State Parks, Recreation and Travel Commission Historic Washington State Park Washington, AR January 21, 2016
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State Parks, Recreation and Travel Commission Historic Washington State Park Washington, AR January 21, 2016 Commissioners Present Jim Dailey, Chair Jim Shamburger Shash Goyal, Vice Chair Cindy Smith Mike Mills Mike Wilson Bill Barnes Jay Bunyard LeRoy Dangeau Danny Ford John Gill Montine McNulty Kalene Griffith Commissioners Absent Bob Knight Ness Sechrest Weston Lewey Randy Wolfinbarger Department Staff Present Kane Webb, Executive Director Kris Richardson, Executive Assistant Grady Spann, Director, Arkansas State Parks Joe David Rice, Tourism Director Ron Maxwell, Deputy Tourism Director Jon Brown, Operations Manager Randy Roberson, Planning & Development Manager Jeff King, Chief Park Planner Kelly Farrell, Program Services Manager Robin Gabe, Field Interpreter Joe Jacobs, Marketing and Revenue Manager Monika Rued, Public Information Officer Tom Stolarz, Region 1 Supervisor Tony Perrin, Region 2 Supervisor Marcel Hanzlik, Region 3 Supervisor Shea Lewis, Region 5 Supervisor Leah DiPietro, Communications Manager Kristine Puckett, Tourism Development Manager Tiffany Knox, Welcome Center Administrator Miranda White, Research Manager Erik Holbrooks, Administrative Specialist, Tourism Division LaJeana Carroll, Administrative Specialist, Parks Division SPRTC Minutes January 21, 2016 Page 2 Aristotle Whitney Ward Jennifer Peper Laura Kirk Matt Shull CJRW Shelby Woods Brian Kratkiewicz Darin Gray Brian Clark Jennifer Morgan Joy Phillips Guests Representative Brent Tally Representative Kelley Linck Hannah Ray, Governor’s Office Paul Henley, Mayor, Hope Christopher Thomason, Chancellor, U of A, Hope Brandon Owen, Superintendent, Historic Washington State Park Billy Nations, Historic Washington State Park Janelle Shepherd, Historic Washington State Park Melissa Adams, Arkansas Welcome Center at Texarkana Sheila Nickels, Arkansas Welcome Center at Red River Mike Wilson, Superintendent, DeGray Lake Resort State Park Mike Farringer, Superintendent, Cossatot State Park Tamara Lunsford, Daisy State Park James Howell, Superintendent, Crater of Diamonds State Park Meghan Moore, Trainee, Crater of Diamonds State Park Roll Call Chair Jim Dailey called the meeting to order at 8:30 am on Thursday, January 21, 2016. Kris Richardson called roll. Approval of Agenda Jim Dailey requested approval of the Agenda. Shash Goyal moved to approve the Agenda. Montine McNulty seconded and the motion carried. Presentation of Minutes from Previous Meetings Jim Dailey requested approval of the Minutes from the November 19 and 24 meetings. SPRTC Minutes January 21, 2016 Page 3 Mike Mills moved to approve the Minutes from the November 19, 2015 and November 24, 2015 meetings as presented. Danny Ford seconded and the motion carried. Welcome Kane Webb stated that Richard Davies recommended he familiarize himself with the state by exploring as many state parks as he can and visiting the different regions. Webb plans to join Joe David Rice and Grady Spann on a Northwest Arkansas tour mid-February. It was announced that Grady Spann was promoted to State Parks Director, LaJeana Carroll promoted to Administrative Specialist, and Shea Lewis promoted to Region 5 Supervisor. Superintendent Brandon Owen welcomed Commissioners, staff and guests to Historic Washington State Park. Owen commented on the Trial by Jury the evening before and that it was enjoyed by all. Commissioner Bill Barnes asked how many visitors Historic Washington sees. Owen stated that the park saw around 70,000 visitors in 2015. Representative Tally welcomed everyone to Hope and Historic Washington State Park. Mayor Henley welcomed everyone to Hope and Historic Washington State Park. Christopher Thomason, Chancellor of the University of Arkansas Community College at Hope, welcomed everyone to Southwest Arkansas. Thomason stated that travel and tourism is an extremely important piece of the puzzle to Southwest Arkansas. Thomason informed the Commission that the U of A at Hope is one of the top three colleges for growth in the state. FINANCIAL REPORT Cynthia Dunlap presented the year-to-date financial report for the period ended December 31, 2015. The expenditures were: Parks Division, $43,471,368; including construction and grants; Tourism Division, $6,342,016; Keep Arkansas Beautiful, $233,979; Administration Division, $1,671,859; and History Commission, $958,383. Expenditures for the Department totaled $52,677,605 an increase of 13.5% over the same period FY15. The year-to-date operating revenue Parks Division totaled $15,313,848 an increase of 14% over the same period FY15; 1/8% Cent Tax $15,467,871 an increase of 2.36% over the same period FY15; and 2% Tax $8,760,918 an increase of 9.0% over the same period FY15. Jim Shamburger moved to approve the Financial Report as presented. Kalene Griffith seconded and the motion carried. SPRTC Minutes January 21, 2016 Page 4 EXECUTIVE DIRECTOR’S REPORT Approval of 2016 Per Diem Kane Webb stated by law, the Commission must approve its per diem at the first meeting of the calendar