Media Release Singapore is First City to Host INDEX: Award 2011 Exhibition on Global Tour
The biennial INDEX: Award, worth €500,000, is not only the biggest, but possibly the most important design award because of its focus on ‘Design to Improve Life’.
INDEX: Award 2011 Exhibition has kicked off its global tour with Singapore as its first port of call. Singaporeans will be the first to see the winning designs and finalists of INDEX: Award 2011 from 4 – 19 February 2012 at the plaza in front of The Cathay building after its premiere in Copenhagen.
2. The Danish Ambassador to Singapore, His Excellency Ole Lisborg, will officially launch the INDEX: Award 2011 Exhibition in Singapore at The Cathay on 8 February 2012. “On behalf of Denmark, I am very pleased to welcome such an entrepreneurial and innovative collection of life-improving designs to Singapore,” said Mr Lisborg. He will be accompanied by Dr Lee Boon Yang, Chairman of Keppel Corporation, the main exhibition sponsor, and Mr Robert Tomlin, Chairman of the DesignSingapore Council, the exhibition organiser and host. (See Annex A for more details on the exhibition.)
3. INDEX: Award 2011 Exhibition features the winning designs and finalists of the biggest design award in the world. The biennial INDEX: Award, worth €500,000, is not only the biggest, but possibly the most important design award because of its focus on „Design to Improve Life‟. „Design to Improve Life‟ is a global movement about innovative designs that improve life for people around the world. Many around the world are using the same vocabulary, ideas and processes that are at the heart of INDEX:, which is to enlist creative people to work on urgent global challenges. (See Annex B for more information about INDEX: Award and the 2011 winners.)
4. Mr Robert Tomlin, Chairman of the DesignSingapore Council said, “We are pleased to be the first to host INDEX: Award 2011 Exhibition in Singapore through our collaboration with INDEX: and Keppel Corporation. Through this presentation, we hope that Singaporeans will be able to see the importance of design in solving global challenges by meeting the needs, wants and aspirations of people in a variety of contexts and cultures. We also hope that INDEX: Award Exhibition will encourage our designers in Singapore to come up with solutions to deal with larger social, ethical and environmental issues and inspire businesses to invest in the design, production and distribution of products and services that can improve our lives.”
5. An example of a large multi-national corporation which has embraced design to improve life is the main exhibition sponsor, Keppel Corporation. The corporation‟s Chairman, Dr Lee Boon Yang, said, “INDEX: is about a global movement for solutions, through design, to improve life – it is an objective that Keppel is very much akin to. Our mission is to be the provider of choice for solutions too, in the offshore Media Release and marine industry, sustainable environment and urban living. The pursuit of innovation, creative solutions is also one of Keppel‟s core values.”
6. Dr Lee elaborated on Keppel Corporation‟s commitment to innovation, “Keppel‟s contributions to improving lives include building eco-friendly homes and offices, waste-to-energy and water treatment plants and even eco-friendly, world- class drilling rigs. From design to delivery, we uphold our hallmark Keppel quality. The R&D teams in our Centres of Excellence continually work at developing solutions that are not only innovative and technologically advanced, but importantly, commercially viable. So I was really heartened to note that many of INDEX: Award winners did not come up with clever ideas but operational and practical designs to simplify some of the pressing issues people face in their daily lives.”
7. INDEX: Award 2011 Exhibition presents innovative solutions to many of life‟s challenges. The solutions have been categorised into Body, Home, Work, Play and Community, and some interesting projects include:
an invisible airbag that inflates to protect your head like a helmet if involved in a bicycle accident skin cancer treatment that does not require hospitalisation a cooking stove that reduces smoke emissions by 95% while generating electricity a device that helps drivers avoid dangerous situations caused by driver fatigue an environmentally-friendly electrical airplane for commercial use
8. Ms Kigge Hvid, CEO of INDEX: said, “It is the mission of the INDEX: Design to Improve Life® organization to inspire people all around the world to create more and better designs that hold the potential to improve people‟s lives. Therefore, we are so happy to present the finalists and the winners of INDEX: Award in our Partner City of Singapore.”
