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Cover 26/8/10 2:35 pm Page 1 SERVING THE SPORTS TRADE IN THE UK AND ROI Sports £3.50 SEPTEMBER 2010 Insight THE OFFICIAL PUBLICATION OF THE FEDERATION OF SPORTS AND PLAY ASSOCIATIONS Shock Absorber, celebratingyears 15 of providing expert breast support to active women INSIDE THIS ISSUEwww.shockabsorber.co.uk TURN TO PAGE 38 E-TAILING MY SPORTING LIFE... POWER UP YOUR PROFITS IN SEASON EXPERT ADVICE ON EFFECTIVE RICKY CHANDLER, JOINT HOW TO BOOST THE VALUE FOCUS ON DARTS, SEARCH ENGINE OPTIMISATION MANAGING DIRECTOR OF STAG OF A SINGLE SALE RUGBY AND FOOTBALL NEED SPORTS RETAIL LOGISTICS? IT’S GAME ON WITH PIC & PAC! Looking for a logistics specialist to handle high volume order processing, pre-retail, UK Import Services leads the way in sports and European distribution? Here in Southampton close to the container port, PIC & PAC retail distribution. Please contact: are on-hand, night and day to pick what you need, scan it and pack for despatch. Mike Thomas, Client Services Director: PIC & PAC are part of Import Services’ reliable team; linked to our state-of-the-art online monitoring system. This means you can track your orders to successful delivery 24:7, 01489 799500 safe in the knowledge PIC & PAC work at an industry leading level of accuracy. So if you manufacture or distribute sports products for retail and your customers’ order a hundred golf clubs or even a single riding hat, you definitely need PIC & PAC! www.importservices.co.uk 14589 PnP Sports Outdoor ad.indd 1 06/10/2009 14:36 Vivo ad:Layout 1 25/8/10 10:49 Page 1 Webb Ellis ad:Layout 1 27/8/10 09:20 Page 1 Arena:Layout 1 25/8/10 10:51 Page 1 Contents 26/8/10 2:24 pm Page 2 IN THIS ISSUE Contents 09.10 E-CATALOGUES & BROCHURES To view the latest trade e-catalogues ABC Certification SportsInsight and brochures, working with visit www.sports- Sports Insight has a current ABC insight.co.uk. certified circulation of 5,503 (audit period July 1, 2009-June 30, 2010). The Audit Bureau of ONLINE COMPETITIONS Circulations (ABC) is an independent audit watchdog For more details on the latest Sports Insight that verifies magazines’ circulation figures, providing online competition visit www.sports- accurate and comparable data for advertisers. insight.co.uk and click on the competition tab ABC Certification demonstrates a media owner’s for your chance to win. integrity, in their willingness to be audited and to conform to industry standards. WEEKLY E-NEWSLETTER Are you missing out on the latest industry news? Then subscribe to the FREE COVER STORIES 66 UNDER THE COUNTER Sports Insight newsletter. Simply go to A sideways look at the world www.sports- 30 POWER UP YOUR PROFITS of independent retailing insight.co.uk and How to boost the value of a single sale click on the newsletter tab. 34 MY SPORTING LIFE… IN SEASON Ricky Chandler, joint managing director of STAG 40 DARTS WWW.SPORTS-INSIGHT.CO.UK 48 RUGBY 60 E-TAILING 54 FOOTBALL Expert advice on effective search engine optimisation FEATURES 8 UPHILL CHALLENGE REGULARS Specialist outdoor retailers are profiting because 10 NEWS of the range and quality of products sold by Latest headlines, key dates and events knowledgeable staff, says The NPD Group 14 KIT STOP 36 THE SPORTS FACTOR Essential stock for your shop It’s not just the music industry that attracts naive wannabes, says Lauren Fox. The sports 18 FOCUS ON… trade also has its fair share Jakabel swimming ranges 21 MEET THE BUYER Andy Pearce, general manager at Simply Sports 23 MOVERS & SHAKERS Nico van Offeren, managing director Western Europe of MBT 28 FSPA FOCUS The latest news from the Federation of Sports and Play Associations Editor: Jeff James. Tel: 01273 748675 Group Editor: Ted Rowe All contents © Maze Media (2000) Limited. The views expressed in this Email: [email protected] Publisher: Matthew Tudor magazine are not necessarily those of the publisher. Every effort is made to Assistant Editor: Catherine Eade Art Director: Jim Philp ensure the veracity and integrity of the companies, persons, products and services mentioned in this publication and details given are believed to be Sub Editor: John Bensalhia Tel: 01206 508601 accurate at the time of going to press. However, no responsibility or liability Advertising Manager: Keith Marshall Email: [email protected] whatsoever can be accepted for any consequence or repercussion of Tel: 01206 505947 Designer: Chris Ashworth responding to any information or advice given or inferred. No part of this Email: [email protected] Advertisement Art Director: Lee Beecroft publication may be copied, broadcast, interpreted, or stored, in any form, for Fax: 01206 500243. Reproduction: Ace Pre-Press. Tel: 01206 797541 any purpose, without the written permission of the publisher. Advertising Sales Accounts: 01206 505907 ABC certified circulation: 5,503 21-23 Phoenix Court, Hawkins Rd, Colchester, Essex CO2 8JY Published by Maze Media (2000) Ltd, 21-23 Phoenix Court, (audit period July 1, 2009 to June 30, 2010) Group Advertising Manager: Sam Reubin Hawkins Rd, Colchester, Essex CO2 8JY UK SUBSCRIPTION: £25 for one year (10 issues) 06 SPORTS INSIGHT Bow advert:Layout 1 27/8/10 12:05 Page 1 Exercise and strenuous activities can often lead to injury, both major and minor. The appropriate remedy can be hard to find. Until now that is. Developed by the RMD company in Korea in collaboration with orthopaedic specialists, Anyfom® hot/cold packs are the first fomentation packs to fit the most commonly occurring sports injuries – sprains and strains etc. – comfortably and conveniently, using either cold or hot First Aid treatment. Fomentation is the medical term for the application of heat or cold to the body to relieve pain, reduce swelling and speed recovery. The innovative, ergonomic design of the Anyfom® packs are custom made in four styles to comfortably fit Hands & Wrists, Ankles & Elbows, Shoulders & Knees, or Neck. The gel filled packs are enclosed in a Urethane outer skin which is non toxic, and will remain completely flexible even at below freezing temperatures. Anyfom® fomentation packs are completely safe for the environment. For cold application the Anyfom® pack can be chilled by placing in a freezer. To apply hot, the Anyfom® pack can be heated in a microwave of in hot water. In both cases, the manufacturer’s instructions for the safe use of the Anyfom® fomentation packs must be followed. Product features • Ergonomic design ensures perfect fit and maximum coverage • Helps reduce recovery time • Wide variety to choose from; Hands & Wrists, Ankles & Elbows, Shoulders & Knees, Neck • Easy to apply even on hard to reach body regions • Can be used for hot or cold fomentation • Reheat and recool repeatedly • Adjustable straps hold the pack in place Prices Anyfom® Hands & Wrists £75.00 Anyfom® Ankles & Elbows £75.00 Anyfom® Shoulders & Knees £75.00 Anyfom® Neck £75.00 UK Sales - Bow Sports Limited Telephone 01902 791891 Facsimile 01902 791821 Email [email protected] NPD 26/8/10 5:08 pm Page 1 OUTDOOR Uphill challenge Specialist outdoor retailers are profiting because of the range and quality of products sold by knowledgeable staff, says The NPD Group Consumer A is planning a camping trip R "% ! & Good performer and needs a fleece, while Consumer B ' ( is going on a walking holiday, but ) & ! doesn’t have any suitable shoes. They ! decide to go shopping together, but * ( ! " where do they go? " # ! + ! ( + , "- ( + , ( ."- R ) " )( + , R ! " + ! " ! ( ! 08 SPORTS INSIGHT NPD 26/8/10 5:08 pm Page 2 ! " 2 ! ",( " 8R-+ " (! ! ( " 9Q ! " R(! ( ! ! ) ! ", " 6 ! ! ! R !! 42 "' ( * " ! " 3 ! ! ! ! "Q; R Q3 R ! # R ( "3 ! ! ( ! ! <Q R Q R "' " ! "> * Spending habits ! %! ! ! ( ! & = ! ( " !! ( ! &' ( ! Q Rsi " ! * " -6 ! ! ! "? " /@4542220" /0 ( "- 12 ( ! " ! # ! " % ! " 3 !42(! R !5"% ! ( R!5 ! ! " ( ( !" 6 2 "3 7 ( www.sports-insight.co.uk 09 News 26/8/10 4:49 pm Page 3 ALL THE VERY LATEST IN THE SPORTS INDUSTRY... Send your news stories to the Sports Insight news desk at WHAT’S NEWS [email protected] or call 01273 748675 Dates OTS SEPTEMBER 27-29 Stoneleigh Park, Warwickshire THE STAG ALL IRELAND BUYING SHOW OCTOBER 31-NOVEMBER 1 Tullamore Court Hotel Tullamore, Co Offaly THE STAG BUYING SHOW NOVEMBER 21-22 Four Pillars Hotel Cotswold Water Park ISPO FEBRUARY 6-9, 2011 New Munich Trade Fair Centre ISPO CHINA 2011 FEBRUARY 23-25 China National Convention Centre, Beijing PRINCE BECOMES STAG MEMBER Prince has joined STAG as a new supplier. Of the deal, Bob Johnson, sales and managing director of Solo Sports UK, the brand’s distributor, said: “Solo Sports is very pleased to be associated with the STAG buying group. We have seen Ricky and Ward develop and expand the group and are sure the Prince brand should be a part of that development.
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