C VID-19 Online Sentiment Tracker Indonesia 20th March 2020 – Week 1

By: INDONESIA PURPOSE OF COVID-19 ONLINE SENTIMENT TRACKER

MEASURING COVID-19 MEASURING WEEKLY TRACKING OF IMPACT ON IMPACT ON BUSINESS IMPACT CONSUMER CONCERNS PURCHASE BEHAVIOR OF COVID-19

2 C VID-19 Indonesia Tracker -20th March 2020 HOW ARE WE DOING IT?

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SMS/ WhatsApp Surveys on Weekly SMS/ WhatsApp Weekly Tracking on NEUROSENSUM’s Online Survey on Pan Urban COVID-19 Business Impact Panel Indonesia (Starting: 20th March 2020)

3 C VID-19 Indonesia Tracker -20th March 2020 AWARENESS ABOUT COVID 19 Source of Awareness

News on TV Not Aware of 83% COVID-19, Aware of 15% COVID-19, 55% WhatsApp 85% 85% Online articles 47% (apps like Detik.com) Social media - , , Line etc. 26% Youtube

Awareness about COVID-19 is high and Social Media is the leading source of awareness

4 C VID-19 Indonesia Tracker -20th March 2020 What is happening on Social Media?

Indonesia COVID 19 searches spiked in Jan End (Panic in Corona related news, specifically about the China), March beginning (Jokowi announcement about 1st COVID case) and WHO Pandemic Declaration celebrities is occupying SOCIAL MEDIA SPACE

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Source: Trends 5 C VID-19 Indonesia Tracker -20th March 2020 HOW IS THE MOOD OF CONSUMERS?

Indonesians are More than half show sign of worry worried & cautious due to COVID-19 Outbreak regarding COVID–19 42% 33% 25%

0% Not Worried Not Worried But I’m Somewhat I’m Very At All Cautious Worried Worried

6 C VID-19 Indonesia Tracker -20th March 2020 COVID-19 HAS DISRUPTED CONSUMERS’ LIFE AND CONFIDENCE

Impact on Daily Activity 8% Very Confident Consumers 38% It has severely affected having varying Somewhat Confident my day to day activities level of Not Sure 34% confidence on 30% situation Somewhat Not Confident normalization 19% Not Confident at all It has moderately 6% affected my day to day 53% activities 2 Months It has not affected my Average Expected Time for 13% day to day activities at all things to get normal

7 C VID-19 Indonesia Tracker -20th March 2020 CORONA IS VIEWED AS GOD’S TRIAL- AN OPPORTUNITY TO GET CLOSER TO HIM

“Do not forget to pray, keep “All of these are trial from getting yourself closer to Allah to get us closer to Allah. Allah and believe that this This Corona virus outbreak is a Corona virus will disappear test, a reminder of God. Just by his will.” ask for God’s protection.”

With Corona as a trial from “Calamity undermines God, the quality of arrogance and the plague religiousness must be brought us to get closer to increased. Are you afraid of God, not set apart.” Corona or God?

8 C VID-19 Indonesia Tracker -20th March 2020 BIGGEST CONSUMER CONCERNS

COVID-19 is COVID-19 is a Worried about going to Catch me Social Stigma Supplies 70% 47% 59%

There could be shortage of food I’m scared that me or my family I’m scared I will be ostracized if and essential items in the “ members will catch coronavirus “ me or my family catch COVID-19 “ general stores ” ” ”

9 C VID-19 Indonesia Tracker -20th March 2020 WHAT ARE CONSUMERS DOING TO FIGHT COVID-19?

I am more cautious about I am consuming more my hand hygiene natural products to protect myself against diseases like coronavirus

Consumers are 92% 57% becoming MORE CAUTIOUS and turning towards NATURAL PRODUCTS

10 C VID-19 Indonesia Tracker -20th March 2020 WHAT ARE THEY PURCHASING IN PANIC DUE TO COVID-19?

60% 58% 49% 42% 42% 36% 34% 30% 19% 13% 11% 9% 2%

Hand Masks Vitamin/ Soaps Tissue Grocery Snacks Home Flu Instant Disposable Baby Life/ Health Sanitizer Multivitamin Items Cleaning Medicines Food Diapers Food Insurance Items

11 C VID-19 Indonesia Tracker -20th March 2020 SCARCITY OF SANITATION PRODUCTS

As people began to realize the importance of maintaining cleanliness in the middle of Corona pandemic, many people purchase (and some of them even hoard) sanitary goods, such as hand sanitizer, hand soap, mask, alcohol etc “Liquid soap is difficult to find. Also hand sanitizer. Should I wash my hand with Sunlight (dish soap)?”

“Why on earth hand soap becomes scarce?”

“Scarcity of masks! “I use hand sanitizer on a regular basis and plan to hoard My mom bought two boxes it due to Corona epidemic. Swear to God, it becomes of mask. The intention is to more difficult to just find hand sanitizer!” use and sell it at normal “I just stocked tissue and soup. prices. We even share Haven’t stocked any food… ” some for free.”

12 C VID-19 Indonesia Tracker -20th March 2020 PEOPLE BUYING GROCERIES IN BIGGER QUANTITY THAN USUAL

The most common groceries bought are instant food (instant noodle, instant porridge - mainly Indomie), cooking oil, and rice.

