Ellesmere Port Signage Strategy Directional Traffic Signage Audit

March 2015 Document Control

Project Title: Signage Strategy

Document: Directional Traffic Signage Audit

Client: West and Chester / Ellesmere Port Development Board

Project Number: 60336318

File Origin: \\uklpl1fp001\uklpl1fp001-v1tp\projects\development - ellesmere port signage review\ellesmere port signage review\ellesmere port signage strategy - existing signage report draft 19.03.15.docx

Document Checking

Prepared by: Checked by:

Phil Gibbon Michael Anthony Consultant Principal Consultant

Approved by:

Mark Edwards Regional Director

Rev No Comments Checked by Approved by Date 1 Final Draft MA ME 19.03.15 2 3 4 1 New York Street, Manchester, M1 4HD, Telephone: 0161 601 1700 Website: http://www.aecom.com

This document has been prepared by AECOM Limited for the sole use of our client (the “Client”) and in accordance with generally accepted consultancy principles, the budget for fees and the terms of reference agreed between AECOM Limited and the Client. Any information provided by third parties and referred to herein has not been checked or verified by AECOM Limited, unless otherwise expressly stated in the document. No third party may rely upon this document without the prior and express written agreement of AECOM Limited. Ellesmere Port Signage Strategy

CONTENTS

1 INTRODUCTION ...... 3

1.1 PREAMBLE ...... 3 1.2 SCOPE ...... 3 1.3 REPORT STRUCTURE ...... 4 2 DMRB SIGNAGE DESIGN CRITERIA ...... 5

2.1 TOURIST DESTINATIONS ...... 5 2.2 RETAIL DESTINATIONS AND EXHIBITION CENTRES ...... 6 3 INDICATIVE COSTINGS ...... 7 4 DIRECTIONAL SIGNAGE ...... 8

4.2 EXISTING DESTINATIONS ...... 8 4.3 COMMITTED DESTINATIONS ...... 9 4.4 FUTURE DESTINATIONS ...... 10 4.5 SIGNAGE AUDIT – KEY SIGNAGE ...... 11 5 M56 MOTORWAY DIRECTIONAL SIGNAGE ...... 26

5.2 EXISTING DESTINATIONS ...... 26 5.3 SIGNAGE AUDIT – KEY SIGNAGE ...... 27 6 A5117 DIRECTIONAL SIGNAGE...... 30

6.2 EXISTING DESTINATIONS ...... 30 6.3 COMMITTED DESTINATIONS ...... 31 6.4 FUTURE DESTINATIONS ...... 32 6.5 SIGNAGE AUDIT – KEY SIGNAGE ...... 33 7 B5132 DIRECTIONAL SIGNAGE ...... 44

7.2 EXISTING DESTINATIONS ...... 44 7.3 COMMITTED DESTINATIONS ...... 45 7.4 FUTURE DESTINATIONS ...... 46 7.5 SIGNAGE AUDIT – KEY SIGNAGE ...... 47 8 SIGNAGE AUDIT A55 / A494 / A550 ...... 49 9 A41 DIRECTIONAL SIGNAGE ...... 50

9.2 EXISTING DESTINATIONS ...... 50 9.3 COMMITTED DESTINATIONS ...... 51 9.4 FUTURE DESTINATIONS ...... 52 9.5 SIGNAGE AUDIT – KEY SIGNAGE ...... 53 10 SUMMARY AND RECOMMENDATIONS ...... 58

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FIGURES

Figure 1 – Existing Key Destinations

Figure 2 – Committed Key Destinations

Figure 3 – Future key Destinations

Figure 4 – Proposed Amendments to Existing Traffic Signage

Figure 5 – Proposed Amendments to Existing Motorway Signage

APPENDICES

Appendix A – Steering Group Inputs

Appendix B – Full Signage Schedule

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1 INTRODUCTION

1.1 Preamble

1.1.1 AECOM have been commissioned by West and Chester (CWaC) and Ellesmere Port Development Board (EPDB) to provide a directional traffic signage audit along key approaches and gateways towards and around the town of Ellesmere Port.

1.1.2 The existing directional traffic signage in the study area has evolved incrementally through a combination of recommendations by Local Highway Authority engineers, Highways Agency (HA) engineers and obligations identified in relation to new developments. As such, the need to audit and upgrade the existing signage has been identified by regional stakeholders in order to support the ongoing development of the town.

1.1.3 The study is intended to support the Strategic Regeneration Framework (SRF) which has been adopted EPDB with the specific objective of attracting investment in Ellesmere Port and improving the perception of the town.

1.2 Scope

1.2.1 The scope of this study is to provide a comprehensive schedule of the existing directional traffic signage displayed in around Ellesmere Port with an accompanying detailed audit of the signage. The study will evaluate the effectiveness of the signage and identify areas where the signage is lacking, is inefficient, is out dated and there is duplication.

1.2.2 The findings of this evaluation will inform recommendations on how the signage can be improved, supported by sign-face design proposals and indicative costings where applicable. The recommendations have been designed in accordance with the Traffic Signs Regulations and General Directions (2002) and the Design Manual for Roads and Bridges (DMRB).

1.2.3 As agreed with CWaC, the study area incorporates the following road network in and around Ellesmere Port;

x M53 / M56 / A5117 / B5132 / A55 / A494 / A550 / A41.

1.2.4 The extent of the study area is defined by the first existing direction sign to reference Ellesmere Port or associated attraction on the approach to the town or the roads listed above.

1.2.5 The study was supported by the inputs of a Steering Group, comprising representatives from CWaC and the HA. Inputs received from the Steering Group are shown in Appendix A.

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1.3 Report Structure

1.3.1 Following this introduction, this report contains the following chapters;

Chapter 2 – outlines the DMRB signage design criteria for tourist destinations, retail destinations and exhibitions centres.

Chapter 3 – provides high level costings for traffic signage.

Chapter 4 – describes the M53 signage audit

Chapter 5 – describes the M56 signage audit

Chapter 6 – describes the A5117 signage audit

Chapter 7 – describes the B5132 signage audit

Chapter 8 – describes the A41 signage audit

Chapter 9 – provides the summary and recommendations

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2 DMRB SIGNAGE DESIGN CRITERIA

2.1 Tourist Destinations

2.1.1 Criteria for signing brown tourist signs in and Wales on the trunk road network are set out in the DMRB TD 52/04 and includes the following;

x White on brown tourist signs are given priority on trunk roads which receive large numbers of visitors and cannot be simply reached by following signs to a town or which in which their address appears. x A tourist destination will not be eligible for signing unless all advertising for the desination is removed permanently from private land adjacent to the highway. x Any attraction signed from trunk roads should normally be accredited by “Visitor Attraction Quality Assurance Service” (VAQAS). x Below is the table of visitor thresholds attractions should meet to require signage;

x Visitor attractions which do not meet the annual visitor number criterion may be considered for tourist signing if the number of visitors in the peak month exceeds 20% of the annual requirement. x Flexibility to the visitor thresholds is excercised, especially if a high pergentage of visitors are expected to be non-local. Other factors, such as safety and traffic management may also factor. x Environmentally sensistive areas such as national parks or areas of outstanding beauty, the impact of signing should be given special consideration. x For most tourist destinations, signing would only be appropriate within two or three miles. x A tourist destination should only be signed from a trunk road if continuity signing has been provided on the local road network until the destination is reached. x Brown tourist attraction panels shall not be used on motorway signs on the approach to intermediate junctions. Where tourist attraction signing is approved, separately mounted brown signs shall be provided, normally at ¾ and ¼ miles in advance of junctions. x It is important signs are not overloaded with information, in general, priority for tourist signing on the trunk road network will be given to tourist destinations with the greatest traffic management or safety needs. x Applications are considered on their merits, and the tourist destinations signed should at least meet the criteria for signing adopted by the HTA.

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2.2 Retail Destinations and Exhibition Centres

2.2.1 Criteria for signing retail destinations and exhibition centres in England and Wales on the trunk road network are set out in the DMRB TD 53/05 and includes the following policy;

x Retail destinations and exhibition centres shall only be considered for signing where there are clear traffic management or safety reasons. In such cases only standard directional signing as prescribed by the TSRGD shall be used for new or replacement signs. x Only major retail destinations and major exhibition centres may be considered for signing on motorways. x The main purpose of providing signs to retail destinations and exhibition centres is to guide drivers to their intended destination along the most appropriate route during the latter stage of their journey, particularly where the destination or entrance may be difficult to find. While it is recognised that traffic signs to retail destinations and exhibition centres are perceived by businesses as useful marketing tools, this is not the purpose for which they are provided. They should not be used as a means to circumvent planning control of advertisements, nor as a substitute for good promotional material. As a general principle, the owner or operator is expected to advertise the retail destination or exhibition centre, the opening times, the location, accessibility by road and public transport, in newspapers and leaflets and on web sites. Signing should only be provided where this will benefit road users (i.e. as an aid to navigation and for safety or traffic management reasons). x Decisions on the provision of signing to individual destinations should be considered on their merits and will depend on local circumstances. Priority for signing will be given to destinations which attract a large volume of traffic and which cannot be reached simply by following signs to a town or city which appears in their address. Retail destinations and exhibition centres that can be identified with towns or cities signed on a trunk road will not normally be signed on the trunk road unless specific route guidance is needed. x If a destination merits the provision of signing, then that provision shall be conditional on the removal of any directional advertisement signs adjacent to the highway, together with any unauthorised advertising materials. x It is essential to ensure that there is consistency and continuity of signing across Highways Agency (HA) and other highway authority boundaries. This is particularly important in large urban areas, where there are many local authorities that may have differing policies and strategies. Therefore, the signing strategy for a destination should be developed after consulting the Route Managers for other affected HA routes, as well as adjoining highway authorities, to agree consistent arrangements for cross-boundary signing.

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3 INDICATIVE COSTINGS

3.1.1 For the purposes of this study, costings have been calculated using the Spons Price Book 2014, which provides indicative cost rates based on surface area, as shown below:

*Rates do not include design fees / foundations / trenching / electrical connections / Traffic Management / Contingencies

3.1.2 It should be noted that there may be scope to utilise existing posts and foundations where signage recommendations have been made, although would be subject to further detailed assessment. As such, the costs for posts and foundations cannot be calculated at this stage and have not been included in the indicative costings.

3.1.3 With regards to the options for National Waterways Museum patches, the exact dimensions of the existing signs would need to be taken into account to inform whether a patch would be suitable or a totally new sign facia would be required.

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4 M53 MOTORWAY DIRECTIONAL SIGNAGE

4.1.1 This section of the report summarises the findings of the signage audit along the M53 motorway and identifies opportunities to provide directional signage to existing, committed and future destinations in and around Ellesmere Port.

4.1.2 The full traffic sign schedule recorded along the M53 motorway is contained within Appendix B.

4.2 Existing Destinations

4.2.1 Figure 1 shows existing key destinations within Ellesmere Port which could be considered for signage opportunities on the highway network. The outline proposals have been summarised in the following table for ease of reference.

M53 Existing Site Existing Signage Signage Opportunities Cheshire Oaks Outlet Village M53 North and South of Revise Existing Signage Along J10 M53 Marks and Spencer N/A N/A Blue Planet Aquarium J10 M53 N/A National Waterways Museum J9 / J10 M53 J9 / J10 M53 Revise Existing Boat Museum Signage Pioneer Business Park J8 M53 J7 M53 Pioneer Point Pioneer House Signed J7 J8 M53 M53 Ellesmere Port Docks J8 M53 J8 M53 William Sinclair Horticulture LTD None J10 M53 University Church of England None J9 M53 West Cheshire College Campus None J9 M53 Urenco None N/A EA Technology None N/A The Port Arcades J9 M53 J9 M53 Thornton Science Park J10 M53 J10 M53 Innospec J9 M53 J9 M53 Essar J9 / J10 M53 J9 / J10 M53 Vauxhall J7 M53 J7 M53 Whitby Road Improvements N/A N/A Scheme Chester Zoo and Upton Park & J10 M53 J10 M53 Ride

4.2.2 It is proposed that the existing tourist signage on the M53 for Blue Planet Aquarium is to remain. There is potential to add tourist destinations to these sign facias. However, this would be subject to meeting the HA conditions for tourist signs on the trunk road network.

8 Directional Traffic Signage Audit Ellesmere Port Signage Strategy

4.2.3 It is proposed that a sign stating ‘For Cheshire Oaks follow A5117’ is installed in advance of junction M53 J5 for southbound traffic. It is proposed that the existing traffic sign (ref_6893) on the M53 northbound approach to J11 is amended to state, ‘For Cheshire Oaks follow A5117.’ An indicative sign facia is shown in Figure 5 (Scheme Ref. Sign 8).

4.2.4 As a further option, ‘Cheshire Oaks’ could be included in the existing gantry signage on the M53. This would reinforce the sign ‘For Cheshire Oaks follow A5117.’ Example gantry sign facias are shown in Figure 5 (Scheme Ref. Sign 4 & 7). Approval in principle and detailed gantry structure information would be required to assess the wind loading and potential for larger a sign facia on selected gantries.

