This book is dedicated to the lives of the men and women who built the Sears Mail Order Building and the foundation for modern American retail. It is their spirit of determination that inspired Shomof Group and their partners to rebuild a legacy of fulfillment that brings exceptional experiences back home to downtown Los Angeles. As strong as the steel pillars and concrete walls that uphold the values of America itself, the Mail Order District fulfills the needs and wishes of a new America like never before.
01 THE MAIL ORDER DISTRICT THE MAIL ORDER DISTRICT IS A DYNAMIC NEW NEIGHBORHOOD IN DTLA THAT FULFILLS THE NEEDS OF MODERN URBAN ENTHUSIASTS.
IZEK SHOMOF CEO | EAST RIVER GROUP, LLC
One of the first developers to embark upon the preservation and revitalization of Los Angeles’ Historic Core, Izek Shomof is a respected and admired real estate entrepreneur who credits his success to a unique brand of charm coupled with a strong work ethic and an eternal sense of honor. A thoughtful investor/developer, Izek began his career in the mid 1980s, developing tract homes and apartment buildings before eventually going on to develop an extensive portfolio of historic adaptive-reuse properties. GROUNDBREAKER
THE MAIL ORDER DISTRICT 02 03 THE MAIL ORDER DISTRICT A STRONGHOLD IN THE PIONEERING EFFORTS OF AN EXPANDING ECONOMY, THE SEARS MAIL ORDER BUILDING, BUILT IN 1926, PUT A DEFINING STAMP ON THE LEGACY OF AMERICAN CONSUMERISM.
THE MAIL ORDER DISTRICT 04 05 THE MAIL ORDER DISTRICT MEET THE MAIL ORDER DISTRICT DELIVERING EXCEPTIONAL EXPERIENCES
The original epicenter of mass distribution and expansion in Los Angeles, the Mail Order District offers a vast array of options that transcend expectations. Punctuated by the iconic Art Deco Sears Building, the Mail Order District forges a new path through DTLA, providing a rich repertoire of spaces and places for modern urbanists to thrive.
Featuring 7 buildings on 25 acres, Phase One of the Mail Order District will feature 1,030 live-work lofts, 200K+ SF of creative office, 30+ vendor food hall, 200K SF department store, 3 acres of rooftop amenities and event space, specialty dining, 6 railcar retail spaces, rail platform with kiosks, recreational lawn, gathering plaza, paseo walkways and 1500+ parking. Phase Two of the development includes an additional 1,100 lofts, a 120-key hotel, 100K+ SF of retail and 2000+ parking.
THE MAIL ORDER DISTRICT 06 07 THE MAIL ORDER DISTRICT THE MAIL ORDER DISTRICT 08 With guts, grit and determination, the Mail Order District calls upon its original purpose, paving the way for the DETERMINATION future of urban expansion.
The Mail Order District is a namesake that honors the property’s history as one of the nation’s most significant fulfilment facilities LEGACY for the massive Sears Catalog.
Offering the space for modern urban enthusiasts to collectively unite, the Mail Order District opens up new avenues for discovery and delight SPIRIT within the dynamic backdrop of DTLA.
Groundbreaking in its efforts, the Mail Order District ushers in a new generation of hope and optimism, satisfying the restless yearning of the VISION modern individualist who desires to do more, reach higher and be better.
The Mail Order District represents a new American Dream, reingnited by a team of progressive creatives. Together, their PLACEMAKERS spirit of innovation fulfills the vision of a revitalized original.
09 THE MAIL ORDER DISTRICT THE MAIL ORDER DISTRICT 10 “ IF IT TAKES THE ENTIRE ARMY AND NAVY TO DELIVER A POSTAL CARD, THAT CARD WILL BE DELIVERED.”
GROVER CLEVELAND
DETERMINATION THE MAIL ORDER DISTRICT IS DEDICATED TO DELIVERING EXCEPTIONAL EXPERIENCES, OPENING UP NEW POSSIBILITIES FOR DISCOVERY IN DTLA.
11 DETERMINATION THE MAILMAN
AN UNDENIABLE SYMBOL OF AMERICAN DETERMINATION, THE US MAIL STANDS TODAY AS THE NATION’S FUNDAMENTAL SOURCE OF COMMERCE.
THE MAIL ORDER DISTRICT 12 JAMES A FARLEY, 53RD US POSTMASTER
13 DETERMINATION THE SEARS BUILDING ADVANCED THE IDEALS OF HARD-WORKING AMERICANS, WHO BELIEVED IN A BETTER WORLD, AND BUILT IT THEMSELVES.
