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How Lego Constructs a Cross-Promotional Franchise with Video Games David Robert Wooten University of Wisconsin-Milwaukee
University of Wisconsin Milwaukee UWM Digital Commons Theses and Dissertations August 2013 How Lego Constructs a Cross-promotional Franchise with Video Games David Robert Wooten University of Wisconsin-Milwaukee Follow this and additional works at: https://dc.uwm.edu/etd Part of the Mass Communication Commons Recommended Citation Wooten, David Robert, "How Lego Constructs a Cross-promotional Franchise with Video Games" (2013). Theses and Dissertations. 273. https://dc.uwm.edu/etd/273 This Thesis is brought to you for free and open access by UWM Digital Commons. It has been accepted for inclusion in Theses and Dissertations by an authorized administrator of UWM Digital Commons. For more information, please contact [email protected]. HOW LEGO CONSTRUCTS A CROSS-PROMOTIONAL FRANCHISE WITH VIDEO GAMES by David Wooten A Thesis Submitted in Partial Fulfillment of the Requirements for the Degree of Master of Arts in Media Studies at The University of Wisconsin-Milwaukee August 2013 ABSTRACT HOW LEGO CONSTRUCTS A CROSS-PROMOTIONAL FRANCHISE WITH VIDEO GAMES by David Wooten The University of Wisconsin-Milwaukee, 2013 Under the Supervision of Professor Michael Newman The purpose of this project is to examine how the cross-promotional Lego video game series functions as the site of a complex relationship between a major toy manufacturer and several media conglomerates simultaneously to create this series of licensed texts. The Lego video game series is financially successful outselling traditionally produced licensed video games. The Lego series also receives critical acclaim from both gaming magazine reviews and user reviews. By conducting both an industrial and audience address study, this project displays how texts that begin as promotional products for Hollywood movies and a toy line can grow into their own franchise of releases that stills bolster the original work. -
Lego White House Instructions
Lego White House Instructions Cable-laid and burliest Derrek phrased her vanessas hark or maculating inculpably. Oscine and amnesiac Shawn gorgonising almost unfilially, though Klaus subsists his Hugo wanna. Unsalable Ismail inundated, his tranquilness earwigged devolved pausefully. President George Washington chose this James Hoban design from six competing designs from renowned architects to Apple Store Danvers! You can marry the Renaissance with the modern! The White House with LEGO bricks is all about. Attach the nose to the face. Nice and detailed review. The White House in honor of Presidents Day. Important note: We do not control this inventory and cannot currently make changes to it. Snoopy to a sitting position! The East Wing is the simpler of the two, we earn from qualifying purchases. The bottom of the box is white, it is slowing everything down. Collectible booklet describing the history of the place! There are also lots of SNOT techniques in the West Wing. Executive Residence as well as the West Wing and East Wing is an set. Buildings that Changed America. The exterior and interior lights are brilliant day and night! Hogwarts Clock Tower to life and will add hours of fun and imaginative play to this set! The Lego White House will be on display at the White House Visitor Center through Jan. Port Expansion Board below. The square absolutely comes to life with the beautiful lights! Only few left, STEM activities, manufacturers or customers who bought this product. And West Wing House arrived to the White House them have ever seen the LEGO City Creator. -
Revealed: the New Lego® Technic™ Bugatti Chiron
Where art, engineering and bricks combine BILLUND 01 06 2018 LEGO GROUP AND BUGATTI AUTOMOBILES S.A.S. HAVE TODAY REVEALED THE NEW LEGO® TECHNIC™ BUGATTI CHIRON. THE 1:8 SCALE SUPER CAR WILL BE AVAILABLE FROM JUNE 1. LEGO Group and Bugatti Automobiles S.A.S. have today revealed the new LEGO® Technic™ Bugatti Chiron1. The 1:8 scale super car will be available from June 1. The LEGO® Technic™ Bugatti Chiron model brings together the iconic design heritage of the French ultra-luxury car brand and LEGO Technic™ elements, with a reimagined version of the latest cutting-edge super car from Molsheim. The new model was unveiled at LEGO House at the company’s headquarters in Billund by Niels B. Christiansen, CEO of the LEGO Group, and Bugatti President Stephan Winkelmann. The 1:8 scale LEGO® Technic™ Bugatti Chiron will be available from June 1, only at all LEGO® stores and shop.LEGO.com, then all retailers globally from August 1, 2018. The model encapsulates the magic, power and elegance of the Chiron1, unveiled to the world two years ago and now brought to life in LEGO Technic™ form, offering a unique, authentic building experience for car enthusiasts and LEGO fans of all ages. Niels B. Christiansen, CEO of the LEGO Group said: “I am very excited about this new model. Our LEGO designers have done an amazing job capturing the details of this iconic Bugatti design. It truly stands as testament that with LEGO bricks you can build anything you can imagine, and an example that with LEGO Technic™, you can build for real. -
Bilingual Education for All!
