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FO N CHELSEA FOUNDATION REVIEW 2010/11 SEASON UNDATIO CONTENTS 04 Executive Summary 20 Player Engagement First year for the Chelsea Foundation is a great success Topping the poll for good work once again 06 Community Development 22 Supporting the Armed Forces Engaging with people and enhancing lives Tickets for Troops and Poppy Appeal fundraisers 12 Sport Development 24 Tackling Discrimination Providing coaching and programmes the Chelsea way Promoting tolerance and inclusion 16 Charities 30 Promoting Healthy Living Using our resources to help good causes at home and abroad Educating youngsters on fitness and nutrition 18 Disability Offering encouragement through Football and Paralympic sports FOREWORD • BRUCE BUCK FOREWORD • BRUCE BUCK OUR FOUNDATION IS MAKING A DIFFERENCE Restructuring the manner in which the club conducts its charity endeavours by establishing the Chelsea Foundation has proved to be an unparallelled success The first year of the Chelsea biggest programmes in the game, but the Blue Pitches were constructed Foundation was undoubtedly a I believe it is the range and breadth of to become hubs for our wider work success. Alongside my fellow trustees, our initiatives that sets us apart from within the community. They will we have overseen what is, in my the crowd. ensure that young people not only get opinion, the most comprehensive The Foundation has taken on a wonderful introduction to the sport community and charity programme board all of the community, charity, but that they are also educated in the in sport. environmental, educational and wider Chelsea way. The underlying principle behind the Corporate Social Responsibility (CSR) We want to create a lasting legacy, Foundation’s success has been our programme originally undertaken by not just fly in and fly out. The beloved game underpinning every the club and brought them under one Foundation and our unique way area of work we undertake – from overarching organisation. of working are key to making this coaching to health, education and The Foundation’s work is at the happen. social inclusion. forefront of Chelsea’s international At home, our groundbreaking work Over the course of the 2010/11 and domestic strategy underlined by continues – our Asian Star initiative season, 850,000 predominantly young the Here to Play, Here to Stay tour to has identified a host of potential people took part in our activities. Asia in the summer of 2011. young stars of the future. Five former Turnover alone make us one of the In each of the countries we visited, winners have now joined professional Academies and we hope many more players from Asian communities have been inspired through the programme to play the game at the highest levels. In conjunction with the Premier League, the season also saw a new education initiative launched using football and the draw of Chelsea to help bring life to English, maths and IT for pupils in London and Surrey who thrived outside of the traditional classroom-based lessons. As a club, Chelsea’s investment in CSR, including the work of the Foundation, topped the £7,000,000 mark in the season. That is something of which everyone at the Foundation, football club and our fans around the world should be immensely proud of. Trustees of the Chelsea Foundation and Carlo Ancelotti during the launch of the organisation at Cobham in July 2010 04 CHELSEA FOUNDATION REVIEW 2010/11 SEASON CHELSEA FOUNDATION REVIEW 2010/11 SEASON 05 COMMUNITY DEVELOPMENT COMMUNITY DEVELOPMENT Kickz helps children to develop their potential It was another successful year for the Kickz programme which continued to run in four London boroughs. The programme’s vision is to build safer, stronger, more respectful communities by developing the potential in young people. That means getting to youngsters who have previously proven difficult to reach and guiding them to a range of healthy and constructive activities. During the 2010/11 season, the project helped prevent anti-social behaviour and criminal activity in the target communities and created positive relationships between the participants and police. It also provided opportunities for young people to volunteer and become positive role models for younger members of their community. children’s maths skills. eight Mini-Kickz children were MINI-KICKZ There was also an activity which chosen to go to the annual Bridge helped participants create a poster Kids Christmas Party at Stamford Our Mini-Kickz project to reflect their idea of respect, Bridge as a reward for their used the power of football although the most prominent and good sportsmanship, exceptional through coaching sessions and important workshop was Beat behaviour and good attendance. workshops to inspire learning, Bullying. There, the lucky participants met help motivate and strengthen The aim of this was to build Chelsea players, getting pictures community cohesion for younger awareness of bullying, whether with their footballing idols as well people. as a witness, victim or the bully as autographs. Working with youth services themselves. The objective was from the Kensington