MEDIA INFORMATION 2021 2019 2021 2020
THE HOME OF GLOBAL PASSENGER SHIP INTERIOR DESIGN THE HOME OF GLOBAL PASSENGER SHIP INTERIOR DESIGN THE HOME OF GLOBAL PASSENGER SHIP INTERIOR DESIGN
OUT IN JUNE 2021
STIRRING THE SENSES IDEAL INTERIORS DESIGN LEGEND NAVIGATING NEW WATERS WORKING TOGETHER DESIGN LEGEND COVERLINE ONE COVERLINE TWO COVERLINE THREE How Studio DADO’s design expertise Christian Schönrock shares Joe Farcus explains how his Volume Creative explains How collaboration helps Giacomo Mortola reflects on Obitia nis id quatiandae qui Quodi derro excepuda doluptinvel Consedione volore libusa autatu is helping Carnival Cruise Line to the secrets behind Costa Group’s creativity and innovation kickstarted how it is championing Royal Caribbean’s brands to how cruise interior design has omnistores eum nobit lab id mos illaut alitatatem fugiatu reperi ut rerum ut as quiaepratur reius aut et create the new Mardi Gras interior design strategy a new era of cruise ship design sustainable design create innovative ships changed since the 1970s sim volore optureptatem velitium quiatior solorrunte occuptae expero vellendio epra si adior maiosa
CONTENT | CIRCULATION | RATES | TESTIMONIALS | MORE CONTENTS The official show magazine for:
Welcome 2
Content 3 Circulation 4 Welcome Digital edition 5 Cruise & Ferry Interiors celebrates the work of individuals and companies whose creative genius and hard work has Rates 6 resulted in the most inspired interiors in today’s passenger ships.
The interiors of passenger ships have developed as rapidly as the industry has expanded, providing a crucial element in Testimonials 7 attracting new passengers, ensuring customer satisfaction and securing repeat business. The creative articulation of a ship’s interior has a key role and it is the designer’s task to offer visual diversions and ambience to delight passengers as Marketing services 8 well as to encourage a sense of social cohesion onboard.
Contact 9 Distributed in more than 70 countries, Cruise & Ferry Interiors is an annual publication dedicated to passenger ship interiors and the people behind them. The magazine has become an essential resource for cruise lines, ferry companies and shipyards, both for their newbuild and refurbishment projects. As with Cruise & Ferry Review, we offer advertising opportunities that cover print as well as a range of display options within our digital editions.
Cruise & Ferry Interiors is the official magazine for the Cruise Ship Interiors Expo events and will be the only publication in the delegate bag. I am delighted to be a member of the advisory panel for the event and hope to see you there!
Jon Ingleton Executive Editor
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2 Content
Each year, Cruise & Ferry Interiors delivers a wealth of content, making it the essential guide to passenger ship interior design.
