Proposed by: Ruth Duston PROJECT DIRECTOR The Cheapside Initiative City of London PO BOX 270, Guildhall Cheapside London EC2P 2EJ E:
[email protected] Business W: www.incheapside.com T: 020 7332 3572 Improvement District BUSINESS PLAN The Cheapside Business Improvement District Business Plan The Cheapside Business Improvement District Business Plan Foreword The City Corporation has worked side by side with the Cheapside Initiative since 2007 in seeking to promote the area as a retail and leisure destination of choice. The proposed Cheapside BID will provide a vehicle for developing enhanced relationships between businesses themselves and the City Corporation and will build on the good work already undertaken, to ensure that the benefits for businesses and their staff are maximised. The activity proposed by the Cheapside BID has been designed to complement and build upon the exemplary services already As a partnership, the provided by the City Corporation and will create a long term sustainable Cheapside Initiative has partnership that adds real value to this part of the City. a clear vision to create a The City of London is renowned as home to the world’s site located in the City of London with a central avenue of world class destination leading financial and corporate institutions, with Cheapside retail and catering linking Cannon Street Station through to placed at the heart of The City. The Cheapside Initiative has Watling Street. The site is scheduled for completion by the within the square mile. Its sought to generate a step change in current perceptions of end of 2016 and will make a significant contribution to the objective is to establish a this historic part of London, creating a strong business and vitality and character of the area, increasing connectivity, retail voice.