(JPMNT) Journal of Process Management – New Technologies, International Vol. 4, No.3, 2016. AND WINE TOURISM IN

Assoc. Prof. Cane Koteski, PhD University “Goce Delcev”, Faculty of Tourism and Business Logistics, „Krste Misirkov“ 10-A, 2000 Stip, Makedonija, [email protected] Assoc. Prof. Zlatko Jakovlev, PhD University “Goce Delcev”, Faculty of Tourism and Business Logistics, „Krste Misirkov“ 10-A, 2000 Stip, Makedonija, [email protected] Dragana Soltirovska, master „Franc Rozman“ 106, 1300 , Makedonija, [email protected]

Professional Paper doi:10.5937/jouproman4-11128

Abstract : Wine (Latin: vinum) is an alcoholic the country together with the sun, the food beverage obtained by the fermentation of the , and the endless natural beauty. Under the the fruit of the vine plant. In , according to legal regulations, the wine is the product obtained old storytellers who will meet the exclusively by full or partial fermentation of fresh plantations Vineyard biggest secret of taste grapes, clove or not, or of must. The of from Macedonia's sun to the region transformation of grapes into wine is called of Central Macedonia gives its specificity of vinification. The science of wine is called oenology. each grape. When you start from Veles to In some other parts of the world, the word wine can be true of alcohol obtained from other types of fruit. Kavadarci, , to These wines are referred to as fruit wines, or wear a you through vineyards and name by which the fruit is used for obtaining them flooding large and small wineries that very (for example apple wine). Wine tourism is a type of authentic way with its architecture tell tourism that involves visiting wineries, tasting, story. In Macedonia in the consumption and purchase of wine, usually directly from the manufacturer. This type of tourism includes last ten years intensively developed and visits to wineries, vineyards and restaurants famous wine tourism with small wineries around the for special local wines, as well as organized wine original atmosphere you back to the past and tours, visits to wine festivals and other special events. tradition of enjoying wine story. Of the Many wine regions around the world to promote this capital until south of the country tourism because it affects very positively to the local economy. In these regions, viticulture and hospitality already are functioning real small oasis with organizations have spent significant resources over wine houses, wineries and gorgeous several- the years for the promotion of wine tourism. Wine offer for lovers of pleasure and tasting of tourism in my country is respected, but strong wines and authentic Macedonian food. Who growth. once seen Macedonia must remember the Key words : wine, oenology, tourism, wineries, taste of the wines from this country and the promote. irresistible charm of these areas. Some of Introduction Macedonian wineries working intensively in this direction. Wineries in its offer includes The story of the Macedonian wine is a accommodation in their facilities to attract story with countless characters, tastes and tourists who want to experience something secret recipes that traditionally for centuries different in this aspect. While staying in one from generation to generation. "It is a story of the apartments at one of the wineries, that knows no beginning or end" - this is a nearly every part of which is connected with statement of Macedonian winemakers who the production of wine grape cultivation, are very proud of their tradition of icing of packaging, sorting and the like, it is within vineyards from many different and unique your reach and you fully comprehend the varieties and manufacture of wines. process of creating a new wine. Macedonian wine is one of the symbols of

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Some of Macedonian wineries have a We can list other types of wines: still rich and long history. At that point, you can and sparkling wine, dry wine, semi-dry, really experience something different apart semi-sweet and sweet wines, table wines, from the already routine vacation that wines strengthened etc. includes beach and lake / sea. 1.2 How to serve wine 1. Macedonian wine Proper temperature of serving wine Macedonia has a rich wine history. will undoubtedly improve its taste and During the time of Philip II and Alexander smell. Excessively chilled wine loses its the Great, the members of the Macedonian aroma and taste and insufficiently cooled royal dynasty had known as great lovers of wine uncomfortable drinking, primarily wine. This tradition continued during the due to excessive evaporation of the alcohol Roman Empire where Macedonia was one covers all odors and changing the of the most important wine regions of the characteristics of the wine. empire. Also significance of the wine is kept during the penetration of , - Red wine is served at a temperature of 16 when almost all Orthodox ° C to 18 ° C ceremonies conducted in churches wine is - White wine is served at a temperature of part of the tradition. Today Macedonia has 12 ° C to 14 ° C 24,000 hectares of vineyards and annually Macedonian wineries produce about - Rose wine served at a temperature of 10 ° 236,000 tons of grapes, which is equal to C to 12 ° C 220 million liters, putting the country in - Sparkling wine is served at a temperature 25th place in the world. The official of 8 ° C to 10 ° C domestic consumption is more than 10 million gallons that only 5% of Serving of wine is made in wine Macedonian wine production is used for glasses. There are basically 4 types of wine domestic consumption. glasses, for the red, white, sparkling and dessert wine. Wine glass must be clean and 1.1 Classification of wine thin glass without engravings. The bracket height is different and it is determined how Wine in many ways is a complex brew. much heat the wine over the hand. The The method of its manufacture, glass must be of greater volume, so for combinations of different grape varieties, example, if the glass Pour 150 ml wine, its the richness of aromas and flavors that volume should be at least 300 ml. develop in the glass, the complexity of factors that influence the development of 2. Wine tourism the characteristics of the wine ... and many other reasons make wine only liquor, while Wine tourism = + wine industry + explaining and our fascination with it. The tourism. Wine tourism is a complex biggest division is: phenomenon: culturally authentic occasion for festivals dedicated to wine affects the - White wine - produced from white wine architecture of the , educational, grape varieties romantic. - Red wine - produced from red wine grape - "Wine tourism is visiting vineyard, varieties wineries, wine festivals and exhibitions are - Rose wine - produced from red wine organized in order for recreation" grape varieties, but in the production (Johanson, 1997). process there is limited contact between the juice and skins of grape

