Corporation of the Town of Huntsville

COMMUNITY SERVICES COMMITTEE MEETING MINUTES

Meeting held on Thursday, April 25, 2019 at 10:00 a.m. in the Huntsville Civic Centre, Municipal Council Chambers ______

Attendance:

Chair: Councillor Jonathan Wiebe

Members: Karen Cassian Arrived at 10:30 a.m. Brian Crozier Councillor Dione Schumacher Deputy Mayor Karin Terziano Councillor Brian Thompson David Woodall

Regrets: Councillor Tim Withey

Staff: Simone Babineau Manager of Recreation & Leisure Services Crystal Best-Sararas Deputy Clerk (Recording Secretary) Denise Corry Chief Administrative Officer Ron Gostlin Manager, Muskoka Heritage Place Amanda Hill Coordinator of Customer Service Kari Lambe Director of Community Services Greg Pilling Manager of Sales and Customer Service Teri Souter Manager of Arts, Culture and Heritage Sara White Collections Coordinator

1. CONVENE

Moved by Karin Terziano COMM13-19

IT IS RECOMMENDED THAT: We do now convene as a meeting of the Community Services Committee at 10:00 a.m. Carried.

2. ADOPTION OF AGENDA

Moved by Karin Terziano COMM14-19

IT IS RECOMMENDED THAT: The Community Services Committee Meeting Agenda dated March 28, 2019 be adopted as printed and circulated. Carried.

3. DISCLOSURE OF PECUNIARY INTEREST

Nil Community Services Committee Meeting Minutes – April 25, 2019 - 2 -

4. INVITED AND CEREMONIAL PRESENTATIONS

4.1 55+ Winter Games Committee - Final Report

Sheri Renaud and Fran Coleman provided highlights from the 2019 Ontario 55+ Winter Games. (Schedule “A”)

4.2 Director of Community Services

Chair Wiebe noted the upcoming departure of Director Kari Lambe and expressed his best wishes and thanks to for her years of service to the Town of Huntsville.

Karen Cassian arrived at this time.

5. REPORTS FROM MUNICIPAL OFFICERS

5.1 Report CS-2019-17 Cancellation Policy

Moved by Brian Crozier COMM15-19

IT IS RECOMMENDED THAT: Staff be directed to change the cancellation clause in the Community Services Facility Allocation Policy #Facilities-01 for ice, floor and field to match the cancellation policy for facility rental being:  If needed, the Town of Huntsville and its management reserve the right and authority to cancel, reorganize, and reschedule any individual and or group’s rental time.  In the event you cancel your booking, the following cancellation fee will apply: o More than 90 days’ notice of cancellation = 50% of the contracted revenue o 30-89 days’ notice of cancellation = 75% of the contracted revenue o 0-29 days’ notice of cancellation = 100% of the contracted revenue  A penalty free cancellation period for minor youth organizations to release booking times with no penalty up to 7 days after the organizations scheduling meeting prior to the start of their regular season.

AND FURTHER THAT: Staff be directed to change the Facility Allocation Policy section 4a Process to:  The Town will use last year's facility usage and previous year's registration numbers to form the basis for the upcoming year.

Carried.

Community Services Committee Meeting Minutes – April 25, 2019 - 3 -

5.2 Report CS-2019-11 Muskoka Heritage Place Status Quo Operation – Background

Teri Souter and Ron Gostlin highlighted the report that was received for information only. (Schedule “B”)

5.3 Report CS-2019-13 Sports Memorabilia Display Working Group

Moved by Brian Crozier COMM16-19

IT IS RECOMMENDED THAT: the Sports Memorabilia Display Working Group be struck consisting of the following individuals:

1. Councillor, Community Services Committee Chair 2. Director of Community Services 3. Customer Service Co-ordinator Canada Summit Centre 4. Manager of Arts, Culture and Heritage 5. Collections Co-ordinator

AND FURTHER THAT: The mandate of the Sports Memorabilia Display Working Group be to administer Sports Memorabilia Display and Collection under the Sport Memorabilia Collection Standard Policy;

AND FURTHER THAT: The Sports Memorabilia Display Working Group term run concurrent with the term of Council. Carried.

5.4 Report CS-2019-15 Sport Memorabilia Collection Standard Update

Moved by Brian Crozier COMM17-19

IT IS RECOMMENDED THAT: Council Resolution 78-12 "Sports Memorabilia Collection Standard Policy, 2012" be rescinded;

AND FURTHER THAT: The "Sports Memorabilia Collection Standard Policy, 2019", as attached to report CS-2019-15, be adopted. Carried.