4.2.5 Following consultation with the HA, there will be opportunities on the M53 to install Variable Messaging Signs (VMS) as part of the SMART Motorway upgrade schemes. Such installations have been implemented on the M60 for the Trafford Centre retail and leisure complex. It is recommended that CWaC and the EPDB are consulted during the initial signage design for the M53 SMART Motorway scheme.

4.2.6 Residential schemes are not considered further for destination signage proposals.

4.3 Committed Destinations

4.3.1 Figure 2 shows existing key committed developments within Ellesmere Port which have been considered for signage on the local road network. The outline proposals are indicated within the following table.

M53 Committed Site Existing Signage Signage Opportunities Longlooms Lane Motor None J10 M53 Dealership Woodfarm Residential N/A N/A Development Ellesmere Port Sport Village and None J10 M53 Leisure Centre Newport Business Park None J10 M53 Land at Former Cabot Carbon None J10 M53 Cloister Way Site None J10 M53 Cheshire West and Chester None J9 M53 Council Depot Port Cheshire None J6 / J7 M53 Jaguar Land Rover – Phoenix None J6 / J7 M53 Warehouse Rofton Site – Hooton Residential N/A N/A Development Former Gas Board Site N/A N/A Rivacre Village Residential N/A N/A

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Development Rossfield Park Residential N/A N/A Development Former Mill Lane School None J7 / J8 / J9 M53 Ledsham Road Major Residential N/A N/A Development Land Adjacent WCC N/A N/A Cambridge Road Residential N/A N/A Development Cromwell Road Residential N/A N/A Development Former Van Leer UK Meadow N/A N/A Lane Ellesmere Ince Park Research Recovery Park None N/A 4.4 Future Destinations

4.4.1 Figure 3 shows existing key future development destinations within Ellesmere Port which could be considered for signage on the local road network. The outline proposals have been indicated within the table below.

M53 Future Site Existing Signage Signage Opportunities Former DSM None J10 M53 Canal Site Five None J9 M53 Hooton Park Site None J6 M53 Kensington Drive N/A N/A Potential Site for Major N/A N/A Residential Development at Ellesmere Port Indoor Centre None J9 M53

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4.5 Signage Audit – Key Signage

4.5.1 The following tables detail the existing key traffic signs on the M53 motorway in and around Ellesmere Port. As described previously, where there is potential to sign either existing, committed or future destinations, a revised signage option has been discussed further.

IMG_6832 – M53 SB, J5 APPROACH IMG_6833 – M53 SB, J6 APPROACH

FUTURE SIGNAGE POTENTIAL: FUTURE SIGNAGE POTENTIAL: Subject to a HAg signage application and approval, Subject to a HAg signage application and approval, there is potential to add Cheshire Oaks to the there is potential to add Cheshire Oaks to the gantry sign. gantry sign.

PRELIMINARY COSTINGS: PRELIMINARY COSTINGS: Details of existing gantry structure in terms of wind Details of existing gantry structure in terms of wind loading would need to be considered as additional loading would need to be considered as additional destinations would increase surface area. destinations would increase surface area.

Motorway traffic management would also be Motorway traffic management would also be required. required.

RECOMMENDATIONS: RECOMMENDATIONS: Costs may out weigh benefits and one sign for M53 Costs may out weigh benefits and one sign for M53 southbound traffic located in advance of M53 J5 as southbound traffic located in advance of M53 J5 as shown on Figure 5 may be a suitable alternative. shown on Figure 5 may be a suitable alternative.

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IMG_6834 - M53 SB, J6 OFF SLIP IMG_6840 – M53 SB, J9 APPROACH

FUTURE SIGNAGE POTENTIAL: FUTURE SIGNAGE POTENTIAL: Subject to a HAg signage application and approval, Opportunity to provide ‘National Waterways there is potential to add Cheshire Oaks to the Museum’ patch. gantry sign.

PRELIMINARY COSTINGS: PRELIMINARY COSTINGS: Details of existing gantry structure in terms of wind Subject to approval and confirmation of sign facia loading would need to be considered as additional size, a patch could be provided as shown in Figure destinations would increase surface area. 4. 0.71m2 - £150- £250 Motorway traffic management would also be Motorway traffic management would also be required. required.

RECOMMENDATIONS: RECOMMENDATIONS: Costs may out weigh benefits and one sign as Dependant on CWaC &EPDB requirements, all shown on Figure 5 may be a suitable alternative. ‘Boat Museum’ signage would need amending, benefit may out weigh costs.

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IMG_6843 - M53 SB, J9 OFF SLIP IMG_6844 - M53 J9

FUTURE SIGNAGE POTENTIAL: FUTURE SIGNAGE POTENTIAL: Opportunity to amend Boat Museum. Opportunity to amend Boat Museum. Opportunity to sign destinations; Opportunity to sign destinations; Existing; University Church of England Academy, Existing; University Church of England Academy, West Cheshire College Campus, West Cheshire College Campus, Committed; Land Adjacent to West Cheshire Committed; Land Adjacent to West Cheshire College, cloister Way Site, Land at Former Cabot College, cloister Way Site, Land at Former Cabot Carbon, Newport Business Park. Carbon, Newport Business Park. Future; Ellesmere Port Indoor Centre, Canal Site Future; Ellesmere Port Indoor Centre, Canal Site Five and Powells Bridge Site, Former DSM Five and Powells Bridge Site, Former DSM

PRELIMINARY COSTINGS: PRELIMINARY COSTINGS: Subject to available space, a Waterways Museum Subject to decision on destination signage patch could be provided as shown in Figure 4. preferences. X height 50mm. Subject to available space, a Waterways Museum 0.32m2 - £50 - £100. TM not included patch could be provided as shown in Figure 4. X height 50mm. 0.32m2 - £50 - £100. TM not included

RECOMMENDATIONS: RECOMMENDATIONS: Further investigation required into CWaC / EPDB Further investigation required into CWaC / EPDB preferred destinations / destination eligibility preferred destinations / destination eligibility Dependant on CWaC &EPDB requirements, all Dependant on CWaC &EPDB requirements, all ‘Boat Museum’ signage would need amending, ‘Boat Museum’ signage would need amending, benefit may out weigh costs. benefit may out weigh costs.

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IMG_6845 - M53 J9 IMG_6846 - M53 J9

FUTURE SIGNAGE POTENTIAL: FUTURE SIGNAGE POTENTIAL: Opportunity to sign destinations; Opportunity to amend Boat Museum. Existing; University Church of England Academy, Opportunity to sign destinations; West Cheshire College Campus, Existing; University Church of England Academy, Committed; Land Adjacent to West Cheshire West Cheshire College Campus, College Committed; Land Adjacent to West Cheshire Future; Ellesmere Port Indoor Centre College Future; Ellesmere Port Indoor Centre

PRELIMINARY COSTINGS: PRELIMINARY COSTINGS: Subject to decision on destination signage Subject to decision on destination signage preferences. preferences. Subject to available space, a Waterways Museum patch could be provided as shown in Figure 4. X height 50mm. 0.32m2 - £50 - £100. TM not included

RECOMMENDATIONS: RECOMMENDATIONS: Further investigation required into CWaC / EPDB Further investigation required into CWaC / EPDB preferred destinations / destination elligibility preferred destinations / destination eligibility Dependant on CWaC &EPDB requirements, all ‘Boat Museum’ signage would need amending, benefit may out weigh costs.

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IMG_6847 - M53 J9

FUTURE SIGNAGE POTENTIAL: Opportunity to ammend Boat Museum. Opportunity to sign destinations; Existing; Pioneer Business Park, Ellesmere Port Docks, Pioneer Port, Vauxhall Committed; Port Cheshire, Jaguar Land Rover, Newport Business Park, Land at Former Cabot Carbon, Cloister Way Site Future; Canal Site Five and powells Bridge Site

PRELIMINARY COSTINGS: Subject to decision on destination signage preferances. Subject to available space, a Waterways Museum patch could be provided as shown in Figure 4. X height 50mm. 0.32m2 - £50 - £100. TM not included

RECOMMENDATIONS: Further investigation required into CWaC / EPDB prefferred destinations / destination elligibility Dependant on CWaC &EPDB requirements, all ‘Boat Museum’ signage would need amending, benefit may out weigh costs.

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IMG_6856 – M53 J10

FUTURE SIGNAGE POTENTIAL: Opportunity to consolodate existing signage and bring destinations x height to required standard. Opportunity to sign destinations; Existing; Sir William Sinclair Horticulture Ltd. Committed; Cloister Way Site, Land at Fomer cabot Carbon, Newport Business Park Future; Former DSM

PRELIMINARY COSTINGS: Subject to decision on destination signage preferances.

RECOMMENDATIONS: Further investigation required into CWaC / EPDB preferred destinations / destination eligibility.

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IMG_6857– M53 J10

FUTURE SIGNAGE POTENTIAL: Opportunity to consolodate existing signage and bring destinations x height to required standard. Amend (A550) to state (A494) Opportunity to sign destinations; Existing; The Coliseum, The Port Arcades, University Church of England Academy, West Cheshire College Campus. Committed; Ellesmere Port Sport and Leisure Complex, Land Adjacent to West Cheshire College

PRELIMINARY COSTINGS: Subject to decision on destination signage preferances. Patch for (A494). 100mm x height 0.91m2 - £25 - £50

RECOMMENDATIONS: Further investigation required into CWaC / EPDB prefferred destinations / destination elligibility

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IMG_6860 – M53 J10 IMG_6873 – M53 J10

FUTURE SIGNAGE POTENTIAL: FUTURE SIGNAGE POTENTIAL: Opportunity to sign destinations; Opportunity to amend Boat Museum Sign. Existing; The Port Arcades, University Church of Opportunity to sign destinations; England Academy, West Cheshire College Campus. Existing; Ellesmere Port Docks, Pioneer Business Committed; Ellesmere Port Sport and Leisure Park, Pioneer Point, Vauxhall, Innospec, Thornton Complex, Land Adjacent to West Cheshire College Science Park. Future; Ellesmere Port Indoor Centre Committed; Jaguar Land Rover, Port Cheshire Future; Canal Site Five and Powells Bridge Site

PRELIMINARY COSTINGS: PRELIMINARY COSTINGS: Design and costings subject to decision on Subject to decision on destination signage destination signage preferances preferances. Subject to available space, a cost for new Waterways sign face on existing posts; 1.57m2 = £250-£500 Not inc. post/foundation/ TM

RECOMMENDATIONS: RECOMMENDATIONS: Further investigation required into CWaC / EPDB Further investigation required into CWaC / EPDB prefferred destinations / destination elligibility prefferred destinations / destination elligibility Dependant on CWaC &EPDB requirements, all ‘Boat Museum’ signage would need amending, benefit may out weigh costs.

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IMG_6893 – M53 – NB J11 APPROACH

FUTURE SIGNAGE POTENTIAL: Opportunity to amend sign to state ‘ For Cheshire Oaks follow A5117‘

PRELIMINARY COSTINGS: Cost for new motorway sign face; 3.43m2 - £500-£1000 Not inc. post/foundation/ TM Subject to existing posts and foundations information

RECOMMENDATIONS: Subject to AIP by HAg, further investigation required into existing posts and foundations.

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IMG_6895 – M53 – NB J11 APPROACH IMG_6902 - M53 – NB J10 APPROACH

FUTURE SIGNAGE POTENTIAL: FUTURE SIGNAGE POTENTIAL: Opportunity to add Cheshire Oaks to gantry sign. Opportunity to add Cheshire Oaks to gantry sign. See Figure 5 for an indicative example.

PRELIMINARY COSTINGS: PRELIMINARY COSTINGS: Details of existing gantry structure in terms of wind Details of existing gantry structure in terms of loading would need to be considered as addiotnal wind loading would need to be considered as destinations would increase surface area. addiotnal destinations would increase surface area. Motorway traffic management would also be required. Motorway traffic management would also be required.

RECOMMENDATIONS: RECOMMENDATIONS: Costs may out weigh benefits and one sign for M53 Costs may out weigh benefits and one sign for northbound traffic located in advance of M53 J10 as M53 northbound traffic located in advance of shown on Figure 5 may be a suitable alternative. M53 J10 as shown on Figure 5 may be a suitable alternative.

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IMG_6905 M53 NB APPROACH TO J9 IMG_6907 M53 NB APPROACH TO J9

FUTURE SIGNAGE POTENTIAL: FUTURE SIGNAGE POTENTIAL: Opportunity to provide ‘National Waterways Opportunity to provide ‘National Waterways Museum’ sign face. Museum’ sign face.

PRELIMINARY COSTINGS: PRELIMINARY COSTINGS: Subject to approval and confirmation of sign facia Subject to approval and confirmation of sign facia size, a new face could be provided as shown in size, a new face could be provided as shown in Figure 4. Figure 4.

Motorway traffic management would also be Motorway traffic management would also be required. required. 150mm x height 150mm x height 3.49m2 - £500-£1000 3.49m2 - £500-£1000

RECOMMENDATIONS: RECOMMENDATIONS: Dependant on CWaC &EPDB requirements, all ‘Boat Dependant on CWaC &EPDB requirements, all Museum’ signage would need amending, benefit ‘Boat Museum’ signage would need amending, may out weigh costs. benefit may out weigh costs.

