Moving Into the Future
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DIGITAL EDUCATION TO SOUTH AFRICA Moving into the future PRINT, THE YEAR DIGITAL OR THAT WAS SOMEWHERE INBETWEEN? TODAY’S BUSINESS, THE TOMORROW HUMAN FACTOR Q1 | 2016 EDITOR’S NOTE PEARSON elcome to Pearson, Executive producer South Africa’s first ever Zodwa Pakade internal magazine written Editor especially for you. We Ursula Ndhlovu Wthought we’d end off 2015 with an overview of This publication was produced on the different developments in each key business behalf of Pearson by ITWeb. area as well as a peek into the various business ITWeb units’ plans to attain their objectives for the Publisher year to come. Jovan Regasek Within the pages of this publication, Pearson Editorial director South Africa CEO Riaan Jonck talks about the Ranka Jovanovic group successes of 2015 and the great strides Project editor that Pearson South Africa intends to make Alison Job in 2016. As the way that people consume Contributing writers Alison Job, Chana Boucher, information evolves, Pearson keeps pace by Joanne Carew, James Francis, constantly updating the way that we deliver Lesley Stones, Monique Verduyn knowledge to learners. Our striving to remain Copy editor Patricia Czakan at the forefront of trends assures Pearson’s position as a leading education provider in Design Infiltrate Media South Africa, and indeed the world. Cover design We take a look at the trends and insights Zack Hoosen that Pearson is seeing on the frontline of Photography Learning Services, and how these are being Karolina Komendera, Sean Wilson implemented in learning materials as well as Sales director Robert Mace within the company itself. [email protected] The article about Human Resources at Business development director: Print Pearson South Africa outlines the changes that Caryn Berman the company has undergone over the past year [email protected] and how the restructuring is for the ultimate Production manager Sindiso Khupe good of the business. Digital development There’s also discussion around the Marko Belic, Ana Golijanin, #feesmustfall campaign and the impact that Nebosja Knezevic, Stevan Srdic, it had on the MGI and CTI campuses. The Nenad Marjanovic campaign resulted in a rethink about how fees All of the above hinge off Sales, and the past year Subscription manager Carrie-Ann Waldeck would be structured for 2016, and this article has seen increasing focus on customer satisfaction, [email protected] explains the thinking behind this. key to which is ongoing interaction with customers We move on to take a look at the policy to establish exactly what they want and need. Our Published by ITWeb limited www.itweb.co.za space that Pearson South Africa operated success over the past year is testimony to the in during 2015, and the role that Corporate 326 Rivonia Boulevard, Rivonia, 2128 success of this strategy, which is expected to stand PO Box 2785, Rivonia, 2128 Affairs played in addressing the key issues Sales in good stead into 2016. Tel: +27 (0) 11 807-3294 that arose. There’s also discussion around the We’ve also dedicated six pages to Seen on the Fax: +27 (0) 11 807-2020 impact that these had on our customers and scene, a social section. This is largely a visual feature Printing partners, and how this was managed. with photographic and brief editorial coverage of Paarl Media Paarl The past year was a difficult one financially key Pearson events, showing our colleagues at their for Pearson South Africa, but the Finance and best and having fun. Also featuring colleagues is In Copyright © 2015 by Pearson. All Operations business unit implemented cost the spotlight, which profiles several Pearson South rights reserved. No part of this publication may be reproduced or streamlining measures that bode well for the Africa employees and tells readers a little bit more distributed in any form or by any company in 2016. about them and their lives. means, or stored in a database or retrieval system, without the Technology is core to everything that We hope that you enjoy reading about our prior written permission of the Pearson does, and the Technology business company. published. Opinions expressed in this publication are not necessarily saw 2015 as a watershed year, with great things those of the editors or publishers. to come in 2016 that will enable even better Ursula Ndhlovu delivery of content to learners. Editor Pearson 2016 1 THE YEAR THAT WAS The way that society consumes 4information is steadily changing from printed materials to electronic, and Pearson is also continually evolving. By Lesley Stones PRINT, DIGITAL OR SOMEWHERE INBETWEEN? 