The TV Player Report a Beta Report Into Online TV Viewing

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The TV Player Report A beta report into online TV viewing

Week ending 1st May 2016

Table of contents

Page

3 Introduction 4 Frequently asked questions

5 Aggregate viewing by TV player (on-demand and live streaming)

6 Aggregate viewing by broadcaster group

7 Live streaming channels

9 Top 50 on-demand programmes – last week

10 Top 50 on-demand programmes – last 4 weeks

11 Top 10 on-demand programmes by TV player

14 Top 50 on-demand programmes by operating system – last week

17 Top 50 on-demand programmes by operating system – last 4 weeks

20 Reference section

Introduction

In an era of constant change, BARB continues to develop its services in response to fragmenting behaviour patterns. Since our launch in 1981, there has been proliferation of platforms, channels and catch-up services. In recent years, more people have started to watch television and video content distributed through the internet. Project Dovetail is at the heart of our development strategy. Its premise is that BARB’s services need to harness the strengths of two complementary data sources. - BARB’s panel of 5,100 homes provides representative viewing information that delivers programme reach, demographic viewing profiles and measurement of viewers per screen. - Device-based data from web servers provides granular evidence of how online TV is being watched. The TV Player Report is the first stage of Project Dovetail. It is a beta report that is based on the first outputs from BARB working with UK television broadcasters to generate data about all content delivered through the internet. This on-going development delivers a census-level dataset that details how different devices are being used to view online TV. Stage 2 of Project Dovetail will integrate this dataset with the outputs that our customers are used to receiving from BARB. We are in the final stages of tendering the contract for this stage. More news will follow on how we will deliver this. Click here to watch a short video that brings Project Dovetail to life. Alternatively, contact [email protected] with any questions.

BARB’s TV Player Report – Page 3

Frequently asked questions

Click on any of the questions below to get an explanation.

What is this report telling me? What does the terminology mean? Which of these numbers are already covered by the BARB panel? How is online viewing data generated? Are the data generated only from BARB panel homes? What is "Average Programme Streams"? Why is the report being published in beta format? Why are some broadcasters' platforms missing from the report? Does the report cover live streaming and on-demand viewing? What is the difference between measuring live streaming and on-demand viewing? Are you reporting on consumption of advertising? Is viewing to downloads included? What period does the report cover? What are Android, Apple iOS and Website players? What proportion of all online viewing does the report account for? Will the report encompass other operating platforms? Does the TV Player Report include viewing through internet-only content platforms? How does the implementation process work? How does the auditing process work?

BARB’s TV Player Report – Page 4 Aggregate viewing by TV player (on-demand and live streaming) Week ending 1st May 2016

LEGEND: Total viewing time (minutes) A = Android app, I = iOS app, W = Website player All platforms Android app Apple iOS app Website player TOTAL 976,902,576 101,698,133 465,864,732 409,339,710 All TV players Live streaming 249,553,740 11,816,886 138,281,306 99,455,548 On-demand 727,348,836 89,881,247 327,583,426 309,884,163 All 4 Live streaming 13,381,958 - 5,315,031 8,066,927 On-demand 109,282,218 10,292,751 44,134,562 54,854,905 BBC iPlayer Live streaming 117,754,580 7,078,514 30,437,200 80,238,866 (incl iPlayer Kids) On-demand 444,530,361 62,590,275 168,040,593 213,899,493 ITV Hub Live streaming 30,769,926 4,738,372 14,881,799 11,149,755 (incl UTV Player) On-demand 99,766,124 16,998,220 42,872,926 39,894,978 Sky Go* Live Streaming 87,647,276 - 87,647,276 - On-Demand 72,535,345 - 72,535,345 -

UKTV Play On-demand 1,234,787 - - 1,234,787

* The viewing time given for Sky Go includes viewing to other broadcasters. See the Sky Go column on page 6 for the detailed breakdown.

Only viewing time for audited platforms is included. See page 21. BARB’s TV Player Report – Page 5 Aggregate viewing by broadcaster group Week ending 1st May 2016

LEGEND: Total viewing time (minutes) A = Android app, I = iOS app, All viewing Own apps Sky Go (I) BBC iPlayer (A, I, W) W = Website player Total On-demand Live streaming On-demand Live streaming On-demand Live streaming On-demand Live streaming TOTAL 976,902,576 727,348,836 249,553,740 699,435,994 213,536,410 27,914,400 36,021,019 - 192,711 BBC 562,695,871 445,134,002 117,561,869 444,530,361 A, I, W 117,561,869 A, I, W 603,641 - ITV 143,732,760 105,536,749 38,196,011 99,766,124 A, I, W 30,769,926 A, I, W 5,770,625 7,426,085 - - Channel 4 128,039,629 109,779,080 18,260,549 109,282,218 A, I, W 13,381,958 I, W 496,861 4,878,591 - - Sky 96,252,450 44,622,503 51,629,946 44,622,503 I 51,629,946 I - - Viacom 12,862,296 8,746,749 4,115,547 - - - - 8,746,749 4,115,547 - - Discovery 6,278,475 871,723 5,406,752 - - - - 871,723 5,406,752 - - UKTV 6,115,571 2,215,634 3,899,937 1,234,787 W - - 980,847 3,899,937 - - Disney 5,958,485 5,429,887 528,598 - - - - 5,429,887 528,598 - - Fox 4,147,617 1,027,913 3,119,704 - - - - 1,027,913 3,119,704 - - Channel 5 3,767,359 1,577,651 2,189,709 - - - - 1,577,651 2,189,709 - - AETN 3,117,704 892,675 2,225,029 - - - - 892,675 2,225,029 - - NBC Universal 2,214,662 374,361 1,840,301 - - - - 374,361 1,840,301 - - Turner 1,496,702 1,109,626 387,076 - - - - 1,109,626 387,076 - - S4C 192,711 - 192,711 ------192,711 Not Attributable 30,284 30,284 - - - - - 30,284 - - -

Note: All totals are rounded to the nearest whole minute.