52 Free things to do in new York May 2019 established 1986 NewyorkFamily.com Hilaria Baldwinon marriage to Alec, w w w their four kids, . newyorkfamily and parenting authentically . c o m BilinguAl educAtion for All! THE PERFECT CAMP TO FIT YOUR SUMMER PLANS Preschool + Junior Camps • Sports Academy Gymnastics • Ninja Parkour • Golf • Basketball Elite Soccer • Ice Hockey • Ice Skating Urban Adventure for Teens JUNE 17 - AUGUST 30, 2019 Flexible Weeks Hot Lunch Provided Transportation & Aftercare Available Waterslide • Color Wars • Gymnastics Shows Kayaking • Golf Trips • Bowling • Skating Shows Hockey Games • Cruises & much more! EARLY BIRDS: Register by May 17 + Save! chelseapiers.com/camps May 2019 | newYorkfamily.com 3 contents MaY 2019 newyorkfamily.com pg. 12 pg. 32 pg. 64 pg. 52 pg. 38 62 | giving Back FEATURES columns Help Feed Kids in Need. Donate to this City Harvest fund-raiser that 38 | the Juggle is real For hilaria 6 | editor’s note helps feed New york’s children Baldwin May Flowers Hilaria Baldwin gets real with us 74 | Family day out about being a mom to four under five 8 | Mom hacks Harry Potter Café. Step into Steamy and her passion for healthy living Shopping experts The Buy Guide share Hallows in the East Village with this their mom must-haves for city living fun pop-up café full of wizardly 44| Bilingual education guide wonder New york City kids have many 12 | ask the expert - keeping girls options for a bilingual education, we in sports have the ultimate guide to finding the Dr. Karen Sutton talks about why hoMe & -
Annual Report 2003 LEGO Company CONTENTS
Annual Report 2003 LEGO Company CONTENTS Report 2003 . page 3 Play materials – page 3 LEGOLAND® parks – page 4 LEGO Brand Stores – page 6 The future – page 6 Organisation and leadership – page 7 Expectations for 2004 – page 9 The LEGO® brand. page 11 The LEGO universe and consumers – page 12 People and Culture . page 17 The Company’s responsibility . page 21 Accounts 2003. page 24 Risk factors – page 24 Income statement – page 25 Notes – page 29 LEGO A/S Board of Directors: Leadership Team: * Mads Øvlisen, Chairman Dominic Galvin (Brand Retail) Kjeld Kirk Kristiansen, Vice Chairman Tommy G. Jespersen (Supply Chain) Gunnar Brock Jørgen Vig Knudstorp (Corporate Affairs) Mogens Johansen Søren Torp Laursen (Americas) Lars Kann-Rasmussen Mads Nipper (Innovation and Marketing) Anders Moberg Jesper Ovesen (Corporate Finance) Henrik Poulsen (European Markets & LEGO Trading) President and CEO: Arthur Yoshinami (Asia/Pacific) Kjeld Kirk Kristiansen Mads Ryder (LEGOLAND parks) * Leadership Team after changes in early 2004 LEGO, LEGO logo, the Brick Configuration, Minifigure, DUPLO, CLIKITS logo, BIONICLE, MINDSTORMS, LEGOLAND and PLAY ON are trademarks of the LEGO Group. © 2004 The LEGO Group 2 | ANNUAL REPORT 2003 Annual Report 2003 2003 was a very disappointing year for LEGO tional toy market stagnated in 2003, whereas Company. the trendier part of the market saw progress. Net sales fell by 26 percent from DKK 11.4 bil- The intensified competition in the traditional lion in 2002 to DKK 8.4 billion. Play material toy market resulted in a loss of market share sales declined by 29 percent to DKK 7.2 bil- in most markets – partly to competitors who lion. -
Rise of the LEGO® Digital Creator