THE MAIL ORDER DISTRICT 14 AN AMERICAN LANDMARK DETERMINATION
15
In December Sears,& Company Roebuck 1926, of Chicagoof announced that would it builda nine-story building East on Ninth Street be the to mail distribution order the Coast for West center the States. of United a historicNow landmark, the building was working dayserected in using 146 materials that in made were Los Angeles Six County. steam shovels and a large labor working force and night day delivered rock and sand the at twenty of rate Thecarloads cost was per day. $5,000,000. All records for the erection of a huge structure were believed to have been been have All to believed structure the were for of a huge erection records the week Scofield last Engineering Construction when broken Company $5,000,000 theturned over new and mail-order department store at house Sears, to having & Co., Roebuck completed Avenue Ninth and Boyle Street time. ofdays elapsed days, 171 or working in 146 this project height-limit LOS ANGELES1927, TIMES “THE MAIL MUST GO
THROUGH.” - Pony Express Motto DEMAND GIVES RISE TO THE POPULARITY OF MAIL ORDER CATALOGS.
SHOULD THIS ALLIGN TO THE MARGIN?
THE MAIL ORDER DISTRICT 16 After the First World War, the dynamics of retail in North America changed. Industries established during the war encouraged rapid technological innovation. As men went to serve, women were moved into the workplace and needed products that made home life easier.
Post World War II marked an even larger rise in consumerism. The industry spurned by the Second World War pulled North America out of the Great Depression, increasing average wages and disposable income. This gave more people greater spending power, creating a greater demand for goods.
17 DETERMINATION THE MAIL ORDER DISTRICT 18 IN THIS COUNTRY TWO THINGS STAND FIRST IN RANK: YOUR FLAG AND YOUR MAIL. YOU ALL KNOW WHAT HONOR YOU PAY TO YOUR FLAG...YOU MUST ALSO PAY THAT HONOR TO YOUR MAIL.
ERNEST VINCENT WRIGHT, AMERICAN NOVELIST
19 DETERMINATION THE MAIL ORDER DISTRICT 20 21 DETERMINATION THE MAIL ORDER DISTRICT 22 02 LEGACY IN THE LATE 1880s, ABOUT 65 PERCENT OF THE US POPULATION LIVED IN RURAL AREAS. THE STATES WERE ONLY 38 IN NUMBER AND THE TOTAL POPULATION WAS 58 MILLION. THE YEARLY NATIONAL INCOME WAS APPROXIMATELY $10 BILLION.
23 LEGACY RISE OF A RETAIL GIANT RICHARD WARREN SEARS IS CONSIDERED ONE OF THE MOST SUCCESSFUL RETAIL INNOVATORS OF ALL TIME. THE IMPACT OF SEARS AND HIS CATALOG FOREVER CHANGED THE FACE OF THE AMERICAN NATION.
Richard Warren Sears was born in Stewartville, Minnesota In 1863. In 1880, Sears started working as a telegraph operator. He eventually was transferred to North Redwood Falls, Minnesota and became station agent.
It was in 1886, at age 23, that his career took a fortuitous turn. A shipment of gold-filled watches from a Chicago manufacturer was refused by a Minnesota retailer. Seeing an opportunity, Sears made an agreement with the wholesaler and began offering his watches along the railroad line for $14. Within six short months, Sears had profited $5,000 and moved to Minneapolis to found the R. W. Sears Watch Company.
In 1887, Sears moved his company to Chicago and hired Alvah Curtis Roebuck, Sears' first employee, who would later become co-founder of Sears, Roebuck & Company in 1893. That same year at the age of 30, Sears published his first catalog offering only watches. Within four years the catalog had grown to 500 hundred pages with a vast selection of products, and was sent to nearly 300,000 homes.
In 1895, Roebuck left the business and Sears sold one half of the company for $75,000 to Aaron Nusbaum and his brother-in-law, Julius Rosenwald. Richard Sears retired in 1908 at age 44 and Julius Rosenwald became the President of Sears, Roebuck & Co.
THE MAIL ORDER DISTRICT 24 “ THE SUREST WAY TO GAIN UNSWERVING LOYALTY OF EMPLOYEES IS TO SHOW THEM FROM THE START THAT THEY WILL BE ALLOWED TO MAKE THE MOST OF THEMSELVES.”
RICHARD WARREN SEARS
25 LEGACY THE MAIL ORDER DISTRICT 26 A MASS MIGRATION TOOK PLACE IN THE 1920s WHEN 1.2 MILLION AMERICANS SETTLED IN LOS ANGELES.