Only viewing time for audited platforms is included. See page 21. BARB’s TV Player Report – Page 6 Live streaming channels Week ending 1st May 2016

Total viewing time (minutes)

Total Own apps BBC iPlayer Sky Go BBC1 65,486,295 - 65,486,295 BBC2 29,727,857 - 29,727,857 Sky Sports 1 27,075,929 - - 27,075,929 ITV 22,645,331 18,278,422 - 4,366,909 BBC News 14,468,751 - 14,468,751 Channel 4 8,249,168 5,890,716 - 2,358,451 ITV2 5,801,738 4,382,422 - 1,419,316 E4 5,146,030 3,975,425 - 1,170,604 Sky Sports News HQ 4,531,806 - - 4,531,806 Sky Sports F1 4,361,830 - - 4,361,830 Sky Sports 2 3,807,818 - - 3,807,818 ITV4 3,513,569 2,956,725 - 556,844 ITVBe 3,394,129 2,908,118 - 486,011 CBeebies 3,225,833 - 3,225,833 Eurosport 3,143,750 - - 3,143,750 Film4 2,662,010 1,897,519 - 764,491 BBC4 2,610,397 - 2,610,397 ITV3 2,434,015 2,085,433 - 348,582 MTV 2,030,756 - - 2,030,756 Fox 1,959,497 - - 1,959,497 Sky News 1,715,531 - - 1,715,531 Comedy Central 1,620,297 - - 1,620,297 More4 1,424,711 839,667 - 585,044 Channel 5 1,325,073 - - 1,325,073 Sky Sports 3 1,268,482 - - 1,268,482 Sky Atlantic 1,257,398 - - 1,257,398 CBBC 1,242,201 - 1,242,201 Sky 1 1,239,834 - - 1,239,834 Sky Sports 5 1,186,525 - - 1,186,525 Sky Sports 4 1,175,751 - - 1,175,751 G.O.L.D. 1,170,863 - - 1,170,863 Crime + Investigation 1,128,652 - - 1,128,652 Sky Living 1,060,026 - - 1,060,026 Dave 1,007,245 - - 1,007,245 4seven 778,630 778,630 - Universal 763,425 - - 763,425 E! 737,186 - - 737,186 Discovery Turbo 709,408 - - 709,408 TLC 666,995 - - 666,995 Lifetime 650,288 - - 650,288 Star Plus 630,046 - - 630,046 BBC Parliament 571,626 - 571,626 Discovery 558,505 - - 558,505 W 501,853 - - 501,853 Only viewing time for audited platforms is included. See page 21. BARB’s TV Player Report – Page 7 Live streaming channels Week ending 1st May 2016

Total viewing time (minutes)

Total Own apps BBC iPlayer Sky Go History 446,089 - - 446,089 5 Star 444,271 - - 444,271 Alibi 439,931 - - 439,931 5 USA 420,364 - - 420,364 Sky Movies Action & Adventure 414,224 - - 414,224 Sky Movies Greats 394,193 - - 394,193 Good Food 393,777 - - 393,777 National Geographic 347,103 - - 347,103 Syfy 339,690 - - 339,690 Sky Movies Comedy 325,686 - - 325,686 Sky Movies Showcase 286,753 - - 286,753 Disney Channel 275,079 - - 275,079 Nick Jr 269,372 - - 269,372 Disney Junior 253,519 - - 253,519 Home 239,359 - - 239,359 Sky Movies SciFi-Horror 227,084 - - 227,084 Sky Movies Crime & Thriller 221,877 - - 221,877 Sky Movies Drama & Romance 217,855 - - 217,855 Animal Planet 216,858 - - 216,858 ITV Encore 216,669 - - 216,669 Sky Movies Family 199,193 - - 199,193 Sky Movies Premiere 198,056 - - 198,056 Sky Movies Disney 196,485 - - 196,485 Nickelodeon 195,122 - - 195,122 S4C 192,711 - 192,711 - CITV 190,069 158,316 - 31,754 National Geographic Wild 183,058 - - 183,058 Cartoon Network 169,738 - - 169,738 Sky Movies Select 157,305 - - 157,305 Eden 146,908 - - 146,908 Boomerang 136,930 - - 136,930 Quest 111,236 - - 111,236 Sky Arts 110,309 - - 110,309 Cartoonito 80,408 - - 80,408

This is a continuation of the report on page 7.

Only viewing time for audited platforms is included. See page 21. BARB’s TV Player Report – Page 8 Top 50 on-demand programmes Week ending 1st May 2016

Avg Avg Programme TV Player Programme Programme TV Player Programme Streams Streams 1 Eastenders 26/04/2016 BBC A, I, W 335,903 31 Preview: Top Gear Trailer BBC A, I, W 88,714 2 Eastenders 25/04/2016 BBC A, I, W 321,219 32 Coronation Street (Series 57) 2016 Episode 8889 ITV A, I, W 85,246 3 Eastenders 27/04/2016 BBC A, I, W 304,906 33 Life And Death Row Series Love Triangle Episode 6 BBC A, I, W 85,133 4 Eastenders 28/04/2016 BBC A, I, W 297,578 34 Peaky Blinders: The Story So Far BBC A, I, W 83,824 5 Louis Theroux: Drinking To Oblivion BBC A, I, W 290,619 35 The Graham Norton Show Series 19 Episode 6 BBC A, I, W 80,805 6 Eastenders 29/04/2015 BBC A, I, W 272,708 The Real Housewives Of Cheshire (Series 3) Episode 36 ITV A, I, W 80,309 7 Made In Chelsea S11E3 ALL 4 A, I, W 226,514 0004 8 Life And Death Row Series Love Triangle Episode 1 BBC A, I, W 199,482 37 Line Of Duty Series 3 Episode 5 BBC A, I, W 77,260 9 Line Of Duty Series 3 Episode 6 BBC A, I, W 172,456 38 Game Of Thrones S6E1 (Sky) Sky 76,944 10 The A Word: Episode 6 BBC A, I, W 167,581 39 Coronation Street (Series 57) 2016 Episode 8893 ITV A, I, W 76,330 11 Undercover: Episode 4 BBC A, I, W 162,416 40 Life And Death Row Series Love Triangle Episode 7 BBC A, I, W 76,217 12 Have I Got News For You Series 51 Episode 4 BBC A, I, W 161,759 41 Life And Death Row Series Love Triangle Episode 8 BBC A, I, W 76,017 13 Peter Kay's Comedy Shuffle: Episode 2 BBC A, I, W 144,131 42 Coronation Street (Series 57) 2016 Episode 8892 ITV A, I, W 74,483 14 Life And Death Row Series Love Triangle Episode 2 BBC A, I, W 134,750 43 Eastenders 22/04/2016 BBC A, I, W 74,081 15 Masterchef Series 12 Episode 18 BBC A, I, W 131,765 44 Lost & Found Music Studios: Dancing In The Rain BBC A, I, W 72,839 16 Marcella S1 Episode 0004 ITV A, I, W 118,827 45 4 O'Clock Club Series 5 Cardigan BBC A, I, W 71,624 17 Masterchef Series 12 Episode 19 BBC A, I, W 111,798 46 Preview: Peaky Blinders Trailer (Short) BBC A, I, W 71,050 18 Masterchef Series 12 Episode 20 BBC A, I, W 108,451 47 This World: Inside The Billionaire's Wardrobe BBC A, I, W 70,091 19 The Island With Bear Grylls S3E5 ALL 4 A, I, W 108,326 48 Scott & Bailey (Series 5) Episode 0003 ITV A, I, W 69,595 20 Life And Death Row Series Love Triangle Episode 3 BBC A, I, W 107,817 49 Let This Be Our Secret Episode 0001 ITV A, I, W 68,419 21 I Want My Wife Back: Episode 2 BBC A, I, W 107,447 50 Have I Got News For You Series 51 Episode 3 BBC A, I, W 67,975 22 Masterchef Series 12 Episode 21 BBC A, I, W 105,921 23 Life And Death Row Series Love Triangle Episode 4 BBC A, I, W 101,974 24 In The Club: The Story So Far BBC A, I, W 97,414 25 Coronation Street (Series 57) 2016 Episode 8890 ITV A, I, W 95,909 26 Casualty Series 30 Tangled Webs We Weave BBC A, I, W 93,599 27 Bake Off Creme De La Creme: Episode 5 BBC A, I, W 92,595 28 Britain's Got Talent (2016) S10 Episode 0004 ITV A, I, W 91,759 29 Coronation Street (Series 57) 2016 Episode 8891 ITV A, I, W 91,503 30 Life And Death Row Series Love Triangle Episode 5 BBC A, I, W 89,828

