2013/2014 Annual Report
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Annual Report 2013/14 ASPIRE ZONE FOUNDATION 1 2 Contents The CEO’s Year in Review AZF IT AZF HR Marketing and Communications Aspire Academy Aspetar Aspire Logistics 3 His Highness Sheikh Tamim Bin Hamad Al Thani Emir of the State of Qatar His Highness Father Emir Sheikh Hamad Bin Khalifa Al Thani The CEO’s Year in Review It gives me great pleasure to introduce to you the annual report of Aspire Zone Foundation for the year 2013/2014. This report highlights the achievements and milestones of AZF over the past 12 months and underlines its exceptional strides towards becoming an international reference for sports excellence. Everything we accomplished during the year demonstrates our commitment to supporting the vision for Qatar 2030. The joint efforts of AZF’s member organizations - Aspire Academy, Aspetar, and Aspire Logistics - helped take AZF from concept for a sports city to an international icon. The successes of last year included increased cooperation between the Academy and prominent sports entities, such as the Qatar Olympic Committee and the Qatar Football Association, for the purpose of enhancing the performance of Qatari athletes and teams. This resulted in outstanding achievements by the Academy’s students and graduates; 27 gold medals, 25 silver medals, and 21 bronze medals in a variety of sports. Furthermore, the Academy contributed to the health of our local community through its Aspire Active program and the related partnerships with Qatar University and Hamad Medical Corporation. On the other hand, Aspetar was accredited by the Executive Office of the GCC Health Ministers’ Council as the first sports medicine hospital. Aspetar was also chosen as the medical partner for the national teams of Ivory Coast and Algeria during the FIFA World Cup 2014. Also during the year, Aspire Logistics became the prime destination for several international events and competitions; this can be attributed to the unmatched resources and facilities available to AL. A great example of such events was the successful 6 hours 50km race. Throughout the year, Aspire Logistics achieved a balance between fulfilling strategic objectives and perfecting the finest details of event organization and facility management. The organization’s efforts made us the destination of choice for elite training camps. The eventful past year reflects AZF’s commitment to its strategic role as a comprehensive sports facilitator; a victorious year for the Academy’s graduates, a year of research breakthroughs for Aspetar, and a year of successful events organized by Aspire Logistics. AZF managed to become an integral part in the lives of people in Qatar through community- focused activities and innovative programs. This approach succeeded in promoting a healthy lifestyle across the community and solidifying our position as a socially responsible entity. We are particularly proud of our contributions towards the development of sports in Qatar. One such contribution was the annual international conference and exhibition “ASPIRE4SPORT” which continues to grow and attract more people each year. I leave you to review this report hoping that it will convey the impact of our achievements and reflect the success of our partnerships with various national and international establishments. We pray the years ahead will hold more success for all of us. Khalid Al Sulaiteen CEO Aspire Zone Foundation 8 ‘Everything we accomplished during the year demonstrates our commitment to supporting the vision for Qatar 2030’. Khalid Al Sulaiteen CEO, Aspire Zone Foundation 99 10 11 Aspire Zone Foundation Mission & Vision Our mission is to enhance sports performance by developing sporting champions, promoting a healthy lifestyle, managing world-class sports events and infrastructures and contributing to the development of Qatar’s sports sector. Our vision is that by 2020 we will be the reference worldwide for sports excellence, by acting as one integrated sports group, delivering unsurpassed value for the sporting community and leading the development of sporting and healthy lifestyles in Qatar. Established by Emiri decree on 1 January 2008, Aspire Zone Foundatin (AZF) has grown significantly since its inception as an international sport destination, and it includes Aspire Academy, Aspetar and Aspire Logistics. The broad goals of AZF are to develop sports champions, promote healthy lifestyles and galvanize the sports economy in Qatar. The Aspire Zone Foundation and its member organizations enjoyed a fruitful year packed with growth. This was demonstrated through achievements and initiatives that solidified AZF’s leadership and impacted positive change in the world of sports as well as the local community. 