Title Advertiser/Client Product/Service Entrant Company Country A01 Consumer Goods, including FMCG and Household Products

FUEL UP TO PLAY 60 NATIONAL DAIRY MILK PRODUCTS EDELMAN, Chicago USA COUNCIL

SKYCOMIC ADIDAS ADIDAS FOOTBALL TBWA\HAKUHODO,

SHAVE SUTRA PROCTER & GILLETTE BBDO INDIA, Mumbai INDIA GAMBLE

DM50 DR MARTENS BOOTS EXPOSURE UNITED PROMOTIONS, KINGDOM

AMERICAN ROM KANDIA DULCE SNACK BV MCCANN ROMANIA ERICKSON, Bucharest

PEPSI REFRESH PROJECT PEPSICO SOFT DRINK WEBER SHANDWICK, USA Washington

RESCUING MEISO RUNNERS ADIDAS RUNNING SHOES BLUECURRENT JAPAN, JAPAN Tokyo

CHOCOGRAPHY KRAFT FOODS MARABOU PRIME PR, SWEDEN CHOCOLATE

DELAY THE WORK DAY 361 SPORTSWEAR OGILVY SHANGHAI CHINA

D.I.Y STREET BASKETBALL PEPSICO GATORADE DDB CHINA GROUP, CHINA Shanghai

A02 Healthcare and Services

UNDERSTANDING MULTIPLE SCLEROSIS GEDEON RICHTER PHARMACEUTICAL HILL & KNOWLTON, UNITED MARKETING COMPANY London KINGDOM

A03 Automotive and Transport

TRAMP A BENZ DAIMLER MERCEDES-BENZ JUNG von MATT, Hamburg

LIVE EVERY LITRE HONDA HONDA CR-V GREY LONDON

A04 Media, Arts and Entertainment

GARAGE TOUR PLAYBOY MAGAZINE GREY ARGENTINA, ARGENTINA Buenos Aires

DOKTOR PROKTOR ASCHEHOUG PUBLISHER TRY ADVERTISING AGENCY,

WEEKDAY TICKETS THE ROYAL OPERA MANON DDB STOCKHOLM SWEDEN

A05 Travel, Tourism & Leisure ATMOSPHERE YOU KNOW WHAT KULULA.COM AIRLINE COMMUNICATIONS, SOUTH AFRICA Cape Town

