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Annual IGCAT Experts' Meeting Annual IGCAT Experts’ Meeting International Congress of Gastronomy and Cultural Heritage Catering for a New Generation of Travellers PROGRAMME AND READER Minho 22-26 May 2018 IGCAT Annual Experts Meeting Congress of Gastronomy and Cultural Heritage Catering for a New Generation of Travellers Minho, 22 – 26 May 2018 A Message From IGCAT President, Dr Diane Dodd Dear IGCAT Global Experts and distinguished guests On behalf of IGCAT’s Board, I would like to welcome you to the fifth IGCAT Annual Experts' Meeting, taking place in Braga, Minho - European Region of Gastronomy 2016. This year’s Meeting, entitled Catering for a New Generation of Travellers, seeks to explore holistic approaches to policy development and inspire renewed models for living and working across the food, arts, cultural and tourism sectors. IGCAT member-experts, European Region of Gastronomy Platform representatives and invited guests will discuss and debate trends, concerns and joint projects that IGCAT is currently undertaking or new ideas that together we could develop in the future. We have a world that is fortunately still rich with cultures, abundant with food variety and astounding in landscape diversity. However, we are at a critical point in time because we have lost already an alarming quantity of biodiversity; unique plant and animal varieties that have given us over the centuries, not only sustenance but cultural traditions, rituals, festivals, crafts, education and life knowledge. According to some scientists, we are already below safe levels for the safety of our own species.1 Worse still, what we have left in natural and built resources is badly managed. We have wastelands of industrial zones abandoned only to be rebuilt somewhere else; we waste millions of tons of food2, spend millions on obesity programs and all the while an estimated 20-25,000 people die of hunger every day.3 At the same time, our education systems are hardwired to produce robots for factories: repeat and don’t think, be uniform and conform, and for goodness sake don’t be creative or stand out! All the while robots are being invented to take the jobs we have been educated for. 1 Alessandra Potenza (2016) The world's biodiversity has decreased below 'safe' levels IN: The Verge 14 July 2016. https://www.theverge.com/2016/7/14/12189728/biodiversity-decreasing-below-safe-levels-species- extinction (accessed 6 April 2018) 2 In the EU alone and estimated 88 million tons of food are wasted annually with associated costs estimated at 143 billion euros. According to FUSIONS (2016) Estimates of European food waste levels http://www.eu- fusions.org/phocadownload/Publications/Estimates%20of%20European%20food%20waste%20levels.pdf (accessed 6 April 2018) 3 http://www.worldometers.info/ (accessed 6 April 2018) 2 IGCAT Annual Experts Meeting Congress of Gastronomy and Cultural Heritage Catering for a New Generation of Travellers Minho, 22 – 26 May 2018 We need a massive step change in the way we manage, nurture and support our world and through IGCAT we hope to show how cultural tourism, food and creative education, events and storytelling can contribute to solutions. The challenges ahead will need to be tackled from two angles: top down (global level) and grass-roots up (regional level). Through moderated conversations and ‘break-out’ sessions, this 5th meeting of IGCAT experts hopes to stimulate engaging cross-cultural debate and to foster collective learning amongst our expert network. It is ultimately an opportunity to familiarise ourselves with the objectives of IGCAT and how we can make a greater impact in our quest to empower local communities. By listening, learning and doing we will together make a better world. Dr Diane Dodd, IGCAT President Programme 22 – 25 May 2018 Tuesday 22 May 2018 18:00h Welcome drink at Associação Comercial de Braga 18.30h Walking tour of Braga. 20:00h Dinner at Associação Comercial de Braga Wednesday 23 May 2018 Venue: Museo dos biscaínhos, Braga 09:00h WELCOME Welcome to Braga António Vilela, Vice President, Intermunicipal Community of Cávado José Maria Costa, President, Intermunicipal Community of Alto Minho Raúl Cunha, Presidente, Intermunicipal Community of Ave Welcome to IGCAT’s Annual Experts’ Meeting Dr Diane Dodd, President of IGCAT 3 IGCAT Annual Experts Meeting Congress of Gastronomy and Cultural Heritage Catering for a New Generation of Travellers Minho, 22 – 26 May 2018 09.15h ROUND OF INTRODUCTIONS Speakers are asked to briefly introduce themselves. 