BEST OF NAMA AW ARDS CEREMONY APRIL 2009 bestofbook_final.indd 1 3/23/09 9:57:53 PM SPECIALTY CATEGORIES SPECIALTY ADVERTISING CAMPAIGN Merial Ltd. / Bader Rutter & Associates EQUIOXX® (firocoxib) Launch Campaign Valent / archer>malmo Tourney Fungicide Nestle Purina PetCare Company: Purina Veterinary Diets® / Colle+McVoy Breeder-Focused FortiFlora® Initiative Techpac / Rhea + Kaiser Marketing Communications Over ‘n Out Fire Ant Campaign Dow AgroSciences / Bader Rutter & Associates Proven Solutions Campaign New Holland Agriculture / Maclay & Shoemaker Graphics New Holland AHA and APHA Campaign McCauley/Ridley Equine Products / Paulsen Marketing McCauley’s Campaign (Packaging/Ads/Brochures) Purina Mills, LLC / Swanson Russell Open House Campaign SPECIALTY PUBLIC RELATIONS CAMPAIGN MASTERS OF NCEREMONIESicholson Kovac Merial Ltd. / Bader Rutter & Associates, Inc. KFRM Radio Rabies and Potomac Horse Fever Awareness Campaign Sally Behringer,Kyle Bauer, Valent U.S.A. / archer>malmo OPENING VIDEOS Meet Tourney, Meet Bigfoot Merial Ltd. / Bader Rutter & Associates, Inc. vatar Studios Equine Gastric Ulcer Syndrome (EGUS) Awarenss Campaign Courtesy of Farm Journal Electronic Media Merial Ltd. / Bader Rutter & Associates, Inc. Video montage sponsoredORDER by A OF AWARDS EQUIOXX® (firocoxib) Launch Public Relations Campaign • Specialty Categories Dow AgroSciences / Bader Rutter & Associates, Inc. • Public Relations Panorama Newsletter Bayer Animal Health / Fleishman-Hillard, Inc. • Advertising to Agribusiness • Direct/Target Marketing• Outdoor Preventing and Protecting Against Feline Parasites • Broadcast• Collateral Media COMPANION ANIMAL CAMPAIGN ELEMENT • Print Natura Pet Products / Brighton Innova Campaign • Electronic Media • Campaigns Merial / Bader Rutter & Associates ULCERGARD® TryMeFree Mailing Novartis Animal Health / Colle+McVoy • BEST OF SHOW Specialty Categories Play More Magazine • BEST OF SHOW Public Relations • BEST OF SHOW Advertising Merial / Bader Rutter & Associates ULCERGARD® Page Ads Merial / Bader Rutter & Associates BEST OF NAMA N icholsonCOMMITTEE A KovacdFarm Merial Pet Portfolio Sally Behringer,Les Kahl, Novartis Animal Health / Colle+McVoy Chair: Vice Chair: Epic Play 2 3 bestofbook_final.indd 2 3/23/09 9:57:53 PM TURF & ORNAMENTAL CAMPAIGN ELEMENT MEDIA RELATIONS Dow AgroSciences / Bader Rutter & Associates, Inc. Dow AgroSciences / Bader Rutter & Associates Rock the Weeds Direct Mail PowerFlex Media Launch Valent / archer>malmo Pioneer Hi-Bred / McCormick Company Save The Super Cultivating Solutions. Harvesting Success. AgraQuest, Inc. MANA Crop Protection / Freebairn & Company Keep It Green MANA Media Breakfast Beltwide Cotton Conference KUBOTA Tractor Corporation / Paulsen Marketing Association of Equipment Manufacturers / Bader Rutter & Associates KUBOTA “Bxtradordinary” Full Page Ad and Spread Ad AG CONNECT Expo Media Launch Arysta LifeScience / Woodruff Sweitzer Pfizer Animal Health / Martin Williams DISARM C Fungicide Single-Page Print Ad Putting the “Animal Health” in Pfizer Animal Health Valent / archer>malmo North Dakota Corn Growers and Utilization Council / AdFarm Tourney Fungicide Videos 2007 NDCGA “New Directions” Media Open House Knox Fertilizer Company / Broadhead + Co Merial / Bader Rutter & Associates, Inc. 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AVICTA Complete Cotton Blimp Campaign Florida Thrips Management Education Program FMC Corporation / Nicholson Kovac, Inc. 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