CROSS PLATFORM CASE STUDIES CROSS PLATFORM CONTENTS

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Lexus SLATE BRITISH AIRWAYS GLOBUS CONSULTING GYMBOREE IMF

7 8 9 10 11 2013/2014 Season Guide NEW NATIONAL THEATRE,TOKYO

Scotch Grain Spider No.634 Tokyo Skytree Town Solamachi(1F) September 2013 - July 2014 Each shoe is made by sewing together 38 pieces of leather taken from the neck and belly parts, which are not usually used. The superb technique of our craftsmen has been maintained since METI PREFECTURES & 1964 when Hirokawa was established.SCOTCH We are proud that we have used only the Goodyear welt process,GRAIN and have engaged in economic activities that are friendly to the environment. REAL ESTATE JAPAN PRINT BROCHURE Opera Ballet Dance Play DOMESTIC TRAVEL tokyo 2 CLIENT: Lexus JULY 2012

weekenderJapan’s premier English language magazine Since 1970 PLATFORMS: Ad campaign PLUS HERE COMES KARUIZAWA Content production for Print MOUNTAIN ESCAPE THE SUMMER OF THE STARS Online Content production WHERE ARE YOU HEADING? LONDON CALLING CELEBRATING THE UK, OLYMPIC STYLE BRIGHT YOUNG THINGS SHARP MINDS DETAILS: AND MBAS

Lexus is a very successful luxury car brand in Japan and the US. INTERVIEWS Top UK Designers To really place themselves as a top AGENDA MOVIES Sir Paul Smith and Cath Kidston talk to All the biggest shows Previews of the best movies Weekender brand in the category they need to take & events in July coming up this month 1 ALSO IN THIS ISSUE: The Latest APAC news from the Asia Daily Wire, People Parties & Places with Bill Hersey and much more... 3 the leading European brands head on in showing their attractiveness to an international audience. BC Media teamed up with Lexus to create a series of stories and ad campaigns, both digital and print, telling the Lexus story, their superb customer service policies and the love and passion they put into each car

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EXAMPLES

1 6 months advertising campaign in Tokyo Weekender 4 Web article on Tokyo Weekender website

2 July front cover Tokyo Weekender 5 Lexus spread November 2012

3 Lexus article November 2012 1 CLIENT: SLATE CONSULTING

PLATFORMS: Total Solution: Media management and branding Identity, Ads, Logo Brochures production 2 3 Website development and maintenance CRM software development Infrastructure management SNS Marketing

DETAILS:

Slate uses BC Media as its primary outsourcing partner for all its marketing, 4 branding, IT and graphic design needs. For a business that is driven by IT and grows through the face it presents to the world, over half a decade of renewed contracts demonstrates the level of satisfaction Slate has in working with BC.

5 6 EXAMPLES

1 Dynamic and Bilingual website 4 Facebook marketing campaign

2 Design for Slate’s new Year card 2013 5 LinkedIn marketing campaign

3 Branding solution 5 Print advert for magazine 1 CLIENT: BRITISH AIRWAYS

PLATFORMS: Print Advert design Content production for Print Web Banner design Event production Digital Newsletter 2 3

DETAILS:

British Airways regularly uses BC Media’s services for most of its PR communication needs with the foreign community in Japan. Be it content in print, digital or a combination of both, BC Media has successfully managed each project from initial conception to final delivery of the 4 desired product.

5 6 EXAMPLES

1 Website banner promotional campaign 4 Email newsletter promotion

2 Photos from BA photo competition event 5 Website banner

3 Photos from BA photo competition event 5 Advertising design 1 CLIENT: GLOBUS CONSULTING

PLATFORMS: Web site development Digital Archive solution Application development SNS Marketing 2 3 DETAILS:

Globus is a consulting firm specializing in corporate training for executives. Globus is keen on using technology to enhance every aspect of their business but with little experience and a lack of technical personal, they turned to BC Media. BC Media both provides and actively consults with Globus on technical solutions 4 including but not limited to an interactive corporate website, a mobile application, digital archives and social media marketing.

5 6 EXAMPLES

1 Globus email app for Ipad 4 Digital archive solution

2 Facebook marketing campaign 5 Poster design

3 Twitter marketing campaign 6 Globus website 1 What sets Ohana apart from the other international schools in Creativity. Confidence. Friendship. It all starts at Gymboree. Tokyo? CLIENT: GYMBOREE We are perhaps the only international preschool Our where the owners are the teachers and live No membership fee or Join with a friend and the philosophy of the FALL CAMPAIGN building maintenance fee school each day. We ends + save 5,000 yen more believe in building the (A 20,000 yen savings) character of our students 10/31! through academic and life skills – how to be team players, respect others and take care of one another, our community and our environment. Through our lessons and projects, graduates of PLATFORMS: Ad production Classes for babies Classes for 1 year olds our school will have not only academic skills but depth of character to succeed in interactions with others. OHANA INTERNATIONAL SCHOOL Weekender talks to Darren Winney and Shelley Sacks from Ohana What other projects is Ohana cooking? The staff and children are raising funds to Digital Newsletter International School to find out why their school is different purchase a new fue and taiko drums for a town in Tohoku who lost theirs in the tsunami. In What was the vision for Ohana International There is a high ratio of teachers to students the spring, the children will visit the preschool School when you started out? at Ohana, what motivates you as owners to in this town and host a matsuri with taiko for Darren and I (Shelley) wanted to create a school continue in the classroom? them. They are also gardening in Minato-ku, of excellence where the priority is on education We felt we needed to be personally involved in potato digging in Chiba and collecting clothing Video Production and not profit. We employ experienced staff teaching full time to keep the standard high. for people in Tibet. who commit long-term to grow the school and Our backgrounds and passion are teaching, build relationships with our students. The and our skills lie in the classroom. So, while we Address: 2/3F, Park I, 2-17-8 Azabu-juban name Ohana means “family and friendship” in have the passion to run the school, it is most Minato-ku, Tokyo 106-0045 rewarding being with the children, watching Explore two-way communication 3 Hawaiian and reflects the community-oriented Tel: 03-3451-0087 Explore the senses, learn about philosophy of our school. them develop and learning from them. Website: www.school-in-tokyo.com cause & effect and build strength. and become a competent problem solver. DETAILS: Classes for 2 year olds Classes for 3-4 year olds

Gymboree is a global franchise specializing in play-classes for small children with an Stretch the imagination and Build self-confidence and support language development gain independence in a drop-off international customer base in Japan. through creative play. environment.