Avg Avg Programme TV Player Programme Programme TV Player Programme Streams Streams 1 Eastenders 22/04/2016 BBC A, I, W 363,924 Drugs Map Of Britain: Wolverhampton: Getting Off 31 BBC A, I, W 234,316 2 Eastenders 21/04/2016 BBC A, I, W 345,866 Mamba 3 Eastenders 19/04/2016 BBC A, I, W 336,812 32 Have I Got News For You Series 51 Episode 3 BBC A, I, W 231,229 4 Eastenders 26/04/2016 BBC A, I, W 335,903 33 Undercover: Episode 2 BBC A, I, W 230,496 5 Eastenders 12/04/2016 BBC A, I, W 335,278 34 The A Word: Episode 3 BBC A, I, W 227,864 6 Eastenders 15/04/2016 BBC A, I, W 330,712 35 Made In Chelsea S11E3 ALL 4 A, I, W 226,578 7 Eastenders 14/04/2016 BBC A, I, W 330,572 36 Britain's Got Talent (2016) S10 Episode 0001 ITV A, I, W 219,028 8 Eastenders 11/04/2016 BBC A, I, W 323,213 37 Peter Kay's Comedy Shuffle: Episode 1 BBC A, I, W 218,294 9 Eastenders 07/04/2016 BBC A, I, W 322,784 38 Marcella S1 Episode 0001 ITV A, I, W 211,320 10 Eastenders 05/04/2016 BBC A, I, W 321,995 39 The A Word: Episode 4 BBC A, I, W 210,510 11 Eastenders 18/04/2016 BBC A, I, W 321,286 40 The A Word: Episode 5 BBC A, I, W 205,902 12 Eastenders 25/04/2016 BBC A, I, W 321,219 41 Undercover: Episode 3 BBC A, I, W 199,664 13 Eastenders 08/04/2016 BBC A, I, W 315,148 42 Life And Death Row Series Love Triangle Episode 1 BBC A, I, W 199,482 14 Louis Theroux: Drinking To Oblivion BBC A, I, W 312,857 43 Marcella Episode 0002 ITV A, I, W 189,158 15 Eastenders 27/04/2016 BBC A, I, W 304,906 44 Britain's Got Talent (2016) Episode 0002 ITV A, I, W 176,243 16 Eastenders 04/04/2016 BBC A, I, W 304,259 45 Undercover: Episode 4 BBC A, I, W 175,355 17 Eastenders 28/04/2016 BBC A, I, W 297,578 The People V Oj Simpson: American Crime Story: A Jury 46 BBC A, I, W 175,305 18 Undercover: Episode 1 BBC A, I, W 292,392 In Jail 19 Made In Chelsea S11E1 ALL 4 A, I, W 278,226 47 Line Of Duty Series 3 Episode 6 BBC A, I, W 172,456 20 Eastenders 29/04/2015 BBC A, I, W 272,708 48 The A Word: Episode 6 BBC A, I, W 167,581 The People V Oj Simpson: American Crime Story: Manna 21 The Only Way Is Essex (Series 18) Episode 0002 ITV A, I, W 270,091 49 BBC A, I, W 164,240 From Heaven 22 Have I Got News For You Series 51 Episode 1 BBC A, I, W 265,173 Five Star Babies: Inside The Portland Hospital: Episode 23 The Only Way Is Essex (Series 17) Episode 0012 ITV A, I, W 262,542 50 BBC A, I, W 162,964 1 24 Made In Chelsea S11E2 ALL 4 A, I, W 262,458 25 The Only Way Is Essex (Series 18) Episode 0001 ITV A, I, W 259,244 26 Line Of Duty Series 3 Episode 3 BBC A, I, W 252,773 27 The Only Way Is Essex (Series 17) Episode 0011 ITV A, I, W 251,668 28 Line Of Duty Series 3 Episode 5 BBC A, I, W 248,173 29 Have I Got News For You Series 51 Episode 2 BBC A, I, W 237,269 30 Line Of Duty Series 3 Episode 4 BBC A, I, W 236,851

Only viewing time for audited platforms is included. See page 21. A = Android app, I = iOS app, W = Website player Excludes live streaming and viewing of broadcaster’s content through third-party apps such as Sky Go. BARB’s TV Player Report Page 10 Top 10 on-demand programmes by TV player Week ending 1st May 2016 All 4 Platforms included: Android app, iOS app, Website player Average Average Rank Last week Programme Last 4 weeks Programme Streams Streams 1 Made In Chelsea S11E3 226,514 Made In Chelsea S11E1 278,226 2 The Island With Bear Grylls S3E5 108,326 Made In Chelsea S11E2 262,458 3 Flowers S1E1 65,048 Made In Chelsea S11E3 226,578 4 Hollyoaks S25E82 51,965 First Dates S4E25 143,009 5 Hollyoaks S25E83 49,238 First Dates S4E26 135,379 6 Gogglebox S7E11 47,080 The Island With Bear Grylls S3E2 133,699 7 Hollyoaks S25E84 46,434 The Island With Bear Grylls S3E4 128,951 8 The Big Bang Theory S9E17 43,897 First Dates S4E27 128,236 9 Hollyoaks S25E85 43,127 The Island With Bear Grylls S3E3 125,609 10 Made In Chelsea S11E2 40,115 The Island With Bear Grylls S3E5 108,326

BBC iPlayer (includes iPlayer Kids) Platforms included: Android app, iOS app, Website player Average Average Rank Last week Programme Last 4 weeks Programme Streams Streams 1 Eastenders 26/04/2016 335,903 Eastenders 22/04/2016 363,924 2 Eastenders 25/04/2016 321,219 Eastenders 21/04/2016 345,866 3 Eastenders 27/04/2016 304,906 Eastenders 19/04/2016 336,812 4 Eastenders 28/04/2016 297,578 Eastenders 26/04/2016 335,903 5 Louis Theroux: Drinking To Oblivion 290,619 Eastenders 12/04/2016 335,278 6 Eastenders 29/04/2015 272,708 Eastenders 15/04/2016 330,712 Life And Death Row Series Love Triangle 7 199,482 Eastenders 14/04/2016 330,572 Episode 1 8 Line Of Duty Series 3 Episode 6 172,456 Eastenders 11/04/2016 323,213 9 The A Word: Episode 6 167,581 Eastenders 07/04/2016 322,784 10 Undercover: Episode 4 162,416 Eastenders 05/04/2016 321,995

