Report To The General Assembly On the Feasibility Of Implementing A Program For Corporate Sponsored License Plates

Jesse White IL Secretary of State

Capitol Building, Room 213 Springfield, IL 62756 217-782-2201 Report to the General Assembly on the Feasibility ofImplementing a

Program for Corporate Sponsored License Plates

Submitted by the Office ofthe Secretary ofState,

December 30,2011

Introduction

On July 28,2011, Governor Quinn signed Public Act 97-0221 (SB 1360) requiring the Illinois

Secretary ofState's Office to conduct a "feasibility study for the implementation ofa program for corporate sponsored license plates." The legislation required that the report include, but not be limited to, the following information: (1) findings on how to maximize profits to the State ofIllinois; (2) how to provide for a discounted registration fee for Illinois residents who display a corporate sponsored license plate; (3) whether there is corporate and public interest in such a program; and (4) the cost to the State ofIllinois for implementation ofsuch the program. (A copy ofthis Act is attached to this report as Exhibit A.)

Cost of Producing Corporate Plates in Illinois

TIle Secretary ofState's office has produced numerous specialty license plates in the past several years, as mandated by the Illinois General Assembly, which has the exclusive authority to create new specialty plates through the legislative process. In the course ofproducing these plates, this office has determined that the current cost for producing any new category ofspecialty plate is approximately

$35,000. This amount covers the following production areas:

1 1. Certification process (labor, postage and forms) related to obtaining requests, depositing funds and mailing receipts; 2. Printing brochures, forms, applications and other materials; 3. Purchasing and shipping 1,000 new license plates; and 4. IT Programming costs for changes to plate inventory, renewal validation, vehicle registrations, and the Secretary ofState's website.

TIle $35,000 cost ofproduction ofa special plate does not provide any profit margin to the Secretary of

State's Office, but merely covers the state's costs in offering a specialty plate to the public. As with special plates, designing and producing each new type ofcorporate plate would cost approximately

$35,000. This up-front cost would have to be paid by the sponsoring corporation for the state to break even.

Interest from Illinois' Corporations

and the Texas Experience

The Secretary ofState's Office produced a short survey to be distributed to Illinois-based corporations to gauge interest ill this type ofpromotion or advertising venue. In an effort to obtain the best cross

section ofcorporations, the decision was made to use the 2011 Crain's Business list ofthe

largest privately and publicly held companies in Illinois. This office felt that this list would allow us

to contact companies that would have the advertising budget capable ofgenerating interest in this type

ofventure and would represent many diverse companies. The list contained 420 corporations which

included banks, manufacturing, real estate and construction companies, grocery store chains,

restaurants, food distributors and newspapers, among others.

2 Ofthe 420 listings, 27 companies were removed by our office prior to sending the survey, including several large motor vehicle dealerships. The Secretary ofState licenses and regulates motor vehicle dealerships in the state and this office did not want the survey to be misconstrued as something the

Secretary ofState's Office was requiring or advocating for from the dealerships. (A copy ofthe corporation mailing list is attached to this report as Exhibit B.)

In August of2011, the Secretary of State's Office sent a letter and survey to the 393 corporations listed in Exhibit B. Among the questions posed to the corporations was (1) whether they would be interested in such a program being offered by the Secretary ofState's Office, and (2) what cost would they be willing to incur for this type ofadvertising opportunity. (Copies ofthe letter and complete survey questions are attached to this report as Exhibits C and D respectively.)

This office received 59 completed survey responses, representing 15% ofthe surveyed population. Of those responses, 95% indicated they would not be interested in such a program. Only 3 companies indicated a potential interest in the program. These 3 responses represent 5% ofthe surveys that were returned, but only 0.7% ofthe companies surveyed.

The survey also asked for the reasoning ifthe corporation was not interested in a corporate sponsored license plate. There were various reasons provided by corporations for the negative response, but some consistent messages were noted. These included the high cost to the corporation ($35,000 up­ front, plus the cost ofsubsidizing the vehicle registration for each person who chose the plate, and providing an additional payment to the state each time the plates were issued), and the limited number ofplates they would be willing to subsidize. (Ofthe three corporations that expressed an interest in this program, two said they were willing to pay no 1110re than $50,000 to $75,000 per year, and aIle

3 said it was willing to pay no nlore than $75,000 to $100,000 per year to participate in the prograrn.) In addition, a number ofthe corporations noted that license plate advertising would not reach the company's targeted audience.

This final response is perhaps the most revealing with regard to why there is a lack ofcorporate interest in subsidizing vehicle license plates. Large corporations tend to have very sophisticated marketing programs. Ifthe corporation is going to spend significant sums ofmoney on a marketing campaign, those funds will be specifically targeted, both demographically and geographically.

Advertisements are placed in magazines and on television shows based on the demographics ofthe audience. Newspapers are selected because oftheir geographic distribution. A corporate sponsored license plate program gives the sponsoring corporation no control over who buys the plates, where they live, or where they drive. Such an endeavor would be a very expensive shot in the dark. This explains the structure ofthe corporate license plate program in the one state that has such a program.

Texas is the only state in the nation that offers corporate sponsored license plates. However, none of the nine corporations that sponsor license plates in Texas subsidizes the license plate fee in exchange for the vehicle owner agreeing to display the corporate logo on their license plate. Only four ofthe nine offer any type ofincentive to purchase the plates:

• Texas Roadhouse had a contest for most creative customized plate. The winner received

reimbursement for the cost ofthe plate.

• Mighty Fine Burgers offers $100 in coupons to purchasers ofits plates.

• Ignite Steam Energy and Re/Max make charitable donations upon the purchase ofplates.

• No incentives could be found for Ford, Vestas, Dr. Pepper, Our Energy or Freebirds Burritos

plates. (Information regarding these incentives is attached to this report as Exhibit E.)

4 TIle need for an incentive to entice vehicle owners into purchasing corporate plates is reflected in research conducted by the State ofFlorida (see below), and in the sales figures for corporate plates in

Texas. As ofAugust of2011, Texas had sold only 489 corporate license plates over a nearly 2-year period. The sale ofthese plates has raised less than $27,000 for the Texas General Revenue Fund beyond the base registration fees for the plates.

Surveying Interest by the General Public

and the Florida Experience

In the course ofresearching the viability ofa corporate sponsored license plate program, Florida conducted a survey via email of20,000 people who had voluntarily supplied email addresses to the

Florida Department ofHighway Safety and Motor Vehicles. Only 5% ofthose receiving the survey responded. Approximately 60% ofthose who responded (or 3% ofthe total number surveyed) said they would consider purchasing a license plate with a corporate logo for a reduced registration fee.

