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The TV Player Report a Beta Report Into Online TV Viewing

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The TV Player Report a Beta Report Into Online TV Viewing The TV Player Report A beta report into online TV viewing Week ending 1st May 2016 Table of contents Page 3 Introduction 4 Frequently asked questions 5 Aggregate viewing by TV player (on-demand and live streaming) 6 Aggregate viewing by broadcaster group 7 Live streaming channels 9 Top 50 on-demand programmes – last week 10 Top 50 on-demand programmes – last 4 weeks 11 Top 10 on-demand programmes by TV player 14 Top 50 on-demand programmes by operating system – last week 17 Top 50 on-demand programmes by operating system – last 4 weeks 20 Reference section Introduction In an era of constant change, BARB continues to develop its services in response to fragmenting behaviour patterns. Since our launch in 1981, there has been proliferation of platforms, channels and catch-up services. In recent years, more people have started to watch television and video content distributed through the internet. Project Dovetail is at the heart of our development strategy. Its premise is that BARB’s services need to harness the strengths of two complementary data sources. - BARB’s panel of 5,100 homes provides representative viewing information that delivers programme reach, demographic viewing profiles and measurement of viewers per screen. - Device-based data from web servers provides granular evidence of how online TV is being watched. The TV Player Report is the first stage of Project Dovetail. It is a beta report that is based on the first outputs from BARB working with UK television broadcasters to generate data about all content delivered through the internet. This on-going development delivers a census-level dataset that details how different devices are being used to view online TV. Stage 2 of Project Dovetail will integrate this dataset with the outputs that our customers are used to receiving from BARB. We are in the final stages of tendering the contract for this stage. More news will follow on how we will deliver this. Click here to watch a short video that brings Project Dovetail to life. Alternatively, contact [email protected] with any questions. BARB’s TV Player Report – Page 3 Frequently asked questions Click on any of the questions below to get an explanation. What is this report telling me? What does the terminology mean? Which of these numbers are already covered by the BARB panel? How is online viewing data generated? Are the data generated only from BARB panel homes? What is "Average Programme Streams"? Why is the report being published in beta format? Why are some broadcasters' platforms missing from the report? Does the report cover live streaming and on-demand viewing? What is the difference between measuring live streaming and on-demand viewing? Are you reporting on consumption of advertising? Is viewing to downloads included? What period does the report cover? What are Android, Apple iOS and Website players? What proportion of all online viewing does the report account for? Will the report encompass other operating platforms? Does the TV Player Report include viewing through internet-only content platforms? How does the implementation process work? How does the auditing process work? BARB’s TV Player Report – Page 4 Aggregate viewing by TV player (on-demand and live streaming) Week ending 1st May 2016 LEGEND: Total viewing time (minutes) A = Android app, I = iOS app, W = Website player All platforms Android app Apple iOS app Website player TOTAL 976,902,576 101,698,133 465,864,732 409,339,710 All TV players Live streaming 249,553,740 11,816,886 138,281,306 99,455,548 On-demand 727,348,836 89,881,247 327,583,426 309,884,163 All 4 Live streaming 13,381,958 - 5,315,031 8,066,927 On-demand 109,282,218 10,292,751 44,134,562 54,854,905 BBC iPlayer Live streaming 117,754,580 7,078,514 30,437,200 80,238,866 (incl iPlayer Kids) On-demand 444,530,361 62,590,275 168,040,593 213,899,493 ITV Hub Live streaming 30,769,926 4,738,372 14,881,799 11,149,755 (incl UTV Player) On-demand 99,766,124 16,998,220 42,872,926 39,894,978 Sky Go* Live Streaming 87,647,276 - 87,647,276 - On-Demand 72,535,345 - 72,535,345 - UKTV Play On-demand 1,234,787 - - 1,234,787 * The viewing time given for Sky Go includes viewing to other broadcasters. See the Sky Go column on page 6 for the detailed breakdown. Only viewing time for audited platforms is included. See page 21. BARB’s TV Player Report – Page 5 Aggregate viewing by broadcaster group Week ending 