The Cheapside Business Improvement District Business Plan the Cheapside Business Improvement District Business Plan

Home , Barbican Centre, Cannon Street, Cheapside, One New Change, Paternoster Square, Russia Row

Proposed by:

Ruth Duston PROJECT DIRECTOR The Cheapside Initiative City of London PO BOX 270, Guildhall Cheapside London EC2P 2EJ E: [email protected] Business W: www.incheapside.com T: 020 7332 3572 Improvement District

BUSINESS PLAN The Cheapside Business Improvement District Business Plan The Cheapside Business Improvement District Business Plan

Foreword

The City Corporation has worked side by side with the Cheapside Initiative since 2007 in seeking to promote the area as a retail and leisure destination of choice. The proposed Cheapside BID will provide a vehicle for developing enhanced relationships between businesses themselves and the City Corporation and will build on the good work already undertaken, to ensure that the benefits for businesses and their staff are maximised. The activity proposed by the Cheapside BID has been designed to complement and build upon the exemplary services already As a partnership, the provided by the City Corporation and will create a long term sustainable Cheapside Initiative has partnership that adds real value to this part of the City. a clear vision to create a The City of London is renowned as home to the world’s site located in the City of London with a central avenue of world class destination leading financial and corporate institutions, with Cheapside retail and catering linking Cannon Street Station through to placed at the heart of The City. The Cheapside Initiative has Watling Street. The site is scheduled for completion by the within the square mile. Its sought to generate a step change in current perceptions of end of 2016 and will make a significant contribution to the objective is to establish a this historic part of London, creating a strong business and vitality and character of the area, increasing connectivity, retail voice. The aim of the BID is to continue to reposition footfall and overall activity. This will be complemented by sustainable environment, Cheapside as a lively and engaging location that can be other new developments such as the refurbishment of the enjoyed seven days a week. historic 27 Poultry site in a joint development between the complimented with a Sidell Group and Soho House to provide a new and exciting high quality public realm, Cheapside has become one of The City of London’s most hotel, catering and leisure destination. prestigious shopping destinations, offering visitors a excellent transport links fusion of contemporary shops and restaurants – helping to The City of London Corporation has listened to our views and transform the area into a seven day destination. Cheapside in collaboration with the Cheapside Initiative and business and an attractive leisure is unique, set against a backdrop of one of the most historic community, proposals for a Cheapside BID have been and retail offer. parts of London and surrounded by world-famous landmarks. developed. These are contained within this Business Plan, which we are pleased to present for approval through the Once a medieval trading market, Cheapside has transformed forthcoming BID ballot. into a first class retail location. This retail revolution represents a major business opportunity, anchored by two major hubs – One New Change and Royal Exchange. This has been further complemented over the last five years with over nine new developments providing home to a number of high profile corporate occupiers.

This is set to be further enhanced with the redevelopment of the former Bucklersbury House - The Bloomberg Place Project. This exciting new development will include the development of two office buildings, a bespoke headquarters building for Bloomberg LP of (approximately 515, 000 sq. ft). and a speculative building (230,000 sq. ft) on a three-acre Anne O’Neill Alastair Moss Chairman, City of London Corporation, The Cheapside Initiative Ward Member for Cheap

3 4 The Cheapside Business Improvement District Business Plan The Cheapside Business Improvement District Business Plan

Background BIDs by their very nature In 2007 The Cheapside Initiative was established as a voluntary business partnership. Over the course of time, the core promote a collective corporate membership and local partners have committed both time and resources to support the delivery of both strategic and operational activity that has added real value to the local area. working approach that

However, in order to make the partnership sustainable in the longer term, businesses proposed that a more robust delivery allows businesses model be developed that would supersede the voluntary partnership structure. This would enable the partnership to direct influence over the generate a higher level of income, and encourage a greater level of external funding and contributions to be leveraged in to help shape and inform longer term business planning and project implementation. Currently the partnership is restricted to activity delivered over the planning only 12 months ahead with a very limited budget to undertake key activities. lifetime of the BID. What is a BID?

