SUPERBRANDS ANNUAL 2011 SuperbrandsDigital.com sudocrem.co.uk SUDOCREM

The Sudocrem brand encompasses skin care products. Celebrating its 80th birthday in 2011, Recent Developments promoted to adults through further television Alongside the consumer strategy, a full Sudocrem Antiseptic Healing Cream has an illustrious heritage and has proved itself as a In 2009 Forest Laboratories launched a new advertising. The campaigns will be broadcast programme for promotion within the medical addition to the brand portfolio: a portable across terrestrial, digital and satellite channels. community sees the brand actively engage product that can be trusted to soothe, heal and protect babies’ skin from nappy rash. Instantly 30g white tube of Sudocrem Skin Care Cream. with primary care healthcare professionals identifi able, thanks to its familiar grey tub, this multiple award-winner is recognised as the This new cream has similar ingredients In addition, two new press executions will and pharmacists. Annually, Forest Laboratories to the classic Sudocrem Antiseptic Healing feature in the leading parenting magazines. attends more than 50 nursing and specialist nation’s favourite nappy rash cream and has been market leader in its sector for decades. Cream in the grey tub, but in slightly Multi-platform, fully integrated social media exhibitions, reaching thousands of health different proportions. campaigns, as well as the current online visitors, midwives and district nurses. Forest campaigns on leading parenting websites, will also arranges bespoke symposia, providing from the big value 400g down to a portable 60g Sudocrem Skin Care Cream is aimed at helping complement the classic promotional channels. education and support to these vital individuals. mini tub that is well suited to the travel market. to maintain healthy skin, whatever a person’s In addition, a dedicated sales team visits age, as part of their daily skin care routine. The nursing homes nationwide to promote the Achievements tube size is designed to make it appeal ‘on the benefi ts of Sudocrem Antiseptic Healing Sudocrem Antiseptic Healing Cream has been go’, especially when travelling as it is compliant Cream in caring for elderly skin. the market-leading nappy rash cream in the UK with aeroplane hand-luggage restrictions. The for more than 30 years and has achieved total cream is versatile and thanks to its gentle and Brand Values penetration across the UK’s pharmacies. soothing properties, can be applied as often Through its consistent and robust formula, as is needed. It can be used on problem skin, Sudocrem Antiseptic Healing Cream, in the It has carved out a niche as a fi rst aid cream such as spot or blemish-prone areas, or the dry classic grey tub, has become a consumer that can be used at all life ages and stages, patches common on elbows and knees, and stalwart with a strong brand heritage. from birth into old age. As well as being a is also suitable for use on skin that has been A clinically proven cream that can soothe, mother’s staple, it has earned recognition and exposed to the sun. heal and protect, its key brand values are: a following among healthcare professionals. gentle, effective and trusted. Meanwhile, During 2011 the Sudocrem brand will see Sudocrem Skin Care Cream, in the white Thanks to its consistent, reliable positioning further product development and new product tube, is fast establishing itself as a ‘use and proven product performance, the launch plans. anytime, use anywhere’, credit-crunch skin Sudocrem brand has earned a plethora of care cream. top-class awards over the years – and In response to requests to provide more continues to do so, year in year out. training to pharmaceutical assistants, Always read the label. Market family. As well as treating a baby’s nappy Forest Laboratories has also embarked on The UK baby nappy rash market is worth rash, it can help teenagers treat their acne, an educational programme that focuses on £23 million (Source: Information Resources and older people treat skin problems such as therapeutic approaches to skin care. Things you didn’t know Incorporated (IRI) October 2010) and is on incontinence dermatitis. Sudocrem Antiseptic about Sudocrem the increase; between 2009 and 2010 market Healing Cream is also recommended as a fi rst Promotion growth was seven per cent (Source: IRI 2010). aid box treatment for minor burns, sunburn, The brand makes use of a diversifi ed range of Although it’s best known for helping Forest Laboratories’ Sudocrem Antiseptic cuts and grazes thanks to its antiseptic and promotional activities in order to communicate to ease babies’ nappy rash, Sudocrem Healing Cream has dominated this category for mild anaesthetic properties. its unique selling points and illustrious Antiseptic Healing Cream can also the past 30 years and holds 65 per cent of total brand heritage. be used for treating