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IMG_6908 M53 NB APPROACH TO J9 IMG_6910 M53 NB J9 OFF SLIP

FUTURE SIGNAGE POTENTIAL: FUTURE SIGNAGE POTENTIAL: Opportunity to amend Boat Museum Sign. Opportunity to amend Boat Museum Sign.

PRELIMINARY COSTINGS: PRELIMINARY COSTINGS: Subject to approval and conifmation of sign facia Subject to approval and conifmation of sign facia size, a patch could be provided as shown in Figure 4. size, a patch could be provided as shown in Subject to available space, cost for new Waterways Figure 4. sign patch; Subject to available space , cost for new 100m x height Waterways sign patch; 1.27m2 - £500-£1000 1.27m2 - £500-£1000 Not inc. post/foundation/ TM 100m x height Not inc. post/foundation/ TM

RECOMMENDATIONS: RECOMMENDATIONS: Dependant on CWaC &EPDB requirements, all ‘Boat Dependant on CWaC &EPDB requirements, all Museum’ signage would need amending, benefit ‘Boat Museum’ signage would need amending, may out weigh costs. benefit may out weigh costs.

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IMG_6912 – M53 J9 - NB ON SLIP

FUTURE SIGNAGE POTENTIAL: Opportunity to sign destinations; Existing; Pioneer Business Park, Ellesmere Port Docks, Poineer Point, Vauxhall Committed; Jaguar Land Rover, Port Cheshire

PRELIMINARY COSTINGS: Design and costings subject to decision on destination signage preferances

RECOMMENDATIONS: Further investigation required into CWaC / EPDB prefferred destinations / destination eligibility

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IMG_6996 - M53 J5

FUTURE SIGNAGE POTENTIAL: Opportunity to amend (A550) to (A494).

PRELIMINARY COSTINGS: New (A494) patch face; 100mm x-height 0.19m2 - £50-£100

RECOMMENDATIONS: Dependant on CWaC &EPDB requirements, all ‘(A550) / )(A494)’ signage would need amending, benefit may out weigh costs.

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IMG_6999 – M53 J5 IMG_7001 – M53 J5

FUTURE SIGNAGE POTENTIAL: FUTURE SIGNAGE POTENTIAL: Opportunity to sign destinations; Opportunity to sign destinations; Committed; Former Mill Lane High School Committed; Former Mill Lane High School

PRELIMINARY COSTINGS: PRELIMINARY COSTINGS: Subject to decision on destination signage Subject to decision on destination signage preferances. preferances.

RECOMMENDATIONS: RECOMMENDATIONS: Further investigation required into CWaC / EPDB Further investigation required into CWaC / prefferred destinations / destination eligibility EPDB prefferred destinations / destination eligibility

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5 M56 MOTORWAY DIRECTIONAL SIGNAGE

5.1.1 This section of the report summarises the findings of the signage audit along the M56 motorway and identifies opportunities to provide directional signage to existing, committed and future destinations in and around Ellesmere Port.

5.1.2 The full traffic sign schedule recorded along the M53 motorway within the study area is contained within Appendix B.

5.2 Existing Destinations

5.2.1 Figure 1 shows existing key destinations within Ellesmere Port which could be considered for signage on the M56 motorway. The outline proposals have been detailed within the following summary table.

M56 Existing Site Existing Signage Signage Opportunities Cheshire Oaks Outlet Village M53 North and South of Revise Existing Signage Along J10 M53 Marks and Spencer N/A N/A Blue Planet Aquarium M53 J11 Remain as existing National Waterways Museum None Boat Museum Pioneer Business Park None N/A Pioneer Point None N/A Ellesmere Port Docks None N/A William Sinclair Horticulture LTD None N/A University Church of England None N/A West Cheshire College Campus None N/A Urenco None N/A EA Technology None N/A The Port Arcades None N/A Thornton Science Park None N/A Innospec None N/A Essar None N/A Vauxhall None N/A Whitby Road Improvements None N/A Scheme Chester Zoo and Upton Park & N/A N/A Ride

5.2.2 There are few opportunities to sign existing, committed and future developments on the M56. It is proposed that the existing tourist signage on the M56 for Blue Planet Aquarium is to remain. There is potential to add tourist destinations to these sign faces. However, this would be subject to meeting the HA criteria for tourist signs on the trunk road network.

26 Directional Traffic Signage Audit Ellesmere Port Signage Strategy

5.2.3 It is proposed that a sign stating ‘For Cheshire Oaks follow M53 Ellesmere Port’ is installed in lieu of the existing ‘For Cheshire Oaks follow Blue Planet Aquarium.’ An indicative sign face is shown in Figure 5.

5.2.4 At this stage, signage located directly on the M56 for committed and future developments is not considered further as details of development would need to be better defined in order to assess the potential to meet HA criteria for signing on the Motorway.

5.2.5 Residential schemes are also not considered further for destination signage proposals.

5.3 Signage Audit – Key Signage

5.3.1 The following tables detail the existing key traffic signs on the M56 motorway in and around Ellesmere Port. As described previously, where there is potential to sign either existing, a revised signage option has been discussed further.

IMG_6923 – M56 WB J15 APPROACH IMG_6927 – M56 WB J15 APPROACH

FUTURE SIGNAGE POTENTIAL: FUTURE SIGNAGE POTENTIAL: Opportunity to amend sign to state ‘ For Cheshire Opportunity to add Cheshire Oaks to gantry sign. Oaks follow M53 Ellesmere Port ‘ See Figure 5 for an indicative example.

PRELIMINARY COSTINGS: PRELIMINARY COSTINGS: Cost for new motorway sign face; Details of existing gantry structure in terms of wind 150mm x height loading would need to be considered as additional 4.23m2 - £1000-£1500. Not inc. post/foundation/ destinations would increase surface area. TM. Subject to existing posts and foundations Motorway traffic management would also be information required.

RECOMMENDATIONS: RECOMMENDATIONS: Subject to AIP by HAg, further investigation required Costs may out weigh benefits and one sign as into existing posts and foundations. shown on Figure 5 may be a suitable alternative.

27 Directional Traffic Signage Audit Ellesmere Port Signage Strategy

IMG_6928– M56 WB J15 APPROACH IMG_6929– M56 WB J15

FUTURE SIGNAGE POTENTIAL: FUTURE SIGNAGE POTENTIAL: Opportunity to add Cheshire Oaks to gantry sign. Opportunity to add Cheshire Oaks to gantry sign.

PRELIMINARY COSTINGS: PRELIMINARY COSTINGS: Details of existing gantry structure in terms of wind Details of existing gantry structure in terms of wind loading would need to be considered as addiotnal loading would need to be considered as addiotnal destinations would increase surface area. destinations would increase surface area.

Motorway traffic management would also be Motorway traffic management would also be required. required.

RECOMMENDATIONS: RECOMMENDATIONS: Costs may out weigh benefits and one sign as shown Costs may out weigh benefits and one sign as on Figure 5 may be a suitable alternative. shown on Figure 5 may be a suitable alternative.

28 Directional Traffic Signage Audit Ellesmere Port Signage Strategy

IMG_6930– M56 WB J15 IMG_6932 – M56 OFF SLIP TO M53 NB

FUTURE SIGNAGE POTENTIAL: FUTURE SIGNAGE POTENTIAL: Opportunity to add Cheshire Oaks to gantry sign. Existing sign to remain

PRELIMINARY COSTINGS: PRELIMINARY COSTINGS: Details of existing gantry structure in terms of wind loading would need to be considered as additional destinations would increase surface area.

Motorway traffic management would also be required.

RECOMMENDATIONS: RECOMMENDATIONS: Costs may out weigh benefits and one sign as shown on Figure 5 may be a suitable alternative.

29 Directional Traffic Signage Audit Ellesmere Port Signage Strategy

6 A5117 DIRECTIONAL SIGNAGE

6.1.1 This section of the report summarises the findings of the signage audit along the A5117 and identifies opportunities to provide directional signage to existing, committed and future destinations in and around Ellesmere Port.

6.1.2 The full traffic sign schedule recorded along the A5117 within the study area is contained within Appendix B.

6.2 Existing Destinations

6.2.1 Figure 1 shows existing key destinations within Ellesmere Port which could be considered for signage on the A4117. The outline proposals have been detailed within the following summary table.

A5117 Existing Site Existing Signage Signage Opportunities Cheshire Oaks Outlet Village M53 J10, A5117 Marks and Spencer N/A N/A Blue Planet Aquarium M53 J10, A5117 National Waterways Museum None A5117 approach to M53 J10 Boat Museum Pioneer Business Park None A5117/B5132 r’about A5117/A5032 r’about M53 J10 Pioneer Point None A5117/B5132 r’about A5117/A5032 r’about M53 J10 Ellesmere Port Docks None M53 J10 William Sinclair Horticulture LTD None A5117/B5132 r’about A5117/A5032 r’about A5117 EB approach to M53 J10 M53 J10 University Church of England None A5117/B5132 r’about A5117/A5032 r’about A5117 WB approach to M53 J10 West Cheshire College Campus None A5117/B5132 r’about A5117/A5032 r’about A5117 WB approach to M53 J10 Urenco None A5117/A41 r’about EA Technology None A5117/A41 r’about The Port Arcades A5117 just off M53 J10 A5117/B5132 r’about A5117/A5032 r’about A5117 WB approach to M53 J10 Thornton Science Park A5117 eastern section A5117/B5132 r’about A5117/A5032 r’about A5117 EB approach to M53 J10

30 Directional Traffic Signage Audit Ellesmere Port Signage Strategy

Innospec None M53 J10 Essar None A5117/B5132 r’about A5117/A5032 r’about A5117 EB approach to M53 J10 Vauxhall None M53 J10 Whitby Road Improvements None N/A Scheme Chester Zoo and Upton Park & N/A N/A Ride

6.2.2 Where applicable and as identified in the A5117 key signage table, a patch stating (A494) is proposed over the existing (A550). This is proposed as a consequence of comments from the HA.

6.3 Committed Destinations

6.3.1 Figure 2 shows existing key committed developments within Ellesmere Port which have been considered for signage on the local road network. The outline proposals are indicated within the following summary table.

A5117 Committed Site Existing Signage Signage Opportunities Longlooms Lane Motor Dealership None N/A Woodfarm Residential Development N/A N/A Ellesmere Port Sport Village and None A5117/M56/A494 r’about Leisure Centre A5117/B5132 r’about A5117/A5032 r’about A5117 EB&WB approach to M53 J10 Land at Former Cabot Carbon None A5117/B5132 r’about Cloister Way Site Newport Business A5117/A5032 r’about Park A5117 EB&WB approach to M53 J10 M53 J10 Cheshire West and Chester Council None N/A Depot Port Cheshire None J6 / J7 M53 Jaguar Land Rover – Phoenix None J6 / J7 M53 Warehouse Rofton Site – Hooton Residential N/A N/A Development Former Gas Board Site N/A N/A Rivacre Village Residential N/A N/A Development Rossfield Park Residential N/A N/A Development Former Mill Lane School None A5117/B5132 r’about A5117/A5032 r’about

31 Directional Traffic Signage Audit Ellesmere Port Signage Strategy

A5117 EB&WB approach to M53 J10 M53 J10 Ledsham Road Major Residential N/A N/A Development Land Adjacent WCC N/A N/A Cambridge Road Residential N/A N/A Development Cromwell Road Residential N/A N/A Development Former Van Leer UK Meadow Lane N/A N/A Ellesmere Ince Park Research Recovery Park None N/A

6.4 Future Destinations

6.4.1 Figure 3 shows existing key future development destinations within Ellesmere Port which could be considered for signage on the local road network. The outline proposals have been indicated within the following summary table.

A5117 Future Site Existing Signage Signage Opportunities Former DSM None A5117 EB&WB approach to M53 J10 M53 J10 Canal Site Five None A5117 EB&WB approach to M53 J10 M53 J10 Hooton Park Site None N/A Kensington Drive N/A N/A Potential Site for Major N/A N/A Residential Development at Capenhurst Ellesmere Port Indoor Centre None A5117/B5132 r’about A5117/A5032 r’about A5117 EB&WB approach to M53 J10 M53 J10

32 Directional Traffic Signage Audit Ellesmere Port Signage Strategy

6.5 Signage Audit – Key Signage

6.5.1 The following tables detail the existing key traffic signs on the A5117 in and around Ellesmere Port. As described previously, where there is potential to sign either existing, committed or future destinations, a revised signage option has been discussed further.