A Business Improvement District (BID) is a geographical • BID levy money is ring-fenced for use only in the BID area area in which the local businesses have voted to invest collectively to improve their environment. BIDs are • Businesses guide what they want for the area business-led organisations funded by a mandatory levy on • Business cost reduction, for example reduced crime all eligible businesses following a successful ballot. and joint procurement

BIDs by their very nature promote a collective working • Mediate with Local Councils, Transport for London, approach that allows businesses direct influence over the the Police and other public bodies activity delivered over the lifetime of the BID. The Mayor and • Increased footfall and staff retention GLA strongly endorse the concept of BIDs and their role in Place promotion the ‘place shaping’ agenda. • • Facilitated networking opportunities with Each BIDs mandate is tailored according to the specific neighbouring businesses needs of their area, however, generally speaking there are common themes such as:

5 6 The Cheapside Business Improvement District Business Plan The Cheapside Business Improvement District Business Plan

How do we know what The BID Offer

Cheapside Needs? A BID for Cheapside has been proposed by the City of London Corporation guided by the views of the business A Perception Analysis was undertaken in early 2014, which community. It will be financed and delivered in partnership was seen as an important first step in the transition of the with the commercial sector, providing additional activities Cheapside Initiative to the Cheapside BID, led by the City of which are not provided by the local authority. London Corporation as the BID proposer. The consultation was designed to gauge the views and highlight the key issues for The City of London Corporation will act as the BID proposer, businesses and occupiers in the area. and the BID body responsible for delivering the Business Plan and ensuring a transparent process is established The consultation canvassed opinion on possible delivery to monitor spend and measure success. It will also be objectives for the BID, which included gathering responses to responsible for collecting the BID levy. the following five key areas: However, BIDs are guided by the business community, • Employment, Enterprise and Training working as a collective voice. A Memorandum of Understanding (MoU) will be agreed between business and Signage and Way finding • the City of London Corporation setting out the collaborative • Tourism and Culture arrangements which will be put in place to ensure delivery of the Business Plan. • Business Awareness and Networking • Marketing and Promotion Businesses in the BID area will continue to receive all usual local authority services in addition to the measures In addition to the formal consultation a series of symposium identified in the Business Plan. All BID activity will be style events were undertaken with the business community, measured against Key Performance Indicators so that which allowed direct feedback on some of the delivery topics. impact can be recorded and reported back to member businesses. The Cheapside BID ballot will be held in March Over half the business community have participated in a 2015 and if a majority vote is received, the BID will go live variety of symposiums and the recent perception analysis on 1st May 2015. The proposed BID first term will be 4 years and over 93% of the respondents supported the concept of and 11 months to ensure we align with the financial year. a BID for Cheapside, which would increase investment and help to position and promote the area to a greater extent. As members of the business community who will vote on the BID, the feedback from the Perception Analysis identified The Cheapside Initiative has developed over its lifetime a a number of projects you would like to see your BID levy range of valuable partnerships with local stakeholders, invested into. Therefore the BID proposes to deliver the delivery agents and businesses in the area and benefits following projects over the next 4 years and 11 months: from a unique insight into what the area needs, which with the feedback generated to date from businesses will help shape the BID moving forward.

7 8 The Cheapside Business Improvement District Business Plan The Cheapside Business Improvement District Business Plan

