Gendering Oil through the Lens of Advertising Gender roles in oil company advertisements as a mirror of culture and of social change Pamela Vang Gendering Oil through the Lens of Advertising Gender roles in oil company advertisements as a mirror of culture and of social change Pamela Vang IEI, Language for Academic and Professional Purposes Linköpings universitet, SE-581 83 Linköping, Sweden Linköping 2021 © Pamela Vang, 2021 This work is licensed under the Creative Commons Attribution 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/. This book is a scientific text published at the non-commercial publisher Linköping University Electronic Press. The author has tried to get permissions to publish the images included in this report. However, due to the complexity raised by their number, the age of many of these and their sources, in particular the fact that many of the advertisements appeared in a variety of different periodicals and publications including The Economist, New Statesman and Scientific American as well as general newspapers, the copyright owners have not been found. If you are the copyright owner of any of the images included in this report, please contact
[email protected]. I would like to take this opportunity to thank the staff at BP Archives, Warwick University, for the assistance they gave me in 2010 in my search for advertisements connected to BP and Shell. Publisher: Linköping University Electronic Press 2021 Editor: Edvin Erdtman ISBN 978-91-7929-030-6 (PDF) https://doi.org/10.3384/9789179290306 Cover by: Nico Franz from Pixabay Abstract This electronic book is a longitudinal investigation into the ways in which oil companies have adapted their advertising to both influence and appeal to their contemporary publics.