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Tourist Development Council July 31, 2017 Marketing Partner Reports 10 A-G 1 of 101 Marketing Partner Reports July 31, 2017 July 31, 2017 Marketing Partner Reports 10 A-G 2 of 101 Klages Research & Research Data Services, Inc. RESEARCH REPORT July 31, 2017 Marketing Partner Reports 10 A-G 3 of 101 Year to Date 2017 January – June Collier Visitor Profile 3 July 31, 2017 Marketing Partner Reports 10 A-G Collier Tourism Metrics 4 of 101 YTD 2017 (January – June) Number of • 1,032,500 Visitors • +1.5%∆ • 1,340,600 Room Nights • -1.1%∆ • $1,293,417,600 Economic Impact • +4.3%∆ 4 July 31, 2017 Marketing Partner Reports 10 A-G Occupancy/ADR 5 of 101 YTD 2017 (January – June) Occupancy ADR 2016 2017 % ∆ 2016 2017 % ∆ Q1 86.1% 85.2% -1.0% $313.7 $305.9 -2.5% April 83.4% 84.3% +1.1% $259.1 $283.8 +9.5% May 70.1% 69.1% -1.4% $197.6 $215.1 +8.9% June 65.9% 65.5% -0.6% $174.4 $187.3 +7.4% Q2 73.1% 73.0% -0.1% $210.4 $228.7 +8.7% 5 July 31, 2017 Marketing Partner Reports 10 A-G Visitor Origins 6 of 101 YTD 2017 (January – June) # of Visitors 2017 ∆ % Florida 322,019 +4.2 Southeast 68,228 +0.4 Northeast 240,269 -0.7 Midwest 181,521 +0.6 Canada 27,820 -3.9 Europe 145,628 +1.2 West 47,015 +4.5 YTD 2017 1,032,500 +1.5 6 July 31, 2017 Marketing Partner Reports 10 A-G Collier Comp Set 7 of 101 YTD 2017 (January – June) Occupancy ADR RevPAR 2017 % ∆ 2017 % ∆ 2017 % ∆ Naples MSA 72.5% +5.1 $253.40 -2.1 $183.71 +2.9 Naples Upscale 77.7% +3.3 $326.67 +0.9 $253.77 +4.2 Miami-Hialeah 78.9% -0.6 $202.25 -4.7 $159.56 -5.2 Florida Keys 83.6% +3.4 $291.77 -2.0 $243.85 +1.4 Ft. Myers 75.5% -1.1 $173.29 +0.5 $130.84 -0.6 Sarasota-Bradenton 76.1% +1.8 $158.00 +2.3 $120.20 +4.2 Clearwater 77.4% -2.5 $156.20 +6.0 $120.91 +3.3 St. Petersburg 77.0% +1.5 $163.58 +1.8 $125.92 +3.4 Palm Beach County 77.6% +1.1 $195.51 +0.8 $151.70 +2.0 Ft. Lauderdale 80.6% -0.0 $155.28 -1.2 $125.10 -1.2 Florida 76.4% +1.6 $148.05 +1.5 $113.04 +3.1 SOURCE: SMITH TRAVEL RESEARCH, INC. 7 July 31, 2017 Marketing Partner Reports 10 A-G Collier Comp Set – Occupancy (%) 8 of 101 YTD 2017 (January – June) Trans % ∆ 16-17 Grp % ∆ 16-17 Total Naples MSA 48.3% +8.7 23.9% 0.0 72.5% Miami-Hialeah 59.0% +4.3 16.1% -13.4 78.9% Florida Keys 74.0% +3.8 8.8% +3.3 83.6% Ft. Myers 56.5% +2.0 17.6% -7.4 75.5% Sarasota-Bradenton 53.8% -2.6 20.3% +12.2 76.1% Clearwater 57.2% -0.4 20.2% -8.0 77.4% St. Petersburg 53.9% +5.2 21.4% -4.3 77.0% Palm Beach County 51.5% +2.2 24.0% -1.3 77.6% Ft. Lauderdale 56.1% -0.7 19.5% -2.1 80.6% SOURCE: SMITH TRAVEL RESEARCH, INC. 8 July 31, 2017 Marketing Partner Reports 10 A-G Collier Comp Set – ADR ($) 9 of 101 YTD 2017 (January – June) Trans % ∆ 16-17 Grp % ∆ 16-17 Total Naples MSA $263.95 -3.9 $234.40 +0.8 $253.40 Miami-Hialeah $203.95 -6.0 $218.09 -1.3 $202.25 Florida Keys $294.32 -2.0 $278.32 -2.3 $291.77 Ft. Myers $183.41 -1.1 $148.13 +4.0 $173.29 Sarasota-Bradenton $172.81 +5.5 $127.79 -2.2 $158.00 Clearwater $163.00 +4.8 $137.00 +8.6 $156.20 St. Petersburg $169.65 +1.0 $152.76 +1.0 $163.58 Palm Beach County $203.24 +0.8 $188.69 +0.9 $195.51 Ft. Lauderdale $154.26 -1.6 $172.06 0.0 $155.28 SOURCE: SMITH TRAVEL RESEARCH, INC. 9 July 31, 2017 Marketing Partner Reports 10 A-G Collier Direct Leisure and Hospitality 10 of 101 Employment (Calendar Year)* 30,000 29,000 2015 28,000 2017 2016 27,000 2014 26,000 2013 25,000 2012 24,000 23,000 DirectLeisure and Hospitality Employment 22,000 21,000 Monthly 20,000 Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec. 2012 25,300 25,800 25,900 25,100 23,700 22,300 21,200 21,000 21,000 22,200 24,300 24,900 2013 25,600 26,400 26,400 25,900 24,500 22,800 22,200 22,000 22,100 23,400 25,500 26,300 2014 26,900 27,600 27,900 27,100 25,700 24,100 23,200 23,100 22,700 24,400 26,500 26,900 2015 27,700 28,400 28,600 27,900 26,300 24,800 23,800 23,800 24,000 25,600 27,900 28,700 2016 29,000 29,700 29,700 29,000 27,500 25,900 25,100 24,800 24,900 25,500 26,900 27,900 2017 28,400 28,100 28,700 29,000 27,300 * SOURCE: Florida Department of Economic Opportunity, Labor Market Information, Current Employment Statistic Program (CES), Collier County Leisure and Hospitality Sector. 