1. 2. Employment, Enterprise & Training Environment, Signage & Way finding THE CHEAPSIDE BID WILL: TOTAL SPEND: £245,717 TOTAL SPEND: £370,015 • Align with the existing strategy for on street signage in the Square Mile, and identify any gaps in provision as well as investigating additional fit for purpose options that would Many businesses in the City of London have impressive Throughout the BID consultation, businesses were keen add value to the areas existing provision Corporate Social Responsibility (CSR) programmes and were to establish a working partnership with the City of London keen to ensure that the BID continued to support the local Corporation to explore and implement further way finding and • Develop a portfolio of useful information that can be community and provide additional opportunities to deliver signage systems. The majority of businesses reported issues disseminated to businesses, their staff and visitors that both a business support and community focussed agenda. in way finding and local area orientation issues not just for facilitates local orientation staff but also for their business visitors. The retail and leisure Work in conjunction with The City of London and all local It was also clear that businesses saw the benefit of businesses wanted better signage to also assist and help • stakeholders to implement measures to increase public supporting local enterprise and working with unemployed promote visitors and attract more tourists into the area. awareness of poor air quality and together reduce levels residents in both the City and City fringe boroughs, which of local pollution through a range of local and targeted have some of the most economically deprived boroughs The Perception Analysis identified that businesses would initiatives. These could take the form of promoting in the UK with a view to increasing access to local jobs for like to see more environmental projects implemented and ‘greener’ walking routes across London and more eco- local people. promotion of more green space within the footprint. With Air friendly transport options such as cycling and running/ quality an important factor for London, there is an opportunity walking to and from work THE CHEAPSIDE BID WILL: to work collectively in monitoring air quality and working in partnership with the City of London Corporation to identify • Build upon the baseline Green Infrastructure (GI) Audit Work in partnership with the ‘Heart of the City’ programme continue to mentor them once they have started work. The • suitable interventions to offset emissions and to promote - which mapped all local GI and identified a range of to provide free support to businesses that want to start Cheapside employment programme has already successfully Cheapside as a “clean air” business district. opportunities to enhance the area and in partnership or develop a Corporate Social Responsibility (CSR) placed over 200 local people into local jobs since 2010 and with the City of London to further enhance green spaces programme. This will ensure that companies can make a would be entirely free to businesses to use and identify opportunities for further greening across the positive impact on their community and environment whilst • Use the skills and expertise of member businesses to engage BID footprint. The aim will be to create more open space, improving employee relations, enhancing their brand and with young people and graduates to share knowledge, promote better air quality and bio-diversity, through more potentially building client/supplier relationships mentor and motivate them to strive for excellence and landscaping and an enhanced environment • Continue to provide a dedicated employment service together develop the City work force of the future • The BID will continue to work in partnership with responsible for sourcing, selecting and training local people • To deliver a series of interesting and engaging training the Corporation of London Department of the Built to fill jobs in the City. Working closely with referral agencies, seminars that are tailored to business needs which would Environment team, developers and businesses in order The Cheapside BID will deliver skilled, job-ready candidates be offered to staff of member businesses. Topics would be to align closely with the Bank Area Strategy and to work for roles in retail, hospitality, facilities and administration and developed following consultation with business with developers on new schemes such as Bloomberg’s new Head Office scheme and the new Soho House scheme proposed at the former Midland Bank site on Poultry. The BID will be seen as a formal consultative body on behalf of business for all future planning applications and public realm enhancements • The BID will seek to ensure a seamless approach to area The Cheapside Initiative has been a driving force behind transforming regeneration and enhancement of the local street scape perceptions of this part of the City as not only a thriving hub for business, but so that developments and improvements either planned or also for culture and leisure. We’re pleased to have contributed to this success underway in Cheapside are integrated; physically, socially and economically so far by positioning One New Change as a seven-day-a-week shopping • Work in conjunction with the City of London Street destination, embodying so much that the Cheapside Initiative stands for. We Cleansing team to report any on street recurring issues fully support the Initiative’s transition into a Business Improvement District, such as litter, urination and chewing gum accumulation and look forward to continuing to work with our partners to ensure Cheapside and ensure that they are dealt with swiftly so as to maintain the areas high standard of public realm provision is a world class destination to live, work and socialise in.