Preschool Gymboree has been using BC Media’s + 2-4 yrs old Play & Learn Music Art School Skills Sports Skills Multi-age 0-6mos 6-60mos 16-60mos 30-60mos 30-60mos 6-60mos platforms in most of its communication www.gymboree.jp 2 www.tokyoweekender.com4 OCTOBER 2012 with the international community in Japan. Realizing the potential of media in reaching their desired audience, they had BC Media enhance their marketing by supplementing it with videos and digital newsletters in addition to their more traditional print and digital adverts.

5 EXAMPLES

1 Email newsletter 4 Screen shot from promotional video

2 Advert design 5 Screen shot from promotional video

3 Screen shot from promotional video tokyo OCTOBER 2012 1 CLIENT: INTERNATIONAL MONETARY FUND

weekenderJapan’s premier English language magazine Since 1970 IMF & WORLD BANK SPECIAL TOKYO WELCOMES THE WORLD: PLATFORMS: Event promotion 2012 IMF & WORLD BANK MEETINGS

IMF & WORLD BANK GROUP COMES TO TOWN Every three years, the annual meetings of the IMF and World Bank are held away from the two Content production for Print organizations’ Washington D.C. Headquarters and this year, it is the turn of Tokyo to host. The meetings are a forum for international cooperation which are held ‘to discuss international economic and financial developments and policies’. As the aim is to strengthen inclusive economic growth and help countries overcome poverty, the venue is usually a developing nation. The 2012 meetings had initially INTERVIEW been planned to take place in Egypt but, after developments in the region in early 2011, the organisers Online Content production WITH TOKYO’S GOVERNOR ISHIHARA felt that a move was necessary and Japan stepped in. Offering its services at a time when itself in such ENTERTAINMENT early stages of recovery from catastrophic earthquake and tsunami was a brave move and one the city AUTUMN TRAVEL of Tokyo, and Japan as a whole, wants to capitalise on. FINE DINING & SHOPPING IN GINZA IWATE, TOTTORI & VIETNAM iroshi Naka, secretary general In 2012, there are new challenges but As well as passing on lessons learned, Naka of the Japan Secretariat for also new opportunities. Selling Japan says, “we would like to make an intellectual Hthe 2012 annual meetings of to the world is still a priority, of course: contribution to the world.” There will be a the IMF and the World Bank Group, “Kakuei Tanaka told young staff of the program of seminars, hosted in collaboration speaks eagerly of what the meetings Ministry of Finance in 1964 that the with the World Bank and IMF and through can do for Japan and why he is glad annual meetings were superior to more these – as well as cultural exhibitions Tokyo is playing host. than 100 international trade fairs,” Naka throughout the venues – visitors will find says, “We hope to get a similar benefit something to take away. Linking the past Selling the merits of Tokyo and this year.” Although he is keen to stress and present is a big part of the message showcasing what it has to offer might that the benefits are not only financial. about Japanese culture, Naka says, “for DETAILS: sound easy – here we are in one of the example people will learn about how some most exciting cities in one of the most The take up of offers to arrange factory of the technology the Tokyo Sky Tree uses to advanced countries in the world which visits to showcase Japan’s industry to mitigate earthquakes comes from the idea has a history and culture well known to the world has been high. “That’s good of a central pillar inherited from five-tier almost everyone. news for Japanese people because pagodas.” sometimes they lose confidence in their Naka, who with his staff seems to have technological advancement but now, with The benefits of the meetings go both ways, taken the challenge in his stride, explains so many countries interested, it’s a good Naka feels: “I hope visitors and that there are four pillars to the project opportunity to regain that confidence.” people living here will tell of doing justice to the choice of Tokyo other people coming from In 2012 the IMF & World Bank held as host city. The first time the meetings “Another merit of hosting the meetings abroad what they feel about were held here was in 1964, the same in Tokyo, in Japan, is that we can show Japan - both the good and year that Tokyo last hosted the Olympic recovery from the earthquake last year,” the bad aspects. Everything Games. Those meetings – brought to Naka says. “As part of that we are going should be fed back to Japan Japan by then finance minister and to host a big seminar in Sendai (Miyagi through media and so future prime minister, Kakuei Tanaka – prefecture) with the World Bank, at on, and that kind of their annual meeting, a major event in were, Naka has said, “an opportunity to which we’d like to spread the message conversation with the promote Japan to the world and one of to developing countries that they have to public will only help the driving forces behind Japan’s post- mainstream disaster risk management us develop ourselves war new start.” into their development policy.” in the future.”

the financial an business world which Above: Hiroshi Naka Background Image: Inside Tokyo International Forum, venue for the 2012 meeting

www.tokyoweekender.com OCTOBER 20122 attracted thousands of political and ALSO IN THIS ISSUE: The Latest APAC news from the Asia Daily Wire, an Education Special, Movies, Events and much more... business leaders from around the world, 16 | IMF & WORLD BANK SPECIAL | GINZA GUIDE GINZA GUIDE | IMF & WORLD BANK SPECIAL | 17 in Tokyo. Ginza Guide 7. MIKIMOTO