Approximately 40% ofrespondents said that savings in registration fees would be their primary consideration in determining whether to purchase a corporate license plate. Almost halfofthose surveyed responded that they would require a savings of$1°to $40 on the registration fee before they would consider a corporate license plate. In Florida, the annual registration fee for passenger vehicles weighing up to 5,000 lbs is between $45.65 and $71.15, depending upon the weight ofthe vehicle.

With an average plate price of$58.40, these required savings range from 170/0 to 68% ofthe cost ofthe plates. (A copy ofthe Florida survey is attached to this report as Exhibit F.)

5 Two bills were introduced in the Florida legislature in 2011 regarding this issue, Senate Bill 716 and

House Bill 743. The Florida legislation required a company to pay an up-front cost ofat least $5,000 for the creation ofthe license plate. Additionally, the corporation had to present "evidence ofits ability to pay $75 per vehicle owner for a minimum of5,000 vehicles." (This equals $375,000 - far in excess ofthe amount any Illinois corporation was willing to invest in this endeavor.) While neither piece oflegislation received approval, they did generate a great deal ofdiscussion about such a program. For example, groups with specialty license plates ill Florida objected to the legislation.

They argued that creation ofa corporate sponsored license plate program would decrease the sales of their specialty license plates, thus adversely impacting the revenues received from the sale ofthose plates. At one point Florida considered offering a pilot program to their constituents, but then determined it was not an endeavor deemed worth pursuing from an operational and fiscal standpoint.

Ifthis office were to conduct a survey ofIllinois vehicle owners regarding the concept ofcorporate sponsored license plates, it is possible we would receive a response similar to the one received in

Florida. Approximately 3% ofFlorida vehicle owners surveyed, and a majority ofthose responding to the survey, were willing to consider purchasing a corporate sponsored plate, but they would do so only ifthere was a significant reduction in the cost ofthe plate. Since neither Texas nor Illinois has been able to identify any corporations willing to make a sizeable commitment to the cost ofsupplying subsidized corporate sponsored license plates, the size ofthe demand for those plates loses most ofits relevance.

6 Maximizing Profits for the State ofIllinois and Providing for a Discounted

Registration Fee for a Corporate Sponsored License Plate Program

TIle legislation requiring this report instructed this office to include "findings on how to maximize profits to the State" when implementing a program ofcorporate sponsored license plates. While we fully understand the need for the State ofIllinois to look for new and innovative ways to generate revenue, the research conducted for this report demonstrates that corporate sponsored license plates would not generate the types ofprofits that would make it a worthwhile endeavor. As outlined earlier in this report, Texas is the only other state that has implemented such a program and the money generated has been minimal to date. Therefore, we are not able to present findings on how to maximize profits from such a program.

The legislation requiring this report also instructs this office to determine "how to provide for a discounted registration fee for Illinois residents who display a corporate-sponsored license plate." In light ofthe other findings ofthis study, it was determined that expending the resources necessary to design the mechanics ofa discount registration fee program would be premature. Ifthe General

Assembly decides it wants tllis information, notwithstanding the results ofour other research, we will provide the information as quickly as possible.

Additional Consideration

In addition to the issues this office is required to consider in this report, we direct the General

Assembly's attention to all additional consideration. The question ofwhat messages call and cannot be included on Illinois special license plates has been the subject ofcontentious debates and federal

7 litigation. To date, the federal courts have determined that no organization or interest group has the right to compel Illinois to produce a special plate bearing a message related to the cause advocated by that group. One ofthe primary reasons for this judicial holding is that the messages on specialty license plates are reasonably viewed as having the State's stamp ofapproval because specialty license plates cannot come into being without legislative and gubernatorial authorization.

Ifthe General Assembly were to adopt a program ofcorporate sponsored license plates, in which the corporations are chosen by the Secretary ofState or some third party vendor (as in Texas), the General

Assembly would no longer be putting its imprimatur on the message displayed on the plate. Thus, allowing corporations to advertise on license plates could lead to corporations - both for-profit or not­ for-profit - attempting to use this program to advertise not only their products, but also their social or political messages. Political and issue oriented messages that have been successfully placed 011 license plates in other states include everything from the Confederate Flag to religious symbols.

Conclusion

While the Office ofthe Secretary ofState recognizes that some will find appealing the concept of raising sorely needed funds by selling advertising space on our license plates to corporations, the results ofthe research conducted by this office and the experience ofthe only state to implement such a program unfortunately lead to the conclusion that this concept is not a viable option. Therefore, we must recommend against pursuing a corporate sponsored license plate program in Illinois.

8 EXHIBIT A Illinois General Assembly - Full Text ofPublic Act 097-0221 Page 1 of 1

Public Act 097-0221

SB1360 Enrolled LRB097 06606 REP 46691 b

AN ACT concerning transportation.

Be it enacted by the People of the State of Illinois, represented in the General Assembly:

Section 5. The Illinois Vehicle Code is amended by adding Section 3-696 as follows:

(625 ILCS 5/3-696 new) Sec. 3-696. Corporate-sponsored license plate study. The Secretary of State shall complete a feasibility study for the implementation of a program for corporate-sponsored license plates. The study shall include, but not be limited to, findings on how to maximize profits to the State, how to provide for a discounted registration fee for Illinois residents who display a corporate-sponsored license plate; public interest in such a program; and the cost to the State for implementation of such a program. The Secretary of State shall report the findings of the feasibility study to the General Assembly no later than January 1, 2012.

Section 99. Effective date. This Act takes effect upon becoming law.

