Best of NAMA AWARDS CEREMONY
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BEST OF NAMA AW ARDS CEREMONY APRIL 2009 bestofbook_final.indd 1 3/23/09 9:57:53 PM SPECIALTY CATEGORIES SPECIALTY ADVERTISING CAMPAIGN Merial Ltd. / Bader Rutter & Associates EQUIOXX® (firocoxib) Launch Campaign Valent / archer>malmo Tourney Fungicide Nestle Purina PetCare Company: Purina Veterinary Diets® / Colle+McVoy Breeder-Focused FortiFlora® Initiative Techpac / Rhea + Kaiser Marketing Communications Over ‘n Out Fire Ant Campaign Dow AgroSciences / Bader Rutter & Associates Proven Solutions Campaign New Holland Agriculture / Maclay & Shoemaker Graphics New Holland AHA and APHA Campaign McCauley/Ridley Equine Products / Paulsen Marketing McCauley’s Campaign (Packaging/Ads/Brochures) Purina Mills, LLC / Swanson Russell Open House Campaign SPECIALTY PUBLIC RELATIONS CAMPAIGN MASTERS OF NCEREMONIESicholson Kovac Merial Ltd. / Bader Rutter & Associates, Inc. KFRM Radio Rabies and Potomac Horse Fever Awareness Campaign Sally Behringer,Kyle Bauer, Valent U.S.A. / archer>malmo OPENING VIDEOS Meet Tourney, Meet Bigfoot Merial Ltd. / Bader Rutter & Associates, Inc. vatar Studios Equine Gastric Ulcer Syndrome (EGUS) Awarenss Campaign Courtesy of Farm Journal Electronic Media Merial Ltd. / Bader Rutter & Associates, Inc. Video montage sponsoredORDER by A OF AWARDS EQUIOXX® (firocoxib) Launch Public Relations Campaign • Specialty Categories Dow AgroSciences / Bader Rutter & Associates, Inc. • Public Relations Panorama Newsletter Bayer Animal Health / Fleishman-Hillard, Inc. • Advertising to Agribusiness • Direct/Target Marketing• Outdoor Preventing and Protecting Against Feline Parasites • Broadcast• Collateral Media COMPANION ANIMAL CAMPAIGN ELEMENT • Print Natura Pet Products / Brighton Innova Campaign • Electronic Media • Campaigns Merial / Bader Rutter & Associates ULCERGARD® TryMeFree Mailing Novartis Animal Health / Colle+McVoy • BEST OF SHOW Specialty Categories Play More Magazine • BEST OF SHOW Public Relations • BEST OF SHOW Advertising Merial / Bader Rutter & Associates ULCERGARD® Page Ads Merial / Bader Rutter & Associates BEST OF NAMA N icholsonCOMMITTEE A KovacdFarm Merial Pet Portfolio Sally Behringer,Les Kahl, Novartis Animal Health / Colle+McVoy Chair: Vice Chair: Epic Play 2 3 bestofbook_final.indd 2 3/23/09 9:57:53 PM TURF & ORNAMENTAL CAMPAIGN ELEMENT MEDIA RELATIONS Dow AgroSciences / Bader Rutter & Associates, Inc. Dow AgroSciences / Bader Rutter & Associates Rock the Weeds Direct Mail PowerFlex Media Launch Valent / archer>malmo Pioneer Hi-Bred / McCormick Company Save The Super Cultivating Solutions. Harvesting Success. AgraQuest, Inc. MANA Crop Protection / Freebairn & Company Keep It Green MANA Media Breakfast Beltwide Cotton Conference KUBOTA Tractor Corporation / Paulsen Marketing Association of Equipment Manufacturers / Bader Rutter & Associates KUBOTA “Bxtradordinary” Full Page Ad and Spread Ad AG CONNECT Expo Media Launch Arysta LifeScience / Woodruff Sweitzer Pfizer Animal Health / Martin Williams DISARM C Fungicide Single-Page Print Ad Putting the “Animal Health” in Pfizer Animal Health Valent / archer>malmo North Dakota Corn Growers and Utilization Council / AdFarm