The Experiment Rights Guide

Frankfurt Book fair 2012

THEEXPERIMENT BECAUSE EVERY BOOK I S A TEST OF NEW IDEAS NUTRITION AND HEALTH —The Cookbook 3 Over 300 Recipes for Plant-Based Eating All Through the Year Forks Over Knives 4 The Plant-Based Way to Health The Gluten-Free Edge 5 A Nutrition and Training Guide for Peak Athletic Performance and an Active Gluten-Free Life

SELF-HELP & PARENTING Choose the Life You Want 6 101 Ways to Create Your Own Road to Happiness Mom, I’m Not a Kid Anymore 7 25 Provocative Conversations with My Preteen SCIENCE & NATURE We Are All Stardust 8 World-Leading Scientists Talk About Their Work, Their Lives and the Mysteries of Our Existence The Philadelphia Chromosome 9 A Mutant Gene and the Quest to Cure Cancer at the Genetic Level The Longest Race 10 A Lifelong Runner, an Iconic Ultramarathon, and the Case for Human Endurance

FOOD & DRINK Vedge 11 100 Plates Large and Small That Redefine Cooking Simply Satisfying 12 Over 200 Vegetarian Recipes You’ll Want to Make Again and Again Bébé gourmet 13 100 French-Inspired Baby Food Recipes for Raising an Adventurous Eater Artisanal Gluten-Free Cooking 14 275 Great-Tasting, From-Scratch Recipes from Around the World, Perfect for Every Meal and for Anyone on a Gluten-Free Diet—and Even Those Who Aren’t Learning to Bake Allergen-Free 15 A Crash Course for Busy Parents on Baking without Wheat, Gluten, Dairy, Eggs, Soy or Nuts

BACKLIST HIGHLIGHTS The Emotionally Absent Mother 16 A Guide to Self-Healing and Getting the Love You Missed Your Children Are Listening 17 Nine Messages They Need to Hear From You Best practices for a healthy heart 18 How to Stop Heart Disease Before or After it Starts Veggie Burgers Every Which Way 19 Fresh, Flavorful and Healthy Vegan and Vegetarian Burgers—Plus Toppings, Sides, Buns and More Nutrition & HEalth Forks Over Knives—The Cookbook OVER 300 RECIPES FOR PLANT-BASED EATING ALL THROUGH THE YEAR Del Sroufe • Desserts by Isa Chandra Moskowitz and contributions by Julieanna Hever, Judy Micklewright, and Darshana Thacker

Forks Over Knives—the book, the film, the Rights held: movement—is back again in a Cookbook that World showcases the Forks Over Knives philosophy August 2012 that it’s not about what you can’t eat, but what Trade paperback you can. Chef Del Sroufe and his collaborators 320 pp. | $18.95 32 pages of color photos transform wholesome , , Finished copies available , and into 300 recipes—classic and unexpected, globally and seasonally inspired, and for every meal of the day, all through the year.

• New York Times bestseller! • More than 300 recipes, for plant-based eat- ing every day, all year long • Desserts by celebrated vegan cookbook author Isa Chandra Moskowitz, author of Veganomicon

DEL SROUFE, who contributed recipes to the first Forks Over Knives book, is chef and co-owner of Well- ness Forum Foods, a plant-based meal delivery and catering company that offers healthy, minimally pro- cessed foods. He also regularly teaches cooking classes and has worked in vegan and vegetarian kitchens for 22 years. He lives and works in Columbus, Ohio. Dessert contributor ISA CHANDRA MOSKOWITZ is the author or coauthor of multiple popular vegan cookbooks, including Veganomicon and Appetite for Reduction.