Effective Date: 7/28/2011

http://\v\vw.ilga.gov/legislatioll/publicacts/fulltext.asp?Nallle==097-0221 &prillt==true&writ... 12/16/2011 EXHIBITB Miles D. White, CEO Robert J. Abt, CEO David P. Storch, CEO ABT Electronics, Inc. AAR Corporation 100 Abbott Park Road 1200 Milwaukee Avenue 1100 North Wood Dale Road North Chicago, IL 60064 Glenview, IL 60025 Wood Dale, IL 60191

Robert J. Keller, CEO Mary A. Tolan, CEO Ray A. Griffith, CEO Acco Brands Corporation Accretive Health Inc. Corporation 300 Tower Parkway 401 North , #2700 2200 Kensington Court Lincolnshire, IL 60069 Chicago, IL 60611 Oak Brook, IL 60523

Larry Baron, CEO .John R. Knox, CEO Mark S. Heaney, CEO Acme Refining Scrap Metal Company ADCO Glo,bal,Inc. Addus Homecare Corporation 3357 South Justine Street 100 Tri State International, #135 2401 S. Plum Grove Rd. Chicago, IL 60608 Lincolnshire, IL 60069 Palatine, IL 60067

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Joseph Druzak, CEO Michael B. Austin, CEO R. Peter Washington, CEO Kreher Steel Company, LLC Kronos Foods, Inc. L&D Group, Inc. 1550 North 25th Avenue 1 Sexton Drive 420 North Main Street Melrose Park, IL 60160 Glendale Heights, IL 60139 Montgomery, IL 60538

William E. Saxelby, CEO Bill DeForrest, CEO James A. Leopardo, CEO Landauer, Inc. Lane Industries, Inc. Leopardo Company 2 Science Rd. 1200 Shermer Road, #400 5200 Prairie Stone Parkway Glenwood, IL 60425 Northbrook,IL 60062 Hoffman Estates, IL 60192

Kevin J. Brown, CEO Julie Smolyansky, CEO Donald R. Asplund, CEO Lettuce Entertain You Enterprises, Inc. Lifeway Foods, Inc. Lime Energy Company 5419 North Sheridan Road, #116 6431 Oakton St. 1280 Landmeier Rd. Chicago, IL 60640 Morton Grove, IL 60053 Elk Grove Village, IL 60007

James J. Stevens, President John Geocaris, CEO Gordon B. Hunter, CEO Lincoln Provision, Inc. Little Lady Foods, Inc. Littlefuse, Inc. 824 West 38th Place 2323 Pratt Blvd. 8755 W Higgins Rd Ste 500 Chicago, IL 60609 Elk Grove Village, IL 60007 Chicago, IL 6063 1

Joseph M. Holsten, CEO President Ronald J. Mager, CEO L,KQ Corporation LTD Commodities, LLC Machinery Systems, Inc. 120 North LaSalle 2800 Lakeside Drive 614 East State Parkway Chicago, IL 60602 Bannockburn, IL 60015 Schaumburg, IL 60173 Barry L. MacLean, CEO Joel M. Carlins, Co-CEO David J. Langevin, CEO MacLean-Fogg Company Magellan Development Group, LLC Manitex International, Inc. 1000 Allanson Road 225 North Columbus Drive, #100 7402 W 100th PI Mundelein, IL 60060 Chicago, IL 60601 Bridgeview,IL 60455

Lois M. LeMenager, CEO Julie Guida, Managing Partner Steve Wang, CEO Marketing Innovators Internat'l, Inc. Marketing Werks, Inc. MAT Holdings, Inc. 970 1 West Higgins Road, #400 130 East Randolph, #2400 6700. Wildlife Way Rosemont, IL 60018 Chicago, IL 60601 Long Grove, IL 60047

Clifford D. Nastas, CEO Thomas J. Mazzetta, CEO Mitchell S. Feiger, CEO Material Sciences Corporation Mazzetta Company, LLC MB Financial, Inc. 2200 Pratt Blvd. 1990 S1. John's Avenue, #100 800 W Madison S1. Elk Grove Village, IL 60007 Highland Park, IL 60035 Chicago,IL 60607

James A. Skinner, CEO Robert O. Delaney, Jr., CEO Stephen W. Golsby, CEO McDonald's Corporation McMaster-Carr Supply Company Mead Johnson Nutrition Company 1 McDonald's Plaza PO Box 4355 2701 Patriot Blvd. Oakbrook,IL 60523 Chicago, IL 60680 Glenview,IL 60026

Charlie N. Mills, CEO Ian J. Pye, CEO Paul R. Block, CEO Medline Industries, Inc. Meridian Group International, Inc. Merisant Worldwide, Inc. 1 Medline Place 9 Parkway North, #500 33 North Dearborn, #200 Mundelein, IL 60060 Deerfield, IL 60015 Chicago, IL 60602

Richard S. Price, CEO Donald W. Duda, CEO David Unger, CEO Mesirow Financial Holdings, Inc. Methode Electronics, Inc. MFRI, Inc. 350 North Clark Street, 5th Floor 7401 W Wilson Ave 7720 North Lehigh Avenue Chicago, IL 60654 Chicago, IL 60706 Niles" IL 60714

Thomas F. Harter, Sr., CEO Alan D. Feldman, CEO Selim A. Bassoul, CEO Microdynamics Group Midas, Inc. Middleby Corporation 1400 Shore Road 1300 N Arlington Heights Road 1400 Toastmaster Dr. Naperville, IL 60563 Itasca,IL 60143 Elgin, IL 60120

E.S. Hooker, III, CEO David W. Withall, CEO Susan Kozak, President Midland Paper Company Miner Enterprises, Inc. MNJ Technologies Direct, Inc. 101 East Palatine Road 1200 East State Street 15801 West Aptakisic Road Wheeling, IL 60090 Geneva, IL 60134 Prarie View, IL 60069

Martin P. Slark, CEO Joseph Mansueto, CEO Christopher J. Artinian, CEO , Inc. Morningstar, Inc. Morton's Restaurant Group, Inc. 2222 Wellington Court 225 W Wacker Dr. 325 N La Salle Dr Ste 500 Lisle, IL 60532 Chicago, IL 60606 Chicago, IL 60654

Rick I-Ieller, CEO Sanj ay K. Jha, CEO Gregory Q. Brown, CEO Motor Coach Industries Mobility Holdings, Inc. , Inc. 1700 East Gold Road, #300 600 N US Highway 45 1303 East Algonquin Road Schaumburg, IL 60173 Libertyville, IL 60048 Schaumburg, TL 60196 William A. Koertner, CEO J. Erik Frywald, CEO Maureen Beal, CEO MYR Group, Inc. Nalco Holding Company National Van Lines, Inc. 1701 Golf Road, Tw3-1012 1 Nalco Center 2800 West Roosevelt Road Rolling Meadows, IL 60008 Naperville, IL 60563 Broadview,IL 60155

William W. Goodyear, CEO Daniel C. Ustian, CEO C. Davis Nelsen, II, CEO Navigant Consulting, Incl Corporation Nelsen Steel Company, LP 30 S Wacker Dr Ste 3550 4201 Winfield Road 9400 West Belmont Avenue Chicago, IL 60606 Warrenville,IL 60555 Franklin Park, IL 60131

