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2019 Q1 Superdata State of the XR Industry Webinar Deck Please visit hps://youtu.be/4PRWPO366BQ for the full recording of the webinar STATE OF THE XR INDUSTRY Q4, FEBRUARY 2019 | © 2019 SuperData, A Nielsen Company. All rights reserved. STATE OF THE XR INDUSTRY MAY 2019 STATE OF THE XR INDUSTRY Q1, MAY 2019 | © 2019 SuperData, A Nielsen Company. All rights reserved. Who we are STEPHANIE LLAMAS CARTER ROGERS VP, Research & Strategy Principal Analyst Head of XR [email protected] [email protected] @XRSteph @CarterRog B3 STATE OF THE XR INDUSTRY Q1, MAY 2019 | © 2019 SuperData, A Nielsen Company. All rights reserved. @_SuperData | @XRSteph | @CarterRog What we do We collect POS transaction data on 190M unique consumers from partners For more information, visit to provide market intelligence on games superdataresearch.com and interactive media. Partners include: or email [email protected] • Payment Providers • Publishers • Stakeholders B4 STATE OF THE XR INDUSTRY Q1, MAY 2019 | © 2019 SuperData, A Nielsen Company. All rights reserved. @_SuperData | @XRSteph | @CarterRog How we do it The XR Data Network is the first industry collaboration to quantify and For more information, visit validate the global XR market. superdataresearch.com • Partners include headset makers, developers or email [email protected] and ad networks • Partners get ongoing insights and data to improve strategy • Reviewing applications now B5 STATE OF THE XR INDUSTRY Q1, MAY 2019 | © 2019 SuperData, A Nielsen Company. All rights reserved. @_SuperData | @XRSteph | @CarterRog What we offer Our products include quarterly data subscriptions, custom reports, syndicated For more information, visit one-off reports superdataresearch.com • Dynamic Markets, Explained or email [email protected] • Consumer Thinking, Doing, Buying • Industry-Standard Methodology B6 STATE OF THE XR INDUSTRY Q1, MAY 2019 | © 2019 SuperData, A Nielsen Company. All rights reserved. @_SuperData | @XRSteph | @CarterRog The Immersive Market Immersive technology consumer and enterprise revenue: 2018-2022 Virtual reality $20B Mobile augmented reality Augmented/Mixed reality headsets $15B 2018 $10B $5.9B XR market $5B $3.3B $1.8B $0.8B Hardware $0B So`ware 2018 2019 2020 2021 2022 B7 STATE OF THE XR INDUSTRY Q1, MAY 2019 | © 2019 SuperData, A Nielsen Company. All rights reserved. @_SuperData | @XRSteph | @CarterRog The Immersive Market Immersive technology consumer and enterprise revenue: 2018-2022 Virtual reality $20B Mobile augmented reality Augmented/Mixed reality headsets $15B 2019 $9.7B $10B XR market $4.9B $5B $3.3B $3.3B $1.8B $0.8B $1.5B Hardware $0B So`ware 2018 2019 2020 2021 2022 B8 STATE OF THE XR INDUSTRY Q1, MAY 2019 | © 2019 SuperData, A Nielsen Company. All rights reserved. @_SuperData | @XRSteph | @CarterRog Virtual Reality Headsets Sell-through shipments: 2018 HTC VIVE Focus 0.1M HTC VIVE 0.3M Oculus Ri 0.4M Samsung Gear VR 0.6M Oculus Go 1.0M PSVR 1.6M B9 STATE OF THE XR INDUSTRY Q1, MAY 2019 | © 2019 SuperData, A Nielsen Company. All rights reserved. @_SuperData | @XRSteph | @CarterRog Virtual Reality Headsets Sell-through shipments: Q1 2018-Q1 2019 1,000K 750K 500K PSVR 250K Oculus Go Samsung Gear VR Oculus Ri HTC VIVE Windows 0K HTC VIVE Focus 2018 Q1 2018 Q2 2018 Q3 2018 Q4 2019 Q1 B10 STATE OF THE XR INDUSTRY