'New Screen Ecology' in India: a Study in Digital Transformation of Media
The ‘New Screen Ecology’ in India: A Study in Digital Transformation of Media Smith Mehta PGD, MMC Submitted in fulfilment of the requirements for the degree of Doctor of Philosophy School of Communication Creative Industries Faculty Queensland University of Technology 2021 ii iii iv Statement of original authorship The work contained in this thesis has not been previously submitted to meet requirements for an award at this or any other higher education institution. To the best of my knowledge and belief, the thesis contains no material previously published or written by another person except where due reference is made. Signature: QUT Verified Signature Smith Mehta 05 February 2021 v Keywords Internet, on-demand, India, platform economy, new screen ecology, production culture, creators, platforms, portals, intermediaries, talent agents, multi-channel networks, Bengali, Marathi, Hindi, regional content, localization, streaming media services. vi Abstract Media industries worldwide are grappling with the effects caused by digital disruption at every level of production, distribution and consumption. This thesis maps the implications of digital transformation in a major national context by investigating contemporary online content creation and distribution practices in India. The core theoretical framework employed is critical media industries studies. This approach combines cultural studies’ focus on power and representation with media studies’ commitment to detailed attention to the dynamics of industrial culture. I provide an in-depth study on the emergence of the Indian online audio-visual landscape by showing how the launch of a local and global suite of User Generated Content (UGC) platforms like Youtube, Facebook, and professional Generated Content (PGC) portals like Hotstar, TVFPlay, Netflix shape the working conditions of above-the-line labor.
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