Andrew P. Studdert, CEO Robert D. Mitchum, CEO G. Edward Evans, CEO NES Rentals Holdings, Inc. Network Services Company Neutral Tandem, Inc. 5440 North Cumberland Avenue 1100 East Woodfield Rd., #200 1 S Wacker Dr Ste 200 Chicago, IL 60656 Schaumburg, IL 60173 Chicago, IL 60606

Shirley Marx, Chairman Charles T. Angell, CEO Russell M. Strobel, CEO New World Van Lines, Inc. Newly Weds Foods, Inc. Nicor, Inc. 5875 North Rogers Avenue 4140 West Fullerton Avenue 1844 West Ferry Road Chicago, IL 60646 Chicago, IL 60639 Naperville, IL 60563

John A. Miller, CEO Frederick H. Waddell, CEO Glenn E. Hess, CEO North American Corporation Corporation Northstar Aerospace, Inc. 2101 Claire Court 50 South LaSalle 6006 West 73rd Street Glenview, IL 60025 Chicago,IL 60675 Bedford Park, IL 60638

John Novak, President Thomas S. Hall, CEO Craig Petray, CEO Novak Construction Company Novamed, Inc. Nutrasweet Company 3423 North Drake Avenue 333 W Wacker Dr Ste 1010 222 Merchandise Mark Plaza Chicago, IL 60618 Chicago, IL 60606 Chicago, IL 60654

Ravichandra K. Salligram, CEO Daniel S. Jaffee, CEO Aldo C. Zucaro, CEO Officemax, Inc. Oil-Dri Corporation ofAmerica Old Republic International Corp. 263 Shuman Bldg. 410 N Michigan Ave # 400 307 North Michigan Avenue Naperville, IL 60563 Chicago, IL 60611 Chicago, IL 60601

William B. Skoglund, CEO John Thomas Hurvis, CEO Rich Erickson, CEO Old Second Bancorp, Inc. Old World Industries, LLC O'Neil Industries, Inc. 37 S River St. 4065 Commercial Avenue 2751 North Clybourn Avenue Aurora, IL 60506 Northbrook, IL 60062 Chicago,IL 60614

David A. Fisher, CEO Barney Harford, CEO Mark L. Brown, President Optionsxpress Holdings, Inc. Orbitz Worldwide Orval Kent Food Company 311 West Monroe, #1000 500 W Madison St Ste 1000 120 West Palatine Road Chicago, IL 60606 Chicago, IL 60661 Wheeling, IL 60090

Sheldon I__ avin, CEO Thomas J. Roeser, President Mark W. Kowizan, CEO OSI Group, LLC Otto Engineering, Inc. Packaging Corporation of America 1225 Corporate Blvd. 2 East Main Street 1900 West Field Court Aurora, IL 60505 Carpentersville, IL 60110 Lake Forest, IL 60045 Jack E. Caveney, CEO George Pattee, CEO James V. Blair, CEO Panduit Corporation Parksite, Inc. Paschen, Nielsen & Associates, LLC 17301 Ridgeland Avenue 1563 Hubbard Avenue 8725 West Higgins Road, #200 Tinley Park, IL 60477 Batavia, IL 60510 Chicago, IL 6063 I

Martin H. Singer, CEO Larry O'Connell, President Michael A. Bidder, CEO PCTEL, Inc. Peer Foods, Inc. Peacock Engineering Company 471 Brighton Ct. 1200 West 35th Street 1800 Averill Road Bloomingdale,IL 60108 Chicago, IL 60609 Geneva, IL 60134

J. David Pepper, CEO Bill McInerney, Chairman Daniel Plote, CEO Pepper Construction Group Phoenix International Freight, Ltd. Plote Construction Company 643 North Orleans Street 1501 North Mittel Blvd. 1100 Brandt Drive Chicago, IL 60654 Wood Dale, IL 60191 Hoffman Estates, IL 60192

Dan Wolfberg, Co-President Richard J. Portillo, CEO Aylwin B. Lewis, CEO PLS Financial Services, Inc. Portillo's Restaurant Group, Inc. Potbelly Sandwich Works, LLC 300 North Elizabeth Street, #4E 2001 Spring Road, #500 222 Merchandise Mart Plz #2300 Chicago, IL 60607 Oak Brook, IL 60523 Chicago, IL 60654

JeffKarp, CEO Glenn M. Fisher, CEO Martin H. Nesbitt, CEO Powers Construction Co., LLC Pregis Corporation PRG Parking Management, LLC 2360 Palmers Drive 1650 Lake Cook Road, #400 200 West Monroe, #1500 Schaumburg, IL 60173 Deerfield, IL 60015 Chicago, IL 60606

Larry D. Richman, CEO Dan Steever, CEO Thomas Allen Danch, CEO Private Bancorp, Inc. Promoworks, LLC QST Industries, Inc. 120 S La Salle St # 2 300 North Martingale Road, #300 550 West Adams, #200 Chicago, IL 60603 Schaumburg, IL 60173 Chicago, IL 60661

Edward Bleka, CEO Thomas J. Quinlan, III, CEO Mike Johnson, President Quantum Foods, LLC R. R. Donnelley & Sons Rabine Group 750 South Schmidt Road 900 North Parkway Bolingbrook, IL 60440 Chicago, IL 60610 Schaumburg, IL 60173

Robert Pasin, CEO Rakesh Patel, President Norman K. Kidder, CEO Radio Flyer, Inc. Raja Foods, LLC Rauland-Borg Corporation 6515 West Grand Avenue 8110 North S1. Louis Avenue 1802 West Central Road Chicago, IL 60607 Skokie,IL 60076 Mt. Prospect, IL 60056

Curtis W. Stoelting, CEO M. Jude Reyes, Co-Chair Edward J. Richardson, CEO RC2 Corporation Reyes Holdings, LLC Richardson Electronics, Ltd. 1111 W 22nd St Ste 320 9700 Bryn Mawr Ave., #700 P.O. Box 307 Oak Brook, IL 60523 Rosemont, IL 60018 LaFox,IL 60147

Samantha Richardson, Chairman Richco, Inc. 8145 River Drive, #106 Morton Grove~ IL 60053 Jonathan E. Michael, CEO Dwight Stiehl, President Michael E. Zielinski, CEO RLI Corporation Rose Packing Company Royal Buying Group, Inc. 9025 N Lindbergh Dr. 65 South Barrington Road 2100 Western Avenue, #350 Peoria,IL 61615 South Barrington, IL 60010 Lisle,IL 60532

