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Commissioning Details Commissioning Year 2016/2017

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Commissioning Details Commissioning Year 2016/2017 A Four Day Digital Pop Up Radio Service ~ On Air March 2017 ~ Commissioning Details Commissioning Year 2016/2017 ~ Commissioning Briefs Available ~ Themed Documentaries & Music Features Personality Led Curated Programmes Single Artist Interview Programmes Round Opens 17/11/16 Round Closes 01/12/16 @ noon Results Published 15/12/16 1 Section 1: Network Introduction & Overview Welcome to Radio 2 Country’s Ad-hoc Commissioning Round for 2016/2017. BBC Radio 2 Country is a 4 day digital pop up radio service which will be on air from 9th- 12th March 2017. Broadcasting from midday to midnight each day, the schedule consists of programmes hosted by country experts, enthusiasts and artists, alongside Radio 2’s own presenting talent. The central focus of the station is the 3 day ‘C2C – Country to Country’ festival at the O2 in London. Radio 2 Country broadcasts live from the festival on Friday, Saturday and Sunday. Aims of Radio 2 Country - To increase digital listening amongst Radio 2’s current audience - To serve a growing and passionate country music audience - To encourage a wider conversation about country music through social media engagement - To make Country music accessible to the broadest possible audience - To provide more of Radio 2 to existing and new listeners We are looking for ideas for one hour programmes which reflect the aims above. Programmes can be themed by genre, content or era; they can be personal curated collections, or documentary in style; they can be live or pre-recorded. All should be fronted by credible, enthusiastic and engaging presenters. Radio 2 Country is part of the BBC’s digital radio strategy and is therefore a separate commissioning process and budget to Radio 2. 2 Section 2: BBC Radio 2 Country Commissioning Briefs: Brief: Themed Documentaries & Music Features Guide Price: To include all Production Costs and Presenter Fees = £750 Proteus: Round: 4 / Commissioning Brief: 20207 Editorial These programmes should focus around a specific content theme (ie road songs, story songs, music used in film etc) or a specific sub-genre of music (ie Gospel, Bluegrass, Western Swing). The broadcast slot for the programme is 60 minutes long. Please submit an outline of your idea in 250 words or less, including proposed presenter and examples of music. Examples of previous themed programmes produced for the service have included: Jeremy Vine’s Stompin’ Country o The history of dance crazes in country music Hillary Scott’s Gospel Hour o The Lady Antebellum singer introduced her favourite country gospel Cerys Matthews’ Appalachian Journey o The music of the Appalachian mountains and its influence on country music Sara Cox: When Country Goes Pop o Country music that has crossed over to the pop charts Simon Mayo: Big Screen Country o Country music in films 3 Section 2: BBC Radio 2 Country Commissioning Briefs: Brief: Personality Led Curated Programmes Guide Price: To include all Production Costs and Presenter Fees = £750 Proteus: Round: 4 / Commissioning Brief: 20208 Editorial These programmes should be fronted by a high profile / press worthy presenter, and should reflect their enthusiasm for or knowledge of the genre. The broadcast slot for the programme is 60 minutes long. Please submit an outline of your idea in 250 words or less, including proposed presenter and examples of music. Personality led curated programmes have included: Gretchen Peters – Sad Songs Make Me Happy Suzy Bogguss – Classic Country Michael Ball’s Country Collection Ricky Ross’s Country Jukebox 4 Section 2: BBC Radio 2 Country Commissioning Briefs: Brief: Single Artist Interview Programmes Guide Price: To include all Production Costs and Presenter Fees = £750 Proteus: Round: 4 / Commissioning Brief: 20209 Editorial These programmes should focus on a single artist in country music and should include interview content with that artist whether new or archive. The artist must have sufficient profile to be familiar with a wide-ranging audience. The broadcast slot for the programme is 60 minutes long. Please submit an outline of your idea in 250 words or less, including proposed presenter and examples of music. Single artist interview programmes have included: Patrick Kielty meets Garth Brooks Bob Harris meets Miranda Lambert Loretta Lynn in Conversation 5 Section 3: Radio 2 Country Performance & Audience The audience reaction to Radio 2 Country has been overwhelmingly positive and RAJAR figures indicate the highest reach of any pop-up station. In a Pulse survey commissioned in March 2016 nearly all listeners to the service (97%) said they either found it ‘very enjoyable’ or ‘quite enjoyable’. Top words that listeners associated with the content were; enjoyable, entertaining, high-quality, original and interesting. The majority also agreed that the station: captured the atmosphere of the Country to Country festival in London (92%) featured a good mix of guests and music (88%) provided a more