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Proyecto De Factibilidad Para La Exportación De Chifles De Plátano a New York – Estados Unidos”

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Proyecto De Factibilidad Para La Exportación De Chifles De Plátano a New York – Estados Unidos” UNIVERSIDAD TECNOLÓGICA EQUINOCCIAL FACULTAD DE CIENCIAS ECONÓMICAS Y NEGOCIOS CARRERA DE COMERCIO EXTERIOR INTEGRACIÓN Y ADUANAS PROYECTO PREVIO A LA OBTENCIÓN DEL TITULO DE INGENIERÍA EN COMERCIO EXTERIOR, INTEGRACIÓN Y ADUANAS “PROYECTO DE FACTIBILIDAD PARA LA EXPORTACIÓN DE CHIFLES DE PLÁTANO A NEW YORK – ESTADOS UNIDOS” AUTORA: MARÍA GABRIELA MOYA CUITO DIRECTOR: ING. ALFONSO BLANCO QUITO - 2012 UNIVERSIDAD TECNOLÓGICA EQUINOCCIAL FACULTAD DE CIENCIAS ECONÓMICAS Y NEGOCIOS DEDICATORIA A las personas más importantes en mi vida. A quien amo y extraño con todo mi corazón, mi abuelita Piedad una excelente mujer, quien estuvo siempre pendiente de que concluyera con este proyecto, dándome amor, ánimos, fuerza y creyendo siempre en mí. Ahora está en el cielo, desde ahí me bendice y estará muy orgullosa de mi. Con mucho amor y respeto a mis padres Edwin y Olguita que han sido mis guías a lo largo de mi vida y de mi carrera estudiantil, quienes con su ejemplo, amor y ternura han inculcado en mi valores y principios fundamentales para ser una excelente hija, hermana, profesional y ser humano. A ellos que son la esencia del amor infinito y el Regalo más preciado que Dios me dio. A mis hermanos Joselyn y Edwincito complemento de mi vida, por estar conmigo y apoyarme siempre, los adoro infinitamente. Por su apoyo y preocupación a mis abuelitos Oswaldo y Rebeca quienes son muy importantes en mi vida, los quiero mucho I UNIVERSIDAD TECNOLÓGICA EQUINOCCIAL FACULTAD DE CIENCIAS ECONÓMICAS Y NEGOCIOS AGRADECIMIENTO A Dios, por darme la oportunidad de vivir y culminar mi carrera profesional, por llenarme de bendiciones y estar conmigo en cada paso que doy. Por fortalecer mi corazón e iluminar mi mente y por haber puesto en mi camino a aquellas personas que han sido mi soporte y compañía durante cada etapa de mi vida. A mis padres y hermanos que con su esfuerzo hay hecho posible que yo culmine mi carrera, por su infinito apoyo e incondicional confianza. A mis abuelitos y a una persona muy especial en mi vida Jonathan quien con sus conocimientos y motivación han aportado en la elaboración de mi tesis. A la Universidad Tecnológica Equinoccial en especial la facultad de Ciencias Económicas y Negocios de Comercio Exterior, Integración y Aduanas, ya que a través de su personal profesional me ha permitido tener amplios conocimientos durante mi carrera y gracias a estos he logrado obtener el éxito profesional actual. De igual manera agradezco a mi director y lectores de tesis quienes con su apoyo y conocimiento han sabido guiarme para culminar el proyecto. II UNIVERSIDAD TECNOLÓGICA EQUINOCCIAL FACULTAD DE CIENCIAS ECONÓMICAS Y NEGOCIOS RESPONSABILIDAD Del contenido total del presente documento me hago responsable …………………………………………. María Gabriela Moya Cuito C.I. 1723784003 III UNIVERSIDAD TECNOLÓGICA EQUINOCCIAL FACULTAD DE CIENCIAS ECONÓMICAS Y NEGOCIOS CERTIFICACIÓN Certifico que la presente Tesis de Grado, ha sido desarrollada íntegramente por la señorita María Gabriela Moya Cuito. ……………………………………………. Ing. Alfonso Blanco DIRECTOR DE TESIS IV UNIVERSIDAD TECNOLÓGICA EQUINOCCIAL FACULTAD DE CIENCIAS ECONÓMICAS Y NEGOCIOS TABLA DE CONTENIDO DEDICATORIA .................................................................................................... I AGRADECIMIENTO ........................................................................................... II RESPONSABILIDAD ........................................................................................ III CERTIFICACIÓN ............................................................................................... IV CAPITULO I........................................................................................................ 1 1. PROBLEMA DE LA INVESTIGACIÓN: ................................................... 1 1.1. PLANTEAMIENTO DEL PROBLEMA: ................................................... 1 1.2. FORMULACIÓN DEL PROBLEMA: ....................................................... 3 1.3. OBJETIVOS: .......................................................................................... 4 1.3.1. GENERAL: ............................................................................................. 4 1.3.2. ESPECÍFICOS: ...................................................................................... 5 1.4. JUSTIFICACIÓN E IMPORTANCIA: ...................................................... 5 1.5. HIPÓTESIS: ........................................................................................... 7 1.6. VARIABLES E INDICADORES: ............................................................. 