Market Edge

October 2010 A WORD FROM THE EXECUTIVE EDITOR...SANDY HUFF

After 9/11 I had a terrible time selling a astated economy of ours is really taking At the FOWA conference in travel story outside the US. Americans a toll.” Punta Gorda, I made a side trip to visit a simply cancelled their overseas trips, famous plant nursery. The owners told and stayed home. I switched to article He ofersed one suggestion: me that their ‘tropical’ plants were surpris- subjects inside North America. There was ingly cold hardy. That article went to plenty to say, and lots of editors eager for “I still get my writing assignments with Florida Gardening. A copy went to the close-to-home subjects. the old fashioned query letter. I was told CVB folks who hosted our conference. Now the recession has hit many by an editor yesterday, he was looking It wasn’t hook and bullet, but still good of those markets too. It’s a domino efect for very compelling stories or something advertising for Punta Gorda. – Americans are hunkering down, hoard- linked to a manufacturer that uses his A rose garden in Sarasota, gator hunt- ing their disposable income or helping magazine for articles.” ing in Immokalee, photo ops at the St. out of work family members. That means Bernie Keefer, a past president Augustine Alligator farm, a bird colony I fewer trips, boats, rods and reels, and of FOWA and a proliic writer, taught discovered right here in Safety Harbor – other outdoor toys. outdoor writing classes here in Pinellas all grist for the writing mill. Manufacturers of these trips, county. He passed on this tip. “I try to Our Supporting members put hook and bullet gear, and even swimsuits bring back three articles from each trip,” hundreds of hours into developing their are tightening their belts. That means he said. “They are all diferent. One will products. They have stories galore. For fewer ads in magazines and newspapers. be about the ishing or hunting trip, example, lure producers hand carve their With lower advertising income, one about the motel or lodge where we prototypes – try a wood carving maga- editors of newspapers and magazines are stayed, and something interesting in the zine, and a plastics mold-making industry cutting staf, and doing more in-house area.” That one bit of advice changed the magazine. How are they painted? Try an writing. Hundreds of gifted cartoonists, way I looked at my writing. Now, instead artist’s magazine, and an industry paint graphic artists, and layout experts are out of being ‘just’ an Outdoor and Travel manufacturer’s magazine. The Cotee lure on the street. writer, I think of myself as a Features people taste-tested their ish, shrimp, and I’ve been a member of the writer. It’s a big diference. beef lavored lures – I had a great time Florida Outdoor Writers Association since It means that if I ind something with that. 1986. FOWA produces MarketEdge, a I think is interesting, there is an editor As a FOWA member, you’ve members-only e-newsletter listing editors somewhere who will want an article on already got many skills and interests. looking for stories, new products by our that subject. Now stories are every- Branch out to ind editors who are wait- sponsoring manufacturers, and general where. ing for those quirky ‘side stories’ that income-producing networking tips. On last year’s trip to China, I got only YOU can write. Old fashioned query Here’s what FOWA President Bob Bass to see Emperor Chiang’s TerraCotta War- letters still work great. wrote in the June 2010 edition: riors. Just how had those old sculptors Being a Features Writer who made these deceptively simple statues? is also an Outdoor expert means more “There are again no market news items Experience from a couple of clay classes income…and plain old fun. for this month’s newsletter. I have gave me a bit of background. That story searched the internet and all my other ran in Clay Times. It paid $165, but I got Sandy Huf sources and can come up with no mar- another $100 when the article won irst FOWA 1st VP kets for the “hook and bullet” crowd or prize in a PenWomen writing contest. [email protected] any other outdoor writing venue. I’m thinking of a sister article on the clay The question is why? It seems this dev- horses for a horse magazine. FOWA PRESIDENT’S MESSAGE...... BOB BASS The 2010 Conference is behind us and think everyone on the board and the believe in our stated criteria. “Member- those of you who missed it missed a Executive Director agrees and sees the ship in FOWA is open to any individual great event. There were plenty of story need. Work has already begun in that who is compensated to communicate ideas, newsmaker events and seminars direction. I found out, for instance, that outdoor experiences or information to to make it very worthwhile. there were 343 boating manufacturers the public as well as members of the in Florida. Out of those we only have public who support the conservation Congratulations to our new oicers one corporate member. I have started a of Florida’s resources.” and board members. They are: Sandy personal project to contact the boat- Huf, 1stVP, Jill Zima Borski, 2nd VP, ing manufacturers and invite them to From this stated agenda, I don’t see Secretary, Susan Young and Treasurer become corporate sponsors. One of why is not possible to grow to four or Frank Morello. The new Board Mem- our Board Members, Tom Van Horn, ive hundred members. I’ve heard it bers are: Eric Johnson, Mike Holliday, has pledged to sign-up at least 10 new said that our corporate sponsors are Jennifer Huber and Bob Wattendorf. active members. That is a worthy goal. only interested in the active member- Our Executive Director is making plans ship because it is them who promote As I look at FOWA over the years, I see to push for new members. These eforts their products. I don’t think that is an organization that truly encompasses will all fail unless the rest of our mem- entirely true when you consider any of the outdoor world. We now have bers also get on the bandwagon. We our members is capable of promoting members who write about the entire need each and every one of you to sign and using their products. With all of spectrum of activities from ishing and someone up or encourage someone that said, I encourage each of you to hunting to kayaks and hiking. But sadly, who has dropped out to re-join. We help us make the association grow and our membership numbers have been don’t want just anyone to join, but we prosper as it has in years gone by. shrinking in the last two years. That is have membership categories designed why I have made new members and to encourage almost anyone from be- Bob Bass corporate sponsors my irst priority. I ginning writer to active writer and who [email protected]

D.O.A. LURES Ofer to any Outdoor Writer!

Your boat or ours. Your water or ours. You ish your favorite lats lures. We’ll ish ours. Arrange your trip now!

Contact Jerry McBride at D.O.A. Lures (772) 287-5001 [email protected] www.doalures.com FOWA mourns loss of longtime Executive Director and Life Member Nancy Scharmach According to Peggy Goldberg, Nancy had been in failing health for some time and passed away on October 5 at her home in Ocala. Nancy served as FOWA Executive Director from 1992 to 2003 and was named a Life Member in 2009. She was a freelance writer, public relations consultant and owner of C.D. Marketing and Public Relations in Ocala. Nancy also held Accred- ited Public Relations Professiional (APR) status with the Florida Public Relations Association. Her numerous specialties included travel, outdoor recreation, active senior topics, SCUBA div- ing, kayaking, equine activities and events. No plans have yet been announced for a memorial.

D.O.A. Lures’ Jerry Rosen Many FOWA Active Members have a close relationship with Mark Nichols and D.O.A. Lures, one of our Corporate Members. I’m sorry to report that Jerry Rosen, Mark’s former right-hand man, passed away on October 18. Mark is certainly the hands-on guy at D.O.A. and the inspiration for their products, but I’m sure he’d be the irst to say that Jerry was a critcal part to keeping the D.O.A. ship between the channel markers on the company’s rise to success. Many of us in the outdoor writing community will miss Jerry! EXECUTIVE DIRECTOR’S REPORT---PLEASE READ!

This is a HUGE issue of Market Edge and I have lots of important items to cover. But irst, a big thanks to FOWA 1st VP Sandy Huf for gathering up all the member news that follow this page. Sometimes getting information from you folks is like herding cats, but Sandy stuck with it and gathered some great updates on what yo’re doing! First, as reported by Bob Bass in his President’s Message, we had an excellent 2010 Conference in Tallahassee in August. If you were not able to attend, you can read a blow-by-blow account at our Web site, www.fowa.org. I know that lots of stories were generated by the events in the Tal- lahassee area, and want to remind you to send me photocopies or Web links to them for our iles. Also, be sure them to the folks at VisitTallahassee, too. You can send them to either Kerri Post ([email protected]) or Katie Kole ([email protected]). And, as always with your articles resulting from a FAM trip, be sure to include any other host on your thank-you list. Everyone knows that the 2011 FOWA Conference will be held in the Naples area on August 24-24. JoNell Modys put on a great ‘introduction program’ at the 2010 Awards Banquet and we expect a great time in the Naples, Marco Island, Everglades area next year. I’ve toured the facili- ties at GreenLinks Resort near Marco and we’re going to have a great meeting there. The FOWA Board has also chosen the locations for our 2012 and 2013 Conferences. 2013 will be held in Titusville and will be hosted by the Florida Space Coast Oice of Tourism and Tom Bar- tosek. 2013 will be at River Ranch in Polk County and will be hosted by the Central Florida VCB (Polk County) and Kris Keprios. Your 2011 FOWA DUES RENEWAL forms will be sent out around December 1, and the dues are due by February 1 of 2011. Please pay them as soon as possible to avoid being left out of the 2011-2012 Membership Directory, which will go to press right after the deadline. I’m not go- ing to be late to press next year because of just a few late-payers! Also, about one-fourth of the membership will be receiving requests to update their membership requirements n early Novem- ber. Essentially, the Annual Membership Audit requres that you provide information proving your professional status., just like when you joined FOWA. No membership renewal forms will be sent to this group until the audits are approved by the Membership Committee, so time is of the essence in getting your audit package back in a timely fashion. And while on the subject of FOWA Membership, let’s all of us do our best to ind some new members. We’ve got categories that cover everyone from professiona to ‘volunteer’ communi- cators--even the general public. And we’re still giving FOWA BUCKS to members who bring in approved new members ($25 for Active, $50 for Corporate/Tourism). Your FOWA BUCKS can be used for dues payments, Conference Registration and for auction purchases at our annual Confer- ences. Social Media is the rage now, and many of our members are on Facebook and Twitter. FOWA has a Facebook page, and it would be great if we could get a volunteer to maintain it by making regular posts every day or so. Tweets might be good too? If you’re interested, let me know at [email protected]. ....more from the Executive Director

