Irish Communication Review Volume 14 Issue 1 Article 5 January 2014 Untangling the Web: an Evaluation of the Digital Strategies of Irish News Organisations Paul Hyland Follow this and additional works at: https://arrow.tudublin.ie/icr Part of the Communication Technology and New Media Commons Recommended Citation Hyland, Paul (2014) "Untangling the Web: an Evaluation of the Digital Strategies of Irish News Organisations," Irish Communication Review: Vol. 14: Iss. 1, Article 5. doi:10.21427/D7P716 Available at: https://arrow.tudublin.ie/icr/vol14/iss1/5 This Article is brought to you for free and open access by the Current Publications at ARROW@TU Dublin. It has been accepted for inclusion in Irish Communication Review by an authorized administrator of ARROW@TU Dublin. For more information, please contact
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[email protected]. This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License UNTANGLING THE WEB: An evaluation of the digital strategies of Irish news organisations Paul Hyland Introduction As Ireland’s print media continue to suffer a drop in their circulations, how impor- tant is the implementation of a viable and, above all, profitable web strategy, and how extensively are these currently being employed within four Irish news organisations? These include Ireland’s three best selling dailies: The Irish Times, the Irish Independent, and the Irish Daily Star, and a regional newspaper with a notable online presence, the Limerick Leader. This research examines the day-to-day operations of Irish news organisations; the resources devoted to their digital media/online departments, the revenue-generation strategies in place to monetize the work of these departments; and the prioritization given to the various mediums through which information is distributed.