See also Forks Over Knives (page 4)

THE EXPERIMENT 3 Nutrition & HEalth Forks Over Knives THE PLANT-BASED WAY TO HEALTH Edited by Gene Stone • Foreword by T. Colin Campbell, PhD, and , Jr., MD

The #1-bestselling how-to companion to the feature documentary Forks Over Knives, which examines the claim that most, if not all, degenerative diseases can be controlled, or even reversed, by avoiding animal-based and Rights held: processed foods. Forks Over Knives, the book, World is an ideal introduction to plant-based eating, Rights licensed: with a brief overview of the scientific evidence ANZ for such diets, resources for shopping and Brazil cooking, and 125 recipes from 25 champions of Czech Republic plant-based eating. Italy • USA Today and #1 New York Times bestseller Japan Forks Over Knives has appeared on the New Poland York Times Paperback Advice/How-To/Mis- Romania cellaneous Bestseller List (main or extended) Spain for 59 weeks. 222,000 copies in print! Taiwan/ • The Forks Over Knives film and/or book have Complex Chinese been covered in dozens of media outlets, June 2011 including The New York Times, CNN, The Dr. Oz Show, Women’s Health, and the Chicago Trade paperback Sun-Times (where Roger Ebert reviewed the 224 pp. | $14.95 20 photos and charts film). Finished copies available Editor GENE STONE is the author of The Secrets of People Who Never Get Sick and the coauthor, with Rip Esselstyn, of The Engine 2 Diet. Stone’s articles and columns have appeared in New York, Esquire, Vogue, Elle, GQ, and the Huffington Post. He lives in New York and follows a plant-based diet.

See also Forks Over Knives—The Cookbook (page 3)

4 THE EXPERIMENT Nutrition & HEalth The Gluten-Free Edge A NUTRITION AND TRAINING GUIDE FOR PEAK ATHLETIC PERFORMANCE AND AN ACTIVE GLUTEN- FREE LIFE Peter Bronski and Melissa McLean Jory, MNT

The first comprehensive resource for gaining an edge in sports and life by going gluten-free, whether out of necessity or by choice.

“If you’re an elite athlete or a daily jogger, get the facts from The Gluten-Free Edge if you want to Rights held: go faster, get leaner, and have the energy to go World the distance. You will be blown away.” July 2012 —Miriam G. Zacharias, PhD, VP of the National Association of Nutrition Professionals Trade paperback 384 pp. | $15.95 • World No. 2 tennis player Novak Djokovic Tables and illustrations is just one among many pro athletes eating throughout Finished copies available gluten-free: Djokovic’s spectacular ascent to one of tennis’s top spots is echoed by many other pro athletes, including Tour de France cyclists Team Garmin and numerous 2012 Olympic gold medalists • Athletes are particularly affected by GI distress: Symptoms for sensitivity include fatigue, gas, bloating, stiffness, and diar- rhea, all of which are detrimental to athletic performance • With 50 power-packed, easy-to-make recipes

PETER BRONSKI is the coauthor of Artisanal Gluten- Free Cooking and Artisanal Gluten-Free Cupcakes (both published by The Experiment). He is also a keen athlete who manages his celiac disease by eating gluten-free. MELISSA McLEAN JORY, MNT, is a nutrition therapist with a degree in exercise science, as well as a certified yoga teacher. She too lives gluten-free while maintaining an active—and even rather extreme— lifestyle. This is her first book. See also Artisanal Gluten-Free Cooking (page 14)

THE EXPERIMENT 5 Self-Help & PArenting Choose the Life You Want 101 WAYS TO CREATE YOUR OWN ROAD TO HAPPINESS Tal Ben-Shahar, PhD

New York Times–bestselling positive psychol- ogy expert Tal Ben-Shahar makes a persuasive case that our entire life is made of choices, large and small. It is what we choose moment by moment and day by day—to do, to feel, to experience—that determines how happy and fulfilled we are. Ben-Shahar presents 101 such Rights held: opportunities, some simple, such as whether World English to frown or smile; others complex, such as October 2012 whether to hold onto what we know or change Hardcover our perspective—helping us identify them, rec- 304 pp. | $18.95 ognize their importance, and make the right Finished copies available Translation rights: choices. Each opportunity includes a brief Lauren Clark explanation and a story or study that makes it The Sagalyn Agency | [email protected] accessible and relatable. “Ben-Shahar will inspire readers to think more deeply about their lives—and take action to turn those ideas into reality.” —Gretchen Rubin, author of The Happiness Proj- ect and Happiness at Home • Internationally bestselling author Tal Ben- Shahar’s books Happier, Being Happy, and Even Happier have been translated into 25 languages

TAL BEN-SHAHAR, PhD, is the internationally best- selling author of Happier, Being Happy, and The Pursuit of Perfect. He taught the largest course at Harvard on “Positive Psychology” and the third largest on “The Psychology of Leadership,” attracting 1,400 students per semester—approximately 20 percent of all Harvard graduates. For the last fifteen years he has been teach- ing leadership, education, ethics, happiness, resilience, and mindfulness.