You will find the finest pearls in the world at Mikimoto, the first BC Media teamed up with the Ministry of ike Fifth Avenue in New York or Ginza remains one of the best places in the world to company to ever achieve cultured Avenue Montaigne in Paris, Ginza is shop for luxury items and indeed dine in the finest pearl production. Proudly on the streets of Ginza since 1899. the iconic shopping district in Tokyo. style possible anywhere on earth. A district that L 4-5-5 Ginza, Chiyoda-Ku, Its wide, avenue-like streets are flanked by is connected to major attractions and important Tokyo 104-8145 some of the most innovative and exciting locations in the area such as the Imperial Palace Tel: 03-3535-4611 Finance and The Cabinet Office in Japan to architecture in the city, buildings which and the Tokyo International Forum and just around Web: www.mikimoto.com host flagship stores and upscale fashion the corner from the Marunouchi area and newly 6 boutiques, Michelin-starred restaurants renovated Tokyo Station, every visitor to Tokyo will 3 and top class entertainment venues. Ginza end up here at some point. 6. DAIMARU is the ideal destination for those looking to promote the event locally and to produce experience the finer things in life. Unsurprisingly, Ginza is at its most vibrant on weekends. It is one of only three places left in 3 After a huge fire ravaged the eight-block area central Tokyo where the main road is closed to in 1872, the city commissioned Irish architect, traffic on Saturdays (14.00-17.00) and Sundays Thomas Waters, to rebuild the area with the (12.00-17.00), so that people can experience The department store of choice Georgian-style brick buildings which remain the rather grand sounding Hokousha Tengoku - for those seeking gifts, clothing, a guide introducing Tokyo’s premier to this day. The area soon became known as ‘pedestrians paradise’. even lunch. Recently renovated the main hangout for Tokyo’s rich and famous, to open at the start of October, Daimaru is a new Ginza a place for them to shop and dine; a reputation Other highlights, for tourists particularly, include landmark. that continued throughout the 20th century. the Wako Store and its landmark clock tower on 1-9-1 Marunouchi, Chiyoda-ku, the main intersection and the Sony Building with Tokyo, 100-6701 1 dining and shopping locations to the many In recent years however, a large number of its free demonstrations of the latest technological Web: www.daimaru.co.jp fast fashion retail stores have opened, leading gadgets. Ginza also boasts a great selection of

to a sharp rise in younger, more cost-conscious galleries, bars and theaters and almost all of the 4 shoppers, re-invigorating the area. The likes best spots can easily be explored on foot. If all that 5. YUGAO of H&M and Forever 21 occupy prominent isn’t enough for you, the famous Tsukiji Market is 7 overseas visitors who attended the events. positions on Chuo Avenue, the central street located nearby, a fantastic window into Japanese that runs through Ginza, and the place cuisine and surely the best spot in Tokyo to 2 continues to bustle with shoppers of all ages. find some sushi.

Teppanyaki with a European influence in one of the most stylish dining rooms in Tokyo. Yuago’s inviting decor and beautiful food make it a destination for any occasion.

5 Ginza 888 Building 5F, 8-8-8 Ginza Chuo-ku, Tokyo Tel: 03-5568-8883

1. HITSUMABUSHI 2. SABATINI DI FIRENzE 3. ANTICA OSTERIA 4. RANGETSU

If you have never tried Japanese Few can replicate the true On the 36th floor of the Snow crabs and top class style grilled eel, Hitsumabushi is Florentine dining experience Marunouchi building, you won’t Japanese beef cooked at the a great place to start. Cooked in a like Sabatini di Firenze. Should find a better view from which to table may just be the ultimate way traditional to Nagoya - over you visit the Sony building, head dine Italian style. Three-Michelin- in Japanese dining experiences. smoky oak charcoal - the unagi upstairs and and stick around star chef from the Milan branch Rangetsu also offers a specialist and rice makes a perfect lunch. for dinner. cooks in October only. sake bar in its basement. 2-2-14 Ginza, Chuo-ku, Tokyo 5-3-1 Ginza, Sony Building 7F Marunouchi Building 36F, 2-4-1 Toyko-to, Chuo-ku, Ginza 3-5-8 Tel: 03 5159 0231 Tel: 03-3573-0013 Tel: 03-5220-4686 Tel: 03-3567-1021 Web: www.hitsumabushi.co.jp Web: www.miyoshi-grp.com/ Web: www.anticaosteriadelponte.jp Web: www.ginza-rangetsu.com cardinal/sabatini/ 4 5

www.tokyoweekender.com OCTOBER 2012 EXAMPLES

1 Front cover for “IMF Special” 4 Area Guide for IMF special edition

2 IMF article in Tokyo Weekender 5 Online events promotion

3 IMF articles on TokyoWeekender.com 1 2 CLIENT: METI

PLATFORMS: Event promotion Content production for Print Online Content production VIDEO

DETAILS: The Farming Frontier convention and trade show is major venue for Japan to display its latest agricultural technology to the thousand of overseas business and industry leaders attending. BC Media worked with METI to promote the event and tell the story of some of the emerging technologies in print, digital and video formats. 3