5.5 Report CS-2019-14 Art Placement Working Group

Moved by Karin Terziano COMM18-19

IT IS RECOMMENDED THAT: The Arts Placement Working Group be struck consisting of the following individuals: 1. Councillor Jonathan Wiebe 2. Councillor Dione Schumacher 3. Karen Cassian – Community Services Committee Lay Member 4. Mary- Ruth Newell, Professional Artist 5. Marni Martin, Professional Artist 6. Kelly Holinshead, Professional Artist Community Services Committee Meeting Minutes – April 25, 2019 - 4 -

AND FURTHER THAT: The mandate of the Arts Placement Working Group is to advise Community Services Committee on matters of Public Art in the Town of Huntsville, under the authority of the Public Art Policy, 2010;

AND FURTHER THAT: The Arts Placement Working Group term run concurrent with the term of Council. Carried.

5.6 Report CS-2019-10 Public Art Gallery Feasibility - Background

This item was received for information only.

5.7 Report CS-2019-12 Aspdin Hall Adhoc Committee 2018-2022

Moved by Karin Terziano COMM19-19

IT IS RECOMMENDED THAT: The following individuals be named as the Aspdin Community Hall Ad Hoc Committee for the 2018-2022 Term of Council:

• Cherryll Demaine, President • Ross Earl, Vice-President • Thelma Beaudry, Secretary • Irene Turner, Treasurer • Ted Turner • Dave Beaudry • Sylvia Leeder • Jim Demaine • Debbie Anderson • Lori Lamb • Council Representative (as per Appointing By-law 2018-148)

AND FURTHER THAT: Committee approves the terms of reference as attached to report CS-2019-12. Carried.

5.9 Report CS-2019-19 Municipal Seat Dedication Programs - Update

This item was received for information only.

6. GENERAL INFORMATION

Nil

Community Services Committee Meeting Minutes – April 25, 2019 - 5 -

7. ADJOURNMENT

Moved by Karin Terziano COMM20-19

IT IS RECOMMENDED THAT: We do now adjourn at 11:51 a.m.

Carried.

______Chair (Councillor Jonathan Wiebe) Schedule "A"

Community Services Committee

GOC Final Update

About the Games

The Huntsville 2019 Ontario 55+ Games were held Tuesday March 5th to Thursday March 7th 2019

The Games were operated and funded under the Games Ontario program via the Ministry of Tourism, Culture and Sport, Municipal partner contributions and Private sponsorship sales.

883 Adults aged 55+ visited Muskoka to compete in 10 different activities. Venues At a Glance

The Games invested $17,000 in funding to the various Muskoka venues who hosted competitions during the shoulder season.

Sports At a Glance Volunteers

This event would not be possible without the efforts of amazing volunteers!

202 Volunteers registered for Huntsville 2019 The GOC held multiple orientation sessions and partnered with Volunteer Muskoka to provide complimentary First Aid and CPR certification courses. (2)

Special Events

The Huntsville 2019 Games Opening Ceremony was held on Tuesday March 5th at the Don Lough Arena to welcome all participants.

A Muskoka Maple reception featured local fare from Three Guys & A Stove, Whimsical Bakery, Sugarbush Hills Maple Farm, Best Ever, Good Food Co-Op, Sawdust City, Canvas Brewery, Lake of Bays Brewing and Copperhead Distillery & Spirits.

The Ceremony program Emceed by Grant Nickalls included entertainment from the Huntsville Skating Club, Huntsville Sting, The Fire Guy and Huntsville’s own Dara Howell accompanied by Ken & Sandy Raven. Special Events

The GOC did not stop at just one night of fun!

On Wednesday March 6th the Middle Night Music + Dine Around was held in Downtown Huntsville and Around Town. Civic Square was transformed into a Shuttle Stop & Sugar Shack thanks to Hammond Transportation and Sugarbush Hills Maple farm.

Maple Taffy on Snow and PACHI 15 Local restaurants participated in the Middle Night Dine Around $15,500 was reinvested into community businesses

Sponsorship Summary 36 Total sponsors of the Huntsville2019 Games • $17,500 Cash sponsorship • $17,500 Municipal Partner sponsorship • $30,000 Value in kind sponsorship

Economic Impact

EVENT EXECUTION SPECIFIC IMPACT:

Local accommodation providers reaped the benefits of shoulder season revenue. $115,000 was invested into area hotel & motels

Muskoka food and beverage businesses, community service groups and schools were contracted to provide food services for the program participants. $38,000 was invested in breakfast & lunch meals during the Games

Transportation services were provided by Muskoka based Hammond Transportation and Campbell’s Bus Lines. $21,000 was invested back into local transportation companies

Sports Equipment was procured from Canadian Tire, Sportscheck and Source for sports $2,000

*2019 final budget to be posted.

