Integrated Report 2018 Year Ended統合報告書2018 March 31, 2018 2018年度（2017年4月1日～2018年3月31日） NTT DOCOMO Integrated Report 2018
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Integrated Report 2018 Year Ended統合報告書2018 March 31, 2018 2018年度（2017年4月1日～2018年3月31日） NTT DOCOMO Integrated Report 2018 Editorial Policy Presentation of Names of Companies and Products In principle, information in this report is accurate as of March 31, 2018. As used in this Integrated Report 2018 is intended as an integrated report, one which report, “DOCOMO,” “DOCOMO Group,” “the Company,” “the Group,” “we,” “our” and presents financial as well as non-financial content to give a holistic picture “us” refer to NTT DOCOMO, INC. and its consolidated subsidiaries. Names of companies of NTT DOCOMO, INC.’s corporate value. or products presented in this report are the trademarks or registered trademarks of their We have analyzed the corporate value we offer from four perspectives – respective organizations. Business Value, Financial Value, Management Value and Sustainable Value – in order that shareholders, investors and other stakeholders can better Definition of Fiscal Year (FY) understand how the assets we have accumulated for more than 25 years “FY2017” refers to the fiscal year ended March 31, 2018, and other fiscal years are referred alongside growth in the telecommunications market will contribute to value to in a corresponding manner. creation in the future and thus deliver sustainable growth. We have also included a section at the beginning of the report on the Core Value that lays the foundation for DOCOMO’s value creation. Forward-Looking Statements In April 2017, we announced our Medium-Term Strategy 2020 All forward-looking statements that are not historical facts are based on management’s “Declaration beyond.” Under the slogan of “connecting dreams, for a current plans, expectations, assumptions and estimates based on the information available richer future with 5G,” we are aiming to deliver unprecedented new value as of the filing date of this report. Some of the projected numbers in this report were derived using certain assumptions that were indispensable for making such projections in addition as we look forward to 2020 and beyond. In the special feature section, to historical facts. These forward-looking statements are subject to various known and we introduce specific achievements over the year toward the realization of unknown risks, uncertainties and other factors that could cause our actual results to differ “Declaration beyond.” materially from those contained in or suggested by any forward-looking statement. With We hope that through this report many more people have a more regard to various known and unknown risks, uncertainties and other factors, please see our comprehensive picture of DOCOMO’s business and better understand our latest Annual Securities Reports and Quarterly Securities Reports. management strategy based on our medium- to long-term vision. Transcription or reproduction of this report without permission is strictly prohibited. Five Types of Value Covered in the Integrated Report 2018 Provide ICT Herein, DOCOMO tells the story of five closely related areas in which we aim to create value in services that contribute to order to increase understanding of the overall picture of our value creation among resolving social Information issues security shareholders, investors and other stakeholders. measures Strengthen Radio wave safety Achieve stable corporate and sustainable governance Responsibility profit growth for products Network Dialogue with and services More efficient shareholders Respect use of capital and investors human rights R&D expenditures Consistent story based on integrated thinking Business Financial Management Sustainable Core Value Value Value Value Value Foundations and source of Key initiatives to realize Financial, investment and Management system Management foundations DOCOMO’s value creation value creation capital strategies to promoting value creation making sustainable value realize value creation creation possible Enhancing Continuous customer increase Employee health satisfaction in dividends and safety Human Internal control Customer resources enlightenment development Growth and protection strategy Risk management Supply chain management Community involvement Environmental measures Business Value Sustainable Value Contents Message from the CTO P. 28 CSR Policy P. 66 Provision of Network Service P. 30 CSR Mid-Term Target and Sustainability Focuses P. 67 Enhancing Customer Satisfaction P. 32 Results of Sustainability Focuses and KPI Initiatives P. 68 R&D and Innovation P. 34 Contribute to Society and Environment through ICT P. 72 Human Resource Strategy and Development P. 36 Information Security Measures P. 74 Radio Wave Safety P. 75 Core Value Corporate Responsibility for