Economic Growth, Stability, and Development Kyle Gerard Nadeau Worcester Polytechnic Institute
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Abercrombie & Fitch Case Study
The Influence of Sexualized Advertising on Consumer Behavior: Abercrombie & Fitch Case Study Dissertation by Elena Theresa Rainer Student Number: 152114108 Thesis written under the supervision of Pedro Celeste Dissertation submitted in partial fulfillment of the requirements for the degree of MSc in Management at CATÓLICA-LISBON School of Business & Economics May 2016 1.! Abstract Dissertation title: The Influence of Sexualized Advertising on Consumer Behavior: Abercrombie & Fitch Case Study Author: Elena Theresa Rainer Abercrombie and Fitch (A&F) is an American apparel company which since many years is known for its offensive sexual advertising. Its target group moves between kids (seven to14 years), teens (14 to 18 years) and college students (18-27 years), respectively to its three brands abercrombie, Hollister Co. and Abercrombie & Fitch. The key driver of A&F’s targeting strategy for a long time was to advertise to cool, attractive teens. For A&F this included portraying semi-nude teen-models, barely showing the company’s products, posing in a sexual way. This should symbolize the easy and playful way of living when being a popular teenager. For years this strategy worked and A&F was the most successful company in the apparel industry. But things changed in 2003 and sales went down due to several complaints by consumers about the company’s ethical incorrectness and its offensive advertising. Therefore, in 2015 A&F was forced to change its overall communication strategy. This dissertation provides an overview of sexualized marketing and touches other important marketing topics in a Literature Review. A Case Study based on A&F analyzes these practices in order to classify the company’s brand perception among consumers. -
The Rise and Fall — and Rise Again — of Abercrombie & Fitch
The rise and fall — and rise again — of Abercrombie & Fitch Matthew Wilson, Business Insider US March 26, 2020 • Founded as a store for outdoor gear, Abercrombie & Fitch Co. pivoted into fashion apparel during the 1900s. • Under former CEO Mike Jeffries, the brand was modernized and became popular with teens in the 1990s and early 2000s. • Controversies and lawsuits soured public opinion, and the company’s sales declined. • In recent years, the company has rebranded itself and has seen its sales turn around. Abercrombie & Fitch Co. has seen many evolutions over its history, starting as an outdoors and hunting store before transforming into the cultural clothing mecca for teens in the 1990s and early 2000s. Changing public interest as well as controversy and lawsuits in the 2000s and 2010s turned customers away from the once popular clothing line. But it has attempted a comeback in recent years with a more mature and conscientious re-imaging, and in turn, it has seen sales increase again. Here’s how the company rose to fame, almost lost it all, and is now poised for a comeback. Abercrombie Co. was founded in 1892 as an outdoor retailer that sold fishing and hunting gear. Founded by David T. Abercrombie, the store sold outdoors equipment in New York City. Ezra Fitch, a lawyer, purchased a large share of the company and was named co- founder in 1904, and the company became Abercrombie & Fitch. By 1910, David Abercrombie had left, and the company had opened a large department store. New York City in the 1940s. The 12-story department store on Madison Avenue sold both men’s and women’s clothing, in addition to having a shooting range and golf school. -
Abercrombie & Fitch
