Amadeus e-Merchandise Web Design Management Sales & e-Commerce

Powering the websites of more than 60 airlines including their presentation layers, e-Travel, the e-Commerce division of Amadeus, has acquired signifi cant expertise in Web Design to optimise the overall online user experience in many regions. This directly translates into enhanced loyalty, word-of- mouth marketing and repeat buy behaviour. Working very closely with airlines and organising focus and usability groups, Amadeus e-Design offers an integrated, reactive merchandising solution for airlines that aim to increase consumer loyalty and optimise their revenue.

In our quest to deliver the best online experience possible at varig.com we decided to outsource our overall website design to Amadeus. Our customers have noticed signifi cant improvements in ease of use, real time availability, navigation and overall reliability.

Oswaldo P. Silva Filho General Manager Direct Sales & e-Commerce, Varig

Amadeus e-Design comes in three fl avours > Store Designer. Adopted by most Amadeus Airlines and based on CSS/xHTML technology, this managed solution allows an airline to fully customise their website and manage their look and feel and fl ow remotely.

> Web Design Services. Adopted by 10 large airlines, Amadeus offers the possibility to completely personalise their website(s) and allows seamless integration with third-party providers. This high added-value service provides tailored graphical design and e-Commerce navigation consultancy to deliver a personalised shopping solution that refl ects an airline’s brand.

> XML/Web Services. This option is offered for an airline seeking maximum fl exibility levels and willing to adopt a partial Software-as-a-Service model, which implies keeping hosting, development and maintenance of their presentation layers in-house. It is available with certifi cation and professional services.

Within years, Amadeus has developed an innovative ISO 9001:2000 compliant methodology to deliver website updates on an ongoing basis.

www.fi nnair.com - Offering a 7x7 personalised lowest fare matrix. Business benefi ts > No design costs. Amadeus e-Design empowers an airline to easily customise its e-Commerce site We decided we want to appearance in a few clicks. A localised site can be created in a matter of days with no empower our customers in associated design costs to channel more revenue from an airline’s international markets. getting all options from a single e-Travel, the e-Commerce division of Amadeus, offers versions of its e-Merchandise screen. A virtual one-click Solution in 23 languages and is available for deployment in any desired market. selection process and the only > Control and personalise your Internet shop window. Site administrators can adjust the interface and online functionality with hundreds of technology that would allow us customisable parameters. New style-sheet technology gives the airline more control to to do this was Amadeus personalise the offer to its customers. Airline website administrators now have more e-Merchandise. power to drive the user interface of the fare shop window with xHTML/CSS technology. Integration of customisable side and top UI panels now allows smooth blending of the Javier Perez-Rios engine within the airline’s website. The airline also gets more control over the booking Vice President, Iberia.com fl ow and may choose to add or remove information displays within pages and can even choose to remove complementary pages (e.g. customer profi le) without breaking the business logic. The personalisation of the store’s “look-and-feel” is possible not only with content (branding, text strings, service fee, etc) but also with visual (images within panels, calendar colour, font styles, etc). Amadeus e-Merchandise offers many possibilities in terms of customisation of look-and-feel and marketing fares online. Further differentiation can be provided through Amadeus Web Design Services to further customise the user interface with MVC (model view controller) design pattern and cookies. Integration of functional enhancements such as payment capabilities, frequent fl yer and non-air content as well as website reporting and HTTP optimisation (Javascript caching) will further help an airline to leverage its business results and competitiveness.

www.qantas.co.jp - Custom-designed store in Japanese. Amadeus e-Design really raises the bar in the aviation industry for how sales can be managed in another language in a cost effective way outside of an airlines home market.

Tom Kallstrom Vice President e-Business Development, Finnair

Product features > Off-the-shelf solution in a few weeks with no additional design costs through cascading style sheet technology.

> Calendar price visibility – Upper tabs provide end-users with best day-price for up to seven days either side of their target dates.

> Extended number of fare types sold on each flight – Every single fare is displayed, providing broader choice for end-users and potentially higher yields for the airline.

> Improved localisation and text string customisation within the shopping flow with Store Designer.

> User-centric design process – Elaborated through interactive usability tests in the US and in Europe with launch partner validation.

> Participative customer design through interactive customer reviews with 9 airlines.

> Simplified availability displays with all decision elements available on one single page thereby allowing consumers to understand how variables (date, flight time, and fare rules) affect price so they can select the best option for them.

> Full description of the reservation including baggage information, meal information and check-in requirements that can be removed at will.

> Simplified information display with dynamic fields that appear once users select their preference.

Adopted by the following customers: Air Canada, Air France, bmi, Croatia Airlines, Finnair, Iberia, Icelandair, Luxair, Lufthansa, Qantas, Varig and Wideroe. January 2006 echnology avel T Tr echnology avel T Tr

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