FOWA’s 2010 Scholarship Award was presented to Kelly Walsh by 2009 FOWA President Rallph Allen. The presentation was made at the Fort Myers Bass Pro Shop. Pictured above, with Ralph and Kelly is Anthony Price of Bass Pro Shops. In a letter to the Board of Directors, Kelly thanked them for the $1000 award, which she will use to further her education. Our Scholarship Committee Chairperson has a new position. Dorothy Zimmerman has been named the new Communications Director at Florida Sea Grant. Florida Sea Grant has been a great partner in our efort to provide scholarships to college students interested in outdoor com- munication ields. Florida Sea Grant (www.lseagrant.org) is also an excellent resource for com- municators interested in marine subjects. A good example of the type of information they pro- duce is John Stevely’s The Marine Scene, which is included in this issue of Market Edge. Finally, I’m sure you either saw me modeling (ha!) hats and shirts with embroidered FOWA logos at the 2010 Conference in Tallahassee. Or, maybe you bid on one of the articles we had in the auction? In any case, that logo has been digitized and you may order items directly from O’Keefe’s Reef. Jim and Kathy O’Keefe do great work and have an excellent selection of prod- ucts, including hats and shirts. And since the FOWA logo has already been digitized, ordering is easy. Kathy also reminded me that there is no minimum order. O’Keefe’s Reef can be reached by phone at (866) 895-7333 and their Web site is www.okeefesreef.com FOWA-Sponsored Exotic Fish Poster wins ‘Best of Category’ Award from the Florida Printing Association. Thanks to FOWA’s Paul Shaland and FWC’s John Cimbaro for spearheading this project, which FOWA as sponsored for several years. Before Accepting a Media FAM Trip Invitation, Know What is Expected Jennifer Huber Public Relations Manager, Charlotte Harbor Visitor & Convention Bureau FOWA Tourism Liaison

Media familiarization (FAM) trips are one of the best ways to experience a destination. As the public relations manager for a tourism oice, I arrange these FAMs to make your job easier as an outdoor and/or travel writer by providing irst-hand experiences you can convert to stories. FAM trips help with your travel budget as oftentimes they are either ofered at a discounted rate or complimentary. When you receive an invitation to participate on a FAM trip, should you immedi- ately accept? Before you do, think about the expectations of your host. Tourism oices arrange group media FAM trips with the goal of gaining positive editorial content and to encourage vacationers to visit and make a positive economic impact on the community. Each tourism oice coordinates trips diferently but all work with local industry partners to host journalists. Wonder why you’re staying at a particular hotel or eating in “that” restaurant rather than the oth- er one? With shrinking marketing budgets, tourism oices rely on industry partners to provide complimentary and/or discounted accommodations, meals and attraction admission. Sometimes “that” restaurant has stepped forward in hosting a meal rather than the other one. When receiving an invitation for a media FAM trip, review the itinerary and see what services are being provided complimentary and what you are responsible for paying. If it is not clear whether you need to pay your airfare, meals or for activities, contact the host. Sometimes tourism of- ices will reimburse for mileage to and from the destination and pay for airport parking. When in doubt, ask. It’s a good idea to budget for gratuities, incidentals and unexpected shopping trips during the trip. It is assumed you are invited to participate on a media FAM trip because you already have a track record of writing about similar areas and interests. If you know you will not write about the des- tination, do not accept the invitation. Media FAM trips are not free vacations being given to you because you are an amazing person. The tourism oice is making an investment and relying on you to be part of their marketing eforts by publishing at least one article based on the trip. The host expects you write about the destination in a timely manner, which could be within days if you have a blog or website or up to a year or two for a book or magazine article. Clipping ser- vices do not always catch the stories so when your article is published, be sure to either mail a copy or email the website link to the host tourism oice. This lets them know their eforts in host- ing media FAMs are worthwhile. Speaking of blogs, if you are blogging or Tweeting during or after the trip, be sure to fol- low FTC disclosure rules and mention you are being hosted by XYZ Tourism Oice. It can simply be one Tweet or sentence in a blog post stating, “XYZ Tourism Oice has assisted in arrangements for this trip.” Not doing so could result in a hefty ine for XYZ Tourism Oice. We love your signiicant other as much as you do, however unless they were invited on the trip please do not bring them along. While each tourism oice within Florida has a diferent set of guidelines on entertaining members of the media, most hosts will not be reimbursed for meals and activities for your guest. Plus, bringing a guest along on a group media FAM trip may be a distraction to other media participants. Next time you receive an invitation to participate on a media FAM trip be sure you can meet or exceed the host’s expectations. Tourism oices rely greatly on journalists to tell our story and we are here to assist in your storytelling. ###

Executive Director’s note: If you’re an Active Member of FOWA and need me to verify your credentials, simply have your host contact me at (352) 284-1763 or [email protected]. Well, the call went out – what was everyone doing? And you sent some terrific answers. Our folks are humming right along. I am soooo proud! Sandy Huff, first VP in charge of something or other.

News from FOWA members

Sandra Friend, Ocala - Working under contract for the National Forests in Florida, I'm developing new content for their websites and geolocation of recreation opportunities in the forests. The new Ocala National Forest site went live in mid-Sept. I'm also writing iPhone apps for Sutro Media, with my Florida State Parks and Florida's Gardens now available on iTunes. I've launched an upgraded version of my popular website www.floridahikes.com with geolocation and more hiking information. And I'm writing you from Germany, where I presented two hours of intensive training in building easy websites using Wordpress at the Society of American Travel Writers annual conference. Guten tag! www.sandrafriend.com, www.floridahikes.com

Brad Bertelli, Keys - I am currently working on a series of 20 pieces called Snorkeling into History that combines my love for history with that of snorkeling. I take 20 sites in the Keys, detail the historical significance, and describe the snorkeling aspect. Book proposal to follow. [email protected]

Capt Ed Walker, Holiday - I am writing fishing features and fishing reports for the St Petersburg Times, Florida’s largest newspaper. www.lighttacklecharters.com

Sandy Huff, Safety Harbor – besides teaching “Writing your Adventures” workshops, I’m doing an outdoor column for Panache Vue Magazine here in Safety Harbor. [email protected]

Kelly Shannon Kelly, Clearwater - recently co-authored (with hubby Doug Kelly) two 8,000-word city guides for AOL Travel. KSK needs to get going on publishing more articles because she's been on a multitude of press trips recently and has a whole slew of material and photos to crank out. KSK is also a columnist on Examiner.com and had some images published here and there in various magazines. KSK has also crossed over into non-outdoors venues including travel, golf (which you would think would be considered outdoors), and food. KSK also continues to sell images on Alamy.com. [email protected]

Lucy Tobias, Ocala - I've written a story on putting rain barrels in your yard that will appear in Florida Gardening in early 2011. Sandra Friend and I have a new blog called Ocala Adventures: places to play in Marion County. (http://www.ocalaadventures.com) and OA has its own facebook page. On the first Saturday of every month I have Saturday Morning Magazine on my Web site, subscribers get it free in their e mail. September was about places to kayak and canoe around Florida and paddling festivals. Upcoming - December will be about birding festivals and the Great Florida Birding Trail. And I'm doing walks, the Walking Club with Lucy, for Prestige 55 with Munroe Regional in Ocala, plus doing walks and book talks in different areas.

Ron Presley, Merritt Island – My book Florida’s Master Anglers won the EIC competition for SEOPA. It’s tips, information, and fishing secrets shared by 20 professional guides. For the full release check out http://www.upf.com/book.asp?id=PRESL001 [email protected] Jill Zima Borski, Tavenier – I’m utilizing "Writer's Digest" (Oct. 2010 issue) "hot list" of "27 agents who want" my "work" to find the two or three agents who best fit my book-in-progress. The goal is to query one before the night is done! It's a memoir, so only peripherally related to the outdoors. The chapters about following the Tour de France on my bike in '91 and '94 qualify as outdoor writing! The first chapter is Eyeball on the Sidewalk; next is Love in a Shoebox, next is Playing Virgin Mary, etc.! [email protected]

Jamie Adams, Bushnell - I have a lot of Osceola Wild Turkey photos and other Florida wildlife and flowers that FOWA can use. Florida Wildlife Magazine has several in this month’s issue. [email protected]

Jim Sharpe, Summerland Key - I am producing video about the exciting fishing in the Florida Keys and sending out U-tube snippets of the action, plus offering 30 minute DVD's on my new web site of the videos. In addition I am writing articles for the Keynoter, and sending out my weekly newsletter detailing the fishing in the keys. My one hour radio show on Thursday evening is sent out over the internet and archived for review at any time at www.us1radio.com. In addition my Mon, Wed and Friday morning show on US 1 gives an up to date report on fishing here in the Keys. [email protected]

Bob and Barbara Epstein - fed up with low pay, no pay, we decided to take on starting up and running a KOA Campground. Heck, it was a salary plus numerous expenses, plus a home and all kinds of vehicles and tractors--right up my alley. Now that I turned 66, it's time to play in the dirt again. Yes, I am still writing columns under the heading "On The Road Again" and also taking on gigs such as doing the hunting and fishing pages for a Yellow Page company, photography too, as well as sending images and articles to on-line magazines (that at least pay you) such as www.simplyfishing.com (check out January issue and look at elephants and tiger fish on the Zambezi River). We are also doing trips with a PR group for travel and food articles. Get in touch and visit as our guests at Crossville Tenn. KOA. (He’s the agent for a fabulous home for half- price sale too. There’s a photo of the Intrepid Two on their website at http://www.koa.com/where/tn/42174/hosts.htm) [email protected]

Doug Olander, Winter Park - I’m editor in chief of Sport Fishing, the Magazine of Saltwater Fishing. www.sportfishingmag.com. [email protected]