6 THE EXPERIMENT Self-Help & PArenting Mom, I’m Not a Kid Anymore 25 PROVOCATIVE CONVERSATIONS WITH MY PRETEEN Addressing Puberty, Politics, Bullying, Body Image, Social Media, and other Modern Family Topics Beyond “The Talk” Sue Sanders Journalist Sue Sanders shares 25 essays about conversations she’s now having with her 14-year-old daughter on topics that all parents face but not many are prepared to tackle. Pre- Rights held: teens are suddenly old enough to form their World own opinions—but still young enough to care May 2013 about yours, which makes Sanders’ startlingly Trade paperback honest accounts so valuable. Sanders recounts 256 pp. | $14.95 Partial MS available now; teachable moments she has used in her con- complete MS available versations with her daughter for the benefit of 11/1/2012 readers who are grappling with how they will answer the same questions. By trusting their gut, answering honestly, holding onto their sense of humor, and recognizing that every- one carries a bit of their past into their kids’ present, readers can lay a strong foundation through genuine communication—one that can withstand the seismic force of the adoles- cent eye-roll.

• Takes readers beyond “the talk,” cover- ing classic and modern family topics from puberty to politics, religion, divorce, and emerging adulthood • Helpful advice through vivid anecdote

SUE SANDERS is a writer whose essays have ap- peared in the New York Times, The Oregonian, Parents, Family Circle, and on Salon and Babble, among others. Her stories have been included in the anthologies Ask Me About My Divorce and Women Reinvented. She lives in Portland, Oregon, with her husband and daughter. THE EXPERIMENT 7 SCIENCE & NATURE We Are All Stardust WORLD-LEADING SCIENTISTS TALK ABOUT THEIR WORK, THEIR LIVES AND THE MYSTERIES OF OUR EXISTENCE Stefan Klein ● Translated by Ross Benjamin

How does Jane Goodall’s relationship with her dog Rusty inform her thinking about our rela- tionship to other species? What does driving a sports car have to do with Steven Weinberg’s quest for the so-called “theory of everything”? Rights held: Physicist and journalist Stefan Klein’s intimate World English conversations with 19 of the world’s best- June 2013 known and most-respected scientists (includ- Trade paperback 304 pp. | $15.95 ing 3 Nobel Laureates) let us listen in as they Introduction and two talk about their paradigm-changing work—and interviews available now; how it is deeply rooted in their everyday lives. complete MS available January 2013 Highlights include: Translation Rights: Frank Jakobs, Agent Matthias Cosmologist Martin Rees on the beginning and Landwehr end of the world Evolutionary biologist Richard frank.jakobs@landwehr- ◆ cie.de Dawkins on egoism and selflessness◆ Neurosci- entist V. S. Ramachandran on consciousness ◆ Molecular biologist Elizabeth Blackburn on aging ◆ Philosopher on morality ◆ Physi- cian and social scientist Nicholas Christakis on human relationships ◆ Biochemist Craig Venter on the human genome ◆ Chemist and poet Roald Hoffmann on beauty

STEFAN KLEIN, PhD, a trained physicist, is a long- time and internationally acclaimed science writer and journalist. His numerous books include the #1 interna- tional bestseller The Science of Happiness and have been translated into twenty-five languages. He is the recipient of the prestigious Georg von Holtzbrinck Prize for Scientific Journalism.

8 THE EXPERIMENT SCIENCE & NATURE The Philadelphia Chromosome A MUTANT GENE AND THE QUEST TO CURE CANCER AT THE GENETIC LEVEL Jessica Wapner

The Philadelphia Chromosome is an epic jour- ney that unfolds over fifty years, encompassing the first glimpse of a genetic mutation, dubbed the Philadelphia chromosome, in 1959; its role in causing chronic myeloid leukemia (CML); Rights held: and the development of Gleevec, a ground- World breaking drug that made this once-fatal cancer May 2013 treatable with a single daily pill. Science jour- Hardcover nalist Jessica Wapner brings this story vividly 320 pp. | $25.95 to life—reconstructing the crucial break- 8-page color insert Complete manuscript throughs, explaining the science behind them, available and giving due to the dozens of researchers, doctors, and patients whose curiosity and de- termination restored the promise of a future to the more than 50,000 people worldwide who are diagnosed with CML each year.