URBAN MIGRATION
Los Angeles in the 1920s was a time of extraordinary economic and demographic change. The city's population more than doubled in size. An abundance of affordable housing, the rise of Hollywood film studios and an oil boom made the city a cultural melting pot.
27 LEGACY RETAIL EXPLOSION FUELED BY CATALOG SHOPPING, THE SEARS RETAIL OPERATION GREW RAPIDLY FROM 92 STORES IN 1928 TO 400 STORES IN 1933.
SEARS AND ROEBUCK PUBLISHES THE CATALOG BEGINS SEARS INTRODUCES SLOGAN SEARS OPENS ITS FIRST RETAIL NEARLYS 200 SEARS STORES ARE ITS FIRST CATALOG OFFERING HOUSEHOLD APPLIANCES "THE CHEAPEST SUPPLY HOUSE STORE IN CHICAGO'S OPEN ACROSS AMERICA (ICEBOXES, REFRIGERATORS,STOVES) ON EARTH" MERCHANDISE BUILDING POPULAR ITEMS INCLUDE SEWING SEARS LAUNCHES THE KENMORE MACHINES, BICYCLES AND THE SEARS CATALOG REACHES 532 SALES EXCEED $750,000 AND CRAFTSMEN BRANDS TO SPORTING GOODS PAGES AND SALES TOPPED $400,000 TREMENDOUS SUCCESS 1893 1895 1897 1925
THE MAIL ORDER DISTRICT 28 In the early 20th century, retail stores began By 1920 the situation was reversed. No longer popping up across the country. In 1914 there were limited to shopping by catalog, the Sears retail about 24,000 chain stores. Fifteen years later operation grew rapidly from 92 stores in 1928, there were more than 150,000. With the advent of to 319 stores in 1929 and to 400 stores in 1933. cars and modern roads, people began trading During a one year period in the late 1920s, Sears the farm for the factory. American cities grew stores opened on the average of one every other to new heights. In 1900 the rural population still business day. outnumbered the urban population.
NEARLYS 200 SEARS STORES ARE SEARS ISSUES ITS FIRST AFTER INTRODUCING THE THE "BIG BOOK" CATALOG ENDS OPEN ACROSS AMERICA CHRISTMAS CATALOG, BRINGING DISCOVER CREDIT CARD ITS CENTURY OF PUBLICATION FAMILIES TO STORES IN DROVES SALES REACH $164 BILLION SEARS LAUNCHES THE KENMORE DURING THE HOLIDAY SEASON SEARS FOCUSES ALMOST AND CRAFTSMEN BRANDS TO ENTIRELY ON A RETAIL TREMENDOUS SUCCESS BUSINESS MODEL 1927 1933 1988 1993
29 LEGACY TRANS-AMERICA NETWORK The Sears Mail Order Building in Los Angeles was one of a series of distribution centers built across America between 1910 and 1929.
Many of the other Sears buildings have already been reimagined as loft-style residences, corporate offices and dynamic shopping destinations. Los Angeles is now part of this exciting network of adaptive-reuse projects.
THE MAIL ORDER DISTRICT 30 31 LEGACY TIMES HAVE CHANGED
THE ADVENT OF THE INTERNET AND THE RISE OF E-COMMERCE HAS REVOLUTIONIZED THE WAY CONSUMERS SHOP FOR AND PURCHASE GOODS.
The Sears Catalog, once a guaranteed source for high quality consumer goods at the best price, ceased mail order operations in 1993. As the world headed into the internet era, the once beloved Sears Catalog turned into a stagnant liability. Unable to adapt to change, Sears experienced sustained financial distress and a significant loss of brand prestige.
The Sears Mail Order Building was closed in January 1992, eliminating jobs for 585 full-time workers and 775 part-timers.
THE MAIL ORDER DISTRICT 32 33 LEGACY THE MAIL ORDER DISTRICT 34 03 SPIRIT THE DEVELOPMENT OF THE MAIL ORDER DISTRICT BOLDLY PROVES THAT THE SPIRIT OF PROGRESS LIVES ON AS A PERMANENT FIXTURE IN THE HEARTS AND MINDS OF AMERICA.
35 SPIRIT CREATIVE ENERGY AND PROGRESSIVE FASHION EMANATES FROM TODAY’S DTLA’S REPURPOSED WAREHOUSE SPACES AND INDUSTRIAL-INSPIRED ARTISTS’ LOFTS, GALLERIES AND STUDIOS.
Connoisseurs of coffee, cocktails and style crowd into this bastion for incoming artists and fresh-faced visionaries making it the ultimate place to live, work and play.