Tourney Fungicide Videos 2007 NDCGA “New Directions” Media Open House Knox Fertilizer Company / Broadhead + Co Merial / Bader Rutter & Associates, Inc. Shaw’s Turf & Golf Catalogs IVOMEC Master Brand Media Relations Knox Fertilizer Company / Broadhead + Co Dow AgroSciences LLC / Bader Rutter & Associates, Inc. Surfcote Introduction Brochure Crop Technology Media Summit FMC Corporation / Nicholson Kovac, Inc. Potato Portfolio Media Kit PUBLIC RELATIONS Bayer CropScience / AdFarm OVERALL PUBLIC RELATIONS CAMPAIGN Bayer CropScience 2008 Ag Issues Forum Bayer CropScience / Rhea + Kaiser Marketing Communications FiberMax Public Relations PUBLIC AFFAIRS/ISSUES MANAGEMENT Winfield Solutions, LLC: CROPLAN GENETICS® brand / Colle+McVoy Ethanol Promotion and Information Council / Broadhead + Co 2008 Answer Plot PR Campaign Ethanol Rapid Response Campaign Merial / Bader Rutter & Associates Illinois Farm Bureau / In-house Beef PR Campaign for IGENITY Saving the RFS CHS, Inc. / Colle+McVoy Zinpro / Confluence Marketing CHS New Communications Launch Feet First: Addressing lameness in swine operations Pioneer Hi-Bred / McCormick Company Syngenta Crop Protection / Gibbs & Soell, Inc. - Raleigh Pioneer Public Relations Program Local Positioning for Resistance Management Syngenta Crop Protection / Gibbs & Soell, Inc. - Raleigh & Martin/Williams Ad. Dow AgroSciences LLC / Bader Rutter & Associates, Inc. AVICTA Complete Cotton Blimp Campaign Florida Thrips Management Education Program FMC Corporation / Nicholson Kovac, Inc. Bayer CropScience / Rhea + Kaiser Marketing Communications Be a Hero, Support a Hero PR Campaign History in the Making - The Stoneville Acquistion AGCO Corporation / Broadhead + Co Ag-Chem Operator of the Year PRODUCER FUNDED PUBLIC RELATIONS TO AG AUDIENCES Bayer CropScience / Rhea + Kaiser Marketing Communications The Almond Board of California / Broadhead + Co It’s Bayer Season Western Fruit Grower Articles Series - Environmental Issues Cotton Grower Magazine / In-house United Soybean Board / Osborn & Barr Communications Trait Talk Commodity Classic Media Event Public Relations American Soybean Association / David & Associates OVERALL PUBLIC RELATIONS CAMPAIGN OR CAMPAIGN ELEMENT ASA Branding/Membership Campaign Hubbard Feeds / AdFarm North Dakota Corn Growers and Utilization Council / AdFarm 2008 Hubbard Feeds Homestead Poultry Introduction 2008 NDCGA Membership Drive Campaign 4 5 bestofbook_final.indd 3 3/23/09 9:57:53 PM PRODUCER FUNDED PUBLIC RELATIONS TO CONSUMERS Northeast Beef Promo. Initiative - a Project of the Cattlemen’s Beef Bd / In-house National Cottonseed Products Association / Harvest PR & Marketing Finish Strong with The Power Of Protein Cottonseed Oil a Key Ingredient in Growing Kosher Food Market National Cottonseed Products Association / Harvest PR & Marketing FMC Corporation / Nicholson Kovac, Inc. Cottonseed Oil Comeback Tour Authority Assist news release Cotton Incorporated / Harvest PR & Marketing nEWS OR featuRE articlE Sharply Reduced Cotton Plantings Will Shrink Cottonseed Supply GEA Farm Technologies/GEA WestfaliaSurge, Inc. / Charleston/Orwig, Inc. Bayer CropScience / Rhea + Kaiser Marketing Communications “Perfect your milking