INTERVIEW KEYNOTE INTERIOR VIEW CFI DIRECTORY
Based in London and containing an internationally experienced collective of creatives; AD 2020 Collaboration is key offers integrated disciplines across experiential and spatial design, from concept, right through THE HOME OF GLOBAL PASSENGER SHIP INTERIOR DESIGN to delivery. Its award-winning offering includes, but is not limited to: Pia Litokorpi from Kudos Dsign outlines the process of • Strategy and concept Team building Viking Glory • Architecture and interiors AD Associates • Identity and wayfinding designing Wasaline’s Aurora Botnia for Elly Yates-Roberts 606 Octagon Point, 5 Cheapside, Building innovative ships is a team effort. Jon Ingleton asks Michaela Lindström London, EC2V 6AA • Artwork and styling UK By utilising a fully-integrated design approach, and a well-resourced and experienced team, Jon Ingleton speaks with Paris Swann and how Viking Line’s newest cruise ferry will Anthea Michael, brand & marketing manager AD maximise the potential of projects and minimise risk for its clients. Integral to its success is Tel: +44 2071 002965 Sascha Lang of the Royal Caribbean group provide passengers with a greener and [email protected] a thorough understanding of the industries and brands it serves, the ability to work with agility, www.adassociates.london and a passion for what they do. about their collaborative approach more comfortable view of the world Adventure Golf Services is becoming Adventure Golf & Sports (AGS). AGS is an international company with more than 35 years of experience specialising in cruise ship and ferry boat he Royal Caribbean group has a operations so that we’re aligned on what the iking Line has become a custodian ferry, Viking Glory, which will start service on passenger activities: miniature golf, game courts (bocce ball, croquet, shuffleboard, bean rich pool of shipbuilding talent, product is meant to be, how it works and of the Baltic Sea in recent years, the Baltic Sea in 2021. “Viking Glory will be bag toss, Bimini ring toss, paddle tennis and pickleball, game storage benches), golf hitting/ led by the champion of cruise how it speaks to our guests,” says Swann. taking some responsibility for one of the most climate-smart passenger vessels swing bays, putting greens, SplashGolf (water mini golf on a splash pad) and portable industry innovation, Richard “But nowadays we have regular reviews elevating environmental standards in the world when she’s launched next year,” T RollOut Mini Golf. Fain, and featuring executives Harri through the building cycle with every V Adventure Golf Services and promoting stewardship to protect it for says Lindström. “She will introduce passengers New products coming soon include archery ranges and a high-tech digital mapping and Kulovaara and Kelly Gonzalez. We spoke team. With the marketing department, for future generations. to a greener, more comfortable world.” 1742 Barlow Street, Traverse City, MI 49686 USA lighting for indoor mini golf experience. AGS has an inhouse creative design team and with two more of the team’s star players example, we need to know that our design “To fulfil our mission of safeguarding this According to Lindström, Viking Line’s goal experienced construction crews for newbuilds, revitalisations and refurbishments for any ship – Paris Swann, associate vice president, fits within their notion of what will improve unique maritime environment, we’re using all was for Viking Glory to give passengers the gift Scott Lundmark, president location worldwide. AGS is based in Traverse City, Michigan with offices in Chicago and Florida. architectural design for Celebrity Cruises the guest experience and differentiate our of the green innovations available to us,” says of being able to experience the full glory of the Tel: +1 231 922 8166 and TUI Cruises, and Sascha Lang, vice ships from the rest of the market.” Michaela Lindström, project manager at Viking sea it is protecting. [email protected] www.adventureandfun.com president architectural and design at Royal Lang has a similar outlook: “We are all Line. “Priority is given to the environment and “Whenever we ask our travellers what Caribbean International – to find out about equal partners in these projects, working as to passenger comfort as the travel experience of they think is important, they tell us that the group’s collaborative approach. one team towards a common goal.” tomorrow takes shape today.” the view and a closeness to the archipelago Almaco’s innovative products and services have been providing complete accommodations and Lang and Swann recognise their good A key milestone in the design process is Viking Line put its environmental principles play a crucial role – we feel the same way at The