“I’m stocking up cooking oil (in “Stocking up rice, instant noodle “I’m stocking instant porridge to 2 liters size) because of for the next 2 months. I also prevent Corona.” Corona…” intend to stock other foodstuff…” “Stocking up Indomie…”

“I stock up so many instant noodle at “I’m stocking up Indomie. Corona home. I may not get Corona, but no, digestion damage yes…” instead an appendix…”

13 C VID-19 Indonesia Tracker -20th March 2020 CHANGE IN ACTIVITIES DUE TO COVID-19 Percentage of Consumers Increasing/ Decreasing

Consumers wallets shifting towards Personal Health & Hygiene

85% 55% 47% 46% 32% 30%

18% KEY KEY Handwash Water Consumption Eating fruits & Vitamin Consumption Medicine for Cold/ Flu Doctor Consultation Sports/ Fitness Activity

Vegetables

INCREASING CATEGORIES

Private Shopping for Watching Online Food Online Vehicle necessities in Eating Food Meeting with Movies in Public Gojek/ Grab Weekend

Order Shopping Travelling market Outside Friends Cinema Halls Transportation Travelling Holidays Going to Malls Travelling

KEY DECLINING

CATEGORIES -37% -39% -39% -50% -52% -60% -65% -65% -66% -73% -76% -77%

Social Life Coming to a Halt!!! Biggest Negative Impact on Travel Industry

14 C VID-19 Indonesia Tracker -20th March 2020 INCREASING IMMUNITY is a Top Priority

“In this kind of situation, we need to have a proper diet, stock up vitamin to ensure we have good body endurance”

“I’m stocking up this at home for body endurance, guys!”

“Due to COVID 19, I began to stock up this. Initially it is only for body endurance and vitamin intakes. But, it “I also ended up stocking up apple & bear ended up also good for your skin!” brand

15 C VID-19 Indonesia Tracker -20th March 2020 COVID–19 Impact on Digital Behavior

Online learning apps & Office Productivity Apps are in Surge

16 C VID-19 Indonesia Tracker -20th March 2020 Work at Home means more Gaming & Entertainment Change in rank

Gaming Apps and Simulation based games are getting maximum traction

More searches for Korean and Hollywood Movies

17 C VID-19 Indonesia Tracker -20th March 2020 SUMMARY

WALLET MOVING TRAVELING & PANIC AMONG DISRUPTION IN TOWARDS SOCIAL DINING ON CONSUMERS SOCIAL LIFE HEALTHCARE HALT

◦ 33% saying severe impact on ◦ 70% consumers fear that ◦ 60% of consumers have ◦ 52% reduction in eating daily Life COVID–19 is going to catch them bought masks outside ◦ More than a quarter of consumers or family 58% have bought sanitizers ◦ Use of public transport down by are not optimistic about situation ◦ ◦ 59% worry that there will be 65% to get normalize soon ◦ Vitamin and Herbal product supplies disruption consumption is significantly ◦ 2 months average expected ◦ 60% less social gatherings higher time for things to normalize

have High 47% Worry about 85% Purchased at 77% Reduced

Level of Worry

Social Stigma Personal Personal health at Safe home 58% Social Out-casting Focuson least 1 health item weekend Travelling

18 C VID-19 Indonesia Tracker -20th March 2020 STAY TUNED FOR NEXT WEEKLY TRACKER

WEEKLY TRACKING What you can OF COVID–19 CHANGE IN expect in SENTIMENTS SHOPPING BASKET next Weekly COVID-19 CHANGE IN SENTIMENT WHAT ARE CONSUMER TRACKER THEY DOING OPTIMISM LEVEL INSIDE HOMES? We will be coming up with an update on 30th March 2020

19 C VID-19 Indonesia Tracker -20th March 2020 ONLINE QUANTITATIVE PANEL

1,000,000+ 15–55 consumers years old We have large panel size of over We bring you access to Gen-Z, Millennials and 1,000,000 consumers spread across Gen-Y so that you can uncover trends across demographics and geography age groups without any worry. 15 A,B & C top cities SES Our Panel has reach beyond Jakarta Our panel members are spread across income and Bodetabek. It is spread across group and have sufficient representation of all major islands and covers 15 top income groups across cities. cities in Indonesia

20 C VID-19 Indonesia Tracker -20th March 2020 Online Qualitative Solutions Respondents are recruited either through phone. All backchecking is done through smart phones – pantry check, wardrobe check, dressing table check etc Online Groups/Bulletin Boards Crowdsourcing ideas/ Social networking platform (Eg – Ning) that offers Development of creatives dynamic group discussions and interactive tasks Gives clients and agencies access to a deep and exercises. Can do and image uploads. reservoir of bold new idea territories Ability to have private one on one conversations too. Consumers can log in anytime Not just test stimulus, but curate ideas, rapid prototyping and Sequential sessions

Mobile Lifestreaming/Digital Mobile Check ins Documentation of real-world attitudes diaries & blogs and behavior through smartphone app Gaining a new level of intimacy with people via Eg : Whatsapp etc ethnographic observation, data capture and dynamic conversations. Synchronous groups These are mobile platforms for one on one Virtual groups using platforms like Zoom, conversations Google Hangouts etc

21 C VID-19 Indonesia Tracker -20th March 2020 IN TOUCH WITH TOMORROW

Contact us:

I n d o n e s i a [email protected] + 6 2 8 1 - 1100- 2 5 5 8 C VID-19 Indonesia Tracker -20th March 2020