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To Download and View the Parramatta Eels National Rugby League Club's PARRAMATTA NATIONAL RUGBY LEAGUE CLUB PTY LIMITED STRATEGIC PLAN 2019-2021 EXECUTIVE SUMMARY MESSAGE FROM THE CHAIRMAN & CEO We are pleased and privileged to present strategic plan that will drive the Club the Parramatta Eels National Rugby over the next three years. Importantly, League Club’s three-year Strategic Plan the delivery of our key strategic priorities that will guide the Club’s operations from will be done through our strategic pillars 2019 to 2021. in conjunction with our values which underpin our cultural foundations. In recent seasons, the Parramatta Eels have been focused on building a stable We want our members, fans and business and governance framework corporate and community partners to underpin success for its football and to know that we will be relentless commercial operations into the future. in delivering your ultimate sporting It gives us the foundation to deliver entertainment package, exceptional on our vision – to be Connected and customer service and value for your Respected through the way that we lead commitment to our Club. and inspire, both on-field and in the community. As a Club, we are extremely excited about our future. We are committed to Our Strategic Plan is underpinned by building a Club of which our fans and eight key strategic pillars which provide partners can be proud. Our best days are the fundamental framework and delivery ahead of us. of the Club’s objectives. This document is a high level summary of a more detailed Sean McElduff Bernie Gurr Chairman CEO OUR VISION A Club that we can all be proud of because of how we value our CONNECTED & members, fans and partners, how we play the game , how we live RESPECTED our values, how we conduct our business, develop our people and THROUGH THE WAY what we deliver to the community. THAT WE LEAD AND INSPIRE ONFIELD AND IN THE COMMUNITY. OUR PURPOSE Whether it is on the field, in the grandstand, in the office, or in IMPACTING LIVES the community, our Club means so much to so many. Our aim is WE CELEBRATE THE to impact lives, have a positive influence on those that love PAST WHILE BUILDING the Club and create a future that we can all be proud of and TOWARDS OUR BEST passionate about. DAYS NOW AND AHEAD OF US. OUR VALUES Focus on providing legitimate value to our members and » LOVE WHAT YOU DO partners, have open and honest relationships with our people, » ALL IN WITH thereby allowing us to all work EVERYTHING WE DO together to bring the best out of each other and drive the success » RESPECT FOR EACH OTHER, of our Club. ROLES & CONTRIBUTIONS » MEANINGFUL RELATIONSHIPS HIGH PERFORMANCE, MEANINGFUL OUTCOMES FOR VALUES-BASED OUR WESTERN SYDNEY AND ORGANIZATION NORTHERN TERRITORY COMMUNITIES OPEN AND TRUSTING RELATIONSHIP WITH ALL LAUNCH THE PARRAMATTA STAKEHOLDERS EELS FOUNDATION TO SUPPORT THE FUTURE OF THE CLUB BE THE PREMIER DEVELOPMENT CLUB IN THE NRL, PLAYING REGULAR DEVELOPMENT OF FACILITIES FINALS FOOTBALL AND INFRASTRUCTURE, INCLUDING A CENTRE OF EXCELLENCE BUILD SUSTAINABLE COMMERCIAL GROWTH AND DELIVER VALUE TO OUR CREATE A SUSTAINABLE, PARTNERS ETHICAL FINANCIAL AND GOVERNANCE MODEL 40,000 MEMBERS STRATEGIC BY 2021 PRIORITIES PEOPLE & COMMERCIAL MEMBERSHIP & CULTURE FOOTBALL FAN ENGAGEMENT » Establish a high » To be the premier » Build sustainable » 40,000 members by 2021, performance, values-based Development Club in commercial growth through a highly engaged culture while optimising the NRL and deliver through committed supporter base, innovative our leadership capability sustainable on-field relationships, innovative interactions with our fans success including regular engagement and delivering and a unique game day » Invest in the personal and finals football enhanced value to our experience professional development partners of our people to allow them » Provide a pathway for the » Convert our casual fans to to reach their potential personal and professional » Grow our strategic avid fans, our avid fans to and become well rounded development of junior partnership with the members and our members individuals representative footballers Northern Territory to season ticket holders to the NRL Government » Develop a close STRATEGIC » Provide an enjoyable » Develop genuine relationship with our fans experience for all commercial partnerships and partners through Parramatta Junior across a broad network events and initiatives League players and their of the Western Sydney which make them feel like PILLARS families and increase the business community a special part of our Club participation levels of boys and girls » Maximise the commercial opportunities presented by the new Bankwest Stadium COMMUNICATIONS COMMUNITY FACILITIES & FINANCE & MEDIA INFRASTRUCTURE & GOVERNANCE » Deliver meaningful » Have an open and trusting » To create a whole of » Create a sustainable, outcomes to our Western relationship with all major club facility at Kellyville ethical financial model Sydney and Northern stakeholders of our Club Park encompassing our within a robust governance Territory communities football operations, our and risk management through genuine » Become a leader in administrative offices and a framework engagement digital and social media series of community assets communication through and services » Maximise profitability » Launch the Parramatta meaningful and innovative of all commercial assets Eels Foundation to content » Develop a funding strategy while exercising control assist with funding the for these facility objectives of expenditure across the development of the Club’s Club football infrastructure and community activities » With Parramatta Leagues STRATEGIC Club, develop a highly » Through our Women @ Eels functioning Group Shared program, drive increased Services team that provides PILLARS participation of women and strategic and operational girls within the game of benefits across the Group Rugby League.
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