THE MAIL ORDER DISTRICT 36 37 37 SPIRITSPIRIT THE MAIL ORDER DISTRICT 38 SPIRIT
THE SPIRIT OF DISCOVERY 39 The time district a new has forge to come in DTLA that the honors magnitude commerce of that dominated this distinct location during of one the most revolutionary times in American history. Hallmarked by the undeniable the of presence Sears, & Company Roebuck Mail Building, Order the Mail District Order broadcasts proudly the true nature its original of purpose creative to urbanites today. BEVERLY HILLS HOLLYWOOD FINANCIAL DISTRICT
SOUTH PARK
SOUTH OF 10
DTLA DISTRICTS
The explosive growth in DTLA and nearby urban centers has been inspired by the development of pocket communities that refer to the history of the city. The Financial District, Old Bank District, Fashion District, Toy District and Arts District have all experienced a complete renaissance of culture and commerce over the past decade, due in part to their ease of reference.
THE MAIL ORDER DISTRICT 40 HISTORIC CORE
OLD BANK DISTRICT LITTLE TOKYO FASHION DISTRICT
ARTS DISTRICT
MAIL ORDER DISTRICT
41 SPIRIT EXPLORING NEW FRONTIERS
New developments have skyrocketed in DTLA and are now reaching the eastern and southern borders of the Arts District. Several high-profile projects, including Soho House and Arthouse are technically south of the Arts District and looking for a new district to identify with. National and international powerhouses are regularly choosing DTLA area neighborhoods for West Coast outposts.
THE MAIL ORDER DISTRICT 42 LESS MORE
GROWTH, DEVELOPMENT AND CULTURE
CHINATOWN
CIVIC CENTER FINANCIAL LITTLE TOKYO DISTRICT OLD BANK ALISO DISTRICT VILLAGE HISTORIC CORE
BOYLE HEIGHTS SOUTH PARK FASHION DISTRICT ARTS DISTRICT
MAIL ORDER DISTRICT SOUTH OF 10
Source: Los Angeles Downtown News (www.ladowntownnews.com) 43 SPIRIT A RIVER RUNS THROUGH IT
Sears strategically located its Los Angeles Mail Order Building near the existing rail lines alongside the LA River to facilitate merchandise delivery. Immortalized in film as the heart of LA’s underbelly over the years, the river is slated to transform into a "Linear Central Park” designed by renowned architect Frank Gehry.
The LA River Project is a large-scale redevelopment of the river as part of the city’s Olympic bid. The 6th Street Viaduct replacement creates an urban monument that compliments the style and sophistication of the Mail Order District.
THE MAIL ORDER DISTRICT 44 45 SPIRIT THE ARTS DISTRICT
THE MAIL ORDER DISTRICT 46 The Arts District has evolved over the last several decades from the original agricultural floodplain along the river, to Victorian, middle- class housing, to a highly industrial area home to original distribution centers for citrus groves and produce.
After the industrial market moved out, artists moved into the abandoned warehouses in the 1970s to take advantage of the low cost spaces and manufacturing zoning. An “Artist in Residence” ordinance allowed residential uses in these commercial developments, beckoning artists from far and wide to establish a vibrant creative community.
47 SPIRIT A NEW URBAN LIFESTYLE
Spurred by bold real estate developments, DTLA entered a period of transformation in 1999. The first wave of redevelopment began with the Adaptive Reuse Ordinance, establishing precedent for new construction and attracting a new generation of creative urbanites.
Between 2008 and 2011, over 400 projects were built, cementing DTLA’s identity as a vital convergence of unique restaurants, hotels, galleries and companies.
Today, Los Angeles finds itself growing even more urban as a part of a national trend driven by millennials who want shared experiences, progressive architecture and community connection in a walkable setting.
THE MAIL ORDER DISTRICT 48 49 SPIRIT THE MAIL ORDER DISTRICT 50 A DESTINATION FOR THE GLOBAL CREATIVE COMMUNITY, THE MAIL ORDER DISTRICT UNITES DREAMERS BY TRANSFORMING HISTORIC BUILDINGS INTO DYNAMIC EXPERIENCES.
51 SPIRIT THE MAIL ORDER DISTRICT 52 04 VISION BY PROVIDING A PLACE THAT HONORS OUR PAST, THE MAIL ORDER DISTRICT CREATES A FUTURE WE CAN TRUST AND BELIEVE IN.
53 VISION BUILDING A LEGACY
One of the first developers to utilize LA’s Adaptive Reuse Ordinance, Shomof Group has been converting historic downtown Los Angeles office buildings into dynamic live-work lofts featuring retail spaces, sidewalk cafes, independent boutiques, bars and restaurants since 1999.
