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Making Markets Work for the Weavers
Making Markets Work for the Weavers Andhra Pradesh Cotton Handlooms Market Research Supported by Sir Dorabji Tata Trust Conducted by Chitrika (Artisan Development Foundation) CONTENTS Acknowledgements 6 Executive summary 7 1. The Study 20 2. Textile Sector and Handloom sub-sector Background 33 3. Market Environment 54 4. Consumer and Demand: Awareness and Purchase Behaviours 79 5. Marketing Mix 104 6. Prospects and Challenges 140 7. References 152 LIST OF TABLES Table 1 (a) : Phases of Study 21 Table 1(b) : The Process 21 Table 2 : Weaver Cluster Information 23 Table 3 (a) : Sample Size Handlooms 26 Table 3 (b) : Sample Size Khadi 26 Table 4 (a) : Socio-Economic Grid for Rural Households (Housing) 26 Table 4(b) : Socio-Economic Grid for Rural Households (Education) 27 Table 5 (a) : Total Trader Samples 29 Table 5 (b) : Total sample per cluster/city (12 nos.) 29 Table 6 : Select Studies/Reports on Handlooms Market-Marketing in India 32 Table 7 (a) : Growth in Fabric Consumption 34 Table 7 (b) : World Per Capita Consumption of Fibre (During 1950 to 2005) 34 Table 8 : Production of Cloth by Handloom Sector in India 36 Table 9 : Overview of Policy Framework 44 Table 10 (a) : Apparel Exports Parks 51 Table 10 (b) : Textile Parks 51 Table 11 : Government Interventions 57 Table12 : Socio-Economic Indictors 58 2 Table 13 : India/Andhra Pradesh overview of Select Details 67 Table 14 : AP Handloom Clusters 68 Table 15 : Indian Textiles Exports at a Glance (Principal Commodities) 76 Table 16 : Share of Textile Exports in Exports of All Commodities -
Glory of Indian Traditional Silk Sarees
International Journal of Textile and Fashion Technology (IJTFT) ISSN 2250-2378 Vol. 3, Issue 2, Jun 2013, 61-68 © TJPRC Pvt. Ltd. GLORY OF INDIAN TRADITIONAL SILK SAREES G. SAVITHRI1, P. SUJATHAMMA2 & CH. RAMANAMMA3 1,2Department of Sericulture, S. P. Mahila Visvavidyalayam, Women’s University, Tirupati, Andhra Pradesh, India 3Principal, Government Degree College for Women, Mancherial, Adilabad, Andhra Pradesh, India ABSTRACT Textile industry is a very important component of India’s economy, and silk forms a small, yet important part of it because it is a high value fibre. The size of the silk industry in India presently, is about US $ 2.75 billion. Sericulture is spread all over India, while it has a long standing tradition in states such as Karnataka, Andhra Pradesh, Tamil Nadu, West Bengal and Jammu & Kashmir. Silk the very name itself evokes delicate feelings. Silk is the most elegant textile in the world with unparalleled grandeur, natural sheen and inherent affinity for dyes, high absorbance, light weight, soft touch and high durability and is known as the queen of textile in the world ever. Silk has a sacred place in the cultural heritage of Indians and intermingled with the life and culture of the Indians; which no other country can share. Silk saree is an important bridal wear while the traditional practice of wearing silk clothing on all auspicious days has been the strength of the Indian silk in the domestic market. No other fabric has fascinated man so continuously over millennia as silk. Till today, no other fabric can match it in luster and elegance Silk has been intermingled with the life and culture of the Indians. -
Garments (Textiles, Readymade Garments, Woolen, Hosiery & Knitwears)
JC Groups Garments (Textiles, Readymade Garments, Woolen, Hosiery & Knitwears) JC Groups Kids Boys Clothing For complete design E.mail us and you shall send your own design also. Kids Girls Clothing For complete design E.mail us and you shall send your own design also. Mens Wear Shirts For complete design E.mail us and you shall send your own design also. T-shirts For complete design E.mail us and you shall send your own design also. Winter wear Denims For complete design E.mail us and you shall send your own design also. Ethnic Wear Trousers For complete design E.mail us and you shall send your own design also. Suits & Blazers Track Wear and Rain wear For complete design E.mail us and you shall send your own design also. Inner Wear & Sleepwear Clothing accessories For complete design E.mail us and you shall send your own design also. Saree Different Type of Sarees Available:- for current design Email us for catalogue. Assam Silk Saree Sambalpuri Saree Banarasi Silk saree Sambalpuri or ‗Ikat‘ is the pride of Odisha. This pure Bandhani/Bandhej Saree handloom sarees is available in cotton, silk, and Baluchari Saree Taussor. Bhagalpuri Saree Tant – Cotton sari from Bengal Bomkai Sarees Chanderi sari– Madhya Pradesh Chanderi Saree Maheshwari – Maheshwar, Madhya Pradesh Dhakai Saree Kosa silk – Chhattisgarh Kalamkari Saree Dhokra silk – Madhya Pradesh Kantha Saree Jamdani sari of Bangladesh. Kanchipuram silk Saree Taant sari – throughout Bengal Kota Saree Tashore silk saree – Maldah, West Bengal Konrad Saree—Tamil nadu Baluchari sari – Bishnupur, West Bengal Leheriya Saree Murshidabad silk – Murshidabad, West Bengal Paithani Saree Dhaniakhali cotton – Dhaniakhali, West Bengal Patola Saree Kaantha sari – throughout Bengal Garode / Korial – Murshidabad, West Bengal Mysore silk – Karnataka Shantipuri cotton – Shantipur, West Bengal Mysore silk saree with golden zari. -