4

EXAMPLES

1 Farming Frontier article on TokyoWeekender.com 3 Online video campaign

2 Farming Frontier article 4 METI advertorial PREFECTURES & DOMESTIC TRAVEL

tokyo 1 KANAGAWA | FEATURE | 25 SPEND A DAY WITH JULY 2013 A BREATH OF FRESH AIR AT THE CLIENT: JAPANESE PrefecturAL THE LITTLE PRINCE HAKONE OPEN AIR MUSEUM the artwork that sits “The most beautiful things in the world so comfortably with weekenderJapan’s premier English language magazine MARCH 2013 nature. Over 100 cannot be seen or touched, they are felt Japan’s number one English language magazine pieces are scattered GOVERNMENTS with the heart.” around the grounds, including work from masters such as hat famous quote is only A European style garden, designed one of numerous that has by Keiko Yoshiya, who has spent Auguste Rodin, Emile- become entrenched in much time in Europe, particularly the Antoine Bourdelle, popular culture since The UK, is well-liked for its hydrangea and Joan Miro and Henry TLittle Prince, by Antoine de Saint- there is also a rose garden that draws Moore. A collection of Exupéry, was first published in 1943. botanical enthusiasts. more than 300 Picasso The Little Prince (of course originally The indoor exhibition hall offers pieces is housed Le Petit Prince) is now the most read an exhaustive recollection of the in a specially built and most translated French novella author’s life, including the period that his stunning sculpture park that Picasso Pavillion on site, indoor galleries Opening times: Open 365 days a year, 9am – DISCOVER in the world, with millions of copies will perhaps interest readers most; sets world-class art alongside some host seasonal shows and there are paths 5pm (Last entrance 4.30pm) flying off the shelves and through the Saint-Exupéry wrote and illustrated winding through the exhibits that can keep of the most spectacular scenery Access: From either JR Odawara Station or PLATFORMS: Content production for Print post each year even decades after its the manuscript (a replica document in Japan truly fits into the must- you occupied for hours. Anyone of any age Odakyu Hakone Yumoto Station take the release. As if the multitude of sold is displayed), as well as many other Tvisit category however long you are in the should enjoy an afternoon, or even a full Hakone Tozan Line to Chokoku-no-Mori copies and related paraphernalia works, while exiled in the US after his country. While many go to Hakone for the day, at the museum – lunch in one of the wasn’t enough, a handful of stint as a reserve military pilot at the Station and it’s a 2 mins walk. hot springs and relaxation, there are also on-site restaurants or cafe included – and exhibitions have been created around start of the Second World War and Admission: Adults: ¥1,600 University/HS KANAGAWA museums and attractions such as this that this being Hakone, the experience can the world to honour the celebrated shortly before he died after returning Students: ¥1,100 Elementary/JHS Students: ¥800 will make you want to return again and be completed with a soothing soak in an story of a stranded aviator’s discovery to the front line to fly recon missions. Online Content production again to soak up the atmosphere and enjoy outdoor hot spring foot bath. More info: www.hakone-oam.or.jp/english DAY TRIPS, MUSEUMS, – and adventures – in the desert. The museum’s own restaurant, Japan’s Museum of The Little Le Petit Prince, serves French cuisine Prince is in Hakone – perhaps the at reasonable prices, complete with The Museum of The Little Prince in Hakone SAMURAI COSPLAY... most ideal place in the country organic vegetables and fresh fish invites adults and children alike to enjoy For more info: www.tbs.co.jp/l-prince to host the exhibition; its outdoor from the local area. A FEAST FOR THE EYES AT THE Address: 909 Sengokuhara, Hakone-machi, Ashigarashimo-gun, Kanagawa-ken crafting their own work of art – you can space provides the perfect setting. A stop by the souvenir shop is How to get there: Approximately 30 minutes by Hakone Tozan Bus from the try your hand at making your own glass Print Advert design Dedicated to this literary oeuvre d’art, unavoidable for fans who wish to HAKONE GLASS-NO-MORI MUSEUM accessory or sandblast a take-home Hakone Yumoto station on the Odakyu line. Approximately 20 minutes from complete with pictures and sketches stock up on merchandise or gifts, the Tomei Expressway Gotenba Interchange trinket, though while you might have depicting the author’s life path, the including the book if you either still The museum itself is the centerpiece Opening Times: 9:00am to 6:00pm (last entry 5:00pm) some fun you’ll have some work to do to place is a joy to visit. Although the haven’t read it, or want to enjoy it all of a lush area set around a small pond match up to the regular exhibits. indoor part of the museum is where over again. which visitors can take their time strolling most artifacts relating to Saint- Even though Saint-Exupéry around and discovering terraces, gardens THE BEAuTIFuL WORLd OF MOSAIC Exupéry are displayed, an outdoor disappeared shortly after writing his and glass sculptures, and with so much to CHIBA (uNTIL NOvEMBER 24, 2013) Web Banner design area boasts eye-catching sculptures magnum opus, his legacy remains, see and do you should leave a few hours of The current exhibition at the museum including the B-612 Asteroid known and so do his quotes, many of which your Hakone schedule spare to enjoy it all. celebrates all kinds of mosaic from IS THE GREAT OUTDOORS to all readers, and a sculpture of the have been turned into simple yet Elaborate classical pieces from Venice both Venetian glass and Hakone Yosegi Little Prince himself. meaningful life lessons. sit in a colourful, skillfully made and Zaiku marquentry, which has been RIGHT NEXT DOOR? FRESH FACES The open-air space is a curated collection that is admired produced in the area itself since reproduction of a French street, To celebrate the 70th anniversary of the the world over, but modern complete with cobblestones, quaint the 18th century. More than 120 SUMMER BEAUTY TIPS book, the museum is hosting a stamp day artists are also exhibited shops and cafes, as well as Provencal rally for the duration of 2013 (until different works of mosaic are alongside seasonal specials and castle that gives life to Saint- March next year) whereby success displayed, in all manner of styles other regular features at the J-POP Exupéry’s past. means original postcards. and materials. museum. THE CURSE OF IDOL CULTURE MUSIC INTERVIEW Step back outside, and you’ll find plenty more to Opening times: Open 365 days a FUJI ROCKERS TAME IMPALA enjoy. Imagine an 9-metre high year, 9am – 5.30pm (Last entrance DETAILS: fountain made of 160,000 pieces 5pm) of cut crystal, set so that sunlight Access: From Hakone Yumoto TRAVEL & ART can crash and bend through Station take the Hakone Tozan bus FOOTBALL FEVER it giving a unique appearance bound for Togendai and get off at at different times of day – that Hyoseki/Hakone Glass no Mori Mae NAOSHIMA AND THE INLAND ISLANDS he spacious grounds of the Hakone is exactly what you’ll find in the Admission: Adults: 1,300yen Glass no Mori – the glass forest that ‘Flash Corridor’, part of the forest KAGAWA COMES HOME University/HS Students: 1,100yen + SETOUCHI TRIENNALE RETURNS incorporates the Hakone Venetian gardens. There is more to Japan then just Tokyo. Elementary/JHS Students: 800yen Glass Museum – are a joy to visit If you are inspired by the THE FUTURE OF THE SAMURAI BLUE Tand one of the cultural highlights of the world-class pieces on show, More info: www.ciao3.com volcanic mountainside area. a studio within the grounds