9. Two forums will be held in conjunction with INDEX: Award 2011 Exhibition in Singapore, featuring members of the International INDEX: Jury to spark the discourse on design beyond mere aesthetics. (See Annex C for more information about the forums and for the speaker profiles.)
a) Approximately 300 companies are expected to attend the Design for Enterprises (DFE) Forum, “The Business of Designing to Improve Life” where they will learn how design can accelerate innovation, identify new markets, and achieve new business breakthroughs while addressing the challenges of local and global societies.
b) The “Design to Improve Life” Student Forum is an interactive dialogue to engage approximately 200 thirteen to eighteen year old students in understanding how design no longer just an aesthetic function but is a key catalyst to resolve global issues.
10. INDEX: Award 2011 Exhibition is produced by the Danish non-profit organisation, INDEX: Design to Improve Life®. The exhibition in Singapore is made Media Release possible with the support of Keppel Corporation. It is organised and hosted by the DesignSingapore Council. The main sponsors of the exhibition are Keppel Corporation and Den A.P. Mollerske Stottefond.
ISSUED BY
DESIGNSINGAPORE COUNCIL, MINISTRY OF INFORMATION, COMMUNICATIONS & THE ARTS
AND
INDEX: DESIGN TO IMPROVE LIFE®
7 FEBRUARY 2012 Media Release
The INDEX: Award 2011 Exhibition is:
Produced by
INDEX: Design to Improve Life®
Organised and hosted by
DesignSingapore Council
Exhibition main sponsors
Keppel Corporation
Den A.P. Mollerske Stottefond
Exhibition venue sponsor
National Parks Board
Media Release
MEDIA CONTACTS
1. Chiu Fong Yee / Charis Yeo DesignSingapore Council Ministry of Information, Communications & the Arts Email: [email protected] / [email protected] T +65 6837 9302 / +65 6837 9622 F +65 6837 9686 140 Hill Street 5th Storey MICA Building Singapore 179369 [For media queries related to INDEX: Award 2011 Exhibition in Singapore]
2. Adam von Haffner Paulsen INDEX: Design to Improve Life® Email: [email protected] T +45 26 13 21 22 Bredgade 66 DK - 1260 Copenhagen K Denmark [For media queries related to INDEX:]
3. Joycelyn Tay Keppel Corporation Email: [email protected] T +65 6413 6420 1 HarbourFront Avenue #18-01 Keppel Bay Tower Singapore 098632 [For media queries related to Keppel Corporation]
Media Release
About the DesignSingapore Council
The mission of the DesignSingapore Council is to develop Singapore into a global city for design where design innovation drives economic growth and enhances the quality of life. DesignSingapore promotes and develops the design industries as a creative cluster, encourages the adoption of design by enterprises and nurtures a climate of co-creation and innovation through design.
The DesignSingapore Council is the national agency for design and is a part of the Ministry of Information, Communications and the Arts.
More information about the DesignSingapore Council is available at www.designsingapore.org.
About INDEX: Design to Improve Life®
INDEX: is a Danish-based, non-profit organization that was established in 2002 and coined the concept “Design to Improve Life”.
INDEX: Design to Improve Life® works globally to promote and apply design and design processes that have the capacity to improve the lives of people worldwide.
INDEX:‟s global mission is carried out via four main tools:
Large-Scale Public Events Education Design Labs Communication
INDEX: is widely recognized for the global biennial design award, INDEX: Award, which is the largest monetary design prize in the world worth €500,000 covering the five categories of Body, Home, Work, Play and Community.
About Keppel Corporation
With a global footprint in over 30 countries, Keppel Corporation leverages its international network, resources and talents to grow its key businesses. It aims to be the Provider of Choice for Solutions to the Offshore & Marine Industries, Sustainable Environment and Urban Living, guided by its key business thrusts of Sustaining Growth, Empowering Lives and Nurturing Communities.
