Cross Platformcase Studies
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CROSS PLATFORM CASE STUDIES CROSS PLATFORM CONTENTS 1 2 3 4 5 6 Lexus SLATE BRITISH AIRWAYS GLOBUS CONSULTING GYMBOREE IMF 7 8 9 10 11 2013/2014 Season Guide NEW NATIONAL THEATRE,TOKYO Scotch Grain Spider No.634 Tokyo Skytree Town Solamachi(1F) September 2013 - July 2014 Each shoe is made by sewing together 38 pieces of leather taken from the neck and belly parts, which are not usually used. The superb technique of our craftsmen has been maintained since METI PREFECTURES & 1964 when Hirokawa was established.SCOTCH We are proud that we have used only the Goodyear welt process,GRAIN and have engaged in economic activities that are friendly to the environment. REAL ESTATE JAPAN PRINT BROCHURE Opera Ballet Dance Play DOMESTIC TRAVEL tokyo 2 CLIENT: Lexus JULY 2012 weekenderJapan’s premier English language magazine Since 1970 PLATFORMS: Ad campaign PLUS HERE COMES KARUIZAWA Content production for Print MOUNTAIN ESCAPE THE SUMMER OF THE STARS Online Content production WHERE ARE YOU HEADING? LONDON CALLING CELEBRATING THE UK, OLYMPIC STYLE BRIGHT YOUNG THINGS SHARP MINDS DETAILS: AND MBAS Lexus is a very successful luxury car brand in Japan and the US. INTERVIEWS Top UK Designers To really place themselves as a top AGENDA MOVIES Sir Paul Smith and Cath Kidston talk to All the biggest shows Previews of the best movies Weekender brand in the category they need to take & events in July coming up this month 1 ALSO IN THIS ISSUE: The Latest APAC news from the Asia Daily Wire, People Parties & Places with Bill Hersey and much more... 3 the leading European brands head on in showing their attractiveness to an international audience. BC Media teamed up with Lexus to create a series of stories and ad campaigns, both digital and print, telling the Lexus story, their superb customer service policies and the love and passion they put into each car 4 5 EXAMPLES 1 6 months advertising campaign in Tokyo Weekender 4 Web article on Tokyo Weekender website 2 July front cover Tokyo Weekender 5 Lexus spread November 2012 3 Lexus article November 2012 1 CLIENT: SLATE CONSULTING PLATFORMS: Total Solution: Media management and branding Identity, Ads, Logo Brochures production 2 3 Website development and maintenance CRM software development Infrastructure management SNS Marketing DETAILS: Slate uses BC Media as its primary outsourcing partner for all its marketing, 4 branding, IT and graphic design needs. For a business that is driven by IT and grows through the face it presents to the world, over half a decade of renewed contracts demonstrates the level of satisfaction Slate has in working with BC. 5 6 EXAMPLES 1 Dynamic and Bilingual website 4 Facebook marketing campaign 2 Design for Slate’s new Year card 2013 5 LinkedIn marketing campaign 3 Branding solution 5 Print advert for magazine 1 CLIENT: BRITISH AIRWAYS PLATFORMS: Print Advert design Content production for Print Web Banner design Event production Digital Newsletter 2 3 DETAILS: British Airways regularly uses BC Media’s services for most of its PR communication needs with the foreign community in Japan. Be it content in print, digital or a combination of both, BC Media has successfully managed each project from initial conception to final delivery of the 4 desired product. 5 6 EXAMPLES 1 Website banner promotional campaign 4 Email newsletter promotion 2 Photos from BA photo competition event 5 Website banner 3 Photos from BA photo competition event 5 Advertising design 1 CLIENT: GLOBUS CONSULTING PLATFORMS: Web site development Digital Archive solution Application development SNS Marketing 2 3 DETAILS: Globus is a consulting firm specializing in corporate training for executives. Globus is keen on using technology to enhance every aspect of their business but with little experience and a lack of technical personal, they turned to BC Media. BC Media both provides and actively consults with Globus on technical solutions 4 including but not limited to an interactive corporate website, a mobile application, digital archives and social media marketing. 5 6 EXAMPLES 1 Globus email app for Ipad 4 Digital archive solution 2 Facebook marketing campaign 5 Poster design 3 Twitter marketing campaign 6 Globus website 1 What sets Ohana apart from the other international schools in Creativity. Confidence. Friendship. It all starts at Gymboree. Tokyo? CLIENT: GYMBOREE We are perhaps the only international preschool Our where the owners are the teachers and live No membership fee or Join with a friend and the philosophy of the FALL CAMPAIGN building maintenance fee school each day. We ends + save 5,000 yen more believe in building the (A 20,000 yen savings) character of our students 10/31! through academic and life skills – how to be team players, respect others and take care of one another, our community and our environment. Through our lessons