Customer Profile Report for SHAKESPEARE INN, HEDON (Punch Outlet Number: 202054) 9 BAXTERGATE, HULL, HU12 8JN (HU12 8JN)

Age Data Table Count: Index: 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min Miles Miles Miles Miles Drivetime Miles Miles Miles Miles Drivetime 0-15 878 1,794 4,430 17,029 11,716 81 88 103 101 95 16-17 132 225 579 2,149 1,456 98 89 108 103 96 18-24 416 794 1,854 7,687 5,731 80 80 89 94 97 25-34 574 1,180 2,573 11,314 8,689 73 79 82 92 97 35-44 604 1,254 2,609 10,732 7,875 82 91 89 94 95 45-54 817 1,562 3,280 12,950 9,375 100 101 101 101 101 55-64 899 1,493 2,960 10,936 8,033 138 121 114 107 109 65+ 1,457 2,618 4,696 17,272 12,568 140 133 113 106 107 Population estimate 2015 5,777 10,920 22,981 90,069 65,443 100 100 100 100 100

Ethnicity - Census 2011 Count: %: 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min Miles Miles Miles Miles Drivetime Miles Miles Miles Miles Drivetime White 5,746 10,565 22,504 87,727 62,989 99% 99% 99% 98% 97% Mixed / Multiple Ethnic Groups 28 54 130 705 540 0% 1% 1% 1% 1% Asian / Asian British 17 38 99 759 738 0% 0% 0% 1% 1% Black / African / Caribbean / Black British 7 11 36 373 319 0% 0% 0% 0% 0% Other Ethnic Group 1 4 9 268 319 0% 0% 0% 0% 0% All People (Ethnic Group) 5,799 10,672 22,778 89,832 64,905 100 100 100 100 100

Mosaic UK Data Table (Residential) Count: Index: 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min 0 - 0 - 0 - 0 - 15 Min Miles Miles Miles Miles Drivetime 0.5 1.5 3.0 5.0 Drivetime A City Prosperity (18+) 0 0 0 0 0 0 0 0 0 0 B Prestige Positions (18+) 271 281 301 301 324 78 43 23 6 9 C Country Living (18+) 56 319 927 2,253 2,256 17 52 74 46 63 D Rural Reality (18+) 136 1,622 4,569 8,064 7,992 41 263 367 166 225 E Senior Security (18+) 1,010 1,244 1,468 4,559 2,814 260 172 101 80 67 F Suburban Stability (18+) 1,178 1,554 1,825 4,924 3,599 404 286 166 115 115 G Domestic Success (18+) 651 1,028 1,464 2,469 2,083 162 137 97 42 48 H Aspiring Homemakers (18+) 656 1,186 1,222 5,626 3,500 151 146 75 88 75 I Family Basics (18+) 45 207 1,690 10,228 6,506 13 32 130 202 176 J Transient Renters (18+) 370 508 632 7,504 5,897 134 99 61 186 199 K Municipal Challenge (18+) 10 29 2,634 11,517 6,665 4 6 250 280 221 L Vintage Value (18+) 218 689 911 7,943 5,406 73 123 81 180 167 M Modest Traditions (18+) 168 229 312 4,003 2,406 74 54 37 120 99 N Urban Cohesion (18+) 0 0 0 72 244 0 0 0 2 9 O Rental Hubs (18+) 0 0 0 555 1,638 0 0 0 10 41 Adults 18+ estimate 2015 4,769 8,896 17,955 70,018 51,330 100 100 100 100 100 Copyright © 2016 Experian Limited. Mapping: Copyright © 2015 Navteq. Mosaic UK Map and Data: SHAKESPEARE INN, HEDON (202054)

Mosaic UK Data Table (Residential) Count: Index: 0 - 0.5 0 - 0.5 Miles Miles A City Prosperity (18+) 0 0 B Prestige Positions (18+) 271 78 C Country Living (18+) 56 17 D Rural Reality (18+) 136 41 E Senior Security (18+) 1,010 260 F Suburban Stability (18+) 1,178 404 G Domestic Success (18+) 651 162 H Aspiring Homemakers (18+) 656 151 I Family Basics (18+) 45 13 J Transient Renters (18+) 370 134 K Municipal Challenge (18+) 10 4 L Vintage Value (18+) 218 73 M Modest Traditions (18+) 168 74 N Urban Cohesion (18+) 0 0 O Rental Hubs (18+) 0 0 Adults 18+ estimate 2015 4,769 100 Copyright © 2016 Experian Limited. Mapping: Copyright © 2015 Navteq. Occasions Map and Data: SHAKESPEARE INN, HEDON (202054)