sunburn, minor category volume sales (Source: IRI 2010). Even Sudocrem Antiseptic Healing Cream is available burns, cuts, grazes, eczema, chilblains with the increasing popularity of disposable both over the counter and via prescription. Consumer-facing promotion takes the form and acne. nappies, Sudocrem Antiseptic Healing Cream Generations of healthcare professionals of traditional, above-the-line media such as remains as popular today as ever. have put their trust in Sudocrem Antiseptic television, outdoor and parenting press. In More than eight million tubs of Healing Cream and in 2009, more than 600,000 2011 Sudocrem Antiseptic Healing Cream will Sudocrem Antiseptic Healing Cream Product prescriptions were written for Sudocrem continue to invest in television advertising were sold in the UK between September Sudocrem Antiseptic Healing Cream is clinically Antiseptic Healing Cream. aimed at mothers with young children (from 2009 and September 2010 (Source: proven to treat nappy rash; however, the babies up to fi ve years of age) to communicate Company Data). cream’s combination of ingredients makes Sudocrem Antiseptic Healing Cream is available the product’s many possible uses. The it a versatile product for use by the whole in a range of classic tub sizes to suit every need, Sudocrem Skin Care Cream tube will also be Many athletes such as runners and cyclists use Sudocrem Antiseptic 1931 1950s 1960s 1977 1985 2007 2009 2011 Healing Cream to treat minor cuts Thomas Smith develops Smith’s cream is renamed Sampling to parents Sudocrem Antiseptic A new manufacturing Sudocrem Antiseptic Also in 2007, the brand Sudocrem Skin Care A milestone year: Sudocrem products and grazes. Smith’s Cream in his Sudocrem Antiseptic and healthcare Healing Cream is facility opens Healing Cream embarks on its fi rst Cream, for adults, is the Sudocrem are now available Dublin pharmacy. The Healing Cream. professionals, to launched across in Dublin. celebrates its 30th UK national television launched in a distinctive brand celebrates its in more than 35 The new Sudocrem Skin Care Cream cream is distributed broaden the cream’s the UK. birthday and continues advertising campaign white tube. 80th birthday. countries worldwide tube further widens the brand’s appeal across Ireland. appeal, begins. its reign as the number to highlight its – and counting. and usage opportunities, thanks to its one selling nappy multiple uses. portable size. rash cream. SUPERBRANDS ANNUAL 2011 SuperbrandsDigital.com sudocrem.co.uk SUDOCREM

The Sudocrem brand encompasses skin care products. Celebrating its 80th birthday in 2011, Recent Developments promoted to adults through further television Alongside the consumer strategy, a full Sudocrem Antiseptic Healing Cream has an illustrious heritage and has proved itself as a In 2009 Forest Laboratories launched a new advertising. The campaigns will be broadcast programme for promotion within the medical addition to the brand portfolio: a portable across terrestrial, digital and satellite channels. community sees the brand actively engage product that can be trusted to soothe, heal and protect babies’ skin from nappy rash. Instantly 30g white tube of Sudocrem Skin Care Cream. with primary care healthcare professionals identifi able, thanks to its familiar grey tub, this multiple award-winner is recognised as the This new cream has similar ingredients In addition, two new press executions will and pharmacists. Annually, Forest Laboratories to the classic Sudocrem Antiseptic Healing feature in the leading parenting magazines. attends more than 50 nursing and specialist nation’s favourite nappy rash cream and has been market leader in its sector for decades. Cream in the grey tub, but in slightly Multi-platform, fully integrated social media exhibitions, reaching thousands of health different proportions. campaigns, as well as the current online visitors, midwives and district nurses. Forest campaigns on leading parenting websites, will also arranges bespoke symposia, providing from the big value 400g down to a portable 60g Sudocrem Skin Care Cream is aimed at helping complement the classic promotional channels. education and support to these vital individuals. mini tub that is well suited to the travel market. to maintain healthy skin, whatever a person’s In addition, a dedicated sales team visits age, as part of their daily skin care routine. The nursing homes nationwide to promote the Achievements tube size is designed to make it appeal ‘on the benefi ts of Sudocrem Antiseptic Healing Sudocrem Antiseptic Healing Cream has been go’, especially when travelling as it is compliant Cream in caring for elderly skin. the market-leading nappy rash cream in the UK with aeroplane hand-luggage restrictions. The for more than 30 years and has achieved total cream is versatile and thanks to its gentle and Brand Values penetration across the UK’s