Title Advertiser/Client Product/Service Entrant Company Country A01 Consumer Goods, including FMCG and Household Products
FUEL UP TO PLAY 60 NATIONAL DAIRY MILK PRODUCTS EDELMAN, Chicago USA COUNCIL
SKYCOMIC ADIDAS ADIDAS FOOTBALL TBWA\HAKUHODO, JAPAN Tokyo
SHAVE SUTRA PROCTER & GILLETTE BBDO INDIA, Mumbai INDIA GAMBLE
DM50 DR MARTENS BOOTS EXPOSURE UNITED PROMOTIONS, London KINGDOM
AMERICAN ROM KANDIA DULCE SNACK BV MCCANN ROMANIA ERICKSON, Bucharest
PEPSI REFRESH PROJECT PEPSICO SOFT DRINK WEBER SHANDWICK, USA Washington
RESCUING MEISO RUNNERS ADIDAS RUNNING SHOES BLUECURRENT JAPAN, JAPAN Tokyo
CHOCOGRAPHY KRAFT FOODS MARABOU PRIME PR, Stockholm SWEDEN SWEDEN CHOCOLATE
DELAY THE WORK DAY 361 SPORTSWEAR OGILVY SHANGHAI CHINA
D.I.Y STREET BASKETBALL PEPSICO GATORADE DDB CHINA GROUP, CHINA Shanghai
A02 Healthcare and Services
UNDERSTANDING MULTIPLE SCLEROSIS GEDEON RICHTER PHARMACEUTICAL HILL & KNOWLTON, UNITED MARKETING COMPANY London KINGDOM
A03 Automotive and Transport
TRAMP A BENZ DAIMLER MERCEDES-BENZ JUNG von MATT, GERMANY Hamburg
LIVE EVERY LITRE HONDA HONDA CR-V GREY LONDON UNITED KINGDOM
A04 Media, Arts and Entertainment
GARAGE TOUR PLAYBOY MAGAZINE GREY ARGENTINA, ARGENTINA Buenos Aires
DOKTOR PROKTOR ASCHEHOUG PUBLISHER TRY ADVERTISING NORWAY AGENCY, Oslo
WEEKDAY TICKETS THE ROYAL OPERA MANON DDB STOCKHOLM SWEDEN
A05 Travel, Tourism & Leisure ATMOSPHERE YOU KNOW WHAT KULULA.COM AIRLINE COMMUNICATIONS, SOUTH AFRICA Cape Town
UNEXPECTED LUGGAGE SPANAIR CHRISTMAS SHACKLETON, Madrid SPAIN CAMPAIGN
A06 Retail and E-commerce, including Restaurants
COLONEL'S WEBER SHANDWICK, SHORT AND TWEET KFC SCHOLARS Chicago USA PROGRAM
A07 Financial Services, incl. Investor Relations and Corporate Finance
BREAK UP NATIONAL BANKING CLEMENGER BBDO AUSTRALIA AUSTRALIA BANK MELBOURNE
GIVE 100 TL GET 125 TL BACK PRIVATE PENSION INSURANCE LEO BURNETT TURKEY SYSTEM ISTANBUL
A08 Technology and Manufacturing
SAMSUNG SMILE INDEX SAMSUNG DIGITAL CAMERAS TRAKTOR, Vienna AUSTRIA
THE ROCKET PROJECT SONY VAIO 180LA, Santa Monica USA ELECTRONICS
MR LEE, TAILOR TO SUPERHEROES AND VILLAINS SONY DC UNIVERSE LEO BURNETT IBERIA, SPAIN PLAYSTATION ONLINE Madrid
PARALLEL LINES PHILIPS TELEVISIONS ONEVOICE, London UNITED KINGDOM WATSON IBM IBM OGILVY & MATHER, USA New York
ART ON ELECTRICAL BOXES FORTUM ENERGY COMPANY GARBERGS, Stockholm SWEDEN