Only viewing time for audited platforms is included. See page 21. BARB’s TV Player Report Excludes live streaming and viewing of broadcaster’s content through third-party apps such as Sky Go. Page 11 Top 10 on-demand programmes by TV player Week ending 1st May 2016 ITV Hub (includes UTV Player) Platforms included: ITV Hub - Android app, iOS app, Website player UTV Player - Website player Average Average Rank Last week Programme Last 4 weeks Programme Streams Streams The Only Way Is Essex (Series 18) Episode 1 Marcella S1 Episode 0004 118,827 270,091 0002 Coronation Street (Series 57) 2016 Episode The Only Way Is Essex (Series 17) Episode 2 95,909 262,542 8890 0012 The Only Way Is Essex (Series 18) Episode 3 Britain's Got Talent (2016) S10 Episode 0004 91,759 259,244 0001 Coronation Street (Series 57) 2016 Episode The Only Way Is Essex (Series 17) Episode 4 91,503 251,668 8891 0011 Coronation Street (Series 57) 2016 Episode 5 85,246 Britain's Got Talent (2016) S10 Episode 0001 219,028 8889 The Real Housewives Of Cheshire (Series 3) 6 80,309 Marcella S1 Episode 0001 211,320 Episode 0004 Coronation Street (Series 57) 2016 Episode 7 76,330 Marcella Episode 0002 189,158 8893 Coronation Street (Series 57) 2016 Episode 8 74,483 Britain's Got Talent (2016) Episode 0002 176,243 8892 9 Scott & Bailey (Series 5) Episode 0003 69,595 Marcella Episode 0003 156,631 10 Let This Be Our Secret Episode 0001 68,419 Britain's Got Talent (2016) S10 Episode 0003 151,323

Sky Go Platforms included: iOS app Average Average Rank Last week Programme Last 4 weeks Programme Streams Streams 1 Game Of Thrones S6E1 (Sky) 76,944 Game Of Thrones S6E1 (Sky) 76,947 2 Geordie Shore S12E7 (Viacom) 38,264 Geordie Shore S12E4 (Viacom) 47,521 3 Film:Ted 2 2015 (Sky) 11,871 Geordie Shore S12E5 (Viacom) 44,909 4 Peppa Pig S2E101 (Viacom) 11,478 Geordie Shore S12E6 (Viacom) 44,093 5 The Lion Guard S1E3 (Disney) 7,033 Geordie Shore S12E7 (Viacom) 38,264 6 Thronecast S6E1 (Sky) 6,615 The Lion Guard S1E5 (Disney) 25,594 7 Blindspot S1E17 (Sky) 6,572 Film:Pixels 2015 (Sky) 24,017 8 Peppa Pig S2E66 (Viacom) 6,466 Film:Jurassic World 2015 (Sky) 22,467 9 Alvinnn!!! And The Chipmunks S1E47 (Viacom) 6,176 Peppa Pig S1E1 (Viacom) 21,518 10 Peppa Pig S2E58 (Viacom) 6,046 The Walking Dead S6E16 (Fox) 18,205

TV Avg Programme TV Avg Programme Programme Programme Player Streams Player Streams 1 Eastenders 26/04/2016 BBC 56,851 32 Masterchef Series 12 Episode 21 BBC 12,322 2 Eastenders 25/04/2016 BBC 53,968 33 Emmerdale (Series 45) 2016 Episode 7485 ITV 12,315 3 Eastenders 27/04/2016 BBC 52,406 34 Eastenders 22/04/2016 BBC 12,165 4 Eastenders 28/04/2016 BBC 50,936 35 Life And Death Row Series Love Triangle Episode 6 BBC 12,023 5 Eastenders 29/04/2015 BBC 47,658 36 Masterchef Series 12 Episode 19 BBC 11,943 6 Life And Death Row Series Love Triangle Episode 1 BBC 29,086 37 Peaky Blinders: The Story So Far BBC 11,853 7 Louis Theroux: Drinking To Oblivion BBC 27,103 38 Masterchef Series 12 Episode 20 BBC 11,499 8 Peter Kay's Comedy Shuffle: Episode 2 BBC 22,908 39 Emmerdale (Series 45) 2016 Episode 7486 ITV 11,419 9 The A Word: Episode 6 BBC 22,762 40 Emmerdale (Series 45) 2016 Episode 7487 ITV 11,130 10 Line Of Duty Series 3 Episode 6 BBC 20,539 41 Life And Death Row Series Love Triangle Episode 8 BBC 11,026 11 Undercover: Episode 4 BBC 20,520 42 Emmerdale (Series 45) 2016 Episode 7490 ITV 10,948 12 Life And Death Row Series Love Triangle Episode 2 BBC 18,679 43 Emmerdale (Series 45) 2016 Episode 7489 ITV 10,871 13 In The Club: The Story So Far BBC 16,344 44 Holby City Series 18 Out Of Sight Out Of Mind BBC 10,865 14 Coronation Street (Series 57) 2016 Episode 8890 ITV 16,302 45 Bake Off Creme De La Creme: Episode 5 BBC 10,659 15 Have I Got News For You Series 51 Episode 4 BBC 16,130 46 Let This Be Our Secret Episode 0001 ITV 10,650 16 I Want My Wife Back: Episode 2 BBC 15,973 47 Life And Death Row Series Love Triangle Episode 7 BBC 10,647 17 Casualty Series 30 Tangled Webs We Weave BBC 15,969 The Real Housewives Of Cheshire (Series 3) Episode 48 ITV 10,294 18 Coronation Street (Series 57) 2016 Episode 8891 ITV 15,429 0004 19 Marcella S1 Episode 0004 ITV 15,372 49 Emmerdale (Series 45) 2016 Episode 7488 ITV 9,850 20 Life And Death Row Series Love Triangle Episode 3 BBC 14,799 50 Scott & Bailey (Series 5) Episode 0003 ITV 9,468 21 Masterchef Series 12 Episode 18 BBC 14,270 22 Life And Death Row Series Love Triangle Episode 4 BBC 14,066 23 Britain's Got Talent (2016) S10 Episode 0004 ITV 13,677 24 Coronation Street (Series 57) 2016 Episode 8889 ITV 13,645 25 Preview: Top Gear Trailer BBC 13,491 26 Lost & Found Music Studios: Dancing In The Rain BBC 13,407 27 Coronation Street (Series 57) 2016 Episode 8893 ITV 13,254 28 4 O'Clock Club Series 5 Cardigan BBC 13,204 29 Made In Chelsea S11E3 ALL 4 12,777 30 Coronation Street (Series 57) 2016 Episode 8892 ITV 12,656 31 Life And Death Row Series Love Triangle Episode 5 BBC 12,381

