Minimizing Our Carbon Footprint

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Minimizing Our Carbon Footprint www.novell.com/green Minimizing Our Carbon Footprint A Report from the Novell® Green Team Table of Contents 2 Executive Summary 3 The Novell Green Team Is on the Job 4 Green: It’s the Only Way to Be 5 Making Progress on Multiple Fronts 10 Re-engineering the SuperLab in Provo 10 Going Virtual with Employee Launch 11 Marketing Is Forest Green 12 India Development Center: Green from the Start 13 Novell Ireland Is Emerald Green 14 IS&T is Lowering its Carbon Footprint One Server at a Time 15 Product Development: Efficiency Is Built In 15 Virtualization and Consolidation Solutions 18 Thinking Globally 19 Conclusion p. 1 Minimizing Our Carbon Footprint: A Report from the Novell Green Team www.novell.com/green Executive Summary “At Novell, environmental responsibility is something we take very seriously—for the benefit of the company and the planet. It gives us the opportunity to enhance the communities in which we work. It’s a way to gain efficiency and reduce costs in every organization within the company. It even allows us to get closer to our customers by offering virtualization technologies and other products that help them build more energy-efficient, environmentally responsible work environments. And it lets us strengthen our brand while growing our leadership position.” Ron Hovsepian, President Information technology has been a boon to At every level within the company, we are and Chief Executive Officer the global economy. It makes knowledge and working to reduce the amount of energy we Novell, Inc. opportunities available to millions of people use to light and heat our buildings, as well as everywhere, every year. However, like any type to power our operations. What’s more, we are of progress, IT advances must take place cutting down on commuting, restricting air within the context of limited global resources. travel, conserving water, reducing e-waste, and And as much as everyone would like to see recycling at every opportunity. individuals succeed, businesses grow and societies flourish—all at a rapid pace—this To lead these initiatives a Green Team was progress must not take place at the expense established within Novell. Its task is to reduce of the environment. carbon emissions and promote resource conservation in every aspect of Novell business If you’re not already familiar with Novell, we’re operations. The team is making its presence an infrastructure software company. For many known in each department and at every level of years we’ve been looking for ways to reduce the company. our carbon footprint. In some cases, we’ve had recycling and other environment-friendly policies and programs in place for decades. We are proud of these individual efforts and local initiatives. However, as a corporation responsible to its shareholders, employees, customers, communities and the planet itself, we have chosen to plan, implement, evaluate and adopt “green” programs on a larger scale, collectively. p. 2 Let’s Start By Defining Terms of gasoline, electricity, paper, plastic, vehicles, ap- pliances, electronic devices, food, air, water. It all Carbon footprint? It sounds like something you adds up. But how large that footprint is, and how would find on the floor of a coal mine. But in fact it big of an impact it has on the planet, is entirely up is a key term in environmental science. Wikipedia to us—as a company and as individuals. and the UK Carbon Trust define it as “the total set of GHG (greenhouse gas) emissions caused And what does green mean in this context? It refers directly and indirectly by an individual, organiza- to anything positive in relation to the environment— tion, event or product.” Having a carbon footprint anything that works to reduce or eliminate environ- is unavoidable. After all, we are all consumers— mental impacts. The Novell® Green Team Is on the Job The Novell Green Team has been quietly working behind the scenes, and making substantial progress. Comprising managers from every business unit, the Green Team is evaluating every aspect of Novell’s business operations and recommending ways to minimize our carbon footprint. As you can gather from the team’s priorities in the table below, environmental issues touch every aspect of our working lives. Comprising managers from all Novell business The Novell Green Team’s Top Priorities units, the Green Team is evaluating every Strategic Energy Management Reduce energy use in all facilities, including aspect of the company’s data centers, test centers and offices Reduce energy use in facilities related to operations and heating and cooling buildings recommending ways Minimize energy use related to commuting and to minimize our carbon business travel footprint. Recycling Minimize use and maximize re-use of paper products and other renewable materials Reduce the use of Styrofoam, plastics and other non-renewables Reduce the quantity of e-waste