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Title Advertiser/Client Product/Service Entrant Company Country A01 Consumer Goods, Including FMCG and Household Products Title Advertiser/Client Product/Service Entrant Company Country A01 Consumer Goods, including FMCG and Household Products FUEL UP TO PLAY 60 NATIONAL DAIRY MILK PRODUCTS EDELMAN, Chicago USA COUNCIL SKYCOMIC ADIDAS ADIDAS FOOTBALL TBWA\HAKUHODO, JAPAN Tokyo SHAVE SUTRA PROCTER & GILLETTE BBDO INDIA, Mumbai INDIA GAMBLE DM50 DR MARTENS BOOTS EXPOSURE UNITED PROMOTIONS, London KINGDOM AMERICAN ROM KANDIA DULCE SNACK BV MCCANN ROMANIA ERICKSON, Bucharest PEPSI REFRESH PROJECT PEPSICO SOFT DRINK WEBER SHANDWICK, USA Washington RESCUING MEISO RUNNERS ADIDAS RUNNING SHOES BLUECURRENT JAPAN, JAPAN Tokyo CHOCOGRAPHY KRAFT FOODS MARABOU PRIME PR, Stockholm SWEDEN SWEDEN CHOCOLATE DELAY THE WORK DAY 361 SPORTSWEAR OGILVY SHANGHAI CHINA D.I.Y STREET BASKETBALL PEPSICO GATORADE DDB CHINA GROUP, CHINA Shanghai A02 Healthcare and Services UNDERSTANDING MULTIPLE SCLEROSIS GEDEON RICHTER PHARMACEUTICAL HILL & KNOWLTON, UNITED MARKETING COMPANY London KINGDOM A03 Automotive and Transport TRAMP A BENZ DAIMLER MERCEDES-BENZ JUNG von MATT, GERMANY Hamburg LIVE EVERY LITRE HONDA HONDA CR-V GREY LONDON UNITED KINGDOM A04 Media, Arts and Entertainment GARAGE TOUR PLAYBOY MAGAZINE GREY ARGENTINA, ARGENTINA Buenos Aires DOKTOR PROKTOR ASCHEHOUG PUBLISHER TRY ADVERTISING NORWAY AGENCY, Oslo WEEKDAY TICKETS THE ROYAL OPERA MANON DDB STOCKHOLM SWEDEN A05 Travel, Tourism & Leisure ATMOSPHERE YOU KNOW WHAT KULULA.COM AIRLINE COMMUNICATIONS, SOUTH AFRICA Cape Town UNEXPECTED LUGGAGE SPANAIR CHRISTMAS SHACKLETON, Madrid SPAIN CAMPAIGN A06 Retail and E-commerce, including Restaurants COLONEL'S WEBER SHANDWICK, SHORT AND TWEET KFC SCHOLARS Chicago USA PROGRAM A07 Financial Services, incl. Investor Relations and Corporate Finance BREAK UP NATIONAL BANKING CLEMENGER BBDO AUSTRALIA AUSTRALIA BANK MELBOURNE GIVE 100 TL GET 125 TL BACK PRIVATE PENSION INSURANCE LEO BURNETT TURKEY SYSTEM ISTANBUL A08 Technology and Manufacturing SAMSUNG SMILE INDEX SAMSUNG DIGITAL CAMERAS TRAKTOR, Vienna AUSTRIA THE ROCKET PROJECT SONY VAIO 180LA, Santa Monica USA ELECTRONICS MR LEE, TAILOR TO SUPERHEROES AND VILLAINS SONY DC UNIVERSE LEO BURNETT IBERIA, SPAIN PLAYSTATION ONLINE Madrid PARALLEL LINES PHILIPS TELEVISIONS ONEVOICE, London UNITED KINGDOM WATSON IBM IBM OGILVY & MATHER, USA New York ART ON ELECTRICAL BOXES FORTUM ENERGY COMPANY GARBERGS, Stockholm SWEDEN SHALMOR AVNON REALITY BILLBOARD YELLOW PAGES IMAGE CAMPAIGN AMICHAY/Y&R ISRAEL INTERACTIVE TEL AVIV A09 Charity and Not for Profit 2 MINUTE SILENCE THE ROYAL THE 2010 POPPY BURSON-MARSTELLER, UNITED BRITISH LEGION APPEAL London KINGDOM UNDERHEARD IN NEW YORK NEW YORK CITY HOMELESSNESS BBH, New York USA RESCUE MISSION AWARENESS JEWISH OGILVY ARGENTINA, SILHOUETTES IN MEMORIAM AMIA COMMUNITY Buenos Aires ARGENTINA CENTRE DIGITAL DEATH KEEP A CHILD AIDS AWARENESS TBWA\CHIAT\DAY, New USA ALIVE York ROMANIAN YOUNGEST HIGHEST ALTITUDE EXPEDITION WEBSTYLER, Bucharest ROMANIA MOUNTAIN SPORTS CLUB A10 Corporate Communication WAKE UP THE TOWN PHILIPS WAKE-UP LIGHT ONEVOICE, London UNITED KINGDOM THE WORLD'S SMALLEST MULTINATIONAL SERVCORP SERVICED & THE HALLWAY, Redfern AUSTRALIA VIRTUAL OFFICES BILLBOARDS TO BAGS CADBURY COMMONWEALTH DDB GROUP NEW NEW ZEALAND GAMES ZEALAND, Auckland LANGUAGE LA DESPENSA BUSUU BUSUU.COM LEARNING INGREDIENTES SPAIN COMMUNITY CREATIVOS, Madrid A11 Public Affairs GOVERNMENT OF NATIONAL BAUMANN BER RIVNAY KOSOVO - THE YOUNG EUROPEANS KOSOVO BRANDING SAATCHI & SAATCHI, ISRAEL Ramat Gan STATE EDUCATION POLITICAL LOBBYING & UNITED SHINE A LIGHT ON OPPORTUNITY DURAND ACADEMY (SCHOOL) MEDIA RELATIONS KINGDOM (PLMR), London A12 Public Sector GLOBAL SEARCH CHENG DU APEX CHENGDU PAMBASSADOR CHENGDU FOR OGILVY BRAND CHINA GOVERNMENT PAMBASSADOR MARKETING CONSULTING JAPAN MARITIME ARMED FORCES SALUTE TRAINER SELF DEFENSE RECRUITMENT HAKUHODO, Tokyo JAPAN FORCES ART ON THE CROSSWALK CURITIBA CITY ROAD SAFETY MASTER, Curitiba BRAZIL HALL A13 Internal Communications SHANGRI-LA INTERNAL OGILVY & MATHER, INSIDE OUT HOTELS AND COMMUNICATIONS Hong Kong HONG KONG RESORTS THE OUTSTANDING COMPETITOR ALLIANZ UK EMPLOYEE PRISM, London UNITED COMMUNICATION KINGDOM A14 Corporate Responsibility TXTNG & DRIVING... IT CAN WAIT AT&T AT&T AT&T, Dallas USA NAVER TALENT DONATION NHN DONATION NHN CORPORATION, KOREA CAMPAIGN Seongnam SMALL BUSINESS SATURDAY AMERICAN AMERICAN DIGITAS, Boston USA EXPRESS EXPRESS TAXI DRIVERS' UNIVERSITY GM COLMOTORES CHEVROLET SANCHO BBDO, Bogotá COLOMBIA ANHEUSER-BUSCH DEL CAMPO NAZCA THE BEST EXCUSE EVER INBEV ALCOHOL SAATCHI & SAATCHI, ARGENTINA Buenos Aires THE RAINBOW PROJECT ASIAN TIGERS MOVING COMPANY JWT SHANGHAI CHINA A15 Environmental PR A NEW WARRIOR GREENPEACE RAINBOW DDB PARIS