Economic Impact

MTCS TREIM MODEL An economic impact study was conducted by the Economic Development office of the Town of Huntsville with the following highlights:

Budget & Legacy

The Huntsville 2019 Ontario 55+ Games was successful in its application to the New Horizons Federal grant program, in addition to funds raised through local sponsorship sales.

As of April 15th, the event execution budget is in a surplus position of approximately $15,000

The 2019 Games are projected to receive an additional $25,000 in legacy funding from the Ministry of Tourism, Culture and Sport for the Town of Huntsville.

A legacy planning committee comprised of Games Ontario, the Town of Huntsville and community volunteers will be assembled post Games. (2019)

Games Organizing Committee

ACCOMMODATION CO-CHAIR Jennifer Brockett ACCOMMODATION CO-CHAIR Steve Carr ADMINISTRATION CHAIR Katie Love FINANCE CHAIR Julia McKenzie GM Sheri Renaud GOC CHAIR Fran Coleman MEDICAL CO-CHAIR Angie Paulsen MEDICAL CO-CHAIR Emma Love REGISTRATION & SOCIAL MEDIA Torin Suddaby SECURITY CHAIR Peter Redwood SPECIAL EVENTS Kelly Haywood SPORT TECHNICAL CO-CHAIR John Cowan SPORT TECHNICAL CO-CHAIR Jonathan Percival TRANSPORTATION CO-CHAIR David Tompkins TRANSPORTATION CO-CHAIR Cathy Smith VOLUNTEER CO-CHAIR Wendy McConnell VOLUNTEER CO-CHAIR Ruthann Cook Schedule "B"

MUSKOKA HERITAGE PLACE – MUSEUM, VILLAGE & TRAIN

MISSION STATEMENT: To collect, care for, interpret and preserve a viable collection of historical artifacts, documents, photographs, archives and other materials particular to Muskoka; and to provide a uniquely historic attraction which imparts accurate, educational, historical information in a spirited and entertaining manner pertinent to the Muskoka experience.

CORE VALUES & BEHAVIOUR CODE Honesty Courtesy Respect Safety Find the Fun

Ernie Buchner and Lieutenant Governor, , 1981

Lieutenant Governor of Ontario Minister of Heritage, Sheila Copps, , 2002 Addition of component – museum and site in 1997 partnership with Wasauksing First Nation and M’njikaning Andy Mitchell, MP; Ms Copps; Mayor Len Clark; First Nation (now Chippewas of Rama) MPV Manager John Finley Mayor MacKenzie, His Honour, Councillor Fran Coleman, Teri Souter Lieutenant Governor of Ontario Hillary Weston, 2001 Teri Souter, Her Honour, Mayor Hugh MacKenzie, Huntsville Town Council on Flyer, 1997 Tricia Markle, president Friends of Muskoka Mayor Len Clark, Councillor Steve Alcock, Councillor Ken Oben, Councillor Pioneer Village Bill Sibeon, Councillor Det Schumacher, Councillor Fran Coleman

Lieutenant Governor of Ontario Prime Minister Paul Martin, James Bartleman, 2007 June 21 2004 Addition of Métis component; The Right Honorable, Grand Council Chief John Partnership with Moon River Métis Council and Métis Beaucage, Mrs. Martin, Mayor MacKenzie, Teri Nation of Ontario Souter

Prime Minister Paul Martin, June 21 2004 Drumming at Muskoka Heritage Place, Huntsville Lieutenant Governor of Ontario , 2008 Memberships

• Ontario Museum Association – 45 years old • One of 700 institution members, 35 years • Professional Standards • Professional training • Community Museum Operating Grant

• Archives Association of Ontario • Membership, assessment, led to successful federal grant funding, shelving • Collections Co‐ordinator courses; fonds, best practices • Resource to Corporation Records Management • Heritage Collection • Sports Memorabilia Collection Canada Day 2018 • Public Art Collection MPP Norm Miller, MP Tony Clement, Mayor Scott Aitchison, Teri Souter, • Canadian Museum Association Captain George Hunt (Ron Gostlin) • Museums of Muskoka • Founding member • Won a “best welcome sign” contest, played it forward

$18.00 Education Program Revenue Full Day Ed Program Fee Comparisons $18,000.00 $16.00

$16,000.00 $14.00 $12.00 $14,000.00 $10.00 $12,000.00 $8.00 $10,000.00 $6.00 $8,000.00 $4.00 $6,000.00 $2.00 $4,000.00 $0.00

$2,000.00 Black Creek Fanshaw Pioneer Doon Heritage Muskoka Pioneer Village Village Village Heritage Place $0.00 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

As presented in CS‐2017‐40, General Committee October 25, 2017 As presented in CS‐2017‐40, General Committee October 25, 2017; updated to add 2018 actual