• Further reading for fans of The Emperor of All Maladies, which devotes a crucial 10-page chapter to this story • Almost daily, headlines announce newly discovered and understood links between cancers and their genetic causes: This story helps us to better understand these leading- edge developments

JESSICA WAPNER is a freelance science writer focused on healthcare and medicine. Her work has appeared in Scientific American, Slate, The New York Times, The Intelligent Optimist, TheAtlantic.com, New York, Science, Nature Medicine, The Ecologist, The Scientist, and Psychology Today. Her writing on cancer research and treatment has appeared in the patient- focused magazines CR and Cure. She lives in Beacon, New York, with her husband and two young children. THE EXPERIMENT 9 SCIENCE & NATURE The Longest Race A LIFELONG RUNNER, AN ICONIC MARATHON, AND THE CASE FOR HUMAN ENDURANCE Ed Ayres Having competed in over 600 long-distance races across fifty-five years, Ed Ayres is argu- ably one of the world’s most experienced distance runners still competing today. The Longest Race follows Ayres through the course of the 2001 JFK 50 Mile—the nation’s old- est and largest ultramarathon. But he finds himself as preoccupied with the future of our Rights held: planet as with the finish line of this 50-mile World race. Ayres helps us to understand how the October 2012 skills and mindset necessary to complete an Hardcover 256 pp. | $23.95 ultramarathon are also essential for grappling Finished copies available anew with the imperative to endure—not only as individuals, but as a society—and not just for 50 miles, but in the longest race we are all called upon to run.

“Revealing, savvy, and fast-paced, Ayres’s elo- quent book on marathon running is a master class on the priceless life lessons of enduring and conquering obstacles to victory.” —Publishers Weekly

• There are over 200 ultramarathons per year in Europe alone, and running overall is among the most popular sports worldwide • With an appendix—“Notes for an Aspiring Ultrarunner”—rich with practical advice and insight

ED AYRES has been running competitively for 55 consecutive years, and he enjoys it as much now as he did when he joined his high school cross-country team in 1956. One of the pioneers of ultrarunning and an environmental advocate, he was the founding editor and publisher of Running Times magazine and served for 13 years as the editorial director of the Worldwatch Institute. 10 THE EXPERIMENT Food & DRINK Vedge 100 PLATES LARGE AND SMALL THAT REDEFINE VEGETABLE COOKING Rick Landau and Kate Jacoby

In a 19th century townhouse in Center City, Philadelphia, white beans meet sauerkraut, beet root anchors the pots de crème, and broccoli rabe is served Philly style. Welcome to Vedge! Opened in 2011 by acclaimed chef Rich Rights held: Landau and pastry chef Kate Jacoby (both World former proprietors of VegNews’s Restaurant June 2013 of the Year, Horizons), Vedge may be the most Paper over boards innovative vegan restaurant in the country. 224 pp. | $24.95 Patrons savor plates large and small, all of 60 color photographs throughout which showcase vegetables as they’ve rarely PDF proofs available been prepared before. Now Vedge takes 2/4/2013 readers inside the kitchen, with 100 recipes that recreate this distinctive (and deceptively vegan) fare at home.

• Showcases Vedge’s vegan cooking just as the successful Greens cookbooks have done for San Francisco’s famed vegetarian restaurant • Enticing color photographs show off Landau and Jacoby’s creative approach to vegetables

Husband and wife RICH LANDAU and KATE JACOBY are the chefs and owners of Philadelphia’s Vedge restaurant. Landau has been at the fore of veg- etarian dining since he opened Horizons Café in 1994. In 2009, he served the first-ever vegan dinner at the James Beard House. Jacoby acts as pastry chef and manages Vedge’s unique beverage program. They live in their native Philadelphia.

