www.novell.com/green
Minimizing Our Carbon Footprint
A Report from the Novell® Green Team Table of Contents
2 Executive Summary 3 The Novell Green Team Is on the Job 4 Green: It’s the Only Way to Be 5 Making Progress on Multiple Fronts 10 Re-engineering the SuperLab in Provo 10 Going Virtual with Employee Launch 11 Marketing Is Forest Green 12 India Development Center: Green from the Start 13 Novell Ireland Is Emerald Green 14 IS&T is Lowering its Carbon Footprint One Server at a Time 15 Product Development: Efficiency Is Built In 15 Virtualization and Consolidation Solutions 18 Thinking Globally 19 Conclusion
p. 1 Minimizing Our Carbon Footprint: A Report from the Novell Green Team www.novell.com/green
Executive Summary “At Novell, environmental responsibility is something we take very seriously—for the benefit of the company and the planet. It gives us the opportunity to enhance the communities in which we work. It’s a way to gain efficiency and reduce costs in every organization within the company. It even allows us to get closer to our customers by offering virtualization technologies and other products that help them build more energy-efficient, environmentally responsible work environments. And it lets us strengthen our brand while growing our leadership position.”
Ron Hovsepian, President Information technology has been a boon to At every level within the company, we are and Chief Executive Officer the global economy. It makes knowledge and working to reduce the amount of energy we Novell, Inc. opportunities available to millions of people use to light and heat our buildings, as well as everywhere, every year. However, like any type to power our operations. What’s more, we are of progress, IT advances must take place cutting down on commuting, restricting air within the context of limited global resources. travel, conserving water, reducing e-waste, and And as much as everyone would like to see recycling at every opportunity. individuals succeed, businesses grow and societies flourish—all at a rapid pace—this To lead these initiatives a Green Team was progress must not take place at the expense established within Novell. Its task is to reduce of the environment. carbon emissions and promote resource conservation in every aspect of Novell business If you’re not already familiar with Novell, we’re operations. The team is making its presence an infrastructure software company. For many known in each department and at every level of years we’ve been looking for ways to reduce the company. our carbon footprint. In some cases, we’ve had recycling and other environment-friendly policies and programs in place for decades. We are proud of these individual efforts and local initiatives. However, as a corporation responsible to its shareholders, employees, customers, communities and the planet itself, we have chosen to plan, implement, evaluate and adopt “green” programs on a larger scale, collectively.
p. 2 Let’s Start By Defining Terms of gasoline, electricity, paper, plastic, vehicles, ap- pliances, electronic devices, food, air, water. It all Carbon footprint? It sounds like something you adds up. But how large that footprint is, and how would find on the floor of a coal mine. But in fact it big of an impact it has on the planet, is entirely up is a key term in environmental science. Wikipedia to us—as a company and as individuals. and the UK Carbon Trust define it as “the total set of GHG (greenhouse gas) emissions caused And what does green mean in this context? It refers directly and indirectly by an individual, organiza- to anything positive in relation to the environment— tion, event or product.” Having a carbon footprint anything that works to reduce or eliminate environ- is unavoidable. After all, we are all consumers— mental impacts.
The Novell® Green Team Is on the Job The Novell Green Team has been quietly working behind the scenes, and making substantial progress. Comprising managers from every business unit, the Green Team is evaluating every aspect of Novell’s business operations and recommending ways to minimize our carbon footprint. As you can gather from the team’s priorities in the table below, environmental issues touch every aspect of our working lives.
Comprising managers from all Novell business The Novell Green Team’s Top Priorities units, the Green Team is evaluating every Strategic Energy Management Reduce energy use in all facilities, including aspect of the company’s data centers, test centers and offices Reduce energy use in facilities related to operations and heating and cooling buildings recommending ways Minimize energy use related to commuting and to minimize our carbon business travel footprint. Recycling Minimize use and maximize re-use of paper products and other renewable materials Reduce the use of Styrofoam, plastics and other non-renewables Reduce the quantity of e-waste generated, and encourage proper handling of e-waste
Certification Work with green vendors and standards bodies to maximize energy efficiency
Product Development Focus on virtualization and other technologies that enhance efficiency and minimize energy usage for our customers
Cooperation Practice environmental responsibility at every opportunity within our local communities
p. 3 Green: It’s the Only Way to Be
It’s not easy being green, but it beats the Companies have a lot of influence and can lead For Novell, as with alternative. Companies that operate using environmental awareness and responsibility many companies, business models that needlessly damage the efforts so that everyone can reap the benefits environmental environment face serious consequences: that that implies—reduced reliance on fos- responsibility is top sil fuels; better air, water and soil quality; less of mind throughout Rising costs due to inefficient use of tension between nations competing for scarce our company. It has to increasingly scarce and expensive resources resources; less traffic congestion; shorter lines in be in order for us to Productivity declines due to lack of foresight transit; higher productivity at work. The list goes maintain our integrity that keeps employees stuck in traffic or on and on. and stay competitive and waiting in lines at airports profitable. Severe interruptions in supply chains as As a corporation, Novell is making every effort the resources needed to produce those to reduce carbon emissions and lessen our supplies become increasingly scarce reliance on coal-burning plants by reducing Damaged reputations as customers, our power consumption. We are traveling less investors, environmental groups and in order to reduce emissions from car and jet employees themselves recognize lack of engines. We are distributing our products in commitment such a way as to minimize the materials and Government sanctions and penalties due energy that we use to go to market. And we to non-compliance with tough regulations are listening to our customers and develop- worldwide ing solutions that help them reduce their own Decreasing profits and salaries as the carbon footprints in the data center and on the company’s fortunes decline desktop.