Captain David M Rieumont, . Right now I am involved in building a high contentwebsite with my partner Gary Poyssick. Its called The Online Fisherman. www.theonlinefisherman.com. It has been called "The Wall Street Journal of Fishing Websites" The first month we had close to 200,000 impressions. It has the most unique features of any fishing website. Its focus is also to give back to the less fortunate, like the Blooming Place For Kids, Hero's On The Water and the Make-A-Wish foundation. It’s through fishing we can reach the highest cultural achievement, compassionate acts of kindness to others that have been dealt a bad hand from life. [email protected]

Al Herum, Tavanier - is Electronics Editor for Florida Sportsman, Publisher - www.marine-electronics- reviews.com. Your source for free unbiased marine product reviews. [email protected]

Jim Wilson, Panama City -- Just celebrated 25-years producing "Jim Wilson's Florida Outdoor Adventures" on WMBB-TV in Panama City! Still on the air. Also just got back from Gulfport, Miss. from 60th high school reunion. Sorry I missed auction and this past annual meeting but my med condition is coming along fine. [email protected] Susan Young, Deltona -- My new book, 25 Canoe and Kayak Trips for East-Central Florida, has just arrived. I need to line up programs to speak for and special events to have a booth at. Plus: last week I enjoyed a wonderful FAM Tour on the Suwannee and Itchetucknee. And sold my new books at the inaugural Deltona Authors Fair (I was on the founding committee.) Also: I've just become the Orlando Outdoor Recreation Examiner on www.Examiner.com and I've been accepted into the Florida Humanities Council Speakers Bureau. (And I'm still writing a monthly column for SportsCar magazine.) Am trying to put together a Speakers Bureau for FOWA. [email protected]

Jerry Gerardi, Tallahassee -- What I'm trying to do here in Tallahassee is keep my weekly readers (Tallahassee Democrat newspaper) entertained but aware of what's going on around them. I've had many people tell me they don't get to fish much, or even fish at all, but angle vicariously through my column.

I also try to keep them apprised of legislation that might affect outdoor sports in the state. Since this is the capitol I am privy to insider information. I get to address controversial issues, in print, when the legislature is in session and maybe, just maybe, get the attention of someone powerful enough to make a decision that will help us.

I try to give some free publicity to guides, tackle shops and marine-related business, something I couldn't do in South Florida when I wrote for the Sun-Sentinel and Palm Beach Post. They had corporate policies against such activities (without being paid for it). The Tallahassee Democrat isn't so greedy. I like to think my features and updates help the local economy. (Tommy Thompson is one of my weekly contacts and beneficiaries of the info-for-publicity plan). [email protected]

Mark Sosin, Boca Raton -- As an outdoor communicator, I am writing a couple of columns, giving some talks, and making videos. [email protected]

Josh Olive, - I’m working to expand WaterLine's distribution in Southwest Florida and busy adding Lee County interest to what has been a Charlotte County publication. [email protected]

Capt Ralph Allen, Punta Gorda -- I write a weekly boating/fishing column for the local newspaper, a monthly fishing forecast for an outdoors magazine, and a bi-monthly article for a regional magazine. [email protected]

”Alligator Bob” Young – as a Florida Master Naturalist, am doing Interpretative Ecotours - Your guide to the secrets in Nature.

Capt Rob Modys, Ft. Myers -- I'm the host of Reel Talk Radio. The show is broadcast every Saturday in the Fort Myers and Naples area on the ESPN network and on the web. Fishing is the main topic of the show with a good batch of local conservation, outdoor festivals and things to do with family and guest from out of town. The show has aired for 8 years and I've been the host for 2. It currently runs 2 hours from 7-9 and will expand back to 3 hours after the college football season ends. www.soulmatecharters.com

Capt William Toney, Homosassa -- In a nutshell, I'm a full time fourth generation fishing guide. I average 225 days a year on the water. I also write a weekly fishing report that goes out to too many sources to mention but here are a few, Ocala Star banner, Lakeland Ledger, Capt. Mel's Online, Coastal Angler Magazine..... I host Nature Coast Outdoors T.V. Show. My producer and I have filmed 38 episodes. I am president of the Homosassa Guides Association and love my job. David Brown and I went out this week to fish for sea bass. We had a very successful trip so look for the story to come out sometime in the near future. [email protected]

Mark Sosin, Boca Raton - Mark Sosin's Saltwater Journal airs three times each week 52 weeks of the year on Sun Sports (Fox in Florida) plus we work on both state and federal government video projects and we make instructional DVDs. My monthly columns are in Texas Outdoor Journal and the national section of Coastal Angler Magazine. Of course, I take on whatever freelance projects come along from writing to speaking.

Bill Hempel, Punta Gorda -- My newspaper and magazine pieces are directed at educating the boating public. My primary focus is on boating safety and courtesy to other boaters. I also cover the boating environment, keeping our waters clean and free from trash for fellow boaters while protecting the wildlife that lives in and around our waters. If you need more detail, let me know.

Bob Wattendorf, Tallahassee -- Working with the Florida Fish and Wildlife Conservation Commission, we just finalized a list of core concepts for our education messages. I also recently returned from a Florida Youth Fishing Summit where we met with government, not-for-profit and private providers of recreational fishing programs for youth and wrote a couple articles to explain how this gateway activity helps reconnect children with nature. That leads me to my role as Chair of the Get Outdoors Florida! coalition, which is all about working collaboratively to get the word out about how important it is for children and families to get outdoors and the research showing those that do tend to lead happier, healthier and smarter lives. I am also working with the redesign both our agency (MyFWC.com) and the coalition (GetOutdoorsFlorida.org) web sites and pushing the social media (especially Twitter, Facebook, YouTube and Flickr) communications channels. Besides keeping up with the monthly Fish Busters’ Bulletins and news releases, I also recently placed three-communications kiosks in major retailers (BassPro-Orlando, Dick’s Sporting Goods-Orange Park and Gander Mountains-Palm Beach Gardens) and am working on redesigning the loop videos for each and enhancing our relationships with a number of television producers to provide enhanced content). Good Luck and Good Fishing... [email protected]

Capt Rob Ottlein, Flagler Beach -- Just finished writing my fishing column for the Palm Coast Observer. Also doing as much fishing as I can, I call it research. Leaving for Mexico next Thursday. Going to fish for Bonefish and Permit in Ascension Bay which I will write about in my column when I return. Hope to get some good pics too. [email protected]

Bob Bass, Lakeland -- just got back from a FAM trip to LakeCity. The area is beautiful and filled with attractions and other things to do. It pays to visit other areas in our great state to see what they have to offer. On the trip with me were: Susan Young, Warren and Jean Resen, Sue Cocking and a writer from Seattle, Washington named Patrice Raplee. We all talked to Patrice about joining FOWA since she spends a lot of time writing in Florida and about Florida. She indicated she would join and see us all at the conference in Naples. Never know where a new member may come from. I got home exhausted with over 100 photos and lots of article ideas. The trip was time well spent and I would do it again in a minute.

Matt Stevens, Charlotte Harbor -- I'm currently writing a fishing column entitled "Man on the Pier" for the Charlotte Sun's weekly outdoor journal "WaterLine." My writing is based strictly on fishing from piers, bridges, beaches, seawalls etc. I also shoot my own art. Take care, [email protected]

Doug Alderson, Tallahassee -- Besides writing articles and books, I generally do 20 to 30 speaking engagements a year. They range from rotary clubs to college classrooms. Occasionally, I participate in a book fair, and that's always fun. This year I'm on a panel at the Miami Book Fair International. I also enjoy doing outings with groups, such as the Florida Paddling Trails Association and our local outfitter so I can connect with people one on one in the outdoors. There is nothing like sharing an experience together in the outdoors to create lasting memories. www.dougalderson.net

Larry Thornhill, Bullock NC - As a lot of you may know, our publication "OnLineFishermen.com" was an EIC award winner this year at the FOWA Conference. We have now started a facebook page and would like everyone to not only sign up to be friends on facebook but also would like them to sign up for their free copy of the magazine. http://www.facebook.com/pages/Online-Fishermen/167069703305103?v=wall and http://www.onlineoutdoorsmen.com/subscribe.html

Susan Cocking, Hollywood -- I write a regular weekly column in the Miami Herald sports/outdoors section covering fresh- and saltwater fishing, hunting, sailing, scuba diving, paddling, hiking and camping. I also publish occasional features in other sections of the newspaper such as Tropical Life, business and news. [email protected]

Glenn Lau, Williston -- Right now I am very active in producing a book called Bass Forever. It has an accumulation of over 50 years experience. The publishing date should be around November 15 at which time I will send you a copy. Just recently finished a project for National Geographic and a couple commercials. [email protected]

Jackie Otto, Largo -- This time of year I am writing mostly on hunting; deer and duck and the how to's and safety of the sport, bringing in youngsters the right way into an outdoor world that some never get a chance to see. Monthly articles in Onshore-Offshore Magazine. Also quarterly fishing reports on where and how to catch certain species in the Gulf, inshore and offshore, for The St. Petersburg Times Sports section. [email protected]

Flip Pallot, Mims -- 'just starting to film a new TV series..."Driven to Fish" sponsored by Ford Trucks. It will begin to air on the Outdoor Channel in Jan. 2011.

Terry Lacoss, Amelia Island -- I still write a pro tip for the Florida Sportsman Mag. Occasional features for FS. Monthly feature article for the Southern Kingfish Assoc. Outdoor writer for the News Leader and Camdon County newspapers. Also outdoor writer for the Amelia Now magazine.

Joe Malat, Punta Gorda -- I’ve been on the road for three weeks. Just started writing a new column called, “Discovering Southwest Florida” for WaterLine, a weekly boating and fishing magazine published by Sun Coast Media Group. I write a monthly column for the Chesapeake Angler, and I’m working on a series of articles about Outer Banks fishing for the Fisherman Magazine. During the past few weeks I led three of my Outer Banks Surf Fishing Schools at Cape Hatteras and did a well-attended book signing of my most recent book, the second edition of “Surf Fishing, Catching Fish from the Beach. ” I recently completed a makeover and redesign of my website, www.joemalat.com and I finally launched a Facebook page. [email protected] And our loyal Corporate and Tourism Members are busy, too!