In fact Japan has a significant number of ALSO IN THIS ISSUE: Top news from Asia Daily Wire, “Rami-chan” looks forward to the new baseball season, movies, events and more... 2 ALSO IN THIS ISSUE: Top news from Asia Daily Wire, sushi sommeliers, the myth of mono-ethnicity, Tokyo events and more... JULY 2013 www.tokyoweekender.com 3

locations of stunning nature and cultural 22 | TRAVEL | CHIBA CHIBA | TRAVEL | 23

heritage all across the country. Most of 1 3 to often rave about the gentler side of the creatures. If timed MAKING WAVES carefully it is also possible to take in the killer whale show while eating lunch at the park’s Ocean these places however are only being IN KAMOGAWA restaurant. Seaworld’s “Tropical Island” area has deep, emerald green he first surfers to take to the waves the town feels like a genuinely year-round water brimming will colourful in Japan did so at Kamogawa in destination. fish and coral reef – definitely marketed in Japanese due to lack of the 1950s and it is the ocean that Cyclists head to the palm tree lined one for wannabe scuba divers keeps many people coming back coastline and hikers head to nearby Mt. to get inspired by. At the “Eco- again and again to an area rich Takazuru; people pick strawberries, 2 aquarium” fish local to the waters Twith outdoor opportunities. blueberries and mikan oranges at local off the Boso peninsula live in a The town, which sits on the south east farms and fish for local species from the natural recreation of their home. coast of the Boso Peninsula, acts as a base for beach or a boat and many of them, we’re Polar Adventure takes us to each knowledge and experience in international many fans of outdoor activities and the local told, can’t believe how close the resort-style end of the world with sea otters waters – warmed by the Kuroshio Current, city is to Tokyo. and flightless penguins. which brushes past the southern Boso The white sand of local beaches is far peninsula – play a key part in that. removed from many other locations in For more information on Sea kayaking schools, surf rental shops, Kanto and really is worth traveling for; Kamogawa Sea World visit: marketing at the prefectural government paragliding and scuba diving centers come it is clean, the water is blue – great for www.kamogawa-seaworld.jp/ to life between spring and autumn but, as the swimming as well as surfing in the summer 1 Rowing over to Niemonjima 2 Impressive diving just a few english/ local climate is also warm and the local area – and the seemingly endless Pacific offers a minutes off the shore 3 The adventurous take to the skies. has a somewhat tropical feel, it’s no wonder fresh ocean breeze. There are lots of points to explore on family-friendly days out and is KAMOGAWA’S ONSENS your travels around the sweeping just a short distance from central level. Many prefectures in Japan teamed coastline that makes up the area. Kamogawa. Its 58 tanks are home If you head to the Futomi area to 11,000 sea creatures from 800 – famous for the Futomi Flower different species including sea Center – you’ll find one of the turtles, Japanese spider crabs, prefecture’s Designated Places of pelicans, jellyfish, sharks and Scenic Beauty, Niemonjima Island. performing whales and dolphins. up with BC Media to have us help them tell The Niemon family privately owns Kamogawa Seaworld is famous Many of Kamogawa’s local it but visitors can easily arrange a for being the first place in Japan hotels and traditional ryokan rowing boat to take them across to breed and teach tricks to killer offer outdoor baths. This to the island, which is home to whales and show visitor why is in part due to the warm wildlife and vegetation not found the magnificent creatures are local temperatures on the anywhere else, as well as 300-year- known as the “kings of the sea.” peninsula but even in winter the world about their recommended travel old architecture that has stood the The whales seem to have great they offer a fantastic way to test of time. rapport with their trainers and unwind after a day of action Speak to the local shop owners visitors, especially kids, are said by the coast. and you’ll hear of hidden alcoves and caves to kayak towards and learn of 1 coral-like underwater formations destinations, best hotels and restaurants. perfect for anything up to some fairly advanced scuba diving. Anyone wishing to get out of Tokyo, be that by road or rail, will find just a couple of hours away a great location for active pursuits that will refresh the mind and body.

SEA WORLD 2 You can watch beluga whales, stroke dolphins, have your picture taken with sea lions or even kiss a killer whale at Kamogawa Seaworld. Located along Tojoh beach, with 3 a terrific view of the Pacific Ocean, 1 Having a killer time in the pool 2 this offers one of Chiba Prefecture Gorgeous coastline 3 You don’t need to go and indeed the Kanto region’s most scuba diving to meet this little fella’.

4MARCH 2013 www.tokyoweekender.com www.tokyoweekender.com MARCH 2013 5

EXAMPLES

1 “Chiba Special” front cover 4 Spread from “Chiba Special”

2 “Kanagawa Special” front cover 5 Travel section from TokyoWeekender.com

3 Spread from “Kanagawa Special” 1 CLIENT: HiroKAWA SHOES

PLATFORMS: ADVERTISING CAMPAIGN WEB LOCALISATION Content production for Print

DETAILS:

Scotch Grain is a leading Japanese leather apparel brand primarily focused on dress shoes. Looking to grow their business through 2 catering to international audience, the company teamed up with BC media. We used our expertise in content production to tell the company story and describe its traditional hand made production process with the appropriate visuals. Next was building English web pages and shop information, optimizing the code making it SEO compatible and therefore easier for international customers to find Scotch Grain’s shops.

Scotch Grain Spider No.634 Tokyo Skytree Town Solamachi(1F)

Each shoe is made by sewing together 38 pieces of leather taken from the neck and belly parts, which are not usually used. The superb technique of our craftsmen has been maintained since 1964 when Hirokawa was established. We are proud that we have used only the Goodyear welt process, and have engaged in economic activities that are friendly to the environment. 3 EXAMPLES

1 Advertising campaign in Tokyo Weekender 3 Advertising campaign in Tokyo Weekender

2 Website localisation 1 CLIENT: REAL ESTATE JAPAN

PLATFORMS: ADVERTISING CAMPAIGN WEBSITE DESIGN WEB PORTAL

DETAILS: realestate.co.jp is a leading web portal for Japanese real estate. They use BC Media’s platforms to promote their premium properties in both print and digital as well 2 taking advantage of our in house web 3 design services to design their Japanese Japan’s first and largest international real estate portal Japanese Property for International Buyers and Renters language website.