CCI Newsleter Aug 2013 New.Pmd
THE CRAFTS COUNCIL OF INDIA “...ensuring sustainability of artisans and their craft...” July 2013 “ Shifting Sands ” Another way of looking at Geographic Indicators Ashoke Chatterjee Pushpa’s call for a piece on GI came to mind when Jasleen Dhamija arrived in Ahmedabad a few days ago to release Archana Shah’s wonderful new book ( Shifting Sands: Kutch, A land in transition. Bandhej Books, Rs. 3900 available through Art Book Centre, Ahmedabad ) on craft as part of the natural, social and cultural ecologies of Kutch. The book carries no mention of GI and IPR issues, yet the human story of artisans is really all about their cultural geographies, and what these spaces and the ‘intellectual property’ which they shelter tell us about what needs protection, and why Shah’s central message is this: the craft heritage of Kutch, like that of the entire subcontinent, is at risk of being lost forever. That is not because craft heritage is irrelevant to modernity or chained to mere sentiment about the past. It is because of willful ignorance of craft heritage as a cutting-edge for what ‘ sustainable development ’ should really be about, and blindness to what it is needed to make this planet livable for future generations. Long before the UN’s Human Development Indicators and Bhutan’s courageous experiment with Gross National Happiness to replace GNP as the true measure of progress, communities like Kutch had innovated and lived the answers which the world is now seeking. Those answers are the true human significance of what we shared at the Business Meet about Geographic Indicators, Intellectual Property Rights, Design Registration, Patents and all those other dimensions of managing heritage in a market-dominated era The author looks at the past without blinkers, recognizing the challenges of a harsh environment and an even harsher patriarchal, casteist society with its full share of oppression. -
Entrepreneurial Development in Handloom Sector Through Effective Strategy Formulation: an Empirical Study in Odisha, State of India
Journal of Textile Engineering & Fashion Technology Review Article Open Access Entrepreneurial Development in Handloom Sector through Effective Strategy Formulation: An Empirical Study in Odisha, state of India Abstract Volume 6 Issue 4 - 2020 The handloom sector is yet to produce an ample size of entrepreneurship despite its potential Santosh Tarai in the globalization era. However, even after continuous intervention by the Government Associate Professor, NIFT, Bhubaneswar, India and other entities, the sector has miserably failed in creating an entrepreneurial climate for the community. The study identifies numerous factors responsible for these conditions and Correspondence: Dr. Santosh Tarai, Associate Professor, NIFT, suggests suitable interventions and strategies to alter the situation that exists. Therefore, two Bhubaneswar, India, Email prominent handloom clusters have been taken in India and the primary study was conducted in both the clusters using a qualitative approach. The findings of the study reveal a that Received: June 16, 2020 | Published: July 24, 2020 number of skilled and semi-skilled weavers express to join as an entrepreneur if their issues and development factors like better credit system, a research center for trend forecasting at the local level, technological upgradation, regular quality training, feeling of ownership of stakeholders, and incubation center, etc., could be taken care of by the Government and other private-entity companies and NGOs. Besides, most of the master weavers claim that lack of getting entrepreneurial status is debarred from the government benefits although they are already into handloom enterprises. Although the Government has many schemes for their upliftment, not a single weaver from the communities, has registered himself as a business entity under the companies’ act or even operate as a sole proprietor. -
General Knowledge Today Indian Culture-1
