Trustees of Boston University Herculean Muscle!: The Classicizing Rhetoric of Bodybuilding Author(s): Maria Wyke Reviewed work(s): Source: Arion, Third Series, Vol. 4, No. 3 (Winter, 1997), pp. 51-79 Published by: Trustees of Boston University Stable URL: http://www.jstor.org/stable/20163635 . Accessed: 26/08/2012 15:24 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at . http://www.jstor.org/page/info/about/policies/terms.jsp . JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms of scholarship. For more information about JSTOR, please contact
[email protected]. Trustees of Boston University is collaborating with JSTOR to digitize, preserve and extend access to Arion. http://www.jstor.org Herculean Muscle!: The Classicizing Rhetoric of Bodybuilding MARIA WYKE I. The Classical Body in Popular Culture A JL1.RNOLD Schwarzenegger begins his mammoth Encyclopedia of Modern Bodybuilding, published in 1985, with a chapter on the evolution of modern bodybuilding, and describes its history as follows: at the end of the nineteenth century a new interest in muscle as a means or building arose, not muscle of survival of defending oneself, but a return to the Greek ideal?muscular development as a celebration of the human body.1 Classicists may query any definition of a Greek ideal of physical as a culture that regards ancient athletics "celebration of the human body" pure and simple.