10 July 31, 2017 Marketing Partner Reports 10 A-G Visitation Metrics 11 of 101 Key Collier Visitation Metrics (%∆) 30.0% 25.0% 20.0% 15.0% 10.0% RevPar 5.0% Visitors 0.0% -5.0% -10.0% Jan-15 Mar-15 May-15 Jul-15 Sep-15 Nov-15 Jan-16 Mar-16 May-16 Jul-16 Sep-16 Nov-16 Jan-17 Mar-17 May-17 Jul-17 % Change Visitors % Change RevPar 11 July 31, 2017 Marketing Partner Reports 10 A-G Visitation Metrics 12 of 101 Key Collier Visitation Metrics (%∆) 20.0% 15.0% 10.0% ADR 5.0% 0.0% OCC -5.0% -10.0% Jan-15 Mar-15 May-15 Jul-15 Sep-15 Nov-15 Jan-16 Mar-16 May-16 Jul-16 Sep-16 Nov-16 Jan-17 Mar-17 May-17 Jul-17 % Change Occupancy % Change ADR 12 July 31, 2017 Marketing Partner Reports 10 A-G 13 of 101 June 2017 Collier Visitor Profile 13 July 31, 2017 Marketing Partner Reports 10 A-G Visitation/Economic Impacts of Tourism14 of 101 Collier June 2017 June Economic Visitors Room Nights Impact 2017 2017 2017 144,800 179,800 $146,727,800 %∆ %∆ %∆ +2.0 +1.6 +5.9 2016 2016 2016 142,000 177,000 $138,612,300 14 July 31, 2017 Marketing Partner Reports 10 A-G Occupancy/Room Rates 15 of 101 Collier June 2017 2016 2017 % ∆ Occupancy 65.9% 65.5% -0.6% ADR $174.4 $187.3 +7.4% RevPAR $114.9 $122.7 +6.8% 15 July 31, 2017 Marketing Partner Reports 10 A-G First Time Visitors (% Yes) 16 of 101 Collier June 2017 50 39.9% 40 36.8% 30 % 20 37.6 32.8 10 0 2.3 4.0 2016 2017 New Market Share Gain from FL 16 July 31, 2017 Marketing Partner Reports 10 A-G Visitor Origins 17 of 101 Collier June 2017 # of Visitors 2017 ∆ % Florida 71,821 +2.4 Southeast 11,005 +10.7 Northeast 15,928 -13.7 Midwest 17,086 +6.5 Canada 2,606 +8.0 Europe 17,376 +5.5 West 8,978 +5.4 Total 144,800 +2.0 17 July 31, 2017 Marketing Partner Reports 10 A-G Domestic and International Visitors 18 of 101 Collier June 2017 Number of Visitors 2016 2017 ∆ % Domestic 115,826 118,288 +2.1 International 26,174 26,512 +1.3 Canada 2,414 2,606 +8.0 Europe 16,472 17,376 +5.5 Latin America 6,518 5,670 -13.0 Other International 770 860 +11.7 18 July 31, 2017 Marketing Partner Reports 10 A-G Collier Top June 2017 DMA’s 19 of 101 Collier June 2017 Market (% of Domestic Visitation) June 2017 1. Miami - Ft. Lauderdale 17.0% 2. Tampa - St. Petersburg 8.3 3. New York 7.1 4. West Palm Beach 6.3 5. Greater Orlando 5.0 6. Chicago 4.2 7. Philadelphia 3.8 8. Atlanta 3.5 9. Boston 3.0 10. Cincinnati 2.9 19 July 31, 2017 Marketing Partner Reports 10 A-G 20 of 101 Airports of Deplanement (Top Four) Collier June 2017 70 60.8 59.1 % of Visitors Who Fly 60 2016 52.1% 50 2017 49.6% 40 % 30 20.4 20 18.0 10 7.1 9.6 4.8 5.6 0 RSW Miami Ft. Lauderdale Orlando Int'l 2016 2017 20 July 31, 2017 Marketing Partner Reports 10 A-G Visitor Perceptions 21 of 101 Collier June 2017 2016 2017 Satisfaction 96.1% • 96.6% Would Recommend 93.2% • 95.0% More Expensive 19.3% • 18.5% Plan to Return 90.5% • 92.4% 21 July 31, 2017 Marketing Partner Reports 10 A-G Average Age/Median Income 22 of 101 Collier June 2017 2016 2017 Average Age (years) 46.2 • 46.6 Median HH Income $142,754 • $139,097 22 July 31, 2017 Marketing Partner Reports 10 A-G Collier Comp Set 23 of 101 June 2017 Occupancy ADR RevPAR 2017 % ∆ 2017 % ∆ 2017 % ∆ Naples MSA 56.5% +7.6 $160.64 +2.7 $90.80 +10.5 Naples Upscale 62.5% +8.7 $205.63 +6.0 $128.57 +15.2 Miami-Hialeah 72.8% +2.1 $146.87 -1.0 $106.92 +1.1 Florida Keys 80.6% +3.0 $232.46 +0.5 $187.43 +3.5 Ft.
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