Historical Samurai Residence in Kyoto Azabu Kasumicho Park Mansion Multiple Room Sizes, Shinagawa Serviced For Meguro, Tokyo Co-Working For Sale For Sale Price: ¥165,000,000 Hiroo Station (8 mins walk) Easy access to Haneda Airport Apartment Rent Meguro Station, Tokyo; 1 min walk Space

Built in 1901 and immaculately maintained, the house sits atop 996 Price: ¥310,000,000 and Shinkansen Lines Free 1 Day Trial sqm of land and is attached to the famous Zuishin-In in Kyoto. Boast- Luxurious, 132.68m2unit inside this classic-style condominium building, situ- BUREAU Shinagawa. A luxurious, hotel-like serviced apartment by Space Compass Habitat is situated in the Meguro area directly opposite JR ing a Japanese garden straight from the Meiji era, the building was ated in the prime area of Azabu, surrounded by many embassies, shops and Design. Designed by renowned architect Jun Aoki and featuring bilingual Meguro Station. At Habitat you will find a number of facilities ranging originally built to house the samurai who guarded the adjoining temple. famous restaurants. This 2-bedroom unit also boasts a spacious roof balcony concierge, complimentary buffet - style breakfast, a fitness gym, and from comfortable lounge seating, large desk spaces, meeting areas and Located within a five minute walk from the World Heritage Designated with a magnificent view of the city. penthouse Japanese spa. These fully furnished apartments are perfect relaxation zones with massage chairs that make you feel great about Daigoji Temple, history abounds in the neighborhood as well. Contact: [email protected] or Tel: 03-3449-3355 for one month stays or over. Long term, unfurnished rental contracts now your work environment. WiFi Broadband Internet is provided throughout Contact: [email protected] or Tel: 07-5592-9000 or available for Weekender readers! Inquire today for more details on this and you will get a free 1 day pass to experience it for yourself. special offer. Contact: [email protected] or Tel: 0120-710-677 Contact: [email protected]: 0120-948-818

Pacific Asset Management PACIFIC ASSET MANAGEMENT http://www.pacific-am.com

Resort Luxury 3 bed room Condominium, 201 sqm For Sale 8LDK Mansion, Fuefuki-shi, Yamanashi For Sale Loans for Real Estate Investment Financing Hirafu, Niseko Investment Yoyogi Koen Station (6 minutes) Private Sale No Money Down Loans Price: ¥80,000,000 Price: ¥158,000,000 Price: ¥55,000,000 Looking for high yield investment real estate in Japan with no money Great views of Mount Yotei. Toya now boasts 4 bedrooms, and 3 bath- Royal Yoyogi Garden is a low rise apartment building located in the quiet Dreamloft is a comfortable escape from civilization. Surrounded by lush down? Look no further, as Pacific Asset Management has your answer! rooms, a large double garage with owner’s storage space and ample ex- residential neighborhood of Moto Yoyogi in Shibuya-ku. The apartment is mountains, this is a home away from home to settle back and reflect in. If you have been paying tax in Japan for two years and are earning tra parking space outside. Including a self contained apartment with dual on the third floor and is a short walk to Yoyogi Park and the trendy fashion The house was designed specifically for demanding tastes that match over 7 million yen then permanent residency is NOT necessary. PAM is key locking system. This means that it can be rented as one whole unit or meccas of Harajuku and Omotesando. This sun drenched apartment was the world–class features of the area. With easy access to the Woodstock in the unique position to help you secure a loan that covers 100% of as 2 separate spaces, thereby maximizing rental returns. There is plenty fully renovated only 5 years ago and features a large 66 sqm, south-facing Country Club and the Misaka ski slopes, this 8-bedroom house ensures the purchase price of your property. PAM also offers in-house property of room for 2 or possibly 3 families and ample outdoor space for kids to living, dining and open kitchen which is perfect for entertaining guests. everyone has enough space to spread their wings. Peach orchards and management post-purchase allowing you to enjoy hands off monthly play in. The tranquility and natural beauty of Country Resort has resulted Contact: [email protected] or Tel: 03-3588-8861 forested areas encircle the property and you’ll find it hard to believe cash returns! Make more passive income by contacting PAM today to in it becoming a very popular spot for travelers to stay all year round. you’re only an hour from the Tokyo Metro area. Tel: 090-8050-7775. get started! Contact: [email protected] orTel: 03-6434-5281 Contact: [email protected] or Tel: 01-3655-8880

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1 Real Estate Japan website re-design 3 Advertising campaign in Tokyo Weekender