Tom Elliott, Land Securities – Head of Portfolio City

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3. 4. 5. Tourism and Culture Marketing and Promotion Business Awareness/ THE CHEAPSIDE BID WILL: TOTAL SPEND: £481,089 TOTAL SPEND: £270,289 Networking Opportunities • Develop a series of corporate networking events throughout the year at a variety of venues. Business is TOTAL SPEND: £245,717 all about meeting people and building the relationships Cheapside is a remarkably unique area, boasting some of The City is a unique part of London and its oldest quarter, that lead to further business. These types of events were the world’s most iconic and historic sites on its doorstep – with great heritage, a vibrant arts scene, green spaces, The Cheapside BID will take a more innovative approach deemed important as a way of making valuable local St Paul’s Cathedral, Museum of London, Bank of England, architecture and visitor attractions and this message needs ensuring the area thrives and prospers over the coming connections, meeting neighbouring businesses in the Guildhall, The Barbican Centre, The Royal Exchange and to be communicated to as wide an audience as possible. years as a 7 day destination. The number of smaller area and discussing new ideas and key issues not forgetting its more modern side in terms of One New businesses in the area, whose contribution and presence Change. Business response was to support the tourism The Cheapside BID shall work to generate a step change make a valuable contribution in shaping the location, is • Continue to deliver Retailers Symposiums which have and cultural offer within the city, with many businesses in peoples perceptions of Cheapside, creating a strong recognised by the business community as an important been a regular feature throughout the lifetime of the requesting more information and an enhanced offer for business and retail voice in the area and developing a clear element of our activity. As such we want to ensure that we Cheapside Initiative. These bring retailers together their staff and visitors to the Cheapside area. vision to promote Cheapside and the City as an area where support small businesses through a range of projects that to discuss local topics of interest and endeavour to people will want to live, work and relax that aligns with the help to promote their services and further enable them to consolidate efforts and discuss local matters that are THE CHEAPSIDE BID WILL: City Visitor and Cultural strategies. thrive as part of our local economy and community. From raised by the local retailer community inward investment through to increased footfall and spend • Work in conjunction with the City of London Cultural & • Through strategic partnership development with local THE CHEAPSIDE BID WILL: we will work hard to develop and influence a strong mix of Visitor Development team and local City Information and regional government as well as developers and assets to maximise the areas potential. Centre to promote the City’s portfolio of world-renowned • Continue to deliver the successful Privilege Card scheme organisations such as the Police; the BID would act as a visitor attractions and events and showcase the area with which now boasts an attractive number of local offers and collective voice for businesses in all matters concerning a view to increasing footfall and dwell-time promotions provided by One New Change, Royal Exchange enterprise in the area and from across the area. The cards will be provided free • Provide an on-street ambassadorial programme • To keep businesses updated on local development of charge to all member businesses and their staff. The welcoming and orientating tourists and business visitors, pipeline activity, including all forthcoming schemes dedicated privilege card website will be refreshed and a acting very much as the public face of The Cheapside in the City (completed office schemes, those under mobile app. developed which has been requested by card Initiative, communicating information directly to construction and potential future developments) users as the next step in its development businesses and tourists and driving footfall to the City • To develop a number of Key Performance Indicators to Develop a website that acts as a portal for member and local retail and attractions • measure the success of the BIDs impact and output, businesses and wider community to access a range of • Continue to represent the areas interests on the City including the monitoring of footfall and sales data, useful and interesting information on the area and its offer Visitor Attractions and Retail Group (VARG), which meets charting the areas success quarterly to coordinate events and mutually beneficial • Send regular newsletters and communications which • To work in partnership with the City of London keep businesses and their staff informed about what’s marketing schemes (Christmas, Lord Mayor’s Show etc) Corporation and City of London Police on developing happening locally in terms of events and activities, road • Assist new companies, retailers, employees and residents bespoke business continuity seminars and activity. The closures, new developments, transport issues etc. to relate to their wider setting and neighbouring and focus will be around informing people on cyber-crime, surrounding communities through a programme of walking • Develop a series of exciting events and promotional business espionage and economic crime tours, talks and seminars on local history, delivered in activity, enlivening the area and creating a range of partnership with the City of London Corporation interesting and engaging local activity for local workers and visitors to enjoy. • Involve City businesses in the annual Open House event and Lord Mayor’s Show which celebrates the City, its heritage and community • Establish a social media platform which will keep member businesses and their staff up to speed on all BID events and activities being delivered • Work as a business collective, consolidating budgets, time and resources to communicate key marketing messages to ensure much greater outcomes and impact • To work with PR & Media agencies to promote business and the local area to a wider national and international audience

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The BID Budget

The BID Budget has been calculated based on a 95% levy collection rate.

