Capgemini and Pegasystems: Delivering Business Value Through Partnership Continuous Process Improvement to Drive Sustainable Results
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Capgemini and Pegasystems: Delivering Business Value through Partnership Continuous process improvement to drive sustainable results Our partnership combines For organisations to thrive rather than achieve success quickly. Small, simple “Capgemini’s consulting just survive, they need to stay on top steps make it possible to ‘try and buy’. and industry strengths with of the social, technological, economic, It is by starting with smaller projects Pegasystems market-leading environmental and political changes before committing to major ones technology, unlocking business in the business landscape. They that we are able to mitigate risk and value for our customers through need to not only be able to identify manage stakeholders’ expectations. process flexibility, agility and threats and opportunities, but also innovation. respond appropriately. Organisations The Capgemini and need to consider how to make their Pegasystems partnership ” business more adaptive to change, Paul Nannetti responsive, efficient and effective. One Capgemini works in partnership Vice-President, Head Global Service Lines and Portfolio of the management disciplines that with market-leading software can support organisational change, vendor Pegasystems, a recognised creating benefits that enable rapid BPM industry leader, and a premier response to the challenges is Business provider of Customer Relationship Process Management (BPM). Management (CRM) solutions. The company forms a core part BPM as a management science, of our client engagement model, working with BPM Technology and we leverage Pegasystems’ (BPMT), can support the improvement patented technology which enables and optimisation of organisations’ organisations to realize rapid and business processes – extending to significant business returns by directly process automation, applications capturing business objectives into fully development and integration, as automated processes and eliminating well as the testing and maintenance manual programming. Pegasystems of organisation processes to ensure enables clients to quickly adapt to continuous improvements. changing business conditions in order to outperform the competition. Capgemini’s end-to-end BPM Together, we have helped some of the approach treats processes as assets, world’s largest companies achieve new and we combine deep domain levels of agility, enhanced customer knowledge with process improvement loyalty, improved productivity, and expertise, change management skills generate new business. and specialised IT capabilities on leading BPM Technologies. With this The partnership between Capgemini unique formula, we help to improve and Pega has been building our clients’ enterprise value and momentum since 2005, and we business performance. are both committed to building a highly successful, long-term and We work with our clients to strategic relationship. Some of the key understand their situation, their milestones in our relationship include: business challenges, and what they want to accomplish. Through flexible The Capgemini Pega Centre of entry points and routes into BPM, we Excellence (CoE) combined with are able to initiate projects that release our global delivery model called value rapidly. We do this by linking Rightshore® leverages our Pega the improvement of core processes BPM expertise where it is needed to business needs, identifying the most quick wins and initiating projects that The joint development of a number of reusable Pega 2 BPM the way we do it accelerators that address common complex environments Capgemini has a deep business process issues. Examples Together, Capgemini and Pega understanding of Pega’s leading SM “ are Capgemini BizLender 360 have designed, developed and BPM technology and has a long for Commercial Lending and implemented award winning heritage of delivering projects, Social Insight into Action solutions. The Pega solution we making sure customers really Capgemini and Pega have implemented at a client in the get the value they need to drive worked together with world-class insurance sector won the 2010 their organisations forward. organisations across all sectors, INNovators award from the from Financial Services to Public Insurance Network News, The ” Sector, to implement solutions Insurance Technology award and Alan Trefler that provide customer benefit and the 2011 Model Insurer of the Founder & CEO, Pegasystems business value, often in highly Year award from CELENT. Capgemini BizLender360SM Capgemini BizLender360SM, offered in partnership with Pegasystems, helps business lenders achieve straight through processing for loan origination, driving major operational efficiency gains, better risk management and reporting, and superior customer service. Key benefits which clients can achieve with Capgemini BizLender 360SM are: • Reduce time to market by up to 30% • Integrate risk management and pricing interface • Easy exception management through systematic integration of credit policy • Increase transparency and compliance for regulators through integrated audit trail • Ability to view and analyze status of deals and research prior deals with process dashboards. SM Figure 1: Capgemini Bizlender360 Framework Customer Loan Officer (Sales) Lead Generation System / CRM Tool Financial Enterprise Content Spread system Management Commercial Lending Origination Integrated Workflow Due Prospects Closing Post Closing Reporting & Pipeline Underwriting Approval Diligence Workow UCC (Uniform Reporting Commerical Code) Check Underwriting Governance Loan Operations Risk Management Core Loan Servicing System 3 Our clients look to Capgemini to Social Insight into Action bring them innovative solutions “ with measurable Return on Developed in partnership with Pegasystems and Attensity, Social Insight into Investment (ROI) for their Action connects social media analytics with structured information, case business issues. Pegasystems management and business process management. Social Insight into Action has played a significant role allows your organisation to turn social insights into action by addressing root in many of our major global causes and changing business rules in near real-time across channels. This projects and has helped deliver gives your organisation the ability not just to hear what your customers and high value with rapid and competitors are saying, but to listen, analyze and respond in a fast, efficient measurable ROI. ” and scalable manner so that you can deal with both opportunities and threats. Bob Scott Leader, Capgemini BPM Global Service Line Figure 2: Social Insight into Action – Overview of the solution Turning social insight into action: When social CRM meets business process management Need for change Required Response Why Capgemini Customers are creating terabytes of data By using Social Insight into Action, XYZ and ANALYZE what people are saying about ...then RESPOND by turning this social about organisations every day. Let´s take a Corporation can continually LISTEN to... them and their competitors, and filter out the insight into real action across their existing sample of what XYZ Corporation customers noise... enterprise systems and processes. have recently said, for example... Social Insight Into Action: When Social CRM meets Business Process Management Scenario 1 Customer Interaction Vision “Hi Jane, On behalf of XYZ Corp. we are sorry to hear of your experi- ence. Please be advised Scenario 1 this matter is being “I ordered a phone investigated” three weeks ago and it still hasn´t Scenario 2 arrived!” – Jane“ Level 2 @Celebrity Tweeter – Filter 1 Case “We’re delighted you’ve purchased a Community Management new Smartphone and would love to hear Scenario 2 Filter 3 your feedback! We’ve released a user Opportunities Level 1 guide on the app store for you.” “Can´t wait to get Text Analytics Reactive home to my Response @General Forum Tweeter – Smartphone... it´s Level 3 “Smartphone company is pleased to offer just like my pet dog” Filter 2 Threats Business all Celebrity fans a 5% discount with - Celebrity Tweeter Social Media Process Smartphone orders by end of this month.” Monitoring Management Scenario 3 Scenario 3 Manufacturer creates a “It loses signal team comprising product really easily” marketing, product engineering and legal to investigate reception issue “The reception is intermittent” Launch outbound marketing campaign to offer customers “The reception a solution is sometimes very poor” Cross-Selling Business Rules Customer Insight Command Centre changed to offer free solution product with all purchases 4 BPM the way we do it How our partnership benefits Capgemini BPM/Pega our clients capabilities Capgemini and Pega have delivered Currently our BPM expertise consists benefits to our customers in two key of 5,100 consultants providing areas: consulting or technology services. Approximately 3,400 are business 1. Cost reduction/efficiency gains to process consultants with vertical lower the costs of running, chan- industry process expertise, another ging and executing processes: 650 are skilled change management experts, 450 are business process In public sector, a win back time architects and 600 are specialists of 70 minutes per case on case in Pega PRPC and frameworks. management Capgemini also has a large expertise Within the insurance sector, we in SOA implementation, Enterprise reduced damage claims by up Application Integration and regular to 33% when implementing a software development in multiple new front office solution for the languages. Our BPM consultants