SHALMOR AVNON REALITY BILLBOARD YELLOW PAGES IMAGE CAMPAIGN AMICHAY/Y&R ISRAEL INTERACTIVE TEL AVIV
A09 Charity and Not for Profit
2 MINUTE SILENCE THE ROYAL THE 2010 POPPY BURSON-MARSTELLER, UNITED BRITISH LEGION APPEAL London KINGDOM
UNDERHEARD IN NEW YORK NEW YORK CITY HOMELESSNESS BBH, New York USA RESCUE MISSION AWARENESS
JEWISH OGILVY ARGENTINA, SILHOUETTES IN MEMORIAM AMIA COMMUNITY Buenos Aires ARGENTINA CENTRE
DIGITAL DEATH KEEP A CHILD AIDS AWARENESS TBWA\CHIAT\DAY, New USA ALIVE York ROMANIAN YOUNGEST HIGHEST ALTITUDE EXPEDITION WEBSTYLER, Bucharest ROMANIA MOUNTAIN SPORTS CLUB
A10 Corporate Communication
WAKE UP THE TOWN PHILIPS WAKE-UP LIGHT ONEVOICE, London UNITED KINGDOM
THE WORLD'S SMALLEST MULTINATIONAL SERVCORP SERVICED & THE HALLWAY, Redfern AUSTRALIA VIRTUAL OFFICES
BILLBOARDS TO BAGS CADBURY COMMONWEALTH DDB GROUP NEW NEW ZEALAND GAMES ZEALAND, Auckland LANGUAGE LA DESPENSA BUSUU BUSUU.COM LEARNING INGREDIENTES SPAIN COMMUNITY CREATIVOS, Madrid
A11 Public Affairs
GOVERNMENT OF NATIONAL BAUMANN BER RIVNAY KOSOVO - THE YOUNG EUROPEANS KOSOVO BRANDING SAATCHI & SAATCHI, ISRAEL Ramat Gan
STATE EDUCATION POLITICAL LOBBYING & UNITED SHINE A LIGHT ON OPPORTUNITY DURAND ACADEMY (SCHOOL) MEDIA RELATIONS KINGDOM (PLMR), London
A12 Public Sector
GLOBAL SEARCH CHENG DU APEX CHENGDU PAMBASSADOR CHENGDU FOR OGILVY BRAND CHINA GOVERNMENT PAMBASSADOR MARKETING CONSULTING
JAPAN MARITIME ARMED FORCES SALUTE TRAINER SELF DEFENSE RECRUITMENT HAKUHODO, Tokyo JAPAN FORCES
ART ON THE CROSSWALK CURITIBA CITY ROAD SAFETY MASTER, Curitiba BRAZIL HALL
A13 Internal Communications
SHANGRI-LA INTERNAL OGILVY & MATHER, INSIDE OUT HOTELS AND COMMUNICATIONS Hong Kong HONG KONG RESORTS
THE OUTSTANDING COMPETITOR ALLIANZ UK EMPLOYEE PRISM, London UNITED COMMUNICATION KINGDOM
A14 Corporate Responsibility
TXTNG & DRIVING... IT CAN WAIT AT&T AT&T AT&T, Dallas USA
NAVER TALENT DONATION NHN DONATION NHN CORPORATION, KOREA CAMPAIGN Seongnam
SMALL BUSINESS SATURDAY AMERICAN AMERICAN DIGITAS, Boston USA EXPRESS EXPRESS
TAXI DRIVERS' UNIVERSITY GM COLMOTORES CHEVROLET SANCHO BBDO, Bogotá COLOMBIA
ANHEUSER-BUSCH DEL CAMPO NAZCA THE BEST EXCUSE EVER INBEV ALCOHOL SAATCHI & SAATCHI, ARGENTINA Buenos Aires
THE RAINBOW PROJECT ASIAN TIGERS MOVING COMPANY JWT SHANGHAI CHINA
A15 Environmental PR
A NEW WARRIOR GREENPEACE RAINBOW DDB PARIS FRANCE WARRIOR WEBSITE A16 Crisis and Issue Management
