Identifying the Resource Integration Processes of Green Service
Identifying the resource integration processes of green service Hugo Guyader, Mikael Ottosson, Per Frankelius and Lars Witell The self-archived postprint version of this journal article is available at Linköping University Institutional Repository (DiVA): http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-154974 N.B.: When citing this work, cite the original publication. Guyader, H., Ottosson, M., Frankelius, P., Witell, L., (2019), Identifying the resource integration processes of green service, Journal of Service Management. https://doi.org/10.1108/JOSM-12-2017- 0350 Original publication available at: https://doi.org/10.1108/JOSM-12-2017-0350 Copyright: Emerald http://www.emeraldinsight.com/ Journal of Service Management https://doi.org/10.1108/JOSM-12-2017-0350 Identifying the Resource Integration Processes of Green Service Hugo Guyader a*, Mikael Ottosson a, Per Frankelius a, and Lars Witell a b ABSTRACT Purpose – The present study aims to improve the understanding of green service. In particular, the focus is on identifying homopathic and heteropathic resource integration processes that preserve or increase the resourceness of the natural ecosystem. Design/methodology/approach – Through an extensive multiple case study involving 10 service providers from diverse sectors based on a substantial number of interviews, detailed accounts of green service are provided. Findings – Six resource integration processes were identified: reducing, recirculating, recycling, redistributing, reframing, and renewing. While four of these processes are based on homopathic resource integration, both reframing and renewing are based on heteropathic resource integration. While homopathic processes historically constitute a green service by mitigating the impact of consumption on the environment, heteropathic resource integration increases the resourceness of the natural ecosystem through emergent processes and the (re)creation of natural resources.
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