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2015 ANNUAL REPORT to the Community East Midtown Partnership The local paper for the Upperper East SideSide 2015 ANNUAL REPORT to the Community East Midtown Partnership 875 Third Avenue, Mezzanine New York, NY 10022 212-813-0030 www.EastMidtown.org 2 Our Town - East Midtown Partnership Annual Report 2015 Dear Friends: With our new public relations team from Message from the Sunshine Sachs providing support, we Over the past year, the East are increasing the number of events we President & Chair Midtown community has undergone host and, just as importantly, getting a signifi cant change… and the East of the Board of great deal of media exposure for area Midtown Partnership, your local businesses. See our “Marketing & Directors Business Improvement District, is Business Development” section of this keeping pace with that change. report for details. Just as outdated, obsolete • The East Midtown Partnership has buildings come down and are replaced taken a leadership role on public with state-of-the-art structures, the issues of importance to this community. Partnership has stayed on the cutting Over the past year, Partnership staff edge of programming and taken an participated on a Steering Committee increasingly prominent role in the city. in connection with an East Midtown Yes, we continue to keep the streets Rezoning plan under the leadership of clean and safe, and we continue to City Council Member Dan Garodnick plant and maintain over 100 tree beds, and Manhattan Borough President and our Homeless Outreach program Gale Brewer; and we’ve also worked – now in its 13th year – continues to extensively to craft better street vending bring New York City’s most vulnerable Debra Fechter and street fair policies with City offi cials. Chair of the residents off the streets. • Finally – and importantly – we’ve Board of Directors But we are also expanding continued to work with community programs, services, and advocacy for groups and the local residential a dynamic, ever-changing community. communities on the East Side For example: and Upper East Side. They are not • In recent years we’ve added a great only essential to the vitality of our deal of new programming to promote community, they are also the consumer local businesses. You know and love base for local businesses. the events we’ve introduced in recent This 2015 Annual Report to years, including “Sounds of the Season,” the Community details some of our our holiday concert series, and “The initiatives over the past year. We Great East Midtown Challenge,” a race will continue to meet each unique through the district offering participants challenge with innovative approaches Rob Byrnes a fresh look at local businesses and in this dynamic slice of the City. President venues. Debra Fechter Rob Byrnes Chair of the Board of Directors President 2015 Our Town - East Midtown Partnership Annual Report 3 Join us for the East Midtown Partnership’s 14TH ANNUAL MEETING Thursday, December 10, 2015 8:00 AM The Friars Club 57 East 55th Street Call 212-813-0030 or visit our website for more information We Are Connected Each week the East Midtown Partnership sends out information on district sales and promotions, community events, street closures, and more. When special circumstances arise – be it the United Nations General Assembly, Restaurant Week, or holiday programs – thousands of people turn to our bulletins, website, and social media posts for accurate, up to date information. Contact us at 212-813-0030 or info@ eastmidtown.org to fi nd out how you can be connected! 4 Our Town - East Midtown Partnership Annual Report 2015 BUSINESS DEVELOPMENT AND MARKETING THE GREAT EAST Over the past year the East Midtown Partnership has continued our MIDTOWN CHALLENGE signature programming, while planning new and notable events. Also in its second year, The Great East Midtown Challenge saw 16 teams compete in an evening of fun, trivia, and interactive activities spanning the district. Challenge participants learned more about their community, met their neighbors, and had a great time. Best of all, the team registration fee helped support The Doe Fund, which has not only been our partner in keeping the streets and sidewalks SOUNDS OF THE SEASON clean since 2002, but – more importantly Last December, we rang in the holidays with two weeks of festive holiday music – has broken the cycles of addiction and programming. “East Midtown: Sounds of the Season” brought very special incarceration for thousands of men. performers to the district, where they entertained lunchtime crowds in the second This year, The Wellness Center of New year of a new annual East Midtown tradition. York team took fi rst place, with the San We hosted performances by: Carlos Hotel coming in second and Meadows Offi ce Interiors in third place. The Unforgettables Chorus Harman store, Gotham Early Music The teams from Sunshine Sachs and PS 59 Chorus from Beekman Hill Scene concerts at St. Bart’s