World Fishing Network (WFN) is looking for members of the outdoors media to test out a new IPhone app is developing. The app will be available for sale shortly. We would like to offer your members a chance to test it out for free. All we ask is their feedback.

The WFN FishFinder is ideal for anglers who want to use technology to improve their fishing experience. It has a host of features that allows angler to log their fishing results, map out fishing destinations and much more.

The only requirement to participate in our test is the subjects must have an IPhone. Photographers and print journalists are both eligible. If any of your members are interested, they can contact me at 631-462-1198 or [email protected].

Florida's Suwannee River Valley Marketing Group hosted a press trip during the week of Oct. 11-14 2010 which included several Florida Outdoor Writers Association members, including Bob Bass, Warren and Jeanne Resen, Susan Young and Sue Cocking. The group had the opportunity to kayak both on the Suwannee River and at Ichetucknee Springs State Park. The Suwannee River Valley group was an exhibitor at the recent FOWA Conference and made several valuable new contacts at the event.

Charlotte Harbor Visitor’s Bureau -- Jennifer Huber writes “As a tourism member, I am following up with media contacts made while attending a media reception hosted by VISIT FLORIDA in New York and during the SEOPA Annual Conference in Huntsville, Ala., earlier this month. I am working on the media strategy for our destination for 2011 and preparing for the winter and spring season by working with our industry members to create vacation packages to post on our newly created blog (http://charlotteharbortravel.wordpress.com) and promote through media releases and pitches. [email protected]

Levy County Visitors Bureau, Bronson – Executive Direction Carol J. McQueen writes: We are marketing the wide variety of nature- based tourism in our 2000 square mile county, with 53 miles of coastline on the Gulf of Mexico, 4 rivers (including the historic Suwannee River) first magnitude springs, National Wildlife Refuges, State Preserves & Reserves, State Forests and Wildlife Management Areas. Paddling the Suwannee River Wilderness Trail and many spring runs and rivers, or hiking, bike riding, horseback riding on the Nature Coast State Trail. Fishing , hunting , photography and historical places to visit. Levy County is the outdoor writers dream, we have it all. www.VisitNatureCoast.com

Florida Sea Grant, Palmetto – John Stevely, Extension agent, writes: The Marine Scene newsletter is now available electronically. If you would like to receive, email Florida Sea Grant Extension Agent John Stevely at [email protected] The newsletter is published bimonthly. Coming soon it will also be available as a website. In this issue: Results of Great Scallop Searches in southwest Florida; Southwest Florida Goliath Grouper Count Results; Florida Gulf Coast University Shark Tagging Program (you can now track sharks in real time based on satellite tag data, and more. Hopefully, the newsletter will provide FOWA with ideas, information, and contacts for articles they want to write.

SEMINOLE COUNTY, FLORIDA – The Seminole County Convention & Visitors Bureau (CVB) offers a host of outdoor activities and events for leisure and business travelers. Whether you’re kayaking in its pristine, observing nature during a hike, fishing with family or visiting eco-friendly attractions, Seminole County has something for everyone. The CVB’s award-winning digital sports guide beats the competition when planning any sporting event. Patrick Harrison [email protected]

Job opps = Guidelines from editors

Like no other publication, Sport Fishing Magazine helps enthusiasts catch more fish. Sport Fishing tells how to do it—from its Rigging/Techniques, boats and electronics departments to expert features on boating and wiring, kite fishing for sails, plugging for tarpon, flycasting to stripers and so much more. Editor Doug Olander invites FOWA members to read the contributor’s guidelines, http://www.sportfishingmag.com/editorial_overview.jsp

Writers Guidelines For Backwoods Home Magazine http://www.backwoodshome.com/docs/writerguidelines.html

Magazine content: Backwoods Home Magazine is a country oriented “how to” magazine that specializes in showing people how to build their own home, produce independent energy, grow their own food, and how to make a living without being tied to a city. We also cover related subjects such as health, raising animals, food preservation, country skills, home schooling, arts and crafts, recipes, and book reviews. Our readers value their independence above all else. They want to do things for themselves, without help or interference from big government or big business. They are not looking for opinion or entertainment, but for hard facts on how to do things better. We print articles by people who are doing things. We rarely print articles by professional writers about what other people are doing. Your subject must be something you have actually done, not just researched. Writing guidelines: We like straightforward, clear writing similar to what you would find in a good newspaper. If you are working on a computer, send your article, and any photos/graphics on a floppy disk or CD as well as on paper. Please state what program you used. We prefer MSWord or Word Perfect, but can convert articles from almost any IBM compatible program. Do not indent paragraphs, double space between sentences, center titles or headings, use italics, or use any other type of formatting as it may interfere with our ability to transfer your file into our desktop publisher. If you are sending typed articles, send us the original, not a photocopy. No simultaneous submissions. That means, do not submit your article to more than one publisher at a time. The easier you make it to use your writing, the more likely we are to accept it. We also consider email submissions, but not as attachments. We will not open anything as an attachment because of the problems with viruses. Send email submissions, clearly identified as such, with the complete text of your article in the body of the email, to [email protected]. Graphics: Photos, drawings, or diagrams should accompany a manuscript whenever possible. Your article is more likely to be used and will command higher payment if accompanied by high quality illustrations and/or graphics. High quality digital photos and drawings in TIFF, JPG, PNG, or GIF format may be attached to emailed articles. DO NOT send the only copy of a rare or irreplaceable photo, drawing, manuscript, etc. Accidents happen. Mail gets lost. Have copies made to send us. Backwoods Home Magazine is not and will not be responsible for any loss of or damage to submitted materials. Payment: Write as much as you need to cover the subject, but don’t “pad” your article. We do not pay according to length. We appreciate concise writing, but we want the whole story. If you are giving directions on building something, supply complete step-by-step instructions. Our readers want to know how to do things, not just that it is possible to do something. Sources of tools, materials, and further information should accompany your article. Payment ranges from $30 to $200 per article, payable upon acceptance rather than publication. Submitting / Acceptance / Return of Materials: Articles, drawings, photographs, and floppy disks will not be returned unless accompanied by a self- addressed return envelope with sufficient postage. If you do not want your materials returned, please include a self-addressed, stamped postcard we can use to let you know if we will not be using your submission. If we accept your article for publication we will send you a contract via regular US Postal mail. Mail your article and related material via regular first class mail. Do not waste money on "overnight" or other faster delivery. Due to the volume of unsolitcited articles we receive, it might be a while before we read your manuscript. If your article deals with a seasonal topic, (such as Harvesting Hay or Starting Seeds), note that fact on the bottom left corner of the envelope (as in "For late summer/fall" or "Spring article"). Send to: Attn: Article Editor, Backwoods Home Magazine, P.O. Box 712, Gold beach, OR 97444 Thank you for your interest. Dave Duffy, Publisher

Thanks to Kelly Shannon Kelly for pointing us to Wooden Horse e-zine. The e-zine is free, and they seem to make their money by selling writing and marketing tip sheets. Here are two ideas from their current issue:

Is your lifestyle centered on being on the water, in the woods, or just hugging trees? ANTHOLOGY is a new quarterly shelter and lifestyle print magazine that takes a narrative approach to its coverage of home décor, travel, design, entertaining, and culture. Their tagline is, "Living with substance & style." EIC Anh-Minh Le said they envision the magazine as a collection of stories shared with readers. Single issues and subscriptions are available to US, Canada and UK residents. Issue number one was Fall 2010, with a publishing schedule of January, April, July and October. Creative Director is Meg Mateo Ilasco...

Do you know all the buzz words Magazine editors use? Find a list at www.ultimatewoodlands.com

The world is going green, according to Wenona Napolitano at Writing World e-zine. You can see her entire article at http://writing-world.com/freelance/green.shtml

She offers these marketing ideas Want markets? Here's a few that are totally green. One of the biggest "green" publications is Plenty Magazine. They have both print and online versions and feature a variety of green-focused topics from lifestyle to food and travel. They are "looking for creative, well-researched ideas that put a positive spin on protecting the environment." Plenty editors like fleshed-out pitches that are detailed, not vague. The pay for print publication is up to $1 a word; online-only publication is $150 per story. Send query and clips to [email protected]. Detailed writers' guidelines are available at http://www.plentymag.com.

The Sierra Club's bimonthly publication is Sierra Magazine. They are looking for "strong, well-researched, literate writing on significant environmental and conservation issues." Their features usually focus on the work of the Sierra Club. Sierra pays around $1 a word on acceptance. They prefer written queries sent the old-fashioned way, no emails. Get more details and examples of what they publish at http://www.sierraclub.org. Submit queries and clips to: Managing Editor, Sierra Magazine, 85 Second St., 2nd Floor, San Francisco, CA 94105-3441

E: The Environmental Magazine is another publication focused on green topics. This bimonthly publication has been around since 1989 and appeals to both general readers and environmental experts. They are an advocacy magazine that "aims to broaden the base of the environmental movement, not preach to the converted." Regular sections that they seek submissions for include Features, Currents, In Brief, Money Matters, Going Green, Consumer News, House and Home, Your Health, Eating Right, Tools for Green Living. Except for the Tools for Green Living review section, which is unpaid, all articles are paid around $.30 a word. E accepts queries by email, fax, or mail. Full guidelines are available online at http://www.emagazine.com. Send queries via email to editors Jim Motavalli ([email protected]) or Kathleen Mangan ([email protected]). Mother Earth News is a bimonthly magazine that promotes "self sufficient, financially independent, and environmentally aware lifestyles." Readers range in age from teens to over 90. Their readership is over one million across the US and Canada. Mother Earth News highly recommends you read their magazine before submitting. They want freelance articles that are written with practicality in mind, being informative, well documented, and providing hands-on information readers can use. Payments range from $25 to $150 depending on experience and content. Send queries with a short synopsis and a one page outline to [email protected]. More detailed guidelines can be found at http://www.motherearthnews.com.