2 Real estate portal on TokyoWeekender.com BRoCHURES & PRINT PRODUCTION

50 ShadeS of red Looking just like a petrified version of its CLIENT: Japan Tourism Agency namesake—Godzilla—Gojira Rock has to be one of Japan’s most unique natural rock formations. While the giant monster looks, well, a bit fossilized during the day, at dusk it comes to life, a black silhouette 2013/2014 Season Guide i N a K ita against the red-orange sunset. The rest of Akita Prefectural government colder months. It comes out in festival Shiosezaki Cape’s rocky shore is beautiful lanterns and bright masks, sunsets and too, making this a good stop along the Oga winter fires. Even the new Akita Super Peninsula’s coastline. Komachi Shinkansen’s red and white color scheme reflects the importance of gettiNg there NEW NATIONAL THEATRE,TOKYO this color to the region. While there are The best way to get to Akita is the Akita many ways to experience the reds of Shinkansen from Tokyo or Ueno station. New National Theater, Tokyo Akita, here are a few of the best ones. the mountainside is set ablaze with the fiery Check with the JR counter to be sure to get reds, yellows, and oranges of the changing a seat on one of the new E6 Super Komachi Super Komachi leaves. Various evergreens act as stunning trains. For Gojira Rock and the Namahage Debuting in March 2013, the Super pinpoints of contrast, accentuating the bright Sedo Matsuri, take the JR Oga line from Komachi is not only Japan’s newest and colors cast by the oak, maple, alpine cherry, Akita Station to Oga Station. From there fastest Shinkansen, but also its most and Japanese ash trees. While the view of the take the Akita Chuoukoutsu bus: OGA-south stylish and comfortable. Traveling at 300 mountainside from the bottom of the well- line to Hokakejima bus stop (30 minutes, km/h, the Super Komachi winds its way maintained trail is impressive, hiking 90 min- ¥590) and walk to the coast. Buses from through Tohoku’s scenic fields, towns, and utes to the summit and looking down on the Oga Station to the Sedo Matsuri run regu- valleys. Thanks to a state-of-the-art active array of colors is intoxicating. After taking in larly throughout the festival. The best way the views, it’s worth stopping to soak in an to reach Kurikoma Sansou is by airport suspension system, a spacious interior Namahage and ergonomic seats, the 3 hour and 45 onsen at the Sukawa spa resort, overlooking bus: Kurikoma line (2 hours 30 minutes, Every New Year’s Eve, the namahage sweep minute ride from Tokyo to Akita City the mountainside, as well as a quick rest at ¥10,000). Alternatively, from Ichinoseki down from the mountains into the villages s the air turns chill and the days passes in a flash. the Kurikama Sansou Ashi no Yu footbath. Station take the Iwate Kotsu bus: Sukawa PLATFORMS: PRINT of Akita’s Oga Peninsula. Faces bright red, slowly get shorter, the green And what a stylish flash it is. While onsen line (1 hour, 30 minutes, ¥1,450). “With the cool air carrying drums and heavy knives they pound tones of Akita summer give way most train designs appeal only to a small YoShihara Beef on doors demanding entry. But despite their the blaze of red-orange-yellow group of hobbyists, the Super Komachi’s Little known outside of the region, Akita’s of October, the frightful appearance the namahage are not autumnA leaves, the warm fires of home, exterior is nothing if not cool. With its Yoshihara Beef seemingly came out of demons, but guardians against sloth and and torches carried down from the moun- sleek profile, crimson front and a roof that nowhere to take second prize at Japan’s mountainside is disharmony. Watching from their mountaintop tains by crimson-faced namahage. It is the calls to mind images of Akita’s red-faced premiere beef competition, the Wagyu Olym- perches throughout the year, they see all in the time to dig into local foods cooked over the namahage and fiery festival lanterns, pics. The beef is beautifully marbled, with villages below. Their noisy entrance expels evil set ablaze with the orange flames of an irori hearth, a time the train looks more like a luxury sports wisps of white threading through the bright spirits, they scare unruly children into behav- to appreciate the bright color and smooth car than public transit. And with design red meat, and incredibly tender. To sample ing, and they promise good luck to families who flavors of prize-winning local beef. A time overseen by former Ferrari designer Ken this local delicacy, try Ichiyoshi in the town fiery reds, yellows, are getting along and working hard. when early sunsets make a dramatic back- Okuyama, it’s easy to see why. Combin- of Yurihonjo, 40 minutes south of Akita City. Today, young men in the towns put on the drop to the mountains, casting the sight in ing style, comfort, and speed, the Super Housed in an historic Edo-period building, and oranges of the red mask and long straw cape of the nama- warm waves of color. Red is a primal color Komachi brings Akita closer to Tokyo than this ryotei-style restaurant serves Yoshihira hage and go door-to-door terrorizing children DETAILS: of Akita, one that comes out most in the ever before. beef and excellent local fare. It is well worth changing leaves” into good behavior and amusing the adults. the trip and the price. Although the namahage typically come out on New Year’s Eve, there are festivals throughout gojira rocK the winter, the biggest being the Nagahame Jutting out into the Sea of Japan, Akita’s axe- Sedo Matsuri, on the second full weekend of shaped Oga Peninsula is well known for its February. Here, visitors can watch the torch- stunning, craggy coastline and impressive lit procession of namahage as they tramp rock formations. None though, through the snow, growling menacingly before are as famous or bestowing them with good luck for the year impressive as BC Media have recently produced to come. The experience is at once eerie and Gojira raucously festive. Despite the flash of cameras Rock. it feels like being carried back to a much older time when, for one night at least, the namahage ceased to be villagers in bright red masks and became true crimson-faced a number of multilingual targeted deities of the mountains.