IMG_6861 – A5117 JUST OFF M53 - J10 IMG_6863 A5117 IN ADVANCE OF B5132

FUTURE SIGNAGE POTENTIAL: FUTURE SIGNAGE POTENTIAL: Opportunity to sign destinations; Opportunity to sign destinations; Existing; The Port Arcades, University Church of Existing; The Port Arcades, University Church of England Academy, West Cheshire College Campus. England Academy, West Cheshire College Campus. Committed; Ellesmere Port Sport and Leisure Committed; Ellesmere Port Sport and Leisure Complex, Land Adjacent to West Cheshire College Complex, Land Adjacent to West Cheshire College Future; Ellesmere Port Indoor Centre

PRELIMINARY COSTINGS: PRELIMINARY COSTINGS: Design and costings subject to decision on Design and costings subject to decision on destination signage preferances destination signage preferances

RECOMMENDATIONS: RECOMMENDATIONS: Further investigation required into CWaC / EPDB Further investigation required into CWaC / EPDB preferred destinations / destination elligibility preferred destinations / destination elligibility

33 Directional Traffic Signage Audit Ellesmere Port Signage Strategy

IMG_6864 – A5117 / B5132 IMG_6937 – A5117 / M56 EB TO M56 J14

FUTURE SIGNAGE POTENTIAL: FUTURE SIGNAGE POTENTIAL: Opportunity to sign destinations; Opportunity to renew sign and to sign destinations; Existing; The Port Arcades, University Church of Existing; Thornton Science Park, ESSAR England Academy, West Cheshire College Campus. Committed; Ellesmere Port Sport and Leisure Complex, Land Adjacent to West Cheshire College Future; Ellesmere Port Indoor Centre

PRELIMINARY COSTINGS: PRELIMINARY COSTINGS: Design and costings subject to decision on Design and costings subject to decision on destination signage preferances destination signage preferances

RECOMMENDATIONS: RECOMMENDATIONS: Further investigation required into CWaC / EPDB Further investigation required into CWaC / EPDB preferred destinations / destination eligibility preferred destinations / destination eligibility

34 Directional Traffic Signage Audit Ellesmere Port Signage Strategy

IMG_6939 – A5117 WB FROM M56 J14 IMG_6942 – A5117 APPROACH TO M53 J10

FUTURE SIGNAGE POTENTIAL: FUTURE SIGNAGE POTENTIAL: Opportunity to renew sign and to sign destinations; Opportunity to amend (A550) to state (A494) as shown in Figure 4 Existing; Thornton Science Park, ESSAR

PRELIMINARY COSTINGS: PRELIMINARY COSTINGS: Design and costings subject to decision on new (A494) patch face; destination signage preferances 100mm x-height 0.19m2 - £50-£100. TM not included

RECOMMENDATIONS: RECOMMENDATIONS: Further investigation required into CWaC / EPDB Further investigation required as to whether preferred destinations / destination eligibility CWaC require amendment.

35 Directional Traffic Signage Audit Ellesmere Port Signage Strategy

IMG_6943 – A5117 APPROACH TO M53 J10 IMG_6947 – A5117 / B5132 R’ABOUT

FUTURE SIGNAGE POTENTIAL: FUTURE SIGNAGE POTENTIAL: Opportunity to sign destinations; Opportunity to amend (A550) to state (A494) as shown in Figure 4 Existing; The Port Arcades, University Church of England Academy, West Cheshire College Campus. Opportunity to sign destinations; Sir William Sinclair Horticulture Ltd. Existing; The Port Arcades, University Church of Committed; Ellesmere Port Sport and Leisure England Academy, West Cheshire College Campus, Complex, Land Adjacent to West Cheshire College Port Arcades Cloister Way Site, Land at Fomer Cabot Carbon, Committed; Ellesmere Port Sport and Leisure Newport Business Park Complex, Land Adjacent to West Cheshire College Future; Ellesmere Port Indoor Centre, Former DSM Future; Ellesmere Port Indoor Centre

PRELIMINARY COSTINGS: PRELIMINARY COSTINGS: Design and costings subject to decision on Design and costings subject to decision on destination signage preferances destination signage preferances New (A494) patch face; 100mm x-height 0.19m2 - £50-£100

RECOMMENDATIONS: RECOMMENDATIONS: Further investigation required into CWaC / EPDB Further investigation required into CWaC / EPDB preferred destinations / destination eligibility prefferred destinations / destination elligibility Further investigation required as to whether CWaC require A550/A494 amendment.

36 Directional Traffic Signage Audit Ellesmere Port Signage Strategy

IMG_6949 – A5117 / B5132 R’ABOUT IMG_6952 – A5117 / B5032 R’ABOUT

FUTURE SIGNAGE POTENTIAL: FUTURE SIGNAGE POTENTIAL: Opportunity to amend (A550) to state (A494) as Opportunity to amend (A550) to state (A494) as shown in Figure 4 shown in Figure 4 Opportunity to sign destinations; Opportunity to sign destinations; Existing; University Church of England Academy Existing; University Church of England Academy Committed; Former Mill Lane High School Committed; Former Mill Lane High School

PRELIMINARY COSTINGS: PRELIMINARY COSTINGS: New (A494) patch face; New (A494) patch face; 100mm x-height 100mm x-height 0.19m2 - £50-£100. TM not included 0.19m2 - £50-£100. TM not included

RECOMMENDATIONS: RECOMMENDATIONS: Further investigation required as to whether CWaC Further investigation required as to whether require A550/A494 amendment. CWaC require A550/A494 amendment. Further investigation required into CWaC / EPDB Further investigation required into CWaC / EPDB preferred destinations / destination eligibility preferred destinations / destination eligibility

37 Directional Traffic Signage Audit Ellesmere Port Signage Strategy

IMG_6955 – A5117 / B5032 R’ABOUT WB IMG_7038 – A5117 / B5032 R’ABOUT EB

FUTURE SIGNAGE POTENTIAL: FUTURE SIGNAGE POTENTIAL: Opportunity to amend (A550) to state (A494) as Opportunity to consolodate sign destinations and shown in Figure 4 sign; Existing; The Port Arcades, University Church of England Academy, West Cheshire College Campus. Committed; Ellesmere Port Sport and Leisure Complex, Land Adjacent to West Cheshire College

PRELIMINARY COSTINGS: PRELIMINARY COSTINGS: New (A494) patch face; Design and costings subject to decision on 100mm x-height destination signage preferances 0.19m2 - £50-£100. TM not included

RECOMMENDATIONS: RECOMMENDATIONS: Further investigation required as to whether CWaC Further investigation required into CWaC / EPDB require A550/A494 amendment. preferred destinations / destination eligibility

38 Directional Traffic Signage Audit Ellesmere Port Signage Strategy

IMG_7037 - A5117 / B5032 R’ABOUT IMG_6957 – A41 / A5117 R’ABOUT

FUTURE SIGNAGE POTENTIAL: FUTURE SIGNAGE POTENTIAL: Opportunity to amend (A550) to state (A494) as Opportunity to sign destinations; shown in Figure 4 Existing; University Church of England Academy Committed; Former Mill Lane High School

PRELIMINARY COSTINGS: PRELIMINARY COSTINGS: Design and costings subject to decision on New (A494) patch face; destination signage preferances. 100mm x-height 0.19m2 - £50-£100. TM not included

RECOMMENDATIONS: RECOMMENDATIONS: Further investigation required into CWaC / EPDB Further investigation required as to whether preferred destinations / destination eligibility CWaC require A550/A494 amendment.

39 Directional Traffic Signage Audit Ellesmere Port Signage Strategy

IMG_6965 – A5117 / M56 R’ABOUT IMG_6962 – A5117 WB TO M53

FUTURE SIGNAGE POTENTIAL: FUTURE SIGNAGE POTENTIAL: Opportunity to amend (A550) to state (A494) as Opportunity to amend (A550) to state (A494) as shown in Figure 4 shown in Figure 4

PRELIMINARY COSTINGS: PRELIMINARY COSTINGS: New (A494) patch face; New (A494) patch face; 0.19m2 - £50-£100. TM not included 100mm x-height 100mm x-height 0.19m2 - £50-£100. TM not included

RECOMMENDATIONS: RECOMMENDATIONS: Further investigation required as to whether CWaC Further investigation required as to whether require A550/A494 amendment. CWaC require A550/A494 amendment.

40 Directional Traffic Signage Audit Ellesmere Port Signage Strategy

IMG_6964 - A5117 / M56 R’ABOUT IMG_7030 - A5117 / M56 R’ABOUT

FUTURE SIGNAGE POTENTIAL: FUTURE SIGNAGE POTENTIAL: Opportunity to amend (A550) to state (A494) as Opportunity to consolodate sign destinations and shown in Figure 4 sign; Existing; The Port Arcades, University Church of England Academy, West Cheshire College Campus. Committed; Ellesmere Port Sport and Leisure Complex, Land Adjacent to West Cheshire College

PRELIMINARY COSTINGS: PRELIMINARY COSTINGS: New (A494) patch face; Design and costings subject to decision on 100mm x-height destination signage preferances 0.19m2 - £50-£100. TM not included

RECOMMENDATIONS: RECOMMENDATIONS: Further investigation required as to whether CWaC Further investigation required into CWaC / EPDB require A550/A494 amendment. preferred destinations / destination eligibility

41 Directional Traffic Signage Audit Ellesmere Port Signage Strategy

IMG_7043 – A5117 / B5132 IMG_7044 – A5117 / B5132

FUTURE SIGNAGE POTENTIAL: FUTURE SIGNAGE POTENTIAL: Opportunity to sign destinations; Opportunity to sign destinations; Existing; University Church of England Academy, Existing; University Church of England Academy, West Cheshire College Campus, Blue Planet West Cheshire College Campus, Blue Planet Aquarium Aquarium, William Sinclair House, Essar, Thornton Science Park Committed; Ellesmere Port Sport and Leisure Complex, Land Adjacent to West Cheshire College Committed; Ellesmere Port Sport and Leisure Future; Ellesmere Port Indoor Centre Complex, Cloister Way, Land at former cabot Carbon, Newport Business Park Future; Ellesmere Port Indoor Centre, Former DSM

PRELIMINARY COSTINGS: PRELIMINARY COSTINGS: Design and costings subject to decision on Design and costings subject to decision on destination signage preferances destination signage preferances

RECOMMENDATIONS: RECOMMENDATIONS: Further investigation required into CWaC / EPDB Further investigation required into CWaC / EPDB preferred destinations / destination eligibility preferred destinations / destination eligibility

42 Directional Traffic Signage Audit Ellesmere Port Signage Strategy

IMG_7045 - A5117 / B5132 IMG_7046 - A5117 / B5132

FUTURE SIGNAGE POTENTIAL: FUTURE SIGNAGE POTENTIAL: Opportunity to sign destinations; Opportunity to sign destinations; Existing; University Church of England Academy, Existing; University Church of England Academy, West Cheshire College Campus, Blue Planet West Cheshire College Campus, Blue Planet Aquarium Aquarium, William Sinclair House, Essar, Thornton Science Park Committed; Ellesmere Port Sport and Leisure Complex, Land Adjacent to West Cheshire College Committed; Cloister Way, Land at former cabot Future; Ellesmere Port Indoor Centre Carbon, Newport Business Park Future; Former DSM PRELIMINARY COSTINGS: PRELIMINARY COSTINGS: Design and costings subject to decision on Design and costings subject to decision on destination signage preferances destination signage preferances

RECOMMENDATIONS: RECOMMENDATIONS: Further investigation required into CWaC / EPDB Further investigation required into CWaC / EPDB preferred destinations / destination eligibility preferred destinations / destination eligibility

43 Directional Traffic Signage Audit Ellesmere Port Signage Strategy

7 B5132 DIRECTIONAL SIGNAGE

7.1.1 This section of the report summarises the findings of the signage audit along the A5117 and identifies opportunities to provide directional signage to existing, committed and future destinations in and around Ellesmere Port.

7.1.2 The full traffic sign schedule recorded along the B5132 within the study area is contained within Appendix B.

7.2 Existing Destinations

7.2.1 Figure 1 shows existing key destinations within Ellesmere Port which could be considered for signage on the B5132. The outline proposals have been detailed within the following summary table.

B5132 Existing Site Existing Signage Signage Opportunities Cheshire Oaks Outlet Village Signed as designer Add to existing signs B5132 outlet r’about Marks and Spencer N/A N/A Blue Planet Aquarium None Add to existing signs B5132 r’about National Waterways Museum None B5132 r’about Boat Museum B5132/A5117 junction Pioneer Business Park None B5132 r’about Pioneer Point None B5132 r’about Ellesmere Port Docks None N/A William Sinclair Horticulture LTD None B5132 r’about B5132/A5117 junction University Church of England None B5132 r’about West Cheshire College Campus None B5132 r’about Urenco None N/A EA Technology None N/A The Port Arcades A5117 just off M53 J10 B5132 r’about Thornton Science Park A5117 eastern section B5132 r’about B5132/A5117 junction Innospec None N/A Essar None B5132/A5117 junction Vauxhall None N/A Whitby Road Improvements None N/A Scheme Chester Zoo and Upton Park & N/A N/A Ride

7.2.2 Where applicable and as identified in the A5117 key signage table, a patch stating (A494) is proposed over the existing (A550). This is proposed as a consequence of comments from the HA.

44 Directional Traffic Signage Audit Ellesmere Port Signage Strategy

7.3 Committed Destinations

7.3.1 Figure 2 shows existing key committed developments within Ellesmere Port which have been considered for signage on the local road network. The outline proposals are indicated within the following summary table.