In fact, environment-damaging business But in order to actually make a significant, mea- models put the long-term viability of the global surable difference, it is essential to establish economy at risk. For Novell, environmental targets and implement green solutions across responsibility, including carbon emissions the board. And we are doing exactly that. reduction, is top of mind throughout the com- pany. It has to be in order for us to maintain our integrity and stay competitive and profitable.
p. 4 Making Progress on Multiple Fronts
Conserving Energy to one monitor for every eight workstations. In 2008, Novell reduced its power consump- This has reduced the monitors required in the tion by approximately $100,000 compared to SuperLab by almost 600. In addition, motion 2007. That equals about 1.2 million kilowatt sensors have been installed in the aisles to hours—enough to operate nearly 100 typical shut off monitors when no one is there. Similar U.S. homes for a year. This feat was accom- efforts at the IDC in Bangalore, have reduced plished by implementing a series of solutions monitor use substantially due to a mandated both great and small. ratio of eight or more machines per monitor. As a result, power consumption has been re- We started the process by asking employees duced at least 75 percent per rack for display to unplug unnecessary CPUs on desktops, needs, and a savings of 0.8KW per hour per in labs and in data centers. The savings were rack has been realized. just a few watts per unit. However, at Novell, a company that uses thousands of PCs and Also, advanced testing methodologies are servers every day, the kilowatts can add up. allowing Novell engineers around the world to simulate large numbers of PC images and client Besides unused resources, replacing outdat- sessions, so Novell can test the scalability of ed systems is a high priority, too. The power software without actually creating a lab with draw of a typical two-year-old PC, minus the hundreds or thousands of workstations. Using monitor, ranges from 70 to 350 Watts. A more virtual machines and the Xen* hypervisor in energy-efficient (typically newer) PC draws SUSE Linux Enterprise Server, for example, between 35 and 110 Watts for savings of 50 Novell data centers are reducing the number to 70 percent.1 of test lab servers by running multiple virtual machines on a single virtual host. They are As for monitors, the average power consump- also speeding up the time- and energy-inten- tion of a typical 17-inch CRT unit is 76 watts. sive process of setting up and tearing down That compares to 20 watts for the same sized complex virtual test labs and provisioning test 2 20 LCD monitor. In addition, CRT monitors put environments by using PlateSpin® Migrate. watts a real strain on heating, ventilation and air It accelerates test cycles by automating the conditioning (HVAC) systems in many office deployment, set-up and tear-down of test labs buildings because they get so hot. So CRT on the fly. monitors are on their way out. 76 Novell is also reducing hardware inventories by watts Novell replaced 1,500 CRT monitors in Pro- centralizing data centers in Provo and Waltham, vo’s SuperLab with LCD flat-screen monitors and retiring others, thus gaining efficiencies and in 2008. In addition, all 670 workstations at the eliminating redundant cooling systems. Typical 17-inch desktop India Development Center (IDC) are equipped monitors and their average with LCD monitors. Of course gaining efficiencies by consolidat- power consumption. ing information systems and data centers is To reduce the power draw of monitors fur- a positive step. But wholesale replacement of ther, we are replacing the one monitor/one servers, monitors and PCs—and conscien- workstation model with one monitor/multiple tious disposal of them—has an environmental workstations wherever possible. This has impact that must be considered when seeking been introduced into the Provo SuperLab energy use reductions. The energy and raw where a KVM switch has been installed in materials devoted to developing, building and many of the racks to reduce monitor utilization distributing new systems versus keeping old
1 http://www.tomshardware.com/reviews/dual-core-intel-processors-low,1247-2.html 2 http://savingenergy.wordpress.com/2006/11/21/saving-energy-one-monitor-at-a-time/
p. 5 Minimizing Our Carbon Footprint: A Report from the Novell Green Team www.novell.com/green
ones in service must be taken into account. In many cases, the latter option—keeping old equipment awhile longer—is more environ- mentally responsible.
