Jan 09, 2014 14:30 UTC New Moomin series from Arabia to celebrate ’s jubilee year

Year 2014 marks the 100th anniversary of the birth of Tove Jansson (1914–2001). The year is named as the beloved artist’s jubilee year, and it is celebrated in different ways around the world throughout the year. Arabia celebrates the jubilee year with limited edition dishes which are based on Jansson’s book The Dangerous Journey. The Jubilee series consists a mug and three different-sized jars. For each Jubilee product sold, two euros will be donated to UNICEF which supports education of children around the world.

The Jubilee series is illustrated by Tove Slotte and inspired by Jansson’s book The Dangerous Journey published in 1977. In the story, Susanna loses her glasses but finds new ones to replace them. Through these new glasses, the world looks totally different.

The new glasses sweep Susanna along on a wild adventure where she meets the Hemulen, Sorry-oo and Thingummy and Bob – all familiar characters from Moominvalley. When the weather turns stormy, Susanna and her companions decide to seek shelter in Moominvalley.

On the way, they meet Tooticky who picks them up in her hot air balloon and takes them to Moominvalley. The residents of the Moomin house receive their guests in their wonderful garden. Then, of course, it’s time for a party.

Available for a limited time only, the Jubilee mug depicts a moment at the Moomin garden party. A specialty of the anniversary year is an image of Susanna’s glasses drawn inside every sixth mug – which might lead its finder to a wild adventure.

The jars’ illustrations depict the familiar Moomin characters celebrating. The jars are available in three different sizes. The smallest Moomin family characters adorn the series’ smallest jar and the biggest can be found on the largest jar. The product cover is made of black painted wood.

The high-quality jars are designed for versatile use, such as storing treats or dry food. They can also be used for storing mementoes, jewelery or cosmetics.

Are you a buyer? Please contact Anna Rosmalm, [email protected]

For more information about The , the jubilee year and high resolution images - please contact: [email protected]

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About the Moomins

The Moomins are created by Tove Jansson, a Finnish pictorial artist and author. The first book was published in 1945 and today her books have been translated into 44 languages. The first TV-animation was created in 1969 and since then different animations have been aired in over 100 countries.

About Moomin Characters

Moomin Characters Oy Ltd is the official body responsible for Moomin copyright supervision. Tove Jansson and her brother Lars founded their family company in 1958 ja it was converted into a limited liability company, Moomin Characters, Oy Ltd, in 1979. About Bulls Licensing

Bulls Licensing is world wide agent on behalf of Moomin Characters Ltd. Founded in 1929, Bulls Licensing AB has built up a solid trackrecord in generating revenue from brand properties. With an established network of licensees – Bulls Licensing is currently working with approximately 500 companies including H&M, Finnair, Samsung and UNICEF.

Contacts

Kristin Tjulander Press Contact Marketing & Sales Director [email protected]

Jeanette Eklund Press Contact Project Manager [email protected] +46 722312118