Only viewing time for audited platforms is included. See page 21. Excludes live streaming and viewing of broadcaster’s content through third-party apps such as Sky Go. BARB’s TV Player Report Page 14 Top 50 on-demand programmes (iOS players) Week ending 1st May 2016

TV Avg Programme TV Avg Programme Programme Programme Player Streams Player Streams 1 Eastenders 26/04/2016 BBC 136,849 31 4 O'Clock Club Series 5 Cardigan BBC 37,465 2 Eastenders 25/04/2016 BBC 131,800 32 Masterchef Series 12 Episode 21 BBC 37,336 3 Eastenders 28/04/2016 BBC 121,757 33 Coronation Street (Series 57) 2016 Episode 8892 ITV 37,004 4 Eastenders 27/04/2016 BBC 120,977 34 Masterchef Series 12 Episode 19 BBC 36,698 5 Eastenders 29/04/2015 BBC 115,281 35 Life And Death Row Series Love Triangle Episode 5 BBC 36,473 6 Life And Death Row Series Love Triangle Episode 1 BBC 87,631 36 Masterchef Series 12 Episode 20 BBC 36,331 7 Made In Chelsea S11E3 ALL 4 87,631 37 Britain's Got Talent (2016) S10 Episode 0004 ITV 35,622 8 Louis Theroux: Drinking To Oblivion BBC 84,821 38 Life And Death Row Series Love Triangle Episode 6 BBC 34,748 9 Game Of Thrones S6E1 (Sky) Sky 76,944 39 Lost & Found Music Studios: Dancing In The Rain BBC 34,206 10 The A Word: Episode 6 BBC 70,965 40 Bake Off Creme De La Creme: Episode 5 BBC 33,104 11 Peter Kay's Comedy Shuffle: Episode 2 BBC 61,840 41 Let This Be Our Secret Episode 0001 ITV 32,926 12 Line Of Duty Series 3 Episode 6 BBC 61,621 42 Peaky Blinders: The Story So Far BBC 32,071 13 Undercover: Episode 4 BBC 58,910 43 Scott & Bailey (Series 5) Episode 0003 ITV 31,856 14 In The Club: The Story So Far BBC 56,336 44 Life And Death Row Series Love Triangle Episode 7 BBC 31,647 15 Life And Death Row Series Love Triangle Episode 2 BBC 54,854 45 Life And Death Row Series Love Triangle Episode 8 BBC 31,458 16 Marcella S1 Episode 0004 ITV 51,271 46 Emmerdale (Series 45) 2016 Episode 7485 ITV 28,599 17 Have I Got News For You Series 51 Episode 4 BBC 49,849 47 Line Of Duty Series 3 Episode 5 BBC 28,408 18 Coronation Street (Series 57) 2016 Episode 8890 ITV 46,001 48 Eastenders 22/04/2016 BBC 28,316 19 I Want My Wife Back: Episode 2 BBC 45,937 49 Holby City Series 18 Out Of Sight Out Of Mind BBC 27,929 20 Coronation Street (Series 57) 2016 Episode 8891 ITV 44,788 50 Emmerdale (Series 45) 2016 Episode 7486 ITV 27,684 21 Masterchef Series 12 Episode 18 BBC 44,324 22 Casualty Series 30 Tangled Webs We Weave BBC 44,215 23 Life And Death Row Series Love Triangle Episode 3 BBC 43,879 The Real Housewives Of Cheshire (Series 3) Episode 24 ITV 43,799 0004 25 Life And Death Row Series Love Triangle Episode 4 BBC 41,483 26 Coronation Street (Series 57) 2016 Episode 8889 ITV 39,997 27 Preview: Top Gear Trailer BBC 39,411 28 The Island With Bear Grylls S3E5 ALL 4 39,206 29 Geordie Shore S12E7 (Viacom) Sky 38,264 30 Coronation Street (Series 57) 2016 Episode 8893 ITV 37,532

Only viewing time for audited platforms is included. See page 21. Excludes live streaming and viewing of broadcaster’s content through third-party apps such as Sky Go. BARB’s TV Player Report Page 15 Top 50 on-demand programmes (Website players) Week ending 1st May 2016

TV Avg Programme TV Avg Programme Programme Programme Player Streams Player Streams 1 Louis Theroux: Drinking To Oblivion BBC 178,694 31 Life And Death Row Series Love Triangle Episode 5 BBC 40,973 2 Eastenders 26/04/2016 BBC 142,202 32 Peaky Blinders: The Story So Far BBC 39,898 3 Eastenders 25/04/2016 BBC 135,450 33 This World: Inside The Billionaire's Wardrobe BBC 39,810 4 Eastenders 27/04/2016 BBC 131,522 34 Line Of Duty Series 3 Episode 5 BBC 39,436 5 Made In Chelsea S11E3 ALL 4 126,105 35 Flowers S1E1 ALL 4 38,556 6 Eastenders 28/04/2016 BBC 124,884 36 Life And Death Row Series Love Triangle Episode 6 BBC 38,362 7 Eastenders 29/04/2015 BBC 109,768 Preview: Louis Theroux - Drinking To Oblivion Trailer 37 BBC 38,045 8 Have I Got News For You Series 51 Episode 4 BBC 95,778 (Short) 9 Line Of Duty Series 3 Episode 6 BBC 90,296 38 Preview: Top Gear Trailer BBC 35,811 10 Undercover: Episode 4 BBC 82,985 39 Life And Death Row Series Love Triangle Episode 7 BBC 33,922 11 Life And Death Row Series Love Triangle Episode 1 BBC 82,764 40 Coronation Street (Series 57) 2016 Episode 8890 ITV 33,605 12 The A Word: Episode 6 BBC 73,854 41 Eastenders 22/04/2016 BBC 33,599 13 Masterchef Series 12 Episode 18 BBC 73,171 42 Life And Death Row Series Love Triangle Episode 8 BBC 33,532 14 Preview: Peaky Blinders Trailer (Short) BBC 70,617 43 Casualty Series 30 Tangled Webs We Weave BBC 33,415 15 Masterchef Series 12 Episode 19 BBC 63,156 44 Coronation Street (Series 57) 2016 Episode 8889 ITV 31,603 16 The Island With Bear Grylls S3E5 ALL 4 62,263 45 Coronation Street (Series 57) 2016 Episode 8891 ITV 31,285 17 Life And Death Row Series Love Triangle Episode 2 BBC 61,216 46 The Durrells Episode 0004 ITV 30,498 18 Masterchef Series 12 Episode 20 BBC 60,620 47 Horizon Series 2015-2016 How To Find Love Online BBC 29,031 19 Peter Kay's Comedy Shuffle: Episode 2 BBC 59,382 48 Scott & Bailey (Series 5) Episode 0003 ITV 28,271 Preview: Stacey Dooley In Greece: Migrant Kids In 49 Frank Skinner On Demand With...: Frankie Boyle BBC 27,585 20 BBC 58,538 Crisis Trailer (Short) 50 Holby City Series 18 Out Of Sight Out Of Mind BBC 27,333 21 Masterchef Series 12 Episode 21 BBC 56,262 22 Marcella S1 Episode 0004 ITV 52,183 23 Life And Death Row Series Love Triangle Episode 3 BBC 49,138 24 Bake Off Creme De La Creme: Episode 5 BBC 48,831 25 The Graham Norton Show Series 19 Episode 6 BBC 47,951 26 Fa Cup Catch-Up Series 2015/16 Semi-Finals BBC 47,738 27 Life And Death Row Series Love Triangle Episode 4 BBC 46,423 28 I Want My Wife Back: Episode 2 BBC 45,537 29 Britain's Got Talent (2016) S10 Episode 0004 ITV 42,459 30 Have I Got News For You Series 51 Episode 3 BBC 41,421