Abercrombie & Fitch - Wikipedia, the free encyclopedia http://en.wikipedia.org/wiki/Abercrombie_&_Fitch Your continued donations keep Wikipedia running! Abercrombie & Fitch From Wikipedia, the free encyclopedia Abercrombie & Fitch (IPA: /'æbɝkrɒmbiː ænd 'fɪtʃ/) (NYSE: ANF Abercrombie & Fitch Co. brand (http://www.nyse.com/about/listed/anf.html) ) (A&F) is an American clothing retailer. Marketed as a lifestyle brand, the company encompasses five brands: the namesake flagship brand Abercrombie & Fitch, abercrombie kids, Hollister Co., RUEHL No.925, and Gilly Hicks. Stores operate in the United States, Canada, and England. Competitor Type Public (NYSE: ANF brands include Gap, American Eagle Outfitters, Aéropostale, Buckle, Urban Outfitters, (http://www.nyse.com/about/listed/anf.html) ) and Rugby Ralph Lauren.[6] Establishment June 4, 1892[1] Headquarters Home office: New Albany, Ohio, United Founded in 1892 by David T. Abercrombie, A&F had been an outfitter of sporting and States excursion goods. It struggled financially from the late 1960s until it was purchased by International office: Milan, Italy[2][3] The Limited in 1988 and repositioned, under the management of Michael S. Jeffries Key people David Abercrombie, Founder (current Chairman & CEO), as the "Casual Luxury" lifestyle brand in present day.[7] Ezra Fitch, Co-Founder Michael S. Jeffries, Chairman & CEO Prominent figures who patronized the company in its excursion goods days include Industry Retail Teddy Roosevelt,[8] Amelia Earhart,[8][9] John French Sloan,[10] Greta Garbo,[8] Apparel type Katharine Hepburn,[8] Clark Gable,[8] Cole Porter,[8] John Steinbeck,[11] Ernest Initials A&F / ANF / AF Hemingway (who is said to have bought the gun he used to commit suicide at Logo Moose Abercrombie & Fitch Co.),[12] John F. -
A Case History of American Teen Retailer Abercrombie and Fitch with Strategies to Re-Engage with the Millennial Consumer
Revitalising a failing brand: A case history of American teen retailer Abercrombie and Fitch with strategies to re-engage with the millennial consumer. 1 CONTENTS Part one: Abercrombie and Fitch Part Two: Marketing Plan Appendix Audit Appendix 1: Millennial analysis Executive Summary (3) Vision and Mission (37) Appendix 2: Additional social trend Brand Profile (5) Brief introduction to Fitch (38) Appendix 3: Site Selection Internal Analysis: SMART Objectives (40) Appendix 4: A&F Financials Brand Identity (8) Key strategies (41-42) Appendix 5-5a: Competitor profiling The Consumer (10-11) Segmentation (45) Appendix 6: Pen Portraits Financials (12) Targeting - New consumer (46-48) Appendix 7-7c: Elemental Macro trend Marketing Mix: Re-Positioning (49-50) Appendix 8: Concept store floor plan Product and Price (14-16) New Brand Identity (50-51) Appendix 9: Chelsea Girl to River Island case study Place (17-20) Fitch Marketing Mix: Appendix 10: Burberry case study Promotion (21-23) Place (54-61) Appendix 11 Press Release External Analysis: Product (62-67) Appendix 12: Retailers using art and culture to drive footfall Competitor analysis (24-25) Promotion (68-83) Appendix 13: Future recommendations PESTLE analysis (26-28) Implementation and Control (84-87) SWOT analysis (30-31) Financials (88) Bibliography Ansoffs Matrix (32) Contingency Planning/Risk Assessment (89-90) Images Strategic options (33-34) Conclusion (91) Fig 1: Own Image 2 EXECUTIVE SUMMARY The arrival of the digital revolution, the unavoidable volatility of the economic environment and the rise of globalisation has meant that all fashion brands have faced a significant challenge in terms of acquiring and retaining a loyal customer base. -
Marketing Experiencial