1st May 2016 LEGEND: Total viewing time (minutes) A = Android app, I = iOS app, All viewing Own apps Sky Go (I) BBC iPlayer (A, I, W) W = Website player Total On-demand Live streaming On-demand Live streaming On-demand Live streaming On-demand Live streaming TOTAL 976,902,576 727,348,836 249,553,740 699,435,994 213,536,410 27,914,400 36,021,019 - 192,711 BBC 562,695,871 445,134,002 117,561,869 444,530,361 A, I, W 117,561,869 A, I, W 603,641 - ITV 143,732,760 105,536,749 38,196,011 99,766,124 A, I, W 30,769,926 A, I, W 5,770,625 7,426,085 - - Channel 4 128,039,629 109,779,080 18,260,549 109,282,218 A, I, W 13,381,958 I, W 496,861 4,878,591 - - Sky 96,252,450 44,622,503 51,629,946 44,622,503 I 51,629,946 I - - Viacom 12,862,296 8,746,749 4,115,547 - - - - 8,746,749 4,115,547 - - Discovery 6,278,475 871,723 5,406,752 - - - - 871,723 5,406,752 - - UKTV 6,115,571 2,215,634 3,899,937 1,234,787 W - - 980,847 3,899,937 - - Disney 5,958,485 5,429,887 528,598 - - - - 5,429,887 528,598 - - Fox 4,147,617 1,027,913 3,119,704 - - - - 1,027,913 3,119,704 - - Channel 5 3,767,359 1,577,651 2,189,709 - - - - 1,577,651 2,189,709 - - AETN 3,117,704 892,675 2,225,029 - - - - 892,675 2,225,029 - - NBC Universal 2,214,662 374,361 1,840,301 - - - - 374,361 1,840,301 - - Turner 1,496,702 1,109,626 387,076 - - - - 1,109,626 387,076 - - S4C 192,711 - 192,711 - - - - - - - 192,711 Not Attributable 30,284 30,284 - - - - - 30,284 - - - Note: All totals are rounded to the nearest whole minute. Only viewing time for audited platforms is included. See page 21. BARB’s TV Player Report – Page 6 Live streaming channels Week ending 1st May 2016 Total viewing time (minutes) Total Own apps BBC iPlayer Sky Go BBC1 65,486,295 - 65,486,295 BBC2 29,727,857 - 29,727,857 Sky Sports 1 27,075,929 - - 27,075,929 ITV 22,645,331 18,278,422 - 4,366,909 BBC News 14,468,751 - 14,468,751 Channel 4 8,249,168 5,890,716 - 2,358,451 ITV2 5,801,738 4,382,422 - 1,419,316 E4 5,146,030 3,975,425 - 1,170,604 Sky Sports News HQ 4,531,806 - - 4,531,806 Sky Sports F1 4,361,830 - - 4,361,830 Sky Sports 2 3,807,818 - - 3,807,818 ITV4 3,513,569 2,956,725 - 556,844 ITVBe 3,394,129 2,908,118 - 486,011 CBeebies 3,225,833 - 3,225,833 Eurosport 3,143,750 - - 3,143,750 Film4 2,662,010 1,897,519 - 764,491 BBC4 2,610,397 - 2,610,397 ITV3 2,434,015 2,085,433 - 348,582 MTV 2,030,756 - - 2,030,756 Fox 1,959,497 - - 1,959,497 Sky News 1,715,531 - - 1,715,531 Comedy Central 1,620,297 - - 1,620,297 More4 1,424,711 839,667 - 585,044 Channel 5 1,325,073 - - 1,325,073 Sky Sports 3 1,268,482 - - 1,268,482 Sky Atlantic 1,257,398 - - 1,257,398 CBBC 1,242,201 - 1,242,201 Sky 1 1,239,834 - - 1,239,834 Sky Sports 5 1,186,525 - - 1,186,525 Sky Sports 4 1,175,751 - - 1,175,751 G.O.L.D. 1,170,863 - - 1,170,863 Crime + Investigation 1,128,652 - - 1,128,652 Sky Living 1,060,026 - - 1,060,026 Dave 1,007,245 - - 1,007,245 4seven 778,630 778,630 - Universal 763,425 - - 763,425 E! 737,186 - - 737,186 Discovery Turbo 709,408 - - 709,408 TLC 666,995 - - 666,995 Lifetime 650,288 - - 650,288 Star Plus 630,046 - - 630,046 BBC Parliament 571,626 - 571,626 Discovery 558,505 - - 558,505 W 501,853 - - 501,853 Only viewing time for audited platforms is included. See page 21. BARB’s TV Player Report – Page 7 Live streaming channels Week ending 1st May 2016 Total viewing time (minutes) Total Own apps BBC iPlayer Sky Go History 446,089 - - 446,089 5 Star 444,271 - - 444,271 Alibi 439,931 - - 439,931 5 USA 420,364 - - 420,364 Sky Movies Action & Adventure 414,224 - - 414,224 Sky Movies Greats 394,193 - - 394,193 Good Food 393,777 - - 393,777 National Geographic 347,103 - - 347,103 Syfy 339,690 - - 339,690 Sky Movies Comedy 325,686 - - 325,686 Sky Movies Showcase 286,753 - - 286,753 Disney Channel 275,079 - - 275,079 Nick Jr 269,372 - - 269,372 Disney Junior 253,519 - - 253,519 Home 239,359 - - 239,359 Sky Movies SciFi-Horror 227,084 - - 227,084 Sky Movies Crime & Thriller 221,877 - - 221,877 Sky Movies Drama & Romance 217,855 - - 217,855 Animal Planet 216,858 - - 216,858 ITV Encore 216,669 - - 216,669 Sky Movies Family 199,193 - - 199,193 Sky Movies Premiere 198,056 - - 198,056 Sky Movies Disney 196,485 - - 196,485 Nickelodeon 195,122 - - 195,122 S4C 192,711 - 192,711 - CITV 190,069 158,316 - 31,754 National Geographic Wild 183,058 - - 183,058 Cartoon Network 169,738 - - 169,738 Sky Movies Select 157,305 - - 157,305 Eden 146,908 - - 146,908 Boomerang 136,930 - - 136,930 Quest 111,236 - - 111,236 Sky Arts 110,309 - - 110,309 Cartoonito 80,408 - - 80,408 This is a continuation of the report on page 7.
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