FRANCE WARRIOR WEBSITE A16 Crisis and Issue Management NEW ORLEANS GULF OIL SPILL WEBER SHANDWICK, NOT SO EASY IN THE BIG EASY CONVENTION & CRISIS CAMPAIGN New York USA VISITORS BUREAU THE NEW AFLAC DUCK VOICE AFLAC INSURANCE THE KAPLAN THALER USA GROUP, New York B01 Best Use of Digital PR UNDERSTANDING MULTIPLE SCLEROSIS GEDEON RICHTER PHARMACEUTICAL HILL & KNOWLTON, UNITED MARKETING COMPANY London KINGDOM A NEW WARRIOR GREENPEACE RAINBOW DDB PARIS FRANCE WARRIOR WEBSITE LIVING CHRISTMAS CARDS THE SWEDISH DIGITAL POSTCARD ÅKESTAM HOLST, SWEDEN POST Stockholm PHOTOSHOOTING WWF SIBIRIAN TIGER LEO BURNETT RUSSIA PROTECTION MOSCOW, Moscow B02 Best Use of Social Media RIO DE JANEIRO PUBLIC POLICY FSB COMUNICAÇÕES, SOCIALPEACE STATE INITIATIVES Rio de Janeiro BRAZIL GOVERNMENT KLM SURPRISE KLM AIRLINE BOONDOGGLE, THE Amsterdam NETHERLANDS UNDERHEARD IN NEW YORK NEW YORK CITY HOMELESSNESS BBH, New York USA RESCUE MISSION AWARENESS REAR VIEW GIRLS LEVI STRAUSS & CURVE ID JEANS COLENSO BBDO, NEW ZEALAND CO Auckland STREET ART VIEW RED BULL GOOGLE STREET LODUCCA, Sao Paulo BRAZIL VIEW BRAND ANTI-COUNTERFEIT- FAKE IT ALL PROTECTION LEO BURNETT BEIRUT LEBANON GROUP AWARENESS FONDO BBDO ARGENTINA, ONE WINE, 1000 CONVERSATIONS VITIVINICOLA DE WINE Buenos Aires ARGENTINA MENDOZA DIGITAL DEATH KEEP A CHILD AIDS AWARENESS TBWA\CHIAT\DAY, New USA ALIVE York SKANKPLAY SKANK SKANK'S NEWEST DONTRYTHIS, São Paulo BRAZIL SONG FLIP YOUR PROFILE CISCO CONSUMER FLIP VIDEO DDB SINGAPORE SINGAPORE PRODUCTS SPANAIR AND THE VOLCANIC ASH CRISIS SPANAIR VOLCANIC ASH SHACKLETON, Madrid SPAIN CRISIS PRESERVE CRUCITAS PRESERVE PLANET TWITTER BIRD HOUSE RAPP, San José COSTA RICA B03 Best Use of Live Events, Stunts and or Celebrity Endorsement REVELATIONS SAMSUNG SAMSUNG 9000 HENRY CONSEIL, Paris FRANCE ELECTRONICS SERIES LED TV KINECT LAUNCH MICROSOFT KINECT FOR XBOX EDELMAN, New York USA 360 THE 250KM WAVE KYUSHU RAILWAY BULLET TRAIN DENTSU, Tokyo JAPAN COMPANY THE MESSIAH ADIDAS ADIDAS FOOTBALL TBWA\LONDON UNITED KINGDOM WATSON IBM IBM OGILVY & MATHER, USA New York BAVARIA DUTCHDRESS BAVARIA BEER SELMORE CREATIVE THE AGENCY, Amsterdam NETHERLANDS SAVE THE BEACH HOTEL GMODELO EUROPA CORONA BEER JWT, Madrid SPAIN DOKTOR PROKTOR ASCHEHOUG PUBLISHER TRY ADVERTISING NORWAY AGENCY, Oslo WATER MARK DIAGEO BUNDABERG RUM LEO BURNETT SYDNEY AUSTRALIA GUANGZHOU DESPAIR WHIRLPOOL YANGAI SPECIAL AUTISM LEO BURNETT, Hong HONG KONG CHILDREN