone Associate’s Degree 4% 4% 6% Asian alone 13% 12% 14% Bachelor’s Degree 38% 31% 22% Two or more races 2% 2% 2% Graduate or 20% 30% 16% Some other race alone 0% 0% 1% Professional Degree American Indian and 0% 0% 0% Alaska Native alone Native Hawaiian and 0% 0% 0% Other Pacific Islander

Population Age East Village MN NYC Median Age Foreign-Born Population

Under 5 Years 2% 5% 7% 34.4 East Village 24% East Village 5–14 Years 5% 7% 11% 37.3 Manhattan 29% Manhattan 15–24 Years 15% 11% 12% 36.5 New York City 37% New York City 25–44 Years 43% 37% 31% 45–64 Years 22% 24% 25% 65+ Years 13% 16% 14% Income Employment Median Household Income Pop. Below Poverty Line Population in Labor Force Unemployment*

$57,104 East Village 24% East Village 63% East Village 5.0% East Village $82,459 Manhattan 17% Manhattan 67% Manhattan 5.7% Manhattan $60,762 New York City 19% New York City 64% New York City 6.9% New York City

*Note: As of January 2020, the unemployment rate is 3.2% for Manhattan and 3.5% for New York City (NYSDOL); updated neighborhood-level data for East Village is not available. Local Jobs and Employment Local Residents’ Employment Jobs Located in the East Village Professional, Scientific, & Technical Services 26% Professional, Scientific, & Technical Services 4% Educational Services, Health Care, 18% Educational Services, Health Care, 21% Social Assistance Social Assistance Finance, Insurance, Real Estate 13% Finance, Insurance, Real Estate 5% Accommodation, Food Services, 12% Accommodation, Food Services, 39% Arts, Entertainment Arts, Entertainment Retail Trade 8% Retail Trade 9% Manufacturing 3% Manufacturing 2% Transportation, Warehousing, Utilities 3% Transportation, Warehousing, Utilities 1% Public Administration 2% Public Administration 6% Construction 1% Construction 1% Other Services 14% Other Services 12%

Source: US Census Bureau, 2014-2018 American Community Survey; 2017 OnTheMap Application; NYS Department of Labor, January 2020. East Village 13 DATA APPENDIX East Village Transportation

M M 14A 14D SBS SBS L E 14 ST 101 102 103 1 East River 2 3 E 12 ST 9 M

3 AV 3 14D E 11 ST SBS

8

Tompkins Square 1 2 3 8 55 8 Park ST MARKS PL E 8 ST COOPER SQ

M 15 15 14A M John V. SBS 14D M M SBS Lindsay 15 15 R SBS SBS E 6 ST East River N 9 Park

FDR DR

LAFAYETTE ST 2 AV 1 AV AV A AV B E 4 ST C AV AV D 6 103

BROADWAY

BOWERY 1 BOND ST E 2 ST 55 9 21

E HOUSTON ST PITT ST F 0 0.09 0.18 Miles B D 21 °

East Village Transportation

Bus Routes Bicycle Lanes NYC Subway

MTA Annual Bus Ridership Vehicular Traffic Average Weekday Subway Ridership (2018) 0.5M M8 16,047 Average daily vehicles on East 14th Street between 5th Avenue and Avenue C 20,998 L  1 Avenue 1.5M M9 21,869 Average daily vehicles on 1st Avenue 6,749 L 3 Avenue 8.6M M14 between East Houston and East 23rd streets 16,031 6 Astor Place 14.1M M15 SBS Average daily vehicles on 2nd Avenue 21,658 F 2 Avenue between East Houston and East 23rd 15,995 streets

6,749 Average daily vehicles on Avenue B between East Houston and East 14th streets

7,910 Average daily vehicles on Avenue C between East Houston and East 18th streets

4,621 Average daily vehicles on Avenue D between East Houston and East 14th streets

7,373 Average daily vehicles on East 10th Street between 5th Avenue and Avenue D

Source: MTA 2018; NYS DOT, 2016 Annual Average Daily Traffic data. 14 Avenue NYC Commercial District Needs Assessment Recent SBS Neighborhood Investments

Commercial Revitalization, Avenue NYC grant awarded to the Lower East Side Partnership, 2020.