Church, the Loews Regency Hotel were also International School PS 59 and the Sing-Along Messiah at Turtle Bay Music School. Special thanks to SL recognized for “Best Team Photograph.” Lighthouse Vocal Ensemble from the Green, Vornado Realty Trust, and Whole Filomen M. D’Agostino Greenberg Foods for donating performance space Music School and refreshments. Turtle Bay Music School Staff & Faculty Carolers As a great bonus, “Good Day New York” invited the PS 59 Chorus to join their Jia-Yi He on-air Holiday Party, giving the children Hewitt School Bell Choir an opportunity to sing for hundreds of thousands of viewers (while they wore “Sounds of the Season” also featured “Sounds of the Season”-branded tee- deejays from Plum Radio at the shirts, of course)! Passport Card Crawls Holiday Décor Our Passport card has proven popular, but we’re always Last winter, we dramatically redesigned our holiday décor, looking to spread the word throughout the local community brightening the streets during the dark, cold winter months. and beyond. That’s why this year we hosted two “Passport The new red, yellow, blue and green lighted spheres, Card Crawls,” escorting almost 20 infl uential print and designed by a special subcommittee of our Marketing electronic editors and writers to several venues for an evening Committee, helped create a festive atmosphere in East of special cocktails and fi ne dining. Those crawls paid off in Midtown. positive publicity, so we’re going to host more events in 2016. 2015 Our Town - East Midtown Partnership Annual Report 5 Mobile App: In 2014, we launched our free mobile app for Apple and Android Professional & devices, giving users instant access to Informational Sessions: our business directory, map, district Over the past year we’ve news, and more. The East Midtown hosted a wide variety of free App even allows you to present a digital public informational sessions, Passport card when you patronize with topics ranging from participating businesses! fi nancial and legal advice to updates on how businesses can prepare for the Paid Sick Days Law, featuring Department of Consumer Affairs Commissioner Julie Menin. Two especially popular sessions were held in summer, 2015. First, China expert Michael Zakkour Trick or Treat with the East Midtown spoke to almost 100 local Partnership. This fi rst time event is our fi rst businesspeople on how specifi cally targeted to hundreds of local children to maximize their appeal and young families, and will take place on Friday, Social Media: Every day, we to the Chinese consumer October 30, 2015. That afternoon and evening, update thousands of followers in a talk co-sponsored scores of East Midtown businesses will be greeting with important information on East by the Confucius Institute trick or treaters, and many will decorate for the Midtown business promotions, for Business at the SUNY event and have their staffs in costume. In addition, community events, and transit and Global Center and the we’ll provide a photo booth and face-painting at traffi c through Facebook and Twitter. Madison Avenue Business Tramway Plaza, and Whole Foods will host a fun In the past year our tweets have Improvement District. One fi l m s c r e e n i n g . had more than 150,000 impressions month later, more than 100 and our Facebook posts reached an people attended a “Meet average of 5,000 people per month. the Concierge” breakfast at Upper Story by Charlie Lunar New Year Celebration. The Partnership also shares district Palmer, where our media Tentatively scheduled for Saturday, February images on Flickr and Instagram, and partners from In and Where 6, 2016, the East Midtown Partnership plans to brings the professional community New York magazines hosted kick off the Year of the Monkey through joint together on LinkedIn. With over 5,000 a panel of hotel concierges programming with the Confucius Institute social media contacts, we’re one of who spoke about how for Business, the Madison Avenue Business the city’s most connected Business businesses could attract the Improvement District, and the Chinatown Improvement Districts. interest of their colleagues… Partnership. Watch for details! and therefore, attract Weekly e-Bulletins (and commerce from guests at Launched in April, 2013, those hotels. The Passport Card: more): Each week fi nds more people the East Midtown Passport card offers special subscribed to our popular e-Bulletins. benefi ts to over 120 area businesses. More than Our Marketing Over the past 12 months, we’re sent And More! 18,000 people – most of them from the immediate Committee meets monthly to help out more than 70 bulletins, which area, but some from across the globe – now carry design and plan new events, and promote local businesses, highlight a card in their purse or wallet. From Just Salad to is open to all who are interested benefi cial community and governmental Le Cirque, from Harman to Extraordinary, the East in the general area.
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