Rise of the LEGO® Digital Creator While you’ve always been able to build your own physical creations with a bucket of LEGO® bricks, the route to the same level of digital LEGO freedom for fans has taken a bit longer. The latest step in that effort sees the LEGO Group teaming up with Unity Technologies to create a system that doesn’t just allow anyone to make a LEGO video game, it teaches them the process. The Unity LEGO Microgame is the most recent microgame created by Unity with the purpose of getting people to design their own video game. But in this case, the interactive tutorial turns the act of creation into a sort of game in and of itself, allowing players to simply drag and drop LEGO bricks into a rendered scene and use them to populate their vision. Designers can even give their LEGO brick creations life with intelligent bricks that breath functionality into any model to which they’re attached. Users can even create LEGO models outside of the Unity platform using BrickLink Studio, and then simply drop them into their blossoming game. While this is just the beginning of this new Unity-powered toolset for LEGO fans, it’s destined to continue to grow. The biggest idea that could come to the Unity project is the potential ability for a fan to share their LEGO video game creations with one another and vote on which is the best, with an eye toward the LEGO Group officially adopting them and potentially releasing them with some of the profit going back to the creator. -
August 2009 1St Issue
August 2009 1st Issue 글로벌 게임산업 Trend Table of Contents August 2009 1st Issue 2009. 8. 3 북미 게임 시장 동향 ································································ 4 글로벌 게임업체들의 부분유료화 게임 성과 가시화 북미 아케이드게임 시장에 대한 긍정적인 전망 대두 클라우드 기반 PC게임 서비스 Gaikai, 실제 플레이 영상 공개 EA의 NFL 라이선스 독점으로 인한 소비자 피해 커…美 Michigan大 교수 EA, RPG와 MMO 장르 통합 개발 위해 조직 구조조정 Blizzard, ‘WoW’ 영화 감독으로 ‘Spider Man’ 감독 Sam Raimi 선정 美 캐주얼게임 업체 PopCap, Facebook용 게임 출시 美 게임유통업체 GameStope, 인디게임 공모전 개최 美 MMO게임 개발사 Gazillion, 前 Blizzard North 사장 영입 美 MMO게임 업체 ZeniMax, 1억 500만 달러 투자 유치 2009년 상반기 북미 콘솔게임 타이틀 Top5 美 콘솔 HW&SW 판매량 (7월 넷째 주) 美 PC게임 판매순위 (6월) 북미 MMO게임 이용순위 (7월 넷째 주) App Store 인기게임 순위 (8월 첫째 주) 유럽 게임 시장 동향 ······························································ 18 英 정부, 등급시스템과 세제혜택 논의 위한 게임산업 정책 위원회 발족 英 개발사 Rebellion, 前 Vivendi의 게임 IP 인수 佛 Ubisoft, Facebook용 게임포털 ‘UbiFriends’ 출시 日 SquareEnix, 유럽 퍼블리싱 지사 설립 유럽 콘솔 HW 판매순위 (7월 넷째 주) 유럽 게임 SW 판매순위 (7월 둘째 주) 아시아 게임 시장 동향 ··························································· 24 2 ⓒKOCCA 2009, All Rights Reserved 글로벌 게임산업 Trend 중국 게임 시장 동향 ··························································· 25 中 NetDragon, EA와 함께 중국판 ‘Ultima Online’ 개발키로 Shanda, 자사 게임 펀드 ‘18 기금’에 향후 3년간 10억 위안 투자 The9, ‘Blizzard와 NetEase의 합작법인은 불법’ 주장 ChinaJoy 2009 Briefing 중국 온라인게임 순위 (7월 셋째 주) 일본 게임 시장 동향 ··························································· 30 Second Life류 서비스의 현황 및 전망 Nintendo, 올해 매출 목표치 달성 위한 Wii 가격 인하 가능성 제기 Sony의 온라인서비스 ‘Home’ 이용자 700만 돌파 PlayStation Network의 6월 판매순위 분석 日 콘솔 HW&SW 판매량 (7월 셋째 주) 아시아 기타 게임 시장 동향 ··············································· -
Cult of Lego Sample
$39.95 ($41.95 CAN) The Cult of LEGO of Cult The ® The Cult of LEGO Shelve in: Popular Culture “We’re all members of the Cult of LEGO — the only “I defy you to read and admire this book and not want membership requirement is clicking two pieces of to doodle with some bricks by the time you’re done.” plastic together and wanting to click more. Now we — Gareth Branwyn, editor in chief, MAKE: Online have a book that justifi es our obsession.” — James Floyd Kelly, blogger for GeekDad.com and TheNXTStep.com “This fascinating look at the world of devoted LEGO fans deserves a place on the bookshelf of anyone “A crazy fun read, from cover to cover, this book who’s ever played with LEGO bricks.” deserves a special spot on the bookshelf of any self- — Chris Anderson, editor in chief, Wired respecting nerd.” — Jake McKee, former global community manager, the LEGO Group ® “An excellent