As one of the first to recognize the potential of a revitalized Historic Core, Shomof Group’s housing conversions helped set the stage for downtown’s remarkable renaissance, sparking the ongoing influx of new residents and businesses to the historic heart of the city. In addition to their impressive array of historic downtown properties, Shomof Group’s real estate portfolio also extends throughout Los Angeles, Long Beach, the San Fernando Valley and Las Vegas.
THE MAIL ORDER DISTRICT 54 “ THE MOST IMPORTANT THING WE CONCENTRATE OUR EFFORTS ON IS TO BEAUTIFY THESE HISTORIC STRUCTURES BOTH ON THE INSIDE AND OUT.”
IZEK SHOMOF
55 VISION PHASE 2
PHASE 1
PHASE 1
PHASE 1
THE MAIL ORDER DISTRICT 56 MAKE YOUR MARK
PHASE 2
PHASE 2
PHASE 2
57 VISION Staying true to the vision of the original Sears brand, the Mail Order District offers a surplus of activity. Historic lofts, contemporary workspaces, eclectic marketplaces and a boutique hotel offer something for everyone.
Transforming the contemporary Los Angeles cityscape, the revitalization of the Sears Building awakens a titan of industry, enacting massive change on a global scale. Idealistic by nature and innovative by design, the Mail Order District is a colossal force, revolutionizing the way we live, work and play.
THE BUILDINGS
The architectural development process is unfolding with initial design development revolving around the following 7 key building projects.
PROJECT LOCATION TYPE USE
SEARS BUILDING Olympic + Boyle Adaptive Reuse • 1,030 Lofts Phase 1 • 200K+ SF Creative Office • 30+ Vendor Food Hall • 200K SF Department Store • 3 Acres of Rooftop Amenities • Rooftop Event Space • Specialty Dining • 1,500+ Parking
THE STATION Northeast Corner Railway-themed Retail • 6 Railcar Retail Spaces Phase 1 • Large Platform & Kiosks
THE SQUARE Interior Landscape • Recreational Lawn Phase 1 • Gathering Plaza • Paseo Walkways
SUPPLY HOUSE Soto + 12th New Construction • 250 Lofts Phase 2 • 30K SF Retail • 2,000+ Car Parking Structure
NUMBER 12 12th + Rio Vista New Construction • 450 Lofts Phase 2 • 35K SF Retail
RIO VISTA Rio Vista + 12th New Construction • 400 Lofts Phase 2 • 30K SF Retail
ANNEX HOTEL Rio Vista + Olympic New Construction • 120 Keys Phase 2 DELIVERING EXCEPTIONAL EXPERIENCES * approximate values based on initial design studies
THE MAIL ORDER DISTRICT 58 THE SEARS BUILDING
ADDRESS LOCATION OWNER/DEVELOPER SITE 2650 East Olympic Blvd. East of the LA River East River Group 25 Acres Los Angeles, CA 90023
ARCHITECTS LANDSCAPE DESIGN HISTORIC PRESERVATION BRANDING Omgivning Architects KSA Design Studio Chattel Flux Branding Hanson LA SQLA Landscape Architects Binyan Studios with Omgivning
RESIDENTIAL
TYPE QUANTITY % MIX
Studio Lofts 213 Lofts 20.7%
1 BR Lofts 469 Lofts 45.5%
2 BR Lofts 320 Lofts 31.1%
3 BR Lofts 26 Lofts 2.5%
4 BR Lofts 2 Lofts 0.2%
TOTAL 1,030 Lofts 100%
COMMERCIAL + RETAIL
TYPE QUANTITY % MIX
Department Store 200K SF 25%
The Boiler (dining) 10K SF 1.5%
The MarketPlace (retail) 100K SF 25%
The WorkSpace (creative office) 200K SF 29%
The Heights (rooftop) 3 ACRES 19%
The Tower (event space) 14K SF 2%
Exhibition Space 10K SF 1.5%
TOTAL 675K SF 100%
TOTAL approx. 1,590,000 SF Residential + Creative Office + Commercial + Retail Space
59 VISION THE MAIL ORDER DISTRICT 60 D LOCATI O ON M
A MARVEL OF MODERN INNOVATION
Standing as the Mail Order District’s proud centerpiece, the Sears Building is an icon of commerce and activity, drawing visitors from all over the world and reminding Americans of their proud legacy. Filled with a surplus of goods and services, residences and recreation, the Sears Building is a marvel of innovation and is a testament to the spirit of American pride.