The Keppel Group of Companies includes Keppel Offshore & Marine, Keppel Integrated Engineering, Keppel Energy, Keppel Telecommunications & Transportation (Keppel T&T) and Keppel Land, among others.
Keppel Offshore & Marine is the leader in offshore rig design, construction and repair, ship repair and conversion and specialised shipbuilding. Its Near Market, Near Media Release
Customer strategy is bolstered by a global network of 20 yards and offices in the Asia Pacific, Gulf of Mexico, Brazil, the Caspian Sea, Middle East and the North Sea regions.
Keppel Integrated Engineering, a leading global provider of environmental solutions and engineering services, offers a complete range of water and thermal technologies for municipal and industrial clients. Keppel Energy has a track record of developing, owning and operating power plants in Singapore, Asia and Latin America. Keppel T&T is a leading service provider in Southeast Asia and Europe with businesses in logistics and data centres with operations spanning 12 countries.
Keppel Land contributes to changing cityscapes across Asia as a choice developer with a sterling portfolio of award-winning residential developments, integrated townships and investment-grade commercial properties. Reputed for its quality and innovation hallmark, Keppel Land is committed to develop properties that harmonise with the urban and natural landscape for desirable live-work-play environments and with enduring value for the community.
About National Parks Board
National Parks Board (NParks) is responsible for providing and enhancing the greenery of our City in a Garden. Beyond building green infrastructure, NParks is actively engaging the community to enhance the quality of our living environment.
NParks manages over 300 parks and 4 nature reserves. Adding to this is the extensive streetscape, or roadside greenery, that forms the backbone of our City in a Garden. An island-wide Park Connector Network is also being developed to link major parks, nature areas and residential estates.
As the lead agency on biodiversity conservation, NParks has developed an urban biodiversity conservation model, which aims to conserve representative eco-systems in land-scarce Singapore. NParks also monitors and coordinates measures to enhance the presence of biodiversity in our urban landscape.
NParks is working closely with partners in the landscape and horticulture industry to increase productivity, and provide training for all levels of the workforce. Enhancing competencies of the industry will support Singapore‟s vision of being a City in a Garden.
For more information, visit www.nparks.gov.sg and www.facebook.com/nparksbuzz.
Media Release
ANNEX A: INDEX: AWARD 2011 EXHIBITION (SINGAPORE)
Event name INDEX: Award 2011Exhibition
Date 4 to 19 February 2012
Time Open daily
Venue Plaza in front of The Cathay building
Admission fee Free entry
Enquiry tel / Tel: +65 6837 9137 email Email: [email protected]
Brief event Kicking off its global tour in Singapore, INDEX: Award 2011 write-up Exhibition features the winners and finalists of the biggest design award in the world – INDEX: Award, worth €500,000. Don‟t miss it while it‟s here!
Website for www.designsingapore.org more event information
Media Release
ANNEX B: INDEX: AWARD 2011
The Danish, non-profit design organization INDEX: Design to Improve Life received almost 1,000 nominations for the competition from 78 countries. Among these, the International INDEX: Jury initially selected 60 finalist designs, from which the five winners were chosen.
INDEX: Award is awarded in five categories: Body, Home, Work, Play and Community, and the five winners share a total purse of €500,000. INDEX: Award shows us how design can be a decisive factor when coming up with solutions for some of the world‟s major challenges like climate changes, pollution, natural disasters, loneliness, elderly care, poverty, over-consumption and other important issues.
The winners are:
1) See Better to Learn Better (VerBien) Body Category Winner
2) ELEMENTAL Monterrey Home Category Winner
3) Design for Change Work Category Winner
4) Hövding Play Category Winner
5) Design Seoul Community Category Winner Media Release
WINNER PROFILES
INDEX: Award 2011, BODY CATEGORY WINNER See Better to Learn Better (VerBien)
In the Body Category, the winner was See Better to Learn Better (VerBien), which is a free eyeglasses program for Mexican children designed by former INDEX: Award winner Yves Behar (Switzerland).
The glasses are free and custom made, designed for kids aged 6-18, and offers under privileged children a luxury that usually is reserved for buyers of luxury brands – and most importantly the possibility to learn.