B5132 Committed Site Existing Signage Signage Opportunities Longlooms Lane Motor Dealership None N/A Woodfarm Residential Development N/A N/A Ellesmere Port Sport Village and None B5132 r’about Leisure Centre Land at Former Cabot Carbon None B5132 r’about Cloister Way Site Newport Business B5132/A5117 junction Park Cheshire West and Chester Council None N/A Depot Port Cheshire None N/A Jaguar Land Rover – Phoenix None N/A Warehouse Rofton Site – Hooton Residential N/A N/A Development Former Gas Board Site N/A N/A Rivacre Village Residential N/A N/A Development Rossfield Park Residential N/A N/A Development Former Mill Lane School None B5132 r’about Ledsham Road Major Residential N/A N/A Development Land Adjacent WCC N/A N/A Cambridge Road Residential N/A N/A Development Cromwell Road Residential N/A N/A Development Former Van Leer UK Meadow Lane N/A N/A Ellesmere Ince Park Research Recovery Park None N/A

45 Directional Traffic Signage Audit Ellesmere Port Signage Strategy

7.4 Future Destinations

7.4.1 Figure 3 shows existing key future development destinations within Ellesmere Port which could be considered for signage on the local road network. The outline proposals have been indicated within the following A5117 signage summary table.

B5132 Future Site Existing Signage Signage Opportunities Former DSM None B5132 r’about B5132/A5117 junction Canal Site Five None N/A Hooton Park Site None N/A Kensington Drive N/A N/A Potential Site for Major N/A N/A Residential Development at Capenhurst Ellesmere Port Indoor Centre None B5132 r’about

46 Directional Traffic Signage Audit Ellesmere Port Signage Strategy

7.5 Signage Audit – Key Signage

7.5.1 The following tables detail the existing key traffic signs on the B5132 in and around Ellesmere Port. As described previously, where there is potential to sign either existing, committed or future destinations, a revised signage option has been discussed further.

IMG_6865 – B5132 R’ABOUT IMG_6867 – B5132 R’ABOUT

FUTURE SIGNAGE POTENTIAL: FUTURE SIGNAGE POTENTIAL: Opportunity to sign destinations; Opportunity to sign destinations; Existing; University Church of England Academy, Existing; University Church of England Academy, West Cheshire College Campus, Blue Planet West Cheshire College Campus, Blue Planet Aquarium, The Port Arcades Aquarium, The Port Arcades Committed; Ellesmere Port Sport and Leisure Committed; Ellesmere Port Sport and Leisure Complex, Complex, Future; Ellesmere Port Indoor Centre, Future; Ellesmere Port Indoor Centre,

PRELIMINARY COSTINGS: PRELIMINARY COSTINGS: Design and costings subject to decision on Design and costings subject to decision on destination signage preferances destination signage preferances

RECOMMENDATIONS: RECOMMENDATIONS: Further investigation required into CWaC / EPDB Further investigation required into CWaC / EPDB preferred destinations / destination eligibility preferred destinations / destination eligibility

47 Directional Traffic Signage Audit Ellesmere Port Signage Strategy

IMG_6869 – B5132 R’ABOUT IMG_6870 – B5132 APPROACH TO A5117

FUTURE SIGNAGE POTENTIAL: FUTURE SIGNAGE POTENTIAL: Opportunity to sign destinations; Opportunity to sign destinations; Existing; William Sinclair House, Essar, Thornton Existing; William Sinclair House, Essar, Thornton Science Park Science Park Committed; Cloister Way, Land at former cabot Committed; Cloister Way, Land at former cabot Carbon, Newport Business Park Carbon, Newport Business Park Future; Former DSM Future; Former DSM

PRELIMINARY COSTINGS: PRELIMINARY COSTINGS: Design and costings subject to decision on Design and costings subject to decision on destination signage preferances destination signage preferances

RECOMMENDATIONS: RECOMMENDATIONS: Further investigation required into CWaC / EPDB Further investigation required into CWaC / EPDB preferred destinations / destination eligibility preferred destinations / destination eligibility

48 Directional Traffic Signage Audit Ellesmere Port Signage Strategy

8 SIGNAGE AUDIT A55 / A494 / A550

8.1.1 Chester Zoo is the only tourist destination signed along the A55 and there could be potential to provide a tourist destination signage along the A55 northbound in a similar style as that provided on the M56 for ‘Chester / City Walls / River Dee / Cathedral ‘ see signage IMG_6924/6926.

8.1.2 The tourist destinations signed could include Cheshire Oaks, Blue Planet Aquarium, subject to meeting HA tourist destination criteria.

8.1.3 Similarly, there could also be an opportunity to provide a tourist destination sign on the A494 northbound.

8.1.4 Approaches to Ellesmere Port from the south are likely to be via the A494 and from the north via M53 junction 5 to the A41, therefore the A550 is an unlikely route to the town and does not present any opportunities to implement tourist destination signage.

8.1.5 This would be subject to tourist destinations meeting HA criteria for trunk road network signage, as discussed further in Chapter 2.

49 Directional Traffic Signage Audit Ellesmere Port Signage Strategy

9 A41 DIRECTIONAL SIGNAGE

9.1.1 This section of the report summarises the findings of the signage audit along the A41 and identifies opportunities to provide directional signage to existing, committed and future destinations in and around Ellesmere Port. The full traffic sign schedule recorded along the A41 within the study area is contained within Appendix B.

9.2 Existing Destinations

9.2.1 Figure 1 shows existing key destinations within Ellesmere Port which could be considered for signage on the A41. The outline proposals have been detailed within the following summary table.

A41 Existing Site Existing Signage Signage Opportunities Cheshire Oaks Outlet Village A5117/ A41 R’about A41 / A550, A41/B5463, A41/B5132, A41/ A5117 r’about Marks and Spencer N/A N/A Blue Planet Aquarium A41 SB approach to A41 / A550, A41/B5463, A5117 A41/B5132, A41/ A5117 r’about National Waterways Museum A41 / B5132 A41 / A550, A41/B5463, Boat Museum A41/B5132 Pioneer Business Park None A41 / A550, A41/B5463, A41/B5132 Pioneer Point None A41 / A550, A41/B5463, A41/B5132 Ellesmere Port Docks None N/A William Sinclair Horticulture LTD None A41 / A550, A41/B5463, A41/B5132, A41/ A5117 r’about University Church of England None A41 / A550, A41/B5463, A41/B5132 West Cheshire College Campus None B5132 r’about Urenco None N/A EA Technology None N/A The Port Arcades A5117 just off M53 J10 A41 / A550, A41/B5463, A41/B5132 Thornton Science Park A5117 eastern section A41 / A550, A41/B5463, A41/B5132, A41/ A5117 r’about Innospec None A41 / A550, A41/B5463, A41/B5132 Essar None A41 / A550, A41/B5463, A41/B5132, A41/ A5117 r’about Vauxhall None A41 / A550, A41 M53 J5 Whitby Road Improvements None N/A Scheme Chester Zoo and Upton Park & N/A N/A Ride

50 Directional Traffic Signage Audit Ellesmere Port Signage Strategy

9.3 Committed Destinations

9.3.1 Figure 2 shows existing key committed developments within Ellesmere Port which have been considered for signage on the local road network. The outline proposals are indicated within the following A41 signage summary table.

A41 Committed Site Existing Signage Signage Opportunities Longlooms Lane Motor Dealership None N/A Woodfarm Residential Development N/A N/A Ellesmere Port Sport Village and None A41 / A550, A41/B5463, Leisure Centre A41/B5132, A41/ A5117 r’about Land at Former Cabot Carbon None A41 / A550, A41/B5463, Cloister Way Site Newport Business A41/B5132, A41/ A5117 Park r’about Cheshire West and Chester Council None N/A Depot Port Cheshire None N/A Jaguar Land Rover – Phoenix None N/A Warehouse Rofton Site – Hooton Residential N/A N/A Development Former Gas Board Site N/A N/A Rivacre Village Residential N/A N/A Development Rossfield Park Residential N/A N/A Development Former Mill Lane School None A41 / A550, A41/B5463, A41/B5132 Ledsham Road Major Residential N/A N/A Development Land Adjacent WCC N/A N/A Cambridge Road Residential N/A N/A Development Cromwell Road Residential N/A N/A Development Former Van Leer UK Meadow Lane N/A N/A Ellesmere Ince Park Research Recovery Park None N/A

51 Directional Traffic Signage Audit Ellesmere Port Signage Strategy

9.4 Future Destinations

9.4.1 Figure 3 shows existing key future development destinations within Ellesmere Port which could be considered for signage on the A41. The outline proposals have been indicated within the following summary table.

A41 Future Site Existing Signage Signage Opportunities Former DSM None A41 / A550, A41/B5463, A41/B5132, A41/ A5117 r’about Canal Site Five None N/A Hooton Park Site None N/A Kensington Drive N/A N/A Potential Site for Major N/A N/A Residential Development at Capenhurst Ellesmere Port Indoor Centre None A41 / A550, A41/B5463, A41/B5132,

52 Directional Traffic Signage Audit Ellesmere Port Signage Strategy

9.5 Signage Audit – Key Signage

9.5.1 The following tables detail the existing key traffic signs on the A41 in and around Ellesmere Port. As described previously, where there is potential to sign either existing, committed or future destinations, a revised signage option has been discussed further.

IMG_7002 – A41 HOOTON CROSSROADS SB IMG_7005 - A41 HOOTON CROSSROADS SB

FUTURE SIGNAGE POTENTIAL: FUTURE SIGNAGE POTENTIAL: Opportunity to sign destinations; Opportunity to sign destinations;

Existing; West Cheshire College Campus, University Existing; West Cheshire College Campus, University Church of England Academy, Coliseum. William Church of England Academy, Coliseum. William Sinclair Horticulture Ltd, Essar, Thornton Science Park Sinclair Horticulture Ltd, Essar, Thornton Science Committed; Former Mill Lane High School, Land Park Adjacent to West Cheshire College, Newport Business Committed; Former Mill Lane High School, Land Park, Land at former Cabot Carbon, Cloister Way. Adjacent to West Cheshire College, Newport Future: Ellesmere Port Indoor Centre, Former DSM Business Park, Land at former Cabot Carbon, Cloister Way. Future: Ellesmere Port Indoor Centre, Former DSM

PRELIMINARY COSTINGS: PRELIMINARY COSTINGS: Design and costings subject to decision on destination Design and costings subject to decision on signage preferances destination signage preferances

RECOMMENDATIONS: RECOMMENDATIONS: Further investigation required into CWaC / EPDB Further investigation required into CWaC / EPDB preferred destinations / destination eligibility preferred destinations / destination eligibility

53 Directional Traffic Signage Audit Ellesmere Port Signage Strategy

IMG_7010 – A41 / B5463 JUNCTION IMG_7012 – A41 / B5463 JUNCTION

FUTURE SIGNAGE POTENTIAL: FUTURE SIGNAGE POTENTIAL: Opportunity to sign destinations; Opportunity to sign destinations;

Existing; West Cheshire College Campus, University Existing; West Cheshire College Campus, University Church of England Academy, Coliseum. William Church of England Academy Sinclair Horticulture Ltd, Essar, Thornton Science Park Committed; Former Mill Lane High School, Land Committed; Former Mill Lane High School, Land Adjacent to West Cheshire College Adjacent to West Cheshire College, Newport Business Future: Ellesmere Port Indoor Centre Park, Land at former Cabot Carbon, Cloister Way. Future: Ellesmere Port Indoor Centre, Former DSM PRELIMINARY COSTINGS: PRELIMINARY COSTINGS: Design and costings subject to decision on destination Design and costings subject to decision on signage preferances destination signage preferances

RECOMMENDATIONS: RECOMMENDATIONS: Further investigation required into CWaC / EPDB Further investigation required into CWaC / EPDB preferred destinations / destination eligibility preferred destinations / destination eligibility

54 Directional Traffic Signage Audit Ellesmere Port Signage Strategy

IMG_7013 – A41 / B5132 IMG_7015 – A41 / A5117 R’ABOUT

FUTURE SIGNAGE POTENTIAL: FUTURE SIGNAGE POTENTIAL: Opportunity to sign destinations; Opportunity to sign destinations;

Existing; West Cheshire College Campus, University Existing; Coliseum. William Sinclair Horticulture Church of England Academy Ltd, Essar, Thornton Science Park Committed; Former Mill Lane High School, Land Committed; Ellesmere Port Sport and Leisure Adjacent to West Cheshire College Complex, Newport Business Park, Land at former Future: Ellesmere Port Indoor Centre Cabot Carbon, Cloister Way. Future: Former DSM PRELIMINARY COSTINGS: PRELIMINARY COSTINGS: Design and costings subject to decision on destination Design and costings subject to decision on signage preferances destination signage preferances

RECOMMENDATIONS: RECOMMENDATIONS: Further investigation required into CWaC / EPDB Further investigation required into CWaC / EPDB preferred destinations / destination eligibility preferred destinations / destination eligibility