In conjunction with the Novell Green Team, the Novell Facilities Team Worldwide is constantly taking stock of systems inventories, evaluat- ing systems as their usefulness wanes, and replacing them with energy-efficient hardware. The examples above are just a few of the energy-conserving efforts fully implemented or currently underway at Novell. Wherever pos- sible, the Novell Green Team plans to extend these success stories throughout the com- pany, and create new ones.
Seeking Alternative Energy Sources Tapping solar or wind-powered energy sourc- es is an idea whose time has come in many are usually 12 or 13 paid riders for each van. parts of the world. But it isn’t always practi- All together, this represents 10 percent of our cal. In Provo, for example, coal-fired power workforce in Provo. It also represents ap- The biggest carbon plants are the primary source of electricity, proximately more than 100 vehicles that are emission reductions can and that electricity is relatively inexpensive. taken off the road each business day. be made by reducing However, the City of Provo is obtaining a small air travel. According to percentage of its power from a nearby wind In addition, Novell deploys several bike lock- the U.S. Environmental turbine farm, and is currently seeking ad- ers around offices that are invariably filled Protection Agency, ditional alternative sources. Novell is working with bikes that employees ride to work. Novell aircraft account for with Provo officials to encourage the adoption facilities in Waltham, Provo and elsewhere about 9 percent of of alternative energy sources such as wind, around the world have bike-parking facilities U.S. transportation solar and water. In fact, as an incentive, Novell wherever possible. greenhouse gas has established as a matter of policy that emissions. the company will agree to pay higher prices But perhaps the biggest carbon emission for electricity if it can be guaranteed that that reductions can be made by reducing air energy is coming from alternative sources. travel. According to the U.S. Environmental Protection Agency, aircraft account for about Reducing Travel 9 percent of U.S. transportation greenhouse Novell is committed to reducing work-related gas emissions.3 During the past several years, driving and flying. To that end, Novell built its Novell has increased monitoring of employee own Utah mass transit network more than travel and made approval requirements more 10 years ago. Novell started the program restrictive in efforts to minimize our travel-relat- by leasing one rideshare van from the Utah ed carbon footprint and reduce travel costs. Transportation Authority (UTA). Soon there- Those efforts have paid off. The Novell after, East Bay Van Pool (EBVP), a non-profit Travel Office reports that Novell air travel has corporation, took over and began leasing dropped almost 44 percent over the last cou- rideshare vans. The group has its own com- ple of years due in part to concerted efforts muter lots and pick-up sites in Salt Lake and to reduce emissions. This number exceeds a Utah counties. Today, nine UTA vans arrive 2007 goal of 40 percent by 2009. at the Novell Provo campus and depart from the same location at the end of the day. There
3 Greenhouse Gas Emissions from the U.S. Transportation Sector,” http://www.epa.gov/otaq/climate/420r06003.pdf
p. 6 The Travel Office has had a single travel policy day and night. Motion sensors are also being in place worldwide since the Fall of 2007. This installed in the company’s test labs, which What Employees allows Travel Office personnel to measure how turn off monitors when no one is around. Are Asked To Do much travel is taking place as well as being able to assess travel policy compliance. And The Facilities Team has been tracking natural Share a ride to work the Travel Office is tracking carbon emissions. gas and electricity usage in Provo for the past Ride a bike to work ten years and has converted those figures into Work from home when The Novell Travel Office is also selecting CO2 equivalents. For the most part, power appropriate vendors who are working to reduce their own requirements have been stable—a flat line, carbon footprints. For example, Novell books even as energy-conservation technologies Consider audio, video, most car rentals with Hertz, which has ap- have been installed. But there are so many and online options when proximately 35 thousand “green cars” in their variables to take into account: fluctuating planning events, business fleet— that is, hybrids or vehicles with an EPA numbers of employees and computers per meetings and training fuel efficiency rating of 28 MPG or better. Also, building, unique work patterns and resource Consolidate necessary Marriott, the hotel chain that Novell books the needs of employees (a developer, for example, business trips as much most rooms with, has several green initiatives has more CPUs and uses more power than as possible underway, including energy efficiency maxi- someone in Finance), average temperature Buy a fuel-efficient mization programs and the conversion of 24 differences from season to season and year to vehicle, and rent one million key cards to recycled materials. year that affect heating and cool requirements, and more. So, it’s difficult to find specific- en And Novell is actively upgrading or imple- ergy savings that one can attribute to a single menting alternatives to travel in Europe, India program or technology when there are so and North America—utilizing technologies that many moving targets. But the Facilities Team bring people together in every way except put- expects usage patterns to trend downward in ting them in the same room. (See Prioritizing 2010, as more and more energy-conserving Audio and Video Conferencing section below.) technologies are put in place, and employees are become increasingly aware of company- Optimizing Facility Efficiency wide strategic energy management efforts. According to U.S. government estimates, commercial