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Royalautoliving TRAVELLING MOVING Media Kit 4 FEB 2020 royalautoLIVING TRAVELLING MOVING Photo: Great Ocean Road, Oliver Munoz. Welcome RACV is the largest member organisation in Victoria with more than 2.2 million members and a reach across 70 per cent of all Victorian households. Advertise with us. Photo: The Murray River, Anne Morley RACV has been proudly supporting Victorians and their communities for 115 years. With products and services across Through the RACV Community travel and leisure, motoring and Foundation, RACV provides a source transport, and the home, RACV of philanthropic funding for not- delivers a broad range of benefits for-profit organisations that help and experiences to its members. marginalised and at-risk Victorians. RACV has a long history of advocating We update and keep in contact with for public safety and transport our members through the RoyalAuto infrastructure improvements and magazine, e-newsletters, apps and provides Victorians with information the RACV website; and your business and advice to help build a safer and can as well. more resilient Victoria. Photo: Yarra Valley, Shannon Morris 3 ROYALAUTO / MEDIA KIT 2020 Contents 5 RoyalAuto media brand 6 Content pillars 7 RACV member profile Advertising rates, specifications & deadlines 9 Print rates & specifications 11 Classifieds 12 Inserts 14 Print deadlines 15 eNews rates & specifications 16 eNews deadlines 4 ROYALAUTO / MEDIA KIT 2020 RoyalAuto media brand Winner, Single Article of the Year – Large Publisher 2017 Welcome to the new RoyalAuto October look RoyalAuto 2016 edition Winner, Association or Published since 1922, RACV’s member magazine RoyalAuto Member Organisation relaunched in 2019. Magazine of the Year 2013 RoyalAuto The new look magazine is a wide-reaching and authoritative Runner Up, Most multi-platform brand. Successful Audience Leading Victorian discussion on home, transport and leisure, Development Campaign 2013 RoyalAuto RoyalAuto features stories, information and independent advice designed to help Victorians live their best lives, whether they’re at Finalist, Custom Magazine home, on the road, or taking a well-earned break. of the Year 2013 RoyalAuto RoyalAuto reaches more Victorians than any other magazine*. Source: RACV membership data, October 2018 *Source: AAMA Mar19 Association or Member Organisation Magazine of the Year FINALIST PRINT DIGITAL ENEWS SOCIAL Association or Member Organisation Magazine of the Year, Publish Awards 2014 magazine website eNews RACV social media Member Magazine of the Year, 1,462,360 200,000+ 390,000+ 210,000+ finalist, Australian Magazine Awards 2016 HOME-DELIVERED UNIQUE USERS SUBSCRIBERS FOLLOWERS (third-party audit or GA) TWICE-MONTHLY CAB Sep19 Finalist in 3 categories, awarded RACV Facebook Special Mention, Australian Circulation audited by the Audit Magazine Awards 2014 Media Association of Australia 260,000+ 50% 98,800+ PAGE VIEWS OPEN RATE LIKES (third-party audit or GA) (Figures accurate as of Sep19) 10% Winner, TAC Towards CLICK THROUGH Zero Quill 2016 Impact 5 ROYALAUTO / MEDIA KIT 2020 Content pillars RoyalAuto tells stories that inspire and inform so that Victorians can PROPERTY PROTEGES GROWING NATIVE ON A ROLL LIGHTS, CAMERA.... LIKE OLD TIMES BEYOND THE BEACH A FINE RHINE How to get a foothold in Grow your own Indigenous Rollerskating is back, You’ve seen the film, A tiny town rich in The Gold Coast’s A fairytale road trip in the property market. ingredients at home. in parks, rinks... and bars. now visit the location. gold and nostalgia. cultural tide is turning. Germany’s Mittelrhein. Page 24 Page 30 Page 32 Page 40 Page 48 Page 52 Page 56 THE REAL COST OF DRIVING HATCH MATCH UNDER REVIEW improve their lives in the What it really costs to own and Toyota Corolla, Mazda3 and Jaguar I-Pace Page 73 News News run your vehicle. Hyundai i30 compared. Learner motorbikes Page 75 Page 64 Page 68 home, on the road and News Seeking inspiration for a greener way THE NUMBERS of living? On Global car colour 15 September popularity 2018: UP IN THE AIR at leisure. Check out the hundreds of HIDE AND SEEK Global ride-sharing householders Can you find the operator Uber has who’ve built or ‘invisible man’, Chinese announced plans to renovated with photographer Liu Bolin, 38% trial a flying taxi service sustainability in White in this picture? Bolin in Melbourne, shuttling mind will open “turns disappearance people from rooftop new sections. their doors to into an active expression to rooftop, by 2023. It visitors. More 18% of resistance” in his Black claims its Uber Air service than 33,000 Camouflage exhibition at will cut a CBD-to-airport people took the Ballarat International commute to 10 minutes. part in last year’s