MARKETING EXPERIENCIAL ESTUDIO DE INVERSIÓN EN COMUNICACIÓN DIGITAL www.marketingmasventas.es Autor: ALFARO GARCÍA, Elena título: Abercrombie&Fitch y el retail entertainment locAlizAdor EN El BuScADOR WEB: DT0000182537 DescriptorES: • Marketing experiencial • Satisfacción de clientes • Creación de valor Resumen: Abercrombie, Apple, Armani, Starbucks… ¿Quién duda de su éxito? ¿Cómo logran vincular emocionalmente a sus clientes y hacerles sentir parte de algo especial? Asistimos a una verdadera revolución en el punto de venta, que tiene que ver con la locura por la captura de tráfico. Esta a su vez está relacionada con la disciplina del “Cus- tomer Experience Management” en el entorno de consumo y en concreto en el espacio de la venta por antonomasia. Abercrombie & Fitch fue de las primeras marcas de moda en eli- minar los escaparates de su tiendas, algo impensable hace unos años, y en poner modelos de carne y hueso en su interior, a parte de una música y un entorno discotequero que te invita a vivir una experiencia al abrir sus puertas. Hay verdaderas colas para entrar en ellas en Estados Unidos y en Europa. El fenómeno retail entertainment llega con fuerza haciendo del punto de venta algo que va más allá de lo que hemos conocido hasta ahora. El primer objetivo es captar tráfico y, más a largo plazo, generar ingresos adicionales por metro cuadrado. 08 www.marketingmasventas.es Abercrombie & Fitch y el retail entertainment Esta compañía ha hecho de sus puntos de venta algo que va más allá del mero local de comercio de productos: los ha convertido en “espacios” donde el público vive una experiencia especial. -
Feasibility Study Dutch Store Abercrombie & Fitch
Feasibility study on Dutch Abercrombie & Fitch store Annick Oosterlee, 20061756, BM 4 Mr. L.J. Harris 15 June 2010 The Hague School of European Studies The Hague University of Professional Education Feasibility study on Dutch Abercrombie & Fitch store Annick Oosterlee Executive Summary Abercrombie & Fitch is part of Abercrombie & Fitch Co., an upscale American fashion retailer that currently operates under four different brands. With over 350 store locations in the USA, the Abercrombie & Fitch brand is close to reaching market saturation in its home country and is therefore looking for other markets to conquer. Abercrombie & Fitch Co. has been considering European expansion since the early 2000s and finally opened its first European flagship store in 2007 in London. The research done for this thesis navigates towards a conclusion in which the following research question will be answered: Is it feasible for Abercrombie & Fitch Co. to open an Abercrombie & Fitch flagship store in the Netherlands? In order to answer this question, several important aspects need to be taken into account. The outcomes are presented in this report. The internal analysis focuses on the strengths and weaknesses of both Abercrombie & Fitch Co. as well as the Abercrombie & Fitch brand. Abercrombie & Fitch Co. currently operates under four different brands, namely: Abercrombie & Fitch, Hollister, Abercrombie and Gilly Hicks. Out of these four brands, Abercrombie & Fitch is the most popular among Dutch consumers. The brand‟s attractive website and its unparalleled marketing tactics have made the brand popular even though it is not currently for sale in the Netherlands. The company is known for its quality and could make use of the existing distribution center that is located in Roosendaal. -
Reputación En Tiempos De Ong Y Redes Sociales. El Escándalo De Abercrombie & Fitch
Facultad de Ciencias Económicas y Empresariales - ICADE REPUTACIÓN EN TIEMPOS DE ONG Y REDES SOCIALES. EL ESCÁNDALO DE ABERCROMBIE & FITCH. Autor: Elena Casas del Pozo Director: Raúl González Fabre MADRID | abril 2020 Resumen: Este trabajo de investigación analiza la crisis reputacional que atravesó Abercrombie & Fitch en 2013, tras la publicación de la entrevista que realizó la revista Salon al CEO de la compañía en 2006. Dada la repercusión mediática y el impacto tanto en la imagen como en los resultados de la compañía que esta crisis provocó, nos hemos servido de este caso real para identificar los errores y los aciertos, y proponer mejores prácticas que ayuden a otras empresas a afrontar situaciones de crisis similares. Abstract: This research paper analyzes the reputational crisis Abercrombie & Fitch went through in 2013, as a consequence of the interview published by the digital magazine Salon in 2006. Given the social repercussion and the impact of this crisis in the company’s image and profitability, we exposed this case to identify the errors and achievements and propose best practices that may help other companies face similar crises. Palabras clave: Abercrombie & Fitch; gestión de crisis; crisis reputacional; redes sociales; ONG; mejores prácticas. Keywords: Abercrombie & Fitch; crisis management; reputational crisis; social media; NGO; best practices. II Índice 1. Introducción ................................................................................................................... 