year. The per diem approved in 2015 was $65.00. LeRoy Dangeau moved to approve the 2016 per diem at $65.00. Mike Wilson seconded and the motion carried. Wilson Update Kane Webb announced that the Hampson Archeological Museum is on schedule and is proud of what the Lawrence Group is doing for the town of Wilson. A new brochure, made by the Lawrence Group, was distributed to the Commission. TOURISM DIVISION USS Hoga Presentation Joe David Rice presented John Gill a Certificate of Appreciation for all his hard work and dedication on the relocation of the USS Hoga. Advertising Agency Contract Rice stated that it was the staff’s recommendation to keep the contract moving forward with CJRW, keep the rates the same as the previous year, make account services non-billable, and move Brian Clark to an hourly rate. Jim Shamburger moved to approve the contract with CJRW, keep the rates the same as the previous year, make account services non-billable and move Brian Clark to an hourly rate. Montine McNulty seconded and the motion carried. Governor’s Conference on Tourism Update Ron Maxwell stated that the 2016 Arkansas Governor’s Conference on Tourism will be held at the Northwest Arkansas Holiday Inn and Convention Center in Springdale March 13-15. The theme will be “Spring Training: Preparing for a Winning Season.” The Early Bird Reception will be hosted by the Springdale Chamber on Sunday evening. The Hall of Fame Luncheon will be Monday, with the auction that evening and the Henry Awards Luncheon will be Tuesday. All commissioners are invited to attend, and ADPT will cover the registration fee. Maxwell also informed the commission that he, Tiffany Knox, Kaya Hardage, Tracy Morales, and Erik SPRTC Minutes January 21, 2016 Page 5 Holbrooks recently toured the facility and had an informative meeting with the hotel staff. Agendas were distributed to the Commission. Group Travel Rice stated that Tracy Morales was unable to attend the meeting to report on her section. New Motorcycle Guides were distributed to the Commission. Rice asked the Commission to approve $5,000 to go towards promoting Arkansas within Funway Tours. Funway Tours is based in the UK. Arkansas’s main focus in advertising with Funway Tours will be to promote motorcycle trails, the Johnny Cash Boyhood Home and the Clinton Presidential Library. Bill Barnes moved to approve $5,000 appropriation to the Funway Tours. Shash Goyal seconded and the motion carried. Communications Leah DiPietro announced that both Kerry Kraus and Chuck Haralson have retired. Katherine Stewart has been hired as the new Central Arkansas Travel Writer and Digital Content Coordinator. Kirk Jordan replaces Haralson as the Chief Photographer. Mary Osteen, who was previously the Administrative Specialist II for Communications, has received a new title as Public Information Technician. DiPietro informed the Commission that the Communications section has had its first staff meeting of 2016. DiPietro shared that the National Park Service is celebrating its 100th Anniversary. The National Park Service Chief will visit Central High School in Little Rock on February 2. Lastly, DiPietro presented media coverage of the Trail of Holiday Lights, along with top social media posts and pictures of December activities. Jim Shamburger stated that Best Westerns of Arkansas have developed a webpage promoting the 100 years of the National Park Service. John Gill remarked at how many publications Arkansas is mentioned in, and acknowledged DiPietro’s hard work. SPRTC Minutes January 21, 2016 Page 6 Research Miranda White shared that the Research and Information Services Section processed 4,455 requests for travel information during December 2015, an increase of 10.05% from December 2014. The calendar year 2015 inquiry total increased 11.0% over 2014. Online media requests accounted for 49.8% of all inquiries in December 2015, while traditional media requests were 50.2%. Calendar year 2015 saw significantly more online media request, 66.9%, than traditional media, 33.1%. A total of 4,523 fulfillments were completed in December 2015, and the average number of pieces (including the vacation kit) mailed per day was 146. Overall, 2015 had 116,475 fulfillments with an average of 319 pieces mailed out per day. The total number of vehicles stopping at Arkansas Welcome Centers increased 15.37% compared to December 2014. The total number of visitors increased 13.82% from December 2014. 2015 total visitors increased 8.25% and vehicles stopping increased 9.07% compared to 2014. The ratio of travelers to vehicles for December 2015 was 2.19. There was an average of 2.27 visitors per vehicle in 2015 compared to 2.29 in 2014. Welcome Centers Tiffany Knox introduced Sheila Nickels and Melissa Adams to the commission. Nickels is the Red River Welcome Center Manger. She stated that construction had begun and June 7, 2017 is the projected open date. Adams, who is originally from Hope, is the Texarkana Welcome Center Manager. She shared that visitation to her center is up 21% for the overall year. She stated that this is in-part due to the new desk at the restroom entrance, to give a more accurate visitor count.