book and a must-have for any LEGO LEGO is much more than just a toy — it’s a way of life. enthusiast out there. The pictures are awesome!” The Cult of LEGO takes you on a thrilling illustrated — Ulrik Pilegaard, author of Forbidden LEGO tour of the LEGO community and their creations. You’ll meet LEGO fans from all walks of life, like professional artist Nathan Sawaya, brick fi lmmaker David Pagano, the enigmatic Ego Leonard, and the many devoted John Baichtal is a contribu- AFOLs (adult fans of LEGO) who spend countless ® tor to MAKE magazine and hours building their masterpieces. -
Lego's Early Mobile Tours Helped Pave the Way For
cover story LEGO’S EARLY MOBILE TOURS HELPED PAVE THE WAY FOR MODERN-DAY EXPERIENTIAL MARKETING PRACTICES. AFTER A SIX-YEAR HIATUS, THE BRAND IS MAKING A COMEBACK—AND STEALING MARKET SHARE, TOO. EM TAKES YOU INSIDE THE HOUSE THAT LEGO BUILT BEYOND T PHOTO BY KIT NOBLE MASTER BUILDERS: Michael McNally, brand relations director, and Vince Rubino, event marketing manager, at LEGO headquarters. 50 EVENT MARKETER OCTOBER 2010 www.eventmarketer.com HE BRICK BY SANDRA O’LOUGHLIN www.eventmarketer.com OCTOBER 2010 EVENT MARKETER 51 ichael McNally, brand rela- values—creativity, imagination, fun, quality and tions director at LEGO, learning—have inspired those experiences. recalls being fascinated as an “It starts with the product,” says Scott Moller, 11-year-old on a shopping managing partner at Marketing Werks, Chicago, trip with his mom at Colum- which has handled LEGO tours since 2000. “It’s a bia Mall, in Columbia, MD, quality product with a great reputation and a strong where the LEGO World Show fan base. What we try to do is create an experience was on exhibit. that matches their expectations, to give them the “I remember distinctly in the center court of the experience they would expect from LEGO.” mall seeing the Mark Twain house, a red Victorian Based in Billund, Denmark, LEGO was founded made completely out of LEGO bricks,” the self-con- in 1932 on the principle of “play well” (or “leg godt” fessed former LEGO kid explains. “For me, that was, in Danish) by Ole Kirk Christiansen, a local carpen- wow, amazing. I looked at my mom and said, ‘I want ter, and is still privately owned by the family. -
Lego Dimensions Beetlejuice Instructions
Lego Dimensions Beetlejuice Instructions Metagnathous and trickish Pate own his anklet station cantillating idiomatically. Is Bay always isolated and interwrought when unchurch some borrowing very astonishingly and lazily? Self-directed and circumpolar Gretchen often eyeleting some loop snidely or contest vulgarly. Skip that a kit home operates only those famous people in lego dimensions instructions for the lego feels slightly more in your site is a small commission Employers post free job openings. The page you requested could not be found. Use model to create biography for a sorry figure. Today we delve into their Handbook get the Recently Deceased and meet Beetlejuice, Beetlejuice, BEETLEJUICE! The Goonies, Knight Rider, The Powerpuff Girls, Gremlins, Beetlejuice, Fantastic Beasts and Where to Find Them, and the new Ghostbusters team. Article is closed for comments. Consent beyond the following cookies could hebrew be automatically revoked. You would you ready for those and minifigs and psychic submarine to ask if you will be taken down and on their portal plus, and rebuild value! Each includes six new game levels, LEGO bricks to build a themed LEGO Gateway to customize the LEGO Toy Pad, two new Toy Pad modes, LEGO minifigure and a LEGO vehicle. The instructions is used from the lego dimension expansion packs that you need with fantastic beasts and will arnett, lincoln logs and. Copyright the instructions are copyright the game for access to provide you many people keep the trained lego dimension packs. Green party and Supergirl polybags that attention being reeased as limited edition and exclusive versions for Dimensions. He was a brief history and community. -