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- Wine tourism - "Visiting vineyard, 2.2 Wine regions in Macedonia wineries, wine festivals, wine exhibitions in the wine tasting and / or sightseeing, According to climate characteristics and wine regions are the primary motives" EU classification, Republic of Macedonia (Hall et al, 2000). is considered as III-C-b area for growing vines and adopted oenological rules Wine Tour includes: food and wine, governing this area. The main feature of enjoying the environment, living or this area is that guilt can have extended recreation, many cultural, natural acidification, but not to enrich, which and other activities that are available in the corresponds to the law and current practice wine regions. Economic and social of winemaking in the country. benefits of wine tourism, an increased number of visitors (domestic and foreign) In Macedonia there is a wine-growing coming several times, extended holidays area, which geographically can be divided and increased spending of visitors into three regions: increased satisfaction among visitors due • valley, is Central Region to increased entrepreneurship to tourists, (Povardarie viticultural area) - covers increased demand for sales of wine "from about 83% of total production, the basement". • West (Pelagonia-Polog region) - 2.1 Wine tourists covers 13% of production and • Eastern Region (former Pcinja- Wine tourists are visiting the vineyard, Osogovo viticultural area) - includes wineries, wine festivals and wine shops in 4% of total production. order to rest. Wine tourists can be divided into three categories according to incentive The three regions are divided into 16 / pending: sub-regions (vineyards) are characterized with different production conditions and - Random or curious wine tourists different intensity of production. The largest production of wine grapes and wine - Interested wine tourists takes place in the Tikves region. Tikves - Committed wine tourists covers all areas suitable for cultivation of wine grapes in Kavadarci, Negotino and Motivation wine consumer may be: Demir gate, as well as parts of and wine tasting, learn something new about Veles. The climatic conditions in the wine, to be in a rural environment, to enjoy region allow successful cultivation of wine the beauty of vineyard, learn about grape varieties in all stages of ripening of culinary tourism, have fun, appreciate and the grapes. The main varieties grown in the architecture and to know eco tourism etc. region are red Vranac, , , , Kadarka, white Services in wine tourism: tourists , Belan, Muscat, , expect full sensory experience, new , Semilon, Smederevka, knowledge for a particular region, and an Rkaceteli, Muscat Ottonel, Temjanika, opportunity for relaxation; attention to Zilavka and rosé Stanushina. accommodation, restaurants, hospitality, value, quality, attraction and many 3. Wineries in Macedonia activities and information available; recommendations from the owners of The proud Macedonians for centuries wineries. used the extremely fertile soil and favorable climatic conditions for the cultivation of high quality red and white grape varieties.

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Fresh and harmonious white grape Conclusion varieties and fruity aroma of red wines due to different altitudes where they are Wine in Macedonia has a long tradition vineyard. Environmental clean and history. For foreign tourists to be environment provides an opportunity aware, that Macedonia can taste quality Macedonian Ecological grape sprayed only wines it requires promotional material that 4 times in year. Macedonia has about 50 will highlight the features of the wineries, but I will write for one of them. Macedonian wine and at the same moment and beauties of Macedonia as a tourist 3.1 Popova Kula winery destination. All wineries are investing in all aspects of the marketing mix and Popova Kula winery, located near the together with the Government of Kapija canyon is the winery which Macedonia are trying to promote changed the concept of wine tourism in the Macedonian wine. Macedonia is a country country and has managed to merge wine with great potential for development of and wine tourism in a project unique to this tourism. Some of Macedonian Macedonia. The winery itself is a wineries have a rich and long history. At greenfield investment and invention of that point, you can really experience Jordan Trajkov, the current director and something different apart from the already founder. Popova Kula is situated in a routine vacation that includes beach and beautiful building that consists of a lake / sea. Based on the fact that we have modern winery, hotel, tasting rooms, the ideal climate and soil conditions, restaurant, gift shop and more recently, vineyards in excellent condition that and a conference room. Construction produce high quality grapes and have began in 2004, and in August 2005 was the investments and private initiative we first harvest, and has since started to make believe that Macedonian wine will become their wine. In early 2009 the construction recognized and demanded by consumers of was over, when they are open and the hotel wine worldwide. I invite you to try and restaurant. The capacity of the winery Macedonian wine and a wine tour around is 650,000 liters, but current production is the country. I am sure that you will be between 100,000 and 150,000 liters. The amazed. wines are made from grapes obtained partly from their own vineyards References surrounding the winery. Popova Kula owns 9 ha with "old" vineyards and 14 Jakovlev, Z., Angelkova, T., "Leisure and hectares of newly-bought and planted alternative tourism", UGD Stip FTBL Gevgelija vineyards. Stanushina a variety grape is (2011) indigenous to Macedonia, and this winery Koteski, C., "A Survey of the tourism market, is "responsible" for promoting the authorized lectures for internal use", Stip-Gevgelija forgotten wine variety, as a sign of (2011) recognition of the winery. About two- thirds of their production going for export. Jakovlev, Z., "Animation in tourism", UGD Stip The main destinations are: Belgium, FTBL Gevgelija (2011) Bosnia, Czech Republic, Germany, Phillimore, J., Goodson, L., Qualitative research in Netherlands, Poland, , Switzerland, tourism, Routledge (2004) and Hong Kong, the US and Australia. www.popovakula.com Popova Kula winery has five lines of wines: Classic, Demir Kapija, Reserve, www.vino.mk Stanushina and Perfect Choice.

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