Only viewing time for audited platforms is included. See page 21. Excludes live streaming and viewing of broadcaster’s content through third-party apps such as Sky Go. BARB’s TV Player Report Page 16 Top 50 on-demand programmes (Android players) 4 weeks ending 1st May 2016

TV Avg Programme TV Avg Programme Programme Programme Player Streams Player Streams 1 Eastenders 12/04/2016 BBC 65,002 31 The A Word: Episode 5 BBC 29,909 2 Eastenders 15/04/2016 BBC 63,437 32 Have I Got News For You Series 51 Episode 1 BBC 29,623 3 Eastenders 22/04/2016 BBC 61,968 33 Marcella S1 Episode 0001 ITV 29,308 4 Eastenders 19/04/2016 BBC 61,900 34 Louis Theroux: Drinking To Oblivion BBC 29,248 5 Eastenders 08/04/2016 BBC 61,102 35 The Only Way Is Essex (Series 17) Episode 0011 ITV 29,233 6 Eastenders 14/04/2016 BBC 60,852 36 Life And Death Row Series Love Triangle Episode 1 BBC 29,086 7 Eastenders 11/04/2016 BBC 60,278 37 Undercover: Episode 3 BBC 26,655 8 Eastenders 05/04/2016 BBC 59,913 38 Casualty Series 30 Survivors BBC 26,508 9 Eastenders 07/04/2016 BBC 59,160 39 Have I Got News For You Series 51 Episode 2 BBC 26,434 10 Eastenders 21/04/2016 BBC 58,683 40 Topsy And Tim Series 2 Birthday Party BBC 25,670 11 Eastenders 18/04/2016 BBC 58,195 41 Britain's Got Talent (2016) Episode 0002 ITV 25,582 12 Eastenders 26/04/2016 BBC 56,851 42 Marcella Episode 0002 ITV 24,981 13 Eastenders 04/04/2016 BBC 54,171 43 I Want My Wife Back: Episode 1 BBC 24,957 14 Eastenders 25/04/2016 BBC 53,968 Five Star Babies: Inside The Portland Hospital: 44 BBC 24,764 15 Eastenders 27/04/2016 BBC 52,406 Episode 1 16 Eastenders 28/04/2016 BBC 50,936 45 Casualty Series 30 Hopelessly Addicted BBC 24,263 17 Eastenders 29/04/2015 BBC 47,658 46 Have I Got News For You Series 51 Episode 3 BBC 23,639 18 Undercover: Episode 1 BBC 39,769 47 Casualty Series 30 A Clear Conscience BBC 22,962 19 Peter Kay's Comedy Shuffle: Episode 1 BBC 35,812 48 Topsy And Tim Series 2 Our Balloons BBC 22,933 20 The A Word: Episode 3 BBC 35,626 49 Peter Kay's Comedy Shuffle: Episode 2 BBC 22,908 Drugs Map Of Britain: Wolverhampton: Getting Off 50 The A Word: Episode 6 BBC 22,762 21 BBC 35,294 Mamba 22 Britain's Got Talent (2016) S10 Episode 0001 ITV 34,188 23 Line Of Duty Series 3 Episode 3 BBC 33,374 24 The A Word: Episode 4 BBC 32,768 25 Undercover: Episode 2 BBC 32,502 26 The Only Way Is Essex (Series 18) Episode 0002 ITV 31,790 27 The Only Way Is Essex (Series 17) Episode 0012 ITV 31,299 28 Line Of Duty Series 3 Episode 4 BBC 31,133 29 The Only Way Is Essex (Series 18) Episode 0001 ITV 30,764 30 Line Of Duty Series 3 Episode 5 BBC 30,416

Only viewing time for audited platforms is included. See page 21. Excludes live streaming and viewing of broadcaster’s content through third-party apps such as Sky Go. BARB’s TV Player Report Page 17 Top 50 on-demand programmes (iOS players) 4 weeks ending 1st May 2016

TV Avg Programme TV Avg Programme Programme Programme Player Streams Player Streams 1 Eastenders 22/04/2016 BBC 150,534 32 Marcella Episode 0002 ITV 83,233 2 The Only Way Is Essex (Series 18) Episode 0002 ITV 141,921 33 The A Word: Episode 5 BBC 79,431 3 The Only Way Is Essex (Series 17) Episode 0012 ITV 139,340 34 Game Of Thrones S6E1 (Sky) Sky 76,947 4 Eastenders 21/04/2016 BBC 139,294 35 The A Word: Episode 3 BBC 75,992 5 Eastenders 26/04/2016 BBC 136,849 36 Line Of Duty Series 3 Episode 3 BBC 75,279 6 The Only Way Is Essex (Series 18) Episode 0001 ITV 136,374 37 The A Word: Episode 4 BBC 72,448 7 The Only Way Is Essex (Series 17) Episode 0011 ITV 135,189 38 Line Of Duty Series 3 Episode 4 BBC 71,742 8 Eastenders 25/04/2016 BBC 131,800 39 The A Word: Episode 6 BBC 70,965 9 Eastenders 28/04/2016 BBC 121,757 40 Marcella Episode 0003 ITV 68,813 10 Eastenders 27/04/2016 BBC 120,977 41 Britain's Got Talent (2016) Episode 0002 ITV 68,446 11 Eastenders 19/04/2016 BBC 116,648 42 Undercover: Episode 2 BBC 67,782 12 Eastenders 29/04/2015 BBC 115,281 43 Have I Got News For You Series 51 Episode 3 BBC 67,545 13 Eastenders 18/04/2016 BBC 114,973 Five Star Babies: Inside The Portland Hospital: 44 BBC 66,475 14 Eastenders 14/04/2016 BBC 113,335 Episode 1 15 Made In Chelsea S11E1 ALL 4 112,755 Drugs Map Of Britain: Wolverhampton: Getting Off 45 BBC 65,551 16 Eastenders 11/04/2016 BBC 111,212 Mamba 17 Eastenders 15/04/2016 BBC 110,241 46 Have I Got News For You Series 51 Episode 1 BBC 64,571 18 Eastenders 07/04/2016 BBC 109,046 47 Undercover: Episode 4 BBC 64,158 19 Eastenders 12/04/2016 BBC 106,357 48 Undercover: Episode 3 BBC 63,661 20 Eastenders 04/04/2016 BBC 105,903 49 Scott & Bailey (Series 5) Episode 0001 ITV 63,312 21 Eastenders 05/04/2016 BBC 104,302 50 Peter Kay's Comedy Shuffle: Episode 2 BBC 61,840 22 Made In Chelsea S11E2 ALL 4 102,001 23 Eastenders 08/04/2016 BBC 101,048 24 Louis Theroux: Drinking To Oblivion BBC 92,875 25 Undercover: Episode 1 BBC 92,780 26 Marcella S1 Episode 0001 ITV 91,597 27 Britain's Got Talent (2016) S10 Episode 0001 ITV 90,005 28 Line Of Duty Series 3 Episode 5 BBC 89,335 29 Made In Chelsea S11E3 ALL 4 87,695 30 Life And Death Row Series Love Triangle Episode 1 BBC 87,631 31 Peter Kay's Comedy Shuffle: Episode 1 BBC 85,518

