Media Kit 4 FEB 2020 royalautoLIVING TRAVELLING MOVING

Photo: Great Ocean Road, Oliver Munoz. Welcome

RACV is the largest member organisation in Victoria with more than 2.2 million members and a reach across 70 per cent of all Victorian households.

Advertise with us.

Photo: The Murray River, Anne Morley RACV has been proudly supporting Victorians and their communities for 115 years.

With products and services across Through the RACV Community travel and leisure, motoring and Foundation, RACV provides a source transport, and the home, RACV of philanthropic funding for not- delivers a broad range of benefits for-profit organisations that help and experiences to its members. marginalised and at-risk Victorians.

RACV has a long history of advocating We update and keep in contact with for public safety and transport our members through the RoyalAuto infrastructure improvements and magazine, e-newsletters, apps and provides Victorians with information the RACV website; and your business and advice to help build a safer and can as well. more resilient Victoria.

Photo: Yarra Valley, Shannon Morris

3 ROYALAUTO / MEDIA KIT 2020 Contents

5 RoyalAuto media brand

6 Content pillars

7 RACV member profile

Advertising rates, specifications & deadlines

9 Print rates & specifications

11 Classifieds

12 Inserts

14 Print deadlines

15 eNews rates & specifications

16 eNews deadlines

4 ROYALAUTO / MEDIA KIT 2020 RoyalAuto media brand

Winner, Single Article of the Year – Large Publisher 2017 Welcome to the new RoyalAuto October look RoyalAuto 2016 edition Winner, Association or Published since 1922, RACV’s member magazine RoyalAuto Member Organisation relaunched in 2019. Magazine of the Year 2013 RoyalAuto The new look magazine is a wide-reaching and authoritative Runner Up, Most multi-platform brand. Successful Audience Leading Victorian discussion on home, transport and leisure, Development Campaign 2013 RoyalAuto RoyalAuto features stories, information and independent advice designed to help Victorians live their best lives, whether they’re at Finalist, Custom Magazine home, on the road, or taking a well-earned break. of the Year 2013 RoyalAuto RoyalAuto reaches more Victorians than any other magazine*. Source: RACV membership data, October 2018 *Source: AAMA Mar19 Association or Member Organisation Magazine of the Year

FINALIST

PRINT DIGITAL ENEWS SOCIAL Association or Member Organisation Magazine of the Year, Publish Awards 2014

magazine website eNews RACV social media Member Magazine of the Year, 1,462,360 200,000+ 390,000+ 210,000+ finalist, Australian Magazine Awards 2016 HOME-DELIVERED UNIQUE USERS SUBSCRIBERS FOLLOWERS (third-party audit or GA) TWICE-MONTHLY CAB Sep19 Finalist in 3 categories, awarded RACV Facebook Special Mention, Australian Circulation audited by the Audit Magazine Awards 2014 Media Association of Australia 260,000+ 50% 98,800+ PAGE VIEWS OPEN RATE LIKES (third-party audit or GA) (Figures accurate as of Sep19) 10% Winner, TAC Towards CLICK THROUGH Zero Quill 2016 Impact

5 ROYALAUTO / MEDIA KIT 2020 Content pillars

RoyalAuto tells stories that inspire and inform so that Victorians can PROPERTY PROTEGES GROWING NATIVE ON A ROLL LIGHTS, CAMERA.... LIKE OLD TIMES BEYOND THE BEACH A FINE RHINE How to get a foothold in Grow your own Indigenous Rollerskating is back, You’ve seen the film, A tiny town rich in The Gold Coast’s A fairytale road trip in the property market. ingredients at home. in parks, rinks... and bars. now visit the location. gold and nostalgia. cultural tide is turning. Germany’s Mittelrhein. Page 24 Page 30 Page 32 Page 40 Page 48 Page 52 Page 56 THE REAL COST OF DRIVING HATCH MATCH UNDER REVIEW improve their lives in the What it really costs to own and Toyota Corolla, Mazda3 and Jaguar I-Pace Page 73 News News run your vehicle. Hyundai i30 compared. Learner motorbikes Page 75 Page 64 Page 68 home, on the road and News Seeking inspiration for a greener way THE NUMBERS of living? On Global car colour 15 September popularity 2018: UP IN THE AIR at leisure. Check out the hundreds of HIDE AND SEEK Global ride-sharing householders Can you find the operator Uber has who’ve built or ‘invisible man’, Chinese announced plans to renovated with photographer Liu Bolin, 38% trial a flying taxi service sustainability in White in this picture? Bolin in Melbourne, shuttling mind will open “turns disappearance people from rooftop new sections. their doors to into an active expression to rooftop, by 2023. It visitors. More 18% of resistance” in his Black claims its Uber Air service than 33,000 Camouflage exhibition at will cut a CBD-to-airport people took the Ballarat International commute to 10 minutes. part in last year’s Foto Biennale, from 12% Sustainable House Grey Do you think this big 24 August to 20 October, Day. You can idea will fly? co-headlining with register at: Indigenous artist facebook.com/racv sustainable 12% Fiona Foley. Silver

