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Media Release Singapore Is First City to Host INDEX: Award 2011 Exhibition on Global Tour

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Media Release Singapore Is First City to Host INDEX: Award 2011 Exhibition on Global Tour Media Release Singapore is First City to Host INDEX: Award 2011 Exhibition on Global Tour The biennial INDEX: Award, worth €500,000, is not only the biggest, but possibly the most important design award because of its focus on ‘Design to Improve Life’. INDEX: Award 2011 Exhibition has kicked off its global tour with Singapore as its first port of call. Singaporeans will be the first to see the winning designs and finalists of INDEX: Award 2011 from 4 – 19 February 2012 at the plaza in front of The Cathay building after its premiere in Copenhagen. 2. The Danish Ambassador to Singapore, His Excellency Ole Lisborg, will officially launch the INDEX: Award 2011 Exhibition in Singapore at The Cathay on 8 February 2012. “On behalf of Denmark, I am very pleased to welcome such an entrepreneurial and innovative collection of life-improving designs to Singapore,” said Mr Lisborg. He will be accompanied by Dr Lee Boon Yang, Chairman of Keppel Corporation, the main exhibition sponsor, and Mr Robert Tomlin, Chairman of the DesignSingapore Council, the exhibition organiser and host. (See Annex A for more details on the exhibition.) 3. INDEX: Award 2011 Exhibition features the winning designs and finalists of the biggest design award in the world. The biennial INDEX: Award, worth €500,000, is not only the biggest, but possibly the most important design award because of its focus on „Design to Improve Life‟. „Design to Improve Life‟ is a global movement about innovative designs that improve life for people around the world. Many around the world are using the same vocabulary, ideas and processes that are at the heart of INDEX:, which is to enlist creative people to work on urgent global challenges. (See Annex B for more information about INDEX: Award and the 2011 winners.) 4. Mr Robert Tomlin, Chairman of the DesignSingapore Council said, “We are pleased to be the first to host INDEX: Award 2011 Exhibition in Singapore through our collaboration with INDEX: and Keppel Corporation. Through this presentation, we hope that Singaporeans will be able to see the importance of design in solving global challenges by meeting the needs, wants and aspirations of people in a variety of contexts and cultures. We also hope that INDEX: Award Exhibition will encourage our designers in Singapore to come up with solutions to deal with larger social, ethical and environmental issues and inspire businesses to invest in the design, production and distribution of products and services that can improve our lives.” 5. An example of a large multi-national corporation which has embraced design to improve life is the main exhibition sponsor, Keppel Corporation. The corporation‟s Chairman, Dr Lee Boon Yang, said, “INDEX: is about a global movement for solutions, through design, to improve life – it is an objective that Keppel is very much akin to. Our mission is to be the provider of choice for solutions too, in the offshore Media Release and marine industry, sustainable environment and urban living. The pursuit of innovation, creative solutions is also one of Keppel‟s core values.” 6. Dr Lee elaborated on Keppel Corporation‟s commitment to innovation, “Keppel‟s contributions to improving lives include building eco-friendly homes and offices, waste-to-energy and water treatment plants and even eco-friendly, world- class drilling rigs. From design to delivery, we uphold our hallmark Keppel quality. The R&D teams in our Centres of Excellence continually work at developing solutions that are not only innovative and technologically advanced, but importantly, commercially viable. So I was really heartened to note that many of INDEX: Award winners did not come up with clever ideas but operational and practical designs to simplify some of the pressing issues people face in their daily lives.” 7. INDEX: Award 2011 Exhibition presents innovative solutions to many of life‟s challenges. The solutions have been categorised into Body, Home, Work, Play and Community, and some interesting projects include: an invisible airbag that inflates to protect your head like a helmet if involved in a bicycle accident skin cancer treatment that does not require hospitalisation a cooking stove that reduces smoke emissions by 95% while generating electricity a device that helps drivers avoid dangerous situations caused by driver fatigue an environmentally-friendly electrical airplane for commercial use 8. Ms Kigge Hvid, CEO of INDEX: said, “It is the mission of the INDEX: Design to Improve Life® organization to inspire people all around the world to create more and better designs that hold the potential to improve people‟s lives. Therefore, we are so happy to present the finalists and the winners of INDEX: Award in our Partner City of Singapore.” 