KuriKoma SaNSou Nestled in the serene environs of the Kurikama Quasi-National brochures Our Print Production team Park at Akita’s southern tip, Kurikama Sansou is a beauti- ful getaway year-round. With started with the initial concept, design, 2 the cool air of October, though, text writing,copyrighting, photo shooting, BREWERY BREWERY において全ての“もの 3 づくり”に捧げられる THE SAKE EXPERIENCE 日本献身と情熱は、それは それは美しいものなのですよ。」酒蔵通 外国人レポーターによる酒蔵観光レポート りを歩く私達に、ツアーガイドは熱心に translation, proofing, printing and 語りかけてきた。そして酒造りに関して By 3rd generation Japanese American reporter Sami Kawahara 文 サミ カワハラ（日系三世アメリカ人レポーター） も、彼女の言うとおりであることが明ら into the tasting room filled with countless かになるのである。 sake products. Bottles of sake, of course, but also sake-inspired beauty products and 酒蔵通り―文字通り、酒の蔵元が並ぶ通 omiyage (souvenirs). Mr. Maegaki, head brewer り―には8つの異なる蔵元が立ち並んで distribution, all of which are done on time at Kamoizumi brewery, eagerly lines up four いる。蔵元同士で競い合う代わりに、彼 sake glasses with the bottles displayed behind, らは特定のガイドラインに従って団結し ready for guests to taste. I was continuously ている。ワインの試飲ツアーと同様、酒 charmed by the brewer’s enthusiasm and ex- citement when proudly serving his own sake. 蔵通りを訪れるゲストは各地域で醸造さ れる多種多様な酒を試飲し、それぞれの As we moved to the next brewery a few 蔵元が造り出す個性的な品質を確かめる to our clients’ satisfaction. ことが出来る。蔵元の責任者がゲストに buildings down, I felt drawn in and inspired by the countryside atmosphere and the sake 挨拶する際に見せる情熱と、酒を造る職 rice fields only a stone’s throw away from the 人達の実直な働きぶりを目にすると、口 brewery. And as we continued the brewery に含んだひとすすりの酒に、より深い感 tour, it was clear that whether I wanted to 謝の念が心の底から湧き上がる。 learn more about sake in a classroom environ- ment, view traditional sake making tools, relax 酒の豊かな伝統は紀元3世紀まで遡る。 in a zen garden, or eat cake with sake sauce 酒の持つ印象はとても伝統的で、私のよ 酒造りはビールの製造と似ている。どち 広島県西条は、数々のホテルと蔵元、そ drizzled over the top, each brewery brought うな初心者の酒飲みには、時に、あまり らも原料を醸造することで、デンプンを して最寄り駅がわずか半径1km圏内に全 something new to the table. にも伝統的で威圧感すら覚えてしまう。 糖化し、更にその糖分をアルコール化す て収まっている、古風で趣のある街だ。 るからである。ツアー参加中、私はこの 一方、京都府伏見市と兵庫県灘市では日 Saijo, located in Hiroshima Prefecture, is a けれど、様々な蔵元を探索し酒産業の中 quaint town comprised of hotels, breweries, 核を経験してからというもの、私はこの 酒造りの最初（洗米）から最後（瓶詰 本酒の50%以上を醸造している。また and a convenient train station, all in a 1,000 アルコール飲料に対し、新たな賞賛の念 め）までの過程を見ることが出来た。 試飲の機会を設けている蔵元の多くも、 square meter radius. Fushimi, located in Kyoto, を持ち始めた。酒造りとは、とても純粋 この2都市が有している。酒造りの季節 and Nada, located in Hyogo, produce more で簡潔な生産行為であるのに、その成果 多くの蔵元では、自らの取り扱う特定の であろうとなかろうと、蔵元では一年を he dedication and devotion to all things able to view parts of this production from start than 50% of the sake in Japan and host many 物を味わう時、幾重にも重なる独創性を 米を誇らしげに展示している。精米する 通じて訪れるゲストを心から歓迎してい made here in Japan is a beautiful thing,” (the rice polishing) to finish (the bottling). breweries with tasting opportunities as well. 感じさせるのである。 前の玄米から、不要な脂質（糠）を取り る。 September 2013 - July 2014 the tour guide enthusiastically states Whether it is sake producing season or not, 除いた精米後の米粒まで、展示される米 as we walk down Sakagura Dori. And as it turns Many breweries proudly display the particular breweries welcome guests with open arms 酒造りの季節である10月から3月に訪れ の状態は、その後醸造される酒の種類に さて、この新しい知識と酒への感謝を手 out, sake making is no different. rice they use: unpolished grains and grains that year-round. たゲストは、酒の製造に関する全ての過 よって様々である。 に入れた今、私はどの酒をどのような作 are polished, or stripped of unwanted oils and 程において、多大な努力が払われている 法で飲むのだろうか？ Sakagura Dori – literally translated, Sake Brew- lipids, to varying degrees depending on the So with this newfound knowledge and appre- のを目にすることとなる。酒は、米・ 通常は非公開の醸造工程を描いた、英日 ery Street – is lined with eight different brew- variety of sake. ciation of sake, how do I drink it and what do I 水・麹（菌の一種）・酵母という、たっ 文併記の短いビデオが上映されていた。 故国に帰ったら、この高級なアルコール eries. Instead of competing with each other, the drink it with? 伝統的な酒製造機も展示されており、蔵 飲料にどのような食べ物や機会が相応し Opera Ballet Dance Play breweries have united under specific guidelines. Short videos in both English and Japanese were た4種類の原料から造られるが、製造工 元はさながら屋外博物館の様相を呈して いか、飽くなき追求を続けることにしよ Similar to a winetasting tour, Sakagura Dori displayed in the brewery, featuring processes As I return to my home country, I will now ex- 程においては、様々な特殊要素が絡み合 allows guests to taste many different kinds of not always open to the public. The traditional plore the endless ways to pair this premium alco- っている。 いる。工場見学で酒造り職人達の効率的 う。そしていつの日か、酒の達人が描写 sake from the same region, but recognize the sake-making machines also on display makes hol with any food or occasion. And hopefully one かつ緻密な働きぶりを鑑賞した後、私達 する「鼻先のヨーグルトのような触感」 unique qualities of each brewery. The passion the brewery feel like an open-air museum. After day I will feel that “touch of yogurt on the nose” は数え切れないほどの酒製品で埋め尽く や「石灰岩のようなミネラルの味がす each head brewer expresses when greeting touring the factory and observing the efficiency or the “tight structure with a chalky mineral された試飲室へと向かった。たくさんの る、引き締まった造り」等の感覚を、是 guests and the diligence of each sake worker and precision of the sake craftsmen, we headed edge” that many of the sake masters described. 酒瓶は勿論、酒から生み出された化粧品 非味わってみたいものだ。 brewing truly brings a deeper appreciation to やお土産品も揃っている。賀茂泉酒造の every sip of sake thereafter. 代表者である前垣氏が、4つの酒用グラ スと後ろに展示してあった酒瓶の数々を With sake’s rich tradition dating back to the 並べて、熱心にゲスト達の試飲の準備を third century, the image of sake seems very tra- してくれた。蔵元が誇りを持って、自身 ditional, almost too traditional and intimidating の醸造した酒を供する際に垣間見せる情 for a novice sake drinker like myself. However, 熱と興奮に、私はただただ魅了され続け after exploring the breweries and being at the very core of the industry, I felt a new admiration た。 towards this alcohol. I realized it was so pure and straightforward in production, yet it offered 数軒隣の蔵元に移動した際には、その田 so many unique layers when tasting. 舎町のような雰囲気に魅了され感激し た。そして酒造好適米の水田は、蔵元の Visiting during the sake production season, from ほんの目と鼻の先にあった。蔵元ツアー October to March, allows guests to view the を続けるうちに、私は自分が、教室で酒 tremendous amount of effort put into every de- について深く学びたいのか、それとも伝 tail of production. Although sake is made up of 統的な酒造りの道具を鑑賞したいのか、 only four ingredients – rice, water, koji (a kind 禅庭園でリラックスしたいのか、はたま of mold), and yeast – there are many specific た、酒ソースを振り掛けたケーキを食べ factors that go into production. たいのか、それぞれの蔵元がオリジナル で目新しいものを提供しているので、ツ Sake is similar to beer, as it is brewed and converts its starch into sugar; that sugar is then アーを通じて自分の学びたい事が次第に converted into alcohol. During the tour, I was クリアになっていったのである。 1 EXAMPLES

1 Brochure for upcoming productions at the 3 8 page brochure in 4 languages promoting New National Theatre Japan Sake & Shochu Breweries in Japan

2 Magazine and brochure promotion for Akita prefecture