AWARENESS Kong PARENT CLUB THE BRITISH HEART DESEASE UNITED ANGINA MONOLOGUES HEART AWARENESS GREY LONDON KINGDOM FOUNDATION TASK FORCE ON SHALMOR AVNON WOMEN FOR SALE ATZUM HUMAN AMICHAY/Y&R ISRAEL TRAFFICKING INTERACTIVE TEL AVIV HUAXIA ANIMAL WILDLIFE DDB CHINA GROUP, SPOKES ANIMAL PROTECTION CONSERVATION Shanghai CHINA FOUNDATION AWARENESS B04 Best use of Broadcast RELIANCE MEDIA MUDRA SILENT NATIONAL ANTHEM WORKS CINEMAS COMMUNICATIONS, INDIA Mumbai SHALMOR AVNON GET TESTED PROJECT AIDS TASK FORCE AIDS AWARENESS AMICHAY/Y&R ISRAEL INTERACTIVE TEL AVIV B05 Best Use of Sponsorship TOKYO MARATHON SPECIAL BANANA DOLE JAPAN LAKATAN BANANAS DENTSU Y&R, Tokyo JAPAN THE HEART OF PUERTO RICO PEPSICO GATORADE JWT SAN JUAN PUERTO RICO B06 Best Launch or Re-launch SHAVE SUTRA PROCTER & GILLETTE BBDO INDIA, Mumbai INDIA GAMBLE AMERICAN ROM KANDIA DULCE SNACK BV MCCANN ROMANIA ERICKSON, Bucharest WATER MARK DIAGEO BUNDABERG RUM LEO BURNETT SYDNEY AUSTRALIA B07 Best Use of Media Relations SLURPEE UNITY TOUR 7-ELEVEN DRINK KETCHUM, Dallas USA BREAK UP NATIONAL BANKING CLEMENGER BBDO AUSTRALIA AUSTRALIA BANK MELBOURNE THE MEGANE EXPERIMENT RENAULT MEGANE PUBLICIS LONDON UNITED KINGDOM DURAND STATE EDUCATION POLITICAL LOBBYING & UNITED SHINE A LIGHT ON OPPORTUNITY ACADEMY (SCHOOL) MEDIA RELATIONS KINGDOM (PLMR), London DM50 DR MARTENS BOOTS EXPOSURE UNITED PROMOTIONS, London KINGDOM C01 Best Integrated Campaign Led by PR 2 MINUTE SILENCE THE ROYAL THE 2010 POPPY BURSON-MARSTELLER, UNITED BRITISH LEGION APPEAL London KINGDOM SLURPEE UNITY TOUR 7-ELEVEN DRINK KETCHUM, Dallas USA MOHAWK ZOO CHALLENGE MOHAWK SMARTSTRAND INTERMARK GROUP, USA FLOORING CARPET Birmingham DECODE JAY-Z WITH BING BING/JAY-Z DECODE JAY-Z DROGA5, New York USA WITH BING BRAND ANTI-COUNTERFEIT- FAKE IT ALL PROTECTION LEO BURNETT BEIRUT LEBANON GROUP AWARENESS WATSON IBM IBM OGILVY & MATHER, USA New York FOOD FOR THOUGHT ENTEGA RENEWABLE DDB TRIBAL GROUP, GERMANY ENERGY Berlin THE BRITISH HEART DESEASE UNITED ANGINA MONOLOGUES HEART AWARENESS GREY LONDON KINGDOM FOUNDATION TASK FORCE ON SHALMOR AVNON WOMEN FOR SALE ATZUM HUMAN AMICHAY/Y&R ISRAEL TRAFFICKING INTERACTIVE TEL AVIV C02 Best International PR Campaign I SWIM WITH MARCOS UNITED NATIONS POVERTY PAGÉS BBDO, Santo DOMINICAN AWARENESS Domingo REPUBLIC VAC FROM THE SEA ELECTROLUX GREEN RANGE PRIME PR, Stockholm SWEDEN VACUUM CLEANERS.
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