Natural Home Magazine's motto is "living wisely, living well." Their style is straightforward and fact-based. They like articles to be written in second person with colorful and evocative wording. Their readers are "eco- savvy homeowners... that care deeply about healthy living, natural products, and a sustainable economy." Their guidelines are detailed and strict; they can be found at http://www.naturalhomemagazine.com/contribute/guidelines.aspx. Contact Jessica Kellner, managing editor, with any questions or detailed ideas and queries, at [email protected].

Indiana Living Green: A Hoosier's Guide to a Sustainable Lifestyle is a small publication put out six times a year in Indianapolis. They cover most aspects of a sustainable lifestyle, such as gardening, homes and building, travel, transportation, fashion, energy, local food and wine, and family and education. Articles slanted to the Indiana area are recommended but not always necessary. Indiana Living Green likes articles in the 500-750 word range written in Associated Press style featuring short sidebars and information resource boxes. Queries or completed articles should be sent to [email protected]. Pay rates start around $75 for articles and are negotiable. See complete writer guidelines online at http://www.indianalivinggreen.com.

AllGreen Magazine is a new publication in Connecticut whose mission is to "bring green to the mainstream." They are currently accepting free content to be published on their Web site. For work to be considered in the print magazine, they like to see detailed queries with names of interviewees, approximate article length, and availability of photographs along with clips sent to [email protected]. Check out detailed guidelines at http://www.allgreen.com. WedVert is a new wedding-planning magazine focused on all aspects of the green wedding, from the invitations to the honeymoon. No writer guidelines or specifics are listed online, so contact them via email at [email protected] to see if your idea currently meets their editorial needs. They have many online articles and samples at http://www.portovert.com.

Green Options Media is a family of sites that includes FeelgoodStyle.com, EcoChildsPlay.com, EcoLocalizer.com, Sustainablog.com, CraftingaGreenWorld.com, and several other sites. To view a description of their sites visit http://greenoptions.com/advertise/. They are currently looking for writers. Learn more at http://greenoptions.com/writewithus/. If you would like to write for Green Options Media, e- mail Senior Editor Jeff McIntire-Strasburg ([email protected]) and place "Writing for GO Media" in the subject line. Introduce yourself and include your background and experience. Attach writing samples or link to samples that can help them get a sense of your voice and style.

These are just a few of the green publications that are out there. More are popping up everyday both online and in print. By going green you can make some more green yourself!

Do you write for a newspaper? Here are the rules for last year’s contest from the American Association of Sunday and Feature Editors: http://www.aasfe.org/index.php?option=com_content&task=view&id=55&Itemid=60

Openings in Magazines/Publishing , October 19 2010

Company: Soundings Publications LLC Position: Seeking full-time writer Location: Essex, Connecticut Job Status: Full-time Salary: Not Specified Ad Expires: November 8, 2010 Job ID: 1204772 Website: http://www.soundingsonline.com

Description: SOUNDINGS PUBLICATIONS seeks full-time staff writer for marine magazines, websites and e- newsletters. Strong reporting and writing skills, ability to multitask between print and Web. 3 years minimum experience. Boating and video experience a plus. E-mail cover letter and resume to Rich Armstrong, Managing Editor, [email protected]

Here’s a job listing for an editor and outdoor writer in Wyoming. http://www.journalismjobs.com/Job_Listing.cfm?JobID=664837

Bonnier Group in Winter Park publishes 52 magazines, and has several openings. Among them: Caribbean Travel and Life Magazine is searching for an Editor in Chief. Saltwater Sportsman is looking for a managing editor. Bonnier’s home page is at http://www.bonniercorp.com www.patch.com is beginning local news reporting in Bloomington, Bradenton, St.Pete, WestChase, and Sarasota. They don’t mention pay scales, but check it out.

From WritingWorld.com:

FISH SHORT STORY PRIZE 2010. Ten best stories published in #11 Fish Anthology. Closes 30 Nov. Judge: Simon Mawer. 5000 word max. 1st Prize €3000. 2nd - a week at Anam Cara + €300.
3rd - €300. Entry €20 online or €25 by post: Fish Publishing, Durrus, Bantry, Co Cork, Ireland. Critique €50/story. http://www.fishpublishing.com (note from Sandy Huff – if you get paid in non-US dollars, just deposit your check into your regular bank account. Your banks will convert it based on the current exchange rate.)

Target readership is governmental and corporate employees working in the National Capital Region (Washington DC, its Virginia and Maryland suburbs and Baltimore). They want to know about relaxing, stimulating, and interesting activities for their leisure time. Your story must address that need. Longest articles are 1000 words; longest features are 900 words with most articles being no longer than 600 words. Reprints earn $50 whilst a cover story article would earn up to $300. For more information visit: http://www.recreationnews.com/

CAMPTRIP WRITING CONTEST DEADLINE: When 100 entries have been received. OPEN TO: 16+ . GENRE: Nonfiction. DETAILS: Write a couple paragraphs (in your own words) covering either an Informative Camping Experience, Tips & Tricks, Advice, Gear & Equipment, Review, some helpful Guides or anything else camping related (you may use point form if you are listing tips, etc). 200 words minimum. PRIZES: $100 Visa Card, $75 Visa Card, $25 Visa Card. URL: http://writingcontest.camptrip.com

In the Baltimore airport recently, I spotted some outdoor magazines in the newsstands. I could think of an article or expert to interview for each one. Can you? Sandy Huff Boating, Caribbean, Cruising World, Cycling, Dirt Wheeler, Florida Travel & Lifestyles, Grilled Outdoor Cooking, Guns of the Old West, Islands, Motor Boating, Outside, Petersens Rifle Shooter, Power & Motor Yacht, Primitive Archer, Runners World, Saltwater Sportsman, Snow Boarder Girl, Soldier of Fortune, The Affluent Traveler, Yachting Florida Youth Fishing Program Summit

Bob Wattendorf

A Youth Fishing Program Summit was held recently at the US Geological Survey facility in St. Petersburg and attracted a wide diversity of folks who are committed to teaching youth about recreational ishing in Florida. Although each may have had a slightly diferent priority and approach, the common theme was that recreational ishing is fun and provides a tremendous vehicle to get young people outdoors, engaged in a healthy lifelong activity that can enhance their quality of life and encourages them to become conser- vation stewards.

Karen Blyler, with the Florida 4-H Youth Development Program out of the University of Florida took the lead in spearheading the Summit after meeting with Rich Abrams (FWC, Marine Fisheries Education/Out- reach Coordinator and myself) last year. She pulled together sponsors and used grants from “Fish Florida” and Florida Sea Grant to network together more than two dozens individuals who are actively involved not only in teaching Florida youth how to ish but guiding them as mentors in the many positive lifestyle beneits that lifelong anglers enjoy. Fishing is one of the true gateway experiences that connect people of all ages to our natural heritage and in fact to American traditions and many of our core values as a society.

Blyler and her colleagues highlighted the National 4-H cooperative curricula for sportishing (www.4Hishing.org) and how their programs focus on life skills and experiential learning. Mike Spranger, Florida Sea Grant, came at ishing education from the standpoint of ensuring sustainable isheries and the need to promote proper catch-and-release techniques, with county Sea Grant agents around the state having specially designed kits to help in this efort. Chuck Cichra from IFAS spoke about the Fishing for Success program that is conducted primarily on the University of Florida campus and began in response to a request from a local sherif’s oice wanting a non-contact outdoor sports activity that would provide mentoring and career counseling to a small group of underprivileged youth.

Although Lara Kramer from “Fish Florida” (FishFloridaTag.org) was unable to attend in person, her non- proit utilizes funds from purchase of the sailish specialty tag to fund ishing education grants and schol- arships and provide free tackle for youth participants in many outreach programs all across Florida.

Florida Fish and Wildlife Conservation Commission’s (FWC; MyFWC.com/Youth) isheries education and outreach stafs from both freshwater (Steve Marshall) and saltwater (Rich Abrams) highlighted the nu- merous clinics and train-the-trainer sessions for Hooked on Fishing—Not on Drugs (HOFNOD; Future- Fisherman.org). The saltwater ishing clinic protocol (MyFWC.com/Learning) was one of the most highly esteemed resources identiied by many of the participants at the summit, along with the Kids Fishing Activity book published by the FWC as a program supplement. On the freshwater side, there is a special emphasis on developing camps for ishing that either consist of week-long day camps, or overnight week- end camps and evaluating the long-term behavioral changes that take place in these students, versus those that only get to participate in a one-day or part-day clinic.

The Get Outdoors Florida! coalition (GetOutdoorsFlorida.org), of which I am the Executive Chair, is heavily involved in bringing together a diversity of active, nature-based recreational opportunities with the goal of helping more youth lead happier, healthier and smarter lifestyles. Our approach is to spread a broad net using partners’ one day events around the state but then leading them into longer educational op- portunities such as the camps that can be provided via the evolving Florida Youth Conservation Center Network (FYCCN.org). Evaluation will be key to this efort and the work done by the Children and Nature Network (ChildrenandNature.org), which has extensive research documentation of these beneits already provides an encouraging basis for continuing the efort.

Cpt. Wayne Conn is owner of the Reward Fishing Fleet (TheRewardFleet.com) is passionate about giving youth the opportunity to enjoy ishing from his charter boat where he can take 50 youth and 20 mentors out at a time.

Nate Brennan works with MOTE and created a community based “Kids Cup” to evaluate red drum survival and is also looking at measuring the impact of snook stock enhancement eforts by FWC.

Michael Bailey, with NOAA is involved has programs that allow anglers to check our rods and reels and encourages monoilament recycling, and are working on a new ethical angling program. As part of the Department of Commerce, NOAA speciically seeks to promote recreational ishing.