THE EXPERIMENT 11 FOOD & DRINK Simply Satisfying OVER 200 VEGETARIAN RECIPES YOU’LL WANT TO MAKE AGAIN AND AGAIN Jeanne Lemlin

The James Beard Award−winning vegetarian cooking pioneer’s first cookbook in more than ten years—Lemlin’s first-ever color volume, with photos throughout, of recipes worth making again and again. Even meat-eaters will love these highly varied recipes with rich, bold Rights held: tastes presented with simplicity and flair. World October 2012 “It takes enormous culinary flair and expertise, good sense, and also courage to marry the tastes Paperback 368 pp. | $21.95 of different cultures in a way that really works. Color photographs Jeanne Lemlin has achieved this brilliantly.” throughout —Claudia Roden, author of The Food of Spain Finished copies available “Lemlin’s food is quick and comforting, the kind you’re always in the mood to eat.” —Washington Post • Pioneering, longtime, and James Beard Award–winning vegetarian cookbook author • is a worldwide movement: An estimated 6 million people in Germany and 4 million in the UK are vegetarian, numbers that continue to rise

JEANNE LEMLIN is the award-winning author of five cookbooks, including Quick Vegetarian Pleasures, which won a James Beard Award. A vegetarian since age 15 and a pioneering vegetarian cookbook author, she has written for numerous US magazines, including Yankee Magazine, Cooking Light, and Gourmet. Lemlin has made numerous appearances on the Food Network. Currently a high school English teacher, she lives in Massachusetts.

12 THE EXPERIMENT Food & DRINK Bébé Gourmet 100 FRENCH-INSPIRED BABY FOOD RECIPES FOR RAISING AN ADVENTUROUS EATER Jenny Carenço, with contributions by Dr. Jean Lalau Keraly

Starting from the premise that it’s never too early—or too late—to introduce a child to the world of flavors, this accessible, practical guide includes more than 100 recipes that Rights held: give infants and toddlers a head start in World English acclimating to—and appreciating—adult February 2013 tastes, the French way! Carenço’s dishes are Trade paperback inspired by culinary traditions from France— 192 pp. | $18.95 where children are introduced to “adult” Over 100 full-color pho- tographs throughout flavors from the start—and are organized by PDF pages available age and stage, from 4 months to 3 years. Bébé November 2, 2012 Gourmet has exactly what parents are looking for in a baby food book—reliable recipes that are not only good for their baby, but will develop their taste for naturally good-for- you foods. From Pumpkin Purée with Cumin to Carrot-Zucchini-Lentil Galettes, Carenço delivers pediatrician-approved recipes—all of which take less than 30 minutes to prepare— that will waken babies’ taste buds and encourage healthy eating for life.

• Every recipe makes 5 servings—one for now, four that can be saved for later • “Yummy Tips” on adapting recipes to feed the whole family JENNY CARENÇO is founder of Les Menus Bébé, the leading French brand of tasteful, high quality, and 100% natural frozen baby food. Her baby food cookbooks have collectively been translated into five languages. She is a mother of two and graduate of the prestigious MBA program at HEC, France’s premier business school. THE EXPERIMENT 13 FOOD & DRINK Artisanal Gluten-Free Cooking 275 GREAT-TASTING, FROM-SCRATCH RECIPES FROM AROUND THE WORLD, PERFECT FOR EVERY MEAL AND FOR ANYONE ON A GLUTEN-FREE DIET—AND EVEN THOSE WHO AREN’T • Second Edition Kelli and Peter Bronski

Revised, expanded, and bursting with color throughout, this collection of high-quality (but Rights held: not too complicated!), from-scratch recipes World for delicious gluten-free fare is an all-purpose July 2012 bible for gluten-free home cooks. Trade paperback with “An essential, horizon-broadening tool for those flaps 352 pp. | $21.95 off gluten.” Color photographs —Publishers Weekly (starred review) throughout • 25 new recipes including more vegetarian Finished copies available choices, 50 all-new photos, and redesigned in four-color throughout • For a large and rapidly increasing audience: An estimated 30 million people have gluten intolerance in the US alone, and more and more people are voluntarily adopting a gluten-free diet for its health benefits