1 1.1. Objetivos ................................................................................................................ -
The Columbus Fashion Story —A Historical Retrospective Celebrating the City’S Bicentennial, 1812–2012
The Columbus Fashion Story —a historical retrospective celebrating the city’s bicentennial, 1812–2012 Published in conjunction with the exhibition The Columbus Fashion Story, September 5–December 7, 2012, in the Gladys Keller Snowden Galleries, Geraldine Schottenstein Wing of Campbell Hall at The Ohio State University. COLUMBus FASHION FOUNDATIONS: Dressmakers, Tailors, Manufacturers, and Merchants olumbus began as a town on the edge of the frontier in 1812 and for all intents and purposes was considered rural for the first 50 years of its existence. It was only after the U.S. Civil War, 1861-64, that the United States experienced tremendous growth and rapid industrializa- tion, Columbus included. By the 1890s, Columbus’ population had almost quadrupled. Improvements in communication and rail transportation created Ca national marketplace that could be fed not only by agricultural products, but by the factory-produced goods made in the city. Columbus was the nation’s buggy and shoe capital and, with its central location within the United States, had the advantage of being a prime distribution center for those goods. Clothing throughout most of the 19th century was predominantly custom made—not bought already made and available in multiple sizes on racks in a clothing store. Male tailors made men’s and boy’s apparel, which was purchased from a “merchant” tailor, a “gents’ furnishings” shop, or a “clothier.” Female dressmakers and milliners created gowns and hats for ladies and girls. Dry goods establishments sold the fabrics, trims, and buttons necessary to create the clothing, and, later in the century, also sold the ready-made clothing that was becoming more and more prevalent. -
Jens Jensen, a Designer Who’S Love of the Midwestern Landscape Inspired Him to Enhance and Preserve “Native” Landscapes Throughout His Lifelong Career
ABERCROMBIE & FITCH CORPORATE RETREAT: DIDACTIC EXPERIENCES IN THE NATIVE MIDWESTERN LANDSCAPE NICHOLAS A. SMITH LA 404 5TH YEAR COMPREHENSIVE PROJECT DEPARTMENT OF LANDSCAPE ARCHITECTURE COLLEGE OF ARCHITECTURE & PLANNING BALL STATE UNIVERSITY PROFESSORS: ANNE HOOVER & RON SPANGLER ADVISOR: CHRIS MARLOW i. ACKNOWLEDGEMENTS: I would like to thank Professor Anne Hoover and Professor Ron Spangler for all of their expertise, advise, and enthusiasm that kept me on track throughout the semester. I would like to thank my comprehensive project advisor, Professor Chris Marlow, for his lasting guidance, motivation, and support which proved to be insightful and encouraging. I would like to thank my family, friends, and classmates for their ongoing support throughout my college experience. This project is dedicated to the one that drives me to succeed, motivates me to excel, and ultimately makes me a better person. Thank you Allison! ii. TABLE OF CONTENTS: Title Page . i. Acknowledgements . ii. Table of Contents . iii. List of Figures and Maps . iv. - v. Abstract . 1 - 2 Introduction . 3 - 6 Problem Definition . 6 Assumptions . 7 Literature Review Narrative . 8 - 12 Site Setting/Site Context/ Description of Site . 13 - 15 Project Requirements . 16 - 21 Project Goals and Objectives. 16 Site Issues . 17 Client . 18 User . 18 Assumptions . 19 Limitations . 20 Program Requirements . 21 - 25 Design Process . 26 - 42 Site Map . 27 Inventory . .. 28 - 38 Analysis (Opportunities/Constraints, etc. 39 - 40 Concept A . 41 Concept B . 42 Master Plan . 43 - 44 Area Study Details & Perspectives . 45 - 62 Conclusion (Summary) . 63 Bibliography . 64 – 66 Appendix . 67 iii. LIST OF FIGURES & MAPS: Figure 1 – 1930’s catalog image . 3 Figure 2 – The original Abercrombie waterfront shop . -