buildings account for more Recycling at Every Opportunity than 60 percent of the nation’s electricity Novell facilities feature recycling bins for news- consumption and generate 30 percent of all paper and aluminum cans, which are taken to greenhouse gas emissions.4 Novell owns and recycling facilities in Provo and Salt Lake City. operates 12 buildings worldwide containing The company is now recycling more than 80 almost one million square feet, and leases percent of the cardboard waste that it gener- 45 additional sites with upwards of 600,000 ates. All business units are required to seek square feet. Therefore, instituting proper en- out biodegradable materials for purchase ergy efficiency controls and ongoing manage- whenever possible. Novell product packag- ment at our facilities can help the environment ing and marketing materials, for example, are more than just about any other initiatives. printed on recycled paper. (See Marketing Is Forest Green section below.) Also, whatever The Novell Facility Team Worldwide is taking a goes into the shredder bins in Novell buildings leading role, conserving energy by increasing is recycled and usually ends up as building the efficiency of Novell facilities and opera- insulation. tions wherever possible. Those efforts include everything from installing automatic light shut- However, our recycling efforts have been off devices and reducing interior lighting to stymied to some extent because there are no implementing three-stage heating and cooling recycling centers for glass or plastics in Utah thermostat systems at most Novell worksites or Salt Lake Counties. that “step up” and “step down” building temperatures as appropriate throughout the
4 “‘Green’ Buildings Don’t Have to Be New,” Amy Cortese, New York Times, http://www.nytimes.com/2008/01/27/realestate/commercial/27sqft.html?pagewanted=1
p. 7 Minimizing Our Carbon Footprint: A Report from the Novell Green Team www.novell.com/green
Conserving Water, Saving Wetlands Being environmentally responsible is all about managing Although it isn’t a subject that fits neatly into and minimizing waste. The trick is to take what you need a discussion of carbon footprint reduction, but not one thing more. That means conserving energy water conservation is an important aspect of maintaining a healthy, sustainable environ- and other resources at every opportunity. ment. Novell is committed to keeping water consumption to a minimum. The company’s Rethinking Packaging and Fulfillment sprinkler system at the Provo campus is as Novell has substantially reduced the amount of sophisticated as many large-scale agricultural energy required and the materials consumed irrigation systems. It features a weather station in the product packaging that is used to house that monitors air humidity, wind speed and Novell products. Specifically, in 2007 and rainfall. Soil moisture sensors are also part of 2008, Customer Operations reduced the sizing the package, so it knows how much water is and material used to deliver physical box solu- required in each watering zone. Overwatering tions by placing all technical product docu- What You Can Do is therefore a thing of the past. mentation online and delivering the physical Make note of where software in a clam shell instead of the previous recycling bins are, and At Novell’s India Development Center in large box and manual solution. Moreover, use them Bangalore, all water that is used to keep the Novell uses recycled paper and cardboard grounds of the IDC green and lush is actually products as well as other biodegradable ma- Limit your use of the recycled. (See India Development Center: terials in packaging whenever possible. That’s Print button; keep things Green from the Start section below.) on top of transitioning to electronic delivery. digital whenever possible One of the company’s greatest environmental Drink water that comes Another key component of our commitment to success stories is that 97 percent of all prod- from a tap or water water conservation is the company’s history of uct orders are fulfilled via online downloads. cooler when possible; cooperation with the U.S. Army Corps of Engi- Customer Operations is still working to reduce avoid bottled water neers in Utah. Novell worked with the Corps to the remaining three percent of orders that call set aside and preserve several acres of wet- for CDs and printed materials. lands adjacent to the Provo campus to offset wetlands acreage that was developed when Prioritizing Audio and Video Conferencing the office tower, Building H, was constructed. We are enhancing conferencing capabilities as one way of reducing travel. Novell has had au- Reducing Traffic Congestion dio conferencing technology in place for many Anticipating the traffic jams that would accom- years, and limited video conferencing capabili- pany the completion of Building H in Provo if ties have been available. However, a major something wasn’t done, Novell contributed video conferencing infrastructure upgrade millions of dollars as an incentive for the State took place in fiscal year 2009 at our facilities in of Utah to build an interchange on nearby Waltham, Provo, Bangalore and Dublin. Newly Interstate 15. The legacy of this investment is implemented technologies range from simple that hundreds of Novell employees, custom- Webcams to sophisticated telepresence facili- ers and service providers are able to get right ties for conferencing. on the highway every day rather than mak- ing their way on secondary roads through The business case for new video conferencing downtown Provo. Both the company and the facilities is clear, both in terms of hard dollars community have benefited from less traffic that are expensed by travelers (the airfare, congestion and lower carbon emissions. hotel bill, meals, etc.) and soft costs (produc- tivity/efficiency lost in transit, recovery time, etc.) that accrue as well. Substantial carbon reductions and a rapid return on investment are anticipated.