pharmacies. soothing properties, can be applied as often Through its consistent and robust formula, as is needed. It can be used on problem skin, Sudocrem Antiseptic Healing Cream, in the It has carved out a niche as a fi rst aid cream such as spot or blemish-prone areas, or the dry classic grey tub, has become a consumer that can be used at all life ages and stages, patches common on elbows and knees, and stalwart with a strong brand heritage. from birth into old age. As well as being a is also suitable for use on skin that has been A clinically proven cream that can soothe, mother’s staple, it has earned recognition and exposed to the sun. heal and protect, its key brand values are: a following among healthcare professionals. gentle, effective and trusted. Meanwhile, During 2011 the Sudocrem brand will see Sudocrem Skin Care Cream, in the white Thanks to its consistent, reliable positioning further product development and new product tube, is fast establishing itself as a ‘use and proven product performance, the launch plans. anytime, use anywhere’, credit-crunch skin Sudocrem brand has earned a plethora of care cream. top-class awards over the years – and In response to requests to provide more continues to do so, year in year out. training to pharmaceutical assistants, Always read the label. Market family. As well as treating a baby’s nappy Forest Laboratories has also embarked on The UK baby nappy rash market is worth rash, it can help teenagers treat their acne, an educational programme that focuses on £23 million (Source: Information Resources and older people treat skin problems such as therapeutic approaches to skin care. Things you didn’t know Incorporated (IRI) October 2010) and is on incontinence dermatitis. Sudocrem Antiseptic about Sudocrem the increase; between 2009 and 2010 market Healing Cream is also recommended as a fi rst Promotion growth was seven per cent (Source: IRI 2010). aid box treatment for minor burns, sunburn, The brand makes use of a diversifi ed range of Although it’s best known for helping Forest Laboratories’ Sudocrem Antiseptic cuts and grazes thanks to its antiseptic and promotional activities in order to communicate to ease babies’ nappy rash, Sudocrem Healing Cream has dominated this category for mild anaesthetic properties. its unique selling points and illustrious Antiseptic Healing Cream can also the past 30 years and holds 65 per cent of total brand heritage. be used for treating sunburn, minor category volume sales (Source: IRI 2010). Even Sudocrem Antiseptic Healing Cream is available burns, cuts, grazes, eczema, chilblains with the increasing popularity of disposable both over the counter and via prescription. Consumer-facing promotion takes the form and acne. nappies, Sudocrem Antiseptic Healing Cream Generations of healthcare professionals of traditional, above-the-line media such as remains as popular today as ever. have put their trust in Sudocrem Antiseptic television, outdoor and parenting press. In More than eight million tubs of Healing Cream and in 2009, more than 600,000 2011 Sudocrem Antiseptic Healing Cream will Sudocrem Antiseptic Healing Cream Product prescriptions were written for Sudocrem continue to invest in television advertising were sold in the UK between September Sudocrem Antiseptic Healing Cream is clinically Antiseptic Healing Cream. aimed at mothers with young children (from 2009 and September 2010 (Source: proven to treat nappy rash; however, the babies up to fi ve years of age) to communicate Company Data). cream’s combination of ingredients makes Sudocrem Antiseptic Healing Cream is available the product’s many possible uses. The it a versatile product for use by the whole in a range of classic tub sizes to suit every need, Sudocrem Skin Care Cream tube will also be Many athletes such as runners and cyclists use Sudocrem Antiseptic 1931 1950s 1960s 1977 1985 2007 2009 2011 Healing Cream to treat minor cuts Thomas Smith develops Smith’s cream is renamed Sampling to parents Sudocrem Antiseptic A new manufacturing Sudocrem Antiseptic Also in 2007, the brand Sudocrem Skin Care A milestone year: Sudocrem products and grazes. Smith’s Cream in his Sudocrem Antiseptic and healthcare Healing Cream is facility opens Healing Cream embarks on its fi rst Cream, for adults, is the Sudocrem are now available Dublin pharmacy. The Healing Cream. professionals, to launched across in Dublin. celebrates its 30th UK national television launched in a distinctive brand celebrates its in more than 35 The new Sudocrem Skin Care Cream cream is distributed broaden the cream’s the UK. birthday and continues advertising campaign white tube. 80th birthday. countries worldwide tube further widens the brand’s appeal across Ireland. appeal, begins. its reign as the number to highlight its – and counting. and usage opportunities, thanks to its one selling nappy multiple uses. portable size. rash cream.