GREEN DAY houseday.com ballaratfoto.org 7% Blue 5% Red 5% Members save Brown/beige 10 per cent on Ballarat Foto Biennale tickets. Go to racv.com.au/ 3% tickets Yellow/gold 1%

Source: Axalta Coating Systems (American paint manufacturer). Axalta Coating Systems Source: Other ILLUSTRATION: Frank Maiorana PHOTO: Platform Eight Photography IMAGE: Balloon No.1, Liu Bolin, 2012 62 royalauto / AUG ~ SEP 2019 36 royalauto / AUG ~ SEP 2019 22 royalauto / AUG ~ SEP 2019

Living well doesn’t have to mean living Modern travel is about so much more A booming population, sustainability luxuriously, increasingly it means living than mod-cons or luxury – it’s about the concerns, emerging technology and sustainably and healthily. richness of experience. infrastructure investment are all combining to comprehensively transform how In this content pillar we focus on offering Although interstate and international travel Victorians get around. members the resources and ideas to help have their place and will still be covered in reduce their ecological footprint while each edition, the heart of this pillar is our Moving Well will tackle the question of saving money. From fun projects around own backyard – Victoria. Travelling Well will how this can best be done on a policy and the home to practical energy-saving tips, help RACV members discover more – from personal level – think in-depth explanations Living Well is designed to help RACV novel road trips to off-the-beaten-track of the trends shaping Victorian transport to members enhance their lifestyles and destinations. car reviews and snappy portraits of the quirky boost their budgets. ways some people commute.

6 ROYALAUTO / MEDIA KIT 2020 RACV Member profile

RACV membership is growing, with younger 668.4K 611.6K 30.3% 27.7% 536.5K Victorians making up the bulk of new memberships. 24.3% 305.8K 13.8% 86.9K 3.9% 34 is the average 60 per cent of all Gender Blue Bronze Silver Gold Gold 50 age of new RACV new members are Male 50.6%, members under 39 Female 49.4% Members by Card Colour

17.9% 25.1% 22.7% 16.0% 16.4% 14.2% 12.1% 16.5% 12.0%

11.6% 10.3% 7.0% 6.8%

3.3% 2.6% 1.8% 2.8% 0.9%

Null <19 20-29 30-39 40-49 50-59 60-69 70-79 80+ Null <19 20-29 30-39 40-49 50-59 60-69 70-79 80+

RACV members by age group New members joining RACV by age group As at 1 September 2019

7 ROYALAUTO / MEDIA KIT 2020 Advertising rates, specifications & deadlines

8 ROYALAUTO / MEDIA KIT 2020 Print rates & specifications

ROYALAUTO SPECIFICATIONS

Our large home-delivered audited SIZE TRIM SIZE TYPE DESIGN AREA BLEED circulation and competitive prices DOUBLE PAGE SPREAD* 275 mm x 203 mm 259 mm x 175 mm 5 mm (outside trim) give advertisers the lowest cost per thousand print ad prices in Victoria. FULL PAGE 275 mm x 203 mm 259 mm x 175 mm 5 mm (outside trim)

HALF PAGE 135 mm x 203 mm 119 mm x 187 mm 5 mm (outside trim)

OUTSIDE BACK COVER^ 275 mm x 203 mm 259 mm x 128 mm 5 mm (outside trim)