Number of Visitors Admission Revenue $ 16,000 $120,000 14,849 $107,564 14,111 $105,457 14,000 $100,000 $94,171 12,422 12,414 $92,282 $89,501 11,744 11,880 $87,257 12,000 11,587 $83,915 11,337 $82,228 10,957 $80,000 10,109 $74,921 10,000 $68,432

$60,000 8,000

6,304 $45,358

6,000 $40,000

4,000 $20,000

2,000

$0 0 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 Note: Admission results show no train in 2009 re Canada Summit Centre Build Economic Impact: Muskoka Heritage Place – Visitor Spending Impact in $300,000 The Bottom Line Budget Operations  / Net Operations  Muskoka District Municipality in 2017, generated using the Ontario $ Adjusted for Inflation Trend  Ministry of Tourism, Culture and Sport TREIM (Tourism Regional Economic $250,000 Impact Model) December 14, 2017. $200,000 VALUE PROPOSITION:

$150,000 Annual impact $5,323,370.00

$100,000

$50,000

$0 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Inflation Calculator: https://www.bankofcanada.ca/rates/related/inflation‐calculator/ Actual Net Bottom Line results for MHP are trending consistently lower than budget over time, providing value to ratepayers.

Community Events, Attendance 2016‐2018

1200

1000 Comparable Sites Cost to Operate: (source LORD MHP Plan July 2017, page 23, 24) Operating Budgets and 800 Sources: With the exception Canada Day of the Founders Museum and Pioneer Village outside 600 Thunder Bay, all of the comparable operations have Great Pumpkin Trail substantially higher net costs

to operate than MHP and also 400 substantial operating support Nutty Chocolatier Easter Egg Hunt from government sources, primarily their local. 200 A Portage Flyer Christmas

0 2016 2017 2018

Mayor’s Choice for Best‐dressed building sponsor, introduced in 2004

Portage Flyer Christmas Event created 2004 VID_20170930_150238_edit_1.mp4

Crazy Train

MHP Visitation Visitor origin and experience tracked annually. These results are B.C. QUE. ALL OTHERS by Province 1% 2% consistent over time; 2018: 1% 2018

United Kingdom 6% MHP Visitation USA Other 3% by Country Europe 10% 7% 2018

ONT 96% Canada 74% Road Signs, 0.33% CAA, 0.00% Chamber of Muskoka Tourism, Resort Commerce, 0.33% Promotion, 0.33% 1.99% Brochure, 4.32% MHP TOH Signage /LED, Happened Upon, 3.99% 1.33% Muskoka, 12.65% Northern, 8.50% Ontario Visitation by Region 2018 Radio/Print, 8.97%

Return Visit, 9.63% Western, 15.94% Central, 22.53% Website, 2.09% Internet Search, 38.21%

Word of Mouth, 17.28%

Eastern, 9.14%

Southern, 31%

Travel Guide/Tour Centre, Facebook / Twitter, 1.00% 4.98% Trip Advisor, 5.44% MHP ‐ Marketing Break‐out 2018 How guest book respondents heard about MHP

Qualitative Data Qualitative Data: TripAdvisor – MHP #5 of 13 things to do in Huntsville, Tuesday Feb 27, 2019 Guest Books (Rotary Village Station and https://www.tripadvisor.ca/Attraction_Review‐g181752‐d3546254‐Reviews‐ Muskoka Museum) comments 2017 Muskoka_Heritage_Place‐Huntsville_Muskoka_District_Ontario.html (2018 not yet compiled) Positive 677 Negative 6

Qualitative Data TripAdvisor 50% Excellent 41% Very Good 91% Very Good or Better 1% 8 % Average 0% 98% Average or Better 8% 0% Poor 1% Terrible

Excellent Very Good Average

50% Poor Terrible

41% LAST 4 YEARS STRATEGIC PLANNING LAST 4 YEARS STRATEGIC PLANNING • 2014/15 Applied for Funding • 2016 Ontario Trillium Foundation grant awarded for • Director Lambe, interviewed each member of consultant “to maximize potential of the site within the council and community stakeholders legal requirements that it remain a park or pioneer village” • August 2018 Director Lambe, presented • LORD Cultural Resources engaged via RFP procurement updated plan process • Stakeholder interviews and public engagement • 2019 Funding related to MHP Strategic Plan • 2017 LORD final report declined during budget deliberations • Staff directed to “prepare a 10 year strategic plan for MHP” with itemized reference to LORD recommendations

2019 Status Quo Operations

• 2 Museums – Muskoka and Steam • Working cross‐roads Pioneer Village circa 1880 THE FUTURE • Operational Steam Train (narrow gauge); off season use of Diesel‐Electric engine, to save money ?