Occasions Data Table Count: Index: 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min 0 - 0 - 0 - 0 - 15 Min Miles Miles Miles Miles Drivetime 0.5 1.5 3.0 5.0 Drivetime 01 Mine's a Pint 293 603 1,789 8,264 5,881 91 96 130 146 145 02 Early Doors 365 754 1,455 6,885 4,856 136 144 127 145 143 03 Everyday is Friday 244 465 943 4,023 2,910 107 104 96 99 100 04 Weekend Millionaires 268 600 1,763 8,660 5,956 81 93 125 148 142 05 Out On The Town 267 497 1,230 5,909 4,265 84 80 90 105 106 06 Business and Pleasure 90 182 423 1,506 1,171 55 57 60 52 56 07 Sporting Pints 158 331 1,030 4,885 3,557 45 48 69 79 80 08 Student Social 127 284 509 1,350 1,098 85 98 80 51 58 09 Leisurely Lunch 341 656 1,350 5,260 3,758 109 108 101 95 95 10 Wining and Dining 470 860 1,421 4,394 3,249 132 124 93 70 72 11 Household Outing 292 542 1,171 5,150 3,388 104 99 97 103 95 12 Midweek Meal Deal 132 276 860 3,775 2,644 83 89 127 135 132 13 Date Night 382 682 1,088 2,904 2,421 152 139 101 65 76 14 Birthday Treat 310 574 1,080 3,829 2,667 123 117 100 86 84 15 Pre Show Meal 91 160 262 909 662 105 95 71 59 60 Number of Occasions 3,830 7,466 16,374 67,703 48,483 100 100 100 100 100

Competition Type Summary Table 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 Reporting Category Miles Miles Miles Miles Café / Wine Bar 2 2 2 4 Circuit Bar 0 1 1 3 Community Local 4 5 16 39 Dry Led 1 1 2 4 Branded Food Pub 0 1 1 2 Rural 0 0 0 0 Other 5 7 11 31 Total 12 17 33 83

Competition Type Summary Table 0 - 0.5 Reporting Category Miles Café / Wine Bar 2 Circuit Bar 0 Community Local 4 Dry Led 1 Branded Food Pub 0 Rural 0 Other 5 Total 12

List of Pubs (sorted by distance from Punch outlet) - Top 30 by Distance

Distance Rank Pub name Address Owner Postcode Category (Miles)

N/A SHAKESPEARE INN, HEDON 9 BAXTERGATE, HULL, HU12 8JN Punch Taverns HU12 8JN Punch Taverns 0.00 1 Shakespeare 9 Baxtergate, Hedon, Hull Punch Pub Company HU12 8JN Dry Led 0.00 2 Royal British Legion Club 4 Magdalen Gate, Hedon, Hull Independent Free HU12 8JP Other 0.09 3 Hed'on Inn 7 St Augustine Gate, Hedon, Hull Independent Free HU12 8EZ Community Local 0.11 4 Queens Head 14 St Augustines Gate, Hedon, Hull Marston's HU12 8EX Community Local 0.12 5 Alison Hall Bar & Restaurant 32 St Augustines Gate, Hedon, Hull Independent Free HU12 8EX Cafe / Wine Bar 0.12 6 Hedon & Skirlaugh Sporting Club Limited 22 St. Augustines Gate, Hull Independent Free HU12 8EX Other 0.12 7 Alexandra Hall St Augustines Gate, Hedon, Hull Independent Free HU12 8EX Other 0.12 8 Kolize Pizzeria 11 St Augustines Gate, Hull Independent Free HU12 8EU Other 0.13 9 Kings Head 2 Souttergate, Hedon, Hull Punch Pub Company HU12 8JS Community Local 0.16 10 Station 63-65 Souttergate, Hedon, Hull Punch Pub Company HU12 8JR Community Local 0.18 11 South Holderness Cricket Club Lambert Park Road, Hedon, Hull Independent Free HU12 8HF Other 0.25 12 Haven Arms Haven Side, Hedon, Hull Independent Free HU12 8HH Cafe / Wine Bar 0.44 13 Kingstown Hotel Hull Road, Hedon, Hull Spirit Pub Company HU12 8DJ Branded Food 0.73 14 South Holderness Sports Centre Station Road, Preston, Hull Independent Free HU12 8UY Other 0.87 15 Cock & Bell 1 Main Street, Preston, Hull Independent Free HU12 8UB Circuit Bar 1.17 16 Preston Social Club 82 Main Street, Preston, Hull Independent Free HU12 8SD Other 1.32 17 Nags Head 1 Sproatley Road, Preston, Hull Punch Pub Company HU12 8TT Community Local 1.46 18 East Side Community Centre Hedon Road, Saltend, Hull Independent Free HU12 8DS Other 1.77 19 Royal Mail 160 Main Road, Thorngumbald, Hull Marston's HU12 9NE Community Local 1.78 20 Holdeness Grange Century Road, Saltend, Hull Independent Free HU12 8FB Other 1.87 21 Crown Inn 69 Main Street, Paull, Hull Independent Free HU12 8AW Community Local 2.07 22 Humber Tavern 70 Main Street, Paull, Hull Tadcaster Pub Co HU12 8AL Community Local 2.10 23 Royal Oak 42 Main Street, Paull, Hull Marston's HU12 8AL Community Local 2.10 24 Duke Of York Battery Road, Paull, Hull Independent Free HU12 8FP Community Local 2.18 25 Camerton Thorngumbald Main Road, Camerton, Hull Star Pubs & Bars HU12 9NQ Community Local 2.21 26 Goat & Compass 107 Falkland Road, Hull *Other Small Retail Groups HU 9 5EX Community Local 2.37 27 Burstwick Country Golf Ellifoot Lane, Burstwick, Hull Independent Free HU12 9EF Other 2.40 28 Hare & Hounds Main Street, Burstwick, Hull *Other Small Retail Groups HU12 9EA Community Local 2.43 29 Crooked Billet Pitt Lane, Ryehill, Hull Marston's HU12 9NN Community Local 2.54 30 Lord Charles 160 Annandale Road, Hull Independent Free HU 9 4JZ Community Local 2.62