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National Rate Card ® National Rate Card No.60 Effective Feb. 2020 Including rates for New York New England Mid-Atlantic Florida Southeast Midwest South Central and Western Markets 729 Seventh Avenue Fourth Floor New York, NY 10019 212.557.5757 PLAYBILL 02.04.2020 Contents National Edition 3 National Broadway Edition 4 National Classic Arts Edition 4 New York Distribution 6 New York Combinations 6 PLAYBILL® New York 7 SHOWBILL New York 7 Metropolitan Opera House, New York 8 Lincoln Center, New York 8 Carnegie Hall/City Center, New York 9 New England 12 Mid-Atlantic 12 Florida 13 Southeast 13 Midwest 14 South Central 14 Western 15 Special Rates, New York 16 Restaurant Miscellaneous Rates 16 Including Non-profit and Charity, ABC listings, Supplements and Thematic Sections, Reply Cards, Retail Categories, Distant Destination Theatre-by-Theatre 16 Theatrical Performance 16 Mechanical Requirements 17 Issuance & Closing Dates 17 Production Offices 17 General Information 18 Contact Information 19 Wynton Marsalis, Jazz at Lincoln Center NATIONAL Edition Hamilton, National Tour All editions of PLAYBILL® throughout the United States, including all editions serving Classic Arts attractions. See individual Market pages. Four Color: 1x 3x 6x 9x 12x Page $218,936 $208,729 $195,463 $175,149 $136,092 1/2 Page $120,415 $114,802 $107,505 $ 96,332 $ 74,851 Premium Positions: Subject to Space Availability Cover 2 & Cover 2 Spread: Earned four color rate plus 5% Center Spread: Earned four color rate plus 15% Bleed: Included Continuity & Frequency: 1,3,6 and 9-time insertions are subject to discounts for insertions in any of the following months: June 9%, July 17%, August 20%, September 11% The 12-time rate is pre-discounted consistent with these monthly percentages and is not subject to further discount. Retail & Fashion Rates: Retail rates: 85% of earned rate Fashion rates: 80% of earned rate Distribution: See Regional Market pages for distribution details in the New York, Midwest, Mid-Atlantic, Florida, West, Southeast, South Central and New England Markets which include the cities of New York, Philadelphia, Baltimore, Washington, DC, Boston, Miami, Ft. Lauderdale, West Palm Beach, Dallas, Houston, San Antonio, Nashville, New Orleans, Chicago, Cincinnati, Columbus, St. Louis, Kansas City, Minneapolis, Indianapolis, Los Angeles, San Francisco, Berkeley and San Diego. Average Monthly Circulation: 3,673,010 (see seasonal adjustments above) 3 NATIONAL BROADWAY Edition NATIONAL CLASSIC ARTS Edition Four Color: Four Color: 1x 3x 6x 9x 12x 1x 3x 6x 9x 10x Page $168,080 $160,955 $152,983 $140,065 $113,944 Page $60,120 $54,153 $50,698 $47,240 $45,090 1/2 Page $ 92,444 $ 88,525 $ 84,141 $ 77,035 $ 62,669 1/2 Page $33,066 $29,784 $27,885 $25,981 $24,799 1/4 Page $ 50,844 $ 48,689 $ 46,277 $ 42,370 $ 34,469 Premium Positions: Premium Positions: Subject to Space Availability Subject to Space Availability Cover 2 & Cover 2 Spread: Earned four color rate plus 5% Cover 2 & Cover 2 Spread: Earned four color rate plus 5% Center Spread: Earned four color rate plus 15% Center Spread: Earned four color rate plus 15% Bleed: Included Bleed: Included Continuity & Frequency: Continuity & Frequency: Due to seasonal activity of most cultural attractions the 1,3,6 and 9-time insertions are subject to discounts for maximum frequency discount is 10% insertions in any of the following months: June 9%, July 17%, August 20%, September 11% The 12-time rate is pre-discounted consistent with these monthly percentages and is not subject to further Retail & Fashion Rates: discount. Retail rates: 85% of earned rate Fashion rates: 80% of earned rate PLAYBILL® New York insertions credited to National frequency. National editions’ frequency applies to all markets. Distribution: Metropolitan Opera, Carnegie Hall, New York City Center, New York Philharmonic, New York City Ballet, Jazz at Lincoln Center, Lincoln Center including all Retail & Fashion Rates: performances at David Geffen Hall (Great Performers, Retail rates: 85% of earned rate Mostly Mozart), Alice Tully Hall (New York Film Festival, Fashion rates: 80% of earned rate Chamber Music Society of Lincoln Center), Philadelphia Orchestra, Pennsylvania Ballet, Kennedy Center (National Symphony Orchestra, Washington National Opera), Boston Ballet, Adrienne Arsht Center for the Distribution: Performing Arts, Kravis Center, Minnesota Orchestra, See Regional Market pages for distribution details to St. Louis Symphony, San Francisco Symphony, and Cal theatres and theatrical attractions in the New York, Performances. Midwest, Mid-Atlantic, Florida Western, Southeast, South Central and New England Markets which Dallas Opera delivered as bonus when in season. include the cities of New York, Philadelphia, Baltimore, Washington, DC, Boston, Miami, Ft. Lauderdale, Palm Beach, Dallas, Houston, San Antonio, Nashville, New Orleans, Chicago, Cincinnati, Columbus, St. Louis, Kansas City, Minneapolis, Indianapolis, Los Angeles, Average Monthly Circulation: San Francisco, Berkeley and San Diego. 