procedures for improved milk quality” Movento News Release/Media Relations Georgia-Pacific Plant Nutrition / Gibbs & Soell, Inc. Pioneer Hi-Bred / McCormick Company Fertility Prog. w/ Nitamin Nfusion fert. Out-Yield Conventional Urea-Only Prog. Pioneer Optimum® AcreMax News Release DuPont Crop Protection / Exponent Public Relations New DuPont FirstShot Herbicide Gives Cotton Growers Increased Flexibility TECHnICAl WRITInG AGCO Corporation / Broadhead + Co FMC Corporation / Nicholson Kovac, Inc. Sharp Rise In Prices Doesn’t Change Sharp-Pencil Mentality Aim Managed Maturity feature/release FMC Corporation / Nicholson Kovac, Inc. Valley Irrigation / Rhea + Kaiser Marketing Communications Ranman Potato Feature Managing the Lifeblood of California Agriculture AGCO Corporation / Broadhead + Co The Massey Experience CUSTOMER EVENTS Cotton Incorporated / Harvest PR & Marketing Dow AgroSciences / Fleishman-Hillard No Fluff: Cotton Industry Shows Its Versatility in Recycled Materials Arena “Trans Fat: Going, Going, Gone!” Customer Event at Wrigley Field Arm & Hammer Animal Nutrition / Charleston/Orwig Monsanto / Brighton “The truth about feed ingredient quality” Progressive Dairyman Feat. Art. Beltwide Charter for Success Fly In Pioneer Hi-Bred / McCormick Company Merial / Bader Rutter & Associates, Inc. 1,000 gallons per acre? Cattle Industry Annual Convention, Merial Syngenta Crop Protection / Gibbs & Soell, Inc. - Raleigh Elanco Animal Health / McCormick Company Western Grower & Shipper “Making Connections” feature article Consultants Forum Bayer CropScience / Rhea + Kaiser Marketing Communications PERSuASIvE WRITInG Race to Innovation Pioneer Hi-Bred / McCormick Company Professional Farmers of America / In-house Why can’t my precision farming tools talk to each other? 2008 Pro Farmer Midwest Crop Tour FMC Corporation / Nicholson Kovac, Inc. Bayer CropScience / Rhea + Kaiser Marketing Communications Furadan Feature FiberMax Takes on the Big Apple Ethanol Promotion and Information Council / Broadhead + Co. Sen. Joel Heitkamp Commentary in The Forum (Fargo, ND) INTERNAL EVENTS FMC Corporation / Nicholson Kovac, Inc. John Deere Credit / Bader Rutter & Associates, Inc. Mustang Citrus advertorial Is there a Champion in you? Case IH / Morgan&Myers Case IH / Morgan&Myers Case IH YF&R Sponsor - Leadership Speech Case IH Dealer Meeting 2008 Boehringer Ingelheim Vetmedica, Inc. / Blasdel Cleaver Schwalbe Comm. nEWS RElEASE Winter Olympics Case IH / Morgan&Myers Boehringer Ingelheim Vetmedica, Inc. / Blasdel Cleaver Schwalbe Comm. Case IH Module Express 625 Streamlines Cotton Harvest News Release Test Kitchen Event CHS Inc. / In-house DuPont Crop Protection / Exponent Public Relations CHS Sees Industry Opportunity in Market Volatility Advancing the Future Global Launch Meeting Hubbard Feeds / AdFarm Syngenta Crop Protection / Gibbs & Soell, Inc. - Raleigh 2008 Hubbard Feeds Swine Podcast News Release AVICTA Complete Cotton Blimp Event Merial / Bader Rutter & Associates Liver Flukes in Hay Press Release 6 7 bestofbook_final.indd 4 3/23/09 9:57:53 PM CO. & ASSOC. nEWSlETTERS, DIRECTED TO farmers, RAnCHERS & GROWERS Mycogen Seeds / Bader Rutter & Associates, Inc. California Association of Pest