Only viewing time for audited platforms is included. See page 21. Excludes live streaming and viewing of broadcaster’s content through third-party apps such as Sky Go. BARB’s TV Player Report Page 18 Top 50 on-demand programmes (Website players) 4 weeks ending 1st May 2016

TV Avg Programme TV Avg Programme Programme Programme Player Streams Player Streams 1 Louis Theroux: Drinking To Oblivion BBC 190,733 The People V Oj Simpson: American Crime Story: A Jury 31 BBC 111,706 2 Have I Got News For You Series 51 Episode 1 BBC 170,977 In Jail 3 Eastenders 12/04/2016 BBC 163,918 32 Eastenders 29/04/2015 BBC 109,768 4 Undercover: Episode 1 BBC 159,843 33 Undercover: Episode 3 BBC 109,347 5 Eastenders 19/04/2016 BBC 158,264 Panorama: Tax Havens Of The Rich And Powerful 34 BBC 106,638 6 Eastenders 05/04/2016 BBC 157,780 Exposed 7 Eastenders 15/04/2016 BBC 157,033 35 The A Word: Episode 4 BBC 105,293 The People V Oj Simpson: American Crime Story: Manna 8 Eastenders 14/04/2016 BBC 156,383 36 BBC 104,222 9 Have I Got News For You Series 51 Episode 2 BBC 154,792 From Heaven 37 The Graham Norton Show Series 19 Episode 3 BBC 100,052 10 Eastenders 07/04/2016 BBC 154,577 11 Eastenders 08/04/2016 BBC 152,998 38 Peter Kay's Comedy Shuffle: Episode 1 BBC 96,963 39 The A Word: Episode 5 BBC 96,561 12 Eastenders 11/04/2016 BBC 151,723 13 Eastenders 22/04/2016 BBC 151,421 40 The Only Way Is Essex (Series 18) Episode 0002 ITV 96,379 41 Have I Got News For You Series 51 Episode 4 BBC 95,778 14 Made In Chelsea S11E1 ALL 4 149,004 15 Eastenders 18/04/2016 BBC 148,117 42 Britain's Got Talent (2016) S10 Episode 0001 ITV 94,834 The People V Oj Simpson: American Crime Story: The 16 Eastenders 21/04/2016 BBC 147,889 43 BBC 94,314 Verdict 17 Made In Chelsea S11E2 ALL 4 145,695 44 The Only Way Is Essex (Series 18) Episode 0001 ITV 92,105 18 Eastenders 04/04/2016 BBC 144,184 45 The Only Way Is Essex (Series 17) Episode 0012 ITV 91,902 19 Line Of Duty Series 3 Episode 3 BBC 144,119 46 Marcella S1 Episode 0001 ITV 90,413 20 Eastenders 26/04/2016 BBC 142,202 47 Line Of Duty Series 3 Episode 6 BBC 90,296 21 Have I Got News For You Series 51 Episode 3 BBC 140,044 48 Undercover: Episode 4 BBC 88,924 22 Eastenders 25/04/2016 BBC 135,450 49 Masterchef Series 12 Episode 9 BBC 87,816 23 Line Of Duty Series 3 Episode 4 BBC 133,975 50 The Only Way Is Essex (Series 17) Episode 0011 ITV 87,245 Drugs Map Of Britain: Wolverhampton: Getting Off 24 BBC 133,470 Mamba 25 Eastenders 27/04/2016 BBC 131,522 26 Undercover: Episode 2 BBC 130,211 27 Line Of Duty Series 3 Episode 5 BBC 128,421 28 Made In Chelsea S11E3 ALL 4 126,105 29 Eastenders 28/04/2016 BBC 124,884 30 The A Word: Episode 3 BBC 116,245

Terminology

BARB’s customers are used to working with data that represents the viewing habits of people. The TV Player Report focuses instead on devices. The core metric for determining the popularity of a programme is Average Programme Streams, which represents the average number of devices that played the programme across its duration. It is analogous to the average audience measure that our customers often use to report programme audiences. Each of these metrics conveys the popularity of a programme, although Average Programme Streams is a measure of device usage rather than a measure of how many people are viewing. We also use the following terminology in the TV Player Report. - Total Viewing Time The total number of minutes that devices have received content (this enables a headline comparison of the volume of delivery through each TV player). - Android Viewing to content that is made available through TV player apps that can be downloaded on tablets and smartphones running the Android operating system. - Apple iOS Viewing to content that is made available through TV player apps that can be downloaded on Apple tablets, smartphones and other handheld devices. - Website player Viewing to content that is made available by broadcasters through their own website (accessible through browsers on multiple devices and operating systems).

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BARB’s TV Player Report Page 20 Reference section

Generating online viewing data

UK television broadcasters are implementing software measurement code within their TV player apps. This software code has been developed by Kantar Media and generates analytics tags each time a device requests content from a TV player. This allows BARB to record the total number of times content is watched and how long each viewing session is. The TV Player Report only includes data for platforms that have successfully completed a number of steps that are necessary for them to be live and reporting. The table below shows current implementation status by TV player. An explanatory note details whether the reported data include on-demand and/or live streaming for TV players that are live.