In some areas in Mexico, as many as 60% of all school children are in need of glasses, and 11% of all school children in the entire country are not learning anything, simply because they cannot see. Verbien is a solution for children in families that cannot afford neither the cost of an eye exam nor the cost of the glasses themselves. In collaboration with the designers, the glasses manufacturer and the Mexican government, free eye exams are offered in schools, after when the children select and customize their own frames. The glasses are the produced locally, and in no time at all the children receive their new glasses free of charge, courtesy of the Mexican government – and thus receive the opportunity to read, learn and play.
More than 100,000 glasses have been distributed already throughout Mexico, and 400,000 more are expected to be distributed every year from now on.
“The whole program for a child to get a pair of glasses - with the eye exam, the making of custom lenses, custom frames, the assembly, putting in a carrying box and shipping to the child cost only $10! So it is pretty obvious for the Mexican government to invest that little in their student population and this way to secure the children an education, a better self-helped future and increased job opportunities”, says Yves Behar.
Read more here. Media Release
INDEX: Award 2011, HOME CATEGORY WINNER ELEMENTAL Monterrey
In the Home Category, the winner is ELEMENTAL Monterrey – a revolutionary new model for social housing, also in Mexico.
The dominant standard within social housing is to spend 2/3 of the total budget on building the houses and 1/3 on buying the land to build on. This means poor and undesirable location, a long and expensive commute and high likelihood of creating ghettoes.
In the Mexican city of Monterrey, Chilean architect Alejandro Aravena has turned the traditional approach to social housing upside down and spent 80% of the total budget on buying land in nice middleclass areas and only 20% on building the actual houses. And the solution is a ingenious as it is simple: Only half the houses in Elemental Monterrey are not built, but only roofed.
The half that is actually built contains the essentials – all the things you cannot build yourself – namely the foundation, electrical installations, plumbing and walls, and the rest of the house is not built, but is a roofed patio (framed void) that can be filled by the owners according to their own specific needs, capabilities and preferences.
A solution that makes it possible to invest public money in desirable building plots, which could silence the existing criticism of social housing - especially the uniform solutions that are not capable of accommodating the diversity of needs, preferences and expectations that people have.
Read more here. Media Release
INDEX: Award 2011, WORK CATEGORY WINNER Design for Change
In the Work Category, the winner is Design for Change from India – a design based school competition designed to give children an opportunity to express their own ideas for a better world and put them into action.
Design for Change is a worldwide movement of young people who want to improve the state of the world, and more than 300,000 schools in more than 30 countries have already been involved in 2011. The competition communicates a very important understanding to children all over the world, namely: “I can. I can be the necessary change. I am useful. I can change.”
Based on remarkable results from Riverside School in India – and now distributed to the whole world – Design for Change aims to make children more competent and less helpless. And solid data shows that it is working: Design for change kids not only do well – they do best.
Through the Design for Change program, school children are directly involved in designing and implementing changes in their local communities, and in every individual case the children surprise and inspire their teachers, parents and everyone else by dreaming up and implementing good ideas to improve their world. From challenging age-old superstitions in rural communities and earning their own money to financing school computers or solving the problem of heavy school bags – children are proving that they have what it takes to design the future that they desire.
Read more here. Media Release
INDEX: Award 2011, PLAY CATEGORY WINNER Hövding
In the Play Category, the winner is Swedish Hövding – an invisible airbag for cyclists‟ head, shaped as a collar worn around the neck.
Every year, 30,000 people are injured or die in bicycle related accidents - in Sweden alone. And many of these accidents would have far less serious outcomes, if the bicyclists had been wearing a helmet. But according to a Swedish survey, less than 30% of all bicyclists wear helmets – mainly due to the fact that they do not want to mess up their hair, or because they cannot fit a warm hat underneath the helmet.
Thousands and thousands of bike helmets have been designed: Racing helmets, hat helmets, cap helmets, fun helmets. But they all have the same problem: They ruin your hair and do not warm your ears.