Q1, MAY 2019 | © 2019 SuperData, A Nielsen Company. All rights reserved. @_SuperData | @XRSteph | @CarterRog Oculus Ri S and Oculus Quest New headsets entering the XR market in 2019 B11 STATE OF THE XR INDUSTRY Q1, MAY 2019 | © 2019 SuperData, A Nielsen Company. All rights reserved. @_SuperData | @XRSteph | @CarterRog Nintendo Labo VR New headset entering the XR market in 2019 B12 STATE OF THE XR INDUSTRY Q1, MAY 2019 | © 2019 SuperData, A Nielsen Company. All rights reserved. @_SuperData | @XRSteph | @CarterRog Virtual Reality SoXware So`ware revenue: 2018 Educaon 2% Social media 2% Video & entertainment media 3% Interacve media 10% Games Worldwide 37% VR soXware revenue $1.0B 2018 Locaon-based entertainment 43% B13 STATE OF THE XR INDUSTRY Q1, MAY 2019 | © 2019 SuperData, A Nielsen Company. All rights reserved. @_SuperData | @XRSteph | @CarterRog Locaon-based entertainment VR So`ware revenue: 2018 Other* 15% Worldwide revenue Custom 25% $413M PC VR 2018 60% * Other segment includes standalone VR, console VR, premium mobile VR and light mobile VR B14 STATE OF THE XR INDUSTRY Q1, MAY 2019 | © 2019 SuperData, A Nielsen Company. All rights reserved. @_SuperData | @XRSteph | @CarterRog Locaon-based entertainment VR So`ware revenue: 2018 vs. 2022 PC VR 24% Other* Custom 15% Worldwide 40% revenue Worldwide revenue $937M Custom 2022 25% $413M PC VR 2018 60% Other* 36% * Other segment includes standalone VR, console VR, premium mobile VR and light mobile VR B15 STATE OF THE XR INDUSTRY Q1, MAY 2019 | © 2019 SuperData, A Nielsen Company. All rights reserved. @_SuperData | @XRSteph | @CarterRog Virtual Reality SoXware So`ware revenue: 2018 vs. 2022 Locaon-based entertainment 20% Educaon 2% Interacve media Social media 6% 2% Worldwide Educaon Video & entertainment media 2% 3% VR soXware revenue Social media Interacve media 2% 10% Games $4.7B Video & entertainment Worldwide 37% VR soXware 2022 media 2% revenue $1.0B 2018 Games 67% Locaon-based entertainment 43% B16 STATE OF THE XR INDUSTRY Q1, MAY 2019 | © 2019 SuperData, A Nielsen Company. All rights reserved. @_SuperData | @XRSteph | @CarterRog Enterprise VR Supply & Demand Share of worldwide enterprise VR developers working in each sector, Q1 2019 Supply 50% 34% 29% 31% 25% 25% 24% 22% 4% AEC & Retail Educaon Healthcare/ Manufacturing & Auto & Travel & Government/ Other Design medicine Industrial Transport leisure Military engineering Demand 37% 19% 11% 8% 7% 6% 4% 7% 7% AEC & Retail Educaon Healthcare/ Manufacturing & Auto & Travel & Government/ Other Design medicine Industrial Transport leisure Military engineering B17 STATE OF THE XR INDUSTRY Q1, MAY 2019 | © 2019 SuperData, A Nielsen Company. All rights reserved. @_SuperData | @XRSteph | @CarterRog Nielsen’s Enterprise Soluon Nielsen’s SmartStore uses immersive reality to help stores make faster, smarter and more shopper-centric decisions SMARTSTORE is the next- generaon Immersive Reality Shopper tool which brings together a unique smart integraon of store planning, merchandising and markeng, underpinned by rich shopper research and embedded analycs. B18 STATE OF THE XR INDUSTRY Q1, MAY 2019 | © 2019 SuperData, A Nielsen Company. All rights reserved. @_SuperData | @XRSteph | @CarterRog Enterprise AR/MR Supply & Demand Share of worldwide enterprise AR/MR developers working in each sector, Q1 2019 Supply 51% 41% 40% 