NEW ORLEANS GULF OIL SPILL WEBER SHANDWICK, NOT SO EASY IN THE BIG EASY CONVENTION & CRISIS CAMPAIGN New York USA VISITORS BUREAU
THE NEW AFLAC DUCK VOICE AFLAC INSURANCE THE KAPLAN THALER USA GROUP, New York
B01 Best Use of Digital PR
UNDERSTANDING MULTIPLE SCLEROSIS GEDEON RICHTER PHARMACEUTICAL HILL & KNOWLTON, UNITED MARKETING COMPANY London KINGDOM
A NEW WARRIOR GREENPEACE RAINBOW DDB PARIS FRANCE WARRIOR WEBSITE
LIVING CHRISTMAS CARDS THE SWEDISH DIGITAL POSTCARD ÅKESTAM HOLST, SWEDEN POST Stockholm
PHOTOSHOOTING WWF SIBIRIAN TIGER LEO BURNETT RUSSIA PROTECTION MOSCOW, Moscow
B02 Best Use of Social Media
RIO DE JANEIRO PUBLIC POLICY FSB COMUNICAÇÕES, SOCIALPEACE STATE INITIATIVES Rio de Janeiro BRAZIL GOVERNMENT
KLM SURPRISE KLM AIRLINE BOONDOGGLE, THE Amsterdam NETHERLANDS
UNDERHEARD IN NEW YORK NEW YORK CITY HOMELESSNESS BBH, New York USA RESCUE MISSION AWARENESS
REAR VIEW GIRLS LEVI STRAUSS & CURVE ID JEANS COLENSO BBDO, NEW ZEALAND CO Auckland
STREET ART VIEW RED BULL GOOGLE STREET LODUCCA, Sao Paulo BRAZIL VIEW
BRAND ANTI-COUNTERFEIT- FAKE IT ALL PROTECTION LEO BURNETT BEIRUT LEBANON GROUP AWARENESS
FONDO BBDO ARGENTINA, ONE WINE, 1000 CONVERSATIONS VITIVINICOLA DE WINE Buenos Aires ARGENTINA MENDOZA
DIGITAL DEATH KEEP A CHILD AIDS AWARENESS TBWA\CHIAT\DAY, New USA ALIVE York
SKANKPLAY SKANK SKANK'S NEWEST DONTRYTHIS, São Paulo BRAZIL SONG
FLIP YOUR PROFILE CISCO CONSUMER FLIP VIDEO DDB SINGAPORE SINGAPORE PRODUCTS
SPANAIR AND THE VOLCANIC ASH CRISIS SPANAIR VOLCANIC ASH SHACKLETON, Madrid SPAIN CRISIS
PRESERVE CRUCITAS PRESERVE PLANET TWITTER BIRD HOUSE RAPP, San José COSTA RICA
B03 Best Use of Live Events, Stunts and or Celebrity Endorsement
REVELATIONS SAMSUNG SAMSUNG 9000 HENRY CONSEIL, Paris FRANCE ELECTRONICS SERIES LED TV
KINECT LAUNCH MICROSOFT KINECT FOR XBOX EDELMAN, New York USA 360
THE 250KM WAVE KYUSHU RAILWAY BULLET TRAIN DENTSU, Tokyo JAPAN COMPANY
THE MESSIAH ADIDAS ADIDAS FOOTBALL TBWA\LONDON UNITED KINGDOM
WATSON IBM IBM OGILVY & MATHER, USA New York
BAVARIA DUTCHDRESS BAVARIA BEER SELMORE CREATIVE THE AGENCY, Amsterdam NETHERLANDS
SAVE THE BEACH HOTEL GMODELO EUROPA CORONA BEER JWT, Madrid SPAIN
DOKTOR PROKTOR ASCHEHOUG PUBLISHER TRY ADVERTISING NORWAY AGENCY, Oslo
WATER MARK DIAGEO BUNDABERG RUM LEO BURNETT SYDNEY AUSTRALIA
GUANGZHOU DESPAIR WHIRLPOOL YANGAI SPECIAL AUTISM LEO BURNETT, Hong HONG KONG CHILDREN AWARENESS Kong PARENT CLUB