p. 8 Managing E-waste Asset Management undertakes a “cycle When disposing of obsolete equipment and inventory” every year, which is intended to One of our greatest other assets that are no longer in use, our weed out excess or inefficient equipment. environmental success goal is “zero landfill.” That is, Novell contracts Oftentimes, PCs and other electronic assets stories is that 97 percent with reputable waste disposal and recycling that have outlived their usefulness in one de- of all product orders vendors who do all they can to either resell the partment can be used in another. Labs receive are fulfilled via online “e-waste,” furniture and other materials we send much of their equipment in this way. downloads. We are still their way, or process them in order to recover working to reduce the and recycle materials so that they can be A recent segment of 60 Minutes illustrated what remaining three percent removed from the environment and re-used in can happen when oversight is lax: e-waste of orders that call for CDs some capacity. That means separating metals gets shipped to countries where environmental and printed materials. and plastics and disposing of them appro- controls are minimal, or non-existent. The Asset priately. It can also mean melting down items Management Team doesn’t let that happen. such as circuit boards and the glass in monitors They make sure Novell waste management to re-use what they can, while isolating toxic vendors have the integrity and wherewithal to materials. do what they are supposed to do.
The Novell Asset Management Team is con- stantly auditing vendor disposal and recycling processes. They receive disposal certificates that are proof of proper disposal. Or, when a vendor sells something of value such as PCs that may still have a year or two of useful life, the Asset Management Team makes sure that the transfer of liability for proper disposal is passed to the purchaser.
p. 9 Minimizing Our Carbon Footprint: A Report from the Novell Green Team www.novell.com/green
Re-engineering the SuperLab in Provo Going Virtual with Employee Launch The company’s largest lab, the Novell SuperLab, has been upgraded in two major initiatives over the past two years. The first Novell Marketing took a big step in November 2008 to initiative refreshed and modernized the equipment and supporting reduce the company’s carbon infrastructure, resulting in significant reductions in direct power footprint by hosting the first- consumption as well as HVAC requirements. (See Conserving ever virtual Employee Launch for employees and partners. Energy section above). In the second initiative, the SuperLab was Previously, approximately moved to a new location that features improvements in power and 2,000 attendees gathered annually in strategic locations HVAC infrastructure itself. Both of these efforts resulted in substantial around the world to hear the reductions of the company’s engineering-related carbon footprint. Novell strategy and vision for the coming year from key A Few Highlights executives. In 2008 and 2009, however, it all took place Replaced SACs (computer system/monitor Consolidated Core Network Switches with online. So, attendees stayed at combinations) that were used to control higher-density Foundry switches, eliminat- their desks instead of traveling the power for each rack in the lab with ing two large, energy-inefficient chassis a million or more collective Web power switches. This allowed Novell switches. miles. The savings in carbon engineers to remove over 160 systems and Replaced older PCs with more energy-effi- emissions were astronomical! CRT monitors from the lab. The power draw cient systems. (Intel Core* 2 Duo and Core Moving forward, Novell for each replaced SAC was approximately 2 Quad processors use about 40 percent will continue to organize 1.8 amps. Net savings: 288 amps less power than legacy Intel* Pentium* 4 live events—often they are Replaced all CRT monitors in the lab with processor-based systems). simply the most effective way flat-screen LCDs. There are about 1,500 Installed motion sensors on lab lights to transfer knowledge and conduct business. But Novell monitors in the lab. Consolidated three SuperLab infrastructure is looking at events more servers into one. strategically and will choose “virtual” or “live” depending on which option makes the most sense within a given context
p. 10 Marketing Is Forest Green
There are common practices in marketing Novell Marketing is also making a concerted departments the world over that are inherently effort to reduce waste and promote environ- environmentally unfriendly. Printing too many mental responsibility. Bags, clothing and other brochures and data sheets, for example. Price promotional items are selected because they breaks for printing make it so that the cost to are made of recycled materials, or because print 2,500 may be nearly the same as print- they are reusable. The mug that was selected
ing 10,000. So, who can blame a marketing for the Novell GroupWise® 8 campaign is a manager who orders 10,000 so as not to run case in point. At tradeshows, Novell is out? The problem, of course, is that several handing out marketing materials and docu- The Forest Stewardship Council thousand end up stored in a warehouse mentation on USB or Jump drives, thus is an independent, not-for-profit somewhere, and eventually are dropped into foregoing printed materials altogether organization established to promote the responsible man- a dumpster. whenever possible. Participants are directed agement of the world’s forests. to the Web for additional material. Products carrying the FSC label Fortunately, this doesn’t happen at Novell, and are independently certified that they come from forests that are hasn’t happened for quite some time. Novell Specifically regarding Partner Marketing and managed to meet the social, Marketing stopped the practice of warehousing Enablement, sales training is now 90 percent economic and