9. Two forums will be held in conjunction with INDEX: Award 2011 Exhibition in Singapore, featuring members of the International INDEX: Jury to spark the discourse on design beyond mere aesthetics. (See Annex C for more information about the forums and for the speaker profiles.) a) Approximately 300 companies are expected to attend the Design for Enterprises (DFE) Forum, “The Business of Designing to Improve Life” where they will learn how design can accelerate innovation, identify new markets, and achieve new business breakthroughs while addressing the challenges of local and global societies. b) The “Design to Improve Life” Student Forum is an interactive dialogue to engage approximately 200 thirteen to eighteen year old students in understanding how design no longer just an aesthetic function but is a key catalyst to resolve global issues. 10. INDEX: Award 2011 Exhibition is produced by the Danish non-profit organisation, INDEX: Design to Improve Life®. The exhibition in Singapore is made Media Release possible with the support of Keppel Corporation. It is organised and hosted by the DesignSingapore Council. The main sponsors of the exhibition are Keppel Corporation and Den A.P. Mollerske Stottefond. ISSUED BY DESIGNSINGAPORE COUNCIL, MINISTRY OF INFORMATION, COMMUNICATIONS & THE ARTS AND INDEX: DESIGN TO IMPROVE LIFE® 7 FEBRUARY 2012 Media Release The INDEX: Award 2011 Exhibition is: Produced by INDEX: Design to Improve Life® Organised and hosted by DesignSingapore Council Exhibition main sponsors Keppel Corporation Den A.P. Mollerske Stottefond Exhibition venue sponsor National Parks Board Media Release MEDIA CONTACTS 1. Chiu Fong Yee / Charis Yeo DesignSingapore Council Ministry of Information, Communications & the Arts Email: [email protected] / [email protected] T +65 6837 9302 / +65 6837 9622 F +65 6837 9686 140 Hill Street 5th Storey MICA Building Singapore 179369 [For media queries related to INDEX: Award 2011 Exhibition in Singapore] 2. Adam von Haffner Paulsen INDEX: Design to Improve Life® Email: [email protected] T +45 26 13 21 22 Bredgade 66 DK - 1260 Copenhagen K Denmark [For media queries related to INDEX:] 3. Joycelyn Tay Keppel Corporation Email: [email protected] T +65 6413 6420 1 HarbourFront Avenue #18-01 Keppel Bay Tower Singapore 098632 [For media queries related to Keppel Corporation] Media Release About the DesignSingapore Council The mission of the DesignSingapore Council is to develop Singapore into a global city for design where design innovation drives economic growth and enhances the quality of life. DesignSingapore promotes and develops the design industries as a creative cluster, encourages the adoption of design by enterprises and nurtures a climate of co-creation and innovation through design. The DesignSingapore Council is the national agency for design and is a part of the Ministry of Information, Communications and the Arts. More information about the DesignSingapore Council is available at www.designsingapore.org. About INDEX: Design to Improve Life® INDEX: is a Danish-based, non-profit organization that was established in 2002 and coined the concept “Design to Improve Life”. INDEX: Design to Improve Life® works globally to promote and apply design and design processes that have the capacity to improve the lives of people worldwide. INDEX:‟s global mission is carried out via four main tools: Large-Scale Public Events Education Design Labs Communication INDEX: is widely recognized for the global biennial design award, INDEX: Award, which is the largest monetary design prize in the world worth €500,000 covering the five categories of Body, Home, Work, Play and Community. About Keppel Corporation With a global footprint in over 30 countries, Keppel Corporation leverages its international network, resources and talents to grow its key businesses. It aims to be the Provider of Choice for Solutions to the Offshore & Marine Industries, Sustainable Environment and Urban Living, guided by its key business thrusts of Sustaining Growth, Empowering Lives and Nurturing Communities. The Keppel Group of Companies includes Keppel Offshore & Marine, Keppel Integrated Engineering, Keppel Energy, Keppel Telecommunications & Transportation (Keppel T&T) and Keppel Land, among others. Keppel Offshore & Marine is the leader in offshore rig design, construction and repair, ship repair and conversion and specialised shipbuilding. Its Near Market, Near Media Release Customer strategy is bolstered by a global network of 20 yards and offices in the Asia Pacific, Gulf of Mexico, Brazil, the Caspian Sea, Middle East and the North Sea regions. Keppel Integrated Engineering, a leading global provider of environmental solutions and engineering services, offers a complete range of water and thermal technologies for
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