Business Attraction, Avenue NYC grant of $30,000 awarded to the East Village Community Coalition, 2017.

Business Attraction, Avenue NYC grant of $30,000 awarded to the East Village Community Coalition, 2016.

Business Attraction, Avenue NYC grant of $30,000 awarded to Good Old Lower East Side, 2016.

Existing Plans & Studies Loisaida Cultural Plan, Loisaida Inc., 2017. Preserving Local, Independent Retail: Recommendations for Formula Retail Zoning in the East Village, East Village Community Coalition, 2015. East Village/Lower East Side Historic District, NYC Landmarks Preservation Commission, 2012. East Village Shoppers Study: A Snapshot of Travel and Spending Patterns of Residents and Visitors in the East Village, Transportation Alternatives, 2012. East Village/Lower East Side Rezoning, NYC Department of City Planning, 2008.

Sources ESRI and Infogroup, Inc. 2020 ESRI Retail MarketPlace Profile. JPMorgan Chase Institute, “The Early Impact of COVID-19 on Local Commerce: Changes in Spend Across Neighborhoods and Online,” June 2020, https://institute.jpmorganchase.com/institute/research/cities-local-communities/early-impact-covid-19-local-commerce Metropolitan Transportation Authority. 2018. Average Weekday Subway Ridership and Annual Bus Ridership. National Federation of Independent Business, April 9, 2020, https://www.nfib.com/content/press-release/economy/70-percent-of-small-businesses-applied-for-ppp-loans-nearly-half-applied-for-eidl/ NYS Department of Labor. January 2020. Unemployment Rate Rankings by County. NYS Department of Transportation. 2016 Annual Average Daily Traffic, using Traffic Data Viewer. NYC Department of Finance, Division of Tax Policy, using data from NYS Department of Taxation and Finance. Business sales are reported by tax year, which runs from March 1st to February 28th. Sales data are compiled from sales tax returns, which are rolled up by tax filer within a year, excluding returns with negative sales amounts. For each year, each tax filer is reported according to the address listed on their latest return. Large outliers were removed from the analysis, and the top 5% of filers from Manhattan and the top 1% of filers from the outer boroughs by sales were removed. NYC Department of Small Business Services. Fiscal Year 2019. Business Improvement Districts Trends Report. U.S. Census Bureau. 2017. OnTheMap Application. Longitudinal-Employer Household Dynamics Program. U.S. Census Bureau. American Community Survey, 2018 American Community Survey 5-Year Estimates, using NYC Population FactFinder. East Village Census Tracts: 20, 22.02, 24, 26.01, 26.02, 28, 30.02, 32, 34, 36.02, 38, 40. Photo Credits: © NYC & Company: Joe Buglewicz, Brittany Petronella; Wikimedia Commons: Alex Lozupone, © Stacie Joy Creative Commons, © JSchauma Creative Commons; NYC Department of Parks & Recreation; NYC Landmarks Preservation Commission: Christopher D. Brazee; Lower East Side Partnership: Tiffany Iung; NYC SBS: Andrew Marcus.

East Village 15 The NYC Department of Small Business Services helps unlock economic ABOUT SBS potential and create economic security for all New Yorkers by connecting New Yorkers to good jobs, creating stronger businesses, and building thriving neighborhoods across the five boroughs.

We would like to recognize and thank the following individuals ACKNOWLEDGMENTS and organizations for their contributions to the development of the East Village Commercial District Needs Assessment:

Manhattan Borough President Gale Brewer NYC Council Member Carlina Rivera Manhattan Community Board 3 Lower East Side Partnership East Village Independent Merchants Association Cooper Square Committee East Village Merchants East Village Shoppers and Residents nyc.gov/avenuenyc