55 Directional Traffic Signage Audit Ellesmere Port Signage Strategy

IMG_7016 – A41 SB APPROACH TO A5117 IMG_7017 – A41 / A5117 R’ABOUT

FUTURE SIGNAGE POTENTIAL: FUTURE SIGNAGE POTENTIAL: Opportunity to sign destinations; Opportunity to consolodate and to sign destinations; Existing; Coliseum. William Sinclair Horticulture Ltd, Existing; Coliseum, William Sinclair Horticulture Essar, Thornton Science Park Ltd, Essar, Thornton Science Park Committed; Ellesmere Port Sport and Leisure Committed; Ellesmere Port Sport and Leisure Complex, Newport Business Park, Land at former Complex, Newport Business Park, Land at former Cabot Carbon, Cloister Way. Cabot Carbon, Cloister Way. Future: Former DSM Future: Former DSM PRELIMINARY COSTINGS: PRELIMINARY COSTINGS: Design and costings subject to decision on destination Design and costings subject to decision on signage preferances destination signage preferances

RECOMMENDATIONS: RECOMMENDATIONS: Further investigation required into CWaC / EPDB Further investigation required into CWaC / EPDB preferred destinations / destination eligibility preferred destinations / destination eligibility

56 Directional Traffic Signage Audit Ellesmere Port Signage Strategy

IMG_6984 - A41 NB TO M53 J5 IMG_6989 - A41 NB TO M53 J5

FUTURE SIGNAGE POTENTIAL: FUTURE SIGNAGE POTENTIAL: Opportunity to sign destinations; Opportunity to sign destinations;

Existing; Vauxhall, Pioneer Point, National Waterways Existing; Vauxhall, Pioneer Point, National Museum, Innospec Waterways Museum, Innospec Committed; Jaguar Land Rover, Port Cheshire, Committed; Jaguar Land Rover, Port Cheshire, Future: Hooton Park Site, Canal Site Five Future: Hooton Park Site, Canal Site Five

PRELIMINARY COSTINGS: PRELIMINARY COSTINGS: Design and costings subject to decision on destination Design and costings subject to decision on signage preferances destination signage preferances

RECOMMENDATIONS: RECOMMENDATIONS: Further investigation required into CWaC / EPDB Further investigation required into CWaC / EPDB preferred destinations / destination eligibility preferred destinations / destination eligibility

57 Directional Traffic Signage Audit Ellesmere Port Signage Strategy

10 SUMMARY AND RECOMMENDATIONS

10.1.1 AECOM have been commissioned by Cheshire West and Chester (CWaC) and Ellesmere Port Development Board (EPDB) to provide a directional traffic signage audit along key approaches and gateways towards and around the town of Ellesmere Port.

10.1.2 The existing directional traffic signage in the study area has evolved incrementally through a combination of recommendations by Local Highway Authority engineers, Highways Agency (HA) engineers and obligations identified in relation to new developments. As such, the need to audit and upgrade the existing signage has been identified by regional stakeholders in order to support the ongoing development of the town.

10.1.3 The study is intended to support the Strategic Regeneration Framework (SRF) which has been adopted EPDB with the specific objective of attracting investment in Ellesmere Port and improving the perception of the town.

10.1.4 The study provides a comprehensive schedule of the existing directional traffic signage displayed in around Ellesmere Port with an accompanying detailed audit of the signage.

10.1.5 The findings of this evaluation have informed recommendations on how the signage can be improved, supported by indicative sign-face design proposals and high level costings where applicable. The recommendations have been designed in accordance with the Traffic Signs Regulations and General Directions (2002) and the Design Manual for Roads and Bridges (DMRB).

10.1.6 The study has identified locations where directional signage could be consolidated or introduced for existing, committed and future destinations in and around Ellesmere Port. Going forward, this presents an opportunity for CWaC to prioritise the destinations to be signed in the future in order for the next stage of detailed design and costing to be undertaken.

58 Directional Traffic Signage Audit Ellesmere Port Signage Strategy

FIGURES

59 Directional Traffic Signage Audit "This document has been prepared by AECOM Ltd ("AL") for the sole use of our Client (the "Client") and in accordance with generally accepted consultancy principles, the budget for fees and the terms of reference agreed between AL and the Client. MA KEY Any information provided by third parties and referred to herein has not been checked or verified by AL, unless otherwise expressly stated in the document. No third party may rely upon this document without the prior and express written agreement of AL" EXISTING RETAIL / LEISURE

A41 INDICATIVE

PG EASTHAM RAKE EXISTING INDUSTRIAL / BUSINESS

M53 ACADEMIC LJ

J5 SITE NUMBER J6 VAUXHALL 1 CHESHIRE OAKS OUTLET VILLAGE 3 MARKS AND SPENCER 4 BLUE PLANET AQUARIUM 43 13 NATIONAL WATERWAYS MUSEUM 14 PIONEER BUSINESS PARK HOOTON PIONEER POINT ELLESMERE PORT DOCKS 15 PIONEER POINT 16 ELLESMERE PORT DOCKS J7 16 17 WILLIAM SINCLAIR HORTICULTURE LTD 28 UNIVERSITY CHURCH OF ENGLAND A41 M53 15 ACADEMY 29 WEST CHESHIRE COLLEGE CAMPUS 14 31 URENCO J8 32 EA TECHNOLOGY PIONEER BUSINESS PARK 35 THE PORT ARCADES NATIONAL WATERWAYS MUSEUM 39 THORNTON SCIENCE PARK 41 INNOSPEC 13 42 ESSAR 43 VAUXHALL 44 WHITBY ROAD IMPROVEMENT SCHEME 45 CHESTER ZOO AND UPTON PARK AND RIDE J9 INNOSPEC

A550 41

WEST CHESHIRE COLLEGE CAMPUS

WHITBY ROAD IMPROVEMENT SCHEME 29

44

UNIVERSITY CHURCH OF ENGLAND ACADEMY 35 WILLIAM SINCLAIR HORTICULTURE LTD THORNTON SCIENCE PARK

28 THE PORT ARCADES 17 39 ESSAR

42

M53 M56

URENCO B5132 CHESHIRE OAKS OUTLET VILLAGE

31 J14 1 A5117 EA TECHNOLOGY MARKS AND SPENCER BLUE PLANET AQUARIUM M56 A5117 CAPENHURST 3 J10 32 4 A41 A5117

A550 J11

A5117 J15 M56

M56 J11

A494

Rev Date Detail Made Chk'd App'd

Client: cm

Cheshire West & Chester Council A41 and Ellesmere Port Development Board

Project: Ellesmere Port Signage Review M53 CHESTER ZOO Ellesmere Port Signage Review 45

Title:

Existing Key Destinations Figure 1

A494 A41 Design: LJ CAD: LJ

Chk'd: PG App'd: MA

Date: 17/03/2015 Scale:

2015-03-19 J12 ) Last Plotted:

Exchange Court, 2015-03-19 ( 1 Dale Street, Tel: +44 (0) 151 331 8900 Liverpool, Fax: +44 (0) 151 331 8999 A494 L2 2ET www.aecom.com

FRANCISM1 Rev:

F:\PROJECTS\DEVELOPMENT - ELLESMERE PORT SIGNAGE REVIEW\ELLESMERE REVIEW\CAD\LAND USES. EXISTING. COMMITED. FUTURE.DWG A55

ŽŶƚĂŝŶƐKƌĚŶĂŶĐĞ^ƵƌǀĞLJĚĂƚĂΞƌŽǁŶĐŽƉLJƌŝŐŚƚĂŶĚĚĂƚĂďĂƐĞƌŝŐŚƚƐϮϬϭϱ͘KƌĚŶĂŶĐĞ^ƵƌǀĞLJϭϬϬϬϰϵϬϰϲ͘hƐĞŽĨƚŚŝƐĚĂƚĂŝƐƐƵďũĞĐƚƚŽƚĞƌŵƐĂŶĚĐŽŶĚŝƚŝŽŶƐ No.60336318-001 Last saved by: Filename: A1 "This document has been prepared by AECOM Ltd ("AL") for the sole use of our Client (the "Client") and in accordance with generally accepted consultancy principles, the budget for fees and the terms of reference agreed between AL and the Client. MA Any information provided by third parties and referred to herein has not been checked or verified by AL, unless otherwise expressly stated in the document. No third party may rely upon this document without the prior and express written agreement of AL"

HOOTON PARK SITE A41 INDICATIVE

PG EASTHAM RAKE 20 KEY M53

LJ SITE AVAILABLE FOR J5 DEVELOPMENT

J6

SITE NUMBER

HOOTON

J7 11 FORMER DSM

A41 M53 12 CANAL SITE FIVE AND POWELLS BRIDGE SITE 20 HOOTON PARK SITE J8 27 KENSIGNTON DRIVE 33 CAPENHURST

CANAL SITE FIVE AND POWELLS BRIDGE SITE RESINDENTIAL SCHEME 34 ELLESMERE PORT INDOOR 12 CENTRE

J9

A550

KENSINGTON DRIVE

27

ELLESMERE PORT INDOOR CENTRE

FORMER DSM 34

11

M53 M56

B5132

J14 A5117

A5117 CAPENHURST J10 M56

POTENTIALA41 MAJOR RESIDENTIAL SCHEME AT CAPENHURST AND DUNKIRK

33 A5117

A550 J11

A5117 J15 M56

M56 J11

A494

Rev Date Detail Made Chk'd App'd

Client: cm

Cheshire West & Chester Council A41 and Ellesmere Port Development Board

Project: M53 Ellesmere Port Signage Review

Title:

Future Key Destinations Figure 3

A494 A41 Design: LJ CAD: LJ

Chk'd: PG App'd: MA

Date: 17/03/2015 Scale:

2015-03-19 J12 ) Last Plotted:

Exchange Court, 2015-03-19 ( 1 Dale Street, Tel: +44 (0) 151 331 8900 Liverpool, Fax: +44 (0) 151 331 8999 A494 L2 2ET www.aecom.com

FRANCISM1 Rev:

F:\PROJECTS\DEVELOPMENT - ELLESMERE PORT SIGNAGE REVIEW\ELLESMERE REVIEW\CAD\LAND USES. EXISTING. COMMITED. FUTURE.DWG A55

ŽŶƚĂŝŶƐKƌĚŶĂŶĐĞ^ƵƌǀĞLJĚĂƚĂΞƌŽǁŶĐŽƉLJƌŝŐŚƚĂŶĚĚĂƚĂďĂƐĞƌŝŐŚƚƐϮϬϭϱ͘KƌĚŶĂŶĐĞ^ƵƌǀĞLJϭϬϬϬϰϵϬϰϲ͘hƐĞŽĨƚŚŝƐĚĂƚĂŝƐƐƵďũĞĐƚƚŽƚĞƌŵƐĂŶĚĐŽŶĚŝƚŝŽŶƐ No.60336318-003 Last saved by: Filename: A1 "This document has been prepared by AECOM Ltd ("AL") for the sole use of our Client (the "Client") and in accordance with generally accepted consultancy principles, the budget for fees and the terms of reference agreed between AL and the Client. MA Any information provided by third parties and referred to herein has not been checked or verified by AL, unless otherwise expressly stated in the document. No third party may rely upon this document without the prior and express written agreement of AL"

KEY A41 JAGUAR LAND ROVER INDICATIVE PG EASTHAM RAKE RESIDENTIAL WITH PLANNING / UNDER CONSTRUCTION

INDUSTRIAL / BUSINESS WITH PLANNING / UNDER M53 CONSTRUCTION 19

LJ INDUSTRIAL / BUSINESS PART COMPLETED

J5 PORT CHESHIRE COMMITTED LEISURE DEVELOPMENTS

J6

18

HOOTON

SITE NUMBER J7 ROFTON SITE - HOOTON RESIDENTIAL DEVELOPMENT 2 LONGLOOMS LANE MOTOR DEALERSHIPS AND M53 DEVELOPMENT SITES 21 A41 5 WOODFARM RESIDENTIAL DEVELOPMENT 6 ELLESMERE PORT SPORT VILLAGE AND LEISURE FORMER GAS BOARD SITE CENTRE RIVACRE VILLAGE RESIDENTIAL DEVELOPMENT 7 NEWPORT BUSINESS PARK 8 LAND AT FORMER CABOT CARBON J8 9 CLOISTER WAY SITE 10 CHESHIRE WEST AND CHESTER COUNCIL DEPOT 22 18 PORT CHESHIRE CHESHIRE WEST & CHESTER COUNCIL DEPOT 19 JAGUAR LAND ROVER - PHOENIX WAREHOUSE 23 21 ROFTON SITE - HOOTON RESIDENTIAL DEVELOPMENT ROSSFIELD PARK RESIDENTIAL INCE PARK RESEARCH AND DEVELOPMENT 22 FORMER GAS BOARD SITE DEVELOPMENT 23 RIVACRE VILLAGE RESIDENTIAL DEVELOPMENT 24 ROSSFIELD PARK RESIDENTIAL DEVELOPMENT 10 25 FORMER MILL LANE HIGH SCHOOL 24 40 26 LEDSHAM ROAD MAJOR RESIDENTIAL DEVELOPMENT J9 30 LAND ADJACENT WEST CHESHIRE COLLEGE FORMER VAN LEER UK MEADOW LANE ELLESMERE 36 CAMBRIDGE ROAD RESIDENTIAL DEVELOPMENT A550 37 CROMWELL ROAD RESIDENTIAL DEVELOPMENT 38 FORMER VAN LEER UK MEADOW LANE ELLESMERE FORMER MILL LANE HIGH SCHOOL 40 INCE PARK RESEARCH RECOVERY PARK