Rich Brochu and his associate Bob Cawood operate the Florida Fishing Academy (FloridaFishingAcademy. com) a non-proit that provides 8-24 hours of dedicated ishing related programs in 17 schools utilizing the HOFNOD curricula to teach life skills and the FWC clinic protocol.

Cindy Davidson is with the Youth Environmental Alliance (YEAfrog.org), which also teaches an 8-24 hour program also based on HOFNOD and the FWC clinic protocol in after school programs and has created their own materials as well.

Dawn and Jay Walker are owners of ECO (Environmental Conservation Organization), which provides supplemental courses in life sciences for schools and ishing clinics for Boy Scouts.

Pete Della Ratta, a PE teacher from Woodlawn Beach Middle School, exempliies how ishing can be in- corporated into school programs. His eforts allowed 380 students to become involved in a wonderfully integrated program centered on recreational ishing and conservation (www.santarosa.k12.l.us/wbm).

Al Bernetti is the founder of National Teen Anglers (TeenAnglers.org) a program that spun of from a local FWC isheries outreach efort in Kissimmee. They now have a 12-chapter curricula and chapters not only in Florida but also Missouri, New Jersey, New York, Ohio and Pennsylvania.

Tommy Thompson is the Executive Director of the Florida Outdoor Writers Association (FOWA; www. FOWA.org), which has a speciic Education/Outreach Committee of its own. They are especially interested in using a youthful enthusiasm for ishing to lead them into photo/journalism careers and to help promul- gate the future of ishing and conservation.

Rodney Smith, founder of the Anglers for Conservation recently received the Bass Pro Shop’s Pass-it-On Award at a FOWA meeting for their non-proits eforts to look at applied science and conservation. He and his wife view ishing as an important way to teach patience—the value of delayed versus instant gratiica- tion.

With all of the energy and synergism coming from this group, it is no wonder they decided to stay in touch and continue to develop and reine recreational ishing programs to engage youth in a lifetime of respon- sible recreational ishing. Together the group hopes to develop curricula that meet Sunshine State Educa- tion Standards, so they can be taught in schools. We also want to continually reine and customize ishing education and outreach programs through long-term evaluation programs to document the beneits of the most efective approaches and make them widely available to Florida’s youth. GetOutdoorsFlorida. org web site will be used to help make the public aware of the family ishing venues and events.

Instant licenses are available at MyFWC.com/License or by calling 888-FISH-FLORIDA (347-4356). Report violators by calling *FWC or #FWC on your cell phone, or 888-404-3922. Visit http://www.myfwc.com/Fishing/ for more Fish Busters’ columns. Contributor's Guidelines OUTSIDE Magazine

http://outsideonline.com/system/guidelines.html

Writer's Guidelines Outside is a monthly national magazine dedicated to covering the people, sports and activities, politics, art, literature, and hardware of the outdoors. Although our features are usually assigned to a regular stable of experienced and proven writers, we're always interested in new authors and their ideas. In particular, we look for articles on outdoor events, regions, and activities; informa- tive seasonal service pieces; sports and adventure travel pieces; proiles of engaging outdoor characters; and investigative stories on environmental issues. Queries should present a clear, original, and provocative thesis, not merely a topic or idea, and should relect familiarity with the magazine's content and tone. Features are generally 1,500 to 5,000 words in length. Dispatches articles (100 to 800 words) cover timely news, events, issues, and short proiles. Destinations pieces (300 to 1,000 words) include places, news, and advice for adventurous travelers. Review articles (200 to 1,500 words) examine and evaluate outdoor gear and equipment. Separate guidelines are available for prospective photo and illustration contributors. Please re- quest them directly from the photo or art departments. Please send queries (not manuscripts) and two or three relevant clips along with a self-addressed stamped envelope to: Editorial Department, Outside magazine, 400 Market St., Santa Fe, New Mexico, 87501.Our response time is usually six to eight weeks.

Photographer's Guidelines Outside is a monthly national magazine dedicated to covering the people, sports and activities, politics, art, literature, and hardware of the outdoors. We rely on regular contributors for many images, but we are always open to innovative work that creatively relects the essence of the magazine. Features represent the best of outdoor writing and photography. Exposure is a gallery-style section devoted to showcasing exceptionally engaging photography and its creators. Parting Shot, the last image in the magazine, is a signature page that highlights a single image with a humorous twist. Please send original slides or prints or good quality duplicates; 35mm or larger, packed in clear plastic sleeves. Please print your name on the slide mounts. Please do not send slides loose in envelopes or boxes. Mail all images to: Assistant Photo Editor, Outside magazine, 400 Market St., Santa Fe, New Mexico, 87501. Unless your work has been speciically requested by us, please include a self-addressed, stamped envelope for return. You should expect return or notiication regarding your work within 60 days.

Collectible Classic Heddon Punkinseed Ornaments Decorate Your Christmas Tree With Punkinseeds! They’re classic and collectible for a reason! The old Heddon Punkinseed is a highly sought-after collectible lure, and this Christmas the angler or lure collector in your life can hang a dozen or two on his Christmas tree with the new Collectible Punkinseed Decorative Ornaments. These hand-painted Punkinseeds are replicas built to original speciications and feature dual hanging options by either the mouth or back. Even folks who have never considered collecting lures love the Punkinseed because these lures are lat out cute and harken back to a day when things were simple. The Punkinseed was a ish- catcher as well as a darn good-looking lure, and the paint schemes were unmatched. Each decorative package comes with 12 replica Heddon Punkinseed Lures, Model number X9630. The color patterns are: JRH (Frog Scale/Red Head), BF (Bullfrog), SO (Spotted Orange), DGLF (Dark Green Luny Frog), BHBG (Bone/Blue Head/Blue Scale), BFRHG (Bull Frog/Red Head/ Gold Gill), S (Strawberry), RG (Red/Gold Gill), GDRH (Gold/Red Head), PRH (Pearl/ Red Head), YRH (Yellow/Red Head), XWBR (White/Black/Red Gill). You get a dozen Collectible Punkinseed Decorative Ornaments in a holiday themed box, per- fect to give the angler who has everything. They look great on a Christmas tree or hung in a lake cabin or retreat. For more information, go to www.lurenet.com. Florida Fish Busters’ Bulletin October 2010 FWC Briefs Florida Outdoor Writers on key issues Bob Wattendorf (FOWA Board Member) The Florida Fish and Wildlife Conservation Commission’s (FWC) executive director, Nick Wiley, recently spoke at the Florida Outdoor Writers Association’s (FOWA) annual meeting in Tallahassee. Other FWC staf, including Greg Holder, assistant executive director, came to talk about other key issues, such as the recent oil spill, afecting Florida’s ish and wildlife and recreational use of those resources. The meeting included the introduction of the new book “Beyond Seasons’ End,” edited by the Wildlife Management Institute and Theodore Roosevelt Conservation Partnership and printed by the Bipartisan Policy Center. Free copies are available online at SeasonsEnd.org. “Beyond Seasons’ End” is the sequel to “Seasons’ End.” “Seasons’ End,” published in 2008, revealed the threat to hunt- ing and ishing because of global climate changes, which includes some key concerns for Florida. The new book goes beyond that. This book is available for free download via SeasonsEnd.org and describes what anglers and hunters should know about climate change and begins describing “a path forward for ish and wildlife in the era of climate change,” with speciic projects and goals considered. John Cooper, from the Bipartisan Policy Center, stressed that although the cause may be dis- puted, there have been signiicant changes to global weather patterns over the past 25 years and anglers and hunters should be concerned with the efects of those changes. There has been a 2°F increase in average annual temperatures in the Southeast since 1970, according to Global- Change.gov/usimpacts, and this summer showed both record highs and records for the number of sustained days over 90°F. Rainfall patterns also are shifting from historic norms.

Nick Wiley, on left, and John Cooper participate in a FOWA panel about climate change at the Hotel Duval in Tallahassee. Photo by: Jessie White.