in depth experience of the Country to Country event (87%) encouraged me to interact with a show via text/twitter/Facebook/e-mail (68%) helped me discover something new (89%) brought content that was original and different (93%) Multiplatform Performance Statistics showed: The Radio 2 Country pages reached 114k UK weekly Unique Browsers, up 80% from the 2015 pop-up An increased appetite for audio and video content, particularly on-demand audio: 238k requests for AV content overall (+29% on 2015). On-demand audio programme requests were up a significant +50% at 102k There was an increased impact on social media - @BBCR2Country tweets earned 1.1m impressions up +10% on 2015. The Radio2Country Facebook page reached 161k users ,up a significant +129% on 2015. The vast majority who listened showed a very positive response about the content, the atmosphere and the experience, as indicated in the social media conversations across the four days. “Surely it's time we had a permanent country station in the UK, the popularity in the music here is growing all the time. Give us R2 Country 365 days of the year ” “Where is the web petition to make this a permanent digital station!!!!!” “Having such a great afternoon listening to this station! Can't remember when I've enjoyed listening to the radio for such a long time. Wish it could be a regular station”. #makeitpermanent 6 Section 4: Working with Radio 2 Country This section contains information on; The Commissioning process Delivery requirements o Programme o Interactive o Technical Overview The broadcasting world is changing fast and our audiences want to find our programmes wherever they appear. To help them, we need to make sure programmes are delivered on time, to length and with the necessary associated information. As well as the wider changes, Radio 2 is playing out parts of the schedule automatically, removing live continuity announcements. This means the Radio 2 schedule needs to run exactly to time. To enable this, the scheduling team will be responsible for building the schedule in exact, hour long chunks. The changes required to help them do this are set out below Another benefit of hitting programme junctions accurately is no more problems with iPlayer clipping the ends of programmes. Delivery requirements … Pre-recorded programmes Programmes to be delivered 4 weeks prior to transmission Programmes to be delivered to exact durations – confirmed by Julian Grundy Programme descriptions to be provided 5 weeks prior to transmission Built trails to be exactly 40 seconds long Live programmes Programmes to be delivered to exact durations – confirmed by Julian Grundy Programme descriptions to be provided 5 weeks prior to transmission Built trails to be exactly 40 seconds long The Commissioning Process How will I know when to propose my idea? The Audio and Music Database will be used to alert Indies who have expressed an interest to all commissioning rounds using the BBC Radio Commissioning Website as well as email. In House producers will be notified that commissioning rounds are open via email. Submitting your proposal? We would encourage you to talk to the network – Robert Gallacher – about your proposals before you formally submit them. And, please contact Julian Grundy with any other questions you may have. Proposals are submitted using Proteus Commissioning – information can be found here (Pitching To Radio). Proposals should include a short synopsis followed by a more detailed explanation of the idea and treatment being proposed together with a proposed price per episode. (More details on the site). 7 Additional Information for Independent producers: To be considered for a commission, all Independent companies should ensure that their proposals demonstrate evidence of relevant experience for all staff involved in music-radio production within the briefs being tendered for. It is advisable to look at the How We Do Business page of the BBC Radio Commissioning website before submitting a proposal. Full information useful to prospective programme-makers (including information on underlying Rights, contractual and legal aspects of commissioning, Health & Safety requirements and the BBC's complaints procedure) are set out there. A summary of the terms agreed with the radio independent production sector is set out in the Terms of Trade. The programme production agreement that the BBC would expect to conclude with an independent producer is made up of the General Terms and the Special Terms. A guide to how you should deal with complaints from the public and how to direct your complaints to the BBC is available via the BBC Complaints Procedures for Independent Producers. What happens then? After the closing date there will be a shortlisting period where producers may be asked to discuss their idea further. Proposals will either be ‘conditionally commissioned’ at a suggested price or ‘rejected’. This information will be recorded in Proteus. All ‘conditionally commissioned’ proposals will state a provisional tx date. Please work towards the provisional tx date unless otherwise advised.
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