Leveraged Buyout Case Study of Abercrombie & Fitch
Leveraged Buyout Case Study of Abercrombie & Fitch An evaluation of Abercrombie & Fitch’s potential as a LBO target, seen from a Private Equity funds perspective MASTER’S THESIS Authors: Supervisor: Martin Larsen Oskar Peter Bardh Cand.Merc. Applied Economics & Finance Standard Pages: 117 Kasper Flemming Rasmussen Cand.Merc Finance & Strategic Management Characters: 270.549 Date: 15/05-2017 Bardh & Rasmussen Master’s Thesis 2017 Executive summary The low interest rate environment in today’s market has fueled the amount of investments related to private equity, as general partners have developed their ability to identify good companies with large opportunities for value creation. In addition, PE funds have after the financial crisis, to a much larger extent, been applying a more strategy driven approach to create such value. A company representing such opportunity, is the once so popular American teen retailer Abercrombie and Fitch (A&F). The purpose of this thesis has thus been to evaluate A&F as a potential target, by applying the LBO model and determine if such buyout could result in an acceptable return from a PE firm’s perspective. After a thorough analysis of both A&F and its environment and through the implementation of different strategic initiatives, we have concluded that A&F, as a LBO target, would provide a satisfactory return, from a PE funds perspective, if the investment where to be exited within four to eight years. Key Words Abercrombie & Fitch; Leveraged Buyout; Private Equity 1 Bardh & Rasmussen Master’s Thesis 2017 -
Siren Call PARIS — Valentino’S Collections Are Nothing If Not Rich-Looking, and His Fall Couture Looks Were True to Form
PERRY ELLIS TRUCE/2 CALVIN’S HOUSE PARTY/8-9 Global Edition WWDWomen’s Wear Daily • The Retailers’TUESDAY Daily Newspaper • July 13, 2004 • $2.00 Ready-to-Wear/Textiles Siren Call PARIS — Valentino’s collections are nothing if not rich-looking, and his fall couture looks were true to form. Their opulence, in fact, reflected an unabashed delight in luxury that was utterly appealing, especially in these trying times. Arresting evening looks are always a mainstay of the couture, and fur, frills and crystal tassels punctuated many of Valentino’s dramatic gowns this season. Here, his racy fur and lamé-detailed siren dress. For more of Paris’ night beauties, see pages 6 and 7. A&F’s Makeover Mode: Chain’s New Concept May Chase Older Crowd By David Moin NEW YORK — Abercrombie & Fitch has remade its catalogue. Now it wants to remake its audience. Beginning next month, A&F launches a new chain to start chasing another crowd, a customer that has maybe shopped A&F for years but has grown up, graduated from college, seeks more sophisticated styles and may be turned off by the A&F brand after years of loyalty. The first four test stores of the start-up chain, dubbed internally Concept Four, will be launched in different parts of the country to measure reaction from a cross See A&F, Page20 PHOTO BY GIOVANNI GIANNONI GIOVANNI PHOTO BY 2 WWD/GLOBAL, JULY 2004 WWW.WWD.COM WWDTUESDAY Perry Ellis Acts to Retain Robinson Ready-to-Wear/Textiles By Eric Wilson wear, could tread into the terri- FASHION tory of Public Clothing, its Great evening looks have always played an important role in haute couture, NEW YORK — Perry Ellis Inter- women’s sportswear licensee 6 and the highly focused fall collections were no exception.