design of the Pub reflects the honest simplicity of life in the Bothnia region catering solutions to shipowners and yards since 1998. The company has carried out over 300 fortune in being part of a great team: “Our finalising the vision, says Swann: “Once into practice when developing its newest cruise Viking Line,” she explains. “Consequently, most valuable asset for innovation is Richard we’ve established our ambition and projects around the world and built and refurbished over 25,000 cabins. Its agility, high quality or Kudos Dsign CEO and founder To ensure that these spaces are both Many of the public spaces onboard Viking Glory will have panoramic windows to give guests uninterrupted views of the ocean Fain. He’s a visionary who demands that we coalesced every stakeholder behind this and project management expertise deliver the ultimate value to its customers, who build and Pia Litokorpi, delivering an functional and beautiful, Kudos Dsign continuously strive for higher standards,” common objective, it becomes much easier modernise ship interiors from cabins and galleys to provision stores, refrigeration machinery Design note: we want Viking Glory to show guests design process by analysing our core to enjoy a slow cruise experience that says Lang. “Through Richard, Michael to tie in all of the nebulous parts of the impressive interior design involves worked closely with Wasaline from the Almaco and laundries. the archipelago in a way they’ve never values and brand positioning,” says helps them to focus on the good things Uudenmaantie 100, Turku, Piispanristi, Bayley and other members of the executive project, develop a concept design and move incorporating elements of the very early stages of the project – something With its energy-, time- and space-saving systems, Almaco supports its customers F seen before, so we put great focus on Lindström. “By doing this, we were able in life when sailing onboard Viking 20760 Finland steering committee, we realise that the sky on to a master plan.” environment in which a ship will be sailing that Litokorpi believes was essential to the throughout the whole process – from concept design through to project delivery. With local POWERED BY creating large panoramic vistas on all to outline which feelings we wanted Glory,” explains Lindström. “They’ll be isn’t really the limit and that knowledge External alliances are typically formed and close customer collaboration. project’s successful completion. Hanna Långström, marketing and PR manager presence around the world, Almaco also provides after-sales support to customers, offering CLIMATE-SMART sides of the ship. There will be nothing guests to experience while they are able to appreciate the majestic scenery motivates creativity and excellence.” around the relationship with the shipyard. The company’s Nordic touch is visible “Before any project, it’s important to Tel: +358 40 5173811 a variety of new and replacement equipment, as well as maintenance services, regardless SOLUTIONS of the archipelago and great food, while [email protected] Swann agrees: “Our chairman is our “For newbuild projects we work closely with in most of the spaces onboard Wasaline’s get to know the customer and its business of the original supplier. Viking Glory will be the improving their well-being.” www.almaco.cc designer-in-chief, he and Lisa Lutoff- our three big shipyard partners and their Aurora Botnia, from the passenger cabins before you begin drawing,” she says. “We first vessel in the world to “ Viking Glory will be a wonderous and Viking Line has been teasing the Perlo are both incredibly passionate about supply chains. Our role is more focused and corridors, to the main public areas travelled with Wasaline on one of its be equipped with steam industry by slowly releasing renderings design. The entire leadership team are on evaluating and auditing outfitters and “ It’s important to such as the restaurants and retail outlets. other ships to identify areas that needed turbines from Swedish unique ship that will delight passengers of the interior spaces, and Lindström deeply engaged in every phase of a build suppliers to support the yards and make The interiors were inspired by the natural improving and those that we could use The marine division of Antti-Teollisuus specialises in manufacturing accommodation and interior technology company says future guests have much to look or revitalisation project, including the sure that the vendors chosen meet our high get to know the simplicity of the Bothnia region. again on Aurora Botnia. We also held B-class fire doors for cruise ships, ferries and offshore applications. The firm has a large range Climeon. She will also forward to. “The ship will have a classy selection of