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Case Study: Watertower Theatre

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Case Study: Watertower Theatre HIGHLIGHTS • Corporate Brand Identity CASE STUDY: • Website Design WATERTOWER THEATRE • Direct Mail Season Brochure • Direct Mail Postcards Rainmaker Advertising has served as WaterTower Theatre’s • Digital Banner Ads agency of record for more than 20 years. We enjoy partnering • Print Advertisements with this iconic regional theatre as they promote their vital • Lobby Signage mission of opening minds with a diverse mix of plays and • 30+ Playbill Design and Fulfillment educational programs. Not only does Rainmaker assist with • Educational Brochures • Fundraising Brochures maintaining and communicating the theatre’s corporate brand • Event marketing and identity, but the agency is tasked with developing a unique • Utility Insert and exciting season subscriber campaign each year. The 2015-2016 season campaign, Telling Stories, was introduced to their customer base with a dramatic direct mail piece that exuded colorful brand graphics and engaging photos that communicate the importance of the story-telling tradition in our society. This high-impact direct mail piece expands to reveal a huge 16” x 18” poster and calendar. To BRAND DEVELOPMENT MARKETING STRATEGY increase the shelf life of the marketing component, Rainmaker included a calendar-at-a-glance that details the show schedule and encourages recipients hang the poster for the duration of the season. DIGITAL BANNER ADS, WEB DESIGN Once the season brand imagery was established, Rainmaker communicated it throughout their website and via digital online banner ads, as well as with postcards, magazine and newspaper PRINT ADS, DIRECT MAIL, publications, utility inserts and other print media POSTCARDS, UTILITY INSERTS, pieces. Rainmaker handles all components of the INVITATIONS non-profit theatre’s marketing including strategy, design, print media and fulfillment. This includes the promotion of their annual theatre festival, fundraising events, and educational camps. welcome LOBBY SIGNAGE & INCREASED EVENT MARKETING ATTENDANCE Rainmaker has enjoyed watching the organization’s presence rise to a national level throughout our 20- year history of assisting them with their marketing strategy and production. TISH MUSSEY, Properties Design Tish Mussey is happy to be returning to WaterTower Theatre as the Props Designer for Lord of the Flies. She has workedSPONSORSPROFILES as a professional designer,PROFILES stage manager, director, and technician in the DFW theatre community for over 20 years.SAMUEL Other WaterTower CRESS, Sam credits include SexyPROFILES Laundry, Creep, Sweet Charity, Manicures & Monuments, The HENRY GREENBERG,Foreigner, Beautiful Ralph* Star, The Glass Menagerie, Violet, and Unnecessary Farce. Henry Greenberg is Samuelan actor is thrilledfrom Nashville, to be making Tennessee. his debut He at hasWaterTower recently inbeen Lord seen of the in Flies. Recent credits include Verona: A Love Story at The Public House Theatre in Chicago, Mr. Burns, KYLETour), ERIC BRADFORD,Rudolph the Red-Nosed Dramaturg Reindeer the Musical (Wishing Star Productions, Regional (Outstanding Ensemble-DFW Critics Forum) at Stage West and The Spark at WaterTower Kyle holdsWilde/Earnest a BFAKing in Lear, Theatre (Kitchen Romeo with Dog), andan emphasisErth's Juliet ,Dinosaur and in DramaturgyMuch Zoo Ado Live Aboutfrom (Red the TailNothing University Entertainment (Shakespeare of Oklahoma. Tour), Dallas), andHe won the 2012 Theatre, which was performed as part of the 2015 Out of the Loop Fringe Festival (Best of LMDA YoungRegional Frankenstein Dramaturgy theAward Musical from the(The American Paramount). College He Theatregraduated Festival. from He Hardin-Simmons is a proud member of LMDA Loop 2015). Starting in late February, Henry will be studying at Second City’s Conservatory and theUniversity artistic director with a ofBFA the in Alternative Acting. He Comedy is thankful Theater. to be Pasta Therapeutic dramaturgy Medical work includesClown at Sexy Cook Laundry, Creep, Program in Chicago. He received his BFA in Theatre Performance from Baylor University. PRESENTSManicuresChildren's & Monuments, Hospital. All My Sons and Full Gallop (WaterTower Theatre); and Eurydice (TCCC). WILLIAM GOLDING'S a post-electric play MATTHEW MINOR, Piggy* Matthew Minor is pleasedBRANDON to return SHREVE, to the DFW Eric area, where he was born and raised, to play a true hero likeBrandon Piggy. isSelect ecstatic stage to creditsbe making include his WaterTower“Bear” in White Theatre People debut (Ensemble in Lord of the Flies. He is Studio Theatre, originalcurrently off-Broadway a junior in cast),high school“Lexy” and in Candidahomeschooled. (Pittsburgh Regional Public and Theatre), local credits include Big “Ellard” in The ForeignerFish, The (Maltz Buddy Jupiter Holly Theatre),Story, Jekyll “Timms” and Hyde, in The The History Secret Boys Garden (Palm (Casa Beach Mañana); West Side Dramaworks), “Benjie”Story, in You Summer Can't of Take ’42 It(Casa With Mañana), You (Mainstage and “Ron Classic Miller” Theatre); in …The Lost Death in Yonkers, of Kiss Me Kate Walt Disney (AmphibianThis(Artisan Stage). Centerproduction Next Theater); he will The be Addamsseen of onscreen Family as(Plaza “Sam” Theatre in the Company); feature film and Gypsy (Stolen The Preppie ConnectionShakespeare, written Guild). by Pulitzer Prize recipient Ayad Akhtar. Graduate of The Neighborhood Playhouse School of the Theatre and member of the Drama Desk Award- winning Godlight Theatre Company in NYC, where he is based. presentTANNER GARMON, day onPerceval a remote uncharted island. ANTHONY FORTINO,Tanner is so Jack* excited to make his WaterTower debut! Tanner was seen most recently in the Anthony is thrilledrole to beof Michaelback at WaterTower!in Mary Poppins He atwas Guyer last seen HighLord at School WaterTower in ofDenton, asthe Ted TX, Hintonwhere Flies he is currently in Bonnie & Clydea sophomore.. Favorite local He wascredits also include seen in Catch their productionsMe If You Canof Pippin (Uptown and Players);Les Misérables . He has South Pacific, Fiddlerbeen on privileged the Roof, to Titanic perform (Lyric all over Stage); DFW. The Credits Fantasticks include (Circle Peter Theatre);Pan, Here Miss Comes Santa Claus Saigon (Casa Mañana).(Casa Mañana); Anthony Ladyis a proud in the graduate Dark (Lyric of Stage);TCU. Cheaper by the Dozen, The King & I (Denton ADAPTED FOR THE STAGE CommunityBY NIGEL Theater). WILLIAMS His favorite role was as Lumiére in Beauty and the Beast, Jr at Harpool KELSEY LEIGH ERVI,Middle Director School. is set in DIRECTEDKelsey is considered BY KELSEY one of Dallas’LEIGH top youngERVI directors. A graduate of Baylor University with a Bachelor of Fine Arts in Theatre Performance, Kelsey currently serves as Artistic & Marketing Associate for WaterTower Theatre. For WaterTower,MITCHELL she most recently STEPHENS, directed Roger/the world Fight premiere Captain* of The Spark, which she also wrote, in the 2015 Out of the Loop Fringe Festival (Best of Loop). She has also directed the studio theatre productions of The Santaland Diaries SET DESIGN Mitchell Stephens is a local actor in the DFW area. Recent credits include Hershel and the (2013 & 2014) and Honky. She has served as Assistant Director on numerous main stage productions including Bonnie BRADLEY GRAY Hanukkah Goblins (Amphibian Stage Productions); Bedroom Farce, Beyond Therapy (Stage & Clyde, Dogfight, Good People, The Adventures of Tom Sawyer, The Grapes of Wrath, The Ugly One and August: West); COSTUME OsageDESIGN County. In 2014,Love’s she Labours directed Lost,PROPERTIES a new King education Lear, The program Tempest,DESIGN called A Comedy The Tom of SawyerErrors, JuliusProject Caesar, which providedThe local Taming of the Shrew, The Merchant of Venice, The Merry Wives of Windsor, Macbeth, As You high school students an opportunity to perform in their own fully-realized production of The Adventures of Tom SYLVIA FUHRKENLike It (Trinity Shakespeare Festival).TISH Proud MUSSEY TCU grad. Sawyer at WaterTower. LIGHTING DESIGN STAGE MANAGER She has worked closely with otherCARON regional theaters GITELMAN in the area, GRANT* mostly recently Echo Theatre where she directed the DAN SCHOEDELcritically acclaimed production of Precious Little. Other credits include Love Me, Tinder (FIT Festival, world premiere), Ask Questions Later (Rite of PassageASSISTANT Theatre, world STAGE premiere), MANAGER Dani Girl (Greyman Theatre Company), Twelfth Night SOUND (ShakespeareDESIGN SETH Dallas). WOMACK, Kelsey was recently Maurice recognized in the Dallas Observer’s list of 100 Dallas Creatives. In 2011 she Seth is excited to beHILLARY returning to COLLAZOthe WaterTower ABBOTT stage after having previously been seen KELLENwas VOSS recognized by the DFW Column Awards for “Best of Theater” for Dani Girl , in 2013 for “Best of Theater” for Ask Questions Laterin Theand inSpark 2014 andfor “BestASSISTANTCreep of! Theater”Other regional forCOSTUME Honky productions. DESIGN include Les Misérables (DTC/Casa ASSISTANT DIRECTORMañana); As an actor, Kelsey(Lyric Stage).was mostFiddler recently on the seen Roof, in Shakespeare The Golden inApple, the Bar’s Lady production in the Dark of Richard, and Into III andthe Mr.Woods Burns, a post- MATT RANSDELL,electric play at JR. Stage West. Other favorites includeRYAN A Midsummer SCHAAP Night’s Dream (Shakespeare in the Bar), The Most Fabulous Story Ever Told (Uptown Players), DRAMATURG she’s not directing or performing onstage,KYLE Kelsey ERIC can be BRADFORDheard on the Little Big Scene Podcast, a bi-weekly podcast which serves
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