ecological needs printed material in 2003. Today, the majority of or more online. One particularly revolutionary of present and future generations. sales and marketing materials are delivered technology that is having a significant positive online or in print-on-demand formats. Novell environmental impact is the Novell Online Marketing has been working with Hubcast, a Demo System (NODS). Through NODS, global digital print shop, which can provide Novell is enabling field sales, channel partners 48-hour turnaround to all regional offices to use and customers to travel considerably less and in their areas. In addition, Waltham and Provo still obtain the knowledge they need. Novell, have in-house copy centers with digital print the partner and the customer or any sub-com- capabilities. bination can each be in a different location and still effectively participate together in a The company as a whole has become demonstration of our product capabilities. extremely conscientious about what is being printed, and in what quantities. Nearly all Like NODS, on-demand technical training internal communications and announcements dramatically reduces travel. Adopted in 2008, are e-mail and Web-based. When printing is it allows Novell to reduce travel associated needed, documents and other materials are with training field representatives, partners printed using “Managed Forest” stock—that and customers by 50 percent or more. is, paper derived from forest tracts that are managed in such a way as to ensure that Novell has gone green when it comes to the land can sustain similar benefits, health Novell Certifications, too. As of January 15, and productivity in the future. In addition, our 2009, all Novell customers are receiving their corporate paper complies with the Forest certification certificates entirely via e-mail. The Stewardship Council’s Mixed Sources product estimated savings to the company is approxi- standard, which stipulates the use of a mix of mately $12,000 per year, which may not sound recycled and new paper or “Mixed Sources” like much, but it represents a huge stack of from well-managed forests, controlled sources paper and a lot of processing. and recycled wood or fiber.
p. 11 India Development Center: Green from the Start
In April 2008, Novell cut the ribbon on a new, ventilation and cooling. Also, there are built-in state-of-the-art India Development Center energy management and lighting manage- (IDC) that features many environmentally ment systems to minimize power consumption friendly design features and technologies. The across all power outlets and lighting fixtures. building has ceramic-coated external glazing Along with extensive use of energy-efficient to allow maximum light penetration and re- lighting, the lighting management system is duced air-conditioning requirements. Building expected to reduce power consumption by materials such as paints, partition materials approximately 20 percent. Solar power-based and ceiling tiles are all free of volatile organic water heating systems also go a long way compounds (VOCs) and formaldehyde. Work- toward conserving electricity. spaces are configured to maximize daylight penetration and optimize transmission of Even IDC grounds maintenance is extremely heat. Architects even went so far as to include progressive and environmentally friendly. Rain interconnecting stairs for ease of connectivity is harvested and, along with treated water among team members in order to minimize from a sewage plant, it is recycled to keep the elevator (and power) usage. landscaping green and healthy.
The IDC also features a high-efficiency building management system equipped with centralized graphical controls to facilitate efficient heating,
p. 12 Novell Ireland Is Emerald Green Late in 2008, Novell commissioned Ireland’s Environmental Efficiency Consultants to conduct a full energy audit at the Novell facility on Sandyford Industrial Estate in Dublin. The audit was ordered to obtain recommendations concerning energy management, and to establish benchmarks so that successes can be identified as those recommendations are implemented.
It is a commonly held The audit was concerned with identifying perature in the server room by a few degrees belief that screen sav- practical, proven energy-saving measures would reduce the load on the air condition- ers save energy. In fact, within specified payback periods in order ing unit and would also have a considerable screen savers generally to make the company more energy efficient impact on energy consumption. Even screen use as much, and some- and hence reduce energy usage and CO2 saver usage was evaluated. It is a commonly times more, energy than emissions as well as costs. Regarding the held belief that screen savers save energy. In general word-processing latter, Environmental Efficiency Consultants fact, screen savers generally use as much, applications. As a gen- identified various opportunities to improve and sometimes more, energy than general eral rule, the sleep mode energy efficiency that could save in the region word-processing applications. As a general should be enabled on of €25,000 per year (approximately $37,000 rule, the sleep mode should be enabled on every computer by default. U.S. dollars). Environmental Efficiency Consul- every computer by default. tants examined energy consumption related to lighting, HVAC, computers and other office Implementation of the audit’s recommenda- equipment. They found that implementing tions is resulting in substantial reductions in simple measures could have a big impact. energy costs and carbon emissions. Recom- For example, by installing two daylight sen- mendations for further study include inves- sors per floor in areas with significant natural tigating ways to reduce heat gain/heat loss light, Novell could reap 50 percent electricity from the building, as well as heat recovery savings related to lighting. Increasing the tem- opportunities for the air conditioning system.