Foto Biennale, from 12% Sustainable House Grey Do you think this big 24 August to 20 October, Day. You can idea will fly? co-headlining with register at: Indigenous artist facebook.com/racv sustainable 12% Fiona Foley. Silver GREEN DAY houseday.com ballaratfoto.org 7% Blue 5% Red 5% Members save Brown/beige 10 per cent on Ballarat Foto Biennale tickets. Go to racv.com.au/ 3% tickets Yellow/gold 1% Source: Axalta Coating Systems (American paint manufacturer). Axalta Coating Systems Source: Other ILLUSTRATION: Frank Maiorana PHOTO: Platform Eight Photography IMAGE: Balloon No.1, Liu Bolin, 2012 62 royalauto / AUG ~ SEP 2019 36 royalauto / AUG ~ SEP 2019 22 royalauto / AUG ~ SEP 2019 Living well doesn’t have to mean living Modern travel is about so much more A booming population, sustainability luxuriously, increasingly it means living than mod-cons or luxury – it’s about the concerns, emerging technology and sustainably and healthily. richness of experience. infrastructure investment are all combining to comprehensively transform how In this content pillar we focus on offering Although interstate and international travel Victorians get around. members the resources and ideas to help have their place and will still be covered in reduce their ecological footprint while each edition, the heart of this pillar is our Moving Well will tackle the question of saving money. From fun projects around own backyard – Victoria. Travelling Well will how this can best be done on a policy and the home to practical energy-saving tips, help RACV members discover more – from personal level – think in-depth explanations Living Well is designed to help RACV novel road trips to off-the-beaten-track of the trends shaping Victorian transport to members enhance their lifestyles and destinations. car reviews and snappy portraits of the quirky boost their budgets. ways some people commute. 6 ROYALAUTO / MEDIA KIT 2020 RACV Member profile RACV membership is growing, with younger 668.4K 611.6K 30.3% 27.7% 536.5K Victorians making up the bulk of new memberships. 24.3% 305.8K 13.8% 86.9K 3.9% 34 is the average 60 per cent of all Gender Blue Bronze Silver Gold Gold 50 age of new RACV new members are Male 50.6%, members under 39 Female 49.4% Members by Card Colour 17.9% 25.1% 22.7% 16.0% 16.4% 14.2% 12.1% 16.5% 12.0% 11.6% 10.3% 7.0% 6.8% 3.3% 2.6% 1.8% 2.8% 0.9% Null <19 20-29 30-39 40-49 50-59 60-69 70-79 80+ Null <19 20-29 30-39 40-49 50-59 60-69 70-79 80+ RACV members by age group New members joining RACV by age group As at 1 September 2019 7 ROYALAUTO / MEDIA KIT 2020 Advertising rates, specifications & deadlines 8 ROYALAUTO / MEDIA KIT 2020 Print rates & specifications ROYALAUTO SPECIFICATIONS Our large home-delivered audited SIZE TRIM SIZE TYPE DESIGN AREA BLEED circulation and competitive prices DOUBLE PAGE SPREAD* 275 mm x 203 mm 259 mm x 175 mm 5 mm (outside trim) give advertisers the lowest cost per thousand print ad prices in Victoria. FULL PAGE 275 mm x 203 mm 259 mm x 175 mm 5 mm (outside trim) HALF PAGE 135 mm x 203 mm 119 mm x 187 mm 5 mm (outside trim) OUTSIDE BACK COVER^ 275 mm x 203 mm 259 mm x 128 mm 5 mm (outside trim) * DOUBLE PAGE SPREADS Artwork for a DPS should be supplied as two single pages. If text is to read across the centre of the page on a DPS and over the gutter, please allow 3mm either side of the spine and do not split words across the spine. Print specifications To ensure material meets specifications, all print advertising must be sent as a high-res PDF file via Adstream portals ^ OUTSIDE BACK COVER QuickPrint Web (Adstream Print) or Adsend, the service providers for electronic delivery of digital files. You must supply material at trim size. Visit adstream.com/au/solutions/asset-delivery/print-ad-delivery or call 1300 423 787 for more information. From the left of the trim an area of Subscription is required and cost to upload not included in ad price. 59mm wide and 275mm deep must be left blank for RoyalAuto to insert the SIZES: Please supply all ads to trim size. Register and trim marks must appear outside the final trimmed size on all postal requirements. This makes the files with a minimum offset of 6-8mm. 5mm bleed outside trim area is required. All type (including key numbers and ad area 275 mm x 144 mm. logos) must not exceed the specified type area. 9 ROYALAUTO / MEDIA KIT 2020 Print specifications (cont) ROYALAUTO RATES The RACV and RoyalAuto names ($AUD) CASUAL 3x 6x cannot be used in advertising unless $45,400 $44,000 $42,600 advertisers are DOUBLE PAGE SPREAD approved RACV or $22,900 $22,300 $21,700 AMS partners. FULL PAGE HALF PAGE $14,400 $14,100 $13,500 20% loading applies to preferred positions such as front half or cover positions.
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