KELLI BRONSKI is a graduate of Cornell University’s School of Hotel Administration, a ten-plus-year veteran of the hospitality and restaurant business, and a lifelong baker and cook. PETER BRONSKI is an award-winning writer whose work appears frequently in magazines across the country. The Bronskis have both eaten gluten-free since Peter was diagnosed with celiac disease in 2007. They live in New York’s Hudson River Valley and blog at noglutennoproblem.blogspot.com. See also The Gluten-Free Edge (page 5) Also available: Artisanal Gluten-Free Cupcakes

14 THE EXPERIMENT Food & Drink Learning to Bake Allergen- Free A CRASH COURSE FOR BUSY PARENTS ON BAKING WITHOUT WHEAT, GLUTEN, DAIRY, EGGS, SOY OR NUTS Colette Martin

With over 70 sweet and savory recipes (in- cluding variations), explanations of common allergens, key ingredients and techniques, and Rights held: methods for adapting recipes and packaged World mixes, Learning to Bake Allergen-Free will June 2012 give you the knowledge, skills, recipes, and Trade paperback confidence to make food that your family can 304 pp. | $19.95 Color photographs safely eat—and that they’ll love! throughout “Parents of children with food allergies will ap- Finished copies available preciate this practical book.”—Library Journal “Might just be the most comprehensive allergen- free baking guide we’ve ever seen.”—VegNews • Food allergies are becoming more common in children every year, and the EMBO Jour- nal, published by Nature, reports that with increased globalization, allergies are more likely to spread across the world • Especially for parents faced with immedi- ately eliminating allergens from their child’s diet: Clear explanations, simple recipes, and helpful tips ensure a quick, hurdle-free transition to allergen-free baking

COLETTE MARTIN is a food allergy mom and an expert on how to bake allergen-free. Having first learned to bake in her grandmother’s kitchen with wheat, butter, milk, and eggs, she understands firsthand what it means to transform a kitchen to accommodate multiple food allergies. She is an advocate for food-allergic families, Vice-Chairperson on the Board of Directors for the Kids with Food Allergies Foundation, and a member of the Food Allergy and Anaphylaxis Network and of the Ameri- can Partnership for Eosinophilic Disorders. THE EXPERIMENT 15 Backlist highlights The Emotionally Absent Mother A GUIDE TO SELF-HEALING AND GETTING THE LOVE YOU MISSED Jasmine Lee Cori, MS, LPC

Children who are “undermothered” often become adults who, decades later, still feel they don’t have the support they need, have trouble forming intimate relationships, and have an unmet need to be nurtured. In Rights held: The Emotionally Absent Mother, licensed World psychotherapist Jasmin Lee Cori explains why Rights licensed: this is so and how these missing elements can Korea be made up for now—through therapy, close Turkey relationships, or providing them for yourself. September 2010 • Other books describe inadequate types of Trade paperback mothers (e.g., Children of the Self-Absorbed, 244 pp. | $14.95 Mean Mothers, Toxic Parents) but overlook Finished copies available the emotionally absent mother—the woman who is too tired, busy, or checked out to bond with her child • Around one child out of three has an inse- cure attachment to his or her mother and is likely to become an adult who feels unsup- ported and has trouble forming healthy relationships

Psychotherapist JASMIN LEE CORI, MS, LPC, specializes in treating survivors of childhood abuse and neglect. She has worked in human service agencies and private practice and taught psychology in colleges and professional schools. She is the author of numer- ous articles and four previous books, including Healing From Trauma. She lives in Boulder, Colorado. Visit her at www.jasmincori.com.

16 THE EXPERIMENT Backlist highlights Your Children Are Listening NINE MESSAGES THEY NEED TO HEAR FROM YOU Jim Taylor, PhD

Children become the messages they get the most—but parents often forget to consider the messages their attitudes and behavior send to their children. Your Children Are Listening illustrates the value of parenting “on message,” and reveals the many ways parents (often Rights held: unwittingly) send messages to their children— World and the ways children can misunderstand Rights licensed: them. Dr. Jim Taylor shares nine positive Simplified Chinese messages—on competence, generosity, love, Korea safety, gratitude, environment, respect, June 2011 responsibility, and emotion—that form the Trade paperback basis of a happy, well-adjusted life. 288 pp. | $13.95 Finished copies available • A fresh way for parents to evaluate and prac- tice what is best for their children • Equips parents to persevere when their chil- dren don’t seem to be listening, don’t “get the message,” or do the opposite of what was asked • Rights licensed on Dr. Taylor’s Positive Push- ing: How to Raise a Successful and Happy Child in Spain, China, Korea, and Indonesia

JIM TAYLOR, PhD, has worked with young people, parents, and educators for more than 25 years. He has spoken at over 700 venues globally. His other books include Positive Pushing: How to Raise a Successful and Happy Child (Hyperion, 2002). He lives with his family north of San Francisco.