Cooper pointed out that whether or not man can be directly linked to some or all of the changes, the changes are happening and the conservation measures suggested for minimizing the efects are important from a stewardship perspective. Reducing pollution, conserving energy and plan- ning for future needs of ish and wildlife populations should be carried out aggressively regard- less of relative efects of cyclical weather patterns versus anthropogenic (caused by man) sources, if we want to ensure healthy ecosystems that support recreational ishing and hunting. Wiley pointed out that 2010 has been a tough year for Florida’s ish and wildlife, beginning with the January cold snap that led to numerous ish kills around the state and then the Deepwater Horizon oil spill with its untold impacts to ish and wildlife. In both events, the sudden impact on ish and wildlife was highly visible, and anglers, hunters and other wildlife lovers responded in force with donations and volunteer eforts. However, the impacts of global climate change will have much more impact than both of those events combined. Yet it is diicult to get anyone excited about climate issues, Wiley said. He compared it to a hunter who doesn’t worry too much about a forest slowly being deforested until it impacts his tree stand. Wiley talked about the FWC’s workshop, Florida’s Wildlife: On the front line of climate change, held in October 2008. Since then the FWC and other science-based state and federal agencies and universities have been documenting potential alterations and planning how to adapt to them, while at the same time encouraging residents to use common sense to reduce pollution, carbon emissions and other deleterious impacts on habitat. Planning activities include Wiley’s participation on the Governor’s Economic Task Force, where recognition of the huge iscal impact that recreational use of ish and wildlife has on Florida’s economy (estimated at more than $12 billion) is front and center. Moreover, VISIT FLORIDA the state tourism agency has recognized the importance of helping to promote Florida’s bona ide status as the “Fishing Capital of the World.” The Division of Freshwater Fisheries Management, meanwhile, is creating a new black bass management plan. They are seeking public input on the irst draft that was created using input from nearly 5,000 resource users and a technical assistance group comprised of Floridians whose businesses and recreational enjoyment depend on wise management of our bass isheries. Climate change is addressed in the plan, but other more prominent focal areas needing public input are issues such as management of hydrilla and other nonnative aquatic plants and ish, tournament man- agement, trophy bass documentation, habitat enhancement, ish stocking and the pros and cons of more detailed and lexible isheries regulations versus more standardized regulations. (To comment on the current draft, which is still in the formative stage, visit MyFWC.com/BassPlan_ Survey.) Dr. Mike Allen, from the University of Florida, has coauthored chapters in both books relating to climate change impacts on warm water ishes. His whitepaper and the science-based references that support it are found online at SeasonsEnd.org. Among the issues he highlighted for Florida would be efects of more severe lood-drought cycles, the impact of rising sea levels and salt- water intrusion, changing the competitive advantages some nonnative ishes may have and the need for more aggressive habitat restoration and enhancement projects. In the past 215 years, there have been two hot records set for every cold record. Jon Oetting, with Florida Natural Areas Inventory at Florida State University, said the expecta- tion is that sea levels will rise approximately one-inch per decade resulting in a 3-9 foot increase in mean sea level by 2100. Such an increase would afect many species of plants and animals, lood low lying shorelines, alter saltwater marshes, and increase saltwater intrusion into Florida’s aquifer, increasing water shortages. Even increases at the lower 3-foot level would impact barrier islands, shifting them inland, increase coral bleaching, increase the acidity of saltwater and cause people to migrate inland causing new development and construction to further impact native habitats. Rodney Smith, editor of Coastal Angler Magazine, pointed out that Florida is the lattest state in the union, and with our limestone topography Florida’s springs are also in jeopardy of substantial impacts. Already 33 percent of Florida’s counties are reporting water shortages that may relate to climate change. He spoke of observable changes in the Indian River Lagoon where he grew up and emphasized the need for anglers and boaters to understand what could happen in the next few generations. At the FOWA conference, Smith, who is also founder of Anglers for Conserva- tion, received Bass Pro Shop’s Pass-it-On Award. So his dedication and concern for future generations of anglers is a constant focus for him in his publications and non-proit organization. During panel discussions including all of the above speakers, Tommy Thompson, Executive Direc- tor of FOWA and moderator for the newsmakers’ session, asked the panel what could be done. Cooper pointed out that all politics are local, and it is critical for Floridians to speak up about issues that concern them. Audience members emphasized the importance of getting word out about the importance of ish- and wildlife-related recreation to Florida and the extended beneits to real estate, tourism and quality of life. Wiley said that reducing carbon footprints, minimizing energy waste, protecting and restoring habitats, connecting wildlife corridors and building resil- iency are all things that we can and must do. AWARD-WINNING "LADIES, LET'S GO FISHING!" SEMINAR TO LURE LADIES TO THE SPORT FISHING CAPI- TAL OF THE WORLD NOVEMBER 12-14

Women's-only getaway in Islamorada, FL, includes ishing, rigging, conservation and more!

FT. LAUDERDALE, FL, 8/10 The inest of ishing will be shared with women at the award winning "Ladies, Let's Go Fishing!®" Keys weekend seminar, November 12-14 at Holiday Isle Resort & Marina, Islamorada, FL "the Sport Fishing Capital of the World."

For this event, held in conjunction with the Florida Fish and Wildlife Conservation Commission, women will travel from several states for an exciting weekend of educational and hands-on ishing activities, habitat conservation and to meet other female anglers. The seminar provides an opportunity for the ladies to use their newly-acquired techniques to ish inshore or ofshore on their choice of a group boat, lats boat or sportishing boat.

For more than 15 years, over 6,000 seminar graduates have praised the program and returned to learn more. Upon receiving an award for attending the event eleven times, Lurue Lord, Statesboro, GA, said, "Fishing is a lifelong passion. The best anglers never stop learn- ing!" Participants Nancy Wright, Jupiter, FL and Aimee Riley, Bridgeport, WV came to last year's Islamorada seminar with high hopes of catching their irst saltwater ish ever. It was beyond their wildest dreams to release sailish up to 60 lbs. on their irst attempt, only one day after learning how.

The Award-winning "No-Yelling School of Fishing" Curriculum

Known as the "No-Yelling School of Fishing," this award-winning seminar for women will kick of on Friday, November 12, with a meet- and-greet networking social from 6:30-8:30 pm featuring a cash bar, rale and silent auction for registrants and guests. Saturday's events begin at 8:00 am with classroom presentations on ofshore, bottom, inshore and ly ishing, followed by lunch and hands-on ishing skills until 4:30 pm. Named speakers are Captains Jim Anson, Lee Lavery, Skip Bradeen and more. Skills such as releasing, conservation, knot tying, bait rigging, spin and net casting, gaing grapefruits, trailer backing, boat handling, stand-up ish ighting techniques and more will be taught. Events conclude with a silent auction, followed by food, music and fun with artist Pasta Pantaleo at his new Signature Gallery, MM 81.5 oceanside in a historical Red Cross home. On Sunday, November 14, ladies embark on a half-day Fishing Adventure (optional and additional) followed by a ish illet demonstration. Women can opt to sign up a male guest on boats that take only two (inshore/lats) and group boat (party boat) trips only. The Florida Keys have not been impacted by the Gulf oil spill and ishing is as good as ever.

The Florida Fish and Wildlife Conservation Commission (FWC) will educate seminar participants on the importance of marine conserva- tion by showing the habits that can be developed so each person can make a diference, no matter where they ish. Women will learn safe hook removal, release techniques and more.

"Our Islamorada seminar provides women with a unique experiential vacation getaway where they can learn, network and enjoy the fabulous Florida Keys and all of its remarkable ishing," notes Betty Bauman, founder of the series and recently named one of the Top Women in American Boating by BoatU.S. Magazine. "Attendees will also learn about our new Angels of the Seas conservation initia- tive with the Save Our Seas Foundation and see how some of our graduates have organized conservation projects to compete in that program's Conservation Awards," she added.

Featured on national network television and more, the seminar series is held in conjunction with the FWC through the Sport Fish Res- toration Program, with major partners such as Mercury Outboards, Ranger, BoatU.S. ANGLER Insurance, Gulfstream Int'l Airlines, Minn Kota, Humminbird and Magic Tilt Trailers. Other partners are on the website at www.ladiesletsgoishing.com.

Seminar registration is $115 up to a week before the event and $135 the week of the event and for walk-ins. Registration includes instruction, use of equipment, hands-on training, networking reception and silent auction, meals, goody bags and more. The Sunday Fishing Adventure with tackle and bait is additional. Holiday Isle is at MM 84.5, oceanside in Islamorada. Contact: phone: (954) 475- 9068; [email protected]; www.ladiesletsgoishing.com. NEW PINNACLE OPTIMUS™ REELS OFFER “TOURNAMENT CLASS” QUALITY, PRECISION AND PERFORMANCE

TUSTIN, Calif., Sept. 1, 2010 – Pinnacle has teamed up with BASS Elite Series and FLW touring pros to design its new Tourna- ment Class Optimus™ reels– a selection of ultra-smooth, extremely durable metal baitcasters weighing in at just over seven ounces each. State-of-the-art, yet surprisingly afordable, Optimus reels put professional-grade quality, precision and per- formance within reach of the average angler.

Pinnacle worked closely with its pro stafers – Paul Elias, Dave Wolak, Britt Myers and Grant Goldbeck – to develop this series of “ultimate” baitcasters, which includes reels ideal for virtually every bass-ishing application. The Optimus™ family features a total of ive Optimus XLT, Optimus XT and Optimus X models, ofering serious bass ishermen a variety of styles, gear ratios and feature sets to choose from.

Every Optimus reel boasts an exclusive metal X-Bone™ pattern frame that maximizes strength and durability, while keeping weight at an absolute minimum. X-Bone construction distributes the amount of critical stress equally to four points (like a car chassis), ideally compensating for the entire weight load. This proprietary frame design and metal side covers increase rigidity and torque resistance too, allowing the gears to remain in perfect alignment at all times. Optimus XLT and XT mod- els also feature internal components (drive gear, drive shaft and worm gear) made of Duralumin – an advanced “super alloy” that’s 20 percent stronger and 70 percent lighter than brass.

Pinnacle’s top-of-the-line Optimus XLT is a gleaming gold beauty that ishes as good as it looks. An incredibly smooth, reli- able performer, it boasts 11 stainless bearings (10 double-shielded ball bearings plus a roller bearing), a blazing fast 7.3:1 retrieve, and Tandem Cast control, which combines the best properties of magnetic and centrifugal braking systems. This reel’s rugged X-Bone frame is complemented by metal side covers with a distinctive Titanium Deposition (Titanium Ni- tride) inish. More than an aesthetic touch, this inish – the result of Titanium particles vaporized in a vacuum chamber and chemically bonded to the side plates – is signiicantly more durable and scratch resistant than any painted surface. For su- perior ish-stopping power, the Optimus XLT is equipped with an incredibly smooth, super consistent Multi-Stack Drag with cross woven, uni-directional carbon iber washers. The Optimus XLT (like all Optimus models) also features the industry’s irst QuickFlip™ Button for lipping and pitching applications. Conveniently positioned on the right side of the frame, this ergonomically designed button lets you engage the gears instantly without turning the handle for lightning-fast hooksets. Additional Optimus XLT features include: a curved, cold-forged aluminum handle and star drag, ergonomic handle grips, Unlimited Anti-Reverse™, and a precision-click spool tension knob.

While the Optimus XT boasts the same all-metal construction, advanced features and professional-grade performance as the Optimus XLT, it sports a slightly diferent look (“black chrome” Titanium Deposition side covers, instead of gold). Opti- mus XT models are also available with a range of gear ratios – 7.3:1, 6.4:1 and 4.7:1 – to suit varying angler needs and prefer- ences.