Richard Nathan, CEO Raja M. Parvez, CEO Barry C. Finn, CEO RTC Industries, Inc. Rubicon Technology, Inc. Rush-Copley Medical Center 2800 GolfRoad 900 E Green St. 2000 Ogden Avenue Rolling Meadows, IL 60008 Bensenville, IL 60106 Aurora,IL 60504

Michael C. Arnold, CEO John W. Estey, CEO William J. Parrillo, Chairman , Inc. S & C Electric Company Safeway Insurance Company 2621 West 15th Place 6601 North Ridge Blvd. 790 Pasquinelli Drive Chicago, IL 60608 Chicago, IL 60626 Westmont,IL 60559

Marcel H. M. Smits, CEO Gale E. Sayers, CEO David A. Schawk, CEO Sayers40, Inc. Schawk, Inc. 455 N Cityfront Plaza Dr. 825 Corporate Woods Parkway 1600 East Sherwin Avenue Chicago, IL 60611 Vemon Hills, IL 60061 Des Plaines, IL 60018

Kevin M. Boyle, CEO Donald A. Schumacher, CEO Andrew J. McKenna, Sr. Schulze & Burch Biscuit Company Schumacher Electric Corporation Schwarz Paper Company 1133 West 35th Street 801 East Business Center Drive 8338 Austin Avenue Chicago, IL 60609 Mt. Prospect, IL 60056 Morton Grove, IL 60053

Louis J. D'Ambrosio, CEO Patrick Beharelle, CEO William J. Washer, CEO Sears Holding Corporation Seaton Corporation SEKO Worldwide, LLC 3333 Beverly Road 860 West Evergreen Avenue 1100 North Arlington Hts Rd, #600 Hoffman Estates, IL 60192 Chicago, IL 60642 Itasca,IL 60143

Dennis Hoelzer, CEO Robert L". Sherman, CEO Sheldon H. Ginsburg, Chairman Sentinel Technologies Serta, Inc. Shell Vacations, LLC 2550 Warrenville Road 325 Spring Lake Drive 40 Skokie Blvd., #350 Downers Grove, IL 60515 Itasca,IL 60143 Northbrook,IL 60062

Rose L. Shure, CEO Gary R. Fairhead, CEO Marion Cameron, CEO Shure, Inc. Sigmatron International Inc. Sipi Metals Corporation 5800 West Touhy Avenue 2201 Landmeier Rd. 1720 North Elston Avenue Niles,IL 60714 Elk Grove Village, IL 60007 Chicago, IL 60642

Josepg Skender, President Henry S. Givray, CEO Patrick J. Moore, CEO Skender Construction Company Smithbucklin Corporation Smurfit-Stone Container Corporation 205 West Wacker Drive, #1300 401 North Michigan Avenue 150 North Michigan Avenue Chicago, IL 60606 Chicago, IL 60611 Chicago, IL 60601

Robert M.Korzenski, CEO Cary B. Wood, CEO Stanley R. Day, Jr., CEO Sparton Corporation Sram, LLC 150 Saunders I~oad, #150 425 N. Martingale Road 1333 North Kingsbury, 4th Floor l ake Forest IL 60045 Schaumburg, IL 60173 Chicago, IL 60622 James A. Wilhelm CEO Harold Kerman, CEO F. Quinn Stepan, Jr., CEO Standard Parking Corporation Steiner Electric Company Stepan Company Ave. #1020 1250 Touhy Avenue 22 West Frontage Road Chicago, IL 60611 Elk Grove Village, IL 60007 Northfield, IL 60093

Mark C. Miller, CEO Laurence S. Geller, CEO Jeremy L. Halbreich, CEO , Inc. Strategic Hotels & Resorts, Inc. Sun-Times Media Holdings, LLC 28161 North Keith Drive 200 West Madison Street, #1700 350 North Orleans, #9 Lake Forest, IL 60045 Chicago, IL 60606 Chicago, IL 60654

Edward o. Carney, CEO Mark A. Thierer, CEO John G. Freeland, CEO Superior Graphite Company SXC Health Solutions Corporation SymphonyIRI Group, Inc. 10 South Riverside Plaza, #1470 2441 Warrenville Rd Ste 610 150 North Clinton Chicago, IL 60606 Lisle,IL 60532 Chicago, IL 60661

Bruce Leon, CEO Mark A. Hoppe, CEO Steven L. Schwartz, CEO Tandem HR, Inc. Taylor Capital Group, Inc. TCA Holdings, LLC 915 Hargar Road, #300 9550 West Higgins Road 3611 North Kedzie Avenue Oak Brook, IL 60523 Rosemont, IL 60018 Chicago, IL 60618

Mark Santacrose, CEO LeRoy T. Carlson, Jr., CEO Robert W. Pullen, CEO Tecta America Corporation Telephone & Data Systems, Inc. , Inc. 5215 Old Orchard Road, #880 30 North LaSalle 1230 E Diehl Rd. Skokie, IL 60077 Chicago, IL 60602 Naperville,IL 60563

Vincent Buonanno, CEO R. F. "Skip" Mungo, CEO Gregg M. Sherrill, CEO Tempel Steel Company Temperature Equipment Corporation , Inc. 5500 North Wolcott Avenue 17725 Volbrecht Road, #1 500 North Field Drive Chicago, IL 60640 Lansing,IL 60438 Lake Forest, IL 60045

Anthony J. Terlato, Chairman Neville "Roy" Singham, Chairman Melvin J. Gordon, CEO Terlato Wine Group, Ltd. Thoughtworks, Inc. 900 Armour Drive 200 East Randolph, #2500 7401 South Cicero Avenue Lake Bluff, IL 60044 Chicago, IL 60601 Chicago, IL 60629

Steven K. Lauer, CEO Siddharth N. Mehta, CEO Todd Berger, CEO Topco Associates, LLC Trans Union, LLC Transportation Solutions Group, LLC 7711 Gross Point Road, 555 West Adams Street 400 North Noble, #210 Skokie, IL 60077 Chicago, IL 60661 Chicago, IL 60642

Maria Kamberos, CEO Sam K. Reed, CEO Samuel Zell, CEO Treasure Island Foods, Inc. Treehouse Foods, Inc. Tribune Company 3460 North Broadway 2021 Spring Road - Suite 600 435 North Michigan Avenue Chicago, IL 60657 Oakbrook, IL 60523 Chicago, IL 60611