every last detail. But they also standards,” says Lang. “We have a wide “We’ve chosen materials that reflect regular meetings together to implement all for many years” of door types for various hinged door applications, but its main focus is producing high sound use Climeon’s Heat Power interior, inspired by Nordic maritime trust in the team and in our process.” network of trusted partnerships, built and customer and its the area and also fit with our mutual practical considerations in our drawings, reduction cabin doors with tailored designs and customised features. System to convert waste traditions (archipelagos, local heritage Swann and Lang are both quick nurtured over many years.” sustainable values,” she explains. “For which will ultimately ensure a long-lasting Antti Marine uses the latest design and manufacturing technology to ensure optimal heat from her engines obstructing guests’ views – the sea will be onboard Viking Glory, as well as what and sustainability), Viking Line’s Antti-Teollisuus Oy to deflect attention from their own Swann says: “There’s a very clearly business before example, some of the carpets onboard are design and improve functionality and the Koskentie 89, Kanunki, 25340 quality in products and services. Doors are approved according to the latest Safety of Life at into heating for guests everywhere. The ship will enable guests forms and functions we could use to timeless pioneering spirit (reflected in achievements in favour of the group. defined split between what the shipyard has made from discarded fishing nets. These customer experience. Finland Sea, International Maritime Organization, Marine Equipment Directive and US Coast Guard and clean electricity. “We collaborate with every department to provide and what the owner will specify. you begin environmentally friendly materials and “Our ability to listen to the customer to enjoy a slow cruise in comfort with a cultivate and support these emotions.” the mix of modern styles with an overall requirements. Antti Marine QMS is certified by international classification society DNV-GL. NAVIGATING NEW WATERS WORKING TOGETHER DESIGN LEGEND Together, the technologies Markko Takkinen, commercial director in the business and everyone makes a We don’t procure everything that you displays of a local photographer’s work and its trust in our expertise has made panoramic view of the environment.” Providing guests with the comfortable contemporary feeling that will last a are expected to reduce Tel: +358 44 7744735 Volume Creative explains How collaboration helps Giacomo Mortola reflects on valuable contribution. Of course, we have see on the ships, much of it is part of the drawing” have enabled us to bring the nature of the this project an example of good customer Viking Glory’s interiors were designed surroundings to view the spectacle of long period of time) and a somewhat carbon dioxide emissions [email protected] how it is championing Royal Caribbean’s brands to how cruise interior design has a particularly strong connection with hotel product that the yard provides. We’re still Bothnia archipelago onboard.” collaboration.” CFI in partnership with Koncept Stockholm. nature was a central pillar for the whole folksy flavour with a silver lining (warm, www.antti-teollisuus.fi sustainable design create innovative ships changed since the 1970s by 4,000 tonnes per year. “The company started the interior design approach. “Guests will be able welcoming, caring and playful).”
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Keynote interview Featured topics Interior views CFI Directory Each issue of Cruise & Ferry Interiors For our main feature articles, we Our interior views section profiles Our guide to some of the finest includes a keynote interview with a present expert insight into some of the interior design choices on new companies involved in the cruise leader in the field of ship interior design. the key topics facing ship interior and refurbished ships. and ferry interiors sector. designers. Cover star Design perspectives Design legend Since our very first issue, we have invited Special reports Ship interior designers provide their Each issue of Cruise & Ferry Interiors one of the industry’s foremost designers Cruise & Ferry Interiors includes unique insights into specific aspects of closes with a conversation with one of to create our cover page design. special reports on aspects of a ship’s their work. the legends of the business. interior, from materials to artwork CFI Curated and more. Interviews The publication opens with a selection We go one-to-one with a range of of the latest news and insights from the industry figures to find out more about world of ship interiors. their motivations and approach.