General Knowledge Today Indian Culture-1: National Insignia and Language Target 2016: Integrated IAS General Studies Published by: UPSC Materials No Rights Reserved www.freeupscmaterials.org Indian Culture-1: National Insignia and Language Contents Model Questions .................................................................................................................................................. 3 India’s National Insignia ..................................................................................................................................... 3 India’s National Flag .................................................................................................................................... 3 State Emblem ............................................................................................................................................... 4 National Anthem ......................................................................................................................................... 4 National Song ............................................................................................................................................... 5 National Calendar ........................................................................................................................................ 5 National Animal ........................................................................................................................................... 5 National Bird ................................................................................................................................................ -
View and Download Full Courses
Volume IV | ISSN: 2394 – 9961 e-ISSN: 2454 – 7034 PERSPECTIVA A Case Research Journal Volume IV (2018) Necessity is the mother of invention – A case of rural entrepreneurship through ‘Laxmi asu’ machine for pochampally saris in India Dr. Prageetha G Raju Associate professor, Symbiosis Law School, Hyderabad Campus (Symbiosis International (Deemed University) -Pune Abstract Innovations are required to develop new products, services, markets, reduce costs, improve efficiency, productivity, performance, quality, etc. The power of innovation is to create social and economic transformation. The present case is a depiction and interweaving of three things – necessity, mother, and invention. That’s right! The Laxmi Asu machine invented to weave Pochampally Saris by Mr. Chintakindi Mallesham, a resident of Nalgonda District of the present Telangana State. Prior to this new invention it would take 5-6 hours to make one sari with 5-6 saris a month; after the invention it takes 1.5 hour to make a sari and the productivity has gone up to 8-10 saris a month leading to reduced drudgery, increased productivity and better livelihood. This invention was born to relieve his mother, Laxmi from this painful drudgery. This case is the story of an innovation by a rural entrepreneur that created a social and economic transformation and a financial revolution in the Pochampally handloom sector. The information presented is based on published sources. Keywords: Necessity, ‘Laxmi Asu’, Rural entrepreneurship Author email address: [email protected] © 2018, SIBM Bengaluru. Volume IV | ISSN: 2394 – 9961 e-ISSN: 2454 – 7034 Introduction to the context for invention Necessity is the mother of invention – Plato Innovations are required to develop new products, services, markets, reduce costs, improve efficiency, productivity, performance, quality, and to foster employment. -
Tie & Dye, Warp & Weft
FABRIC SPEAK FABRIC SPEAK POCHAMPALLY IKAT Ikat is an ancient way of creating design by tying and dyeing. It is a kind of weaving technique where the warp, the weft or both are tie-dyed before weaving to create designs on the finished TIE & DYE, fabric. The Pochampally Ikat fabric is popular, since the weavers use modern synthetic colours and create more traditional designs than other weavers. Each weaver works at home with the help of all his family members to produce these WARP & WEFT fabrics. Locally, Pochampally Ikat is referred to as Bindu Gopal Rao studies the ancient techniques that are responsible for the Pogudubandhu, Chitki and Buddabhashi and has popular Ikat weave which the town of Pochampally is famous for. a unique character of design, different from other Ikat weaving areas in India. In the Pochampally village, there are over five thousand looms producing this textile and UNESCO’s tentative list of world heritage sites refers to it as a part of A small town located a mere 50 km away from Hyderabad, Pochampally is an an- the “iconic sari weaving clusters of India”. The cient weaving centre in India that is known for the famed Ikat weave. This weave is weaving happens in the villages of Pochampally, similar to Orrisa and Gujarat’s geometric weaves and Pochampally is known for its Koyalgudam, Chowtuppala, Srirpuram, traditional geometric patterns in the Ikat style of dyeing. These intricate geomet- Bhubangiri, Chuigottala and Galteppala. The ric designs manifest in the form of saris, salwar kameezes, dupattas, kurtas and uniqueness of the Pochampally Ikat lies in the more.