Lyle G. Heidemann, CEO David M. McDonough, CEO ThomasF. Wells, CEO True Value Company Trustrnark Company TTX C0111pany 8600 West 13ryn Mawr Avenue 400 North Field Drive 101 NorthWacker Drive Chicago, IL 60631 Lake Forest, IL 60045 Chicago, IL 60606 Denis John Healy, Jr. CEO James G. Tuthill, Jr., CEO H. Ty Warner, CEO Turtle Wax, Inc. Tuthill Corporation Ty, Inc. 625 Willowbrook Center Parkway 8500South Madison Street 280 Chestnut Avenue Willowbrook Il, 60527 Burr Ridge, IL 60527 Westmont,IL 60559

Mary N. Dillon, CEO Peter C. Anthony, CEO Carl S. Rubin, CEO U.S. Cellular Corp. UGN, Inc. Ulta Salon Cosmetics & Fragrence Inc. 8410 West Bryn Mawr Avenue 18410 Crossing Drive, #C 1000 Remington Blvd Ste 120 Chicago, IL 60631 Tinley Park, IL 60487 Bolingbrook, IL 60440

Jeffrey A. Smisek, CEO Marsha Serlin, CEO P. Cody Phipps, CEO United Continental Holdings, Inc. United Scrap Metal, Inc. United Stationers, Inc. P.O. Box 66100 1545 South Cicero Avenue One Parkway North Blvd., #100 Chicago, IL 60666 Cicero, IL 60804 Deerfield, IL 60015

Donald G. Southwell, CEO Philip L. Zeid, President John A. Lederer, CEO Unitrin, Inc. Universal Scrap Metals, Inc. US Foodservices, Inc. 1 East Wacker Drive 2500 West Fulton Street 9399 West Higgins Road, #400 Chicago, IL 60601 Chicago,IL 60612 Rosemont, IL 60018

James S. Metcalf, CEO T. Kendall Ken Hunt, CEO Debra A. Cefaro, CEO USG Group Vasco Data Security International, Inc. Ventas, Inc. 125 South Franklin Street 1901 S Meyers Rd Ste 210 111 S Wacker Dr Ste 4800 Chicago, IL 60606 Oakbrook Terrace, IL 60181 Chicago, IL 60606

Penny S. Pritzker, Chairperson James W. Bodman, CEO ArumK. Veluchamy, CEO VI Vienna Beef, Ltd. Vmark, Inc. Drive, #900 2501 North Damen Avenue 5300 Katrine Avenue Chicago, IL 60606 Chicago, IL 60647 Downers Grove, IL 60515

Paul C. Darley, CEO James T. Ryan, CEO Gregory D. Wasson, CEO W. S. Darley & Company W. W. Grainger, Inc. Walgreen Company 325 Spring Lake Drive 1 Grainger Parkway 200 Wilmot Road Itasca,IL 60143 Lake Forest, IL 60045 Deerfield, IL 60015

Matthew M. Walsh, CEO Walter E. Smithe, III, President Glenn C. Gilly, CEO Walsh Group, Ltd. Walter E. Smithe Furniture, Inc. Weber Marking Systems, Inc. 929 West Adams Street 1251 West Thorndale Avenue 711 West Algonquin Road Chicago, IL 60607 Itasca,IL 60143 Arlington Heights, IL 60005

James Stephen, CEO Richard S. Gilbert, CEO Steve L. Komar, CEO Weber-Stephen Products Company Westell Technologies, Inc. Widepoint Corporation 200 East Daniels Road 750 N. Commons Drive 18W100 22nd Street, Suite 104 Palatine, IL 60067 Aurora,IL 60504 Oakbrook Terrace, IL 60181 Edward J. Wehmer, CEO William J. Nugent, President Brian R. Gamache, CEO Corporation Wiss Janney Elstner Associates, Inc. WMS Industries, Inc. 727 North Bank Lane 330 Pfingsten Road 800 S Northpoint Blvd. Lake Forest, IL 60045 Northbrook, IL 60062 Waukegan,IL 60083

Edmund F. Opler, CEO Michael R. Wozniak, President Anders Gustafsson, CEO World's Finest Chocolate, Inc. Wozniak Industries, Inc. Corporation 4801 South Lawndale Avenue 2 Mid America Plaza, #706 475 HalfDay Road, Suite 500 Chicago, IL 60632 Oakbrook Terrace, IL 60181 Lincolnshire, IL 60069

Jaideep Bajaj, CEO ZS Associates, Inc. 1800 Sherman Avenue, #700 Evanston, IL 60201 EXHIBITC OFFICE OF THE SECRETARY OF STATE

JESSE WHITE 0 Secretary of State

August 2011

Dear Corporate Executive,

Pursuant to Public Act 97-0221 (Senate Bill 1360), the Illinois Secretary ofState is being required to conduct a survey ofIllinois corporations to gauge their interest in creating a corporate sponsored license plate program.

The proposal would allow a corporation to display its corporate logo on the front and rear license plates ofIllinois vehicles. The corporation would have to pay to produce and distribute a minimum of 1,000 license plates, which is approximately $35,000. Ifa resident chose to display a corporate-sponsored license plate, he or she would receive a discount from the current $99 vehicle registration fee. For example, ifthe corporate­ sponsored license plate allowed a resident to receive a $25 discount from his or her registration, the resident would only pay $74 for vehicle registration. A corporation who sponsors a license plate would be responsible for paying the $25 discount for all plates displaying the corporation's logo .

In addition to paying for the production of license plates and the registration discount fee, businesses may be required to pay an additional fee to the State ofIllinois. The amount ofthis fee is unknown as it would be set by the Illinois General Assembly should there be interest in such a program.

Completing the survey does not commit your organization to any agreement with the State ofIllinois or the Secretary ofState regarding a corporate license plate. This survey is ONLY to judge corporate interest for such an idea.

Please take a few minutes to answer the survey questions. Please use the enclosed self-addressed, stamped envelope to return your survey NO LATER THAN FRIDAY, SEPTEMBER 30,2011.

Thank you for your time and assistance.

Sincerely, ~~ . ERNEST C. DANNENBERGER Director, Vehicl e Services

Springfield, Illinois 62756 EXHIBITD CORPORATE LICENSE PLATE SURVEY FOR BUSINESSES

Pursuant to Public Act 97-0221 (Senate Bill 1360), the Illinois Secretary ofState is being required to conduct a survey ofIllinois corporations to gauge their interest in creating a corporate sponsored license plate program.