Android app Apple iOS app Website player Games console app

All 4 On-demand only OD & Live OD & Live BBC iPlayer OD & Live OD & Live OD & Live ITV Player OD & Live OD & Live OD & Live My5 S4C Clic

Sky Go OD & Live OD & Live

STV Player

UKTV Play On-demand only

UTV Player On-demand only

Measurement live & reporting

Measurement being audited/tested

Software code not yet implemented by broadcaster

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BARB’s TV Player Report Page 21 Reference section

Capturing on-demand viewing and live streaming

The delivery of on-demand content and live streaming are often separate technical processes within a TV player. Each of these requires distinct coding and auditing, which is why some TV players report both types of content, while others are currently only reporting one. The intention is to report both forms of content across all TV players in due course. TV players serve on-demand content in such a way that content IDs can be applied to individual programmes. This allows precise reporting of Average Programme Streams. The process of identifying viewing to live channel streams is different. - The software measurement code deployed by BARB can establish when a TV player is being used to watch a live channel stream. It also identifies which channel is being watched live. - To establish which programmes were streamed live requires a process that matches the timestamp of the viewing session with the programme logs for the channel that was tuned to. This is equivalent to a process that BARB has used for many years to attribute our panel members’ viewing to the right programme. BARB is developing the solution to report Average Programme Streams for content that is watched live. We will report the level of live streaming to individual programmes once this is in place. Live streaming is included on page 5 within the viewing time for the TV player that is used by the viewer.

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BARB’s TV Player Report Page 22 Reference section

What is this report telling me? The TV Player Report is the first joint-industry, audited measure of viewing to online TV in the UK. It reports on the consumption of online TV content in TV players controlled by the broadcasters. Data from all users of these players, not just a panel, go into the report. We are also reporting on gross live consumption via online. Which of these numbers are already covered by the BARB panel? Currently BARB only reports online TV viewing when PCs, tablets or smartphones are being cast or projected onto a panel member's TV screen. As such some of the viewing reported in the TV Player Report is currently included in the viewing estimates provided from the BARB panel. Are the data generated only from BARB panel homes? The viewing levels are generated from across the whole population, not just from a nationally representative panel of homes. This census-level approach provides great certainty in overall viewing levels. The viewing data in this report do not represent the number of people that are watching. Instead, the figures are based on device usage. What is "Average Programme Streams"? Average programme streams is an industry-agreed metric that indicates the popularity of an online TV programme. It's the total viewing time of a programme on a TV Player by all devices in the reported period, divided by the full length of the programme. It is analogous to the average audience measure that our customers often use to report programme audiences. Each of these metrics conveys the popularity of a programme, although average programme streams is a measure of device usage rather than a measure of how many people are viewing. The average programme streams metric has been ratified by JICWEBS, the industry body responsible for the development of standards in measuring online media performance. Why is the report being published in beta format? There are three areas of continuing development that will turn the TV Player Report into an increasingly comprehensive picture of online TV viewing. BARB, with the research agency Kantar, is working with broadcasters to implement the analytics tag into more and more TV player platforms. This has to be done platform by platform. The report will include each platform as soon as its tagging implementation has been independently audited.

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BARB’s TV Player Report Page 23 Reference section

The second area of ongoing development is identifying which programmes are being watched live. The analytics tag can determine when someone has chosen to use a TV player to watch a channel live, although it can't access content IDs that identify which particular programme was on at the time. A process is being developed that matches the timestamp of the viewing session to the programme logs for the channel being viewed. Another important development is the attribution of on-demand viewing back to the originating broadcaster, when this viewing takes place through a TV player that aggregates content from different broadcasters (e.g. Sky Go). We can already identify the channels streamed live through Sky Go and are working on a solution that will allocate the time spent viewing on-demand content back to the originating broadcaster. Why are some broadcasters' platforms missing from the report? Each broadcaster has to schedule the development work in alongside other software development priorities. Many broadcasters have started implementing the software code which means that the report will provide an increasingly comprehensive picture of online TV viewing as time goes on. A number of implementations are currently being audited, which is the final stage of preparation prior to reporting. BARB will publish data from TV players that have passed an independent audit by ABC (Audit Bureau of Circulations). This gives us added reassurance that the analytics are performing as expected and the numbers make sense. Does the report cover live streaming and on-demand viewing? Yes, it is designed to report online minutes for both types of viewing, although the following needs to be considered when reading the report. Firstly, the specific content watched is already identified for on-demand viewing through a system of content IDs. We will be able to report which programmes were viewed live by integrating BARB's comprehensive, as-run programme data logs. Consequently, we will report average programme streams for both live and on-demand viewing in due course. Secondly, some TV players are still developing the ability to deliver data on live streaming. The delivery of on-demand content and live streaming are often separate technical processes within a TV player. Each of these requires distinct coding, implementation and auditing. Are you reporting on consumption of advertising? We are developing this and will report it in due course. Serving and identifying ads on the internet is more complex than programme content, with multiple suppliers and technologies involved.

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BARB’s TV Player Report Page 24 Reference section

Is viewing to downloads included? Yes, offline viewing of downloaded content can be captured for broadcasters that have enabled this feature in their TV players. When this feature is enabled, the data for offline viewing of downloaded content are retrieved the next time a device goes online. What period does the report cover? The report is published on a Wednesday and covers the calendar week that ended ten days previously. It also includes rolling cumulative information for the last four weeks. It is published on the home page of the BARB website (www.barb.co.uk). What are Android, Apple iOS and Website players? These are internet platforms on which broadcasters have developed TV players. The Android figures reflect usage of TV Player apps developed for this operating system that is used on a range of tablets and smartphones, while the Apple iOS data cover viewing that takes place on TV player apps developed for use on iPhones, iPads and iPod Touches. Website players are found on broadcaster websites which can be accessed through a variety of browsers on multiple devices and operating systems. What proportion of all online viewing does the report account for? There is no accepted currency that covers all forms of online TV and video. That said, broadcasters' own data suggest that as much as 80% of online TV viewing is covered by Android apps, Apple iOS apps and Website players. Will the report encompass other operating platforms? Yes, we intend to add other online distribution platforms in due course. Does the TV Player Report include viewing through internet-only content platforms? The methodology is designed to be inclusive for content distributed through online TV players. BARB has no intention to restrict inclusion in the report to its current channel subscribers. How does the implementation process work? Kantar provides the software code for the analytics tags to broadcasters in an SDK (Software Development Kit). The broadcaster's app development teams implement this code within each of their TV player apps. Having done this, the broadcaster works with Kantar on a series of acceptance tests to ensure that data are being generated in line with BARB's expectations.

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BARB’s TV Player Report Page 25 Reference section

How does the auditing process work? Once the broadcaster and Kantar are satisfied that the software code (SDK) has been implemented properly, the player is ready for audit. During the designated audit period, ABC watches random on-demand and live content on appropriate devices and checks that what's reported by the broadcaster aligns with what it expects. It also seeks reassurance that there is no robotic traffic going into the reports, and that the overall numbers claimed for the period can be substantiated by the data supplied. All of this aims to prove that the figures reported make sense and reflect genuine human activity. Once ABC is satisfied with all its tests, the audit is passed and the player goes live for reporting. Once a player is live, random audits are scheduled during the year to ensure that we can still have confidence in the system. A new audit will be commissioned if a broadcaster makes a major update to a player, such that it's effectively a new piece of technology.

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BARB’s TV Player Report Page 26