generated, and encourage proper handling of e-waste Certification Work with green vendors and standards bodies to maximize energy efficiency Product Development Focus on virtualization and other technologies that enhance efficiency and minimize energy usage for our customers Cooperation Practice environmental responsibility at every opportunity within our local communities p. 3 Green: It’s the Only Way to Be It’s not easy being green, but it beats the Companies have a lot of influence and can lead For Novell, as with alternative. Companies that operate using environmental awareness and responsibility many companies, business models that needlessly damage the efforts so that everyone can reap the benefits environmental environment face serious consequences: that that implies—reduced reliance on fos- responsibility is top sil fuels; better air, water and soil quality; less of mind throughout Rising costs due to inefficient use of tension between nations competing for scarce our com pany. It has to increasingly scarce and expensive resources resources; less traffic congestion; shorter lines in be in order for us to Productivity declines due to lack of foresight transit; higher productivity at work. The list goes maintain our integrity that keeps employees stuck in traffic or on and on. and stay competitive and waiting in lines at airports profitable. Severe interruptions in supply chains as As a corporation, Novell is making every effort the resources needed to produce those to reduce carbon emissions and lessen our supplies become increasingly scarce reliance on coal-burning plants by reducing Damaged reputations as customers, our power consumption. We are traveling less investors, environmental groups and in order to reduce emissions from car and jet employees themselves recognize lack of engines. We are distributing our products in commitment such a way as to minimize the materials and Government sanctions and penalties due energy that we use to go to market. And we to non-compliance with tough regulations are listening to our customers and develop- worldwide ing solutions that help them reduce their own Decreasing profits and salaries as the carbon footprints in the data center and on the company’s fortunes decline desktop. In fact, environment-damaging business But in order to actually make a significant, mea- models put the long-term viability of the global surable difference, it is essential to establish economy at risk. For Novell, environmental targets and implement green solutions across responsibility, including carbon emissions the board. And we are doing exactly that. reduction, is top of mind throughout the com- pany. It has to be in order for us to maintain our integrity and stay competitive and profitable. p. 4 Making Progress on Multiple Fronts Conserving Energy to one monitor for every eight workstations. In 2008, Novell reduced its power consump- This has reduced the monitors required in the tion by approximately $100,000 compared to SuperLab by almost 600. In addition, motion 2007. That equals about 1.2 million kilowatt sensors have been installed in the aisles to hours—enough to operate nearly 100 typical shut off monitors when no one is there. Similar U.S. homes for a year. This feat was accom- efforts at the IDC in Bangalore, have reduced plished by implementing a series of solutions monitor use substantially due to a mandated both great and small. ratio of eight or more machines per monitor. As a result, power consumption has been re- We started the process by asking employees duced at least 75 percent per rack for display to unplug unnecessary CPUs on desktops, needs, and a savings of 0.8KW per hour per in labs and in data centers. The savings were rack has been realized. just a few watts per unit. However, at Novell, a company that uses thousands of PCs and Also, advanced testing methodologies are servers every day, the kilowatts can add up. allowing Novell engineers around the world to simulate large numbers of PC images and client Besides unused resources, replacing outdat- sessions, so Novell can test the scalability of ed systems is a high priority, too. The power software without actually creating a lab with draw of a typical two-year-old PC, minus the hundreds or thousands of workstations. Using monitor, ranges from 70 to 350 Watts. A more virtual machines and the Xen* hypervisor in energy-efficient (typically newer) PC draws SUSE Linux Enterprise Server, for example, between 35 and 110 Watts for savings of 50 Novell data centers are reducing the number to 70 percent.1 of test lab servers by running multiple virtual machines on a single virtual host. They are As for monitors, the average power consump- also speeding up the time- and energy-inten- tion of a typical 17-inch CRT unit is 76 watts. sive process of setting up and tearing down That compares to 20 watts for the same sized complex virtual test labs and provisioning test 2 20 LCD monitor.
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