15/16* 16/17 17/18 18/19 19/20 TOTAL % OF TOTAL

INCOME £ £ £ £ £ £

Levy Income 313,541 350,596 359,361 368,345 377,553 1,769,395 79%

Voluntary Contributions** 60,000 100,000 100,000 100,000 120,000 480,000 21%

TOTAL 373,541 450,596 459,361 468,345 497,553 2,249,395

EXPENDITURE £ £ £ £ £ £

Employment, Enterprise 43,542 48,688 49,905 51,152 52,431 245,717 11% and Training

Environment, Signage 50,417 78,425 78,878 79,379 82,916 370,015 16% and Way finding

Tourism and Culture 85,250 95,325 97,708 100,151 102,655 481,089 21%

Marketing and Promotion 47,896 53,556 54,895 56,268 57,674 270,289 12%

Business Awareness/ 43,542 48,688 49,905 51,152 52,431 245,717 11% Networking

Staffing/overheads 91,667 102,500 105,063 107,689 110,381 517,300 23%

Contingency 11,228 23,415 23,008 22,554 39,065 119,269 5%

TOTAL 373,541 450,596 459,361 468,345 497,553 2,249,395

* Year 1 covers from May 15 to April 16- 11 months pro-rata. All other years cover a 12 month period. **The voluntary contributions will pay for staffing/overheads.

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HOW MUCH INVESTMENT WILL IT CREATE? THE BID BOARD AND BID GOVERNANCE BID Levy The Cheapside BID will generate approximately £2.3 million The Cheapside BID Board will be a voluntary Board made up over the lifetime of the BID Term, just under 5 years. In of 10-12 director-level representatives from the different CALCULATING THE BID LEVY addition, the BID Board and executive team will endeavour sectors that make up the BID levy paying community to To calculate the proposed annual BID levy for your business, to increase the budget through grants and other sources of ensure balanced representation around the table. Observers simply multiply the business rateable value by 0.0025. The income. The aim will be to generate an additional £480,000 will be invited from Bank Churches and City of London Police. over the next five years to undertake a number of public BID levy rules are set out within this document, but if you are The chairperson will be nominated by the Board on a 2-year realm projects. unsure of whether your business is eligible or indeed if you basis with services on the Board from all directors, made on don’t know your rateable value, please contact the BID team. a voluntary basis. The Board will be supported by a number of theme groups that will oversee the delivery of activity. The COLLECTING THE BID LEVY theme groups will include representation from the wider stakeholder community, chaired by a Board member with an The BID levy will be due on 1st May in Year one of the BID, allocated budget for expenditure. and on 1st April thereafter. The levy will be collected by the City of London on behalf of the BID Company. The levy The City of London Corporation is the BID Proposer, income will be collected into a ring-fenced BID Revenue responsible for putting forward the Business Plan for the Account and these funds will be regularly transferred to the BID Ballot, and would be the BID Body responsible for BID account. ensuring implementation of the Business Plan. It is important that the activities of the BID represent added WHO WILL PAY THE LEVY? value over and above the public services already provided The BID process is governed by Government Legislation and in the area. In order to enable the businesses to shape Regulations. As such, once a majority vote has been achieved, and influence delivery of the Business Plan and spending the BID levy becomes mandatory for all defined ratepayers. decisions in line with the objectives set out in the Business Plan, a Memorandum of Understanding will be agreed THE RULES FOR THE BID LEVY ARE between the City of London Corporation and the Cheapside BID Board. AS FOLLOWS: • All Ratepayers with charitable status and in receipt of This will commit the City and the Board jointly to The BID levy will be based upon the rateable value of the mandatory charitable relief from business rates will be strive and collaborate to implement the Business hereditament in the 2010 Rating List effective on 31st exempt from paying the BID levy Plan efficiently and effectively. January 2015. In the event that there is no such rateable The owners of empty hereditaments will be liable for the BID value available, the BID levy will be calculated based on the • It is proposed that the City’s Cheapside BID representatives levy with no void period allowed (Listed empty properties, hereditament rateable value in the 2010 Rating List; In the (who will include a Ward Member and an experienced however, will be exempt from paying the BID levy) event that there is no such rateable value, the BID levy will officer) meet the BID Board at least quarterly, and that the be calculated using the 2017 Rating List. • There will be no VAT charged on the BID levy Board also meet the theme groups on a quarterly basis, with a wider Annual General Meeting of BID Levy payers once a The BID levy charged per hereditament will be capped at • The levy will assume a growth rate for inflation of 2.5% • year. The BID finances will be independently audited and £3,750. All businesses with a rateable value of £1.5 million applied on 1st April each year. As the BID will commence on reviewed each year and this will be presented at the AGM. or greater and/or with multiple hereditaments will be THE EXECUTIVE TEAM the 1st May 2015, the inflationary rate will be applied from capped at £3,750 1st April 2016 The BID will be supported by an executive team made up It is proposed that the BID’s management and overhead of an Executive Director, an Operations Manager and an • The term of the BID will be for a period of 4 years and 11 • costs are met firstly through the voluntary contributions Administrator contracted by the City of London Corporation months (from 1st May 2015 to 31st March 2020) generated by the BID, minimizing as much as possible a to undertake the number of hours required. • The BID levy will be applied to all ratepayers with a rateable commitment from the BID levy funds value equal to or greater than £180,000. Where there It is proposed that the executive team and associated costs, is no rateable value data available for new businesses are met using the voluntary contributions received and established within the BID boundary, the rateable value with any shortfall made up from core levy generated. This from when the hereditament is first valued will be used. enables all or the majority of levy generated to be spent on When revised data is available, adjustments to BID levy BID activity. payments will be backdated accordingly and the ongoing BID levy payable recalculated. Should a property’s rateable value fall below the £180k threshold at any time, the BID levy will no longer be charged