p. 13 Novell IS&T: Lowering the Carbon Footprint One Server at a Time
The business model for Novell Informa- to virtual machines. And, of course, the tion Systems and Technology (IS&T) has Xen hypervisor in SUSE Linux Enterprise 10 changed dramatically in recent years. It enables running multiple virtual machine used to be that, in order to accommodate instances on a single physical server. the information systems needs of various departments, standard procedure at Novell IS&T also takes advantage of the manage- and other companies was to add physi- ment tools in PlateSpin Orchestrate that cal servers without much concern about allow for automation, increasing availability increased space and power requirements. of services and machines and adjusting Not any more. Today’s business model calls processing power on demand. For example, for an efficient, well-tuned infrastructure that data center managers can set a threshold monitors unused capacity and can absorb so that when usage of a critical application bringing new applications online via virtu- hits 80 percent, a new server is automatically alization. The one application/one server brought online. Novell PlateSpin Orchestrate model is dead. Between June 2008 and interacts with configuration and storage December 2008, using Novell virtualization resource management servers to manage technologies, Novell IS&T took 88 servers physical compute and storage resources offline, reducing the number of physical and the relationships between them. It also servers in Novell data centers in Waltham manages virtual resources, controlling the and Provo by 11 percent. entire lifecycle of each virtual machine.
Novell IS&T started planning and staging Aside from the energy conservation gained in May 2008 with PlateSpin Recon, which directly by unplugging hardware, there is a monitors all the servers in the data center major indirect benefit: lower cooling require- and gathers information over time about the ments. In fact, not only does IS&T save 300 utilization of those machines from several kilowatt hours for every physical server they perspectives—CPU, disk and memory utili- take offline, they save roughly 300 more zation, for example. kilowatt hours per server that aren’t needed for cooling. So the potential savings in PlateSpin Recon helps to identify can- carbon emissions and costs are huge. And, didates that can be moved to a virtual of course, these benefits extend beyond our infrastructure. Another key product that IS&T data centers to the thousands of customers’ employs is PlateSpin Portability Suite, which installations that use our products. enables workload migration from physical
p. 14 Product Development: Efficiency Is Built In
Novell is committed to improving data With Virtualization and Consolidation solutions center efficiency—for ourselves and, more from Novell, customers can virtualize Linux* importantly, for our customers. Our product and Windows* on one common Linux plat- development efforts are focused on reducing form with complete support for both operating the energy that is needed to run software and systems. As a result, our customers gain the drive information systems. Customers are flexibility to reconfigure their applications and seeking solutions to combat server sprawl, systems to increase server utilization—and increase server utilization and reduce costs. save energy—without impacting performance.
Virtualization and Virtualization and Consolidation Solutions Consolidation solutions from Novell allow custom- ers to virtualize Linux* and Virtualization is an unconditional “good news” that dramatically improve performance, scal- Windows* on one com- technology. It can consolidate IT resources ability and reliability of information systems. mon Linux platform with and maximize energy efficiency by replacing Not to mention energy efficiency. complete support for both a substantial proportion of an organization’s operating systems. As a servers with virtual machines running on a Novell Virtualization and Consolidation tech- result, customers gain the much smaller subset of physical machines. nologies give IT directors the ability to reduce flexibility to reconfigure Realistically, companies can expect to reduce cooling requirements, lower power bills, their applications and the number of physical servers in their data decrease management demands and lessen systems to increase server centers by more than 10 percent—even the overall carbon footprint and environmen- utilization—and save more in some cases. By retiring unnecessary tal impact of IT operations. energy—without impact- hardware and using server capacity more ef- ing performance. ficiently, organizations can achieve substantial Novell products not only enable virtualization savings in space, power and cooling require- and consolidation, they intelligently automate ments. And with virtualization and the right the management of these processes. So data management tools, there is no need for re- centers can better utilize the full capacity of dundant physical systems. Should a security existing servers, and IT personnel can gain event or a server crash take place, new virtual more control, even as the modern data center machines can be spun up as needed. grows more complex.