* DOUBLE PAGE SPREADS Artwork for a DPS should be supplied as two single pages. If text is to read across the centre of the page on a DPS and over the gutter, please allow 3mm either side of the spine and do not split words across the spine. Print specifications To ensure material meets specifications, all print advertising must be sent as a high-res PDF file via Adstream portals ^ OUTSIDE BACK COVER QuickPrint Web (Adstream Print) or Adsend, the service providers for electronic delivery of digital files. You must supply material at trim size. Visit adstream.com/au/solutions/asset-delivery/print-ad-delivery or call 1300 423 787 for more information. From the left of the trim an area of Subscription is required and cost to upload not included in ad price. 59mm wide and 275mm deep must be left blank for RoyalAuto to insert the SIZES: Please supply all ads to trim size. Register and trim marks must appear outside the final trimmed size on all postal requirements. This makes the files with a minimum offset of 6-8mm. 5mm bleed outside trim area is required. All type (including key numbers and ad area 275 mm x 144 mm. logos) must not exceed the specified type area.

9 ROYALAUTO / MEDIA KIT 2020 Print specifications (cont)

ROYALAUTO RATES The RACV and RoyalAuto names ($AUD) CASUAL 3x 6x cannot be used in advertising unless $45,400 $44,000 $42,600 advertisers are DOUBLE PAGE SPREAD approved RACV or $22,900 $22,300 $21,700 AMS partners. FULL PAGE

HALF PAGE $14,400 $14,100 $13,500

20% loading applies to preferred positions such as front half or cover positions. Ad rates valid until Jun/Jul 2020 edition.

The above rates are in Australian dollars (AUD) and are exclusive of GST. GST of 10% will be added to above rates when invoicing. RACV does not accept print files via email. All print advertising must be sent as a high-res PDF file via Adstream portals QuickPrint Web (Adstream Print) or Adsend, the service providers for electronic delivery of digital files. Visit adstream.com/au/solutions/asset-delivery/print-ad-delivery or call 1300 423 787 for more information. Subscription is required and cost to upload not included in ad price.

Advertising rates are agency commissionable. 30 day accounts available.