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Cheapside BID Street Names

Angel Street Lothbury St Swithins Lane Ave Maria Lane Mansion House Street Threadneedle walk Bartholemew Lane Milk Street Throgmorton Street Bow Churchyard New Change Trump Street Bow Lane Newgate Street Walbrook Bread Street Old Broad Street Warwick Lane Buckerlersbury Old Jewry Watling Court Budge Row Oxford Court Watling Street Cannon Street Pancras Lane White Hart Street Canon Alley Paternoster Lane Wood Street Carey Lane Paternoster Square Cheapside Poultry Finch lane Prince’s Street Foster Lane Queen Street Fredericks Place Queen Victoria Street Goldsmith Street Queenshead Passage Gresham Street Rose Street Grocers Hall Court Russia Row Gutter Lane Saint Martin’s Le Grand Ironmonger Lane Salters Hall Court The Cheapside BID King Edward Street Sise Lane shall work to generate King Street St Olaves Court Lawrence Lane St Paul’s Alley a step change in Lombard Street St Pauls Churchyard people’s perceptions of Cheapside, creating a strong business and retail voice in the area and developing a clear vision St Mary-le-Bow carries the memory of 900 years of Cheapside history and we are delighted to be part of a commercial and community revival to promote Cheapside which is restoring the district as the principal cultural and social destination and the City as an area in the City of London. where people will want to The Revd George R Bush, Rector – St Mary-le-Bow live, work and relax.

19 20 The Cheapside Business Improvement District Business Plan The Cheapside Business Improvement District Business Plan