Detailed editorial summaries for the upcoming issue of Cruise & Ferry Interiors are available from your account manager. 3 Circulation
Cruise & Ferry Interiors has a large and highly engaged readership of decision makers in the passenger shipping industry, with our entire readership representing a range of sectors and geographies, as follows:
Sector Geography
Other Rest of world Asia/Australia
Shipyards
Interior designers and outfitters
The Americas Cruise and ferry Interior suppliers Europe
Our planned magazine circulation in 2021 is as follows: Print run: 5,500 copies (of which 3,300 copies are directly distributed to individuals and 1,700 copies are circulated at events) With a conservative estimate of an average of three readers per copy, the above figures can be tripled for an estimate of our total print readership. 4 Digital edition
Over recent years, our digital audiences have grown rapidly, giving our content a vastly greater reach, and allowing our readers to consume Cruise & Ferry content on the channel of their choice. 2020
THE HOME OF GLOBAL PASSENGER SHIP INTERIOR DESIGN
NAVIGATING NEW WATERS WORKING TOGETHER READDESIGN LEGEND Volume Creative explains How collaboration helps Giacomo Mortola reflects on how it is championing Royal Caribbean’s brands to how cruise interior design has sustainable design create innovative ships changedNOW since the 1970s
Cruise & Ferry Interiors 2021 will be sent to 10,109 digital subscribers The digital edition of Cruise & Ferry Interiors 2020 received 92,150 page views from 3,382 users
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6 Testimonials
“I’ve been reading Cruise & Ferry Interiors “We’ve always had Cruise & Ferry Review in “Cruise & Ferry Interiors is a fabulous “The information provided in your since I started designing the ships. I circulation at the AD Associates studio interior design resource for the marine magazine is extremely useful and the found great trust in the facts and I also because it’s a comprehensive industry- industry. I read this publication from way it is presented provides very easy found the publication so helpful to leading publication. So we were all cover to cover, always full of great and pleasant reading. Especially the educate myself on the suppliers for the delighted when they decided to make the content and inspiration!” additional digital version when you are cruise industry. Not only is it a nice read Interiors supplement a bigger, standalone My Nguyen traveling. We simply love your magazine!” – it is also a great looking magazine and magazine. This move recognises and Holland America Group Jacco van Overbeek brings that glossy feel that any designer acknowledges the growing importance Bolidt would like to be published in. Thank you of cruise design. It’s equally as “Cruise & Ferry Interiors is a fantastic for all your hard work and thank you for comprehensive, and now an even more publication. It is the best source of Cruise & Ferry Interiors is my go-to letting me be part of it!” relevant source of information and information for all things related to source for finding out the latest interior Petra Ryberg reference for the studio team!” cruise interiors. The articles are always projects and new materials in the cruise P&O Australia David McCarthy well written and informative. Jon and industry. It is the source to see what AD Associates his team are doing a great job.” is transpiring in the interior world “As newcomers to the industry, Stephen T. Fryers of new builds and refurbishments. Cruise & Ferry is our go to publication... “Cruise & Ferry Interiors has always been STF Project Management The magazine is my glimpse of what we read it cover to cover and sometimes a good source of information for me, brands are doing that we at DADO over again! It provides a wealth of with interesting and well researched “I enjoy Cruise & Ferry Interiors as it’s don’t currently work with. Also what insight and support to our design studio. articles. Thank you for providing a always interesting and informative. It’s my fellow architects and designers are I particularly love Cruise & Ferry Interiors, great magazine for our industry.” well illustrated and the copy tells a doing and learning of new products it’s inspiring to read about what other Tomas Tillberg pertinent story. Plus it’s broad coverage as well as new uses and advances designers are creating.” Tomas Tillberg Design seems to reflect the depth of the of existing products. Cruise & Ferry Callie Tedder-Hares industry. All good information to keep Interiors is my must-read.” Volume Creative “I always enjoy reading Cruise & Ferry track of what’s happening.” Greg Walton Interiors.” Joseph Farcus Studio DADO “I always enjoy reading Cruise & Ferry Petu Kummala Interiors.” Carnival Cruise Line Petu Kummala Carnival Cruise Line