Photo: Silos at Patchewollock, Shannon Morris

10 ROYALAUTO / MEDIA KIT 2020 Classifieds

Name Here 1300133113 Classifieds Email here CLASSIFIEDS

LOCATION LOCATION LOCATION HOU ERLAND AVENUE HOU ERLAND AVENUE TAS HOU ERLAND AVENUE NSW OVERSEAS Body copy here senisita Body copy here senisita HOU ERLAND AVENUE HOU ERLAND AVENUE HOU ERLAND AVENUE Body copy here senisita HOU ERLAND AVENUE quibeaquo to est, od que quibeaquo to est, od que Body copy here senisita Body copy here senisita LOCATION Body copy here senisita pratatus essunt pa as Body copy here senisita pratatus essunt pa as HOU ERLAND AVENUE HOU ERLAND AVENUE Body copy here senisita Body copy here senisita quibeaquo to est, od que quibeaquo to est, od que quibeaquo to est, od que quibeaquo to est, od que HOU ERLAND AVENUE quibeaquo to est, od que www.exedra.com.au quibeaquo to est, od CAB WILSONS PROM Body copy here senisita Body copy here senisita www.exedra.com.au www.exedra.com.au natur? Genecullorro pratatus essunt pa as Body copy here senisita www.exedra.com.au que natur? Genecullorro pratatus essunt pa as pratatus essunt pa as www.exedra.com.au HOU ERLAND AVENUE HOU ERLAND AVENUE quibeaquo to est, od que HOU ERLAND AVENUE www.exedra.com.au quibeaquo to est, od que quibeaquo to est, od que quibeaquo to est, od que HOU ERLAND AVENUE Body copy here senisita Body copy here senisita www.exedra.com.au Body copy here senisita HOU ERLAND AVENUE natur? Genecullorro natur? Genecullorro natur? Genecullorro Body copy here senisita pratatus essunt pa as pra pratatus essunt pa as pra pratatus essunt pa as pra LOCATION Body copy here senisita www.exedra.com.au 10 min walk to National Park. www.exedra.com.au www.exedra.com.au HOU ERLAND AVENUE pratatus essunt pa as pra www.exedra.com.au tatus essunt pa as quibe tatus essunt pa as quibe pratatus essunt pa as pra Body copy here senisita HOU ERLAND AVENUE tatus essunt pa as quibe www.exedra.com.au Body copy here senisit tatus essunt pa as quibe pratatus essunt pa as pra Body copy here senisita TYPE RATE (incl. GST) www.exedra.com.au LOCATION LOCATION www.exedra.com.au www.exedra.com.au HOU ERLAND AVENUE tatus essunt pa as quibe quibeaquo to est, od que Sleeps 4. Linen incl. $400/ HOU ERLAND AVENUE HOU ERLAND AVENUE HOU ERLAND AVENUE Body copy here senisita www.exedra.com.au HOU ERLAND AVENUE pratatus essunt pa as HOU ERLAND AVENUE Body copy here senisita fg Body copy here senisita Body copy here senisita pratatus essunt pa as pra Body copy here senisita www.exedra.com.au Body copy here senisita HOU ERLAND AVENUE pratatus essunt pa as pra quibeaquo to est, od querg www.exedra.com.au quibeaquo to est, od que pratatus essunt pa as pra pratatus essunt pa as pra pratatus essunt pa dfgdfbas pratatus essunt pa as Body copy here senisita HOU ERLAND AVENUE www.exedra.com.au LOCATION Body copy here senisita pratatus essunt pa as pra night. Views. website name pratatus essunt pa as pra Body copy here senisita www.exedra.com.au www.exedra.com.au pratatus essunt pa as pra tatus essunt pa as quibe HOU ERLAND AVENUE www.exedra.com.au pratatus essunt pa as pra HOU ERLAND AVENUE HOU ERLAND AVENUE www.exedra.com.au www.exedra.com.au Body copy here senisita tatus essunt pa as quibe Body copy here segffgnisita Body copy here senisita pratatus essunt pa as que www.exedra.com.au LOCATION pratatus essunt pa fgbas pra pratatus essunt pa as pra www.exedra.com.au HOU ERLAND AVENUE tatus essunt pa as qbfguibe tatus essunt pa as quibe HOU ERLAND AVENUE Body copy here senisita www.exedra.com.au www.exedra.com.au Body copy here senisita pratatus essunt pa as pra pratatus essunt pa as HOU ERLAND AVENUE HOU ERLAND AVENUE pratatus essunt pa as pra que natur? Genecullorro Line advertisement* $40.40 per line (minimum 4 lines) Body copy here senbfgisita Body copy here senisita tatus essunt pa as quibe quibeaquo to est, od que pratatus essunt pa bgfas pra pratatus essunt pa as pra www.exedra.com.au www.exedra.com.au pratatus essunt pa bgfas pra pratatus essunt pa as pra tatus essunt pa asfng quibe tatus essunt pa as quibe LOCATION LOCATION www.exedra.com.au www.exedra.com.au HOU ERLAND AVENUE HOU ERLAND AVENUE LOCATION LOCATION Body copy here senisita Body copy here senisita pratatus essunt pa as quibeaquo to est, od que HOU ERLAND AVENUE HOU ERLAND AVENUE que natur? Genecullorro quibeaquo to est, od que Body copy herefnfg senisita Body copy here senisita quibeaquo to est, od que www.exedra.com.au pratatus essufgnbngt pa as pratatus essunt pa as que www.exedra.com.au HOU ERLAND AVENUE que natur? Genecullorro natur? Genecullorro Body copy here senisita www.exedra.com.au www.exedra.com.au LOCATION EXAMPLE pratatus essunt pa as pra HOU ERLAND AVENUE LOCATION LOCATION tatus essunt pa as quibe Body copy here senisita Display advertisement $195 per column centimetre HOU ERLAND AVENUE HOU ERLAND AVENUE www.exedra.com.au quibeaquo to est, od que Body copy here senisita Body copy here senisita quibeaquo to est, od que HOU ERLAND AVENUE quibeaquo to est, od que quibeaquo to est, od que pratatus essunt pa as Body copy here senisita pratatus essunt pa as pratatus essunt pa as www.exedra.com.au pratatus essunt pa as pra www.exedra.com.au www.exedra.com.au Cost $161.60 incl GST tatus essunt pa as quibe HOU ERLAND AVENUE HOU ERLAND AVENUE HOU ERLAND AVENUE www.exedra.com.au Body copy here senisita Body copy here senisita Body copy here senisita pratatus essunt pa as pra pratatus essunt pa as pra pratatus essunt pa as pra tatus essunt pa as quibe HOU ERLAND AVENUE tatus essunt pa as quibe tatus essunt pa as quibe www.exedra.com.au Body copy here senisita www.exedra.com.au www.exedra.com.au pratatus essunt pa as HOU ERLAND AVENUE HOU ERLAND AVENUE HOU ERLAND AVENUE quibeaquo to est, od que Body copy here senisita Body copy here senisita Body copy here senisita natur? Genecullorro *Borders charged as an extra line pratatus essunt pa as pra pratatus essunt pa as pra pratatus essunt pa as pra www.exedra.com.au tatus essunt pa as quibe tatus essunt pa as quibe tatus essunt pa as quibe QUEENSLAND www.exedra.com.au www.exedra.com.au www.exedra.com.au HOU ERLAND AVENUE LOCATION LOCATION LOCATION LOCATION Body copy here senisita HOU ERLAND AVENUE HOU ERLAND AVENUE HOU ERLAND AVENUE HOU ERLAND AVENUE pratatus essunt pa as Body copy here senisita Body copy here senisita Body copy here senisita Body copy here senisita quibeaquo to est, od que pratatus essunt pa as que pratatus essunt pa as que quibeaquo to est, od que pratatus essunt pa as que natur? Genecullorro natur? Genecullorro natur? Genecullorro www.exedra.com.au natur? Genecullorro www.exedra.com.au www.exedra.com.au www.exedra.com.au HOU ERLAND AVENUE www.exedra.com.au Body copy here senisita pratatus essunt pa as pra tatus essunt pa as quibe www.exedra.com.au HOU ERLAND AVENUE Body copy here senisita pratatus essunt pa as pra tatus essunt pa as quibe www.exedra.com.au LOCATION HOU ERLAND AVENUE WA Body copy here senisita pratatus essunt pa as que HOU ERLAND AVENUE www.exedra.com.au Body copy here senisita HOU ERLAND AVENUE pratatus essunt pa as Body copy here senisita pratatus essunt pa as pratatus essunt pa as pra quibeaquo to est, od que tatus essunt pa as quibe natur? Genecullorro www.exedra.com.au www.exedra.com.au