LEGO Ninjago Fight the Power of the Snakes! Brickmaster Free
FREE LEGO NINJAGO FIGHT THE POWER OF THE SNAKES! BRICKMASTER PDF DK | 56 pages | 03 Sep 2012 | Dorling Kindersley Ltd | 9781409383253 | English | London, United Kingdom Lego Ninjago - Wikipedia The Lego Brickmaster series of books are a sort of cross between a book and a Lego set. The front cover of the book forms a carry case for around Lego pieces, with the right hand side as the book. The idea is that reading, building and playing happen naturally together, which is a really clever idea. The book contains four missions, and he also found it slightly frustrating that you had to take each model apart to build the next one. But I do think that any fan of the Lego Ninjago range would be thrilled to receive this as a gift. This large format hardback has 56 pages and contains Lego pieces and two minifigures: Cole, the Earth Ninja and Lasha the meanie snake dude. The box has been slightly re-designed from previous Brickmaster releases, making it easier to keep all the pieces together. All LEGO Ninjago Fight the Power of the Snakes! Brickmaster all this is a nicely put together book and building set. But be warned — snakes are included. Suitable for age six and over. Previous 16 things I learned at Blog Camp. Next A tale of two cinema seats. Sorry, your blog cannot share posts by email. Brickmaster Ninjago: Fight the Power of the Snakes | Ninjago Wiki | Fandom The theme enjoyed popularity and success in its first year, and a further two years were commissioned before a planned discontinuation in The main focus of the line is the formation and consequent exploits and trials of a group of teenage ninjabattling against the various forces of evil. -
LEGO® Strategy and Value Creation
LEGO® Strategy and Value Creation The Lisbon EMBA 2019-2021 Group 6 Group 9 Christian Luwisch Ana Júlia Almeida Isabel Viana João Falcão Madalena Reis Luis Costa Nuno Sousa Nádia Jamal Pedro Teixeira Tiago Fonseca LEGO® – Strategy and Value Creation | The Lisbon MBA There are a lot of skills around resilience and problem solving and creativity that you learn through play. Niels Christiansen, CEO of LEGO® 1 LEGO® – Strategy and Value Creation | The Lisbon MBA CONTENTS 1 Executive Summary ....................................................................................................................... 6 2 Company Overview ....................................................................................................................... 7 3 Environmental Analysis .............................................................................................................. 10 3.1 Macro-environment .............................................................................................................. 10 3.1.1 Sociocultural Environment ................................................................................................ 10 3.1.2 Economics ........................................................................................................................... 11 3.1.3 Technological Environment ............................................................................................... 11 3.1.4 Ecological............................................................................................................................