Hövding changes the concept radically. Not by re-designing the helmet, but by designing something radically different: An invisible airbag that is worn as a collar and inflates only if you have an accident. Hövding is ergonomic, subtle, practical, meets all safety requirements and matches your outfit because it looks like an ordinary scarf.
Read more here. Media Release
INDEX: Award 2011, COMMUNITY CATEGORY WINNER Design Seoul
In the Community Category, the winner is Design Seoul - the first ever coherent design based approach to improve life for citizens in a very large city.
The city of Seoul is very big and is home to more than 10 million people, but this was not always the case: During the Korean War, the city was left almost deserted after the countless bombings. But Seoul rose again and became an important part of what is known as The Miracle on the Han River, where Korea moved from having a GDP the size of Ghana‟s to being the 15th richest country in the world.
In the years after the Korean War, Seoul rapidly grew wide and tall, and most emphasis was put on securing a roof over people‟s heads as well as jobs and basic care. Therefore, there was not a lot of extra focus on beauty, citizen involvement or quality of life, but this is now changing.
Via a design based strategy of Design Seoul, the municipality of Seoul has thus implemented design thinking into the core of the city‟s development, and has on the basis of this created numerous fantastic places to meet and live for the citizens of Seoul – as well as solving many social, environmental and health related issues in the process.
Read more here. Media Release
ANNEX C1: DESIGN FOR ENTERPRISES FORUM “THE BUSINESS OF DESIGNING TO IMPROVE LIFE”
SYNOPSIS
In an increasingly ideas-driven economy, design serves no longer just an aesthetic function but is a key catalyst to accelerate innovation, identify new markets, and achieve new business breakthroughs. Enterprises are realising the value of design as a strategic differentiator and are increasingly using good design to improve their processes, products and services to achieve better productivity and performance.
But just mere design is no longer enough. To address the challenges of local and global societies, and provide the solutions for the 21st century, companies must pursue design that is economically, socially and environmentally sustainable and takes the outset from the needs of people. In short what the Danish organisation INDEX: has coined „Design to Improve Life‟.
In conjunction with INDEX: Award 2011 Exhibition (Singapore), the Design for Enterprises Forum brings together internationally-acclaimed design thought leaders and members of the International INDEX: Jury Panel, to share their experiences on how designing to improve life is good business for enterprises.
EVENT DETAILS
Date 8 February 2012, Wednesday
Time CEO Lunch Discussion – 11.30am to 2.30pm Forum – 3.00pm to 5.00pm (Registration starts at 2.30pm)
Venue School of the Arts (SOTA) 1 Zubir Said Drive, Concert Hall, Ground Floor
Registration Fee Free (Pre-registration required)
To register, please email your name, company name and contact details to [email protected] or call 6496 9258 / 6220 8180. Media Release
PROGRAMME
Time Activity 2.30pm – 3.00pm Registration 3.00pm – 3.05pm Welcome Address By Mr Jeffrey Ho, Executive Director, DesignSingapore Council.
3.05pm – 3.35pm INNOVATION 3.0: Innovation for the Common Good By Mr Arnold S. Wasserman, Jury Vice-Chairman and Senior Advisor, INDEX:; Co-Founder and Chairman, The Idea Factory; and Partner, Collective Invention
Innovation changes the world we live in and how we live in the world. Major transformation is taking place in how leaders organise for and practice innovation, giving rise to what Mr Wasserman calls INNOVATION 3.0 – from "push" to "pull"; from closed and proprietary to open and collaborative; from technology driven to design led; from designing for people to designing with people; from "more is better" to "better is better" – and toward prosperity that is sustainable economically, socially and environmentally. Designing for INNOVATION 3.0 requires new organisational capacities, which Mr Wasserman describes in detail as an "Innovation System" that equips leaders doing good to do it better using problem-solving methods and generative tools of design. Mr Wasserman draws upon the work of his innovation consultancies, Collective Invention and The Idea Factory, in the private, public and civic sectors.