Completing this survey does not commit your organization to any agreement with the Illinois Secretary ofState regarding a corporate license plate. This survey is ONLY to judge corporate interest for such an idea.

Please answer the following questions and return the answers in the enclosed self­ addressed, stamped envelope. Thank you.

1. Would your corporation be interested in paying for a corporate logo to be placed on a minimum of 1,000 vehicle license plates registered in Illinois?

---Yes ---No

2. Ifyour corporation is not interested in advertising on license plates, please explain why.

3. Production, distribution and part ofthe annual registration renewal costs of 1,000 sets oflicense plates would be paid by the corporation annually in exchange for the placed advertisement on the front and rear license plate. What would be an acceptable amount your organization would be willing to pay for this type of advertising?

__$50,000-$75,000 annually __$75,001-$100,000 annually __$100,001-$125,000 annually __$125,001-$150,000 annually ___$150,001 or more annually

Name ofYour Company:

Name ofIndividual Completing Survey: (optional) EXHIBITE Page 1 of 1

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STREAM ENERGY LAUNCHES "IGNITE" TEXAS LICENSE PLATE PROGRAM

Non-profit Captain Hope's Kids to benefit from specialty plate sales

(Dallas, Texas April 12, 2011) - Stream Energy, the world's largest network marketer ofenergy, has announced pre-registration for a specialty Texas license plate emblazoned with the logo ofIgnite, Stream Energy's network marketing arm. The six-character plates will be available for delivery starting in late May through My Plates in partnership with the Texas Department ofMotor Vehicles. A variety ofnumberlletter combinations are already available using a layaway plan. For more information and to order, call 888-7MY-PLATES (888-769-7528).

A portion ofthe revenues for each purchased license plate will benefit Stream Energy's community partner, Captain Hope's Kids, which provides critical needs to homeless children in the Dallas area. For each Ignite plate purchased, $5.50 to $29.50 will be sent to the non-profit, depending on the plate term selected. (No revenue will be paid to Stream Energy or Ignite.)

"We believe deeply in the cause of Captain Hope's Kids," said Stream Energy Chairman Rob Snyder. "This organization helps families when they are most in need, when they find themselves at a deep crossroads. We are very pleased to arrange this innovative program."

The announcement ofthe license plate program follows a $15,000 donation made from Stream Energy March 5th, at the conclusion ofIgnition, Stream Energy's annual national convention.

Captain Hope's Kids touches the lives ofmore than 30,000 children from homeless families every year. Chairman Rob Snyder added, "Families with children make up 47 percent ofthe homeless population in the Dallas metropolitan area. Captain Hope's Kids provides needed goods and services - and Stream Energy is committed to helping this organization." Captain Hope's Kids works with 40 service providers to provide critically needed items to homeless children.

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Mighty Fine Burgers adds custom license plates Burger chain is part ofeffort by state to raise money. By Brian Gaar AMERICAN-STATESMAN STAFF

Published: 7:50 p.m. Monday, Nov. 8, 2010

Mighty Fine Burgers has cooked up its own license plate.

The Austin burger chain is one of a handful of companies that paid to have their logos embossed on Texas plates, a first-in-the-nation effort by the state to raise money.

The corporate plates were rolled out in November 2009 with real estate company RE/Max International. A number of other companies have since signed on and have plates available or will in the future, said Kim Drummond, spokeswoman for My Plates, the state's exclusive vendor for specialized license plates.

They include automaker Ford Motor Co. and the wind energy company Vestas, among others who have paid $5,000 for each design, she said.

My Plates, which also sells custom plates for nonprofits and Texas universities, has sold more than 28,000 license plates in all, raising about $2.1 million for the state's general revenue fund, Drummond said. That general revenue fund gets 35 percent of every license plate sold.

Depending on a plate's customization level and expiration date, drivers pay from $55 to $595 for a personalized 1a-year plate.

The Mighty Fine-embossed plates were available for order as of Monday, according to the site.

For customers who order the cheeseburger-adorned plates, Mighty Fine is offering $100 in store currency for every year they keep the plates on their vehicles, said Allison Dreiband, a spokeswoman for K&N Management, which owns Mighty Fine.

"We it's going to take off," Dreiband said. "We've actually had a lot of interest already, even though we haven't started promoting it yet."

The 3-year-old chain has four Austin locations.

[email protected]; 912-5932

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361-854-9505 TX - CORPUS CHRISTI Managing Partner, Michael Schm idt 15-:: rlTI' ~ ' t[9L~~P ADDRESS HOURS \5j« Jj.w,.t;a 1-' 2029 S.Padre Isla nd Drive f>lon : 3 :0 0Pt·1- 10 :00 Pf>1 Fri: 11 :OOAt·l- ll:OOPM Corp us Chr isti, TX 78416 Tue: 3:00Pr-!-10:OOPf>1 Sat: 11:OOAI'-1- 11:OOPM Cut you r wait ! Call ahead to ph : 361-854-95 05 Wed : 3 :00PM-1O :OOPM Sun: 11 :001\1'-1-1O :00Pt-1 let us know you are coming. fx : 361 -854 -9520 Thu : 3 :00Pt·1- 1O:00Pf>1 Click to learn more>

MENU GENERAL INFO Be Creative and Win! Calling all Texas residents! Do you want a cool custom Texas Roadhou se license WHAT'S HAPPENIN' plate ? Look no further because your wish is our comm and! From October 4'"-3 1" we MAP & DIRECTIONS are holding a license plate message conte st to see whIch Roadie fan Is the most SPECIALS creative! VisIt w ww .m y pla tes.com/go / t x road ho use and select Luxury or Custom persona lization and create your own message to be viewed on your Texas license plate , Once vou order your avail able license plate choose a ter m to enter you r custorn lzatlo n into our contest! Each entry will be Judged 50% on creativity and 50% on relatedne ss to Texas Roadhouse. The winner will receive their custo m license plate comp letely reimbursed!

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http://www.texasroadhouse.com/restaurant-iocations/texas/corpus-christi 12/1612011 888-7MY -PLATES ,3 88-7(;9·752 13 ) Follow Us Gift Ca rds FAQ ESP3!101 ISA Contact Us CartlC l1uckout

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Our plates ar e street legal and offi cially lice ns ed by Texas Department of Mot or Vehicles .

