The Use of Youtube and Video in Teaching

Hampton University Center for Teaching Excellence October 24, 2017 https://www.youtube.com/watch?v=QTnTWyvr5v4

Benefits of Video Case Training

O Gives “life” to examples and hypotheticals O Keeps students engaged O Enhanced retention O Links “spot-on” example from past to the present O Enhances learning and application of theory to practice O Facilitates greater classroom discussion O Leads to better exam results O Generates positive course evaluations Youtube Statistics

O Youtube – clips already cropped and edited for use – free, cued to scene, embed link in power point or post on Blackboard O The very first YouTube video was uploaded on 23 April 2005. O The total number of people who use YouTube – 1,300,000,000. O 300 hours of video are uploaded to YouTube every minute! O Almost 5 billion videos are watched on Youtube every single day. O YouTube gets over 30 million visitors per day O In an average month, 8 out of 10 18-49 year-olds watch YouTube. O By 2025, half of viewers under 32 will not subscribe to a pay-TV service. O Mobile Youtube users spent 40 minutes on average session, up more than 50% year-over-year How Videos Can Be Used

O Show “spot-on” examples from Sitcoms, Movies, News O Stimulate Debate and Discussion O Provide History Lessons and Context O Teaching Aid O Interviews O Speeches How Videos Can Be Used

O Substitutes for textbook case studies O Provoke Action, Reaction, Social Awareness or Consciousness O Inspiration and Motivational O Bring Influential Voices, Expert Opinions, Guest Speakers/Lecturers into the classroom O Short Films and Documentaries O Pure Entertainment Daddy Day Care

O Released in 2003, Daddy Daycare is an American comedy movie starring and Jeff Garlin. O The movie was produced by and released by . Although a financially successful movie, Daddy Daycare received negative reviews. O However, as a comedic film featuring comedy legends, the movie has proven to be an effective tool in providing clear examples for the various topics covered in an introductory entrepreneurship course. O https://www.youtube.com/watch?v=T GRT0DRYE14 Research Question

O To assure learning in an introduction to entrepreneurship course, could I take a movie that students believed had absolutely nothing to do with entrepreneurship, and by the end of the semester have them realize that it had everything to do with it. O Participants: Over 400 students over 7 years competed both the pre & post test. Students from all majors and classifications. Research Results

O Goal: 100% of students to make at least a 50% improvement overall from pre-test to post-test O Result: On average, students improved their score from the pre-test to the post-test by approximately 133 percent O On specific questions, the degree of improvement varied. O Pre-test/Post-test were graded by student assistants each year. A graduate assistant reviewed all pre-test/post-test results prior to publication. O The Use of Video Case Training of Entrepreneurship Concepts: The “Daddy Daycare” Case Study, The Journal of Business and Finance Research, volume 5, Issue 2, Fall/Winter 2015 Assessment Questions

O Were the entrepreneurs in this movie born O Provide a SWOT analysis for Daddy or made? Daycare. O Which entrepreneurial school of thought O What was the market niche that Charlie and Phil tried to fill? What was Phil and best classifies Charlie and Phil? Charlie’s initial marketing/promotion O What were some of the dark strategy? sides/disadvantages of entrepreneurship O What type of legal structure/formation that Charlie and Phil experienced in their should Charlie and Phil used to organize business? Daddy Daycare? O What form(s) of intellectual property O What were some of the protection, if any, should Charlie and Phil advantages/benefits of entrepreneurship secure for their business and why? that Charlie and Phil experienced in their O Should Charlie and Phil use debt or equity business? funding to finance their expansion? O Would you recommend that Phil and O What common character traits of Charlie keep Daddy Daycare open or go successful entrepreneurs did Charlie and back to their corporate jobs? Phil possess? O What recommendations would you make O Which scene from the movie depicts the 4- to Charlie and Phil to improve, grow, or step creative process in conceiving the idea expand Daddy Daycare? . O Assess the ethics and legality of the of Daddy Daycare? competitive actions taken by Chapman during the move. Assessment Results

t-Test Results Pre-Post Test Averages t-Test: Two-Sample Assuming Equal Variances 40 AVERAGE POST-TEST Variable Variable SCORE 35 1 2 = 35 (71%) (C) 17.4054 35.3390 30 Mean 1 7 39.2071 46.9192 AVERAGE Variance 6 3 25 PRE-TEST SCORE Observations 407 407 = 17 (35%) Pooled Variance 43.0632 20 (F) AVERAGE Hypothesized Mean Difference 0 Df 812 15 - 38.9850 10 t Stat 4 P(T<=t) one-tail 1.7E-188 5 1.64673 t Critical one-tail 2 P(T<=t) two-tail 3.4E-188 0 1 2 t Critical two-tail 1.96289 Grade Distribution

Figure 3 Figure 4 Pre-Test Grade Distribution Post Test Grade Distribution 60-69 D 80-89 B 3% 0%

70-79 C 90-100 A 90- 1% 0% 100 A 0-59 F 9% 23%

80-89 B 23%

60-69 D 25% 0-59 F 70-79 C 96% 20% Results per Questions QUESTIONS?