3.35pm – 4.05pm Designing a Better Future – Why We Must Act Now By Mr Nille Juul-Sørensen, Jury Member and Senior Advisor, INDEX:; and CEO, Danish Design Centre
What are the key drivers of change today? How can design create a better life while meeting rapidly evolving economic and social challenges? Mr Juul-Sørensen believes that in today‟s complex society and global economy, businesses can no longer rest on their “laurels of golden traditions”. They must be able to read and respond to the signals of change, and capitalise on the opportunities presented. Mr Juul-Sørensen will share examples of how businesses are using innovative design solutions as an integral part of strategic and sustainability considerations to design for a better world.
Media Release
Time Activity 4.05pm – 4.35pm Design to Improve Life Thinking – A User-Driven Approach to Innovation By Mr Mikal Hallstrup, Jury Chairman, INDEX:; and Co-Founder and Chief Visionary Officer, Designit
Design Thinking is a user-driven innovation process that translates user needs into differentiated products and services for sustainable business growth.
Mr Hallstrup shares his views on user-driven innovation, and how it can inspire companies to create both user and business value for sustainable growth.
4.35pm – 5.00pm Q & A Session Facilitated by Mr Bassam Jabry, Partner and Creative Director, CHEMISTRY.
5.00pm End of Programme All are invited to the Official Opening of INDEX: Award 2011 Exhibition (Singapore), at The Cathay (External Atrium).
Media Release
SPEAKER PROFILES OF THE DESIGN FOR ENTERPRISES FORUM
ARNOLD S. WASSERMAN Vice-chairman of the jury and senior advisor, INDEX: Jury Chairman/Co-Founder The Idea Factory, SG/US
Arnold is a pioneer in the practice of user-centered, multidisciplinary product development as a competitive business strategy. He has held the positions of Vice President of Corporate Industrial Design/Human Factors at NCR, Xerox Parc, and the Unisys Corporation.
He has also been Principal of Pratt Institute's School of Design; Senior Fellow for Design Strategy at IDEO; and Director of Design for the Raymond Loewy design office in Paris, and he teaches at Haas Graduate School of Business, University of California, Berkeley.
Arnold, who is also a member of INDEX: International Jury, lives in both Singapore and San Francisco, is currently deeply involved in planning a whole new educational strategy for Singapore. Media Release
NILLE JUUL-SØRENSEN Member of the jury and senior advisor, INDEX: Jury
NILLE JUUL-SØRENSEN is CEO of the Danish Design Centre (DDC), which he envisions to be a global design leader within the next six years. He took office in the DDC on November 14th 2011.
From 2004 to 2011, Nille worked as Associate Director with Arup, the world's largest engineering company. In that capacity, Nille managed the consulting arm of product design for a company with offices in 32 countries.
An architect with Copenhagen's Royal Academy of Fine Arts, his contributions to public life have included 10 deep stations and eight above-ground stations in Copenhagen‟s Metro, as well as the conceptual design for a new tram line in Oslo. His work has taken him to airport component designs in Copenhagen, Rome and Hong Kong. His reasoned, good-humored, compassionate work with INDEX: always tends to reflect what Arup describes as his "architect's eye for geometry on a smaller scale."
A winner of Eckersberg Medaillen – considered the equivalent of the English Royal Intstitute of British Architects' (RIBA) Gold Medal – Nille is also a 2005 nominee for the EU's coveted biennial Mies van der Rohe Awards.
Media Release
MIKAL HALLSTRUP Chairman of the jury, INDEX: Jury
Mikal Hallstrup is co-founder of and Chief Visionary Officer at Designit, one of Europe's biggest design consultancies, and works as a lead strategist and inspirator in the junction between product, service and digital experiences. Mikal is one of Designit's key speakers on collective creativity, user driven innovation and how a design driven mindset can inspire businesses and industries to reimagine their offerings and discover future business value. Mikal is based in Copenhagen and works frequently at Designit's international offices.