40% 34% 33% 25% 25% 7% AEC & Retail Educaon Healthcare/ Manufacturing & Auto & Travel & Government/ Other Design medicine Industrial Transport leisure Military engineering Demand 33% 15% 16% 18% 9% 12% 8% 8% 4% AEC & Retail Educaon Healthcare/ Manufacturing & Auto & Travel & Government/ Other Design medicine Industrial Transport leisure Military engineering B19 STATE OF THE XR INDUSTRY Q1, MAY 2019 | © 2019 SuperData, A Nielsen Company. All rights reserved. @_SuperData | @XRSteph | @CarterRog XR Investment Forecasted fundraising totals for companies working in AR/MR and VR Venture investments in XR AR/MR total $1.8B VR total $1.2B $0.6B $0.0B 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 B20 STATE OF THE XR INDUSTRY Q1, MAY 2019 | © 2019 SuperData, A Nielsen Company. All rights reserved. @_SuperData | @XRSteph | @CarterRog Mobile Augmented Reality Audience: 2015-2020 2.0B 1.7B 1.5B 1.4B 1.1B 1.0B 0.6B 0.5B 0.5B 0.3B 0.0B 2015 2016 2017 2018 2019 2020 B21 STATE OF THE XR INDUSTRY Q1, MAY 2019 | © 2019 SuperData, A Nielsen Company. All rights reserved. @_SuperData | @XRSteph | @CarterRog Mobile Augmented Reality Audience: 2015-2020 TikTok 2.0B 1.7B 1.5B 1.4B 1.1B 1.0B 0.6B 0.5B 0.5B 0.3B 0.0B 2015 2016 2017 2018 2019 2020 B22 STATE OF THE XR INDUSTRY Q1, MAY 2019 | © 2019 SuperData, A Nielsen Company. All rights reserved. @_SuperData | @XRSteph | @CarterRog Mobile Augmented Reality Most popular app categories Social media apps 84% Online shopping apps 41% AR games 34% AR media apps 15% Ulity apps 11% B23 STATE OF THE XR INDUSTRY Q1, MAY 2019 | © 2019 SuperData, A Nielsen Company. All rights reserved. @_SuperData | @XRSteph | @CarterRog Mobile Augmented Reality Audience demographics Mobile AR Average Average annual users 54% 46% 33 age $57K income Non-AR Average Average annual users 46% 54% 46 age $49K income B24 STATE OF THE XR INDUSTRY Q1, MAY 2019 | © 2019 SuperData, A Nielsen Company. All rights reserved. @_SuperData | @XRSteph | @CarterRog Mobile Augmented Reality Adversing reach No 26% No 36% Ad viewers Share who who share see AR ads content Yes 64% Yes 74% B25 STATE OF THE XR INDUSTRY Q1, MAY 2019 | © 2019 SuperData, A Nielsen Company. All rights reserved. @_SuperData | @XRSteph | @CarterRog Mobile AR soXware Mobile AR so`ware revenue by segment Games Other $0.9B $0.9B $7.0B $0.8B $0.8B $0.6B $5.2B $7.0B $0.4B $0.6B $3.8B $5.2B $0.4B $0.3B $2.9B $3.8B $2.9B $0.3B $0.0B $0.1B $1.5B $0.1B $0.0B $1.5B $0.5B $0.4B $0.9B $1.0B 2016 2017 2018 2019 2020 2021 2022 B26 STATE OF THE XR INDUSTRY Q1, MAY 2019 | © 2019 SuperData, A Nielsen Company. All rights reserved. @_SuperData | @XRSteph | @CarterRog The Immersive Market Immersive technology consumer and enterprise revenue: 2018-2022 2022 $32.5B XR market Virtual reality $20B Mobile augmented reality Augmented/Mixed reality headsets $15B $13.7B $11.1B $10.9B $10B $7.7B $7.9B $7.9B $6.0B $4.9B $5B $4.5B$4.2B $3.3B $3.3B $1.8B $0.8B $1.5B Hardware $0B So`ware 2018 2019 2020 2021 2022 B27 STATE OF THE XR INDUSTRY Q1, MAY 2019 | © 2019 SuperData, A Nielsen Company. All rights reserved. @_SuperData | @XRSteph | @CarterRog GET IN TOUCH Peter Gao Sr. Business Development Manager [email protected] www.superdataresearch.com @_SuperData B28 STATE OF THE XR INDUSTRY Q1, MAY 2019 | © 2019 SuperData, A Nielsen Company.
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