38 CLOISTER WAY SITE

25 37 LEDSHAM ROAD MAJOR RESIDENTIAL DEVELOPMENT 30 9 LAND ADJACENT TO WEST CHESHIRE COLLEGE LAND AT FORMER CABOT CARBON

CROMWELL ROAD RESIDENTIAL DEVELOPMENT 36 26 8

CAMBRIDGE ROAD RESIDENTIAL DEVELOPMENT NEWPORT BUSINESS PARK

7

M53 M56

B5132 EP SPORT & LEISURE COMPLEX

J14 6 WOODFARM RESIDENTIAL DEVELOPMENT A5117

LONGLOOMS LANE MOTOR DEALERSHIPS AND DEVELOPMENT SITES A5117 CAPENHURST J10 M56 5

A41 2 A5117

A550 J11

A5117 J15 M56

M56 J11

A494

Rev Date Detail Made Chk'd App'd

Client: cm

Cheshire West & Chester Council A41 and Ellesmere Port Development Board

Project: Ellesmere Port Signage Review M53 Ellesmere Port Signage Review

Title:

Committed Key Destinations Figure 2

A494 A41 Design: LJ CAD: LJ

Chk'd: PG App'd: MA

Date: 17/03/2015 Scale:

2015-03-19 J12 ) Last Plotted:

Exchange Court, 2015-03-19 ( 1 Dale Street, Tel: +44 (0) 151 331 8900 Liverpool, Fax: +44 (0) 151 331 8999 A494 L2 2ET www.aecom.com

FRANCISM1 Rev:

F:\PROJECTS\DEVELOPMENT - ELLESMERE PORT SIGNAGE REVIEW\ELLESMERE REVIEW\CAD\LAND USES. EXISTING. COMMITED. FUTURE.DWG A55

ŽŶƚĂŝŶƐKƌĚŶĂŶĐĞ^ƵƌǀĞLJĚĂƚĂΞƌŽǁŶĐŽƉLJƌŝŐŚƚĂŶĚĚĂƚĂďĂƐĞƌŝŐŚƚƐϮϬϭϱ͘KƌĚŶĂŶĐĞ^ƵƌǀĞLJϭϬϬϬϰϵϬϰϲ͘hƐĞŽĨƚŚŝƐĚĂƚĂŝƐƐƵďũĞĐƚƚŽƚĞƌŵƐĂŶĚĐŽŶĚŝƚŝŽŶƐ No.60336318-002 Last saved by: Filename: A1 "This document has been prepared by AECOM Ltd ("AL") for the sole use of our Client (the "Client") and in accordance with generally accepted consultancy principles, the budget for fees and the terms of reference agreed between AL and the Client. Any information provided by third parties and referred to herein has not been checked or verified by AL, unless otherwise expressly stated in the document. No third party may rely upon this document without the prior and express written agreement of AL" by 3/19/2015 9:32 AM

Scheme Ref. Sign 3 Scheme Ref. Sign 1 Scheme Ref. Sign 1 (ALTERNATIVE) Sign Ref. 003 x-height 50.0 Sign Ref. 001 x-height 100.0 Sign Ref. 001 (A) x-height 100.0 Letter colour WHITE SIGN FACE ; Plotted Letter colour WHITE SIGN FACE Letter colour WHITE SIGN FACE Background BROWN Width 815mm Background BROWN Width 2805mm Background BROWN Width 2025mm Border WHITE Height 390mm Border WHITE Height 575mm Border WHITE Height 775mm Material Class RA2 (12899-1:2007) Area 0.32sq.m Material Class RA2 (12899-1:2007) Area 1.61sq.m Material Class RA2 (12899-1:2007) Area 1.57sq.m

Scheme Ref. Sign 3 Sign Ref. 003 x-height 75.0 Letter colour WHITE SIGN FACE Background BROWN Width 1220mm Border WHITE Height 580mm Material Class RA2 (12899-1:2007) Area 0.71sq.m

Scheme Ref. Sign3 Sign Ref. 003 x-height 100.0 Scheme Ref. Sign 2 Letter colour WHITE SIGN FACE Scheme Ref. Sign 2 (ALTERNATIVE) Sign Ref. 002 x-height 150.0 Background BROWN Width 1635mm Sign Ref. 0042 (A) x-height 150.0 Letter colour WHITE SIGN FACE Border WHITE Height 775mm Letter colour WHITE SIGN FACE Background BROWN Width 4325mm Material Class RA2 (12899-1:2007) Area 1.27sq.m Background BROWN Width 3005mm Border WHITE Height 860mm Border WHITE Height 1160mm Material Class RA2 (12899-1:2007) Area 3.73sq.m Material Class RA2 (12899-1:2007) Area 3.49sq.m

Scheme Ref. Patch 1 Sign Ref. P001 x-height 50.0 Letter colour YELLOW SIGN FACE Background DARK GREEN Width 405mm Border WHITE Height 120mm Material Class RA2 (12899-1:2007) Area 0.05sq.m

Scheme Ref. Patch 1 Sign Ref. P001 x-height 75.0 Letter colour YELLOW SIGN FACE Background DARK GREEN Width 610mm Border WHITE Height 180mm Material Class RA2 (12899-1:2007) Area 0.11sq.m

Scheme Ref. Patch 1 Sign Ref. P001 x-height 100.0 Letter colour YELLOW SIGN FACE Background DARK GREEN Width 815mm Border WHITE Height 240mm Material Class RA2 (12899-1:2007) Area 0.19sq.m INDICATIVE PURPOSES ONLY Gibbon, Phil F:\PROJECTS\Development - Ellesmere Port Signage Review\Ellesmere Review\CAD\60336318-004.dwg

Client: Title: Design: MF CAD: MF

CHESHIRE WEST AND CHESTER cm ELLESMERE PORT DEVELOPMENT BOARD PROPOSED AMENDMENTS TO Chk'd: PG App'd: MA EXISTING TRAFFIC SIGNAGE 17.03.2015 NTS Project: AECOM Date: Scale: FIGURE 4 1 New York Street ELLESMERE PORT SIGNAGE REVIEW Tel: +44 (0)161 601 1700 Rev: - MANCHESTER Fax: +44 (0)161 601 1799 60336318-004 - M1 4HD www.aecom.com No. A3 "This document has been prepared by AECOM Ltd ("AL") for the sole use of our Client (the "Client") and in accordance with generally accepted consultancy principles, the budget for fees and the terms of reference agreed between AL and the Client. Any information provided by third parties and referred to herein has not been checked or verified by AL, unless otherwise expressly stated in the document. No third party may rely upon this document without the prior and express written agreement of AL" 3/18/2015 4:46 ; Plotted

Scheme Ref. Sign 4 Scheme Ref. Sign 5 Sign Ref. 004 x-height 150.0 Sign Ref. 005 x-height 150.0 Letter colour WHITE SIGN FACE Letter colour WHITE SIGN FACE Background BLUE Width 2340mm Background BLUE Width 2340mm Border WHITE Height 560mm Border WHITE Height 2060mm Material Class RA2 (12899-1:2007) Area 1.32sq.m Material Class RA2 (12899-1:2007) Area 4.83sq.m

Scheme Ref. Sign 8 Sign Ref. 008 x-height 150.0 Letter colour WHITE SIGN FACE Background BLUE Width 2340mm Border WHITE Height 1460mm Material Class RA2 (12899-1:2007) Area 3.43sq.m

Scheme Ref. Sign 7 Scheme Ref. Sign 6 Sign Ref. 007 x-height 150.0 Sign Ref. 006 x-height 150.0 Letter colour WHITE SIGN FACE Letter colour WHITE SIGN FACE Background BLUE Width 2400mm Background BLUE Width 2400mm Border WHITE Height 1460mm Border WHITE Height 1760mm Material Class RA2 (12899-1:2007) Area 3.51sq.m Material Class RA2 (12899-1:2007) Area 4.23sq.m Gibbon, Phil

INDICATIVE PURPOSES ONLY by PM F:\PROJECTS\Development - Ellesmere Port Signage Review\Ellesmere Review\CAD\60336318-005.dwg

Client: Title: Design: MF CAD: MF

CHESHIRE WEST AND CHESTER cm ELLESMERE PORT DEVELOPMENT BOARD PROPOSED AMENDMENTS TO Chk'd: PG App'd: MA EXISTING MOTORWAY SIGNAGE 17.03.2015 NTS Project: AECOM Date: Scale: FIGURE 5 1 New York Street ELLESMERE PORT SIGNAGE REVIEW Tel: +44 (0)161 601 1700 Rev: - MANCHESTER Fax: +44 (0)161 601 1799 60336318-005 - M1 4HD www.aecom.com No. A3 Ellesmere Port Signage Strategy

APPENDICES

60 Directional Traffic Signage Audit Ellesmere Port Signage Strategy

APPENDIX A – Steering Group Inputs

61 Directional Traffic Signage Audit Ellesmere Port Signage Audit: Steering Group Meeting Notes

Date: 5th February 2015

Location: CWAC Offices, Civic Way, Ellesmere Port

Attendance: Audrey Gaffney (AG) – CWAC Gerard Rhodes (GR) – CWAC Andrew Ren? (AR) – CWAC Ian McNeil (IM) – CWAC Kristian Marsh (KM) – HA Phil Gibbon (PG) – AECOM Michael Anthony (MA) – AECOM

Notes:

- Cheshire Oaks signage discussed. Cheshire Oaks currently signed ‘For Cheshire Oaks follow Blue Planet Aquarium’ on blue signs on motorways

- Blue Planet signs do not direct drivers effectively to Cheshire Oaks Designer Outlet

- General agreement to remove blue ‘For Cheshire Oaks follow Blue Planet Aquarium ’ signage and replace with blue ‘Cheshire Oaks’ signage at suitable locations along M56

- Retain brown ‘Blue Planet’ signs on motorway

- ‘Cheshire Oaks’ blue sign could be justified on M56 according to KM. AECOM to confirm requirements and formally justify Cheshire Oaks signage on motorway

- Breakdown of destinations then provided on local roads (i.e. Cheshire Oaks Designer Outlet, Coliseum, etc..)

- M53 SB – potential to fit ‘Cheshire Oaks’ on existing gantry (img. 6833, 6834)

- Cheshire Oaks signage/road markings at J10 discussed. AR to provide AECOM with ‘as built’ plans to review existing signage logic and propose amendments if required

- Rossfield Place wanted by Peel but in reality not a recognised place name

- VMS discussed in relation to use at Trafford Centre. Potential for future option on motorway

- Smart Motorway – possible 2020 implementation according to KM with opportunity to resign destinations along M53. Long term strategy.

- Thornton Science Park (private research facility) should have local road signage, not motorway

- Ellesmere Port Sports and Leisure Centre should not be signed from motorway according to KM.

- Sign as ‘Sport Village’ with symbol on local roads according to AR

- Vauxhall and surrounding industrial areas discussed. Vauxhall signage should be retained. - Port Cheshire discussed – potential to sign as ‘Port’ or ‘Docks’. Could be signed from motorway if funding provided

Actions:

- AG to provide AECOM with new contact details for Cheshire Oaks

- AR to provide AECOM with ‘as built’ plan for J10

- CWAC and HA to review AECOM’s draft signage schedule and provide stakeholder response by 19th Feb

- AG to compile stakeholder responses and provide CWAC’s overarching signage strategy by 26th Feb

- AG to provide list of locations to be signed in future and indication of location name i.e ‘Port’ or ‘Port Cheshire’ for AECOM to produce ‘key destination’ drawing.

- AECOM to review M53 J7 signage and east of J14 M56. Audit data/photos missing from report/drawing. Gibbon, Phil

From: Anthony, Michael Sent: 27 February 2015 11:24 To: Gibbon, Phil Subject: FW: Signing Queries

FYI

From: GAFFNEY, Audrey [mailto:[email protected]] Sent: 27 February 2015 11:24 To: Anthony, Michael Subject: FW: Signing Queries

FYI

From: RHODES, Gerard Sent: 11 February 2015 16:23 To: 'Marsh, Kristian'; GAFFNEY, Audrey Subject: RE: Signing Queries

Kristian, thank you very much for your careful and detailed response, which is interesting to see.

Audrey, Would you want to consider providing this feedback regards signing on the local roads to Area Office?

Thanks again, including for the tour around the sites Audrey.

Gerard Rhodes TRANSPORT COMMISSIONING SERVICE Rivacre Business Centre Mill Lane Ellesmere Port CH66 3TL Telephone 01244 973879

From: Marsh, Kristian [mailto:[email protected]] Sent: 11 February 2015 16:18 To: RHODES, Gerard; GAFFNEY, Audrey Subject: RE: Signing Queries

Hi Gerrard,

Thanks for your message. There are indeed a couple of errors with the signs on the local roads. However, all those on the trunk road and its immediate approaches appear to be correct. I shall explain below.

When the A5117/A550 was upgraded to dual carriageway with grade separated junctions the whole of that link from the M56 to the welsh border became the A494. There is though a small section of collector distributor road running from the A540 to the A5117 at Dunkirk Roundabout, parallel to the A494, that retained the A5117 designation. The A550 in this corridor now really only comprises the link roads to and from the A548 to the A550 itself. Google maps actually shows it pretty comprehensively.