Designit was founded in 1991 in Denmark. The company helps its clients - across numerous sectors - to understand the future of products and services in the digital age. Designit specializes in translating user needs into meaningsful solutions that create both user and business value. The company's headquarter is located in Copenhagen - the center of Scandinavian design culture, and with more than 250 employees spread over ten international offices, it is one of Europe's most successful design and innovation companies.
Mikal holds an MA in Industrial Design from Aarhus School of Architecture; he is an active speaker at design and business conventions, in addition to being a past board member of the Danish Design Association; an advisor for the Danish Ministry of Culture regarding design education; advisor to the Masters Program in Industrial Design at Ingvar Kamprad Design Center, Lund University, Sweden; examiner at the Master's program, Advanced Product Design, at Umea Institute of Design, Umea University; examiner at Interaction Design Program at Copenhagen Institute of Interaction Design; and participant in Danish State Visits, Governmental development or innovation initiatives. Media Release
FACILITATOR PROFILE
BASSAM JABRY Partner and Creative Director CHEMISTRY (Singapore)
Bassam Jabry is Chemistry‟s Creative Director for Product & Service innovation.
Joining the company in 2002, he is now busy delivering the company's strategic innovation process across a wide range of industry sectors including FMCG, Technology and Retail.
Established in 2000, Chemistry's expertise spans Product and Service Innovation, Visual Communication and Branding. Their work has won the Red Dot, IDEA, as well as the Singapore Design Award and in 2010 the company became one of a select group of consultancies appointed by Spring Singapore to deliver their „Design Engage‟ programme.
Bassam's approach to people centred design has helped clients like Dell, Philips, Siemens and Motorola to innovate on their products and services. His work is also featured at the Singapore Art Museum and his opinions and ideas have been covered on Channel News Asia and SC Global magazine. He has also been invited to speak on design and innovation for OCBC Bank, Singapore Business Federation and the Singapore Management University.
Previously, Bassam spent 5 years at Philips Design as Senior Design Consultant, working across several of the company's product groups.
Bassam was born in the UK and holds a 1st Class BSc (Hons) in Product Design from Brunel University, UK. Media Release
ANNEX C2: “DESIGN TO IMPROVE LIFE” STUDENT FORUM
Venue School of the Arts, Multi-Purpose Hall (Level 6)
Date/Time Wednesday 8 Feb 2012, 3.00 – 5.00pm
Objective To engage students in an interactive dialogue on „Design to Improve Life‟ for them to understand how design serves no longer just an aesthetic function but is a key catalyst to resolve global issues
Audience Design students & educators from Secondary Schools, Junior Colleges, Tertiary Institutions and School of the Arts (By invitation only)
Target No 200 attendees (Ages 13-18 years for students)
PROGRAMME
Time Activity Note 2.30 - 3.00pm Arrival and registration of Student Groups and Educators
3.00 - 3.05pm Welcome and Introduction By - Introduction of Forum speakers & attendees DesignSingapore - Sharing of objectives of the Student Forum Council - Programme outline
3.05 - 3.25pm What is Design to Improve Life? Presentation/ est. - Forum speakers to share on „Design to Improve Life‟: discussion by Forum speakers > What are some of the global issues affecting the world today? > How can design play a pivotal role in our daily lives?
3.25 - 3.50pm Presentation on INDEX: Award 2011 Winners Presentation/ est. - INDEX: to share on the six winning designs: (five from discussion by the categories of Body, Home, Work, Play and INDEX: Community, and one People‟s Choice Award) and why they were selected for the Award
- To give students an understanding of the actual winning designs that have the power to positively impact major global challenges like climate change, pollution, natural disasters, poverty, over-consumption and other important issues
3.50 - 4.00pm Design Educators‟ Response Design est. - Design educators can share their own personal or educators to organisational perspectives on „Design to Improve Life‟ participate
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Time Activity Note 4.00 - 4.15pm Break - Forum speakers and design educators to interact
4.15 - 4.50pm Dialogue between Forum Speakers, Design Forum speakers est. Educators and Students to lead dialogue - Forum speakers to lead dialogue on „Design to Improve Life‟ with attendees:
> What does „Design to Improve Life‟ mean to the students? > What are some current concerns affecting the youth today (issues such as environment, education, technology, mobility, etc) and how can design help address them? > Other topics as raised by students, educators or Forum speakers
4.50 - 5.00pm Round Up of Dialogue
5.00pm End of Student Forum Opening will be - All are invited to proceed to the Opening of INDEX: held at the plaza Award 2011 Exhibition in Singapore in front of The Cathay
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SPEAKER PROFILES OF „DESIGN TO IMPROVE LIFE‟ STUDENT FORUM
KATINKA VON DER LIPPE Member of the jury, INDEX: Jury
KATINKA VON DER LIPPE works as a designer at the Strategic Design & Design Management at Eker Design / Hydrolift. She was born in Oslo 1968, and holds a Master of Arts in Industrial Design and Design Management from the Oslo School of Architecture and Design.