09.45h ROUND TABLE - GLOBAL AND LOCAL SOLUTIONS FOR THE PROTECTION AND PROMOTION OF INTANGIBLE CULTURAL HERITAGE UNWTO have identified the leakage from global companies as not only exasperating the gap between rich and poor but being detrimental to countries in development. With many chain hotels and restaurants operating with off-shore accounts, small and medium size organisations are evidently competing in a very unfair world. The uphill struggle against global competition from giant supermarket suppliers and hospitality services, is one reason that smaller hotels and food producers are struggling and will need better intervention at a global level. Going back to the 'good life' might be a lifestyle choice for some, but it is a near impossibility for many living on the breadline. Joost Smiers claims that "global, regional and bilateral trade treaties must be recalibrated. At the moment the purpose of these treaties is to give corporations and financial institutions the greatest possible freedom of action.” (Smiers, 2018) However, there is no system to track transnational money flows and the tax avoiders. Thus huge amounts of revenue are lost that could be re-invested in public services and local businesses. A strengthening of regions within this global rewriting would be recommended because it is in regions where landscapes, agriculture, heritage, food, culture and innovation come into play. In international trade agreements between countries, there needs to be an acknowledgment of what makes up a global giant and the values and instruments needed for the protection and promotion of local food and food cultures. The 2005 Convention on the Protection and Promotion of the Diversity of Cultural Expression in its wider interpretation could include food, food ways and traditions as well as creative diversity and innovation. At a very basic level, if this were enshrined in all trade agreements there would be some level of protection. 4 IGCAT Annual Experts Meeting Congress of Gastronomy and Cultural Heritage Catering for a New Generation of Travellers Minho, 22 – 26 May 2018 Key speakers and moderators: Good practice guides by UNWTO responding to regional development needs CHAIRED BY: Dr. Edith Szivas, International Officer, Themis Foundation, UNWTO and board member of IGCAT Solutions for an unfair world Prof. Emeritus Joost Smiers, Author, Political Scientist and IGCAT Expert Regional development and the challenge to raise standards Francisco de Calheiros, MinhoIN and coordinator Minho, European Region of Gastronomy 2016 Global challenges creating new opportunities Heidi Lazani, Director of the Governors’ Office, Region of the South Aegean 10.30 WORKSHOP GROUPS Room 1 Partnering with UNWTO moderated by Dr. Edith Szivas DISCUSSION QUESTION: How can sustainable tourism help local communities protect their intangible cultural heritage? Room 2 Global solutions moderated by Joost Smiers DISCUSSION QUESTION: What global regulations and solutions are needed to allow local communities to protect their intangible cultural heritage? Room 3 Global challenges, new opportunities moderated by Heidi Lazani DISCUSSION QUESTION: What can IGCAT do to lobby, advocate and support regions at a global level? Room 4 Giving Minho a global voice moderated by Francisco de Calheiros DISCUSSION QUESTION: How can local communities in Minho have a voice at a global level? 11.15 FEEDBACK FROM THE FOUR GROUPS 11:30 Health Break 5 IGCAT Annual Experts Meeting Congress of Gastronomy and Cultural Heritage Catering for a New Generation of Travellers Minho, 22 – 26 May 2018 12.00 DISTINCT CULTURE AND FOOD AS THE KEY TO LOCAL DEVELOPMENT Regional authorities should have the power to prop up and promote local products and services because local food and culture is the unique selling point for a region. Cheese festivals can have the same format in every city but the minute they all sell the same cheese, there will be no reason to visit. Building citizen pride in the use, consumption and practice of unique plant and animal varieties, local recipes, crafts and traditions is important - a role that the regional authority needs the freedom to enforce. Food festivals and cultural events are great vehicles for promotion of local products and services and are considerably attractive for tourists seeking new experiences. If we want better and fairer markets, stronger regional authorities are required to ensure that balance and responsibility to society are met. That means powerful public authorities that are not subordinate to the markets and that markets become subordinate to citizen’s welfare. Local authorities should be allowed to: - market and brand local producers and artisans; - provide free sales points and low rents for production of local products; - reduce taxes on local companies, hotels and services; - regulate markets so that goods from further afield are taxed higher when they are readily available in the locality; - protect by domination of origin, knowledge and creativity from the region; - encourage cooperatives and support community actions; - introduce rules for food safety; - boycott or ban products that are harmful to the environment. Local interests are essential for the well-being of local economies and support for young people to develop their creative potential may be the solution. At the same time, we are reminded that if you are not visible, you do not exist. This is a simple rule in marketing and branding and one that has large corporations spending millions on TV advertising. In an effort to support interactive and innovative ways of giving visibility to the European Regions of Gastronomy and their food diversity, the development of creative media content is important.
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