7 1.6.1. INDEPENDIENTE: ................................................................................. 7 1.6.1.1. INDICADORES: ................................................................................... 7 1.6.2. DEPENDIENTE: ..................................................................................... 8 1.6.2.1. INDICADORES: ................................................................................... 8 1.7. MARCO TEÓRICO: ................................................................................ 8 1.8. METODOLOGÍA DE INVESTIGACIÓN: ............................................... 11 1.8.1. MÉTODOS: .......................................................................................... 11 1.9. TÉCNICAS DE INVESTIGACIÓN: ....................................................... 13 1.9.1. DIRECTA: ............................................................................................ 13 1.9.2. INDIRECTA: ......................................................................................... 13 CAPITULO II ..................................................................................................... 14 2. ANTECEDENTES: ............................................................................... 14 2.1. ANTECEDENTES HISTÓRICOS: ........................................................ 14 2.2. CARACTERÍSTICAS DEL SECTOR: ................................................... 15 2.3. CARACTERÍSTICAS DE LA PRODUCCIÓN DEL BIEN: ..................... 16 2.4. CARACTERÍSTICAS Y PROPIEDADES FÍSICAS DEL PRODUCTO: 19 2.5. PRODUCCIÓN DE CHIFLES EN EL ECUADOR: ............................... 21 2.6. VENTAJAS COMPARATIVAS Y COMPETITIVAS DEL CHIFLE………... ECUATORIANO: .................................................................................. 24 V UNIVERSIDAD TECNOLÓGICA EQUINOCCIAL FACULTAD DE CIENCIAS ECONÓMICAS Y NEGOCIOS 2.7. PRINCIPALES DESTINOS DE LAS EXPORTACIONES……………… ... DE CHIFLES DESDE ECUADOR A OTROS PAÍSES: ........................ 26 CAPITULO III .................................................................................................... 28 3. ESTUDIO DE MERCADO: ................................................................... 28 3.1. MERCADO: .......................................................................................... 28 3.2. ANÁLISIS DE LA BALANZA COMERCIAL DE ECUADOR…………. CON ESTADOS UNIDOS. ................................................................... 30 3.3. PERFIL DEL MERCADO ESTADOUNIDENSE: .................................. 32 3.3.1. INTRODUCCIÓN: ................................................................................ 32 3.3.2. UBICACIÓN: ........................................................................................ 32 3.3.3. SUPERFICIE: ....................................................................................... 33 3.3.4. GOBIERNO: ......................................................................................... 33 3.3.5. MONEDA: ............................................................................................ 34 3.3.6. LENGUA: ............................................................................................. 34 3.3.7. ECONOMÍA: ......................................................................................... 34 3.3.7.1. AGRICULTURA: ................................................................................ 35 3.3.7.2. INDUSTRIA FINANCIERA: ................................................................ 36 3.3.7.3. TECNOLOGÍA: .................................................................................. 37 3.3.8. INFRAESTRUCTURA: ......................................................................... 38 3.3.9. DEMOGRAFÍA: .................................................................................... 39 3.3.10. EDUCACIÓN: ....................................................................................... 41 3.3.11. COMERCIO EXTERIOR: ..................................................................... 41 3.4. TIPOS DE MERCADO: ........................................................................ 43 3.4.1. DESDE EL PUNTO DE VISTA GEOGRÁFICO: .................................. 43 3.4.2. SEGÚN EL TIPO DE CLIENTE: ........................................................... 44 3.5. INFORMACIÓN DE COMERCIO EXTERIOR MUNDIAL: .................... 45 3.5.1. COMERCIO BILATERAL ECUADOR – ESTADOS UNIDOS: ............. 45 3.5.2. PRINCIPALES PAÍSES PROVEEDORES DE FRUTAS………………... U OTROS FRUTOS Y DEMÁS PARTES COMESTIBLES……………. DE PLANTAS CORRESPONDIENTES A LA PARTIDA…………. 2008.99 A ESTADOS UNIDOS: ........................................................... 47 3.5.2.1. PRINCIPALES DESTINOS DE EXPORTACIÓN DEL ECUADOR………. DE FRUTAS O FRUTOS Y DEMÁS PARTES COMESTIBLES……… DE PLANTAS, CORRESPONDIENTE A LA PARTIDA 2008.99 .......... 48 3.6. OBJETIVO DEL ESTUDIO DE MERCADO: ........................................ 49 3.7. EL
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