UNEXPECTED LUGGAGE SPANAIR CHRISTMAS SHACKLETON, Madrid SPAIN CAMPAIGN

A06 Retail and E-commerce, including Restaurants

COLONEL'S WEBER SHANDWICK, SHORT AND TWEET KFC SCHOLARS Chicago USA PROGRAM

A07 Financial Services, incl. Investor Relations and Corporate Finance

BREAK UP NATIONAL BANKING CLEMENGER BBDO AUSTRALIA BANK

GIVE 100 TL GET 125 TL BACK PRIVATE PENSION INSURANCE LEO BURNETT TURKEY SYSTEM ISTANBUL

A08 Technology and Manufacturing

SAMSUNG SMILE INDEX SAMSUNG DIGITAL CAMERAS TRAKTOR,

THE ROCKET PROJECT SONY VAIO 180LA, Santa Monica USA ELECTRONICS

MR LEE, TAILOR TO SUPERHEROES AND VILLAINS SONY DC UNIVERSE LEO BURNETT IBERIA, SPAIN PLAYSTATION ONLINE Madrid

PARALLEL LINES PHILIPS TELEVISIONS ONEVOICE, London UNITED KINGDOM WATSON IBM IBM OGILVY & MATHER, USA New York

ART ON ELECTRICAL BOXES FORTUM ENERGY COMPANY GARBERGS, Stockholm SWEDEN

SHALMOR AVNON REALITY BILLBOARD YELLOW PAGES IMAGE CAMPAIGN AMICHAY/Y&R ISRAEL INTERACTIVE TEL AVIV

A09 Charity and Not for Profit

2 MINUTE SILENCE THE ROYAL THE 2010 POPPY BURSON-MARSTELLER, UNITED BRITISH LEGION APPEAL London KINGDOM

UNDERHEARD IN NEW YORK HOMELESSNESS BBH, New York USA RESCUE MISSION AWARENESS

JEWISH OGILVY ARGENTINA, SILHOUETTES IN MEMORIAM AMIA COMMUNITY Buenos Aires ARGENTINA CENTRE

DIGITAL DEATH KEEP A CHILD AIDS AWARENESS TBWA\CHIAT\DAY, New USA ALIVE York ROMANIAN YOUNGEST HIGHEST ALTITUDE EXPEDITION WEBSTYLER, Bucharest ROMANIA MOUNTAIN SPORTS CLUB

A10 Corporate Communication

WAKE UP THE TOWN PHILIPS WAKE-UP LIGHT ONEVOICE, London UNITED KINGDOM

THE WORLD'S SMALLEST MULTINATIONAL SERVCORP SERVICED & THE HALLWAY, Redfern AUSTRALIA VIRTUAL OFFICES

BILLBOARDS TO BAGS CADBURY COMMONWEALTH DDB GROUP NEW GAMES ZEALAND, LANGUAGE LA DESPENSA BUSUU BUSUU.COM LEARNING INGREDIENTES SPAIN COMMUNITY CREATIVOS, Madrid

A11 Public Affairs

GOVERNMENT OF NATIONAL BAUMANN BER RIVNAY KOSOVO - THE YOUNG EUROPEANS KOSOVO BRANDING SAATCHI & SAATCHI, ISRAEL Ramat Gan

STATE EDUCATION POLITICAL LOBBYING & UNITED SHINE A LIGHT ON OPPORTUNITY DURAND ACADEMY (SCHOOL) MEDIA RELATIONS KINGDOM (PLMR), London

A12 Public Sector

GLOBAL SEARCH CHENG DU APEX CHENGDU PAMBASSADOR CHENGDU FOR OGILVY BRAND CHINA GOVERNMENT PAMBASSADOR MARKETING CONSULTING

JAPAN MARITIME ARMED FORCES SALUTE TRAINER SELF DEFENSE RECRUITMENT HAKUHODO, Tokyo JAPAN FORCES

ART ON THE CROSSWALK CURITIBA CITY ROAD SAFETY MASTER, Curitiba BRAZIL HALL

A13 Internal Communications

SHANGRI-LA INTERNAL OGILVY & MATHER, INSIDE OUT HOTELS AND COMMUNICATIONS Hong Kong HONG KONG RESORTS

THE OUTSTANDING COMPETITOR ALLIANZ UK EMPLOYEE PRISM, London UNITED COMMUNICATION KINGDOM

A14 Corporate Responsibility

TXTNG & DRIVING... IT CAN WAIT AT&T AT&T AT&T, Dallas USA

NAVER TALENT DONATION NHN DONATION NHN CORPORATION, KOREA CAMPAIGN Seongnam

SMALL BUSINESS SATURDAY AMERICAN AMERICAN DIGITAS, Boston USA EXPRESS EXPRESS

TAXI DRIVERS' UNIVERSITY GM COLMOTORES CHEVROLET SANCHO BBDO, Bogotá COLOMBIA

ANHEUSER-BUSCH DEL CAMPO NAZCA THE BEST EXCUSE EVER INBEV ALCOHOL SAATCHI & SAATCHI, ARGENTINA Buenos Aires

THE RAINBOW PROJECT ASIAN TIGERS MOVING COMPANY JWT SHANGHAI CHINA

A15 Environmental PR

A NEW WARRIOR GREENPEACE RAINBOW DDB PARIS FRANCE WARRIOR WEBSITE A16 Crisis and Issue Management

NEW ORLEANS GULF OIL SPILL WEBER SHANDWICK, NOT SO EASY IN THE BIG EASY CONVENTION & CRISIS CAMPAIGN New York USA VISITORS BUREAU