6The delivery of education materials is caught in a gap between the physical and the virtual worlds. By Lesley Stones THE HUMAN FACTOR It’s often said that a business is only 8as good as its people, so for the company to move forward this vital asset needs to be managed properly. Enter Human Resources. By Chana Boucher CONTENTS A YEAR OF LANDMARKS AND LESSONS 10 National strikes that recently disrupted universities across the country had little impact on the higher education institutes run by Pearson South Africa. By Lesley Stones TODAY’S BUSINESS, IN THE SPOTLIGHT TOMORROW Pearson South Africa asks 12 The only thing that is 20 some of its staffers five constant, is change. simple questions. By Alison Job HIGHS AND LOWS AND COMPETITION PAGE 2016 Enter our competition 14 It’s been a difficult year for 22 and win an exciting prize Pearson, but ongoing cost reduction sponsored by Vodacom. and operational streamlining bode well for the future. By Monique Verduyn A TECHNOLOGY SOCIAL SCENE WATERSHED A visual representation 16 2015 had its share of victories 23 of some of the events and challenges, yet the year may also attended by Pearson South Africa be a watershed in the company’s over the past year. technology-powered future. By James Francis CUSTOMER SERVICE PAYS OFF 18 Creating customer value, satisfaction and loyalty is central to a solid sales strategy. By Monique Verduyn GROUP OVERVIEW Photography by Sean Wilson he past year has been a Riaan Jonck, chief executive officer, challenging one with a Pearson South Africa slow-down in K12 orders at a provincial level, according Tto Riaan Jonck, CEO of Pearson South Africa. “We have, however, made significant strides in getting closer to the provinces and understanding the causes of this slowdown. The mooted one- textbook policy led to a reluctance in provinces putting in top-up orders and instead settling outstanding debt and moving budgets into teacher salaries. “Even in this tough market environment, our market share has remained constant and we retained our market leader position.” A DIGITAL STRATEGY Pearson South Africa’s digital strategy was firmly cemented by several projects in 2015. Every government-approved textbook that Pearson South Africa prints is now available digitally. They are device-agnostic and can be used on any platform. They also have embedded features to make the content far richer. Science books, for example, have videos embedded to show the results of mixing chemicals together, or a 3D image of the heart so students can zoom in and follow the blood vessels. Since maths, science and English literacy are the core subjects that prepare students for their entire lives, Pearson South Africa is focusing on THE YEAR that content first. Its Learning Services Business introduced the Vuma Literacy Project in 2015, designed to get students THAT WAS literate in their own language before they transition to English. The books are aimed at grades 1-5, to catch young The way that society consumes information brains early, and are available in print or in digital format for those schools is steadily changing from printed materials to equipped to use them. electronic, and Pearson is also continually evolving. Vuma books come in English, Zulu and Xhosa, and all 11 official languages Written by Lesley Stones will be covered, most of them within three years. 4 Pearson 2015 ASSESSING KNOWLEDGE too late to intervene with extra tuition. in which the organisation could improve Another development in 2015 was Proof of concept trials for Pulse in some their experience. The list mainly covered Pearson’s Test and Improve Programme. Gauteng and Kwazulu-Natal schools have softer issues such as requesting sporting This focuses on maths and uses flash shown encouraging results, and Pearson is fixtures with public universities, so that is cards to test whether a pupil’s knowledge working with the Department of Education being arranged. is up to the required standard for their to develop a national strategy to roll it out to grade. Intervention material to boost any school with the facilities to handle it. LOOKING FORWARD their skills is available if the tests highlight “We’ll intensify our execution of the B-BBEE any specific weaknesses. IMPROVED LEARNER OUTCOMES strategy as the Amended Codes of Good The tests are being introduced for grades To prove that digital learning works, 2015 Practice are introduced,” says Jonck. “This 3-4 first, when most children start learning saw every student who enrolled at a will drive the necessary transformation maths in English, which probably isn’t their Pearson Higher Education campus receive all across the business. We are further excited first language. “That’s a hurdle, so this is their books pre-loaded onto a tablet. They about the Brand project that kicks off a committed effort to make sure literacy, can submit assignments electronically and globally on 4 January 2016. maths and science are seen as a package of receive feedback online from their lecturers. “As Pearson makes the shift to becoming problems that we can address.” Test and The method isn’t only boosting student a full service education company, we’ll be Improve trials have been run in Gauteng, the outcomes, it’s also providing an excellent adjusting our structure and focus locally Free State and Kwazulu-Natal, and pupils platform to show what Pearson is have shown impressive improvements in managing to achieve, in the hope that it will their understanding of maths.