88 DIRECTIONS / SEP ~ OCT 2018 DIRECTIONS 89

RoyalAuto Classifieds Other sizes also available have something for everyone Whatever type of property or business you run, promote it in the RoyalAuto Classifieds without breaking the bank.

DISPLAY A DISPLAY B DISPLAY C DISPLAY D DISPLAY E DISPLAY F W 3.5cm x D 2cm W 3.5cm x D 3cm W 3.5cm x D 4cm W 3.5cm x D 5cm W 3.5cm x D 6cm W 7.2cm x D 6cm $390 full colour $585 full colour $780 full colour $975 full colour $1170 full colour $2340 full colour

11 ROYALAUTO / MEDIA KIT 2020 Inserts

Mildura

Melb North Melb North West Inserts provide a unique way to get East Melb Inner North Melb Outer East your message delivered to more than North West Melb Melb Inner Melb Inner East 70 per cent of Victorian homes. West Shepparton Melb Inner South Bendigo Hume Melb South East Ballarat Latrobe/ Insert into any postcode in Victoria. Gippsland

Geelong • Minimum run 50,000 Warrnambool Mornington Sth/West Peninsula • Maximum run 1,443,700

METRO 1,000,645 REGIONAL 443,046

Melbourne – Inner 107,236 Ballarat 45,242

Melbourne – Inner East 82,501 Bendigo 46,690

Melbourne – Inner South 107,531 Geelong 79,502

Melbourne – North East 133,701 Hume 45,954

Melbourne – North West 51,138 Latrobe – Gippsland 79,796

Melbourne – Outer East 128,637 North West 38,959

Melbourne – South East 166,425 Shepparton 70,926

Melbourne – West 145,297 Warrnambool & South West 35,977

Mornington Peninsula 78,179 Postcode breakdown numbers are as at December 2019

12 ROYALAUTO / MEDIA KIT 2020 Insert rates

To calculate total insert weight:

L x W x # of pages x gsm divided by 1,000,000 = grams

ACCEPTABLE INSERT DIMENSIONS Maximum size = 240mm x 180mm INSERTS (COST PER ‘000) Minimum size = 150mm x 105mm INSERT QTY < 16 GRAMS 16 – 30 GRAMS Folded inserts must have a ‘closed edge’. No concertina, ‘Z’ folds or perforated edges allowed. 50,000* – 99,000* $99 $132

100,000^ – 199,000^ $88 $121 PAPER WEIGHT Paper weight allowed depends on the number of pages for your insert. Number of pages for insert calculation is based on pages turned, not 200,000^ – 499,000^ $77 $110 pages printed. Matt stock is recommended for 1-2 pages. 500,000^ – 1,450,000^ $55 $88 1-2 4-6 8 10 12-16 The above rates are in Australian dollars (AUD) and are exclusive of GST. GST of 10% will be added to above rates when invoicing. Min 115gsm 80gsm 65gsm 60gsm 54gsm Insert brochures must be approved by the editor before booking can be accepted. Max 170gsm 150gsm 150gsm 130gsm 115gsm All advertisements are subject to approval by RACV, which reserves the right to reject any advertiser deemed inappropriate. Quantities: Allow for 1%* or 0.5%^ additional inserts to cover spoilage.