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My Plates Launches First Corporate License Plate in Texas RE!MA X of Tex as Gets Its Own Official DMV License Plate NOVEMBER 20 , 2009 (Austin, TX) - REiMAX is first. My Plates in partnership with the Texas Department of Moto r Vehicles announces the launch of Texas ' first corporate branded license plate .

My Plates is a publicrprivate program created by til e state legislature to offer Texans more choices in til e color and design of their license plates, and one of those choices is corporate branded plates. Executives at REiMAX of Texa s immed iately underslood the potential of lhe plates and acted quickly to design their own background.

RE!MAX of Texas COO and Genera l Counsel Charles El-Moussa, says, "One of the reasons the red, white and blue REiMAX Balloon is one of the most recogniza ble business logos in Ihe world is that our agents understand the power of brand marketi ng. These plates are like mobil e billboards all over Texas that give us a unique platfo rm to start conversations about why more buyers and sellers use RE/MAX than any other real estate company in Texas -and around the world ."

The REiMAX network in Texas is comprised of app roximately 5,000 members affiliated with 300 offices across the stale .

My Plates President, Steve Farrar, says Texans can feel doubly good about til e money raised through plate sales, -RE/MAX plates will benefit two causes: Childnen's Miracle Network ® , the charily chosen by REiMAX , and the state general revenue fund that pays for serv ices for all Texans."

The State of Texas receives revenue from the sale of every My Plates' design, including the REiMAX plate, with a guaran teed minimum return of $25 millio n dollars over five years .

To purchase a REiMAX plate or any of the 20 colorful My Plates' designs, you can go to www.myptates.com. Just pick your design, spell your message, and order. The plate arrives in about three weeks for pick up at your county tax office. You can even put them on motorcycles, trailers, RVs and private buses.

My Plates come in colors and design s to reflect every personality. From hot pink and burnt orange to western and vintage themes, the plates range from 555 to $195 fora one-year plate . Prices depend on how many letters and numbers you need to spell out the combination you want on your plate. If you purchase a five- or ten-year plate. the per-yea r price can be less than $30/y r. Create your plate at www.rnyptates.corn. You can also call My Plates at 1-888-7MY-PLAT(ES), Monday to Friday Sa-Gpo

Contact Kim Miller Drummond at 512.423.42 37 or kim@m yplates.com for interviews with:

•REiMAX executives/agents who can explai n the importance of the plates as a business tool. My Plates program leaders - fun facts about the program and lots of backgroun d info Jpegs of My Plates' REiMAX plate. high reso lution for publication My Plates Brochure - if you received this release electronically , the brochure is attached

BACKG ROUND:

The Texas state legislature is the first in the U.S. to create a public/private program to get creative with license plates to raise money for the state. The program has been popular because it costs taxpayers nothing and offers all Texans a fun choice in customizing their cars. In August 2009, TxDOT awa rded the contract to operate the My Plates program to a join t venture between Pinnacle Technica l Resources of Dallas (www .pinnacle t .corn) and Elech , lnc. of Nacogdoches (www .etechinc .corn). My Plates operates In partnership with the Texas Departmen t of Motor Vehicles (TxDMV). TxDMV is a new state agency that oversees the state's motor vehicle services. including the registration of passen ger vehicles and the sale of license plates.

My Plates designs and marke ts new specially license plates in partnership with the Texas Departm ent of Motor Vehicles. My Plates' goal is to create a lonq-term, mutua lly beneficial relationship designed to maximize revenues for the state through the sale of My Plates specialty plates. My Plates is dedi cated to providing Texans with greater choices in specialty plate designs, a unique way to add personal ity to your vehic le. and unmatched custome r service. My Plates is a joint ventu re of Pinna cle Technical Resources of Dallas (www.pinnacle t .com) and Etech, lnc. of Nacogdoches (www .etechlnc.com). www.myplates .corn.

TxDMV is responsible for the registration. titling and credentialing of personal and commercial vehicles. II also licenses vehicle dealers and issues operating authority for commercial motor vehicles and buses. TxDMV also is home to the Auto Burglary and i nert Prevention Authority (A8 TPA,. whi ch awards grants to law enforcement agencies to reduce auto theft and increas e public awareness and education. To learn more . go to '....ww .TxDMV.gov.

RE~"l f\X of Texas has a network of approximately 5.000 members affi liated with 300 offices across the state. Under the REi t·AAX franchise name. these independent ly owne d and operat ed offices provide residential and commercial real estate services. Since its inception in 191'1. the HE/MAX organization in Texas has experienced thirty consecutive years of gruwih, attractinq Sales Associates who lead the industry in pr ofussional desi gnations. experience and oroouctiv lty, ~'[." ~": . rernaxtexas .corn .

B2Ckto Ne..·.'s & r" rBss

http ://www.myplates.com/press200911 20.aspx 12/16/2 0 II EXHIBITF Appendix A Program

1. What type of license plate do you currently have on your vehicle?

Response Respo nse Percent Co unt

Stand ard state of Florida license plate (county, Sunshine State , In 74.3% 764 God We Trus t)

Specialty license plate (i.e. college/university, professional 17.3% 178 sports team, non-profit groups, etc.)

Personalized standard State of Florida license plate (custom letter 0 4.5% 46 or number combination)

Personalized speciality license plate D 3.9% 40

answer.ed question 1,028

skipped question 0

2. Would you consider purchasing a license plate with a corporate log6 for a reduced registration fee (less than a standard State of Florida license plate registration fee)?

..Response Response Percellt Count

Yes 601

No 41.5% 427

answered question 1,028

skipped question 0 Page 9 3. What would be your primary consideration for the purchase of a corporate license plate?

Response Response Percent Count

Savings in registration fees 42 .8% 440

Type of corporate sponsor 19.4% 199

Would not consider a corporate 37.8% 389 license plate

1,028

skipped question 0

4. What level of savings would be required before you would consider a corporate license plate?

"'Response Respclnse Percent Count

Less than 51 0 El 5.4% 56

510 to 525 28.3% 291

526 to 540 18.6% 191

Morethan 540 14.6% 150

Would not consider a corpo rate 33.1% 340 license plate

answered question 1,028

skipped question 0 Page 10 Florida Co rpor ate License Plate Pro gram

5. If you have a specialty license plate, how likely are you to switch toa corporate license plate, if they became avai lable?

Respon se Respo nse Percent Count

High ly Unlikely 15.7% 161

Unlike ly 0 7.8% 80

Likely 15.0% 154

High ly Likely 0 7.8% 80

Do not have a specialty license L53.8% 553 plate

answered question ! 1,028 .

skippedquestion 0