900,500* *In season distribution Average Monthly Circulation: July through September each: 50% of earned rate 2,772,510 July through September each insertion credited as 50% for frequency. 4 PLAYBILL® NEW YORK EDITIONS Wicked Lincoln CenterLincoln 5 NEW YORK CITY THEATRES NEW YORK Market Four Color: BROADWAY THEATRES Ambassador Longacre 1x 3x 6x 9x 12x Lunt-Fontanne American Airlines Page $131,636 $125,296 $118,505 $111,429 $100,232 Atkinson Lyceum Barrymore Lyric 1/2 Page $ 72,493 $ 69,001 $ 65,262 $ 61,367 $ 55,349 Beaumont Majestic Belasco Marquis Booth Minskoff Broadhurst Music Box Distribution: Broadway Nederlander All New York City PLAYBILL Theater and PLAYBILL New Amsterdam Circle in the Square Classic Arts editions. Cort O’Neill Friedman Rodgers For additional information see adjacent list. Gershwin Schoenfeld Average Monthly Circulation: 1,885,808 Golden Shubert Hayes Simon Hirschfeld Sondheim Hudson St. James THEATRE New York Imperial Studio 54 Jacobs Wilson Four Color: Kerr Winter Garden 1x 3x 6x 9x 12x OFF-BROADWAY Page $91,093 $87,084 $82,722 $78,087 $69,607 THEATRES (Subject to change) 1/2 Page $50,190 $47,981 $45,578 $43,023 $38,491 Abrons Art Center NYCC Stage II A.R.T./NY Players Distribution: Atlantic Theatre Company Public/Anspacher All New York City PLAYBILL Theater and SHOWBILL Daryl Roth Public/LuEsther editions. Duke on 42nd Public/Newman For additional information see adjacent list. Laura Pels Public/Martinson MTC 1 Second Stage Average Monthly Circulation: 1,368,808 MCC/Frankel Signature/Diamond Marjorie S. Dean Little Signature/Griffin MCC/Newman, Mills Signature/Linney CLASSIC ARTS New York Minetta Lane Soho Playhouse Four Color: Mitzi Newhouse St. Clement’s 1x 3x 6x 9x 10x New World Stages 1,2,4,5 Stage 42 Page $49,798 $46,887 $43,990 $41,091 $38,090 New World Green Room TFANA 1/2 Page $27,392 $25,791 $24,197 $22,604 $20,952 Newhouse Theatre 511 1/4 Page $13,696 $12,895 $12,102 $11,305 $10,477 NEW YORK CITY CLASSIC ARTS Distribution: LINCOLN CENTER CARNEGIE HALL Metropolitan Opera, Lincoln Center, Carnegie Hall/City Metropolitan Opera House Stern Auditorium Center editions, as well as Shakespeare in the Park. Alice Tully Hall Weill Recital Hall For additional information see adjacent. David Geffen Hall Zankel Hall Average Monthly Circulation: 517,000* David H. Koch Theater *In Season Distribution July through September: bill at 50% of earned rate. TIME WARNER BUILDING CITY CENTER July through September each insertion credited as 50% Rose Theater for frequency. Allen Room *Theatrical attractions at the theatres listed above include the “Broadway” theatres historically served by PLAYBILL® as well as Premium Positions All New York Editions leading “Off-Broadway” theatres. The list does not represent Subject to Space Availability geopgraphic division but rather a convenient and traditional theatre Back Cover & Center Spread: Earned four color rate plus industry grouping. 15% **The Off-Broadway Theatre list is subject to revision and change. PLAYBILL provides Cover 2 & Cover 2 Spread: Earned four color rate plus 5% service to theatres and theatre organizations of repute, with continuity of presentation and adequate facility. 6 Bleed: Included PLAYBILL® New York SHOWBILL New York Four Color: Four Color: 1x 3x 6x 9x 12x 1x 3x 6x 9x 12x Page $86,748 $83,018 $78,854 $74,430 $66,194 Page $8,690 $8,133 $7,736 $7,313 $6,826 1/2 Page $47,800 $45,744 $43,450 $41,012 $36,614 1/2 Page $4,780 $4,473 $4,255 $4,022 $3,754 1/4 Page $23,942 $22,913 $21,764 $20,543 $18,339 Premium Positions: Premium Positions: Subject to Space Availability Subject to Space Availability Back Cover & Center Spread: Earned four color rate plus 15% Back Cover & Center Spread: Earned four color rate plus 15% Cover 2 & Cover 2 Spread: Earned four color rate plus 5% Cover 2 & Cover 2 Spread: Earned four color rate plus 5% Strips: Bleed: Included One Quarter page horizontal color strip $22,924 per month or $275,090 for 12x schedule. Guaranteed Retail & Fashion Rates: position to 12x advertisers. No frequency discount. Retail rates: 85% of earned rate Fashion rates: 80% of earned rate Bleed: Included Combination Rate: Retail & Fashion Rates: When PLAYBILL New York and SHOWBILL New York Retail rates: 85% of earned rate insertions are in the same calendar month, SHOWBILL Fashion rates: 80% of earned rate less 50% Distribution: Distribution: All New York City PLAYBILL editions, excluding the Lyric The Lyric Theatre Theatre. Average Monthly Circulation: Average Monthly Circulation: 1,313,000 55,808
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