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onnectivity is a constant yachting and passenger for Inmarsat. Inmarsat’s wealth of resources in challenge for ferry operators “When it comes to passenger the sky means it can encourage ferry as they address the need connectivity, it is about setting the operators to run different sides of their Cto balance demand from expectation and meeting it – but often, business through separate pipes, thus operations with the passenger side of their wi-fi on ferries is not managed.” boosting available bandwidth and business. Shipowners are accustomed to Broadhurst says portals can be used to safeguarding essential services. “We can having to buy costly packages to have meet the needs of all users, with charges add second or third pipes to services and large bandwidth available at peak times, for extra bandwidth. “With us, you only guarantee services,” Broadhurst says. while seeing their investment wasted buy the service you need and can add on Generous bandwidth availability allows during low-use periods. extras. So the base price point is the right operators to capture massive amounts As a company that owns satellites and is price point.” of data covering what is happening thus able to offer service flexibility that is Inmarsat controls everything from the onboard and send it ashore – from how out of reach for many of its competitors, satellite onwards – so as a single service many burgers passengers consume to Inmarsat has its own satellites so can offer service flexibility that is out of reach for many other providers Inmarsat is well placed to lead much- provider can offer much greater flexibility how much paint has been purchased for needed changes in this environment. to operators than they are accustomed to refurbishment. “This enables operators to safety. We have had ships on secondary We put it all in the cloud, so there is no Broadhurst believes the rapid shift in Customers in the ferry sector can quickly and can also foresee their future needs. see their ROI,” says Broadhurst. “It’s about communications for six months at no need to go on the ship. We can do it once requirements driven by the Covid-19 crisis realise return on investment benefits The company holds impressive ‘space small efficiencies, which are especially additional charge and we are happy to and then share it.” has drawn attention to an underlying from products like Fleet Xpress and tonnage’: four Global Xpress (GX) important for a ferry operator. provide that level of service.” Some companies that work with ferry weakness in many operators’ investment “We control the satellite network, Inmarsat guarantees backup capacity operators are accustomed to taking strategies. To address this, Inmarsat is ground infrastructure and architecture of with all of its solutions. “In an emergency data direct from the ship – for example, committed to providing next-generation “ We have got the big picture as the service we offer. It allows us to tailor scenario, passenger traffic would from the engine. Broadhurst says that connectivity for operators, with Broadhurst services to a client’s needs. This includes probably be stopped to protect operations there have been no problems convincing drawing attention to the Fleet Hotspot to what we need for the future” the amount of data or whether they want and billing. Billing needs to be a separate these companies of the advantages of developed via Fleet Xpress as exemplary. timed solutions that they will only use a pipe, one that will fall over to the backup taking it from the cloud instead. “There “We are solving a lot of problems by couple of hours a day. service, so you’ve got resilience.” is no reason they can’t have dedicated facilitating a digital revolution,” he says. Fleet Hotspot, both of which allow the satellites in operation, plus GX5 in service “We also offer geo-scoping, where Ferry operations benefit from the Fleet bandwidth through a service we call Fleet If any business can say that with Toby Ingleton shipowner to stay in control of how before year-end, two GX6 units scheduled the service only works in a certain area. Data service, which can pull data from Connect, or a pipe going into the cloud confidence, it’s Inmarsat. Having been in bandwidth is utilised onboard. and GX7, GX8, GX9 and two GX10s on With Fleet Xpress, as part of the service the ship’s Voyage Data Recorder (VDR) and then interface with applications operation for four decades, the company “Traditionally, ferry connectivity the way. Each has a lifespan of between 15 you get highly resilient L-band included. or other systems and put it in the cloud. from the specialists. Once in the cloud, has outlived many of its competitors. “For has been seen as a hospitality service, and 20 years. “We have got the big picture So, for example, if a catastrophic wave Previously, says Broadhurst, when an they can have different dashboards if a technology company to be 40 years old not owned by the vessel,” says Peter as to what we need for the future and it’s a wipes out your antennas, you have a operator wanted to track data and assets, they want. They can use all the data in is unusual,” says Broadhurst. “We believe A CRUISE & FERRY SPECIAL Broadhurst, senior vice president of key selling point,” says Broadhurst backup service for the ship’s operational [email protected] “they had to get on the ship each time. different ways.” that Inmarsat has got a strong future.” CFR REPORT WITH INMARSAT 114 115 +44 7977 859514 8 Contact Engage
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NAVIGATING NEW WATERS WORKING TOGETHER DESIGN LEGEND Volume Creative explains How collaboration helps Giacomo Mortola reflects on how it is championing Royal Caribbean’s brands to how cruise interior design has sustainable design create innovative ships changed since the 1970s 9