13 ROYALAUTO / MEDIA KIT 2020 Print deadlines

Up front COVER STORY Up front COVER STORY

recent government investment to work by In 2011 a car-sized boulder closed the past three years). Almost all of them head rebuilding damaged surfaces, upgrading Great Ocean Road for a week; rockslides straight to the main attraction: the Twelve bridges and improving intersections. “We’ve between Wye River and Separation Creek Apostles. Visitor numbers there balloon also completed extensive geotechnical caused about six weeks of pain in 2016, on peak days such as New Year’s, Easter One of Australia’s most loved attractions is under works – any regular visitor along the road with traffic diverted from Lorne to Apollo and Chinese New Year. According to The serious threat from over-tourism, inappropriate will have seen our team abseiling down the Bay. It forced Shaun to make regular one- Age, on Christmas Day 2018 the Twelve cliff face removing loose rock, soil-nailing hour road trips to pick up basic staples such Apostles hosted more than 15,000 selfie- development and, ultimately, being washed into the sea. and installing kilometres of rock netting as milk for the cafe, and it took tourists taking tourists, 3000 cars, 170 buses and Will a new plan be enough to save it? and erosion-control matting.” from Melbourne some time to realise when 11 coaches. It sounds like a nightmare. For locals, rock falls are part of everyday the road was open for business again. This kind of heavy visitor traffic has not STORY: Peter Barrett PHOTOS: Oliver Munoz life. “You’re kind of always driving along Meanwhile, tourism bodies say on only damaged roads but also stretched the with your eyes slightly up and to the left, if average up to 30 buses and coaches use the limited public facilities, including toilets. you’re going north,” says Shaun McKinlay, road every day, although the figure can be Locals complain about rubbish, toilet paper who manages the Wye River General Store up to 80 at peak times (state government and other unsavoury things being left hey lowered themselves alone to grow by 260 per cent to 737,000. “We’re and Cafe and drives the road every day. figures show a 30 per cent increase over the behind at popular stops along the route. down the cliff on ropes. looking at phenomenal growth,” he says. Beneath them, Bass Strait’s But until a sorely needed $153 million federal cold blue waters swirled and and state cash injection five years ago, 30 years surged as they chipped away at the hard rock, of successive governments had failed to invest cuttingT footholds so they could build a platform in the maintenance and safety of the road. “To GREAT OCEAN RD Beach erosion at to stand on. From here they were able to hack put it into context, to maintain the road requires Apollo Bay History of the Great Ocean Road Erosion at Apollo Bay.PHOTO: Lisa Luscombe further into the cliff, until they reached the something like $20 million every year,” says 63% 1919 Construction starts near closures; Victorian government required width. Wayne. “So, we’re playing catch-up.” increase in international 0.530% Lorne. commits $53 million to improve The men – about 3000 returned Australian It’s not just increased traffic that is creating 1922 Toll introduced to help road surface and repair rock soldiers from the Great War – were building headaches. Heavy rain and flash flooding caused visitor numbers in 10 2012 meet construction costs. walls. what would become a national treasure: the landslides near Wye River in 2016, while a years to 2017 9 centimetres ‘In 2018, a storm 1923 Road deemed wide enough 2017 May Research reveals Great Ocean Road. government report showed Apollo Bay beach to allow for two-way traffic. annual Apollo Bay beach erosion But the work was back-breaking, dangerous erosion had increased from nine centimetres surge caused chunks 1932 Officially opened by up to one metre in 2016. and slow. “In the early days it [was] all done per year in 2012 to one metre in 2016. In 2018 2.7 million Lieutenant Governor Sir William November Drones used by increase in of an Apollo Bay car Irvine on 26 November. VicRoads to monitor extent of by hammer and chisel,” says Lorne historian a storm surge caused chunks of an Apollo Bay visitors per year Peter Spring. “Because many of the returned car park and a whole toilet block to collapse onto 1936 Great Ocean Road Trust erosion; dedicated weather buses and hands over road to state stations monitor rainfall to help servicemen were suffering from shellshock they the beach, leaving only a five-metre sliver of land park and a toilet government. predict rockslides. didn’t detonate charges due to the effect it had between sea and the road. coaches in block to collapse 1979 Local outcry prevents plans 2018 June Storm surges cause on them.” Paul Northey, Regional Roads Victoria’s chief $1.4 billion past three to demolish memorial arch at a toilet block and parts of Apollo Stretching 243 kilometres from Torquay to officer, says his team has been busy putting the > annual contribution to onto the beach.’ 2016 Fairhaven; truck knocks it down Bay’s Tuxion Road car park to fall Allansford, near Warrnambool, the road officially the economy years 1 metre accidentally. into the sand. opened in 1932 but this year marks the 100th 1983 Ash Wednesday bushfires October Government releases anniversary since construction began. Although Add to that the threat of sea-level rise caused destroy memorial arch near Great Ocean Road Action Plan. the diggers didn’t build all of it, the road remains ‘To maintain the road by climate change and the road is facing a Lorne. 2019 January Government rules Who will save an enduring memorial to them and many people, requires something like perfect storm. 1990 London Bridge collapses, out rerouting three sections of including Peter, are calling for at least a section So, what to do? In 2018 a state government becomes London Arch. threatened road. to revert to its original name of Anzac Highway. $20 million every year, so taskforce found the problems stem from 2005 Twelve Apostles’ Ninth June-August Government seeks Generations of people have used it to access having 30 different organisations managing Apostle (known as Judas) submissions on objectives of some of Victoria’s most beautiful and rugged we’re playing catch-up.’ various parcels of land. In October 2018 it collapses; Great Ocean Walk new authority and strategic plan. officially opens. coastline, including natural attractions such as announced plans to create a single marine THE GREAT 2009 Eighth Apostle collapses. the Twelve Apostles and London Arch. and coastal parks authority to manage Wye River General 2011 Added to National Heritage Today, the Great Ocean Road is Victoria’s top and protect the Great Ocean Road’s land, Store’s Shaun List. tourist attraction with 2.7 million visitors – more McKinlay. seascapes, visitors and “coordinate associated 2013 Victorian and federal than Uluru and the Great Barrier Reef combined government investment projects”. governments begin investing OCEAN ROAD? – responsible for boosting the economy by Director of the reform project, Jason Borg, $100 million to upgrade and $1.4 billion in the year to March 2019. says legislation is well under way to create improve safety and visitor And there has been a spike in international the new authority, which should be up and experience. visitor numbers, up 63 per cent over the decade running by mid-to-late 2020. Right now his 2015 Wye River bushfire. to 2017, according to chairman of Great Ocean Cormac Hanrahan team of seven are collecting feedback from the 2016 September rain and flash Road Tourism, Wayne Kayler-Thomson. By the community and stakeholders on what a 50- flooding causes more than 120