CORPORATE OCCUPIERS & SAFER CITY PARTNERSHIP ENVIRONMENT Overview of benefits BANKING INSTITUTIONS The City of London continues to enjoy a low level of crime. The Cheapside BID has formed a solid partnership • Staff turnover: This is largely due to the partnership working which has arrangement with the Environmental Enhancement Team RETAIL AND LEISURE OPERATORS taken place in the City over many years. which plays a key role in fulfilling the City of London’s – An enhanced business environment reducing staff • To increase footfall and more “dwell” time through commitment to sustainability by improving the City’s streets turnover that will provide corporate tenants with a strong Cheapside during the week and throughout the In order to ensure that this remains the case we shall work and creating a refined urban environment for the City’s experienced staff team weekend period closely with The Safer City Partnership to reduce antisocial residents, workers and visitors. – A pleasant working environment will promote minimal behaviour, night-time economy issues, fraud and economic • Increased consumer spending can and does lead to staff turnover, delivering an improved bottom line crime and counter terrorism, as well as any emerging issues Together we shall act on behalf of businesses to continually increased profit, with a focus on retail, hospitality and that member businesses identify that may require Police improve the appearance, function and environmental impact leisure opportunities • A strong business voice on issues that matter to you in advice and support. of the City’s streets and provide a high quality environment your business location • Engagement with City of London Police to relay retailer that is fitting for the world’s leading financial and business concerns and issues • An enhanced role in the development of the Bank Through our Street Ambassadorial service we shall report centre and ensure that proposals are in line with local needs. Area Strategy all instances of on street anti-social behaviour, graffiti and • A cleaner and safer trading environment for Cheapside related issues that affect our member businesses and The BID is also working on a wide range of measures with the • A unique opportunity to have your say about making a • Development of an enhanced retail offer that impacts negatively on the area. City of London to raise awareness about the high levels of air positive impact on business location complements the existing provision pollution in the City and together bring about the required • A CSR programme that encourages opportunities between HEART OF THE CITY behaviour change to reduce levels of pollution and achieve • Sustained investment in the BID area throughout business and community City-wide targets. our first term Heart of the City provides free support to businesses that • Networking opportunities that promote inter- want to start or develop a Corporate Social Responsibility • To promote the visitor offer for Cheapside and the CITY PROPERTY ADVISORY TEAM business relations (CSR) programme. surrounding area The BID will foster relationships with its members, local • Partnership working • Assist visitors and tourists to easily and quickly A uniquely collaborative schedule of informal workshops occupiers, developers, investors, agents as well as other locate key iconic sites and venues through the are offered as well as 1-1 mentoring from a CSR Manager property stakeholder and working closely with the CPAT team ambassadorial programme BUSINESS & SECURITY within a more experienced company and networking member businesses will be able to benefit from a range CONTINGENCY PLANNING opportunities and practical resources that enable tailored support such as: • Deliver a seasonal marketing and events programme businesses to develop a bespoke programme that suits that will ensure that there is always something to see, The Cheapside BID will work closely with the City of London’s • Local property and development related research their size, sector and experience. somewhere to go and something to do for your staff, Security and Contingency Planning Group, which provides • Assistance with planning, highways, and legislative issues business visitors and tourists to the area assistance to businesses in the City with the development The Cheapside BID will be working in partnership with Heart and exercising of their business continuity plans. • Receive advice on infrastructure matters, e.g electricity • To position and promote the area nationally and of the City to ensure that companies can make a positive and telecoms impact on their community and environment whilst improving internationally as a quality location. Assistance and information will be provided to member employee relations, enhancing their brand and potentially • Get a clear overview of the area development pipeline • Issue regular publications and marketing collateral for businesses in the following areas: building client/supplier relationships. and available property in the City of London your staff, business visitors and tourists • Communication of major incident response arrangements • The ongoing development of the successful privilege within the City card scheme • Presentations to staff and management on any aspect of • The opportunity to reduce operating costs through joint business continuity procurement, recycling, recruitment and other services • The development of exercises and, if appropriate, participation in those exercises

Keeping our member businesses informed In the event of an emergency, we consider a priority so will ensure that you have access to the information you need to keep yourself and your staff safe.

21 22 The Cheapside Business Improvement District Business Plan The Cheapside Business Improvement District Business Plan

Cheapside is a remarkably unique area, boasting some of the world’s most iconic and historic sites on its doorstep – St Paul’s Cathedral, Museum of London, Bank of England, Guildhall, The Barbican Centre, The Royal Exchange and not forgetting its more modern side in terms of One New Change.

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