and projects, graduates of PLATFORMS: Ad production Classes for babies Classes for 1 year olds our school will have not only academic skills but depth of character to succeed in interactions with others. OHANA INTERNATIONAL SCHOOL Weekender talks to Darren Winney and Shelley Sacks from Ohana What other projects is Ohana cooking? The staff and children are raising funds to Digital Newsletter International School to find out why their school is different purchase a new fue and taiko drums for a town in Tohoku who lost theirs in the tsunami. In What was the vision for Ohana International There is a high ratio of teachers to students the spring, the children will visit the preschool School when you started out? at Ohana, what motivates you as owners to in this town and host a matsuri with taiko for Darren and I (Shelley) wanted to create a school continue in the classroom? them. They are also gardening in Minato-ku, of excellence where the priority is on education We felt we needed to be personally involved in potato digging in Chiba and collecting clothing and not profit. We employ experienced staff teaching full time to keep the standard high. for people in Tibet. Video Production who commit long-term to grow the school and Our backgrounds and passion are teaching, build relationships with our students. The and our skills lie in the classroom. So, while we Address: 2/3F, Park I, 2-17-8 Azabu-juban name Ohana means “family and friendship” in have the passion to run the school, it is most Minato-ku, Tokyo 106-0045 rewarding being with the children, watching Explore two-way communication 3 Hawaiian and reflects the community-oriented Tel: 03-3451-0087 Explore the senses, learn about philosophy of our school. them develop and learning from them. Website: www.school-in-tokyo.com cause & effect and build strength. and become a competent problem solver. DETAILS: Classes for 2 year olds Classes for 3-4 year olds Gymboree is a global franchise specializing in play-classes for small children with an Stretch the imagination and Build self-confidence and support language development gain independence in a drop-off international customer base in Japan. through creative play. environment. Preschool Gymboree has been using BC Media’s + 2-4 yrs old Play & Learn Music Art School Skills Sports Skills Multi-age 0-6mos 6-60mos 16-60mos 30-60mos 30-60mos 6-60mos platforms in most of its communication www.gymboree.jp 2 www.tokyoweekender.com4 OCTOBER 2012 with the international community in Japan. Realizing the potential of media in reaching their desired audience, they had BC Media enhance their marketing by supplementing it with videos and digital newsletters in addition to their more traditional print and digital adverts. 5 EXAMPLES 1 Email newsletter 4 Screen shot from promotional video 2 Advert design 5 Screen shot from promotional video 3 Screen shot from promotional video tokyo OCTOBER 2012 1 CLIENT: INTERNATIONAL MONETARY FUND weekenderJapan’s premier English language magazine Since 1970 IMF & WORLD BANK SPECIAL TOKYO WELCOMES THE WORLD: PLATFORMS: Event promotion 2012 IMF & WORLD BANK MEETINGS IMF & WORLD BANK GROUP COMES TO TOWN Every three years, the annual meetings of the IMF and World Bank are held away from the two Content production for Print organizations’ Washington D.C. Headquarters and this year, it is the turn of Tokyo to host. The meetings are a forum for international cooperation which are held ‘to discuss international economic and financial developments and policies’. As the aim is to strengthen inclusive economic growth and help countries overcome poverty, the venue is usually a developing nation. The 2012 meetings had initially INTERVIEW been planned to take place in Egypt but, after developments in the region in early 2011, the organisers Online Content production WITH TOKYO’S GOVERNOR ISHIHARA felt that a move was necessary and Japan stepped in. Offering its services at a time when itself in such ENTERTAINMENT early stages of recovery from catastrophic earthquake and tsunami was a brave move and one the city AUTUMN TRAVEL of Tokyo, and Japan as a whole, wants to capitalise on. FINE DINING & SHOPPING IN GINZA IWATE, TOTTORI & VIETNAM iroshi Naka, secretary general In 2012, there are new challenges but As well as passing on lessons learned, Naka of the Japan Secretariat for also new opportunities. Selling Japan says, “we would like to make an intellectual Hthe 2012 annual meetings of to the world is still a priority, of course: contribution to the world.” There will be a the IMF and the World Bank Group, “Kakuei Tanaka told young staff of the program of seminars, hosted in collaboration speaks eagerly of what the meetings Ministry of Finance in 1964 that the with the World Bank and IMF and through can do for Japan and why he is glad annual meetings were superior to more these – as well as cultural exhibitions Tokyo is playing host.