Katinka is an award winning designer with more than a decade in the green automotive sector. Her latest acknowledgments range from being nominated by Sebastian Conran to the prestigious Brit Design Award 2009, to receiving the highly recognized Honors Award from the Norwegian Center for Design and Architecture 2009. The latter is given to designers and companies that through focus on strategic design continue to create design innovations in their field. Also she has twice received the Norwegian Design Councils Annual Design Award for design developments in TH!NK.
Katinka started her design career in 1997 heading the interior design development of the earlier TH!NK city vehicles. During the three following years she headed the Interior Engineering&Design department, a team of designers, vehicle engineers, SQAs, and CAD modelers, resulting in a successful launch of the world‟s first 100% recyclable Automotive Interior concept. In May 2006 she took on the responsibility of Design and Brand in TH!NK. Her cross functional focus has contributed to a strong recognition of the TH!NK brand as the world´s leading electric vehicle brand. She led the development of the well acclaimed TH!NK O concept vehicle presented at the Geneva Motorshow March 2008, as well as the latest TH!NK city vehicle launched in the European markets fall 2008. The combination of strategic and operational design expertise is one of her strongest assets.
Media Release
KIGGE HVID CEO, INDEX:
KIGGE HVID has led the development and growth of INDEX: since her appointment as founding CEO in 2002. New concepts – developing them, testing them and implementing them – are the hallmarks of her acclaimed work in leadership roles both in business and organizational settings. In leading the Danish government's mandate to advance the humanist tenets of Danish design, Kigge is a frequent panelist and theme-setter at the World Economic Forum's annual meeting in Davos and is a member of the Forum's Global Agenda Council on Design. In 2010 she joined the board of Danish shipping foundation Lauritzen Fonden as well as the internatioal advisory board of the Hong Kong Design Centre.She also sits on the board of Sport Event Denmark, an organization, which aim to attract major sports events to Denmark.
In 2009 Kigge Hvid was presented with the Design Leadership Award, which is organized by the Commerce and Economic Development Bureau of the Hong Kong SAR Government along with the Hong Kong Design Centre. The recipient of an honorary doctorate in 2006 by the Art Center College of Design in Pasadena, California, Kigge brings to her direction of INDEX: a fluency in the related languages of designers, global challenges, new business understanding and social entrepreneurship. This is reflected in her frequent international appearances as the main proponents today of Design to Improve Life. Media Release
ADAM VON HAFFNER PAULSEN News Director, INDEX:
ADAM VON HAFFNER PAULSEN joined INDEX: in 2005 and has become a mainstay of the organization. As news director, he is in charge of the INDEX: News Department controlling the ever increasing design to improve life news gallery. Furthermore, Adam serves as the organization‟s personal link to the International INDEX: Jury.
A graduate of the Graphic Arts Institute of Denmark, he holds not only a diploma in Creative Basics but also has studied journalism at the University of Southern Denmark in Odense. Adam wrote and translated for the influential magazine Golf Digest DK for two years and interprets the wisdom of those pages with impressive skill on the fairways. He founded a company of his own in 2004 for copy writing under the name Inkubator, and he has been a member since 2005 of the creative collective Republikken.