and Chelsea, to make young people aware of “It was a really great Christmas the project targeted young people potential bullying situations and present, I got autographs from my aged between seven and 12 from how to deal with them. favourite players!” disadvantaged backgrounds who Another highlight of the year Nine-year-old Reece Grandersen are at risk of being drawn towards was hosting a football tournament EVERY LIFE MATTERS DVD anti-social behaviour. against Norwich City, who were This DVD was created by participants from art-based projects with participants from More than 140 participants took the only other club delivering the “When we did the Beat Bullying the Wandsworth Kickz programme, who Wandsworth schemes and the sessions workshop, it really made me think part in the Mini-Kickz project Mini-Kickz project. acted in the film, to make young people gave local youngsters the chance to design about my behaviour and how to during 2010/11, with a slight Following some keenly-contested aware of the dangers of knife crime. a slogan to combat knife and gun crime. improve it. I also wanted to make increase in female participation. games, the day culminated with Advice came from the Metropolitan The film was played around schools Workshops delivered included young players visiting Stamford sure that I didn’t miss out on any Police and Wandsworth Council for the within Wandsworth as well as at Kickz Healthy Eating programmes, which Bridge for a stadium tour. tournaments!” production. and Positive Futures programmes in the utilised football to improve young To cap off an exciting year, 11-year-old Bilal Bihi The Chelsea Foundation also delivered borough. 06 CHELSEA FOUNDATION REVIEW 2010/11 SEASON CHELSEA FOUNDATION REVIEW 2010/11 SEASON 07 COMMUNITY DEVELOPMENT COMMUNITY DEVELOPMENT PRINCE’S TRUST POSITIVE FUTURES IMAGINE YOUR GOALS The Chelsea Foundation projects which benefited the local the chance of a question and answer Positive Futures, a national who took part in the initiative. Young supported the Prince’s Trust, the community. session with Paulo Ferreira on all youth crime prevention people were given the chance to This pilot project – funded and supported by the Premier League, UK’s leading youth charity which aims The Chelsea Foundation supported things football. programme funded by the Home develop the skills needed to get on a Sport Relief and Time To Change – to help young people to overcome South Thames College by helping “It was a pleasure to meet them,” Office, is aimed at supporting 10 to positive career path and take on roles had two key elements. barriers in their life. 34 young people across two teams said the defender. “A couple of 19-year-olds and helping them avoid as active and responsible citizens. The first was to provide an The charity helps those between the questions really put me on the being drawn into crime, drugs and Managed by young people’s between September 2010 and January opportunity for young people alcohol misuse. charity Catch22 nationally, the the ages of 13 and 30 realise their full 2011. We provided support for a spot – some of them should think suffering from mental illness to come During the 2010/11 season, the potential and improves lives through work-based tour of Stamford Bridge about becoming journalists! programme was delivered through together and take part in positive Chelsea Foundation engaged with practical support, including training, along with educational healthy eating “The kids have really turned their 91 projects in deprived communities football activities which were mentoring and financial assistance. workshops and sport and exercise lives around and shown the kind of 315 youngsters from Wandsworth in England and Wales. overseen by Chelsea Foundation Chelsea provided support for sessions. determination that will help them in coaches who had received mental South Thames College, who deliver On top of that, the Chelsea the future, they’re a real inspiration.” health and awareness training. the Trust’s Team programme in Foundation donated signed Also, with the support of the The second was to raise awareness the Wandsworth area. This was a memorabilia to help raise funds for Chelsea Foundation, Team raised of the Time To Change campaign 12-week personal development community projects undertaken by more than £350 towards their which aims to end the stigma initiative enabling 16 to 25-year-olds Team, match tickets and space in Community Team Challenge, attached to mental illness and the to learn new skills and gain national the club’s matchday programme working with the Chelsea Pensioners discrimination faced by those who qualifications. to provide information on Team’s and Wandsworth Young Carers. suffer from it. The course included individual courses. The Team organised a range of fun Participants were referred to the work placements, a residential week In March 2011, 18 young people activities, including quizzes, art and Imagine Your Goals sessions by Mind, a mental health charity which and a number of challenging team from the January Team were given craft sessions and bingo.

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