THE NEW AFLAC DUCK VOICE AFLAC INSURANCE THE KAPLAN THALER USA GROUP, New York

B01 Best Use of Digital PR

UNDERSTANDING MULTIPLE SCLEROSIS GEDEON RICHTER PHARMACEUTICAL HILL & KNOWLTON, UNITED MARKETING COMPANY London KINGDOM

A NEW WARRIOR GREENPEACE RAINBOW DDB PARIS FRANCE WARRIOR WEBSITE

LIVING CHRISTMAS CARDS THE SWEDISH DIGITAL POSTCARD ÅKESTAM HOLST, SWEDEN POST Stockholm

PHOTOSHOOTING WWF SIBIRIAN TIGER LEO BURNETT RUSSIA PROTECTION MOSCOW, Moscow

B02 Best Use of Social Media

RIO DE JANEIRO PUBLIC POLICY FSB COMUNICAÇÕES, SOCIALPEACE STATE INITIATIVES Rio de Janeiro BRAZIL GOVERNMENT

KLM SURPRISE KLM AIRLINE BOONDOGGLE, THE

UNDERHEARD IN NEW YORK NEW YORK CITY HOMELESSNESS BBH, New York USA RESCUE MISSION AWARENESS

REAR VIEW GIRLS LEVI STRAUSS & CURVE ID JEANS COLENSO BBDO, NEW ZEALAND CO Auckland

STREET ART VIEW RED BULL GOOGLE STREET LODUCCA, Sao Paulo BRAZIL VIEW

BRAND ANTI-COUNTERFEIT- FAKE IT ALL PROTECTION LEO BURNETT BEIRUT LEBANON GROUP AWARENESS

FONDO BBDO ARGENTINA, ONE WINE, 1000 CONVERSATIONS VITIVINICOLA DE WINE Buenos Aires ARGENTINA MENDOZA

DIGITAL DEATH KEEP A CHILD AIDS AWARENESS TBWA\CHIAT\DAY, New USA ALIVE York

SKANKPLAY SKANK SKANK'S NEWEST DONTRYTHIS, São Paulo BRAZIL SONG

FLIP YOUR PROFILE CISCO CONSUMER FLIP VIDEO DDB SINGAPORE PRODUCTS

SPANAIR AND THE VOLCANIC ASH CRISIS SPANAIR VOLCANIC ASH SHACKLETON, Madrid SPAIN CRISIS

PRESERVE CRUCITAS PRESERVE PLANET TWITTER BIRD HOUSE RAPP, San José COSTA RICA

B03 Best Use of Live Events, Stunts and or Celebrity Endorsement

REVELATIONS SAMSUNG SAMSUNG 9000 HENRY CONSEIL, Paris FRANCE ELECTRONICS SERIES LED TV

KINECT LAUNCH MICROSOFT KINECT FOR XBOX EDELMAN, New York USA 360

THE 250KM WAVE KYUSHU RAILWAY BULLET TRAIN DENTSU, Tokyo JAPAN COMPANY

THE MESSIAH ADIDAS ADIDAS FOOTBALL TBWA\LONDON UNITED KINGDOM

WATSON IBM IBM OGILVY & MATHER, USA New York

BAVARIA DUTCHDRESS BAVARIA BEER SELMORE CREATIVE THE AGENCY, Amsterdam NETHERLANDS

SAVE THE BEACH HOTEL GMODELO EUROPA CORONA BEER JWT, Madrid SPAIN

DOKTOR PROKTOR ASCHEHOUG PUBLISHER TRY ADVERTISING NORWAY AGENCY, Oslo

WATER MARK DIAGEO BUNDABERG RUM LEO BURNETT AUSTRALIA

GUANGZHOU DESPAIR WHIRLPOOL YANGAI SPECIAL AUTISM LEO BURNETT, Hong HONG KONG CHILDREN AWARENESS Kong PARENT CLUB

THE BRITISH HEART DESEASE UNITED ANGINA MONOLOGUES HEART AWARENESS GREY LONDON KINGDOM FOUNDATION TASK FORCE ON SHALMOR AVNON WOMEN FOR SALE ATZUM HUMAN AMICHAY/Y&R ISRAEL TRAFFICKING INTERACTIVE TEL AVIV