RESIDENTIAL
TYPE QUANTITY % MIX
Studio Lofts 213 Lofts 20.7%
1 BR Lofts 469 Lofts 45.5%
2 BR Lofts 320 Lofts 31.1%
3 BR Lofts 26 Lofts 2.5%
4 BR Lofts 2 Lofts 0.2%
TOTAL 1,030 Lofts 100%
COMMERCIAL + RETAIL TYPE QUANTITY % MIX
Department Store 200K SF 25%
The Boiler (dining) 10K SF 1.5%
The MarketPlace (retail) 100K SF 25%
The WorkSpace (creative office) 200K SF 29%
The Heights (rooftop) 3 ACRES 19%
The Tower (event space) 14K SF 2%
Exhibition Space 10K SF 1.5%
TOTAL 675K SF 100%
TOTAL approx. 1,590,000 SF Residential + Creative Office + Commercial + Retail Space
61 VISION THE HEIGHTS TAKING RECREATION HIGHER
Providing residents and guests with exceptional views of the LA city skyline, The Heights is the ultimate rooftop experience featuring 3 acres of recreational amenities and event space. Meandering pathways provide interesting ways to explore The Heights with bridges that span light wells for additional adventure.
FEATURING
Pool
Golf
Tennis Courts
Basketball Courts
TOTAL 3 ACRES
THE MAIL ORDER DISTRICT 62 D LOCATI O ON M
63 VISION THE MAIL ORDER DISTRICT 64 D LOCATI O ON M
THE LOFTS ONE-OF-A-KIND HISTORIC LIVING SPACES
Offering unique living environments, the 1,030 residences at the Sears Building combine a true loft experience in a landmark building with an expansive, amenity-rich campus setting. Boasting open floor plans, oversized windows, concrete floors, exposed lighting and downtown and mountain views, The Lofts provide the best of both worlds to today’s discerning urban dweller.
TYPE QUANTITY
Studio 213 Lofts
1 BR Lofts 469 Lofts
2 BR Lofts 320 Lofts
3 BR Lofts 26 Lofts
4 BR Lofts 2 Lofts
TOTAL 1,030 Lofts
65 VISION D LOCATI O ON M
THE MARKETPLACE IMAGINATIVE. INVENTIVE. IMMERSIVE.
With a 30+ vendor food hall, The MarketPlace is a treat for all the senses. Indie boutiques, trendsetting retailers and exotic cultural specialties bring unexpected experiences to even the most discerning individuals. From fine dining to casual eateries and one-of-a-kind culinary counters, exploring the MarketPlace will be a popular destination for foodies and lovers of adventurous cuisine.
FEATURING
30+ Vendor Food Hall
Specialty Dining The MarketPlace will feature a showcase Indie Boutigues of classic automobiles from the owner's TOTAL 110K SF personal collection.
THE MAIL ORDER DISTRICT 66 67 VISION Featuring 200K+ SF of creative offices, The WorkSpace will be home to innovative companies and entrepreneurs looking to make their mark. A thriving hub of innovation since THE WORKSPACE 1927, working in the Sears Building is the ultimate place to develop resources, expand INSPIRED OFFICE ENVIRONMENTS business and distribute ideas worldwide.
FEATURING
Creative Office
Co-working Space
TOTAL 230K SF
THE MAIL ORDER DISTRICT 68 D LOCATI O ON M
69 VISION THE ULTIMATE GATHERING PLACE
Outdoor year-round entertainment is a defining feature of the Mail Order District, with near-perfect southern California climate 24/7/365. Landscaped to reflect the authentic character of the region, The Square provides thoughtful areas for visitors and residents, lawns for recreation and playgrounds, all organized around a communal plaza for events and happenings. LOCAT OD IO M N FEATURING
Recreation Lawn
Gathering Plaza
Paseo Walkways
THE MAIL ORDER DISTRICT 70 COMMERCE CONTAINED
Historically reimagined, The Station recreates the original railway spur that provided unprecedented access to merchandise from around the country. By transforming railcars into dining and shopping spaces, an immersive outdoor experience will be established that includes an architecturally inspired platform with additional retail opportunities.
D LOCATI O ON M FEATURING
6 Railcar Retail Spaces
Large Platform & Kiosks
71 VISION DRAWING INSPIRATION FROM THE ROOTS OF AMERICAN DETERMINATION, LEGACY AND SPIRIT, THE REAWAKENING OF THE SEARS MAIL ORDER BUILDING REIGNITES THE VISION OF A TRUE ORIGINAL.