1 So in answer to your points:

1. The signs on the A5117 heading for North Wales approaching the A41 junction should actually read “A5117 (A494)” instead of “A5117 (A550)”. 2. The flag type sign on the A5117 exiting the A41 roundabout should read “A5117 (A494)” instead of “A5117 (A550)”. 3. The signs on the A5117 heading for North Wales prior to the Chester Gates junction should read “A5117 (A494)” instead of “A5117 (A550)”. 4. The sign on the A5117 heading for North Wales prior to the M56 (Dunkirk) Roundabout is correct as it signs traffic along the “A5117 (A494)”. 5. The sign at the A5117/A540 traffic signal junction is also correct. 6. The signs heading out of Wales are also correct enough. The roads are right as are the directions. You could probably argue with some of the semantics but I don’t really think there would be much actual noticeable benefit in changing those signs at all.

Hope that’s helpful.

Kristian

Kristian Marsh, Asset Manager Highways Agency | Piccadilly Gate | Store Street | Manchester | M1 2WD Tel: +44 (0) 161 9305786 Web: http://www.highways.gov.uk GTN: 4315 5786

Safe roads, reliable journeys, informed travellers Highways Agency, an executive agency of the Department for Transport. From: RHODES, Gerard [mailto:[email protected]] Sent: 05 February 2015 09:23 To: GAFFNEY, Audrey; Marsh, Kristian Subject: Signing Queries

Good morning to you both. When we met, I mentioned some queries relating to signing on the route to / from Wales. I’ll attempt to describe these below, but I’m going from memory and may have made some mistakes:

Heading towards Wales from the A5117

Junction of A5117 / A41: signing is A5117 (A550) Junction of A5117 / M56: signing is A5117 (A550) Junction of A5117/ A540 (Traffic lights) signing is A5117 (A494)

- Could the signing of the route to North Wales be more clear?

Is the dual carriageway A494 (A550) or A550 (A494) up to the turn off for the A548 (Flint or Chester) where it is definitely A494?

Heading from Wales

A494 from A55 at Ewloe Junction becomes A550 from the slip road for the A548 (Chester / Flint) / B5441until the nearside lane is for the A550 (Birkenhead) and the other two lanes are A494. – Should this section be A494 (A550) as opposed to just being A550?

2 Apologies for this being difficult to follow. I guess driving over the route and recording the actual signage would be best.

Thanks

Gerard Rhodes TRANSPORT COMMISSIONING SERVICE Rivacre Business Centre Mill Lane Ellesmere Port CH66 3TL Telephone 01244 973879

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3 Ellesmere Port Signage Strategy

APPENDIX B – Full Signage Schedule

62 Directional Traffic Signage Audit "This document has been prepared by AECOM Ltd ("AL") for the sole use of our Client (the "Client") and in accordance with generally accepted consultancy principles, the budget for fees and the terms of reference agreed between AL and the Client. KEY MA Any information provided by third parties and referred to herein has not been checked or verified by AL, unless otherwise expressly stated in the document. No third party may rely upon this document without the prior and express written agreement of AL" EXISTING RETAIL / LEISURE

EXISTING INDUSTRIAL / BUSINESS A41 INDICATIVE RESIDENTIAL WITH PLANNING / UNDER CONSTRUCTION PG EASTHAM RAKE 20 JAGUAR LAND ROVER 6853 INDUSTRIAL / BUSINESS WITH PLANNING / UNDER CONSTRUCTION M53 6991 6997 6999 6854 INDUSTRIAL / BUSINESS PART COMPLETED 6833 19 6873 LJ 6996 6834 AVAILABLE / POTENTIAL DEVELOPMENT SITE 6832 J5 6856 ACADEMIC 6868 7001 J6 6869 6990 6857 SITE NUMBER 7002 6867 6870 1 CHESHIRE OAKS OUTLET VILLAGE 6989 18 2 LONGLOOMS LANE MOTOR DEALERSHIPS AND DEVELOPMENT SITES 7003 6942 6872 J10 6943 3 MARKS AND SPENCER 43 VAUXHALL 6858 4 BLUE PLANET AQUARIUM 7005 5 WOODFARM RESIDENTIAL DEVELOPMENT HOOTON 6838 6866 6871 6 ELLESMERE PORT SPORT VILLAGE AND LEISURE CENTRE 6836 6860 7 NEWPORT BUSINESS PARK 6984 6865 6861 8 LAND AT FORMER CABOT CARBON J7 9 CLOISTER WAY SITE PORT CHESHIRE 10 CHESHIRE WEST AND CHESTER COUNCIL DEPOT 16 11 FORMER DSM M53 12 CANAL SITE FIVE AND POWELLS BRIDGE SITE 21 A41 15 6839 6945 13 NATIONAL WATERWAYS MUSEUM 6863 14 PIONEER BUSINESS PARK 15 PIONEER POINT PIONEER BUSINESS PARK 6840 6946 14 6864 16 ELLESMERE PORT DOCKS 6919 6920 17 WILLIAM SINCLAIR HORTICULTURE LTD ELLESMERE QUAYS 18 PORT CHESHIRE 7009 6918 J8 6902 19 PHOENIX WAREHOUSE 6917 20 HOOTON PARK SITE 21 ROFTON SITE - HOOTON RESIDENTIAL DEVELOPMENT 22 6916 6841 HOLIDAY INN 22 FORMER GAS BOARD SITE 23 6915 7010 23 RIVACRE VILLAGE RESIDENTIAL DEVELOPMENT 6914 13 24 ROSSFIELD PARK RESIDENTIAL DEVELOPMENT 6913 25 FORMER MILL LANE HIGH SCHOOL 26 LEDSHAM ROAD MAJOR RESIDENTIAL DEVELOPMENT 7011 6843 12 27 KENSINGTON DRIVE 6912 6844 10 28 UNIVERSITY CHURCH OF ENGLAND ACADEMY 29 WEST CHESHIRE COLLEGE CAMPUS 24 6911 6845 40 ROSSFIELD PARK J9 30 LAND ADJACENT WEST CHESHIRE COLLEGE 6847 31 URENCO INNOSPEC 32 EA TECHNOLOGY 6910 A550 33 POTENTIAL SITE FOR MAJOR RESIDENTIAL SCHEME AT CAPENHURST 6909 41 AND DUNKIRK 6908 34 ELLESMERE PORT INDOOR CENTRE 35 THE PORT ARCADES 38 36 CAMBRIDGE ROAD RESIDENTIAL DEVELOPMENT 37 CROMWELL ROAD RESIDENTIAL DEVELOPMENT 38 FORMER VAN LEER UK MEADOW LANE ELLESMERE 25 29 39 THORNTON SCIENCE PARK 37 40 INCE PARK RESEARCH RECOVERY PARK 41 INNOSPEC 30 9 7012 44 6907 42 ESSAR 43 VAUXHALL LEDSHAM ROAD 27 6906 6848 44 WHITBY ROAD IMPROVEMENT SCHEME 7013 35 45 CHESTER ZOO AND UPTON PARK AND RIDE 36 26 WEST CHESHIRE 28 8 17 COLLEGE CAMPUS 6849 39

6982 34 6850

6851 11 6905 42 THORNTON SCIENCE PARK 7 ESSAR 6904 M53 M56 6852 6936 6937 B5132 6938 EP SPORT & LEISURE 6939 31 COMPLEX J14 6 1 A5117 6940 7014

7046 6922 6941 M56 A5117 6981 7045 3 J10 5 6980 32 CAPENHURST 7044 4 7049 7043 6979 A41 7041 2 7039 33 7037 7038 A5117 7015 6949 6948 6947 6902 7035 6955 7016 6950 6923 6900 6952 6951 6953 7017 7033 6954 6924 AREA 1 6957 6926

6959 6899 6927 6960

6930 A550 6929 6961 J11 6928

A5117 6932 J15 M56 7031

7030 6962 AREA 2 6963 7020 6964 6897 6978 M56 7021 J11

6977 6965

6968 CHESHIRE GATES INDUSTRIAL PARK 6895

6967 7022 A494

6970 6894

6969

Rev Date Detail Made Chk'd App'd

Client: cm

Cheshire West & Chester Council A41 and Ellesmere Port Development Board CHESTER ZOO AND UPTON PARK & RIDE Project: M53 6974 Ellesmere Port Signage Review 45 6893

Title:

6973

Existing Signs - Area 1

A494 A41 6972 Design: LJ CAD: LJ

Chk'd: PG App'd: MA 6971 Date: 19.03.15 Scale: NTS

J12 2015-03-19

6891 ) Last Plotted:

6890 Exchange Court, 1 Dale Street, Tel: +44 (0) 151 331 8900 2015-01-21 ( Liverpool, Fax: +44 (0) 151 331 8999 A494 L2 2ET www.aecom.com

GIBBONP Rev:

F:\PROJECTS\DEVELOPMENT - ELLESMERE PORT SIGNAGE REVIEW\ELLESMERE REVIEW\CAD\EXISTING MASTER.DWG A55

ŽŶƚĂŝŶƐKƌĚŶĂŶĐĞ^ƵƌǀĞLJĚĂƚĂΞƌŽǁŶĐŽƉLJƌŝŐŚƚĂŶĚĚĂƚĂďĂƐĞƌŝŐŚƚƐϮϬϭϱ͘KƌĚŶĂŶĐĞ^ƵƌǀĞLJϭϬϬϬϰϵϬϰϲ͘hƐĞŽĨƚŚŝƐĚĂƚĂŝƐƐƵďũĞĐƚƚŽƚĞƌŵƐĂŶĚĐŽŶĚŝƚŝŽŶƐ No. Last saved by: Filename: A1 "This document has been prepared by AECOM Ltd ("AL") for the sole use of our Client (the "Client") and in accordance with generally accepted consultancy principles, the budget for fees and the terms of reference agreed between AL and the Client. 6957 6926 MA 6959 Any information provided by third parties and referred to herein has not been checked or verified by AL, unless otherwise expressly stated in the document. No third party may rely upon this document without the prior and express written agreement of AL" 6899 6927 6960

6930 A550 6929 INDICATIVE 6961 J11 6928 PG A5117 6932 J15 M56 7031

7030 6962 LJ 6963 7020 6964 6897 6978 M56 7021 J11

6977 6965

6968 CHESHIRE GATES INDUSTRIAL PARK 6895

6967 7022 A494

6970 6894

6969

A41

CHESTER ZOO AND UPTON PARK & RIDE

M53

6974

45 6893

6973

A494 A41 6972

6971

J12

6891

6890

A494 A55

6888

AREA 1

A41

A494

6887 AREA 2

A55

A55

Rev Date Detail Made Chk'd App'd

Client: cm 6885 Cheshire West & Chester Council and Ellesmere Port Development Board

Project:

Ellesmere Port Signage Review

A55 Title:

Existing Signs - Area 2 A55

A55

6884 Design: LJ CAD: LJ

Chk'd: PG App'd: MA

Date: 19.03.15 Scale: NTS 2015-03-19 ) Last Plotted: Exchange Court, 1 Dale Street, Tel: +44 (0) 151 331 8900 2015-01-21 ( Liverpool, Fax: +44 (0) 151 331 8999 L2 2ET www.aecom.com

GIBBONP Rev: F:\PROJECTS\DEVELOPMENT - ELLESMERE PORT SIGNAGE REVIEW\ELLESMERE REVIEW\CAD\EXISTING MASTER.DWG

ŽŶƚĂŝŶƐKƌĚŶĂŶĐĞ^ƵƌǀĞLJĚĂƚĂΞƌŽǁŶĐŽƉLJƌŝŐŚƚĂŶĚĚĂƚĂďĂƐĞƌŝŐŚƚƐϮϬϭϱ͘KƌĚŶĂŶĐĞ^ƵƌǀĞLJϭϬϬϬϰϵϬϰϲ͘hƐĞŽĨƚŚŝƐĚĂƚĂŝƐƐƵďũĞĐƚƚŽƚĞƌŵƐĂŶĚĐŽŶĚŝƚŝŽŶƐ No. Last saved by: Filename: A1

1.1 SIGNAGE AUDIT M53

IMG_6832 IMG_6833

IMG_6834 IMG_6836

IMG_6838 IMG_6839

IMG_6840 IMG_6841

IMG_6843 IMG_6844

IMG_6845 IMG_6847

IMG_6848 IMG_6849

IMG_6850 IMG_6851

IMG_6852 IMG_6853

IMG_6854 IMG_6856

IMG_6857 IMG_6858

IMG_6860 IMG_6873

IMG_6893

IMG_6894 IMG_6895

IMG_6897 IMG_6899

IMG_6900 IMG_6902

IMG_6904 IMG_6905

IMG_6906 IMG_6907

IMG_6908 IMG_6909

IMG_6910 IMG_6911

IMG_6912 IMG_6913

IMG_6914 IMG_6915

IMG_6916 IMG_6917

IMG_6918 IMG_6919

IMG_6919 IMG_6990

IMG_6991 IMG_6994

IMG_6996 IMG_6997

IMG_6999 IMG_7001