PHOTO: landslides and multiple road end of 2027 he expects Chinese visitor day trips year vision for the region might look like. > PHOTO: The Anglesea & District Historical Society

16 royalauto / OCT ~ NOV 2019 royalauto 17 18 royalauto / OCT ~ NOV 2019 royalauto 19

ROYALAUTO DEADLINES

EDITION DISTRIBUTION BOOKING DEADLINE MATERIAL DEADLINE INSERT TO OVATO

FEBRUARY/MARCH 2020 23-31 Jan 2020 12 Dec 2020 16 Dec 2020 30 Dec 2020

APRIL/MAY 2020 19-27 Mar 2020 18 Feb 2020 25 Feb 2020 28 Feb 2020

JUNE/JULY 2020 18-26 May 2020 16 Apr 2020 23 Apr 2020 27 Apr 2020

AUGUST/SEPTEMBER 2020 20-28 Jul 2020 18 Jun 2020 25 Jun 2020 29 Jun 2020

OCTOBER/NOVEMBER 2020 21-29 Sep 2020 20 Aug 2020 27 Aug 2020 31 Aug 2020

DECEMBER/JANUARY 2021 19-27 Nov 2020 15 Oct 2020 22 Oct 2020 26 Oct 2020

14 ROYALAUTO / MEDIA KIT 2020 eNews rates & specifications

Advertorial

Banner

Include a URL to your desired location. Your ad may be animated or static.

ENEWS SPECIFICATION & RATES

SPECIFICATION RATE ($AUD)

Advertorial Image W 299pxl x D 167pxl $3500 excl GST and max. 50 words

Banner W 600pxl x D 150pxl $3000 excl GST

Ad placed at the base of eNews under ‘Sponsored’ heading.

15 ROYALAUTO / MEDIA KIT 2020 eNews

RACV eNews ENEWS DEADLINES The twice-monthly 1ST EDITION SEND 2ND EDITION SEND eNews is a combination of news stories, FEBRUARY 2020 12 Feb 2020 FEBRUARY 2020 26 Feb 2020 engaging articles MARCH 2020 11 Mar 2020 MARCH 2020 25 Mar 2020 and content that link APRIL 2020 8 Apr 2020 APRIL 2020 22 Apr 2020 readers back to the RACV website for more MAY 2020 13 May 2020 MAY 2020 27 May 2020 information. JUNE 2020 10 Jun 2020 JUNE 2020 24 Jun 2020

JULY 2020 8 Jul 2020 JULY 2020 22 Jul 2020

AUGUST 2020 12 Aug 2020 AUGUST 2020 26 Aug 2020

SEPTEMBER 2020 9 Sep 2020 SEPTEMBER 2020 23 Sep 2020

OCTOBER 2020 14 Oct 2020 OCTOBER 2020 28 Oct 2020

NOVEMBER 2020 11 Nov 2020 NOVEMBER 2020 25 Nov 2020

DECEMBER 2020 9 Dec 2020 DECEMBER 2020 23 Dec 2020

Material due 3 business days prior to send. Dates may change with public holidays.

Distributed twice-monthly to 390,000+ opt-in subscribers with an average 50+ per cent open rate and 10 per cent click-through.

16 ROYALAUTO / MEDIA KIT 2020 Photo: Anne Morley

All advertisements are subject to approval by RACV.

Photo: Queenscliff, Anne Morley.

17 ROYALAUTO / MEDIA KIT 2020 Royal Automobile Club of Victoria (RACV) MEDIA AGENT Level 9, 485 Bourke Street, Representing RACV as media sales agent for Melbourne VIC 3000 RoyalAuto Magazine

Maree Trimby Good Media Sales Classifieds/Production Coordinator Debra Meiklejohn P: (03) 9790 2761 Director – Sales: Luxury Brands, Retail & Corporate [email protected] M: 0418 822 804 [email protected] Rebecca Lever Advertising Administration Coordinator Sonia Campbell P: (03) 9790 2821 Key Account Executive: Retail & Corporate [email protected] M: 0404 478 206 [email protected]

18 ROYALAUTO / MEDIA KIT 2020