THE MAIL ORDER DISTRICT 72 73 VISION A RESOURCE FOR DAILY LIVING
Anchoring the Mail Order District’s southeast corner, The Supply House is a newly constructed, mixed-use building situated along Soto Street. With extensive parking capacity, this will be a primary point of entry into the District. With 30K SF of anchor retail space at ground level and 250 lofts located above, The Supply House stays true to it’s namesake as a resource for daily living.
D LOCATI O ON TYPE QUANTITY M
Lofts 250
Retail Space 30K SF
Parking Structure 2,000+
See agent for floorplans
AN URBAN OASIS
With ample parking and a wide array of retail and residential options, building Number 12 creates a new pedestrian oasis along what was previously 12th Street. Truly revolutionary with progressive architecture, connectors and underpasses, this unique building offers 450 residences, contemplative courtyards and endless inspiration. 35K SF of retail and commercial spaces activate the southern Rio Vista corridor, improving the value of the adjacent buildings and incentivizing their future transformation into creative spaces.
D LOCATI O ON M TYPE QUANTITY
Lofts 450
Retail Space 35K SF
THE MAIL ORDER DISTRICT 74 See agent for floorplans COME HOME TO COOL
Urban enthusiasts looking for the ultimate alternative spot to live and play will be right at home in Rio Vista. 450 lofts will be positioned along the LA River with access to 30K SF of retail amenities, make living in Rio Vista Building a perfect option for young families. Stunning views, river adjacency and immediate access to public spaces provide a truly modern way of life for discerning Angelenos.
D LOCATI O ON M
TYPE QUANTITY
Lofts 450
Retail Space 30K SF
See agent for floorplans
75 VISION D LOCATI O ON M
THE MAIL ORDER DISTRICT 76 DTLA'S NEWEST BOUTIQUE HOTEL
Fashioned as a trend-setting boutique retreat that’s immediately adjacent to the Mail Order District, LA River and the best of DTLA, The Annex is a 120-key hotel that opens new possibilities for business and leisure travelers. An exclusive rooftop lounge, impressive downtown views and access to the Mail Order District’s spectacular history and offerings take guests on an unforgettable urban adventure.
TYPE QUANTITY
Keys 120
77 VISION THE FUTURE OF FULFILLMENT
THE MAIL ORDER DISTRICT 78 Massive in both scale and reach, the Mail Order District resonates with the community’s rising desire for something different. Boldly updating what’s been done to what’s never been done before, the Mail Order District captures the zeitgeist of our culture today, transforming the ordinary into extraordinary.
79 VISION DRAWING INSPIRATION FROM THE ROOTS OF AMERICAN DETERMINATION, LEGACY AND SPIRIT, THE REAWAKENING OF THE SEARS MAIL ORDER BUILDING REIGNITES THE VISION OF A DAY WHEN WISHES ARE FULFILLED BY PEOPLE, FOR PEOPLE AND WITH PEOPLE.
THE MAIL ORDER DISTRICT 80 81 VISION THE MAIL ORDER DISTRICT 82 05 PLACEMAKERS TRANSFORMING THE CONTEMPORARY LOS ANGELES CITYSCAPE WITH THE MAIL ORDER DISTRICT, THESE PLACEMAKERS ARE ENACTING MASSIVE CHANGE, REVOLUTIONIZING THE WAY WE LIVE, WORK AND PLAY.
83 PLACEMAKERS THE MAIL ORDER DISTRICT 84 SHOMOF GROUP
Shomof Group has been investing in real estate since 1982. Today they own and manage over 3,000 residential units and over half a million square feet of retail space in Los Angeles, Las Vegas and Long Beach. In 1999, Shomof Group was the first to use the city’s Adaptive Reuse Ordinance to convert an office building into live-work lofts. Since then, they have been buying historical office buildings and converting them into lofts, renovating retail spaces, and bringing in sidewalk cafes, clothing boutiques, restaurants and bars.
85 PLACEMAKERS THE MAIL ORDER DISTRICT 86 OMGIVNING
Omgivning's focus is to strengthen urban communities through architecture and interior design, emphasizing the adaptive reuse and revitalization of existing buildings in Los Angeles. By aligning the goals of the client with the neighborhood’s history, aesthetics, current uses and growth patterns, each building’s particular history, nuances, challenges and opportunities are celebrated. Omgivning combines an understanding of place with substantial experience of city requirements and regulations to create spaces that succeed for the client and the community.
Above: The Broadway Lofts Below: Broadway Trade Center
87 PLACEMAKERS THE MAIL ORDER DISTRICT 88 DOUG HANSON
With over three decades of experience collaborating with some of the world’s leading architects producing major projects in Africa, Asia, Europe and North America, HansonLA’s vision is driven by an awareness and application for the cultural, economic and intellectual complexities of the modern world. It is with this pedigree and professional historic reference that HansonLA has become a leading design firm in Los Angeles’ downtown core in the repositioning and renovation of the existing urban fabric and interfacing new development.