THE EXPERIMENT 17 Backlist highlights Best Practices for a Healthy Heart HOW TO STOP HEART DISEASE BEFORE OR AFTER IT STARTS Sarah Samaan, MD Clear information and guidance on the “best practices” for anyone seeking optimal heart health. Addressing both preventing and over- coming heart disease, board-certified cardi- ologist Dr. Samaan advocates cutting-edge strategies for diet, exercise, medications, and Rights held: more—while discussing the advantages and World pitfalls of alternative approaches. An easy-to- June 2012 navigate roadmap to achieving optimal heart Trade paperback health using medical and scientific research— 384 pp. | $14.95 presented with the clarity and authority of a Finished copies available practicing cardiologist.

“Dr. Samaan attacks the myths and hype . . . and lays out the fundamentals in an easy-to-digest format. This book provides the best up-to-date information on cardiovascular disease preven- tion.”—Michael Crawford, MD, FACC, Chief of Clinical Cardiology, University of California, San Francisco

• Heart disease is a global crisis: An estimated 17.3 million people died from CVDs in 2008 • Her strong medical background as a board- certified cardiologist and spokesperson for the American Heart Association enables Dr. Samaan to put a wealth of research into context for readers SARAH SAMAAN, MD, FACC, is a practicing cardiologist at Legacy Heart Center in Plano, TX, co-director of the Women’s Cardiovascular Institute at Baylor Heart Hospital, and a spokesperson for the American Heart Association. She has been acclaimed as one of “America’s Top Physicians” by the Consumers’ Research Council of America. 18 THE EXPERIMENT BACKLIST HIGHLIGHTS Veggie Burgers Every Which Way FRESH, FLAVORFUL AND HEALTHY VEGAN AND VEGETARIAN BURGERS—PLUS TOPPINGS, SIDES, BUNS AND MORE Lukas Volger

“Veggie burgers aren’t just an approxima- Rights held: tion of a meat burger,” writes Lukas Volger. World “They’re an expression of a vegetable.” They’re Rights licensed: the ultimate “crossover” food—the meal of ANZ choice for many vegetarians and vegans, and UK enjoyed by meat-eaters, too—and now they’re July 2010 the stars of this appealing cookbook: 40 veggie Trade paperback with burgers prepared every which way (except out flaps of a box!), plus dozens of sides, condiments, 192 pp. | $16.95 Color photos throughout toppings, and more—and four-color photos Finished copies available throughout!

“This is a small volume with a big mission: to up the flavor profile of this particular vegetarian genre.” —Washington Post “Lukas Volger . . . elevates the vegetarian burger to its rightful status as real food.” —Montreal Gazette

LUKAS VOLGER has worked for many years at food establishments in New York City and in his native Idaho as a baker, caterer, prep cook, server, and occasional dishwasher. He lives in Brooklyn, New York.

Also available: Vegetarian Entrées That Won’t Leave You Hungry

THE EXPERIMENT 19 For inquiries about UK, Canada, Australia, New Zealand & other Commonwealth rights, and Portuguese-language rights, please contact:

Matthew Lore President & Publisher The Experiment 260 Fifth Avenue, Suite 3 South New York, NY 10001-6408 tel: +1.212.889.1659 x 11 fax: +1.212.889.0325 [email protected]

For inquiries on all other territories, please contact:

Maribeth Casey International Rights & Sales Director Storey Publishing 210 MASS MoCA Way North Adams, MA 01247 tel: +1.413.346.2135 [email protected] [email protected]

Please contact us for more information about our various subagents.

THE EXPERIMENT ■ NEW YORK BECAUSE EVERY BOOK IS A TEST OF NEW IDEAS [email protected] theexperimentpublishing.com