However, not just any virtualization technolo- When Novell added the Xen hypervisor gies will do. Virtualization technology from to SUSE Linux in 2007, and launched Novell Novell enables IT organizations to identify the ZENworks Orchestrator later that year, the optimal virtualization candidates, determine company led the way with powerful virtu- management strategies and provide more ef- alization automation solutions. And, with
ficient alternatives to existing environments. By the acquisition of PlateSpin® in early 2008, providing a holistic view of virtualization, and Novell extended its virtual (and physical) by automating the data center for maximum management-based solutions by supporting resource utilization and flexibility, Novell is help- mixed virtualized IT workloads (i.e., Microsoft*, ing customers deploy virtualization solutions VMware* and Xen virtual servers) and add-
p. 15 Minimizing Our Carbon Footprint: A Report from the Novell Green Team www.novell.com/green
ing server consolidation planning, workload optimization and disaster recovery function- ality. The end result is that we offer leading solutions that address server consolidation— and promote enterprise IT environmental responsibility—at two key levels: platform and management.
Platform-Level Solutions These solutions provide Novell customers with the open, scalable, high-performance platform and enterprise-class products that simplify the ongoing management of mixed IT environments. The Xen hypervisor is integrat- ed with SUSE Linux Enterprise Server, provid- ing optimal performance of virtual workloads and exceptional stability. In addition, SUSE Linux Enterprise supports VMware, Micro- Our product development efforts are focused on soft, Citrix and Virtual Iron hypervisors for reducing the energy that is needed to run software unsurpassed interoperability. And SUSE Linux and drive information systems. Enterprise is the “perfect guest” for virtual machine deployments because it has been These solutions are comprised of PlateSpin optimized to run as a virtual machine guest on Recon, PlateSpin Migrate, PlateSpin Orches- all major hypervisors. trate, PlateSpin Forge® and PlateSpin Protect. For starters, these technologies let you profile Mainframe customers can leverage SUSE your data center—quickly identifying work- Linux Enterprise Server for System z to run loads, assessing how those workloads are mission-critical applications on the world’s being utilized and developing migration and leading mainframe architecture. protection scenarios for those workloads. They offer a vastly superior alternative to Management-Level Solutions adding services as the need arises, which is PlateSpin Workload Management solutions a recipe for server sprawl. After initial profiling, from Novell are enterprise-class solutions Platespin Workload Management solutions al- that simplify the ongoing management of low Novell customers to dynamically balance, server workloads and scale as the data center protect and optimize server resources on an evolves. In fact, with Platespin Workload Man- ongoing basis—allowing them to easily match agement solutions, Novell is the only vendor workloads with server resources. For more that enables true anywhere-to-anywhere information on PlateSpin Workload Manage- migration capabilities. PlateSpin Workload ment solutions, visit www.platespin.com Management solutions profile, migrate, protect and manage server workloads on All told, PlateSpin Workload Management physical machines and virtual hosts over the solutions from Novell let our customers sig- network between multiple hypervisors and nificantly reduce management time, operating computing platforms. From operating system costs, and complexity and risk. In addition, support for Linux, Windows and Solaris, to these solutions transform IT environments into virtual platforms from the leading vendors, to well balanced and resilient next-generation blade servers and rack servers and desk- data centers—energy-efficient data centers tops—PlateSpin Workload Management solu- that require minimal floor space to house serv- tions from Novell truly take a heterogeneous ers, and minimal power and cooling costs to approach to workload lifecycle management. run those servers.
p. 16 p. 17 Minimizing Our Carbon Footprint: A Report from the Novell Green Team www.novell.com/green
p. 18 www.novell.com
Conclusion Contact your local Novell Solutions Provider, or call The days of taking the planet’s health for We have a long way to go. But while things Novell at: granted are behind us. Environmentalism may sometimes look gloomy with regard to is the key to the long-term well-being of the the environment, the good news is that people 1 800 714 3400 U.S./Canada planet, and reducing our collective carbon the world over are doing things to make 1 801 861 1349 Worldwide footprint must now be a top priority. communities and workplaces greener—using 1 801 861 8473 Facsimile less energy, wasting less paper and plastic, Novell, Inc. At Novell, we are committed to green business and recycling whenever possible. At Novell, 404 Wyman Street operations, workplaces and communities. We by listening to customers and developing Waltham, MA 02451 USA are working on multiple fronts and in every one products that do more to manage energy and of our facilities worldwide to reduce the amount other resources, we too are having a positive of carbon we produce. Moreover, we are dedi- impact. An impact that extends way beyond cated to helping our customers achieve their the workplace. own environment-protecting goals by offering intelligent, flexible data center solutions that, Today Novell, tomorrow the world. through virtualization and consolidation of net- work resources, enable streamlined, efficient, Got a suggestion? Please contact the Novell energy-saving operations. Green Team at [email protected].
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