89 PLACEMAKERS HAMID BEHDAD
Hamid Behdad is Founder and President of Central City Development Group (CCDG), an urban-infill real estate development company established in 2007. Under Hamid’s leadership and in just two years, CCDG managed, entitled and provided advisory services for several mixed-use development projects in Southern California, totaling over 775 residential units. Hamid has championed the city’s efforts by establishing a citywide Adaptive Reuse Program that facilitated the conversion of dilapidated commercial and industrial buildings into mixed- use developments. Prior to forming CCDG, Hamid served three Mayoral Administrations for the City of Los Angeles, where he earned the title “Czar” of Adaptive Reuse Projects for the city.
THE MAIL ORDER DISTRICT 90 ROBERT CHATTEL
In 1994, Robert Chattel established Chattel, Inc., a historic preservation consulting firm located in Los Angeles. For over 20 years, Chattel’s staff of architects, historians and planners have helped governmental agencies and stakeholder groups identify important resources and plan for their preservation. The firm specializes in applying the Secretary of the Interior’s Standards for the Treatment of Historic Properties and interpreting federal, state and local historic preservation law and regulations. Chattel Inc.'s skills streamline reviews to seamlessly achieve creative changes to historic properties.
91 PLACEMAKERS “ AUTHENTIC BRANDING ELEVATES EVERYONE’S PERCEPTION ABOVE THE MUNDANE – ALLOWING US TO EXPERIENCE A SENSE OF INTIMACY IN AN EVER-CHANGING GLOBAL ECONOMY.”
JAMIE SCHWARTZMAN, PRINCIPAL FLUX BRANDING
Flux Branding is a savvy, identity-driven creative branding studio that crafts, develops and launches out-of-the-box brands into stardom. Located in the heart of DTLA’s Arts District, Flux specializes in the way a brand is seen, felt and experienced. Like the name implies, Flux facilitates the flow of change, stimulating chain reactions that transform powerful brand positioning into ultimate brand immortality. The catalyst that propels your brand forward, Flux creates exponential impact by igniting passion in everyone.
THE MAIL ORDER DISTRICT 92 93 PLACEMAKERS THE MAIL ORDER DISTRICT 94 Binyan Studios is a leading Architectural 3D Renderings and Animation Studio. With Studios in New York, Sydney, Melbourne and Brisbane, their team of 90+ fully in-house artists, filmmakers and producers create bespoke, compelling images and films for the who's who of the property and architecture industry across the USA and the globe. BINYAN Binyan believes every image and film needs to tell a story and connect to the viewer's sense of self. Unified by a commitment to meticulous detail and quality, their collective STUDIOS eye for beauty and careful consideration of subtleties translates into stunning results.
Andrei Dolnikov - founder and CEO David Butterworth - creative director USA Paul Gannon - creative director animation Beki Naylor - production director USA
95 PLACEMAKERS THE MAIL ORDER DISTRICT 96 CREDITS MAY 01, 2017 SPECIAL THANKS TO:
Natalie Benesova Photography TO THE NEXT GENERATION OF Greg Fischer, LA1781, Inc. Workman and Temple Family INNOVATORS, CONNECTORS Homestead Museum Collection FOR MORE INFORMATION: AND CREATORS: Shomof Group 501 S. Spring St., Second Floor Los Angeles, CA 90013
T: 213-221-7874 THE MAIL ORDER DISTRICT F: 213-623-3811 E: [email protected] www.searsmod.com
SOUNDS A CALL TO ALL Twitter: @SearsMOD Instagram: @SearsMOD
THOSE WHO SEEK LEGAL:
The developers and their EXCEPTIONAL EXPERIENCES. agents give notice that these particulars are set out as a general outline only for the guidance of intending WE HOPE TO INSPIRE YOU purchasers or lessees and do not constitute, nor constitute TO FOLLOW YOUR DREAMS part of an offer or contract. All descriptions, dimensions, references to condition and necessary use for permission AND DELIVER ON YOUR for use in occupation and other details are given without responsibility, and any intending purchasers or UNLIMITED POTENTIAL. lessees should not rely on them as statements of fact, but must satisfy themselves by inspection or otherwise as to the correctness of each of them.
All images of the building are GODSPEED, computer generated and of indicative purposes only. All floor areas and measurements THE MAIL ORDER DISTRICT are approximate.
97 PLACEMAKERS MAKE YOUR MARK