2013/14 saw the forming of stronger alliances with key partners including the QOC and many of Qatar’s sports federations. One of the benefits of this collaboration was the unification of the football calendar between Aspire Academy and the Qatar Football Association (QFA). Also superb results were achieved by the student athletes of Aspire Academy in international tournaments such as the Mediterranean International Cup (MIC). Aspire Logistics oversaw numerous high-profile events and implemented an integrated Event and Venue Management System – BRIDGE – which was developed by AZF’s own IT Department. Another innovation of the year was the launch of namat.qa - a public Health educational platform developed by Healthy Lifestyle Program in Aspetar in collaboration with AZF’s IT team. The same spirit of innovation and collaboration resulted in the development and launch of the step into health mobile pedometer application. Aspetar’s National Sports Medicine Programme (NSMP) extended medical services to both the Algerian and the Ivorian national teams in the 2014 FIFA World Cup. Experts of the NSMP are also set to provide medical coverage to over 100 national and international events in 2014/2015. Overall, every department of AZF and its member organizations had noteworthy growth in various areas of operation; contributing to the leading role of AZF and its continued goal of positively changing people’s lives. 12 AZF and its member organizations had noteworthy growth in various areas of operation 13 AZF IT The visible growth in the services across Aspire Zone Foundation was supported by a backbone of novel solutions created and rolled out by the IT section of AZF. This constantly busy department enabled AZF, and its member organizations, to take on greater challenges and achieve remarkable results through the use of advanced technologies and tailored software solutions. Aspire Academy Interactive Self Profiling Management System: This solution made the evaluation of students noticeably more accurate for Aspire student athletes and their coaches. By capturing the discrepancies between coach and athlete perceptions, it enabled both students and coaches to score on the student’s sporting ability on various subjective parameters and then arrive at a methodology to psychologically evaluate the students. Education Department Portfolio Planning AZF IT developed a department-wide business capability blueprint which showed the entire set of functions, processes and capabilities of each team within the department and which can be used as a reference for sporting academies globally. From this blueprint, AZF IT defined the Education Department’s IT Application Landscape and prioritized the roll out of these applications based on the needs of the business. This roadmap provides Academy Senior Management with a 3-year view of the IT automation activities to be conducted along with the required cost and budget to support this activity. Gym Application This novel online Gym Application tailors a detailed training program for each student depending on his need & requirements; enabling better results and minimizing the risk of injury. The application will be used in Aspire’s new outdoor gym. 14 Aspire Logistics Venues & Events Management Aspire Logistics’ venues and events department had a tremendous year, organizing numerous successful events. AZF IT contributed to 17 of these events in many ways and particularly through the rollout of its Integrated Venues and Event Management Solution, BRIDGE. Aspetar Aspetar Digital Incident Report This solution tangibly enhanced the performance of Aspetar’s Quality Department by enabling the digitized tracking of the entire life cycle of an incident. step into health Mobile Pedometers Building on the huge success of the step into health Program, AZF IT successfully developed & launched the step into health mobile pedometer application. This app is available on both iOS and Android platforms and can be downloaded from the applicable mobile stores. The mobile pedometer basically uses built-in accelerometers to calculate the walking steps of the user, fat burn/calories and distance walked; it also provides the option for users to choose activity type. The mobile pedometer application is in use by over 1,900 members and has been short-listed as a finalist for the 2014 World Summit Award for Mobile Applications in the Healthy Lifestyle category. Namat Phase 1 The IT section successfully launched this bilingual website offering articles and consultations on healthy living, from physical activity to nutrition. www.namat.qa is operated by Aspetar and is tailored to the needs of the population in Qatar and the GCC. Aspetar Journal Website The readership of the bi-monthly Aspetar Journal skyrocketed after AZF IT took it online. With the limitations of hardcopy production eliminated,