THE BRITISH HEART DESEASE UNITED ANGINA MONOLOGUES HEART AWARENESS GREY LONDON KINGDOM FOUNDATION TASK FORCE ON SHALMOR AVNON WOMEN FOR SALE ATZUM HUMAN AMICHAY/Y&R ISRAEL TRAFFICKING INTERACTIVE TEL AVIV
HUAXIA ANIMAL WILDLIFE DDB CHINA GROUP, SPOKES ANIMAL PROTECTION CONSERVATION Shanghai CHINA FOUNDATION AWARENESS
B04 Best use of Broadcast
RELIANCE MEDIA MUDRA SILENT NATIONAL ANTHEM WORKS CINEMAS COMMUNICATIONS, INDIA Mumbai SHALMOR AVNON GET TESTED PROJECT AIDS TASK FORCE AIDS AWARENESS AMICHAY/Y&R ISRAEL INTERACTIVE TEL AVIV
B05 Best Use of Sponsorship
TOKYO MARATHON SPECIAL BANANA DOLE JAPAN LAKATAN BANANAS DENTSU Y&R, Tokyo JAPAN
THE HEART OF PUERTO RICO PEPSICO GATORADE JWT SAN JUAN PUERTO RICO
B06 Best Launch or Re-launch
SHAVE SUTRA PROCTER & GILLETTE BBDO INDIA, Mumbai INDIA GAMBLE
AMERICAN ROM KANDIA DULCE SNACK BV MCCANN ROMANIA ERICKSON, Bucharest
WATER MARK DIAGEO BUNDABERG RUM LEO BURNETT SYDNEY AUSTRALIA
B07 Best Use of Media Relations
SLURPEE UNITY TOUR 7-ELEVEN DRINK KETCHUM, Dallas USA
BREAK UP NATIONAL BANKING CLEMENGER BBDO AUSTRALIA AUSTRALIA BANK MELBOURNE
THE MEGANE EXPERIMENT RENAULT MEGANE PUBLICIS LONDON UNITED KINGDOM
DURAND STATE EDUCATION POLITICAL LOBBYING & UNITED SHINE A LIGHT ON OPPORTUNITY ACADEMY (SCHOOL) MEDIA RELATIONS KINGDOM (PLMR), London
DM50 DR MARTENS BOOTS EXPOSURE UNITED PROMOTIONS, London KINGDOM
C01 Best Integrated Campaign Led by PR
2 MINUTE SILENCE THE ROYAL THE 2010 POPPY BURSON-MARSTELLER, UNITED BRITISH LEGION APPEAL London KINGDOM
SLURPEE UNITY TOUR 7-ELEVEN DRINK KETCHUM, Dallas USA
MOHAWK ZOO CHALLENGE MOHAWK SMARTSTRAND INTERMARK GROUP, USA FLOORING CARPET Birmingham
DECODE JAY-Z WITH BING BING/JAY-Z DECODE JAY-Z DROGA5, New York USA WITH BING
BRAND ANTI-COUNTERFEIT- FAKE IT ALL PROTECTION LEO BURNETT BEIRUT LEBANON GROUP AWARENESS
WATSON IBM IBM OGILVY & MATHER, USA New York
FOOD FOR THOUGHT ENTEGA RENEWABLE DDB TRIBAL GROUP, GERMANY ENERGY Berlin
THE BRITISH HEART DESEASE UNITED ANGINA MONOLOGUES HEART AWARENESS GREY LONDON KINGDOM FOUNDATION TASK FORCE ON SHALMOR AVNON WOMEN FOR SALE ATZUM HUMAN AMICHAY/Y&R ISRAEL TRAFFICKING INTERACTIVE TEL AVIV
C02 Best International PR Campaign
I SWIM WITH MARCOS UNITED NATIONS POVERTY PAGÉS BBDO, Santo DOMINICAN AWARENESS Domingo REPUBLIC
VAC FROM THE SEA ELECTROLUX GREEN RANGE PRIME PR, Stockholm SWEDEN VACUUM CLEANERS