HUAXIA ANIMAL WILDLIFE DDB CHINA GROUP, SPOKES ANIMAL PROTECTION CONSERVATION Shanghai CHINA FOUNDATION AWARENESS

B04 Best use of Broadcast

RELIANCE MEDIA MUDRA SILENT NATIONAL ANTHEM WORKS CINEMAS COMMUNICATIONS, INDIA Mumbai SHALMOR AVNON GET TESTED PROJECT AIDS TASK FORCE AIDS AWARENESS AMICHAY/Y&R ISRAEL INTERACTIVE TEL AVIV

B05 Best Use of Sponsorship

TOKYO MARATHON SPECIAL BANANA DOLE JAPAN LAKATAN BANANAS DENTSU Y&R, Tokyo JAPAN

THE HEART OF PUERTO RICO PEPSICO GATORADE JWT SAN JUAN PUERTO RICO

B06 Best Launch or Re-launch

SHAVE SUTRA PROCTER & GILLETTE BBDO INDIA, Mumbai INDIA GAMBLE

AMERICAN ROM KANDIA DULCE SNACK BV MCCANN ROMANIA ERICKSON, Bucharest

WATER MARK DIAGEO BUNDABERG RUM LEO BURNETT SYDNEY AUSTRALIA

B07 Best Use of Media Relations

SLURPEE UNITY TOUR 7-ELEVEN DRINK KETCHUM, Dallas USA

BREAK UP NATIONAL BANKING CLEMENGER BBDO AUSTRALIA AUSTRALIA BANK MELBOURNE

THE MEGANE EXPERIMENT RENAULT MEGANE PUBLICIS LONDON UNITED KINGDOM

DURAND STATE EDUCATION POLITICAL LOBBYING & UNITED SHINE A LIGHT ON OPPORTUNITY ACADEMY (SCHOOL) MEDIA RELATIONS KINGDOM (PLMR), London

DM50 DR MARTENS BOOTS EXPOSURE UNITED PROMOTIONS, London KINGDOM

C01 Best Integrated Campaign Led by PR

2 MINUTE SILENCE THE ROYAL THE 2010 POPPY BURSON-MARSTELLER, UNITED BRITISH LEGION APPEAL London KINGDOM

SLURPEE UNITY TOUR 7-ELEVEN DRINK KETCHUM, Dallas USA

MOHAWK ZOO CHALLENGE MOHAWK SMARTSTRAND INTERMARK GROUP, USA FLOORING CARPET

DECODE JAY-Z WITH BING BING/JAY-Z DECODE JAY-Z DROGA5, New York USA WITH BING

BRAND ANTI-COUNTERFEIT- FAKE IT ALL PROTECTION LEO BURNETT BEIRUT LEBANON GROUP AWARENESS

WATSON IBM IBM OGILVY & MATHER, USA New York

FOOD FOR THOUGHT ENTEGA RENEWABLE DDB TRIBAL GROUP, GERMANY ENERGY

THE BRITISH HEART DESEASE UNITED ANGINA MONOLOGUES HEART AWARENESS GREY LONDON KINGDOM FOUNDATION TASK FORCE ON SHALMOR AVNON WOMEN FOR SALE ATZUM HUMAN AMICHAY/Y&R ISRAEL TRAFFICKING INTERACTIVE TEL AVIV

C02 Best International PR Campaign

I SWIM WITH MARCOS UNITED NATIONS POVERTY PAGÉS BBDO, Santo DOMINICAN AWARENESS Domingo REPUBLIC

VAC FROM THE SEA ELECTROLUX GREEN RANGE PRIME PR, Stockholm SWEDEN VACUUM CLEANERS