Bass ishermen looking for a “Tournament Class” reel at an even lower price can opt for Pinnacle’s Optimus X. This smooth, rugged baitcaster is equipped with nine stainless steel bearings (8 double-shielded ball bearings plus a roller bearing) and a versatile 6.4:1 retrieve. Like the Optimus XLT and XT, it features an X-Bone metal frame and metal side covers (without the Titanium Deposition inish). Tandem Cast Control and a QuickFlip Button also come standard. Additional Optimus X fea- tures include: Multi-Stack Trulon drag washers, precision-cut brass gearing, Unlimited Anti-Reverse™, a contoured forged aluminum handle, and a precision-click spool tension knob.

Despite the advanced engineering, cutting-edge features and custom-quality construction, Pinnacle’s Optimus baitcast- ers are afordably priced. The Optimus XLT has an MSRP of $199.99, while the Optimus XT and Optimus X models retail for $179.99 (MSRP) and $129.99 (MSRP), respectively.

CHARLOTTE HARBOR & THE GULF ISLANDS CELEBRATES RETURN OF WHITE PELICANS WITH SPECIAL VACATION PACKAGES Original “Snowbirds” Love the Area for Same Reasons as Human Visitors

Charlotte Harbor & the Gulf Islands, Fla. (Oct. 18, 2010) – Thousands of distinctive White Pelicans, the area’s original “snowbirds,” return every October and November to Charlotte Harbor & the Gulf Islands, ofering visitors a delightful look at these majestic creatures. To celebrate this migration, the Charlotte Harbor Visitor & Convention Bureau www.Charlotte- HarborTravel.com, has arranged for special packages at area hotels and attractions. Just like their human counterparts, the birds ly in from cooler climes – from as far as West- ern Canada and the Northwestern United States – to spend a warm winter vacation in this Southwest Florida getaway located on the Gulf halfway between Sarasota and Fort Myers. Charlotte Harbor is helping its human visitors enjoy special White Pelican packages and discounts, which are posted on the new blog http://charlotteharbortravel.wordpress. com/2010/09/21/whitepelicans2010. One of the largest North American birds, with a wingspan as great as nine-and-a-half feet, the American White Pelican can weigh up to 30 pounds. Highly dependent upon lakes, wetlands and coastal estuaries, American White Pelican populations are threatened, but because Charlotte Harbor & the Gulf Islands has many protected wildlife refuges, it’s easy to ind them. One of the largest concentrations of White Pelicans in the Southeastern United States is on White Pelican Island in Gasparilla Sound, where as many as 2,000 of the birds make their winter home. The viewing is so spectacular here that it’s a favorite location for internation- ally-acclaimed wildlife photographers. White Pelican Island, along with Island Bay National Wildlife Refuge, are of limits to humans, but both are easily visible by boat tours. Additionally, Charlotte Harbor, the Peace and Myakka Rivers ofer plenty of spots to see Pelecanus erythrorhynchos. Hundreds of White Pelicans have been observed in a feeding frenzy at Charlotte Harbor Environmental Center’s Alligator Creek Preserve. With plenty of hiking trails and ponds, Alligator Creek is one of seven Charlotte Harbor sites listed on the Great Florida Birding Trail, part of the Florida Gulf Coast portion of the North American Migratory Flyway. For a complete listing of choice spots, visit www.loridabirdingtrail.com/ sites_south.htm. Contact: Jennifer Huber, Public Relations Manager Charlotte Harbor Visitor & Convention Bureau Tel: 941-743-1900 Email: [email protected]

FOR IMMEDIATE RELEASE Media Contact: Patrick Harrison 727.821.5155 x110 [email protected]

Embrace the Outdoors – Seminole County Style Seminole County is Florida’s Natural Choice for Outdoor Adventures

SEMINOLE COUNTY, Florida. (Oct. 20, 2010) – Located in the heart of Central Florida, Seminole County is rapidly becoming a well-known vacation destination for individuals seeking unparalleled outdoor adventures and an easy going atmosphere. Whether you’re looking for a relaxing river getaway, state-of-the-art golf courses, wilderness trails, great rates on quality hotels or shopping in its historic villages – Seminole County is Florida’s natural choice.

Seminole County boasts over 2,000 freshwater lakes and rivers, which allow for a plentiful number of outdoor activities such as swimming, canoeing, kayaking, fishing, boating, hiking and more. The majestic Wekiva River, which is fed by crystal clear underground springs, is one of the area’s most popular attractions. The Wekiwa Springs State Park is a 6,397-acre compound boasts several activities including, canoe rentals, picnic areas, boardwalks and an eight-mile horseback riding trail.

If sports and recreation are your passion, check out Seminole County’s world-class rock climbing course, the amusements of Fun World or Seminole County’s newest attraction, ZOOm Air Adventures. ZOOm Air offers an aerial adventure course that allows you to explore the treetops from an animal’s perspective using rope bridges, zip lines, suspended disks and more.

Located within driving distance of Florida’s theme parks, Seminole County is easily accessible by plane, automobile or train. The Sanford Orlando International Airport and the Orlando International Airport are just minutes away as is Sanford’s Amtrak station. Driving to Seminole County is just as convenient, with easy access to the I-4 Interstate.

After all of this activity, you will definitely need a place to rest. Look no further for affordable hotel rates. Seminole County’s numerous hotels are, on average, one-third lower than comparable lodging in neighboring Orlando. Many of the new hotels, including the Hyatt Place, Residence Inn and Westin, and recently renovated Marriott offer amenities including free Wi-Fi, complimentary breakfast, state-of-the-art fitness centers and sparkling pools.

Come and discover the natural beauty Seminole County has to offer. With its rolling rivers, peaceful fishing excursions, hiking trails, boating and more, Seminole County offers a true Florida experience. About Seminole County: Just a short drive from the major attractions of Central Florida, and within a 15-minute drive from Orlando, Seminole County offers great accommodations, fine dining, upscale shopping, superb golf courses, and state-of-the-art sports facilities and training complexes – nestled among charming historical villages. Surrounded by the beauty of natural Florida, Seminole County also offers the classic Florida experience of peaceful rivers, fishing, boating, hiking and more. For destination information call 1-800-800-7832 or visit www. VisitSeminole.com. COASTAL ANGLER CALL FOR SUBMISSIONS AND SUBMISSION REQUIREMENTS

Currently, Coastal Angler Magazine editorial is divided into (3) sections: nationwide, regional (Florida, Gulf Coast) and local. Local editorial is currently taken care of by our franchisees. Nationwide and regional (Flor- ida, Gulf Coast) sections are the responsibility of corporate (us here). Before sending your writings please double check our editorial requirements for regional and national sections of our publication: Nationwide editorial: Articles stay generic, meaning NO speciic names to rivers, lagoons, waterways or product. If you do mention speciic areas, please write about at least (3) three other areas throughout the USA where it might also apply. This is a nationwide publication so our editorial in this section needs to stay generic as to apply to the east and west coast of the USA. Regional editorial: Currently, our regional consist of Florida state region (soon to be growing to the California, and Southeast US). Articles stay generic, meaning NO speciic names to rivers, lagoons, water- ways or product. If you do mention speciic areas in the region, please write about at least (3) three other areas throughout the same region where it might also apply. This is a regional section so our editorial in this section needs to stay generic as to apply to this location. Our mission statement follows, “Use, don’t abuse our waterways” for ishing, boating and conserva- tion so our subject matter should follow that mission.

- Keep the article to between 500- 600 words max. • If you have photos, send them along too with captions. • After review, we will discuss a payment with you. • If you have any other questions, let me know!

Advertorial consists of the following: • Short, interesting, quirky is OK! (500 words-max) • How to, tips, tactics or fun facts • No more then (2) mentions of your product within the article • Contact information is contained in the byline at the end of the story

Send me a list of article titles (queries) you might be interested in writing about with Coastal Angler Maga- zine. Thank you. Karen Smith, Coastal Angler Magazine [email protected] “Find your Outdoors Here!” Fishing-Boating-Conservation Toll Free: (888) 800-9794, Oice: (321) 777-2773 (ext 13, Cell: (321) 750-1113

TTI-BLAKEMORE PRESS KIT NOW AVAILABLE ONLINE!

In an efort to save some trees; the 2011 TTI-Blakemore press kit is now available on-line. Follow the link: http://ttiblakemore.com/shop/index.php?main_page=index&cPath=122 User name is: “outdoorwriter”. (One word) Password is: “2011”. Feel free to holler at TJ if you’d prefer to receive an e-mailed copy or have a printed copy mailed to you. Most new product samples will be available in early October. TJ Stallings Marketing and Crazy Ideas TTI-Blakemore Fishing Group Celebrating the 50th Anniversary Tru-Turn Hooks Home of Daiichi Bleeding Bait, Team Catish, Mr. Crappie, StandOUT and XPoint Hook brands. Also home of the Road Runner Lure and Blakemore’s Real Magic. Proud member of POMA, FOWA, TOWA, MOC, NOWA and SEOPA. Outdoor writer line: 1/800- 421-5768. Phone: 334/567-2011. Fax: 334/567-9788 TTI-Blakemore / TJ Stallings P.O. Box 1177 Wetumpka, AL 36092

About Market Edge Submissions:

Market Edge is published bi-monthly, except August. Based on our current schedule, we hope to distribute it on the 15th of each even month. The deadline for submissions will be the 8th of that month.

PLEASE submit all text in Microsoft WORD format (.doc or docx)as an attach- ments to an email addressed to: [email protected]

Corporate and Tourism submissions are limited to ONE PAGE (8.5x11) only, and should be attached to an email as a high-resolution PDF ile.

Writer members are encouraged to send ‘member news’ as well as short articles of general interest.

Florida Outdoor Writers Association 24 NW 33 Ct, Suite A Gainesville, Fl 32607 www.fowa.org [email protected] (352) 284-1763