Products and Services P. 76 Respect Human Rights P. 77 Message from the President P. 1 Financial Value Corporate Philosophy P. 2 Customer Enlightenment and Customer Protection P. 78 Message from the CFO P. 38 DOCOMO’s Businesses P. 3 Employee Safety and Wellness P. 79 FY2017 Financial Review P. 41 DOCOMO’s History P. 4 Supply Chain Management P. 80 Visions and Strategies P. 5 Community Involvement and Development P. 81 Value Creation Process P. 6 Environment (Address Climate Change and Management Value Effectively Use Resources) P. 82 Response to Risks and Opportunities Surrounding DOCOMO P. 8 Members of the Board of Directors P. 47 Financial/Non-Financial Highlights P. 13 Message from Outside Director P. 48 Dialogue—President Yoshizawa × Ms. Chieko Matsuda Management Team P. 50 Data Section (Professor, Graduate School of Management, Tokyo Metropolitan University) P. 17 Reasons for Appointment and Insights of Operating Data P. 84 Outside Directors and Outside Audit & 11-Year Summary of Selected Financial and Supervisory Board Members P. 57 Non-Financial Data P. 86 Corporate Governance P. 58 Subsidiaries P. 91 Status of Board of Directors Meetings Held and Special Feature Affiliates P. 92 Other Matters P. 60 Review of the First Year of “Declaration beyond” Organizational Structure P. 93 Dialogue with Shareholders and Investors P. 62 Medium-Term Strategy 2020 “Declaration beyond” P. 21 Corporate Information/External Evaluations P. 94 Status of Audits by the Audit & Topics over the Year P. 22 Supervisory Board and Internal Audits P. 63 Stock Information P. 95 Employee Discussion P. 23 Internal Control P. 64 Shift to a “Customer Base Centered on Members” P. 27 Risk Management P. 65 Usage Guide P. 96 1 PAGE DOCOMO’s Core Value One of the most indispensable pillars of DOCOMO’s business is to keep providing stable telecommunications services to customers at all costs. Also, another major pillar of our operations is the ability to continue offering new value to individuals and to society. In April 2017, we announced our Medium-Term Strategy 2020 “Declaration beyond.” As we look forward to 2020 and beyond, this new strategy clarifies the key challenge of providing unprecedented new value at a time when the industrial structure is undergoing immense change. To realize an enriched future, we will work to offer "value and excitement to our customers" and attain "value and co-creation with +d partners." In this report, we focus on the foundations and source of DOCOMO’s value creation. President and Chief Executive Officer Message from the President P. 1 Corporate Philosophy P. 2 DOCOMO’s Businesses P. 3 DOCOMO’s History P. 4 Visions and Strategies P. 5 Value Creation Process P. 6 Response to Risks and Opportunities Surrounding DOCOMO P. 8 Financial/Non-Financial Highlights P. 13 Dialogue—President Yoshizawa × Ms. Chieko Matsuda (Professor, Graduate School of Management, Tokyo Metropolitan University) P. 17 2 PAGE Corporate Philosophy To realize “the creation of a new world of communications culture,” DOCOMO will maximize the potential held by each individual to provide highly personalized communication solutions that truly satisfy customers. Creating a New Communication Culture DOCOMO is working to deliver and strengthen these benefits by improving service quality, aggressively moving forward with the development of new services and researching and developing more user-friendly We create a new communications interfaces. In addition, services communication culture. and technologies are being provided in a diversifying range of business fields and platforms. Satisfying Customers DOCOMO strives to fulfill the expectations of its Utilizing Human Resources customers through industry leadership in service DOCOMO empowers individuals to achieve their quality, advanced networks, functionality and service utmost capabilities and thereby discover new area coverage. In addition, diversifying customer potential. The Company motivates employees not needs are being satisfied with an increasingly broad only by providing a dynamic workplace, but also by range of upgraded services at competitive rates. offering enlightened labor conditions and enhanced health and welfare benefits. We satisfy our We fully utilize customers. individual potential. Concept Tree 3 PAGE DOCOMO’s Businesses The DOCOMO Group engages in businesses in three segments: the No. 1 in Domestic Market Share telecommunications business centered on mobile phone services; the smart life Number of mobile phone subscriptions business, which includes distribution of video, music and electronic books; and other businesses such as the mobile device protection service. SoftBank Main Business Areas 23.6% Telecommunications Business DOCOMO Mobile phone (LTE(Xi) and FOMA) services, optical-fiber broadband services, KDDI (au) satellite communications services, international